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International Online Master in Arts and Culture Management

The International Online Master in Arts and Culture Management aims to build managerial key competences to manage and lead creative organizations, cultural events and art products, communicate impactful cultural brands and stand out as innovative, creative and responsible leaders in the global Arts and Culture Industry.

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Formula International
Method Online
Language English
Start Date April 2024
Enrollment 87%
Available seats 6
Scholarship
20% UP TO

International Online Master in Arts and Culture Management Overview

The Master is designed to develop managers & professionals who will embark on a managerial role in the Arts and Culture international sector. The Master aims to introduce and develop understanding of concepts, principles, tools and techniques of cultural management, and to highlight how to deal with current issues in the field of culture and arts.

The master gives a great exposure to companies and industry professionals. Students will be doing an experiential journey such as: company visits, guest lectures with professionals from the arts world such as: UNESCO, Teatro dell’Opera di Roma, Galleria Nazionale d’Arte Moderna, MAXXI Museum and others. ​

 

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business

Why choose our International Online Master in Arts and Culture Management?

Career Impact

97% placement rate, with over 69% of students finding a new job whitin six months finishing the Master and over 50% beofre the completition of the Master. They work in prestigious companies in the Arts & Culture Sector such as GUGGENHEIM, Gruppo Jobel, Teatro dell'Opera di Roma, Galleria Cosmo, Leonardo da Vinci Museum Experience.

Think Big & Go Global

Think big and go global, choose among 4 continents and 7 International Bootcamps in Rome, Tuscany, Paris, Barcelona, Nigeria, Qatar and Silicon Valley (US), have an immersive and stimulating experience, focused on the topics of the business world. The online master course, the bootcamp in Rome is included in the fee

Business in Action

  • Business Practice lab: Meet the Managers, do a Hands-on class and get on a task.
  • Create A Fundraising Campaign, walk in the shoes of a Museum Curator, learn how to buy exhibits, arrange restoration of artefacts. Powered by MAXXI MUSEUM.
  • Invitation to participate at discounted price at online art conferences such as the Future of Theater online conference organized by the prestigious magazine ‘’THE STAGE’’ in UK: Future of Theatre | Digital Theatre Conference from The Stage - Event..

Experience Italy

Experience Italy through different experiential activities:

  • Practice event management: get involved in the CONNEXION Arts Festival, the arts festival powered by RBS, in partnership with Fondazione Musica per Roma (Auditorium Parco della Musica) the largest one in Europe.
  • Experiential module: Learn how to manage a Theathre directly at Teatro Dell’Opera di Roma, opened since 1880.

Among our Partners:

International Online Master in Arts and Culture Management: Learning Outcomes

  1. Identify the tools and techniques involved in a successful cultural management strategy.
  2. Develop extensive skills in tools and techniques used in managing effectively cultural organizations.
  3. Apply management skills and concepts when writing a business plan for cultural companies.
  4. Analyse qualitative and quantitative data from cultural and creative industries for market research.
  5. Evaluate the alignment of the business plan with the organization’s strategy and competitive international environment. 
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Develop core managerial skills to strenght: communication, management and art market skills

During the first module of the International Master in Arts and Culture Management, students will learn how to:

  • Managerial Economics
    This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
  • Entrepreneurship and Business Planning
    With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
  • Business Strategy
    Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
  • Accounting & Budgeting
    This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
  • Project & Operations Management
    With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
  • Marketing: Traditional and Digital
    Students will learn the application of marketing principles in organizational decision making.
  • Human Resource Management
    This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
  • Data Analytics ​for Managers
    This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

 

Sharpen your leadership potential by leading cultural & creative industries & cultural institutions

During the second module of the International Master in Arts and Culture Management ​, students will learn how to:

1) The Art of Managing International Arts & Culture:
•Arts and Culture Management in the Global Era​
•Social & Economic Impact of the Arts & Culture ​

2) Management of Cultural and Creative Industries​:
•Cultural Heritage Management powered by UNESCO​
•Music Industry and Artist Management ​
•Filming industry: from the Idea to Production​
•Publishing Industry Management ​
•Commercial Arts-Adv & Design Industry Management ​
•Web Series Management in the Digital Age ​

3) Management of Cultural Institutions:​
•Cultural Event Management ​
•Museum Management ​
•Theater Management ​
•Performing Arts Consultancy​

4) Entrepreneurship in the Arts:​
•Art Galleries Management ​
•Visual Arts Consultancy​
•Creative Entrepreneurship

 

 

Creative entrepreneurship, digital crypto art & new tendencies

During the third module of the International Master in Arts and Culture Management ​, students will learn how to:

5) Legal and Economic Perspectives of Arts & Culture​:
•Business and the Law of Arts​
•Fundraising and Crowdfunding in the Arts​

