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International Master Online in Media and Entertainment

Students will learn about the business side of the audio-visual industry, including TV and film production management, distribution, marketing, financing, and managing creative talents and teams.

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Formula International
Method Online
Language English
Start Date October 2023
Enrollment 73%
Available seats 11
Scholarship valid until September 29th
20% UP TO

International Master Online in Media and Entertainment Overview

A Master’s in Media and Entertainment is a graduate-level program that gives students a solid understanding of the dynamic and always changing industry of film and entertainment. Students who complete this program will have the technical knowledge, creative thinking abilities, and critical thinking skills necessary to succeed in the media and entertainment industry.

The curriculum for a Master’s in media and entertainment normally combines theory and practice. In addition to other subjects, students will take courses in media studies, visual storytelling, and media law. Through collaborative projects, Capstone Projects, and Practice Labs, they will also have the chance to obtain practical experience.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.


Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.

Why choose our International Master Online in Media and Entertainment

Career Acceleration Program

+34% Salary Increase. A tailored Career Acceleration Program specifically designed to shape each student’s professional profile to enable them to become a competitive figure in the modern employment market.

International Bootcamp

Choose from 7 international bootcamps in Silicon Valley (US), Nigeria, Qatar, Nigeria, Tuscany, Paris, Barcelona, and 4 other continents. These bootcamps offer an immersive and stimulating experience that is centred on business-related topics.

Business in Action

Powered by WarnerBros. Discovery. Thanks to our worldwide network of partners, students spend 10 hours in the Practice Lab, where theoretical concepts are put in practice and participants learn through experience. All labs are run by managers from national and international companies, who teach participants how to prepare and present real company cases


Study following live lectures in streaming on our digital​ platform or at your own peace following lectures uploaded​ daily and available on demand.

Among our Partners:

International Online Master in Media and Entertainment: Learning Outcomes

  1. Propose methods to effectively manage different Media & Entertainment industries both locally and globally as a creative business.
  2. Identify opportunities in each Media & Entertainment Business production phase (from development to production, from post-production to marketing & distribution) for competitive advantages.
  3. Illustrate key concepts, strategy, and applications of operations management in the Media & Entertainment business in a cross-media perspective.
  4. Develop an understanding of the digital and technological transformation of the Media & Entertainment Industry and its application to its main sectors.
  5. Identify the key legal and financial perspectives/opportunities/risks within the Media & Entertainment business spectrum.
A series of classes designed to give you tools and guidance

During the first module of the International Master Online in Media and Entertainment, students will learn notions of:

  • Managerial Economics
    This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
  • Entrepreneurship and Business Planning
    With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
  • Business Strategy
    Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
  • Accounting & Budgeting
    This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
  • Project & Operations Management
    With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
  • Marketing: Traditional and Digital
    Students will learn the application of marketing principles in organizational decision making.
  • Human Resource Management
    This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
The driving force of the Master, the major content of the path that you have chosen to take

During the second module of the International Master Online in Media and Entertainment, students will learn:

1) Global Dimensions of the Entertainment and Media Industries: ​

  • Media Economics, Cinema and Global TV Markets ​
  • New Audio-Visual Global Business Models ​
  • Audio-Visual Content Creation and Cross-media Storytelling ​

2) The Business Side of the Audio-Visual Industry (TV & CINEMA): ​

  • TV Series Creative Pitching Deck & Management​
  • TV Un-Scripted Production Management ​
  • Film Production Management​
  • Distribution and Marketing ​
  • Entertainment Financing: From 0 to Distribution of Profits ​
  • Managing and Marketing Creative Talents and Teams ​
  • Video on Demand Platform Business: The case of Rai Cinema, Netflix, Amazon Prime ​

3) Publishing industry: ​

  • The Business Side of the Audio-Visual Industry (Radio, Events, Music) ​
  • Music Supervision Management ​
  • Management of Live Music, Touring, Events and Revenue Stream ​
  • Music Label Management and Monetization ​
  • Craft and Commerce of Cinema Events: The Venice Film Festival & The Rome Film Festival ​
  • Radio Production Management ​
  • Podcast Production Creative Management​

