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International Master in Media and Entertainment

Students will learn about the business side of the audio-visual industry, including TV and film production management, distribution, marketing, financing, and managing creative talents and teams.

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Formula International
Method On Campus
Language English
Intake October 2023
Enrollment 73%
Available seats 11
Scholarship valid until June 16th
25% OFF

International Master in Media and Entertainment Overview

A Master’s in Media and Entertainment is a graduate-level program that provides students with an in-depth understanding of the dynamic and ever-evolving world of film and entertainment. This program is designed to help students develop critical thinking skills, creativity, and technical expertise needed to excel in the media and entertainment industry.

The curriculum of a Master’s in Media and Entertainment typically includes a mix of theoretical and practical coursework. Students will take classes on film theory, media studies, visual storytelling, and media law, among others. They will also have the opportunity to gain hands-on experience through Practice Lab, Capstone Projects and collaborative projects.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.

Why choose our International Master in Media and Entertainment

Career Acceleration Program

+34% Salary Increase. A tailored Career Acceleration Program specifically designed to shape each student’s professional profile to enable them to become a competitive figure in the modern employment market

International Bootcamp

Choose from 7 international bootcamps in Silicon Valley (US), Nigeria, Qatar, Nigeria, Tuscany, Paris, Barcelona, and 4 other continents. These bootcamps offer an immersive and stimulating experience that is centred on business-related topics.

Business in Action

Powered by WarnerBros. Discovery. Thanks to our worldwide network of partners, students spend 10 hours in the Practice Lab, where theoretical concepts are put in practice and participants learn through experience. All labs are run by managers from national and international companies, who teach participants how to prepare and present real company cases

The Italian hub of cinema: Rome

Rome has a rich legacy in motion pictures dating back to the early 20th century with the creation of the Cinecittà Studios. Rome is also the hometown of Federico Fellini, the so-called “Eternal City” has sustained its reputation as a vibrant city of film, and now supports a large sector with over 1,300 active enterprises in the film industry, generating an annual added value of about 750 million euro.

Among our Partners:

Program: International Master in Media and Entertainment

Throughout the program, students will learn about various aspects of the industry, including production, distribution, marketing, and management. They will also gain a deeper understanding of the historical and cultural context of media and entertainment, as well as the legal and ethical issues that arise within the industry.

The curriculum of an International Master in Media and Entertainment typically includes a mix of theoretical and practical coursework. Students will take classes on film theory, media studies, visual storytelling, and media law, among others. They will also have the opportunity to gain hands-on experience through internships, workshops, and collaborative projects.

Graduates of a International Master in Media and Entertainment program are prepared for a variety of career paths within the industry. They may work as producers, directors, editors, screenwriters, or executives. They may also pursue careers in marketing, distribution, or talent management. With a strong foundation in media theory and practical skills, graduates are well-equipped to navigate the ever-changing landscape of the media and entertainment industry.

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A series of classes designed to give you tools and guidance

During the first module of the International Master in Media and Entertainment, students will learn notions of:

  • Managerial Economics
    This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
  • Entrepreneurship and Business Planning
    With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
  • Business Strategy
    Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
  • Accounting & Budgeting
    This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
  • Project & Operations Management
    With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
  • Marketing: Traditional and Digital
    Students will learn the application of marketing principles in organizational decision making.
  • Human Resource Management
    This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
The driving force of the Master, the major content of the path that you have chosen to take

During the second module of the International Master in Media and Entertainment, students will learn:

  • Global Dimensions of the Entertainment and Media Industries
    This module deals with the economics of the mass media industries, with a focus on television broadcasting, film, advertising, and “new media” industries.
  • The Business Side of the Audio-Visual Industry (TV & CINEMA)
    This module addresses the business side of the audio-visual industry, with a focus on television and film, providing a 360-degree overview of why and how this industry is profitable. Students will begin by learning how to manage unscripted television production.
  • The Business Side of the Audio-Visual Industry (Radio, Events, Music)
    This module focuses on the business side of the audio-visual industry, with an emphasis on radio, events and music management. Specific topics will cover rights and licensing issues, publishing and recording contracts, representation agreements, negotiation and network strategies.
  • Advertising, Communication and Law in Media and Entertainment
    This module begins by exploring and learning new ways to engage audiences and market products. Experiential marketing is a technique that focuses on creating experiences for consumers.
Corporate Social Responsibility in this industry and how businesses can encompass expectations of the society

During the third module of the International Master in Media and Entertainment, students will explore:

  • New Tech, Innovation and the Industry Future
    This module focuses on the business of gaming. Games, in addition to being a form of art and entertainment, are first and foremost about business. Students will learn how to develop an impactful portfolio of a game idea that can get noticed and/or develop into an effective business plan that will bring the game to market.
  • Better Managers for a Better World
    This module will address basic ethical issues related to entertainment media, online content and advertising. Moral obligations of producers and consumer responsibilities will be discussed by students, and the course will provide a summary of relevant ethical principles and philosophies before applying them to recent media situations.
Why Electives?