6) Innovation & Creativity in the Arts: ​
•Arts Markets: New trends and tendencies​
•Digital, Crypto, and AI Arts ​
•Education, Digital Technology, Meta Design and Arts ​
•Better Managers for a Better World: Corporate Social Responsibility
•Business Ethics and CSR 

 

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

  • Electives assist students in carving out a niche for themselves and becoming more competitive.
  • Electives expose students to courses they might not have encountered otherwise.
  • Electives provide a one-of-a-kind curriculum that fosters life and career skills. ​
  • Elective courses are organized in 5 main areas of interest:
  1. ​Innovation & Growth
  2. Tech & Digitalization
  3. Industry Business Excellence
  4. International Business
  5. Global Electives with RBS School partners

 

Practice Lab | In partnership with

Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by MAXXI managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by MAXXI managers with whom you will create strategy to guide customers through the customer’s journey of MAXXI.

 

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.

You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.

 

Rome Business School International Bootcamps experiences

There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

In the online master’s course, the bootcamp in Rome is included in the fee

Rome Business School International Bootcamps experiences

 

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.

RBS_LOGHI

 

The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

 

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

 

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

 

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

 

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

 

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

 

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 87 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

 

103 Members
19 CEO and General Management
30 Marketing, Sales and Communication

Faculty

Rome Business School’s International Online Master in Arts and Culture Management are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker.  The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

 

Program Director

Alexandra Solea

International cultural affairs professional and performing arts manager with 16 + years of working experience in the Culture and Creative Industries.

High-profile positions, in public and private sectors, have rounded out her senior arts administration expertise, allowing collaborations with international top-level institutions in arts management and cultural affairs, including: TRG Arts, Teatro dell’Opera di Roma, Teatro Olimpico (Rome), “George Enescu” International Festival and Competition (Bucharest), Teatro dell’Opera “La Fenice” (Venice), Accademia Nazionale di Santa Cecilia (Rome), Youth Music of the World (Virginia, USA), BOZAR (Brussels), Sadler’s Wells (UK), U.S. State Department, Government of Romania. As visiting professor and lecturer, I have collaborated with various academic institutions and universities like: Rome Business School, Royal Conservatoire in Den Haag (Holland), IULM University in Milan (Italy), University of Rome 2 “Tor Vergata” (Italy), Santa Cecilia Music Conservatoire in Rome (Italy), Benedetto Marcello Conservatoire in Venice (Italy), United Nations Alliance of Civilizations (UNAOC) in New York (USA).

 

She is Alumna of the European Music Council (Bonn), the biggest European network of organizations and institutions operating in the music sector, and Fellow/Alumna of Stiftung Mercator (Essen) and TÜSİAD (Istanbul), Turkey’s top business organization, under the patronage of Federica Mogherini, the former EU High Representative for Foreign Affairs. Moreover, I have been Resident Fellow of the Romanian Ministry of Foreign Affairs at the Romanian Academy in Rome, and have been awarded with various research fellowships by: the Italian Ministry of Foreign Affairs, European Festivals Association (Brussels), The Asia Europe Foundation – ASEF (Singapore), Fondazione Terzo Pilastro – Internazionale (Italy) etc.

 

Prezioso_professor
Giosuè Prezioso Art Curator and Consultant

He has international experience as an art curator, art and business instructor and consultant, working for companies in Austria, France, Italy, Poland, the United States and Spain. He is a PhD from the University of Reading and holds a Master of Science (MSc) in Art, Law and Business from Christie's London.

Pacetti_professor-1
Eleonora Pacetti Director Young Artist Program Teatro dell'Opera di Roma

She graduated in Management for the Performing Arts from the Management School (SDA) of Bocconi University in Milan. He studied opera singing at the Fiesole School of Music and perfected his musical skills both at the Universität Mozarteum in Salzburg and privately under Lazar Berman. He currently serves as Director of the Young Artists Program at the Teatro dell'Opera in Rome.

Femfert_professor
Damiano Femfert Sceneggiatore 

He operates in both the commercial and non-commercial sectors of the art world. Through his family art gallery "DIE GALERIE," which represents artists such as Masson, Ernst, Dali, Chagall, Matta, Mitorajand Hundertwasser, he regularly participates in art fairs such as the Armory Show in New York, BRAFA in Brussels or Art Paris.

andrea Caracciolo_professor (1)
Andrea Caracciolo General Manager InformaSistemi S.p.a.

He has been a member of the Board of Directors of ASSIF, the Italian Fundraiser Association, since 2011, and a member of the Board of Directors of EFA, the European Fundraising Association, since 2012. He is a Senior Consultant for the Archeological Site of the Colosseum.

