During the first module of the International Master Online in Entrepreneurship and Innovation, students will learn notions of:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
- Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
- Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
- Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
- Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
- Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
- Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
During the second module of the Master in Entrepreneurship and Innovation, students will learn:
1) Business Creation Validation & Scaling:
- Idea Generation & Validation
- Business Modelling
- Market Validation
- The Design Thinking Approach & Tools
- Developing a Minimum Viable Product
- Design Sprint
2) Effective Startup Business Planning:
- Purposes and Structure of a Business Plan
- Critical assignments in a startup Business Plan
- Digital Landscape and Tech Trends
3) Startup Marketing:
- Entrepreneurial Strategy
- Growth hacking & Early Customer Acquisition
- Digital Tools for Entrepreneurs
- Communication: Brand & Digital Identity
- Successful Pitching & Positioning
4) Entrepreneurial Finance:
- Sources of funding and exit strategies
- Startup evaluation and financial evaluation techniques
- Negotiating with investors and Venture Capitals
- Attracting and compensating Talents
During the third module of the Master in Entrepreneurship and Innovation, students will explore:
5) Corporate Innovation:
- Innovation Management and the Open Innovation Model
- Agile product development
- Patents, Copyrights & Contracts
- Subsidized Finance, Structural Funds, and the European Programmes
6) Social Entrepreneurship:
- Responsible Entrepreneurship and Social Impact
Sustainable Innovation & Business Models: Starting an Eco Company
- Social Entrepreneurship promoted by the EU
Future managers, business owners, and professionals who are prepared to take advantage of the advantages of digitalization, go global, and make a positive contribution to society are what Rome Business School seeks to develop.
By focusing on in-demand skills, electives are the perfect tools for students to increase their employability.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
- Elective courses are organized in 5 main areas of interest:
1. Innovation & Growth
2. Tech & Digitalization
3. Industry Business Excellence
4. International Business
5. Global Electives with RBS School partners
Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by IBM Garage™ who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by IBM Garage™ with whom you will create strategy to guide customers through the customer’s journey of IBM Garage™ products.
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.
You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.
Previous years’ experiences
The Practical Challenge:
Design a new mobility services for schools and universities This challenge meets the Toyota’s vision, making mobility more accessible and available for all.The goal is to make travel to/from schools and universities more efficient and faster, moving from private transport to new services such as carpooling, car sharing etc In order to make this change possible, it’s necessary to consider what are now established habits and offering new mobility options that meet that needs The aim is to devise new options of home school/university travel through the creation of alternative mobility services to be integrated in the offer.