The Professional Master Online in Corporate Communication Management is designed to provide the managerial skills, industry knowledge and skills necessary to effectively and professionally manage communication and marketing processes through specialized techniques to improve corporate or political communication.
Rome Business School guarantees a multidisciplinary experience oriented to an increasingly interconnected market: a guarantee of this, we boast belonging to the most ambitious group “Planeta Formación y Universidades”, an international network created in 2003 by De Agostini and the Planeta group , market leader in university and continuing professional education.
Why choose our Professional Master Online in Corporate Communication Management?
60% of our students obtain a job offer within 6 months of the end of the master
12% of our students found work with NGOs, in line with our “Better Managers for Better World” philosophy
International Bootcamps in Rome and Barcelona: thanks to our Bootcamps you will have an immersive and stimulating experience, focused on the topics of the business world;
Networking: we have more than 221 partners from the largest companies in the world market and, thanks to our workshops and company visits, students will have continuous opportunities and networking.
The Online format of Rome Business School’s Professional Master in Corporate Communication Management is structured to provide participants with a though preparation for the Political and electoral communication sector and crucial aspects of other related fields, starting with a wide overview of the broader management world and then proceeding to analyze all the specific subjects and aspects of Political communication development and management, as well as providing an in-depth insight of marketing and communication and their application to politics, its trends and best practices, as well as how they can be successful among the masses.
Focusing and specializing
Communication in the Roman Era, History and Heritage
Institutional Communication, Public Opinion and Journalism
The Core of Marketing and Communication
Strategic Corporate Communication
Being an innovative and responsible leader
Digital Strategies and CSR
Lobbying and Ethics in Politics
Navigating New Media Relations, Sponsoring and Partnership Management
Global Visual Storytelling and Visual Communication
The Online Learning Methodology
The Online Learning Methodology
Adhering to the highest standards of teaching methodology provided by EFMD, the Master is taught through interactive lectures, case study analyses, exercises, discussions, teamwork exercises, video conferences, business analysis and sessions of student presentations. Students are encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, with lecturers implementing a student-centered approach, getting students involved and providing activities that allow students to apply the knowledge acquired. The Online Methodology consists of live, interactive lectures, led and facilitated by professors. The programs are self-paced, as students take pre-master courses at their own speed and using self-assessment exercises. This practical, applicable methodology consists of synchronous and asynchronous activities.
Students are free to learn at their own pace and define personal learning paths based on their individual needs and interests, as well as the content provided, taking into account the deadlines for learning, evaluation and assessments. The self-paced methodology is applied on the pre-master courses, which are based on pre-recorded interactive sessions led by the lecturer professor, with a PPT presentation, exercises and self-assessment for each course. Students study the material at their own pace and do a self-assessment exercise to track their progress.
PROFESSOR-LED AND FACILITATED
The online learning methodology is fully professor-led and facilitated live in real time. Every lecture is created and delivered by a lecturer using our online platform Blackboard. The communication tools used by the lecturers include discussion forums, chats, emails, breakout sessions, whiteboards, and audio and video sharing to communicate and work together. As a final step, sessions usually include an exercise or assessment to measure the learning.
LIVE & INTERACTIVE
The online methodology in every class is live and interactive. Teaching methods and techniques are used creatively to develop an engaging and motivating learning experience. There is frequent interaction with the student interaction to foster and maintain engagement and promote learning.
PRACTICAL & APPLICABLE
The online learning methodology is practical, with all the class activities and online learning methods, e-content and materials used also being put into practice in the different assessments (self-assessments, tests and practical assignments), capstone project and class activities.
SYNCHRONOUS AND ASYNCHRONOUS ACTIVITIES
The online methodology is structured as a combination of synchronous or real-time activities (such as online platform chats, breakout rooms/sessions, virtual pooling, virtual whiteboard, etc.) and asynchronous or on-demand activities, which students can do whenever suits them best in terms of their preferences and other commitments (such as emails, discussion forum platforms, online platform meetings, recorded lectures via links, virtual coffee and conversation sessions, etc.).
Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. None of the new technology and innovation can be applied without proper leadership. The Leadership Program is a path towards self-discovery, empowerment and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role plays and quizzes.
Communication & Persuasion in the Digital Age.
High Performance Collaboration
Scenario & Forecasting
Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by managers from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. The Lab is entirely run by the School’s Partner Companies and the activities included are specific for each Master program and goal.