Passerini_professor
Raffaele Passerini Co-Writer Radio 3 - Rai Play Podcast

Raffaele received a post-graduate scholarship to study at the film-making program at the New York Film Academy, where he held the position of Instructor of Directing and Writing for American and European programs. As a writer-director, he signed the award-winning and internationally broadcast short films "The Nurse," "The Birdman," the music video "The Likes of You," and the TV documentary "Soundlabs' People" for MTV Brand New.

Vangeti_professor
Pravali Vangeti ​ Associate Project Officer UNESCO

Cultural professional and heritage education advocate, working towards enhancing youth engagement in the heritage sector globally as an Associate Project Officer at the UNESCO World Heritage Centre in Paris. With a background rooted in design and cultural management, she has successfully implemented heritage revival projects in India and worldwide, working towards capacity-building in the craft sector.

Demonet_professor
Gilles Demonet Deputy Director Musicology Research Institute (IReMus)

He holds a PhD in Musicology, Origin and Functions of Music Director in Contemporary France from the Université Paris-Sorbonne. He has over 17 years of teaching experience in the field of Arts, Music and Cultures. Now he holds a position of Deputy Director of Musicology Research Institute (IReMus).

membri del cab foto_CAB CAROLINA PROFILO
Maria Carolina Profilo Head of Marketing and Development MAXXI National Museum of 21st century Arts

Marketing, communications and development manager with proven experience working in the fashion/luxury goods and heritage/cultural sectors managing teams transnational. She currently serves as Director of Marketing at the MAXXI Museum in Rome.

PATRIZIA PIERGIOVANNI
Patrizia Piergiovanni Director of Galleria Colonna Srl

She has been the Director and Curator of the artistic collections of Palazzo Colonna in Rome since 1996. A scholar of Roman and Flemish art from the mid-16th to the 17th century, with a particular focus on the Colonna patronage. Among other studies, she contributed to the publication of the volume on the history of the Colonna family from its origins to the present day; curated the Catalog of paintings in the Colonna Gallery, and collaborated on the edition of the volume "Palazzo Colonna."

David Brownlee
David Brownlee Chief Executive at Data Culture Change

His early career was in arts marketing and fundraising before moving into Local Government as Head of Arts & Entertainment for the London Borough of Lewisham. He has over 15 years of experience as Executive, Founding and Managing Director in various companies, such as: Family Arts Campaign, UK Theatre, BON Culture, Brownlee Consulting and Purple Seven. He was also Vice President for the UK and Europe at TRG Arts.

Career and Entrepreneurship Services

Throughout your International Master in Fashion Management, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas: 

 

Career Acceleration Program

The Career Acceleration Program will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

RBS4Entrepreneurship

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

The master is particularly suitable for those who want to pursue a career in the following roles:

 

  • Cultural Manager.
  • Head of Cultural Events.
  • Marketing and Communication Manager
  • Professional in cultural institutions and both profit and non-profit organizations.
  • Professional in organizations which, although not belonging to the cultural system, intend to invest in national and supranational projects (sponsorships, patronages).

 

  • Innovative leader, manager and entrepreneur in the contemporary international artistic and cultural environment.
  • Fundraising expert for cultural organizations.
  • Project manager in artistic and cultural organizations.

 

The salary of our students after the completion of our International Online Master in Arts and Culture Management increased by an average of 16%

 

The Flexon Learning Methodology

Adhering to the highest standards of teaching methodology provided by EFMD, the Master is taught through interactive lectures, case study analyses, exercises, discussions, teamwork exercises, video conferences, business analysis and sessions of student presentations. Students are encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, with lecturers implementing a student-centered approach, getting students involved and providing activities that allow students to apply the knowledge acquired. The Online Methodology consists of live, interactive lectures, led and facilitated by professors. The programs are self-paced, as students take pre-master courses at their own speed and using self-assessment exercises. This practical, applicable methodology consists of synchronous and asynchronous activities.

 

Students are free to learn at their own pace and define personal learning paths based on their individual needs and interests, as well as the content provided, taking into account the deadlines for learning, evaluation and assessments. The self-paced methodology is applied on the pre-master courses, which are based on pre-recorded interactive sessions led by the lecturer professor, with a PPT presentation, exercises and self-assessment for each course. Students study the material at their own pace and do a self-assessment exercise to track their progress.

 

The online learning methodology is fully professor-led and facilitated live in real time. Every lecture is created and delivered by a lecturer using our online platform Blackboard. The communication tools used by the lecturers include discussion forums, chats, emails, breakout sessions, whiteboards, and audio and video sharing to communicate and work together. As a final step, sessions usually include an exercise or assessment to measure the learning.

 

The online methodology in every class is live and interactive. Teaching methods and techniques are used creatively to develop an engaging and motivating learning experience. There is frequent interaction with the student interaction to foster and maintain engagement and promote learning.

 

The online learning methodology is practical, with all the class activities and online learning methods, e-content and materials used also being put into practice in the different assessments (self-assessments, tests and practical assignments), capstone project and class activities.

