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International Master in Fashion Management


Rome Business School’s International Master in Fashion Management aims to build key managerial competences to manage and run fashion companies, fashion shows and fashion products. During the program you'll have the opportunity to build and communicate effectively, fashion brand's reputation and stand out as an innovative and responsible leader in the global fashion industry.

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Ranking
Formula International
Method On campus (Rome)
Language English
Start Date October 2025
Enrollment 73%
Available seats 12
Scholarship valid until June 30th
30% UP TO

International Master in Fashion Management Overview

Embark on a new role in the fashion sector with the International Master in Fashion Management and gain knowledge of the successful strategy of ‘Made in Italy’ brand. The program features a strong focus on the world of fashion management, luxury management, fashion branding and communication strategies, fashion event management, and sales techniques with a number of activities and events organised during the learning path.

Learning Outcomes

  1. Identifyand developeffective managerial strategies for fashion businesses
  2. Learn and understand the specific characteristics and differences between the various types of production in fashion and luxury.
  3. Analyze and perfect offline, online, and performance-integrated fashion system strategies, pertaining to marketing, branding and communication.
  4. Interact with each of the key management departments like Marketing, Retail, Digital, Communication, PR, Style by understanding the different roles and responsibilities in a Fashion Company organization
  5. Evaluate the appropriateness of a Distribution strategy, in its mix of Retail/Wholesale/E-Commerce, and apply adequate  strategies to develop each of the channels at its best performance.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.

Why choose our International Master in Fashion Management?

Business in Action

  • You'll work on a team-based Capstone Project addressing real challenges in the fashion industry or within your current company. You'll have access to the VOGUE BUSINESS database for valuable insights into the fashion, beauty, and luxury sectors.
  • Engage in a Business Practice Lab with a leading fashion industry partner FENDI, where you'll meet managers, participate in hands-on activities, and collaborate on specific tasks.
  • In the shoes of a Head of Own Lab, develop global brand and operations strategy, define the market positioning and pricing, product assortment and distrubition strategy as a global manager.

Career Impact

+34% Salary Increase, after 1 year of completing the Master in Fashion Management. They work in prestigious companies in the Fashion Industry such as: Versace, Max Mara, La Rinascente, Yves Saint-Laurent.

Experience the “Made in Italy” Fashion and Luxury Excellence

  • Network through company visits and meetings with top fashion companies. Previous intakes students had the chance to learn from and meet big brands managers of Fendi, Valentino, Versace, D&G, Bulgari. ​
International Bootcamp

Deep dive into the Luxury Creativity, Fashion and Business Bootcamp in Paris, or choose among the bootcamps in Rome (featuring a fashion & arts paths). Or explore other Bootcamp destinations such as, Tuscany, Barcelona, Nigeria, Dublin, Porto, China, London, Grand Tour Italy, Qatar and Silicon Valley (US).

Have an immersive and stimulating experience, focused on the topics of the business world and network and learn from top company managers. ​

Eduniversal Ranking 2024

Ranked N. 23 in Fashion Management, Worldwide by Eduniversal Ranking.

Among our partners

rome business school partner versace logo rome business school partner bulgari logo rome business school partner hugo boss logo rome business school partner tods logo rome business school partner gucci logo rome business school partner vogue business logo rome business school partner valentino logo rome business school partner max mara logo

International Master in Fashion Management:

The Master will provide fundamental management knowledge, followed by acquiring skills in Fashion Industry Management, specifically mastering fashion branding and communication, luxury management, fashion sales management, public relations and fashion events management, customer care, making an impact in the world, and achieving career milestones. Therefore, this master assists fashion leaders in leveraging digital technologies to understand fashion markets and customers.

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Develop Managerial Competences to lead fashion and luxury products, brands and companies

During the first module of the International Master in Fashion Management, students will learn how to:

  • Managerial Economics
    This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
  • Management Accounting for Decision Making
    The course focuses on the financial aspects of business decisions giving students an overview of the accounting tools useful and most used for short and long-term decision making such as cost management, budgeting, CVP analysis, and investment appraisal techniques.
  • Business Strategy
    Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
  • Financial Statement Analysis
    This course aims at equipping students with an understanding of financial statements and their usefulness for decision making.
  • Project & Operations Management
    With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
  • Marketing: Traditional and Digital
    Students will learn the application of marketing principles in organizational decision making.
  • Human Resource Management
    This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
  • Data Analytics ​for Managers
    This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
Do impactful marketing, branding, digital communication & sales of fashion & luxury offering & manage fashion events

