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International Master in Fashion Management

Rome Business School’s International Master in Fashion Management aims to build managerial key competencies to manage and run fashion companies, fashion shows & fashion products, build and communicate impactful fashion brands and stand out as an innovative and responsible leader in the global fashion Industry.

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Formula International
Method On campus (Rome)
Language English
Intake October 2023
Enrollment 78%
Available seats 6
Scholarship valid until June 16th
25% OFF

International Master in Fashion Management Overview

The Master in Fashion Management, online or on-campus, develops managers & professionals who will embark on a new role in the fashion sector; starting by understanding the pattern of success of the ‘’Made in Italy’’ brand with a focus on fashion, to one aimed at the world of fashion management, luxury management, fashion branding & communication strategies, fashion event management, sales techniques for sales in the fashion industry, digital fashion transformation, and event and integrate arts, culture, and luxury through a variety of activities and events held and conducted at the school.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.


Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.

Why choose our International Master in Fashion Management?

Business in Action

Business Practice lab with FENDI. Meet the Managers, do a hands on class and get on a task.​ Student will have the possibility to use of VOGUE BUSINESS database Work on the most authoritative global reporting, data analysis, and actionable insights to the fashion, beauty and luxury community​.

Career Impact

+36% Salary Increase, after 1 year of completing the Master in Fashion Management. They work in prestigious companies in the Fashion Industry such as: Versace, Max Mara, La Rinascente, Yves Saint-Laurent.

International Bootcamp

Practice global leadership and differentiate your CV ​by gaining international experience while learning business. Be a global student: broaden your professional horizons and begin expanding your business network with a one-week intensive formula that explores key sectors in some of the world's most cosmopolitan business hubs. Deep dive into the Luxury Creativity, Fashion and Business Bootcamp in Paris, or choose among the bootcamps in Rome, Tuscany, Barcelona, Nigeria, Qatar and Silicon Valley (US);​

Experience the “Made in Italy” fashion and luxury excellence

Experience and learn from the Made in Italy Fashion & Luxury Excellence by networking through company visits and meetings with top industry companies. In addition you will have the opportunity to attend the top fashion shows in Italy. Get to know the top fashion shows in Italy like: Milano Fashion Week (Feb - Sep 2023), Milano Unica (Jan - June, 2023), Alta Roma Fashion Week (Jan - July, 2023) attend them, network and learn from the country where fashion is a culture!​

Eduniversal Ranking 2021​

Ranked N. 40 in Fashion Management, Worldwide by Eduniversal Ranking, 2021​

Among our partners

Fendi_Logo Bulgari_Logo-1

Program: International Master in Fashion Management

The Master is advanced, rigorous, and relevant, which means that they will stay competitive and on top of current trends. The master’s gives a great exposure to students as well as the opportunity for companies and industry professionals to expand their networks and build business relations.

Develop Managerial Competences to lead fashion and luxury products, brands and companies

During the first module of the International Master in Fashion Management, students will learn how to:

  • Inspire and lead high-performing international teams within companies in the fashion industry;
  • Develop a business plan for companies in the fashion & luxury industry;
  • Understand and utilise project management techniques within the context of fashion and luxury;​
  • Understand the importance of financial management, and management control principles in fashion;
  • Understand the Fashion Customers and the Consumer Behaviour;
Do impactful marketing, branding, digital communication & sales of fashion & luxury offering & manage fashion events

During the second module of the International Master in Fashion Management, students will learn how to:

1) Fashion Market, Italian Culture and the Key To Success of ‘’Made in Italy’’​

  • The Fashion Industry, Its Cultural Revolution & Fashion Sociology​
  • ‘Fashion History & The Success Pattern of ’Made in Italy’’ ​

2) The Management of Fashion Products, Fashion Labels, & Sales in Fashion ​

  • Fashion Products, Distribution, Fashion Labels & The Importance of Materials and Fabrics​
  • Latest Sales Techniques in the Fashion Industry & e-Commerce​

3) Fashion Brand Identity, Communication & Fashion Events Management ​

  • From the Idea to Product: Creativity Direction, Visual & Experiential Fashion Branding – learn from Italian Fashion Brands Founders and Stat Ups​
  • In Store Communication, Visual Merchandising & Buying​
  • The Management of Fashion Shows, Media, Fashion Celebrities & PR in the Fashion World​
  • Fashion Styling ​
  • Experiential Marketing: The case of GUCCI, Valentino, Versace ​

4) Luxury Management ​

  • Luxury Market, Channel & Key Players ​
  • Luxury Management & Consumer Behavior in Luxury Industries​
Embrace new tech for fashion, innovation and sustainable fashion business

During the third module of the International Master in Fashion Management ​, students will learn how to:

5) New Tech for Fashion, Innovation & Fashion Law​

  • Fashion Tech & Innovation ​
  • Fashion Design & Clothing Technology ​
  • Fashion in the Metaverse and Fashion Gaming ​
  • Fashion Law: IP/Trademark Issues, Copying and Counterfeiting ​

