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International Master in Fashion Management

Rome Business School’s International Master in Fashion Management aims to build managerial key competencies to manage and run fashion companies, fashion shows & fashion products, build and communicate impactful fashion brands and stand out as an innovative and responsible leader in the global fashion Industry.

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Formula International
Method On campus (Rome)
Language English
Start Date April 2024
Enrollment 79%
Available seats 11
Scholarship valid until December 15th
30% UP TO

International Master in Fashion Management Overview

The Master in Fashion Management, online or on-campus, develops managers & professionals who will embark on a new role in the fashion sector; starting by understanding the pattern of success of the ‘’Made in Italy’’ brand with a focus on fashion, to one aimed at the world of fashion management, luxury management, fashion branding & communication strategies, fashion event management, sales techniques for sales in the fashion industry, digital fashion transformation, and event and integrate arts, culture, and luxury through a variety of activities and events held and conducted at the school.

Learning Outcomes

  1. Identify and develop effective managerial strategies for fashion businesses.
  2. Learn and understand the specific characteristics and differences between the various types of production in fashion and luxury.​
  3. Analyze and perfect offline, online, and performance-integrated fashion system strategies, pertaining to marketing, branding and communication.​

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.

Why choose our International Master in Fashion Management?

Business in Action

You'll work on a team-based Capstone project addressing real challenges in the fashion industry or within your current company. You'll have access to the VOGUE BUSINESS database for valuable insights into the fashion, beauty, and luxury sectors. Engage in a Business Practice lab with a leading fashion industry partner like Valentino, where you'll meet managers, participate in hands-on activities, and collaborate on specific tasks.

Career Impact

+36% Salary Increase, after 1 year of completing the Master in Fashion Management. They work in prestigious companies in the Fashion Industry such as: Versace, Max Mara, La Rinascente, Yves Saint-Laurent.

International Bootcamp

Practice global leadership and differentiate your CV ​by gaining international experience while learning business. Be a global student: broaden your professional horizons and begin expanding your business network with a one-week intensive formula that explores key sectors in some of the world's most cosmopolitan business hubs. Deep dive into the Luxury Creativity, Fashion and Business Bootcamp in Barcelona or Paris, or choose among the bootcamps in Rome, Tuscany, London, Nigeria, Qatar, China or Silicon Valley (US).

Experience the “Made in Italy” fashion and luxury excellence

Networking through company visits and meetings with top fashion companies. Previous intakes students had the chance to learn from and meet big brands managers of Fendi, Valentino, Versace, D&G, Bulgari. ​ Get to know the top fashion shows in Italy like: Milano Fashion Week, Alta Roma Fashion Week, Pitti Uomo attend them, work in the backstage when possible, network and learn from the country where fashion is a culture!

Eduniversal Ranking 2022

Ranked N. 27 in Fashion Management, Worldwide by Eduniversal Ranking, 2022

Among our partners

Fendi_Logo Bulgari_Logo-1

International Master in Fashion Management:

The Master will provide fundamental management knowledge, followed by acquiring skills in Fashion Industry Management, specifically mastering fashion branding and communication, luxury management, fashion sales management, public relations and fashion events management, customer care, making an impact in the world, and achieving career milestones. Therefore, this master assists fashion leaders in leveraging digital technologies to understand fashion markets and customers.

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Develop Managerial Competences to lead fashion and luxury products, brands and companies

During the first module of the International Master in Fashion Management, students will learn how to:

  • Managerial Economics
    This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
  • Entrepreneurship and Business Planning
    With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
  • Business Strategy
    Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
  • Accounting & Budgeting
    This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
  • Project & Operations Management
    With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
  • Marketing: Traditional and Digital
    Students will learn the application of marketing principles in organizational decision making.
  • Human Resource Management
    This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
  • Data Analytics ​for Managers
    This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
Do impactful marketing, branding, digital communication & sales of fashion & luxury offering & manage fashion events

