During the first module of the International Master Online in Communication Management, students will learn notions of:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
- Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
- Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
- Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
- Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
- Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
- Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
During the second module of the International Master Online in Communication Management, students will learn:
- Communication Fundamentals
Through the various modes of reading, writing, speaking, listening, researching, analyzing, and representing information, students will acquire the skills required to communicate effectively, and will particularly learn to understand the communications industry and the role of corporate communications managers and their impact on organizational reputation, branding, operations optimization, and growth.
- Institutional Communication, Public Opinion & Journalism
In this module, students will learn to master communication strategies, techniques, methods of analysis, planning, organization, development and management of election campaigns, and to strengthen and develop political and institutional communication processes in local governments and media relations. Students will also gain knowledge of spin doctoring, journalism and press offices.
- The Core of Marketing & Communication
The purpose of this module is to provide an overview of the meaning and core principles of marketing and corporate communication and to show how these principles are applied in business, such as Advertising and Content Marketing, Strategy and Marketing Mix. Students will learn about new trends in marketing and communication such as unconventional marketing as well as advertising, providing them with a solid foundation on which to build their knowledge.
- Strategic Corporate Communication
This module provides a comprehensive introduction to corporate communications and public relations. Students will understand the importance of corporate communication in today’s world. By analyzing different perspectives on corporate communication, corporate identity, media relations and public relations, students will also learn how to create a corporate communication strategy and plan, measure impact and make business decisions.
During the third module of the International Master Online in Communication Management, students will explore:
- Innovation, Future Trends and New Tech in Communication
This module begins by exploring the digital age, new technologies in communication, future trends and social changes we are experiencing and how all these changes affect communication and its channels. Students will learn about new media relations, government relations, managing sponsorships and partnerships, and learn techniques for planning and executing successful editorial approaches.
- Inspiring Via Social Media
This module focuses on visual storytelling as a tool to engage an audience to perform a desired action, such as becoming a consumer, voter, reader, donor, and subscriber. In particular, the differences between major social media, such as Facebook, Twitter, Instagram and TikTok, will be investigated, and students will understand how to use different mediums (music, words, images) to pursue different goals and how to create a social media campaign.
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
- Elective courses are organized in 4 main areas of interest
Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by UTOPIA managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by UTOPIA managers with whom you will create strategy to guide customer’s throught the customer’s journey of UTOPIA products.
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a stragy to increase online sales or create a loyalty offering for different generation.