With our Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to evolve, and participants will undergo a process of change and personal growth.
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Formula: Part time - Online
Language: English
Intake November 2020. Scholarship up to 15%. Valid until October 2nd.
Four of our Masters are officially recognized among the best at an international level by Eduniversal Ranking, in which the Marketing area is also featured.
Top 200 – Regional ranking within the 9 geographical zones
Ranked N. 60 in Marketing, Western Europe
With our Master in Marketing & Sales in online learning mode, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. All companies need professionals in their Marketing Departments who are capable of successfully managing the correct combination of the three main elements offered by our master: solid marketing training and knowledge; the skills necessary to respond effectively to the current market and environment; and the ability to turn the existing technologies into a competitive advantage. Throughout the program, you will be provided with the knowledge and tools to develop your competences.
In addition, being this master in online version, you can have a quality learning anywhere! We have more than 10 years in online learning education and we are member of Grupo Planeta deAgostini, leader in providing programs in online mode, our “distance” courses offer all the contents of classroom learning, in order to use a complete and professionalizing experience.
Our online version of the master allows you to study and learn content directly from your home or from anywhere else. Our teachers are experts in distance teaching and use the interactive synchronous methods typical of participative class lessons. You can get all the advantages to be part of an interactive class with lecturers and classmates, easily following lessons from anywhere else. Our online learning is also available in an asynchronous mode to also give the possibility to those who can’t attend lessons to watch the content and learn in an asynchronous way.
Rome Business School offers you the opportunity to hone your skills and enrich your knowledge on entrepreneurship, innovation and other key topics in the world of management by taking part in our International Bootcamp in Rome which, only for online students, is included in the tuition fee! This bootcamp is designed to train participants to manage businesses situations on a global scale, international business projects and crosscultural communication, all with a learningby-doing methodology based on working with real cases and scenarios, with the support of international mentors who share their insight on global relations. In addition, this experience is an opportunity for exposure among international leading companies (Enel, Fendi, Jaguar Land Rover, IBM and many more) and a professional environment to boost your career.
Soft skills are the ‘secret key’ of a well-managed workplace and progressive career path. Soft skills are personal attributes that can affect relationships, communication, and interaction with others and are crucial for business success and effective leadership, in this high-tech world in which we live. With the Soft Skills Program, we offer you the opportunity to develop the soft skills necessary for your personal and professional growth. The Self Growth Program is optional and is structured as follows: 10 hours in total for 5 interactive and self-reflective soft skills courses (Certificate will be provided upon completion of the program):
Our skilled and professional Career Services Team provides our attendants with a personalized Career Path specifically designed to shape your professional profile in order to become a competitive figure in the actual working environment. Join our online activities, like workshops, webinars, company meetings focusing on the valuable topic of job seeking and career networking, individual career counseling meetings! Thanks to our worldwide network of partners, Rome Business School can provide you with access to a wide range of internship opportunities. These and more invaluable benefits are at your disposal to boost your career.
At Rome Business School we have solid partnerships in place with several globally renowned leading companies, such as Enel, Fendi, Bulgari, Eataly, IBM Italy, Land Rover and many more. To ensure our students can build a strong professional network, we constantly organize workshop, meetings, visits, events and guest lectures with representatives from elite business ecosystems, encouraging interaction between leading professionals and the students, and facilitating the learning process. Obviously, all these activities are accessible to our students online, thanks to real-time calls and videos.
Online learning allows easier training thanks to audio lessons, videos and lecture notes from all disciplines for a better understanding of the contents. Interactive videos, learning test tools and many other multimedia supports will allow you to better understand the course content and facilitate the assimilation of the concepts.
The Online format of Rome Business School’s Master in Marketing and Sales is structured to provide participants with a thorough preparation for the Marketing sector and crucial aspects of other related fields, starting with a wide overview of the broader management world and then proceeding to analyse all the specific subjects and aspects of Marketing, as well as providing an in-depth insight into innovative and responsible leadership, its trends and best practices, as well as how they can be effectively applied to the Marketing and Sales Industry.
A team project aimed to develop a Marketing & Sales plan designed to accomplish a business goal in the area of Marketing & Sales, of an existing or fictitious company in the Marketing & Sales Industry. All teams are guided from the very initial phase of the project.
After the completion of the capstone project, students should be able to:
The Master will be taught through interactive lectures, case study analysis, in-class exercises, discussions, roleplays, teamwork exercises, video discussions, business analysis and student presentation sessions.
Case studies will be utilized to engender discussion and illustrate real business and communication issues. Students will be encouraged to read widely and engage in discussion and debate. The didactic methodology is based on action learning, through which teachers implement a learner-centered approach, engage students and provide activities which allow students to apply the acquired knowledge. All teachers use active learning methods in class, which are also suitable for interactively engaging distance learning students.
