During the first module of the International Master Online in Entrepreneurship and Innovation, students will learn notions of:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning. - Geopolitics
Learn how glibal conflicts and trade rules affect business and how to make smart decisions in a changing world. - Management Accounting for Decision Making
The course focuses on the financial aspects of business decisions giving students an overview of the accounting tools useful and most used for short and long-term decision making such as cost management, budgeting, CVP analysis, and investment appraisal techniques. - Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations. - Financial Statement Analysis
This course aims at equipping students with an understanding of financial statements and their usefulness for decision making. - Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems. - Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making. - Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention. - Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
During the second module of the Master in Entrepreneurship and Innovation, students will learn:
1)Business Creation, Validation & Scaling
- Start up Lifecycle and Scalable Business Models
- Evidence-Based Innovation: Design Thinking, Lean Startup and Agile Development
2)Startup Business Planning
- Market Research and Opportunity Sizing
- Purposes and Structure of a Business Plan
- Key Elements of a Startup Business Plan
3)Startup Marketing
- Entrepreneurial Strategy
- Early Customer Acquisition & Growth hacking
- Digital Tools for Early Marketing and Lead Generation
4)Entrepreneurial Finance
- From Funding to Exit: The Startup Capital Journey
- Investor Thinking: How Startups Are Evaluated
- Pitching to Attract Investors
During the third module of the Master in Entrepreneurship and Innovation, students will explore:
5)Corporate Innovation
- Innovation Management and the Open Innovation Model
- AI for Business Model Innovation
- Protecting Innovation: Legal and Strategic Aspects of IP Management
6)Impact-Driven Entrepreneurship
- Business for Planet: Designing Enviromentally Sustainable Models
- Business for People: Creating Socially Inclusive and Equitable Models
- Impact-driven Enterpreneurshop promoted by the European Union
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
- Elective courses are organized in 6 main areasof interest:
Macro Area I
Next Gen Business: Innovation, AI and Digital Growth
- Area 1: Innovation & Growth
- Area 2: AI4 Business: Shaping the Future
- Area 3: Tech & Digitalization
Macro Area II
Global Business Excellence
- Area 4: Industry Business Excellence
- Area 5: International Business
- Area 6: Introduction to preparation for professional certifications

Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by Capgemini who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by Capgemini with whom you will create strategy to guide customers through the customer’s journey of Capgemini products.
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.
You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.