 

The online methodology is structured as a combination of synchronous or real-time activities (such as online platform chats, breakout rooms/sessions, virtual pooling, virtual whiteboard, etc.) and asynchronous or on-demand activities, which students can do whenever suits them best in terms of their preferences and other commitments (such as emails, discussion forum platforms, online platform meetings, recorded lectures via links, virtual coffee and conversation sessions, etc.).

 

Our Flexon Learning Methodology Based on Planeta Formacion y Universidades online model of learning

FACULTY CENTERED | Module Starts

Learning guided by the professor

  • The Professor encourage students to reflect on the content
  • Guides and interacts with students to learn and master content through interaction and debates
  • Helps students continuously practice and revise how they perform through assessment form

At the beginning of every module students will be introduced to the course, learn trough digital pills, Weekly Wraps ups and live course lectures.

TEAM CENTERED | Working with your colleagues

Learning through collaborative learning

  • Collaborative learning is the educational approach of the model, using groups to enhance learning through working together.
  • Groups of at least two or more learners work together to solve problems, complete tasks, or learn new concepts.
  • The group learning helps students develop their higher-level thinking, oral communication, self-management and leadership skills.

Divided in teams, students will work together to a Case Study, trough synchronous and asynchronous activities, Class Forum and Lice Classes.

FACULTY CENTERED | Module Ends

Learning guided by the professor

The Professor:

  • Creates assessment to measure students learning
  • Provides students with resources and materials for learning
  • Clarifies doubts
  • Evaluates the assessments and gives direct feedback

At the end of every module students will be guided by the professor thanks to Q&A Sessions with the professor and will present their assessment, based on the activity provided by the professor.

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

1
Evaluation of credentials
2
Application Confirmation
3
Selection Interview
4
Admission
Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

 

International Online Master in Arts and Culture Management:

Financial Aid and Scholarships

Payment

Payment of the participation fee of € 6,700 can be made in the following ways:

  • Installments from moments of enrollment (earlier enrollment for more installments)
  • Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

 

  1. Early Enrollment Incentive
  2. Lifelong Learning Scholarship
  3. Academic Excellence Scholarship
  4. Executive Women Scholarship
  5. Entrepreneurial Grant
  6. Better Managers for a Better World Scholarship
  7. Student Loan Assistance Grant

 

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

 

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  • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via degli Scialoja 18, 00196 Roma, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Rome Business School, At.: Data Protection Manager, Via Giuseppe Montanelli 5, 00195, Rome.

FAQs

The International Master in Arts and Culture Management strives to prepare students to become highly qualified professionals capable of effectively managing organisations in the field of arts and culture. The programme takes a comprehensive and integrated approach that combines advanced theoretical knowledge with meaningful practical experience, enabling students to develop a solid understanding of the fundamentals of arts and culture management.

Through a broad and multidisciplinary curriculum, students will have the opportunity to explore a wide range of key topics in the arts and culture sector, including financial management, marketing, strategic planning, fundraising, legislation and cultural policy. In addition to acquiring a solid theoretical foundation, the programme places great emphasis on experiential learning, offering students the opportunity to work on concrete projects, participate in case studies, undertake internships at cultural organisations and participate in study visits.

To be admitted to the International Master’s in Arts and Culture Management, certain requirements must be met. These include the possession of a university degree in any discipline, the submission of a current CV and a letter of motivation. In addition, a good level of English, which can be certified, is required.

In addition to the formal requirements, the admission process involves a careful selection process based on an assessment of the academic background and previous experience of applicants. This process aims to ensure that admitted students have the necessary skills and knowledge to successfully undertake the study programme.

The International Master in Arts and Culture Management programme has been developed to offer a comprehensive training experience that can be adapted to the diverse needs of participants. The duration of the programme is 12 months and is divided into various modules covering a wide range of topics and core competences in the field of arts and culture management.

One of the distinctive features of the programme is its flexibility. Students have the choice to follow the route either full-time or part-time, depending on their personal and professional needs and commitments. This flexibility makes it possible to reconcile studies with other responsibilities and to adapt the learning pathway according to individual needs.

The Master in Arts and Culture Management offers students a wide range of opportunities to get in touch with professionals in the field. In addition to traditional lectures, the programme includes workshops, lectures and visits to relevant cultural organisations.

Workshops are interactive learning opportunities where experts in the field share their specific knowledge and expertise. These workshops offer students the opportunity to explore key topics in depth and acquire new skills through direct interaction with professionals working in the field of arts and culture.

Lectures are another essential element of the training programme. During the conferences, nationally and internationally renowned experts are invited to share their experiences, industry trends and best practices. These moments allow students to gain a broader perspective on the challenges and opportunities in the world of arts and culture management.