During the second module of the International Master in Fashion Management, students will learn how to:

1) The Fashion and the Luxury market, sociology and people​:

  • Fashion & Luxury uniquenesses in Customer’s mind​
  • The Fashion Industry, its Cultural Revolution and Fashion Sociology​
  • Fashion industry and the Success Factors of ‘Made in Italy’​
  • People, Roles, Functions, Managerial Competences linked to Fashion​

2) The role of Design, Style, Production, Merchandising & Buying in the success of a Brand and of a Collection​:

  • Trends in Style, the importance of Quality and Craftmanship ​
  • The Importance of Materials and Fabrics​
  • The role of Product Merchandising in the definition of a collection, Buying and its new evolutions in AI​

3) How to build a Top Brand: the Branding and Positioning mantra and the Marketing behind it​:

  • From the Idea to Product: Creativity Direction, Visual & Experiential Fashion Branding – learn from Italian Fashion Brands Founders and Stat Ups​
  • In Store Communication, Visual Merchandising & Buying​
  • The Management of Fashion Shows, Media, Fashion Celebrities & PR in the Fashion World​
  • Fashion Styling​
  • Collaborations’ role in building hype​
  • Success stories on Brand Building (Tod’s, Bulgari)​
  • Experiential Marketing: The case of GUCCI, Valentino, Versace​

4) The crucial role of the Store in Fashion in generating Desirability, Purchase and Loyalty​:

  • Store design, Concepts, Aesthetics, Functionality​
  • Retail challenge: Locations, Geography, Visibility, traffic catching​
  • The key role of Sales Ambassadors in Store
Embrace new tech for fashion, innovation and sustainable fashion business

During the third module of the International Master in Fashion Management, students will learn how to:

5) New Tech for Fashion, Innovation & Fashion Law​

  • Fashion Tech & Innovation ​
  • Fashion Design & Clothing Technology ​
  • Fashion in the Metaverse and Fashion Gaming ​
  • Fashion Law: IP/Trademark Issues, Copying and Counterfeiting ​

​6) Sustainable Fashion & Ethics​

  • Sustainable Fashion Production & Fashion Supply Chains ​
  • Business Ethics, CSR and Conscious Fashion Campaigns (Case studies analysis)
  • The Global Fashion Industry: Recent Challenges and Fashion Forecasting
Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

  • Electives assist students in carving out a niche for themselves and becoming more competitive.
  • Electives expose students to courses they might not have encountered otherwise.
  • Electives provide a one-of-a-kind curriculum that fosters life and career skills. ​
  • Elective courses are organized in 5 main areas of interest:
  1. ​Innovation & Growth
  2. Tech & Digitalization
  3. Industry Business Excellence
  4. International Business
  5. Global Electives with RBS School partners
Practice Lab | In partnership with Valentino

Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by Valentino managers.

They will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by Valentino managers with whom you will create strategy to guide customer’s throught the customer’s journey of Valentino products.

Business in Action - Hands-on Lab

The Global Trends lab consists of 2 virtual sessions:

Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends: ​

  1. The Future of Work
  2. AI, Blockchain, and Technology
  3. The World in 2030 – Future Scenarios (UN, IMF, ECB)

Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.

An educational experience

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.

You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.

Previous years’ experiences 

The Practical Challenge:

As a Fashion Marketing Manager of the Serendipity Company of Chiara Ferragni, organize a big fashion event for the launch of a new fashion line of rings in your country of origin

Chiara-Ferragni logo

The Practical Challenge:

Create a loyalty offering for the Gen-Z audience, potentially benefiting from recent branding refresh effect.

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Rome Business School International Bootcamps experiences

Throughout the week, you will have an intensive and fully immersive business experience, experiencing problems, interacting with managers, students, and lecturers, and developing your own project, which will be presented at the end of the Bootcamp Experience. 

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.