​6) Sustainable Fashion & Ethics​

  • Sustainable Fashion Production & Fashion Supply Chains ​
  • Ethics and Conscious Fashion Campaigns (Case studies analysis) ​
  • The Global Fashion Industry: Recent Challenges and Fashion Forecasting
Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

  • Electives assist students in carving out a niche for themselves and becoming more competitive.
  • Electives expose students to courses they might not have encountered otherwise.
  • Electives provide a one-of-a-kind curriculum that fosters life and career skills. ​
  • Electives are divided in 4 main area of interest: Innovation and Growt, Tech and Digitalization, Industry- Focused, International Business
Practice Lab | In partnership with Versace

Students immerse into 10 hours of practice lab, where theoretical concepts will be put in practice and learning will come through experience. ​

The lab is conducted by managers from the company: Fendi, that will give different specialist knowledge, exercises and will network and transfer their experience to the students.

An educational experience

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.

You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.

Previous years’ experiences 

The Practical Challenge:

As a Fashion Marketing Manager of the Serendipity Company of Chiara Ferragni, organize a big fashion event for the launch of a new fashion line of rings in your country of origin

Chiara-Ferragni logo

The Practical Challenge:

Create a loyalty offering for the Gen-Z audience, potentially benefiting from recent branding refresh effect.


Rome Business School International Bootcamps experiences

Throughout the week, you will have an intensive and fully immersive business experience, experiencing problems, interacting with managers, students, and lecturers, and developing your own project, which will be presented at the end of the Bootcamp Experience. 

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.


The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Your Mentors

Rome Business School’s Global Master in Fashion and Luxury Management are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker.  The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

Giuliana Baldo Chiaron

Program Director

Giuliana is a Marketing & Communication Manager and Lecturer, with over 20 years work experience working on projects of the luxury and fashion businesses.

She worked for CS for 8 years, where she was engaged in multiple projects involving major Italian and international brands such as: Diesel, Giorgio Armani, Valentino, Gucci, LVMH, Fendi etc. ​
She has been recently appointed Head of Sales Training for IRIDEOS.​
Passionate about open innovation and digital transformation but also about the dynamics of human relations, I have and entrepreneurial and creative soul, with an eye on business results and one on a more sustainable world.

She is an Adjunct Professor at Sapienza, University of Rome (Faculty of Economics) where I have been teaching Enterprise Communication Management.  

She worked for Computer Sciences Corporation (in Padua, Milan and Rome), for C3 Europe and Alphatelecom (in London, UK) and I am now Head of the Prepaid International Services and E-commerce Department for Clouditalia Telecomunicazioni (GRUPPO IRIDEOS).  

Michela Bonafoni Fashion Trend Researcher and Lecturer

Michela Bonafoni was born in Rome in 1979. Always passionate about the world of fashion understood as a cultural macrosystem and collective expression and the daughter of traders in the clothing and footwear industry for 100 years, after a diploma in Liceo Classico, she decided to continue her studies specializing in fashion communication and marketing, earning a degree at La Sapienza in Rome. The step abroad seemed to be obligatory, and led Michela to specialize at Central St. Martin College in London precisely in communication and fashion marketing. It is 2010 the year in which, after numerous experiences at some companies and communication agencies, she moves to Milan where, in 2012, she opens the communication strategies agency 360+OneQuarter, specializing in the promotion of young designers and special projects.

Fabio Sisti ​ Visual Merchandiser

15 years of experience as visual merchandiser. He has worked for 7 years in visual merchandising (indoor/window), 3 years area visual (Asia/America/South Africa/East and North Europe). 2 years of creative window design.  Soundtracks for movie. Advertising and TV series. Among the companies he worked for: H&M and 7camicie.

Marjorie Biawa CEO & Founder Second Hand Agent

Fashion and luxury lecturer with over 10 years of work experience in the fashion industry. She holds a Master's degree in International Marketing and has worked as MULTI BRAND BUYER - LUXURY FASHION, HOME INTERIOR for H&M Group, as well as for for over 4 years as International Buyer and for Marc Jacobs, Wholesale Coordinator: Network Development, Stockist Management.

