International Master Online in Media and Entertainment

The International Online Master in Media and Entertainment is a 12-month program delivered entirely online and taught in English. It targets graduates who want to develop managerial skills to manage businesses in the Media & Entertainment sector. The objective is to learn the business side of the audiovisual industry, including TV/film production management, distribution, and marketing. It prepares for roles as Media Manager, Online Audiovisual Producer, and Digital Distribution Manager.

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Formula International

Method Online

Language English

Start Date October 2026

Enrollment 72%

Available seats 21

Scholarship

3.000€ SAVE UP TO

International Master Online in Media and Entertainment Overview

The Master in Media and Entertainment is a graduate-level program designed to provide you with the technical knowledge, creative thinking abilities, and critical thinking skills necessary to succeed in the media and entertainment industry.

The curriculum combines both theoretical and practical components. In addition to other subjects, the courses focus on media studies, visual storytelling, and media law. Through collaborative projects, such as the Capstone Project and Practice Lab, you will also have the opportunity to gain practical experience.

Learning Outcomes

Propose methods to effectively manage different Media & Entertainment industries both locally and globally as a creative business.
Identify opportunities in each Media & Entertainment Business production phase (from development to production, from post-production to marketing & distribution) for competitive advantages.
Illustrate key concepts, strategy, and applications of operations management in the Media & Entertainment business in a cross-media perspective.
Develop an understanding of the digital and technological transformation of the Media & Entertainment Industry and its application to its main sectors.
Identify the key legal and financial perspectives/opportunities/risks within the Media & Entertainment business spectrum.

Why choose our International Master Online in Media and Entertainment?

Career Acceleration Program

+33% average salary increase after one year of completing the Master in Media and Entertainment.

Graduates work in leading media and entertainment organizations such as Fondazione Cinema per Roma, BIM Distribuzione, Sony, and Alchemy.

International Bootcamp

Think big and go global, choose among 4 continents and 13 International Bootcamps. Choose among the bootcamps in London, China, Barcelona, Silicon Valley (US), Paris, Rome, Tuscany, Nigeria, Porto, Dublin, Grand Tour of Italy. Qatar, Lima or India and have an immersive and stimulating experience, focused on the topics of the business world and network and learn from top company managers.

Business in Action

Business Practice Lab in partnership with SONY where you will learn how to market, sell, and distribute an audiovisual product;

Practice budgeting, creation, organization and delivery of a Film Festival.
Create a Product Placement Strategy considering the 3 types of product placement in TV shows and programs.
Discover EU funding opportunities - Audiovisual & News Media.
Create a concept of a new TV series from A to Z, backed up with financing strategy, advertising, distribution and get ready to pitch it to success.
Learn the cross-media industry: how to deal and manage the passage from a novel to a movie, from comics to TV series and gaming.

Flexibility

FLEXON Online Disruptive Learning Model: a flexible learning approach combining live-streamed lectures, digital learning units, collaborative activities, and on-demand content, designed to help professionals balance study with work commitments.

World Class Mentors

Learn directly from film and TV producers, film directors, artisitic directors, and managers in entertainment business who have strong expertise, network and experience in companies like: Netflix, Rai 2, MTV. Italia 1, Notorious Pictures (Rome), Fandango, Auditorium Parco della Musica, Rai Cinema, Fandango, Fabula Pictures, Motorius, Giffoni Film Festival, and more.

Among our Partners:

International Online Master in Media and Entertainment:

The curriculum for a Master’s in media and entertainment normally combines theory and practice. In addition to other subjects, students will take courses in media studies, visual storytelling, and media law. Through collaborative projects, Capstone Projects, and Practice Labs, they will also have the chance to obtain practical experience.

