During the first module of the International Master in Fashion Management, students will learn how to:
- Inspire and lead high-performing international teams within companies in the fashion industry;
- Develop a business plan for companies in the fashion & luxury industry;
- Understand and utilise project management techniques within the context of fashion and luxury;
- Understand the importance of financial management, and management control principles in fashion;
- Understand the Fashion Customers and the Consumer Behaviour;
During the second module of the International Master in Fashion Management, students will learn how to:
1) Fashion Market, Italian Culture and the Key To Success of ‘’Made in Italy’’
- The Fashion Industry, Its Cultural Revolution & Fashion Sociology
- ‘Fashion History & The Success Pattern of ’Made in Italy’’
2) The Management of Fashion Products, Fashion Labels, & Sales in Fashion
- Fashion Products, Distribution, Fashion Labels & The Importance of Materials and Fabrics
- Latest Sales Techniques in the Fashion Industry & e-Commerce
3) Fashion Brand Identity, Communication & Fashion Events Management
- From the Idea to Product: Creativity Direction, Visual & Experiential Fashion Branding – learn from Italian Fashion Brands Founders and Stat Ups
- In Store Communication, Visual Merchandising & Buying
- The Management of Fashion Shows, Media, Fashion Celebrities & PR in the Fashion World
- Fashion Styling
- Experiential Marketing: The case of GUCCI, Valentino, Versace
4) Luxury Management
- Luxury Market, Channel & Key Players
- Luxury Management & Consumer Behavior in Luxury Industries
During the third module of the International Master in Fashion Management , students will learn how to:
5) New Tech for Fashion, Innovation & Fashion Law
- Fashion Tech & Innovation
- Fashion Design & Clothing Technology
- Fashion in the Metaverse and Fashion Gaming
- Fashion Law: IP/Trademark Issues, Copying and Counterfeiting
6) Sustainable Fashion & Ethics
- Sustainable Fashion Production & Fashion Supply Chains
- Ethics and Conscious Fashion Campaigns (Case studies analysis)
- The Global Fashion Industry: Recent Challenges and Fashion Forecasting
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
- Electives are divided in 4 main area of interest: Innovation and Growt, Tech and Digitalization, Industry- Focused, International Business
Students immerse into 10 hours of practice lab, where theoretical concepts will be put in practice and learning will come through experience.
The lab is conducted by managers from the company: Fendi, that will give different specialist knowledge, exercises and will network and transfer their experience to the students.
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.
You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.
Previous years’ experiences
The Practical Challenge:
As a Fashion Marketing Manager of the Serendipity Company of Chiara Ferragni, organize a big fashion event for the launch of a new fashion line of rings in your country of origin
The Practical Challenge:
Create a loyalty offering for the Gen-Z audience, potentially benefiting from recent branding refresh effect.