During the second module of the International Master in Fashion Management, students will learn how to:

1)The Fashion and the Luxury market, sociology and people

  • Fashion & Luxury uniquenesses in Customer’s mind
  • The Fashion Industry, its Cultural Revolution and Fashion Sociology
  • Fashion industry and the Success Factors of ‘Made in Italy’
  • People, Roles, Functions, Managerial Competences linked to Fashion

2)The role of Design, Style, Production, Merchandising & Buying in the success of a Brand and of a Collection

  • Trends in Style, the importance of Quality and Craftmanship
  • The Importance of Materials and Fabrics
  • The role of Product Merchandising in the definition of a collection, Buying and its new evolutions in AI

3)How to build a Top Brand: the Branding and Positioning mantra and the Marketing behind it

  • From the Idea to Product: Creativity Direction, Visual & Experiential Fashion Branding – learn from Italian Fashion Brands Founders and Stat Ups
  • In Store Communication, Visual Merchandising & Buying
  • The Management of Fashion Shows, Media, Fashion Celebrities & PR in the Fashion World
  • Fashion Styling
  • Collaborations’ role in building hype
  • Success stories on Brand Building (Tod’s, Bulgari)
  • Experiential Marketing: The case of GUCCI, Valentino, Versace

4)The crucial role of the Store in Fashion in generating Desirability, Purchase and Loyalty

  • Store design, Concepts, Aesthetics, Functionality
  • Retail challenge: Locations, Geography, Visibility, traffic catching
  • The key role of Sales Ambassadors in Store
Embrace new tech for fashion, innovation and sustainable fashion business

During the third module of the International Master in Fashion Management, students will learn how to:

5)New Tech for Fashion, Innovation & Fashion Law

  • Fashion Tech & Innovation
  • Fashion Design & Clothing Technology
  • Fashion in the Metaverse and Fashion Gaming
  • Fashion Law: IP/Trademark Issues, Copying and Counterfeiting

6)Sustainable Fashion & Ethics

  • Sustainable Fashion Production & Fashion Supply Chains
  • The Global Fashion Industry: Recent Challenges and Fashion Forecasting
  • Building ethical and responsible organizations
Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

  • Electives assist students in carving out a niche for themselves and becoming more competitive.
  • Electives expose students to courses they might not have encountered otherwise.
  • Electives provide a one-of-a-kind curriculum that fosters life and career skills.
  • Elective courses are organized in 7 main areasof interest:

Macro Area I ​

Next Gen Business: Innovation, AI and Digital Growth

  • Area 1: Innovation & Growth
  • Area 2: AI4 Business: Shaping the Future ​
  • Area 3: Tech & Digitalization

Macro Area II​

Global Business Excellence

  • Area 4: Industry Business Excellence
  • Area 5: International Business
  • Area 6: Global Electives with RBS international partner Business Schools
  • Area 7: Introduction to preparation for professional certifications​
Practice Lab | In partnership with Fendi

Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by Fendi managers.

They will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by Fendi managers with whom you will create strategy to guide customer’s throught the customer’s journey of Fendi products.

Business in Action - Hands-on Lab

The Global Trends lab consists of 2 virtual sessions:

Session 1: How to Find Sources to Identify Global Trends  Identify sources and monitor Global trends Deep Dive into the Global World Trends Shaping the World of Today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:

  • The Future of Work
  • Ethics of AI and Big Data
  • The World in 2030: Future Scenarios

Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies

An educational experience

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.

You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.

Previous year experience

The Practical Challenge:

Create a loyalty offering for the Gen-Z audience, potentially benefiting from recent branding refresh effect.

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Rome Business School International Bootcamps experiences

Throughout the week, you will have an intensive and fully immersive business experience, experiencing problems, interacting with managers, students, and lecturers, and developing your own project, which will be presented at the end of the Bootcamp Experience. 

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World of Technology was born and grown. Boost your network and share your business ideas with high level managers, start-ups incubators and venture capitalists.

RBS_LOGHI

Immerse yourself in the capital of fashion and luxury, and live the real rise of the business. Learn how to combine creation and management in the industry house to be applied in all types of companies.

Develop and manage a completely new business idea through the Google Ventures Methodology: The Design Sprint. Discover how innovation is leading the change of the global market and challenge your managerial and entrepreneurial projects to become real.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Join our immersive bootcamp in London to explore the latest trends, strategies, and technologies that drive the world of finance and banking forward. Gain insights into the cutting-edge world of digital finance and learn from industry experts. Unlock your potential in this rapidly evolving field!