1 Managerial Core

2 Core Program

3 Being an innovative and responsible leader

4 Electives

5 Business in Action

6 Capstone Project

7 Leadership Program

A series of classes designed to give you tools and guidance

During the first module of the International Master Online in Media and Entertainment, students will learn notions of:

Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Management Accounting for Decision Making
The course focuses on the financial aspects of business decisions giving students an overview of the accounting tools useful and most used for short and long-term decision making such as cost management, budgeting, CVP analysis, and investment appraisal techniques.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Financial Statement Analysis
This course aims at equipping students with an understanding of financial statements and their usefulness for decision making.
Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

The driving force of the Master, the major content of the path that you have chosen to take

During the second module of the International Master in Media and Entertainment, students will learn:

1)Global Dimensions of the Entertainment and Media Industries

Media Economics, Cinema and Global TV Markets
New Audio-Visual Global Business Models
Video on Demand Platform Business: The case of Rai Cinema, Netflix, Amazon Prime
Traditional Formats Global Markets: Fiction, Animation, Reality, Live Events, Sports, News, Food.

2)The Business Side of the Audio-Visual Industry (TV & CINEMA)

Cross-Media Management
Film & TV Pitching Deck & Management
Film Financing: From 0 to Distribution of Profits
Film Production Management
Distribution and Marketing
TV Un-Scripted Production Management

3)The Business Side of the Audio-Visual Industry (Radio, Events, Music)

Craft and Commerce of Cinema Events: The Venice Film Festival & The Rome Film Festival
Publishing Music industry
Music Supervision Management
Management of Live Music, Touring, Events and Revenue Stream
Music Label Management and Monetization
Managing and Marketing Creative Talents and Teams
Radio Production Management
Podcast Production Creative Management

4)Advertising, Communication and Law in Media and Entertainment

Experiential Marketing, Adverts and New Ways to Engage with Audiences
Customer Experience and Business Analytics for Digital Media & Entertainment
Intellectual Property Copyrights, Trademarks, and Cyber Law
Crisis Communication and Reputation Management in Media and Entertainment
Web Series Management

Corporate Social Responsibility in this industry and how businesses can encompass expectations of the society

During the third module of the International Master in Media and Entertainment, students will explore:

5)New Tech, Innovation and the Industry Future

Interactive Media, AI and Business of Gaming
New Media and Entertainment in the Metaverse: Snap into the Future

6)Better Managers for a Better World

Censorship and Ethics in Media and Entertainment
Sustainability in Broadcasting and Media
Diversity, Representation & Inclusion in the Media
Building ethical and responsible organizations

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills.

Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 7 main areasof interest:

Macro Area I 

Next Gen Business: Innovation, AI and Digital Growth

Area 1: Innovation & Growth
Area 2: AI4 Business: Shaping the Future
Area 3: Tech & Digitalization

Macro Area II

Global Business Excellence

Area 4: Industry Business Excellence
Area 5: International Business
Area 6: Global Electives with RBS international partner Business Schools
Area 7: Introduction to preparation for professional certifications

Practice Lab | In partnership with RAI Cinema

Rome Business School partner rai cinema logo

Students spend 12 hours immersed in the Practice Lab, where theoretical concepts are put in practice and participants learn through experience. The Lab is run by managers from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. The Lab is entirely run by the School’s Partner Companies and the activities included are specific for each Master program and goal.

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

You will present your Capstone Project to the Academic Committee composed of the Master’s Program Director, and (if applicable) a select group of industry experts and managers.

The project will be evaluated in terms of content, originality, and presentation, plus a bonus for an excellent teamwork activity.

Previous years’ experiences

Imagining a new development strategy for TEDx, with the purpose to overcome the coronavirus emergency. It can involve designing a new digital marketing and communication strategy, providing a suitable platform for the online events, analyzing new pricing strategy and targeting new customers.

5 Interactive Courses to Improve Your Soft Skills

Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. None of the new technology and innovation can be applied without proper leadership. The Leadership Program is a path towards self-discovery, empowerment and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role plays and quizzes.

Communication & Persuasion in the Digital Age
Team Work Effectiveness
Agile Leadership
Negotiation & Conflict Management
Emotional Intelligence

Rome Business School International Bootcamp Experiences

Participate in an advanced international program designed to put you in realistic business scenarios to solve and provide you with a practical method of learning and skill development, all with the professional support of tutors from top-tier companies!

Throughout the entire week, you will experience an intensive and fully immersive business experience, facing challenges, interacting with managers, students, and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

Rome Business School International Bootcamp Experiences

Change your life forever: discover where the World of Technology was born and grown. Boost your network and share your business ideas with high level managers, start-ups incubators and venture capitalists.

