Master in Arts and Culture Management Online

An exclusive program designed for motivated international participants aiming at getting world-class competencies and at developing a successful global career in the fields of arts and culture.

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Formula: Part time - Online

Language: English

Enrollment: 95%

ONLINE: 2 Available seats

Intake November 2020.   Scholarship up to 15%. Valid until October 2nd.


Rome Business School’s Online Master in Arts & Culture Management was designed and developed keeping in mind the needs of the ones approaching for the first time to the business of Arts & Culture as well as of the professional figures which already have the first wealth of experience in this field; this exclusive program features the multicultural environment typical of Rome Business School, providing the attendee with a thorough knowledge and crucial skills to start and consolidate a career in the Arts & Culture industry.

In addition, being this master in online version, you can have a quality learning anywhere! We have more than 10 years in online learning education and we are member of Grupo Planeta deAgostini, leader in providing programs in online mode, our “distance” courses offer all the contents of classroom learning, in order to use a complete and professionalizing experience.

The Reasons Why

  • Study anywhere

Our online version of the master allows you to study and learn content directly from your home or from anywhere else. Our teachers are experts in distance teaching and use the interactive synchronous methods typical of participative class lessons. You can get all the advantages to be part of an interactive class with lecturers and classmates, easily following lessons from anywhere else. Our online learning is also available in an asynchronous mode to also give the possibility to those who can’t attend lessons to watch the content and learn in an asynchronous way.

  • The Bootcamp in Rome for International Business Leaders

Rome Business School offers you the opportunity to hone your skills and enrich your knowledge on entrepreneurship, innovation and other key topics in the world of management by taking part in our International Bootcamp in Rome which, only for online students, is included in the tuition fee! This bootcamp is designed to train participants to manage businesses situations on a global scale, international business projects and crosscultural communication, all with a learningby-doing methodology based on working with real cases and scenarios, with the support of international mentors who share their insight on global relations. In addition, this experience is an opportunity for exposure among international leading companies (Enel, Fendi, Jaguar Land Rover, IBM and many more) and a professional environment to boost your career.

  • Soft Skills Programme

Soft skills are the ‘secret key’ of a well-managed workplace and progressive career path. Soft skills are personal attributes that can affect relationships, communication, and interaction with others and are crucial for business success and effective leadership, in this high-tech world in which we live. With the Soft Skills Program, we offer you the opportunity to develop the soft skills necessary for your personal and professional growth. The Self Growth Program is optional and is structured as follows: 10 hours in total for 5 interactive and self-reflective soft skills courses (Certificate will be provided upon completion of the program):

  • Emotional Intelligence
  • Public Speaking for Business
  • Time, Stress & Self-Management
  • Cross Cultural Communication
  • Conflict, Problem Solving & Negotiations
  • Career Path

Our skilled and professional Career Services Team provides our attendants with a personalized Career Path specifically designed to shape your professional profile in order to become a competitive figure in the actual working environment.  Join our online activities, like workshops, webinars, company meetings focusing on the valuable topic of job seeking and career networking, individual career counseling meetings! Thanks to our worldwide network of partners, Rome Business School can provide you with access to a wide range of internship opportunities. These and more invaluable benefits are at your disposal to boost your career.

  • Networking and Partners

At Rome Business School we have solid partnerships with several globally renowned leading companies, such as MAXXI Museum, Gruppo Jobel, RAI, Vatican Museum and many others. To ensure our students a strong professional network, we constantly organize workshops, meetings, visits, events and guest lectures with representatives from elite business ecosystems, encouraging interaction between leading professionals and students, and facilitating the learning process. All these activities are accessible to our students online, thanks to real-time calls and videos.

  • Multimedia contents

Online learning allows easier training thanks to audio lessons, videos and lecture notes from all disciplines for a better understanding of the contents. Interactive videos, learning test tools and many other multimedia supports will allow you to better understand the course content and facilitate the assimilation of the concepts.