Discover the cutting-edge world of e-Commerce and Digital Marketing at our immersive bootcamp in China. Gain insights into the latest trends, strategies, and technologies that drive online businesses forward in one of the most enriching countries of this century.

Join our new Dublin Bootcamp to gain hands-on experience with global data, connect with industry leaders, and enhance your career prospects. Immerse yourself in the tech scene and enjoy Dublin’s rich culture while learning cutting-edge data skills.

Expand your network of industry professionals and meet distinguished arts and culture professionals and managers in four of the most important Italian cities in terms of cultural heritage: Venice, Florence, Rome and Naples.

Join our new Porto Bootcamp to gain practical insights into sustainability and ESG management. Engage with industry experts, enhance your skills in responsible business practices, and enjoy the scenic beauty of Porto while advancing your career.

Your Mentors

Rome Business School’s Global Master in Fashion and Luxury Management are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker.  The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

Umberto Macchi ​

Program Director

Umberto Macchi di Cellere is an accomplished executive with over 30 years of global leadership experience, including two decades in the fashion and luxury industry within Bulgari, part of the LVMH Group, and theTod’s Group.

He currently serves as Operating Partner at VAM Investments, a private equity firm, and is the Prgoram Director of the Master in Fashion&Luxury management at Rome Business School. He holds a degree in Economics from Sapienza University of Rome, with a focus on marketing and business development. Macchi di Cellere was Group CEO of Tod’s, overseeing 5,000 employees and 400+ boutiques worldwide, and previously held senior leadership roles at Bulgari/LVMH, directing global operations in jewelry, watches, leather goods, and fragrances.

His earlier career at Johnson & Johnson spanned product marketing and international development. He has served on the boards of listed companies, including Tod’s and Bulgari, and is recognized for his strategic expertise in brand transformation, retail innovation, and supply chain modernization across markets in Asia, the Americas, Europe, and the Middle East.

DAVIDE ROGAI
Davide Rogai CSMO & Co-founder at Commit Software

Davide Rogai is a software engineering executive and academic with over 20 years of experience spanning research and development, marketing, enterprise IT, and higher education. He is founder, Board of Administration and CEO of Commi.it s.r.l, and currently serves as President of Confindustria Albania and Administrator at Commit Software Sh.p.k. and Dilaxia Nova, leading cross-border innovation initiatives in the IT sector. He holds a Ph.D. in Computer and Software Engineering from the University of Florence, where he also earned his Master’s degree. He has been teaching at the university level since 2002. His courses have included Computer Science Fundamentals and supervising EC-funded research in multimedia standards. Dr. Rogai has extensive industry expertise in software architecture, mobile development, and enterprise systems, with a specialization in custom solutions and multi-platform environments. His corporate roles have included CEO, marketing & sales Director, and Internationalization Lead, with collaborations across Italy and Albania.

DERRICK JONES
Derrick Jones Founder Derrick Jones Studio

Derrick Jones is a creative director and educator with over 25 years of professional experience in fashion retail, visual merchandising, and brand development. Jones is the Founder of Derrick Jones Studio, a multidisciplinary showroom based in Rome dedicated to artisan brands and curated retail experiences. His extensive industry background includes 14 years at Burberry, where he served as Visual Merchandising Manager across Europe, the Middle East, India, and Africa, contributing to global training initiatives and VM standards. He has consulted internationally on branding, store design, and retail strategy, with clients ranging from luxury retailers to independent design spaces. Educated in Business Administration at Miami Dade College, Jones combines strategic insight with creative execution. His work has been featured in multiple design projects and publications, including Craft Matters and Naked Rome Project.

sisti
Fabio Sisti ​ Visual Merchandiser

Fabio Sisti is a multidisciplinary visual communication expert and educator with over 18 years of professional experience in visual merchandising, branding, and digital arts. His teaching experience also extends to music production at Ableton, where he teaches electronic music production. Sisti has held key visual merchandising roles at H&M, 7Camicie, and Kruder, managing international retail setups across South Africa, Asia, and the Americas. He has also worked as a creative consultant and graphic designer for fashion and art spaces, contributing to branding, event design, and multimedia installations. His creative achievements include original soundtracks for film and television (Kaspar Hauser, CSI: NY, SKAM), and music for fashion shows at AltaRoma, collaborating with designers such as Greta Boldini and Marianna Cimini.

