Master in Fashion Management

Overview

Recognized by Eduniversal

Top 50 – Global Ranking
Ranked N 40 in Fashion Management, Worldwide

The Fashion world has always attracted countless people willing to start a career in it. Along enthusiasm, anyway, this industry also requires creativity, ambition, and strong managerial skills; Rome Business School’s Master in Fashion Management is designed to provide the students with skills, perspective and the didactic experience they need to address their professional path in this business, helping young resources to become professional figures able to move with confidence and competence in the fashion industry.

Why studying in Rome

1. The ultimate education experience in the eternal city

The cradle of civilization and homeland of an invaluable cultural and artistic heritage, Rome is the ultimate location to live a higher education experience; take advantage of the many beautiful places and enriching initiatives offered by the roman landscape and learn in one of the most proficuous centers of made in Italy production.

2. An always growing business ecosystem

With more than 650.000 companies registered in the region and more than 1.000 new startups in the city territory, a growing rate of entreprises of 1,81% in just last year, the italian capital is the second city for number of new business on a national level.

3. There’s no business you can’t find

From fashion to food & beverage, from arts to tourism, Rome is the birthplace of multiple renowned enterprises and activities of made in Italy products and services, all of them operating in the business sectors tackled in the school’s programmes: an aspect that allows the students to experience first hand the reality they’re aiming to access to.

4. Study in Rome, experience everywhere

Through the company visits and study tours organized by Rome Business School, you’ll have the chance to get in contact with worldwide-known institutions and renowned companies, become familiar with different professional environments and expand your network. Our school also offers the opportunity to take part in internships, in Italy and abroad, at prestigious and successful companies.

Structure

⇒ 6 months of lectures

⇒ 6 months dedicated to international internships and project work

⇒ Visits at international companies and organizations

⇒ Integrative cultural programme

⇒ Seminars and events

Benefits

• International internships at leading companies and organizations
• Tutoring: assistance of a tutor for both On Campus and Online courses
• Learning materials: extensive documentation useful for the student’s training (books, slides, notes, study cases and more)
• Registration to the Rome Business School Alumni Association: the international network through which students of the Rome Business School can share ideas, experiences, and projects, which also gives access to price reductions for further training courses.
• Opportunity for participation in EAE Business School Barcelona Bootcamp.

Contents

Programme del Master in Fashion Management

The Fashion Market

• The fashion industry and its evolution in various cultural and geographical contexts;
• The fashion system: types of businesses (from haute couture to fast fashion)
• Elements of consumer sociology
• Elements of fashion history

Managerial Competencies

• Business strategy and company organization
• Economics and company management
• Marketing management
• Digital marketing
• Accounting and management control
• Project Management
• Business Planning
• Human resource management

Fashion Products

• Menswear, womenswear, childrenswear
• Accessories
• Jewelry
• Home
• Beauty and personal care

Fashion TouchPoints and Communication Strategies

• Targeting, experiential branding, and holistic marketing in fashion
• Luxury Fashion: direct marketing, heritage marketing, ambient marketing, and packaging
• Naming, branding, and guidelines for their use
• Visual Branding and Creative Direction: expressing exclusivity
• Public relations, the press office, and institutional communication for fashion
• Analysis and design of web-based supports, and elements of SEO
• Social networking in the fashion sector
• Brand monitoring for fashion
• Retail branding: point of sale furnishing and layout
• Shows and events

Technological innovation in Fashion

• Point of sale and interfaces
• Materials
• Online presence and mobile app functionality
• E-commerce and new forms of distribution

Fashion in the Made in Italy domain

• Case histories, company visits and testimonials

Faculty

The courses for Rome Business School’s Master in Fashion Management are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from Fashion Recruitment to Marketing in this sector.  The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.

Some of our teachers

Isgrid Van Geuns

Recruiter and Head Hunter for a wide variety of national and international fashion brands, s, specializing in a high-fashion and luxury segment of the market; founder of ISRID, a company dealing in Fashion Recruitment

Silvia Casaluci

Graduated in Political Science at Catholic University in Milan; HR Advisor and Head Hunter Hunter focused in Luxury, Fashion & Design; has worked as NHR Director for Swiss publicly-listed Lindt & Sprüngli Group, and as HR Director for Whirlpool Europe and Prada.

Claudia Mayer

Graduated in Business Administration at the University of Innsbruck; she is a specialized coach, speaker and trainer for creative companies; has worked for Zumtobel Group in Europe and Asia and for the architectural firm UNGroup in Amsterdam.

Master’s Supervisor

Giuliana Baldo Chiaron

Graduated in Foreign Languages and Literature in Padua (Italy) ; International Business, General Management e Marketing at Royal Holloway University of London (UK); Digital Marketing and Business Development Manager in the Prepaid Services & E-Commerce Department of Clouditalia Telecomunicazioni; International Relations and Communications Manager at C3 Europe e Alphatelecom in London (UK) from 2008 to 2010.

Career Services

Rome Business School supports its students even beyond the academic environment, providing them with guidance and assistance in developing a strong professional profile which reflects the most sought competencies in the current job market. In particular, the school offers the following services to the enrolled students:

• Support in the management of job interviews
• Free review and inclusion of the student’s CV in the Rome Business School’s database, and its distribution to businesses, organizations and head hunters belonging to the school’s international network;
• Networking meetings with international managers, professionals and business owners
• A personalized search and flagging service for the best job opportunities in Italy and abroad

EAE Business School Barcelona Bootcamp

Rome Business School’s Master in Fashion Management offers you the opportunity to take part in the exclusive EAE Business School Barcelona Bootcamp, an intensive programme of the duration of 1 week in the wonderful Spanish city of Barcelona, in cooperation with the prestigious EAE Business School. Get the chance to learn all of the secrets of entrepreneurship, techniques of Design Thinking and the Lean StartUp methodology!

Placement rate

At the end of the Master, 96% of the students obtained an internship in internationally renowned companies, such as:

 

Admission process and graduation

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation.

Once it’s sent, the application will be evaluated by Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

 

Students who successfully complete the programme will receive a double certification: Rome Business School’s diploma and an official certification by Universidad Internacional de Valencia (VIU), which provides 60 internationally recognized credits (60 ECTS).

 

Scholarships and Tuition

Scholarships

According to the individual profile, experience, and proved motivation, the candidate can be awarded a scholarship covering part of the overall tuition fee (up to 20%). The eligibility for a possible scholarship will be decided by Rome Business School’s academic committee during the evaluation of the candidate’s application.

Scholarships are available for all of the didactic formulas.

Tuition fee

The tuition fee of 6.500 Euros can be paid:

• in installments
• in a single solution (this option grants the student a 10% discount on the overall amount of the tuition fee)