Rome Business School’s goal is to develop future managers, entrepreneurs and professionals ready to take advantage of digitization, go global and make a positive impact on society.

Elective courses are ideal tools for enhancing one’s employability by focusing on skills that are in high demand.

  • Elective courses help students carve out a niche in the market and become more competitive.
  • Elective courses allow students to learn about courses they would otherwise never have encountered.
  • Elective courses offer a unique curriculum that fosters life and career skills.
  • Rome Business School courses are divided into 4 main areas of focus: Innovation and Growth, Tech and Digitalization, Industry- Focused, and International Business.
Practice Lab | In partnership with Warner Bros

Students spend 10 hours immersed in the Practice Lab, where theoretical concepts are put in practice and participants learn through experience. The Lab is run by managers from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. The Lab is entirely run by the School’s Partner Companies and the activities included are specific for each Master program and goal.

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

You will present your Capstone Project to the Academic Committee composed of the Master’s Program Director, and (if applicable) a select group of industry experts and managers.

The project will be evaluated in terms of content, originality, and presentation, plus a bonus for an excellent teamwork activity.

Previous years’ experiences

Imagining a new development strategy for TEDx, with the purpose to overcome the coronavirus emergency. It can involve designing a new digital marketing and communication strategy, providing a suitable platform for the online events, analyzing new pricing strategy and targeting new customers.

Rome Business School International Bootcamps experiences

Take an advanced international program designed to put you in realistic business scenarios to solve and provide you with a practical way of learning and skills development, all with the professional support of tutors from top-class companies!

During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies

RBS_LOGHI

The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 87 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

87 Members
14 CEO and General Management
32 Marketing and Sales Communication

Faculty

Rome Business School’s International Master in Media and Entertainment​ are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker.  The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

Program Director

Raffaele Passerini

Co-Writer Radio 3 - Rai Play Podcast, Co-author of the first Podcast radio series by the Italian National Radio, Rai 3, for the Rai Play streaming platform.

Experienced Adjunct Professor of Cinema Arts, Filmmaking and Media Development and Business, with a demonstrated history of working in the higher education industry. Skilled in Film Production, Television, and Video.

Holding a Degree in Cinema Studies, a Higher Level Certificate in Filmmaking at NYFA, one in Television Writing from UCLA Extension, and a Master Degree in Creative Writing from Teesside University. Worked as a 1st AD and Producer in several Indies films and documentaries in the US and EU. As a Writer-Director, he signed the international awarded short movies “The Nurse” and “The Birdman”.

Antonio Montaperto Filmmaker, Vfx Artist & Motion Graphic Designer

Over 18 years of work experience in the Film and TV industry internationally. He has worked for Fox, Disney, Universal, CBS.

Career and Entrepreneurship Services

Throughout your Master in Media and Entertainment , you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents to build their future, guiding them along the path that best suits their capabilities, desires and professional goals. In addition, we have structured an internal Corporate Advisory Board to make contact with managers from leading companies and build the perfect network solution for our students’ placement.

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:

Career Acceleration Program

The Career Acceleration Program will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.  Explore, Build, Engage, Act, Evolve. With a 5-step structure of self-reflection, exploration and achievement, the program is tailor-made to help you find internships or positions in line with your ambitions and expectations. Each step will enhance your expertise in the market, as well as specific and detailed tips to perform effectively in the very competitive recruitment processes.

RBS4Entrepreneurship

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? Our entrepreneur's path is a hectic road with many curves, many stages and many ups and downs. And, to complete it, our team will give students all the support, tools and knowledge to overcome everything not only on a business level, but also emotionally. The goal is not only to make student’s dream come true into a real project, but to be able to maintain and manage it in order to obtain the greatest benefit when the time comes.

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

1
Evaluation of credentials
2
Application Confirmation
3
Selection Interview
4
Admission
Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

International Master in Media and Entertainment

Financial Aid and Scholarships

Payment

Payment of the participation fee of € 7,900 can be made in the following ways:

  • 6 interest free installments after the course starts
  • Installments before the course starts with an additional 5% discount
  • Single payment solution by the enrollment deadline with an additional 10% discount

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  1. Early Enrollment Incentive
  2. Lifelong Learning Scholarship
  3. Academic Excellence Scholarship
  4. Executive Women Scholarship
  5. Entrepreneurial Grant
  6. Better Managers for a Better World Scholarship
  7. Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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Please fill the form and we'll contact you by telephone with more information about the Master of your choice

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  • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via degli Scialoja 18, 00196 Roma, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Rome Business School, At.: Data Protection Manager, Via Giuseppe Montanelli 5, 00195, Rome.