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International Online Master in Digital Marketing and Business Transformation

The International Online Master in Digital Marketing and Business Transformation, offered On-line OR On campus, aims to prepare professionals and companies to understand and address the most relevant aspects of digital transformation and innovation in the field of business.

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Formula International
Method Online
Language English
Intake April 2023
Enrollment 85%
Available seats 16
Scholarship valid until June 16th
25% OFF

International Master in Digital Marketing and Business Transformation Overview

The Master in Digital Marketing and Business Transformation aims to train professionals with passion to learn how new emerging technologies can create innovative or modify existing businesses, corporate culture, customer experiences and relationships, to meet changing businesses and new market requirements. The students will also become digital leaders by becoming digitally fluent, developing new capabilities and competences. This master also allows its participants to understand digital platforms and channels, define an integrated omni-channel marketing strategy and manage and maximize digital performance through analytics.​

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.

Why choose our International Online Master in Digital Marketing and Business Transformation?

Career Impact

+47% Salary Increase, after 1 year of completing the Master in. Over 41K€ on average after the completion of the Master.

Think Big & Go Global

Think big and go global, choose among 4 continents and 7 International Bootcamps in Rome, Tuscany, Paris, Barcelona, Nigeria, Qatar and Silicon Valley (US), have an immersive and stimulating experience, focused on the topics of the business world.

Business in Action

  • 1. Create real AdWords and FB ads campaigns: manage a real budget on the top digital platforms in the Digital Marketing Practice Lab. Group M, one of the world top communication agencies will be showing you the way real professionals work.​
  • 2. Get prepared for the ultimate certifications Google Search Ads, Facebook, Bluprint , Hubspot to add value to your profile.​
  • 3. Create data-driven insights and KPIs using the latest tools and techniques in marketing analytics, such as Google Trends, Google Analytics, R.
  • 4. Capstone Project develop a full digital marketing and/or business transformation plan working with other students on a 'custom' project or on a real company’s project challenge as project proposed by RBS company partners. See the real return on your investment.

Program Content Highlights

  • Learn and practice Data Analytics as foundation of the digital transformation of an organization​.
  • Learn how to implement digital maturity model and do digital assessment of an organization.
  • Master social media marketing, web design, SEM, SEO, mobile, email, content and video marketing methods.
  • Create data-driven insights and KPIs using the latest tools and techniques in marketing analytics, such as Google Trends, Google Analytics, R and Tableau.
  • Develop an in-depth knowledge of user experience, consumer behavior, CRM and research.

Among our Partners:

Program: International Online Master in Digital Marketing and Business Transformation

The International Master in Digital Marketing and Business Transformation aims to train professionals with passion to learn how new emerging technologies can create innovative or modify existing businesses, corporate culture, customer experiences and relationships, to meet changing businesses and new market requirements. The students will also become digital leaders by becoming digitally fluent, developing new capabilities and competences.​

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Develop managerial digital skills & digital business vision

During the first module of the International Master Online in Digital Marketing and Business Transformation, students will learn notions of:

  • Managerial Economics
    This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
  • Entrepreneurship and Business Planning
    With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
  • Business Strategy
    Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
  • Accounting & Budgeting
    This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
  • Project & Operations Management
    With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
  • Human Resource Management
    This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Implement digital business strategies & master digital marketing

During the second module, students will learn:

1) Digital Transformation: Business models and systems in a digital Era​

  • The digital economy and the new business models ​
  • Digital Strategizing: how to transform your business in a digital one​
  • Challenges in introducing digital strategies ​
  • Identification of success factors for digital strategies​
  • Agile digital strategy management​
  • Data Analytics as foundation of the digital transformation​

2) Digital Organization, Automation & Technology​

  • Characteristics of the digital organization​
  • Digital maturity models, digital maturity assessment​
  • Capabilities of digitally transformed companies​
  • Digital transformation of the organization​
  • Digitalizing customer-experience and digital customer relationship management​
  • Let’s see some cases ​

3) Web Optimization, Digital Marketing, Communication and Tools​

  • Web and e-commerce Optimization (Google Analytics) ​
  • Lead generation: Google Adwords, Social Media Marketing and Programmatic Advertising (Preparation for Google Ads Certification)​
  • Search Engine Optimization (SEO) ​
  • Omnichannel Marketing: Email, Mobile, Proximity Marketing and Wearable Techniques ​
  • Let’s see some cases ​

4) Digital PR and Content Strategy ​

  • Influencer Marketing and Applied Creativity ​
  • Video and Visual Story Telling​
  • Content Creation, Branded Content and Communication Strategy ​
  • Content and Display Advertising ​
Manage emerging technologies and devop future driven and innovative mindset

