During the first module of the International Master in Fashion Management, students will learn how to:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
- Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
- Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
- Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
- Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
- Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
- Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
- Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
During the second module of the International Master in Fashion Management, students will learn how to:
1) The Fashion and the Luxury market, sociology and people:
- Fashion & Luxury uniquenesses in Customer’s mind
- The Fashion Industry, its Cultural Revolution and Fashion Sociology
- Fashion industry and the Success Factors of ‘Made in Italy’
- People, Roles, Functions, Managerial Competences linked to Fashion
2) The role of Design, Style, Production, Merchandising & Buying in the success of a Brand and of a Collection:
- Trends in Style, the importance of Quality and Craftmanship
- The Importance of Materials and Fabrics
- The role of Product Merchandising in the definition of a collection, Buying and its new evolutions in AI
3) How to build a Top Brand: the Branding and Positioning mantra and the Marketing behind it:
- From the Idea to Product: Creativity Direction, Visual & Experiential Fashion Branding – learn from Italian Fashion Brands Founders and Stat Ups
- In Store Communication, Visual Merchandising & Buying
- The Management of Fashion Shows, Media, Fashion Celebrities & PR in the Fashion World
- Fashion Styling
- Collaborations’ role in building hype
- Success stories on Brand Building (Tod’s, Bulgari)
- Experiential Marketing: The case of GUCCI, Valentino, Versace
4) The crucial role of the Store in Fashion in generating Desirability, Purchase and Loyalty:
- Store design, Concepts, Aesthetics, Functionality
- Retail challenge: Locations, Geography, Visibility, traffic catching
- The key role of Sales Ambassadors in Store
During the third module of the International Master in Fashion Management, students will learn how to:
5) New Tech for Fashion, Innovation & Fashion Law
- Fashion Tech & Innovation
- Fashion Design & Clothing Technology
- Fashion in the Metaverse and Fashion Gaming
- Fashion Law: IP/Trademark Issues, Copying and Counterfeiting
6) Sustainable Fashion & Ethics
- Sustainable Fashion Production & Fashion Supply Chains
- Business Ethics, CSR and Conscious Fashion Campaigns (Case studies analysis)
- The Global Fashion Industry: Recent Challenges and Fashion Forecasting
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
- Elective courses are organized in 5 main areas of interest:
- Innovation & Growth
- Tech & Digitalization
- Industry Business Excellence
- International Business
- Global Electives with RBS School partners
Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by Valentino managers.
They will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by Valentino managers with whom you will create strategy to guide customer’s throught the customer’s journey of Valentino products.
The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:
- The Future of Work
- AI, Blockchain, and Technology
- The World in 2030 – Future Scenarios (UN, IMF, ECB)
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.
You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.
Previous years’ experiences
The Practical Challenge:
As a Fashion Marketing Manager of the Serendipity Company of Chiara Ferragni, organize a big fashion event for the launch of a new fashion line of rings in your country of origin
The Practical Challenge:
Create a loyalty offering for the Gen-Z audience, potentially benefiting from recent branding refresh effect.