RBS_LOGHI

The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Participating in a Bootcamp in London is an extraordinary experience that combines intensive and immersive learning in a urban environment rich in opportunities. The city itself is a melting pot of cultures and innovation, offering a vast network of professionals and leading companies. A Bootcamp in London allows you to gain cutting-edge skills in a cosmopolitan and stimulating atmosphere, preparing you for global work challenges and creating valuable connections for your professional future.

A Bootcamp in China is an extraordinary adventure that immerses you in a country rich in history, culture, and innovation. This intensive journey allows you to acquire top-notch skills, discover new professional perspectives, and create global connections in a setting where the ancient and the modern blend in a unique harmony. Participating in a Bootcamp in China is an extraordinary opportunity for personal and professional growth that will open up new horizons for you.

Your Mentors

Rome Business School’s Global Master in Fashion and Luxury Management are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker.  The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

Umberto Macchi ​

Program Director

Ex CEO of TOD'S Group​ with 30+ years in the Fashion & Luxury sector. Education:​ Degree in Marketing and Business Development - Università La Sapienza, Rome​

Umberto Macchi has 30+ years of experience, the last 20 in the Fashion & Luxury sector, developed within Bulgari, part of the LVMH Group and the Tod’s Group, the latter as Group CEO. His first 10 years have been in Marketing of FMCG with Johnson & Johnson. In his 30 years of career, he developed direct experience of very diverse areas: Marketing and Communication, Country Management, Product creation, Supply Chain, Brand Strategy, Retail, and a deep knowledge of the International Markets, having intensively travelled all around the world for the last 20 years. Past experiences include roles like: Global Managing Director Sales and Retail of Bulgari Worldwide, Global Managing Director Bulgari Watches Worldwide, Managing Director Bulgari Fragrances Italy.

He has been Chairman and BOD Member of listed Companies with Tod’s and Bulgari/LVMH. With Tod’s, as Global CEO, he has directed a global Multinational listed Group made of 5,000 people and over 400 Monobrand Retail boutiques, working on the return to growth of the Group through Product development, Digitalization, Retail upgrade and Supply Chain enhancement. He has been responsible for the business and P&L of virtually all Countries where Luxury and Fashion are present, from China to Rest of Asia to Americas, Europe and Middle East. He strongly believes in People, Integrity and Inclusivity – values that always drove his professional decisions and his approach to business.

Bonafoni_professor
Michela Bonafoni Fashion Trend Researcher and Lecturer

Michela Bonafoni was born in Rome in 1979. Always passionate about the world of fashion understood as a cultural macrosystem and collective expression and the daughter of traders in the clothing and footwear industry for 100 years, after a diploma in Liceo Classico, she decided to continue her studies specializing in fashion communication and marketing, earning a degree at La Sapienza in Rome. The step abroad seemed to be obligatory, and led Michela to specialize at Central St. Martin College in London precisely in communication and fashion marketing. It is 2010 the year in which, after numerous experiences at some companies and communication agencies, she moves to Milan where, in 2012, she opens the communication strategies agency 360+OneQuarter, specializing in the promotion of young designers and special projects.

sisti
Fabio Sisti ​ Visual Merchandiser

15 years of experience as visual merchandiser. He has worked for 7 years in visual merchandising (indoor/window), 3 years area visual (Asia/America/South Africa/East and North Europe). 2 years of creative window design.  Soundtracks for movie. Advertising and TV series. Among the companies he worked for: H&M and 7camicie.