4) Advertising, Communication and Law in Media and Entertainment: ​

  • Experiential Marketing, Adverts and New Ways to Engage with Audiences ​
  • Customer Experience and Business Analytics for Digital Media & Entertainment ​
  • Intellectual Property Copyrights, Trademarks, and Cyber Law ​
  • Crisis Communication and Reputation Management in Media and Entertainment ​
  • Web Series Management
Corporate Social Responsibility in this industry and how businesses can encompass expectations of the society

During the third module of the International Master Online in Media and Entertainment, students will explore:

5) New Tech, Innovation and the Industry Future: ​

  • Interactive Media, AI and Business of Gaming ​
  • New Media and Entertainment in the Metaverse: Snap into the Future ​

6) Better Managers for a Better World: ​

  • Censorship, Ethics and CSR in Media and Entertainment ​Sustainability in Broadcasting and Media ​
  • Business Ethics and CSR
Why Electives?

Future managers, business owners, and professionals who are ready to capitalize the advantages of digitalization, go worldwide, and make a meaningful contribution to society are what Rome Business School seeks to build.

By focusing on high-demand skills, electives are the perfect instruments for students to increase their employability. ​

With the help of Electives:

  • Students can become more competitive and carve out a niche for themselves.
  • Students are exposed to courses that they might not have otherwise experienced.
  • Students will be offered a unique curriculum that promotes life and career skills.
  • Students will learn notions related to 4 main area of interest: Innovation and Growth, Tech and Digitalization, Industry- Focused, International Business.
Practice Lab | In partnership with Warner Bros

In the Practice Lab, where theoretical concepts are applied and participants learn via experience, students spend 10 hours completely immersed. The Lab is led by managers from leading national or international firms in the sector or industry, who will explore various specialized knowledge, work on exercises, and network while transferring their experience and knowledge to the students. The activities at the Lab are tailored to each Master program and its objectives and are totally managed by the School’s Partner Companies.

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

You will present your Capstone Project to the Academic Committee composed of the Master’s Program Director, and (if applicable) a select group of industry experts and managers.

The project will be evaluated in terms of content, originality, and presentation, plus a bonus for an excellent teamwork activity.

Previous years’ experiences

Conceptualizing a new strategic plan for TEDx with the aim of overcoming the coronavirus crisis. It can include developing a new digital marketing and communication strategy, offering an appropriate platform for online events, examining a new pricing strategy, and identifying potential new clients.

Rome Business School International Bootcamps experiences

Take an advanced international program designed to put you in realistic business scenarios to solve and provide you with a practical way of learning and skills development, all with the professional support of tutors from top-class companies!

During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies


The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 87 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

87 Members
14 CEO and General Management
32 Marketing and Sales Communication


Rome Business School’s International Master Online in Media and Entertainmentare held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker.  The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

Program Director

Raffaele Passerini

Co-Writer Radio 3 - Rai Play Podcast, Co-author of the first Podcast radio series by the Italian National Radio, Rai 3, for the Rai Play streaming platform.

Experienced Adjunct Professor of Cinema Arts, Filmmaking and Media Development and Business, with a history of achievement in the higher education sector. Skilled in Film Production, Television, and Video.

Holding a Degree in Cinema Studies, a Higher Level Certificate in Filmmaking at NYFA, one in Television Writing from UCLA Extension, and a Master Degree in Creative Writing from Teesside University. Worked as a 1st AD and Producer in several Indies films and documentaries in the US and EU. As a Writer-Director, he signed the international awarded short movies “The Nurse” and “The Birdman”.