During the third module, students will explore:

5) Digital Customer Management: Data, Insights and Analytics ​

  • Digital Customer Management and Behaviour ​
  • Market Research and Customer Insights​
  • Data-Driven Strategy ​
  • Cybersecurity ​
  • Let’s see some cases ​

6) Tech Future Vision ​

  • Future of Business: Smart Technology and Industry 4.0 ​
  • AI, Virtual Reality and IoT in Digital Marketing​
  • Why Blockchain in Marketing? ​
  • Sustainability and Digital Business Ethics ​
  • Legal Issues when Marketing Online: Advertising, Data Protection, Intellectual Property ​
  • e-reputation, Crises Management and Economic Intelligence
Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

  • Electives assist students in carving out a niche for themselves and becoming more competitive.
  • Electives expose students to courses they might not have encountered otherwise.
  • Electives provide a one-of-a-kind curriculum that fosters life and career skills. ​
  • Elective courses are organized in 4 main areas of interest
Practice Lab | In partnership with

Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by GroupM managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by GroupM managers with whom you will create strategy to guide customer’s throught the customer’s journey of GroupM products.

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a stragy to increase online sales or create a loyalty offering for different generation.

You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.

Rome Business School International Bootcamps experiences

Throughout the week, you will have an intensive and fully immersive business experience, experiencing problems, interacting with managers, students, and lecturers, and developing your own project, which will be presented at the end of the Bootcamp Experience. 

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.

RBS_LOGHI

The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 87 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

101 Members
19 CEO and General Management
30 Marketing, Sales and Communication

Faculty

Rome Business School’s Master in Digital Marketing and Business Transformation are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker.  The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

Program Director

Valeria Santoro

Valeria is a Country Manager for Stocard Italy. She is experienced Country Manager with a demonstrated history of working in the information technology and services industry. She has worked as a Retail Manager at Nokia, as well as a Senior AdWords Manager at Google and also as Digital Marketing Manager at Mercedes-Benz Italia.

Elected by: ​

Forbes Italia Wonder Woman 2021, Unstoppable Woman both in 2020 and 2021 according to Startup Italia.

​Education:​

  • Bachelor’s Degree in International Economics at La Sapienza Università of Rome​
  • Master in Marketing Management at La Sapienza Università of Rome

Cacciatore__professor-9
Emanuele Cacciatore Senior Director Industry Strategy & Transformation Oracle

Senior Director Industry Strategy & Transformation | Energy & Utilities Industry Lead | EMEA at Oracle. Emanuele is an experienced corporate executive, management consultant and strategic advisor with a strong track record in leading strategy development, transformation and organization design projects (60+) for listed corporations, state-owned companies and medium-large enterprises, across several industries and geographies. He currently works at Oracle where he supports digital transformation projects - with a strong focus on human capital management themes - across major accounts by leveraging knowledge of industry, business and IT specific challenges and latest technology trends (particularly cloud computing, big data, AI/ML). Emanuele specializes in IT/digital transformation and the impacts of technology on workforce, workplace and organizations.

Grasso_professor
Gerardo Grasso Senior Manager Marriott International

Manager - Digital Field Marketing, Destination Marketing, Projects and Advertising, at Marriott International, where she is responsible for the planning and execution of destination marketing projects for the Southern European region. She is responsible for planning, executing and monitoring digital advertising campaigns.

Sandor Williams
Sandor Willems Head of International Business Development at BIMcollab

A software provider, the company issue management and model validation software to help the international building industry optimize BIM workflows. BIMcollab® is a brand owned by KUBUS, a software company located in the Netherlands Europe. KUBUS offers BIM solutions for Design & Build in the Benelux only and is exclusive distributor for GRAPHISOFT. BIMcollab / KUBUS advocate openBIM and service close to 100.000 international customers in the construction industry from offices in Eindhoven, Amsterdam (Netherlands), Hasselt (Belgium) and Belgrade (Serbia).

membri del cab foto_CAB Andrea di Paola
Andrea Di Paola Vicepresidente Sales Marketing at Essity

Leading global hygiene and health company, where he’s been working from 10 years. Former Supply chain Manager at P&G.

Cacciatore__professor-9
Emanuele Cacciatore Head of Digital Offering & Go-to-Market | Digitech

Engineering Ingegneria Informatica S.p.A.

Megale_professor
Valentino Megale CEO Softcare Studios

Technology entrepreneur focused on digital health and mental wellness, TEDx speaker and author. Biologist, PhD in Neuropharmacology with international academic research experience in pharmacology, drug development, organic chemistry and molecular biology. In 2014 he co-founded the Open BioMedical Initiative, a social impact nonprofit organization addressing disabilities through 3D printing, online collaborative design and community building. In 2017, he co-founded Softcare Studios, a digital health startup focused on improving the therapeutic experience for patients and optimizing hospital operations using immersive technologies and data tracking.