Immerse yourself in the capital of fashion and luxury, and live the real rise of the business. Learn how to combine creation and management in the industry house to be applied in all types of companies.

Develop and manage a completely new business idea through the Google Ventures Methodology: The Design Sprint. Discover how innovation is leading the change of the global market and challenge your managerial and entrepreneurial projects to become real.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Join our immersive bootcamp in London to explore the latest trends, strategies, and technologies that drive the world of finance and banking forward. Gain insights into the cutting-edge world of digital finance and learn from industry experts. Unlock your potential in this rapidly evolving field!

Discover the cutting-edge world of e-Commerce and Digital Marketing at our immersive bootcamp in China. Gain insights into the latest trends, strategies, and technologies that drive online businesses forward in one of the most enriching countries of this century.

Join our new Dublin Bootcamp to gain hands-on experience with global data, connect with industry leaders, and enhance your career prospects. Immerse yourself in the tech scene and enjoy Dublin’s rich culture while learning cutting-edge data skills.

Join our new Porto Bootcamp to gain practical insights into sustainability and ESG management. Engage with industry experts, enhance your skills in responsible business practices, and enjoy the scenic beauty of Porto while advancing your career.

Expand your network of industry professionals and meet distinguished arts and culture professionals and managers in four of the most important Italian cities in terms of cultural heritage: Venice, Florence, Rome and Naples.

Join our Lima Bootcamp to explore the heartbeat of Latin American business, diving into emerging market trends and consumer behavior. This is your chance to network with regional powerhouses and sharpen your strategic mindset while soaking in the city’s unique colonial heritage and world-class culinary scene.

Join our India Bootcamp to witness the scale of one of the world’s fastest-growing digital economies and master the art of frugal innovation. Engage with tech visionaries and industry disruptors in a high-energy environment, all while experiencing the incredible diversity and vibrant traditions that define the subcontinent.

Your Mentors

The International Online Master in Media and Entertainment at the Rome Business School is taught by an international faculty of university professors and industry professionals. Teaching focuses on practical expertise and managerial skills aligned with current industry requirements.

Meet the full Faculty

Program Director

Valentina Lo Surdo

Valentina Lo Surdo is a highly accomplished and versatile professional, recognized for her significant contributions as a Broadcast & TV Presenter/Anchorwoman, alongside her expertise as a Music Coach, Public Speaking Trainer, and Music Critic. Based in Rome, Italy, her career is marked by a profound blend of media presence, musical acumen, and communication training. With an impressive 20-year tenure at Rai - Radiotelevisione Italiana S.p.A., where she has served as an Anchorwoman since June 2005, Valentina has demonstrated extensive capabilities as a broadcast speaker, concert planner, TV presenter, music critic, and musician.

Alexandra Solea Program Director of the Master in Arts & Culture

An expert in arts administration and cultural diplomacy with over 20 years of international experience. She holds a Ph.D. from La Sapienza University and has collaborated with institutions such as the UN (UNAOC), Teatro La Fenice, and the George Enescu Festival. Formerly CEO of SOLÈART Management, she has taught at IULM and the Royal Conservatoire of The Hague. Since 2021, she has served as Program Director for the Master in Arts & Culture Management at Rome Business School.

Andrea Spagna Chief Strategy Officer @ Change the World Academy

Andrea brings over 20 years of strategic experience within the global media, television, and entertainment industries. Formerly Executive Advisor at Sky Italia and Cinecittà S.p.A., he currently serves as General Strategic Advisor at Associazione Diplomatici. As an expert in digital media, brand strategy, and sustainable innovation, he is a Faculty Member at Rome Business School and he holds a BBA in International Marketing from LUISS Guido Carli University.

Benedetta Baglioni Executive Producer at Fremantle Media Italia SpA ·

Benedetta brings over 20 years of executive experience within the media production, television, and digital entertainment industries. Formerly Line Producer at FremantleMedia Italia SPA and Publispei, she currently serves as LP Personal Producer at Gente Edizioni Musicali S.R.L. An expert in transmedia storytelling and multi-platform projects, she is a Faculty Member at Rome Business School and holds a degree from Università La Sapienza.