Oswald Garms International Coordinator at Notorious Pictures Spa

Oswald started his career 20 years ago, working as Video Editor at RAI (Radiotelevisione Italiana). He was then Sales Manager, Head of Development and Junior Producer at Bavaria Film. Subsequently he worked as Delegate Producer at Verdeoro S.r.l. Unipersonale and at Ombre Rosse Film Production. Now he is International Coordinator at Notorious Pictures Spa, an independent company based in Roma which operates in the acquisition of the Rights of Cinematographic Works (full rights) and in the marketing of the same through all distribution channels (cinema, home video, pay TV and free TV, new media). Since 2017 he is also Professor at the Roma Film Academy.

Edgardo Altieri Business Legal Affairs - Consultant

Qualified Lawyer (admitted to the Italian Bar of Rome) specialized in Media and Entertainment, Intellectual Property and Data Protection law. He supports clients in the media sector (e.g., producers, broadcasters, media agencies etc.) and in the Entertainment industry. With over 12 years of experience as a lawyer in the field, he provides high-quality and tailored legal/entrepreneurial assistance, offering support on legal matters including the production and distribution of Cinema, TV and Web products. He started as Partner at LegalInternational; now he is Founder and Owner of A/C Studio Legale, External Consultant in Business Legal Affairs for Rai Cinema, Professor at the Roma Film Academy and Member of the Steering Committee at Premio Solinas, the most important Italian award for film writing, discovery and promotion of new talent.

Benedetta Baglioni Executive Producer at Fremantle Media Italia SpA ·

Benedetta has almost 20 years of experience in the Media department. With a degree in Literature - performing arts, she began her work experience at the Italian Cultural Institute of New York. Deeply in love with theatre, she gained a considerable experience in both role as assistant director and producer, before getting to the “small screen”. As a TV producer, she collaborated with various players in the Italian scene, making information and entertainment programmes aired on major broadcasters, such as Rai, La7, Mediaset, Discovery. After a short but intense experience in advertising (Young&Rubicam agency) she landed at Fremantle Media Italia, where, as Executive Producer, she made numerous Studio show, including the three editions of "Nemo. Nessuno escluso" for Rai2, and docu-series such as "Wanna" for the Netflix platform.

Diego Malara Development Executive and Transmedia Specialist at FABULA PICTURES

Diego is Founder and CEO of Italian Job Studio srl, a creative ensemble working on soon-to-be announced projects spanning from videogames to TV products and comics, and Development Executive and Transmedia Specialist at Fabula Pictures srl. He started as a Producer and Writer of the Gamebuster video games show and was then Editor in Chief at Play Press Publishing. Later he worked as Consultant for Rai Trade and as Vice Artistic Director for the International Comics, Animation, Movies and Games Festival ROMICS. He also worked for Gruppo Editoriale L'Espresso as Freelance and for Panini as Editorial Coordinator.

Antonio Montaperto Graphic designer

Over 22 years of work experience in the international film and television industry. Worked for Fox, Disney, Universal, CBS. A producer of several films and documentaries. An expert in 360-degree production, covering pre-production, production, and post-production. Also works as a graphic designer.

Career and Entrepreneurship Services

Throughout your Master Online in Media and Entertainment , you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents to build their future, guiding them along the path that best suits their capabilities, desires and professional goals. In addition, we have structured an internal Corporate Advisory Board to make contact with managers from leading companies and build the perfect network solution for our students’ placement.

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials
Application Confirmation
Selection Interview

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

International Master Online in Media and Entertainment

Financial Aid and Scholarships


Payment of the participation fee of € 6,700 can be made in the following ways:

  • Installments from moments of enrollment (earlier enrollment for more installments)
  • Full Payment with an additional discount of -10%


Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  1. Early Enrollment Incentive
  2. Lifelong Learning Scholarship
  3. Academic Excellence Scholarship
  4. Executive Women Scholarship
  5. Entrepreneurial Grant
  6. Better Managers for a Better World Scholarship
  7. Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.


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Please fill the form and we'll contact you by telephone with more information about the Master of your choice

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  • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via degli Scialoja 18, 00196 Roma, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Rome Business School, At.: Data Protection Manager, Via Giuseppe Montanelli 5, 00195, Rome.