Roberto Mazzeo IP & New Technologies Business Lawyer

Adjunct Professor at the Rome Film Academy (Copyright & IP Law). Provide comprehensive daily legal assistance to a multinational pharmaceutical company. Passionate about start-ups, blockchain and new technologies. His specializations include: fashion law, e-commerce contracts, consumer protection, terms and conditions, media agreements and entertainment: production, publishing, management, sponsorship, social media, Among the companies he worked for: DONG & Partners Law Firm, Eli Lilly and Company, Presidency of the Council of Ministers

Alessandra Cappiello​  Project manager Consorzio Poliedra

Her experience working at a number of fashion houses, such as Nathalie Naim and Malloni, strengthened her skills in the field of restyling, characterized by cleverly modified vintage garments and unusual and decontextualized materials to create original and exclusive pieces. As Fashion Consulting Designer, Alessandra conceived and developed the Billionaire Italian Couture women's collections for S/S 2011 and AW 2011-2012, including haute-couture clothing, jeans, leather garments, furs, shoes, bags and belts. In 2004 she founded her own brand Morfosis, and in 2008 she was a finalist in the fourth edition of Vogue WHO'S ON NEXT. Her firm belief in her abilities has taken Alessandra through international shows and exhibitions in Paris, Tokyo, Florence, Milan, and Rome, and she has had her clothes worn by sophisticated women such as French pianists Katia and Marielle Labeque, Russian violinist Viktoria Mullova, British director Martha Fiennes, filmmaker Rebecca Miller, and singer Madonna.

Claudia Mayer Lecturer and Coach for Creative Businesses

Drawing on 11 years of international marketing, business development and sales experience, Claudia is a specialized coach, speaker and trainer for creative companies. After graduating from business administration at the University of Innsbruck, Claudia has spent themajority of her career in the creative industries, including lighting and architecture. She worked on regional and international projects for ZumtobelGroup in Europe and Asia and was based in Guangzhou, Singapore, Dubai and New Delhi. After working 2 years at architectural firm UNStudioin Amsterdam, she founded Coaching by Claudia to support creative companies, business owners and professionals in their entrepreneurial business and career development. Through sparring and creative visualization.

Max Zara Sterck​ Max Zara Sterck - Womenswear Designer

Max Zara is a womenswear designer who values the artistic necessity in fashion, as well as the importance of durability in design. Her work is reinforced by collaborations which allows her to highlight the wearability and movement of her designs. Before she started her own brand she worked as a designer at known luxury labels like J.W. Anderson, La Perla, ALEXANDER MC QUEEN and helped building up sustainable ready-to-wear label ZILVER. Next to her own work, she works freelance for high end luxury labels in the development of design, textiles and sustainability.

Corporate Advisory Board

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs. 

Composed of 87 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school. 

101 Members
19 CEO and General Management
30 Marketing, Sales and Communication

Career and Entrepreneurship Services

Throughout your International Master in Fashion Managementyou will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas: 

The master is particularly suitable for those who want to pursue a career in the following roles:

  • Event Manager
  • Luxury Brand Manager
  • Buyer
  • Store Manager
  • Visual Merchandiser
  • Social Media Manager
  • Communication Manager
  • E-Commerce Specialist
  • Business Controller 
  • PR
  • Area Sales Supervisor Estero
  • E-Tailers Supervisor

The salary of our students after the completion of our International Master in Fashion Management increased by an average of 36%

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials
Application Confirmation
Selection Interview

The admission process is aimed to verify the candidate’s eligibility to attend the International Master in Fashion Management. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

International Master in Fashion Management: Financial Aid and Tuition


Payment of the participation fee of € 7,900 can be made in the following ways:

  • 6 interest-free installments after the course starts 
  • Installments before the course start with an additional 5% discount 
  • Single payment solution by the enrollment deadline with an additional 10% discount


Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  • Early Bird Enrollment Scholarship.
  • Lifelong Learning Scholarship.
  • Academic Excellence Scholarship.
  • Academic Excellence Scholarship.
  • Entrepreneurial Grant.
  • Better Managers for a Better World Scholarship.
  • Student Loan Assistance Grant.

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible. 


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Please fill the form and we'll contact you by telephone with more information about the Master of your choice

  • Max. file size: 64 MB.
  • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via degli Scialoja 18, 00196 Roma, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Rome Business School, At.: Data Protection Manager, Via Giuseppe Montanelli 5, 00195, Rome.

FAQs Section

A fashion marketing manager is in charge of managing and developing marketing strategies for fashion products and demonstrating their value to increase sales.

According to the latest figures for 2022, the salary of a Fashion Manager in Italy is 45,000€ per year for entry-level figures. More experienced workers earn up to 60,000€ per year.

If you are passionate about fashion and design, you cannot fail to study these subjects in Rome. Firstly because Rome has been home to the most famous fashion and design brands for centuries. Then because there are so many beautiful exhibitions that you absolutely cannot miss.

The fashion industry is competitive to enter. You always have to keep up with rapidly changing trends and a very demanding public.

The Rome Business School has agreements with several companies in the world of luxury and design and thanks to the support of the Career Service you will have a better chance of finding a job in this sector.

Of course, the bootcamp in Paris is included in the registration fee. You will have the opportunity to visit this city of art together with your colleagues, visit numerous luxury companies and participate in various practical projects to put your knowledge into practice.

Luxury brand management is about creating unique and unforgettable experiences and providing exceptional personal service. Luxury is not limited to cars and hotels, but also includes spas, cruises, wine, food and even palaces.