Ciceri_professor
Andrea Ciceri Founder & President SenseCatch

After obtaining a Ph.D. in neuromarketing and consumer psychology, he founded SenseCatch. SenseCatch is an innovative consulting firm specializing in neuroscience and human behavior, with expertise in areas such as marketing (web, product, packaging, store, advertising and communication, branding, entertainment), human performance (soft skills, sports and job performance, wellness, personal empowerment, biofeedback), education, and health and safety, helping companies improve their business. Works to enable companies to access detailed, accurate, and increasingly objective market and human behavior data.

Career and Entrepreneurship Services

Throughout your International Master in Digital Marketing and Business Transformation, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

To give our students the best support achievement their professional objectives, we’ve structured our Career Service into two core areas: 

Career Acceleration Program

The Career Acceleration Program will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

RBS4Entrepreneurship

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

The master is particularly suitable for those who want to pursue a career in the following roles:

  • Marketing/Director in Business Development – Digital Business Development
  • Digital Transformation Manager
  • Digital Business Manager
  • Digital Business Analyst
  • Marketing Manager
  • Digital Marketing Manager
  • Account Manager
  • Media Planner
  • Branded Content Specialist
  • Communication Specialist
  • Programmatic Specialist
  • Web and Media Analysts
  • Media Relations and Digital PR Specialist

The salary of our students after the completion of our International Online Master in Digital Marketing and Business Transformation increased by an average of 15%

The Online Academic Methodology

Adhering to the highest standards of teaching methodology provided by EFMD, the Master is taught through interactive lectures, case study analyses, exercises, discussions, teamwork exercises, video conferences, business analysis and sessions of student presentations. Students are encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, with lecturers implementing a student-centered approach, getting students involved and providing activities that allow students to apply the knowledge acquired. The Online Methodology consists of live, interactive lectures, led and facilitated by professors. The programs are self-paced, as students take pre-master courses at their own speed and using self-assessment exercises. This practical, applicable methodology consists of synchronous and asynchronous activities.

Students are free to learn at their own pace and define personal learning paths based on their individual needs and interests, as well as the content provided, taking into account the deadlines for learning, evaluation and assessments. The self-paced methodology is applied on the pre-master courses, which are based on pre-recorded interactive sessions led by the lecturer professor, with a PPT presentation, exercises and self-assessment for each course. Students study the material at their own pace and do a self-assessment exercise to track their progress.

The online learning methodology is fully professor-led and facilitated live in real time. Every lecture is created and delivered by a lecturer using our online platform Blackboard. The communication tools used by the lecturers include discussion forums, chats, emails, breakout sessions, whiteboards, and audio and video sharing to communicate and work together. As a final step, sessions usually include an exercise or assessment to measure the learning.

The online methodology in every class is live and interactive. Teaching methods and techniques are used creatively to develop an engaging and motivating learning experience. There is frequent interaction with the student interaction to foster and maintain engagement and promote learning.

The online learning methodology is practical, with all the class activities and online learning methods, e-content and materials used also being put into practice in the different assessments (self-assessments, tests and practical assignments), capstone project and class activities.

The online methodology is structured as a combination of synchronous or real-time activities (such as online platform chats, breakout rooms/sessions, virtual pooling, virtual whiteboard, etc.) and asynchronous or on-demand activities, which students can do whenever suits them best in terms of their preferences and other commitments (such as emails, discussion forum platforms, online platform meetings, recorded lectures via links, virtual coffee and conversation sessions, etc.).

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

1
Evaluation of credentials
2
Application Confirmation
3
Selection Interview
4
Admission
Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

International Online Master in Digital Marketing and Business Transformation: Financial Aid and Scholarships

Payment

Payment of the participation fee of € 6,700 can be made in the following ways:

  • 6 interest free installments after the course starts
  • Installments before the course starts with an additional 5% discount
  • Single payment solution by the enrollment deadline with an additional 10% discount

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  1. Early Enrollment Incentive
  2. Lifelong Learning Scholarship
  3. Academic Excellence Scholarship
  4. Executive Women Scholarship
  5. Entrepreneurial Grant
  6. Better Managers for a Better World Scholarship
  7. Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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Please fill the form and we'll contact you by telephone with more information about the Master of your choice

  • Max. file size: 64 MB.
  • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via degli Scialoja 18, 00196 Roma, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Rome Business School, At.: Data Protection Manager, Via Giuseppe Montanelli 5, 00195, Rome.