The Practice Lab consists of 3 main phases:
Phase 1 | Manager Meet-Ups
Students meet two managers from the Partner Company, from different areas or divisions, such as finance and marketing, who share their experience of their day-to-day work and business, with a specific and relevant focus for the Master.
Phase 2 | Hands-on Class
Students gain first-hand insight from the direct experience of company managers, enhancing the knowledge and skillset acquired on the Master. They will analyze, assess, create and develop, a certain plan or strategy given by the company in relation to what they have studied in class and the company’s business operations.
Phase 3 | Get on Task
The company managers present two in-class business scenarios (business cases), so that, by implementing the concepts learned, the students find solutions and create strategies. At the end of the class, they orally present the final results and ideas.
Practice and learning on main Software and Tools
During classes students will have an hands on and deep understanding on the following:
Languages: R, Python with packages and libraries for Data Science (i.e. Tensorflow, Pytorch, SciKit-Learn)
Environments: Anaconda, Jupiter
Database: SQL and NoSQL (MongoDB)
Tools: Apache Hadoop, Hive, Impala and Spark
Analytics: Tableau Desktop; Microsoft Power BI Desktop and Power BI Report Builder
Cloud platforms: Amazon AWS; Google Cloud Platform; Microsoft Azure
At the end of the course, a group project is envisaged that aims to develop a plan to solve a problem of an existing or fictitious company. All teams are led from the initial phase of the project. Upon completion of the Capstone project, students will be able to:
Implement creative solutions and solve management problems
Apply and link theory with practice
Communicate and present business reports / ideas more effectively
Carry out commercial research and commercial analysis
Demonstrate collaborative leadership skills
Work effectively in a team
Communicate interculturally and compromise for a common goal
Set goals and implement projects effectively
Methodology: ‘’Circular Learning’’ based on EFMD Circle for Quality Assurance
Sticking to the highest standards regarding the teaching methodology provided to us by EFMD, the Master will be taught through interactive lectures, case study analyzes, exercises, discussions, role play, teamwork exercises, video conferences, business analysis and sessions presentation of students. Case studies will be used to generate discussions and illustrate business problems. Students will be encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, through which teachers implement a student-centered approach, involve students and provide activities that allow students to apply the knowledge acquired.
Soft Skill Program
Soft skills are the “secret key” of a well-managed workplace and a progressive career path. With the Soft Skills Program, we offer you the opportunity to develop the soft skills necessary for your personal and professional growth.
The personal growth program is optional and is structured as follows: 10 hours in total for 5 interactive and self-reflective courses on soft skills (the certificate will be provided upon completion of the program):
Public Speaking for Business
Time, stress and self-management
Conflict, problem solving and negotiations
Rome Business School’s Professional Master Online in Corporate Communication Management is given by highly selected international university professors, entrepreneurs, consultants, industry experts, trainers and business managers, drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing. The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.
Journalist, political consultant and specialist in political communications. Currently Speaker for the Italian Government and Academic Supervisor of the Master in Political Marketing at the Rome Business School, former Research Assistant at the Center for Media Pluralism and Freedom of the European University Institute, he has worked for the European Parliament and the Institutions Italian and, as a manager, in several elections both at national and European level.
VALERIO MANCINI- Expert in international relations with experience in the development and management of various projects related to the prevention of transnational crime, the fight against terrorism and drug trafficking with international organizations, in particular with the United Nations (UNODC and UNICRI) and the OECD. He has worked in Italian diplomatic missions abroad, as a consultant / project manager for the development of social projects related to crime prevention in Latin America, as an export manager for the public and private sector and as a university assistant. He worked as an operational support officer at the MAOC (N), The Maritime Analysis and Operations Center-Narcotics based in Lisbon.
ALDO TORCHIARO – Ph.D. Candidate in Political Communication, professional journalist for 15 years, he was director of magazines and television host for national television channels. He deals with new media, social media, campaigns and lobbying for politics, as head of media relations and external relations for public bodies, political parties and foundations. He currently works as Senior Media Relations Manager at Spencer & Lewis in Rome and has also worked as Media Relations Officer at DOL. He has published articles with Rubbettino, Ebook, etc.
BARBARA CAEN – He holds a PhD in History of Art from the Kunsthistorisches Institut, Universität Zürich, Switzerlad. He has worked as a Federal Science Policy Advisor to the Cabinet of the Secretary of State (Belgium) and as a Policy Advisor to the Parliament of the Brussels-Capital Region and the Flemish Community Commission (Belgium).