Carlo Rodomonti Head of Marketing and Innovation at Rai Cinema

Carlo brings over 23 years of marketing experience within the global media, film, and audiovisual industries. Formerly Lecturer at Università Cattolica and Scuola Holden, he currently serves as Head of Marketing and Innovation at Rai Cinema and President of the Digital Union at ANICA. An expert in virtual reality, AI, and transmedia storytelling, he is a Corporate Advisory Board Member and Faculty Member at Rome Business School.

Carolina Eugenia Cappabianca Partner and Managing Director Rising Partners International

Carolina brings extensive marketing experience within global media management, advertising, and digital transformation industries. Formerly Senior Executive at Unilever and Saatchi & Saatchi, she currently serves as Co-Founder and Managing Director at Rising Partners International. An expert in Web3, blockchain, and AI-driven innovation, she is a Faculty Member at Rome Business School and holds a BBA in Marketing and Finance from John Cabot University.

Costanza Spocci Senior Broadcast Journalist

Costanza brings over 15 years of journalistic experience within international reporting, documentary production, and audio storytelling. Formerly a Field Manager for the Italian Ministry of Foreign Affairs and consultant for INTERSOS, she currently serves as a Senior Broadcast Journalist and radio host at RAI Radio 3. An expert in foreign affairs and geopolitical analysis, she holds a Master of Arts in International Relations from the University of Bologna..

Edgardo Altieri Qualified lawyer

Edgardo brings over 13 years of legal experience within global intellectual property, copyright, and entertainment law industries. Admitted to the Italian Bar, he currently serves as the Founder of A/C Studio Legale and Advisory Board Member at Premio Solinas. An expert in trademark protection and media law, he is a Faculty Member at Rome Business School and holds an LL.M. in Entertainment Law from the University of Westminster.

Federico Coccia Founder & Marketing Manager @ Edit Studio

Federico Coccia is a marketing strategist, entrepreneur, and lecturer with 12+ years of experience in brand strategy and digital marketing. He is the Founder and Marketing Manager of Edit Studio, a multidisciplinary agency for fashion, beauty, and lifestyle, where he has led over 150 international projects. He lectures at IED and ESSEC Business School, holds a degree from IED, and previously held fashion marketing leadership roles at David Naman and Paul Taylor.

Giulio Fasano Sales Manager at Audio Network

Giulio Fasano is a music supervisor and industry consultant with over 25 years of professional experience across the music, television, and audiovisual sectors. He currently serves as Music Supervisor and Sales Manager at Audio Network by Rocket Music Publishing and operates his own consultancy, PianoB, providing strategic music services for film, advertising, and brand communication. Fasano holds a degree in Music Marketing from LUISS Guido Carli University. His industry career includes key roles at Universal Music Italy, BBC, Digital Magics, and Universo Spa, with a focus on rights management, music publishing, synchronization, and promotion. He has supervised music for major film productions (e.g., G. Muccino, N. Moretti) and advertising campaigns (Mastercard, Ford, Ogilvy). He was also General Manager of fashion brand NADIAMARI, managing its international growth and trademark expansion. Fasano’s work bridges entertainment, media innovation, and music finance, including his partnership with ANote Music, Europe’s first royalty exchange. His contributions reflect a deep integration of artistic insight and commercial strategy within the global music industry

Oswald Garms International Coordinator at Notorious Pictures Spa

Oswald Garms is a film producer and international media consultant with 20+ years of experience in audiovisual production and European co-productions. He teaches Film and TV Production at the Roma Film Academy and the Rome Business School. Holding a degree from the University of Bologna and training from Raindance Film School, he spent a decade at Bavaria Media Italia. As an independent producer, he has developed and financed international co-productions, securing European and national public funding.

Paolo Bigazzi Alderigi Owner @ Iter-Research Publishing

Paolo brings over 25 years of media experience within the music, audiovisual, and digital content industries. Formerly Co-Founder of Komplex Live Cinema Group and co-owner of LEBfilm Media, he currently serves as Senior Lecturer at SAE Institute Milan and Label Manager at ONDE. An expert in transmedia production and immersive storytelling, he is an Alumnus of Rome Business School, where he earned a Master of Business Administration.