FLAVIA MUZI FALCONI
Flavia Muzi Falconi Independent Business Owner

Flavia started her career as a Senior Account Executive at Saatchi & Saatchi Italy. Then she entered the team of Bulgari, where she worked for 10 years first as Marketing Communication Specialist, then as External Relations Manager. Subsequently, she started working as a Lecturer in various institutes: she was Professor of Luxury Marketing Management at IED, then Professor of Luxury Management at Swiss School of Management and finally Professor of "Made in italy, a culture of excellence" at Istituto Lorenzo de' Medici. For 17 years she has also been Independent Consultant in Strategic Marketing, Communication & Event Management for Luxury Companies and Independent Business Owner at Mycupoftea SRL.

FRANCESCA BRACCI
Francesca Bracci Staff Trainer for Luxury Hospitality Hotels

Francesca Bracci is a trainer and lecturer with over 20 years of professional experience across the luxury, hospitality, and education sector. She teaches Fashion and Luxury Marketing, Customer Experience, and Communication Strategies in various master's programs. Holding a degree in Sociology with a major in Communication from La Sapienza University, she integrates academic insight with practical expertise developed through international event planning and staff training for global luxury brands including Fendi, Bulgari, and Marriott. Her work has involved strategic planning for governmental institutions and executive leadership coaching in multicultural contexts. She is certified in Leadership and Communication (Berlin, 2019) and brings a holistic, emotionally intelligent approach to professional development.

Bonafoni_professor
Michela Bonafoni Program Director of Master in Fashion Management

Michela Bonafoni is a communications and fashion marketing expert with over 15 years of professional experience in corporate communications, fashion trend research, and academic leaderships. She currently teaches at institutions including IED (Rome and Milan), IUAV Venice, and Unicollege SSML. Bonafoni holds a Master’s degree in Fashion Marketing & Communication from Central Saint Martin's College and a degree in Fashion Economics from La Sapienza University. Her industry background includes roles as PR Manager at Malloni and Trend Researcher for Wella and MITU'. She has led inclusion-focused initiatives through Radio Incontro Donna and has founded the consultancy 360+OneQuarter. He is currently the Program Coordinator of the Master in fashion Design and Management.

Silvia Melandri Lawyer

Silvia Melandri is a legal consultant & Senior Lawyer expert and lecturer with over 25 years of professional experience in civil, commercial, and international law. She currently teaches International Business Law and related subjects. A graduate of LUISS Guido Carli University (Law, 1999), she earned her degree summa cum laude with a thesis in industrial law. Ms. Melandri has taught at the University of Tuscia as “Cultore della materia” and delivered specialized legal training for institutions including Banca Esperia and Ospedale Belcolle.​ Admitted to the legal profession in 2003, she has served as legal consultant and litigator for leading Italian firms and international clients such as Lloyd’s of London, Ralph Lauren, and SNAM Rete Gas, with expertise spanning insolvency, labor law, and international contracts. She is currently a consultant at Studio Traverso e Associati and Officinalex. Her publications address topics in liability insurance, unfair competition, and legal education. Ms. Melandri holds multiple certifications in European law, cybersecurity, and gender equality, and continues to advise public and private entities across diverse sectors (EASY FIND at the Court of Cassation, 2000 - Community Law, Order of Lawyers of Rome, 2000).

RAINONE
Valentina Rainone CFO - The CFO Centre

Valentina Rainone is a senior executive and certified auditor with over 20 years of experience in financial leadership roles across the luxury fashion, retail, and sports sectors. She currently serves as CFO at The CFO Centre Italy and Managing Partner at MAGICA Elite Business Partners, while also holding a professorship at Luiss Business School. Rainone holds a Master’s Degree in Economics from LUISS Guido Carli University and an Executive MBA from Politecnico di Milano. Her extensive industry experience includes senior finance leadership positions at renowned companies such as Fendi (LVMH), Marni (OTB Group), Wolford, and Nike. Her global expertise is complemented by advisory roles at PwC and board memberships, with a focus on sustainability, digital transformation, and financial governance in complex international environments.