MAARTEN VANALDEREN – President of the Foreign Press Association in Italy between March 2009 – March 2011 and between March 2013 and March 2015. Author of Il Bello dell’Italia and Talenti d’Italia. Correspondent for the largest newspaper in the Netherlands DeTelegraaf for Italy, Turkey and Greece.
LORENZO PREGLIASCO– Degree in Linguistics at the University of Turin. He is co-founder of Quorum, a social research and political communication agency, and YouTrend, a digital data journalism magazine. Colonnist of L’Espresso, he also contributed to La Stampa, POLITICO and Aspenia. His analyzes appear regularly in international media such as Reuters, BBC, Financial Times, Wall Street Journal, Bloomberg. He is a member of ESOMAR, European Society for Opinion and Market Research.
MELANIA MECENATE – Co-Founder & Executive Partner, Head of Research & Development at Disclose Srl. Italian and bilingual Neuro Coach and business and leadership mentor, organizational consultant, emotional intelligence assessor and teacher. Over 20 years of experience in project management and consulting in multinational companies and agencies such as IBM, WFP, FAO and Pharma Companies.
MANUEL ESPINOZA – is a Partner of Worth Street Group. He has extensive experience in advising companies and advertising on GRC and corporate crime matters, including AML / CFT, anti-corruption, data protection and antitrust matters.
VITTORIO LEPROUX – Since October 2015 he has been working as Evaluation Expert at ANVUR, the National Agency for the Evaluation of Universities and Research Institutes. He is CSR auditor (SA8000, SEDEX and social compliance standard).
With our help, you can create your career strategy through a journey of self-reflection, exploration and results. This program is designed to help you find internships or positions that match your ambitions and expectations. In particular, the master is particularly suitable for those who want to pursue a career in the following roles:Digital Strategists, Public Relations Manager, Global Reputation Manager, Stakeholder Manager, Internal Relations Manager, Crisis Manager;
Social Media Communication Specialist, Professional in Communication offices: Institutional-Professional –Political; Political Leaders, Brand Managers, Social Researcher, Opinion poll Analyst, Event Manager
Political Communication and Media Strategist Managers, Spoken Person, Lobbyst
Every year, Rome Business School presents the Employment Report, a document that collects data on the official results achieved by our students and former students in terms of employment and professional growth following their master’s degree at Rome Business School. The results obtained were possible thanks to the commitment of our students and the incredible professionalism of our Career Services who, with diligence and dedication, were able to direct students towards the desired career path in the world of work.
In particular, according to the most recent statistics:
60% of our students obtain a job offer within 6 months of the end of the Professional Master Online in Corporate Communication Management
12% of our students found work with NGOs, in line with our “Better Managers for Better World” philosophy
43% of our students have obtained a job position in large multinational companies;
37% of our students are currently successful managers;
68% of our students increased their job responsibilities at the end of the master.
Networking e partners
Rome Business School has established solid partnerships with several world-renowned leading companies, such as Enel, Fendi, Bulgari, Eataly, IBM Italia, Land Rover and many others. To ensure our students can build a solid professional network, we constantly organize guest meetings, visits, events and lectures with representatives of elite business ecosystems, encouraging interaction between leading professionals and students, and facilitating the process learning.
Thanks to the school’s purely international mold, students will have the opportunity to take part in classes with students from more than 150 countries. This will allow participants to increase their knowledge of other cultures other than their own.
Every year we welcome students from all over the world: from cities and small towns, of all cultural, ethnic and religious backgrounds. Rome Business School enhances the students’ experience creating opportunities for learning, involvement, personal and cultural development that go well beyond the lessons.
Our students will be able to participate in various activities: Coffee Meetings with the CEOs of prestigious multinational companies, company visits or simple events designed to promote socialization and intercultural exchange which has always been the central point of our school.
Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:
The admission process is aimed to verify the candidate’s eligibility to attend the Professional Master Online in Corporate Communication Management. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.
Scholarships and Tuition
The payment of the participation fee of 6,200 Euros can be made in the following ways:
In 4 interest-free installments
Single solution (this option guarantees a 10% discount on the total amount)
Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 8 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
Early Bird Enrollment Scholarship
Study in Italy Initiative Scholarship
Lifelong Learning Scholarship
Academic Excellence Scholarship
Executive Women Grant
Better Managers for a Better World
Student Loan Assistance Grant
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.