Raffaele Passerini Program Director of Master in Media & Entertainment

Raffaele brings extensive professional experience within the global filmmaking, media development, and arts education industries. Formerly a Faculty Member at RUFA and Roma Film Academy, he currently serves as a Lecturer at Rome Business School and is pursuing an EdD at Westcliff University. An expert in television writing, media production, and curriculum development, he has collaborated on international projects with networks like RAI and ARTE.

Valerio Mirabella Music Supervisor

Valerio brings over 15 years of experience within the film, music, and broadcasting industries. Formerly a consultant for Lotus Production and Leone Film Group, he currently serves as Co-Founder of The Roost, Porto Records, and Rome Psych Fest. An expert in music supervision and radio programming, he has worked on major projects for Disney and Netflix, and holds a degree in Performing Arts from La Sapienza University of Rome.

Giovanni Guardi Music Supervisor

Born in 1970, he is one of the first music supervisors in Italy. He holds a degree in Economics and Business from LUISS University in Rome, with a thesis focused on marketing in the film industry, and earned a diploma in EMAM (European Master in Audiovisual Management). Since 1998, he has been working with Fandango as a music consultant and soundtrack producer. He has also collaborated with some of the most important production companies in Italy, including Lotus, Tempesta, Indiana, Greenboo, and Picomedia, and has worked on films and original series for platforms such as Sky, Netflix, Amazon Prime, and Disney+. For several years, he has been teaching at the CSC LAB workshops of the Centro Sperimentale di Cinematografia in Rome, and he currently teaches Music Supervision in the International Master in Media and Entertainment at Rome Business School.

Corporate Advisory Board

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere, becoming one of the key players in the Quality Assurance Process, the continuous improvement process for Rome Business School’s range of Management Training programs.

Composed of 133 Leaders, Managers, and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the committee members in annual meetings and discussions with the school.

133 Members

27 CEO and General Management

30 Marketing and Sales Communication

Career and Entrepreneurship Services

During this Master, students are supported by Rome Business School’s Career Services team. The service helps students and young professionals define their career direction and progress toward professional goals aligned with their skills and experience.

Our Career Service is structured into two areas:

Occupational Pathways: Support focused on preparing students for professional roles through career guidance and industry-oriented tools.

Entrepreneurial Pathways: Support focused on developing entrepreneurial skills and structuring business ideas.

Learn more about our Career Service

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials

Application Confirmation

Selection Interview

Admission

Enrollment

The aim of the admissions process is to confirm the candidate’s qualification to enroll in the Master’s program. The candidate’s academic background, prior experiences in the Master’s program topics, and motivation will all be taken into consideration when evaluating them. The application will be reviewed by the academic committee of the Rome Business School after it has been submitted. It is crucial to deliver all necessary documentation in order to guarantee the suitability of the application.

International Master in Media and Entertainment: Payments and Scholarships

Payment

Payment of the participation fee of € 7,400 can be made in the following ways:

Installments from the moment of enrollment (earlier enrollment for more installments)
Single payment (this option grants a 10% discount on the total amount)

Scholarships

Based on their personal profile, experience, and proven motivation, candidates may be awarded a partial scholarship to cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial financial coverages can consist of 6 months of interest-free financing.

Early Enrollment Incentive
Lifelong Learning Scholarship
Academic Excellence Scholarship
Executive Women Scholarship
Entrepreneurial Grant
Better Managers for a Better World Scholarship
Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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Rome Business School S.r.l. (“RBS”), in its quality of data controller, will process your personal data in accordance with your request, in order to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli 5, 00195, Rome, or by email to [email protected]. We also inform you that you may lodge a complaint at any time with the Italian Data Protection Authority. For more information, please refer to the Privacy Policy.

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FAQs about the International Master Online in Media and Entertainment

Applicants must submit an updated CV, a copy of their degree certificate, academic transcripts, and a letter of motivation, and pass a selection process involving individual interviews that assess their academic and professional background.

Yes, you can attend the International Master in Media and Entertainment in Rome

The online methodology works through the FLEXON Disruptive Learning Model, combining flexible self-paced study with live professor-led sessions. Students access daily on-demand content, attend interactive live classes, join debates, and collaborate on real business challenges. The experience balances synchronous and asynchronous learning and is powered by Blackboard, where students can access lectures, recordings, forums, and virtual collaboration tools.