Mazzeo_professor
Roberto Mazzeo IP & New Technologies Business Lawyer

Adjunct Professor at the Rome Film Academy (Copyright & IP Law). Provide comprehensive daily legal assistance to a multinational pharmaceutical company. Passionate about start-ups, blockchain and new technologies. His specializations include: fashion law, e-commerce contracts, consumer protection, terms and conditions, media agreements and entertainment: production, publishing, management, sponsorship, social media, Among the companies he worked for: DONG & Partners Law Firm, Eli Lilly and Company, Presidency of the Council of Ministers

Cristiana Cucco
Cristiana Cucco Global Marketing Senior Director | Bulgari | LVMH

Cristiana has over 25 years of experience in the Marketing industry. She began her career as a Junior Product Manager at Sara Lee. She later worked as a Product Manager for TIM (Telecom Italia Mobile). Meanwhile, she entered the world of teaching and currently holds the position of Luxury Marketing Professor at Luiss Guido Carli University. She then joined the Bulgari team, starting as a Product Manager and progressing to roles such as Senior Manager of Marketing in Italy, Worldwide ATL Senior Manager, Global Media and Advertising Director, Strategic Marketing, Media & Measurement Director, and finally, Global Marketing Operations Senior Director, a role she currently holds.

DERRICK JONES
Derrick Jones Founder Derrick Jones Studio

Visual Merchandising & Design Consultant and Founder of Derrick Jones Studio. With a Diploma in Music Performance from the New World School of the Arts and an Associate of Arts (AA) in Business Administration and Management from Miami Dade College, Derrick has 25 years of experience in the sector of Visual Merchandising, working for companies such as: Macy's East, Burberry (as Visual Merchandising Manager Wholesale for Europe, Middle East, India & Africa), Bellavita Cucina e Bodega, KK Space Limited. He also worked as Design Consultant for GISELDA, Restaurant La Belle Evoque, Lo Spazio dell'arte e Sartoria, Mercato Monti and KOSE Arredamento Casa

FLAVIA MUZI FALCONI
Flavia Muzi Falconi Independent Business Owner

Flavia started her career as a Senior Account Executive at Saatchi & Saatchi Italy. Then she entered the team of Bulgari, where she worked for 10 years first as Marketing Communication Specialist, then as External Relations Manager. Subsequently, she started working as a Lecturer in various institutes: she was Professor of Luxury Marketing Management at IED, then Professor of Luxury Management at Swiss School of Management and finally Professor of "Made in italy, a culture of excellence" at Istituto Lorenzo de' Medici. For 17 years she has also been Independent Consultant in Strategic Marketing, Communication & Event Management for Luxury Companies and Independent Business Owner at Mycupoftea SRL.

FRANCESCA BRACCI
Francesca Bracci Staff Trainer for Luxury Hospitality Hotels

Francesca is Staff Trainer for Luxury Hospitality Hotels (JW Marriott Luxury Collection, NH Group, Hilton Resorts, etc.) and Professor and Guest Lecturer at various international institutions, teaching on Sustainability and Fashion Industry, Luxury Brand Experience, Fashion and Luxury Industry Marketing. She has over 15 years of experience in VIP Relation Management, Public Relations and Luxury Event Organization. She was Fashion & Luxury Consultant and Personal Assistant to members of Royal families from Middle East. She worked in Private Events Organization in collaboration with the main Italian Luxury Jewelry and Fashion Brands for VIP clients and she also worked in the Marketing and Strategic Planning Department for Petroleum Multinational Company as Sales and Market Analyst.

GIORGIA FEROLDI
Giorgia Feroldi Fashion News Editor at Condé Nast Italia

She is a highly experienced creative writer in the world of fashion and design. As a consultant for numerous magazines such as VOGUE ITALIA, THE GREATEST, SCHÖN! MAGAZINE, and LAMPOON, she writes about fashion from a critical and analytical perspective. She is also a professor of FASHION SHOW ANALYSIS and ONLINE STRATEGIES at IED Milano.

VERONICA BOSCHI
VERONICA BOSCHI Wholesale Area Manager Central and East Europe at Salvatore Ferragamo spa

Wholesale Area Manager for Central and East Europe at Salvatore Ferragamo SpA and Commercial Director at Alex de Pase. Veronica has 15 years of experience in the fashion industry, working first in RED Valentino Commercial Office for the FW09 season. She was then Sales and Showroom Assistant at Frankie Morello. Later, she became Showroom Coordinator at Canali SpA She subsequently held the role of Pennyblack Retail Coordinator at Max Mara Fashion Group.