The Online format of Rome Business School’s Master Arts and Culture Management aims to introduce and develop an understanding of the concepts, principles, tools and techniques of cultural management, and to highlight how to deal with current issues in the field of culture and arts. Moreover, the programme will equip professionals with analytical and managerial tools expected to help them design effective management strategies while organizing cultural events and managing cultural institutions, galleries, theatres and museums.

  • Capstone Project:  Management Plan

Teamwork based project with a scope to develop a Management Report that solves a business problem or works on an opportunity in the area of arts and culture management of an existing or fictitious companies in the Arts Industry. All teams are guided from the initial phase of the project.

After the completion of the capstone project, students should be able to:

  • Think critically
  • Implement creative solutions and solve managerial problems
  • Apply and connect theory with practice
  • Communicate and present business reports/ideas more effectively
  • Carry out business research and business analysis
  • Demonstrate collaborative leadership skills
  • Work effectively in teams
  • Communicate cross culturally and make compromises for a common goal
  • Set goals and implement projects effectively


The Master will be taught through interactive lectures, case study analysis, in-class exercises, discussions, roleplays, teamwork exercises, video discussions, business analysis and student presentation sessions.

Case studies will be utilized to engender discussion and illustrate real-life business and communication issues. Students will be encouraged to read widely and engage in discussion and debate.

The didactic methodology is based on action learning, through which teachers implement a learner-centered approach, engage students and provide activities which allow students to apply the acquired knowledge. All teachers use active learning methods in class which are also suitable for and effective in interactively engaging distance learning students.


Rome Business School’s Online Master in Arts and Culture Management is given by highly selected international university professors, entrepreneurs, consultants, industry experts, trainers and business managers, drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing.  The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.


ALEXANDRA SOLEA – 14 years of Experience in Arts and Culture Management, with working experience in Teatro Dell’Opera di Roma, Teatro Olimpico (Rome), Accademia Nazionale di Santa Cecilia. Currently Founder and Executive Director of the company Sole’ Art Management (Italy) and CoFounder and CEO of the company UNDIVIDED (Romania).

  • Professors

ALESSANDRO BIANCHI – Bachelor in philosophy 2002, Turin University in “Organization and Fundraising for companies that operate in the Cultural Sector”, Fundraising School-Bologna University, 2003 Coordinator, Triennial of Contemporary Art, Turin, 2005 -2008, organized by the Castello di Rivoli Museo d’Arte Contemporanea, Turin Museums Foundation, Sandretto Re Rebaudengo Foundation. Executive Director, Sandretto Re Rebaudengo Foundation, Centre for Contemporary Art, Turin, 2002 – 2009; Coordinator of FACE Foundations of Arts for a Contemporary Europe, 2007 – 2009. Executive Director, MAXXI Foundation (Italian Ministry of Heritage and Culture), MAXXI Museum of Contemporary art and Architecture in Rome 2009 –2012. Senior Advisor for Development, Foundation for Culture- Turin, 2014-2016. General Director, Capri Foundation, Capri (NA) 2009- now. Senior Advisor for Development, San Luca National Academy, 2014-now. Senior Advisor for Development, Fondazione Teatro Regio Torino, Opera House 2015-now. Senior Advisor for Development and Curatorship, Fondazione Giangiacomo Feltrinelli, Milan, Research Institute, 2016-now. Senior Advisor for Development (Cinemadept.), MAXXI Museum of Contemporary art and Architecture, Rome,2012-now.

RAFFAELE PASSERINI- After a BFA in ‘Fine Arts’ and a BA in ‘Cinema Studies’ from the Università di Bologna, Italy, Raffaele received a full post‐graduate scholarship to study at the one‐year Film making program at the New York Film Academy, where he held the position of Directing and Writing Instructor for US and EU programs. As a Writer‐Director, he signed the awarded and international broadcasted short movies “The Nurse”, “The Birdman”, the music video “The Likes of You” and the TV documentary “Soundlabs’ People” for MTV Brand New. He wrote the internationally awarded screenplay “The Caterpillar’s Skin”. “Il Principe” is his first feature documentary. Some of the international recognitions he got awarded are: special mention at the ‘Visioni Italiane’ at the Bologna National Cineteque; special mention at the International Cinema Festival of Barcelona; winner of the audience award at the Italian American Actors Guild of NYC; honourable mention at the Williamsburg international film festival.