VERONICA BOSCHI
Veronica Boschi Wholesale Area Manager Central and East Europe at Salvatore Ferragamo spa

Veronica Boschi is a retail management professional with over 15 years of experience in the luxury fashion sector. She currently serves as Retail Manager at Doppelgänger Roma and as a professor at the Rome Business School. Boschi holds a degree in Foreign Languages and Literatures from the University of Siena and completed additional studies in English and American Literature and Culture at the University of Kent. Her industry experience includes senior roles such as Wholesale Area Manager for Salvatore Ferragamo, overseeing markets in Central and Eastern Europe, and Retail Coordinator for Max Mara Fashion Group’s Pennyblack brand. Her expertise spans retail operations, sales management, staff training, and visual merchandising. Boschi’s professional background is complemented by a deep understanding of international markets and cross-cultural communication. She contributes to academic initiatives focused on retail strategy and customer relationship management within global luxury contexts.

Corporate Advisory Board

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs. 

Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school. 

103 Members
19 CEO and General Management
30 Marketing, Sales and Communication

Career and Entrepreneurship Services

Throughout your International Master in Fashion Managementyou will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas: 

The master is particularly suitable for those who want to pursue a career in the following roles:

  • Merchandising Manager​
  • Luxury Brand Manager​
  • Luxury Retail Buyer​
  • Store Manager​
  • Visual Merchandiser​
  • Product Manager
  • Market Research Analyst​
  • Luxury Fashion Consultant​
  • Marketing Manager​
  • Creative Director​
  • Area Sales Supervisor​
  • Designer or Stylist

The salary of our students after the completion of our International Master in Fashion Management increased by an average of 36%

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

1
Evaluation of credentials
2
Application Confirmation
3
Selection Interview
4
Admission
Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the International Master in Fashion Management. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

International Master in Fashion Management: Financial Aid and Tuition

Fee

Payment of the participation fee of € 9,400 can be made in the following ways:

  • Installments from moments of enrollment (earlier enrollment for more installments)
  • Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  • Early Bird Enrollment Scholarship.
  • Lifelong Learning Scholarship.
  • Executive Women Scholarship.
  • Academic Excellence Scholarship.
  • Entrepreneurial Grant.
  • Better Managers for a Better World Scholarship.
  • Student Loan Assistance Grant.

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible. 

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Student Testimonials

master in fashion management student profile
Eleni A.​ - Netherlands Max Mara – Store Manager​
I will say go studying in Rome Business school, because you will learn how to be self-confidence, you will learn how to analyses things, finally it opens your mind on everything.​ RBS helps you to be aware that fashion environment is continually changing, and we have to be curios. ​
fashion management master student profile
Eleni P. - Greece WHITINNE - Founder​
I am very happy to say that my overall experience was very positive. I was able to grow both my industry knowledge and my own project for sustainable fashion. I connected with people from all over the world and got much closer with my partners in crime, my team for the start-up project! I was introduced to new roles and new ways of collaboration, I gained more confidence over my skills and it’s all still ongoing!
luxury fashion management master student profile
Ilaria R. -Italy Acquazzurra – Buyer Specialist​
To those who are thinking of studying at RBS I would say that they will find an environment full of energy and positivity, always ready to help you and enrich your cultural background. Not only that, but there is also an international atmosphere thanks to the many students who come from all over the world and who are ready to share their experiences.

FAQs Section

The fashion marketing manager is responsible for developing and implementing marketing strategies to promote fashion products and brands, with the goal of increasing their perceived value and boosting sales. This role includes analyzing market trends, managing advertising campaigns, working with creative teams on branding and communication, and optimizing the brand’s digital presence through social media and e-commerce.

Studying the International Master in Fashion Management in Rome offers a unique experience for those who aspire to a global career in fashion. Rome, the heart of “Made in Italy,” is home to iconic brands such as Gucci, Fendi and Bulgari, and hosts fashion events of international significance. During the program, taught in English, you will have the opportunity to visit prestigious companies, participate in international bootcamps such as the one in Paris in collaboration with Sup de Luxe, and immerse yourself in the rich tradition of Italian fashion, enriching your education with unique practical and cultural experiences.

Starting a career in the fashion industry requires specific skills and preparation, given its competitive nature and ever-changing trends. With the International Master’s in Fashion Management, you will gain the knowledge you need to stand out, thanks to an English-language program that includes hands-on projects with leading companies such as Fendi and Valentino. Rome Business School’s Career Service will support you with one-on-one coaching sessions, company shadowing, and connections with prestigious companies such as Versace and Max Mara, where more than 70 percent of our students find jobs within six months of completing the master’s degree, with an average salary increase of 34 percent.

Luxury fashion brand management is about building and promoting a luxury brand identity, creating unique and memorable experiences for customers through personalized service and excellence. This includes areas such as fashion, jewelry, watches, and accessories, but also luxury experiences such as spas, wines, food, and exclusive travel.

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