Corporate Advisory Board

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs. 

Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school. 

103 Members
19 CEO and General Management
30 Marketing, Sales and Communication

Career and Entrepreneurship Services

Throughout your International Master in Fashion Management, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas: 

Occupational Pathways

The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

Entrepreneurial Pathways

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

The master is particularly suitable for those who want to pursue a career in the following roles:

  • Event Manager​
  • Luxury Brand Manager​
  • Buyer​
  • Store Manager​
  • Visual Merchandiser​
  • Social Media Manager
  • Communication Manager​
  • E-Commerce Specialist​
  • Business Controller ​
  • PR​
  • Area Sales Supervisor Estero​
  • E-Tailers Supervisor

The salary of our students after the completion of our International Master in Fashion Management increased by an average of 36%

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

1
Evaluation of credentials
2
Application Confirmation
3
Selection Interview
4
Admission
Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the International Master in Fashion Management. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

International Master in Fashion Management: Financial Aid and Tuition

Fee

Payment of the participation fee of

€ 7,900 – April 2024

€ 8,900 – October 2024

can be made in the following ways:

  • Installments from moments of enrollment (earlier enrollment for more installments)
  • Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  • Early Bird Enrollment Scholarship.
  • Lifelong Learning Scholarship.
  • Academic Excellence Scholarship.
  • Academic Excellence Scholarship.
  • Entrepreneurial Grant.
  • Better Managers for a Better World Scholarship.
  • Student Loan Assistance Grant.

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible. 

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  • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via degli Scialoja 18, 00196 Roma, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Rome Business School, At.: Data Protection Manager, Via Giuseppe Montanelli 5, 00195, Rome.

Student Testimonials

Eleni A.​ - Netherlands Max Mara – Store Manager​
I will say go studying in Rome Business school, because you will learn how to be self-confidence, you will learn how to analyses things, finally it opens your mind on everything.​ RBS helps you to be aware that fashion environment is continually changing, and we have to be curios. ​
Eleni P. - Greece WHITINNE - Founder​
I am very happy to say that my overall experience was very positive. I was able to grow both my industry knowledge and my own project for sustainable fashion. I connected with people from all over the world and got much closer with my partners in crime, my team for the start-up project! I was introduced to new roles and new ways of collaboration, I gained more confidence over my skills and it’s all still ongoing!
Ilaria R. -Italy Acquazzurra – Buyer Specialist​
To those who are thinking of studying at RBS I would say that they will find an environment full of energy and positivity, always ready to help you and enrich your cultural background. Not only that, but there is also an international atmosphere thanks to the many students who come from all over the world and who are ready to share their experiences.

FAQs Section

A fashion marketing manager is in charge of managing and developing marketing strategies for fashion products and demonstrating their value to increase sales.

According to the latest figures for 2022, the salary of a Fashion Manager in Italy is 45,000€ per year for entry-level figures. More experienced workers earn up to 60,000€ per year.

If you are passionate about fashion and design, you cannot fail to study these subjects in Rome. Firstly because Rome has been home to the most famous fashion and design brands for centuries. Then because there are so many beautiful exhibitions that you absolutely cannot miss.

The fashion industry is competitive to enter. You always have to keep up with rapidly changing trends and a very demanding public.

The Rome Business School has agreements with several companies in the world of luxury and design and thanks to the support of the Career Service you will have a better chance of finding a job in this sector.

Of course, the bootcamp in Paris is included in the registration fee. You will have the opportunity to visit this city of art together with your colleagues, visit numerous luxury companies and participate in various practical projects to put your knowledge into practice.

Luxury brand management is about creating unique and unforgettable experiences and providing exceptional personal service. Luxury is not limited to cars and hotels, but also includes spas, cruises, wine, food and even palaces.

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