DAMIANO FEMFERT – Damiano Femfert works in both the commercial and non-commercial sectors of the art-world. Through his family’s art gallery “DIE GALERIE”, which represents artists like Masson, Ernst, Dalì, Chagall, Matta, Mitoraj and Hundertwasser, he is a regular participant at art fairs like the Armory Show in New York, the BRAFA in Brussels or the Art Paris. In 2014 he curated a special booth during Art Basel proposing a dialogue between modern and contemporary art. In 2015 in Singapore he curated the first large retrospective of André Massonin Asia. In 2016 he curated the large-scale exhibition “CoBrA. A Great European Avantgarde” in the Museo del Corso in Rome, with over 150 works coming from the most prestigious museums in Europe. He holds a degree in Literature from the Sapienza University in Rome and in Screenwriting from the National Italian Film School. He was selected as one of the six participants of the prestigious “Gallerist Programme” of the art institute De Appel in Amsterdam. His writings on art and art-business have been published in catalogues and international newspapers.

Career Services

With our help, you can create your career strategy via a journey of self-reflection, exploration, and achievement. This program is designed to help you build a solid path towards a succesful career and professional future as well as to find opportunities in line with your ambitions and expectations. In particular, the school offers the following services to the enrolled students:

  • Individual Career Counselling Meeting
  • Rome Business School’s Official Career Portal
  • Professional Workshops
  • Entrepreneurial Webinars
  • Rome Business School’s Talent Focus

Rome Business School supports its students even beyond the academic environment, providing them with guidance and assistance in developing a strong professional profile that reflects the most sought competencies in the current job market.

Thanks to the commitment of our students and the continuous work of our assistance service, we have achieved important results in terms of employment and achievement of the aspirations of the individual participants in our courses.

In particular, according to the most recent statistics:

38% of our students have pursued an international career;
43% of our students have obtained a job position in large multinational companies;
37% of our students are currently successful managers;
72% of our students benefited from a salary increase at the end of the course of study (in the case of the Master Part Time, a growth in the pay packet of 27% was noted);
68% of our students have increased their job responsibilities at the end of the master;
92% of our students received new job offers upon completing their studies.

Placement rate

At the end of the Master, 96% of the students obtained an internship in internationally renowned companies. Some of our professional partners:

Scholarships and Tuition

The tuition fee for this Master is 5.900 euros (VAT included) the payment of the participation fee is installable.

It can be paid:

  • in 4 instalments without interest
  • in a single solution (this option grants the student a 10% discount on the overall amount of the tuition fee)

According to the individual profile, experience, and proved motivation, the candidate can be awarded a scholarship covering part of the overall tuition fee (up to 20%). Indeed, Rome Business School offer the opportunity to the most deserving candidates to benefit from 7 different types of scholarships. These partial economic coverages can consist of 6 months of interest-free financing.

The competition for scholarships increases as the start date approaches and funds are limited, so it is advisable to make the request as soon as possible.

Bootcamp around the world

Hone your entrepreneurial skills and test them with the ultimate challenge: Rome Business School’s exclusive Bootcamp in Barcelona, organized in partnership with EAE Business School, a beautiful city at the forefront of innovation and among the most productive start-up ecosystems. “Rome Business School’s Bootcamp in Rome focus on international business leaders and all the skills needed to be a succesful manager. This Bootcamp in Rome is included in the registration price: just think about the flight and accommodation, we’ll take care of the rest!

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.





Students who successfully complete the programme will receive a double certification: Rome Business School’s diploma and an official certification by Universidad Internacional de Valencia (VIU), which provides 60 internationally recognized credits (60 ECTS).

Jump start the rest of your life!

If you are looking for top-quality advanced training in a particular business area, countless opportunities for skills development and testing yourself, ways to expand your professional network and make contact with elite professionals working in several business fields, we have exactly the program for you. From there, it’s all up to you! Your determination and willingness to learn and experience new ways of thinking are all you need to make the most of one of our programs and start making your way along the path towards success in your career.