Rome Business School’s Master in Marketing & Sales are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing. The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.
STEFANO CORSINI – Stefano Corsini has gained a 25-years experience in the world of Food & Beverage, and experience acquired from a passion that ultimately turned into a profession. He has worked as an Account Manager in the Italian Sales and Marketing division of Unilever Food Italia in 1997. This role further extended his management capacities in the world of F&B, with particular regard to Marketing & Sales, Product Development, Customer Satisfaction, both at a national and international level. These are some of the Companies he worked for: Compass Group, Italia Zuccheri, Unigrà, Modecor Italiana, Tate & Lyle Sugars, managing the B2B, B2C, Retail, Foodservice, and HoReCa channels. Today, as an Executive Director, he also provides consulting services.
LISA BARBIERI (Brand Strategist & Communication Consultant) – 15 years of advertising and marketing experience, working for International brands such us Colgate and Palmolive, Audi, Nastro Azzurro, etc. She worked in some of the most prestigious international advertising agency like Atletico International Advertising Barcelona, Euro RSCG Milan and GHMC London. She is co-founder at Chocolate Factory Studio / eibrading.com – Branding and Advertising studio and she took care of international companies’ projects like Ge Oil & Gas, Save the Children, Axa Insurance, Tucano urbano, Sant’Orsola, etc.
EUGENIA CAPPABIANCA (CEO & Partner Connection-e S.r.l.) – Graduated at 21, she started a career in Mktg. Mgmt., at J&J, first, and later at Unilver. After 5 years, she joined the multinational agency DMB&B, in which she grew, managing accounts like P&G, TWA, in Italy, becoming Director at 29yrsin Europe. Back in Italy, as Business Unit Dir. at Y&R, she headed a diversified team on the International Accounts Ford, Colgate, Kronenbourg and Tourtel. • She became an entrepreneur at 36, founding Market Energy, a marketing and communication company, providing direct and digital marketing projects, as well as consulting.
FRANCESCA BARBARANCIA (Histovery Head of Business Development Italy) – Strategic thinker and a visionary business leader, specialized in facilitating International companies enter the Italian market and Italian companies going international. She is a Marketing / Communications manager, with over 20 years of experience in partnership: she has worked for leading companies such as Wind TLC, ItaliaOnline, Seat PG, Paesionline, Valica, Histovery and AirBnB. In addition, Francesca is a Marketing/Business Professor at prestigious American and International Universities in Rome.
NABIL BOLOUS (Chief Planning & Strategy Officer)– Experienced international strategy, marketing, finance, and planning executive. He has 25 years of experience in international corporations (telecom, transportation, education and ICT). He builds high performance and revenue growth with a track record of leading measurable company improvements and greater efficiency. He is a Training and Development expertise, with extensive corporate programs, marketing & communication, customer service, and technical & soft skills
ANTONIO RAGUSA (Dean – Rome Business School) – He is the founder and Dean of Rome Business School. Graduated cum laude in law and qualified as a lawyer, he has a Master of Business Administration from London’s Imperial College Business School, further specializing in marketing and communications at the London School of Economics. He has been teaching managerial disciplines at many Universities and Research Centres. He has many years of managerial experience in international companies. He is the author of publications on subjects related to organizational communication, marketing and human resources management. Among his awards and recognitions: New York Award 2018 and Emilio Castelar Award 2019 for his commitment in education at an international level.
DAVIDE SCARPARO (Commercial Account Manager of Exepedia Group) – He has many years of experience in sales and marketing in the tourism and sporting events sector. After several operational experiences in hotels including the famous Forte Village luxury resort, he worked for the “incoming” project of the Internazionali BNL d’Italia, the most important tennis tournament in Italy. Today he works in the Expedia group, the largest online travel agency in the world which includes the brand like Trivago, Hotels.com and …
ANDREA STADERINI (Strategic Accounts Lead – BLIS) – He has almost 19 years of experience first as a satellite TV executive and then as a digital entrepreneur. So far he has had a very eclectic career, developing different skills in both the digital and marketing fields. In 2018, he launched the Blis Rome office and he is responsible for all sales activities in Central and Southern Italy. Blis is the global leader in real world intelligence, with 33 offices on five continents.
GLORIA MENEGHINI (Consultant) – Consultant with more than 15 years of work in the field of communication, marketing strategies, business organization and the HR world in Italy and abroad. To her continuous research, she combines innovation, technology, dynamism and experience building, together with entrepreneurs, managers and professionals, projects and new solutions, tailored and practical, directly where they are based and where they work.
With our help, you can create your career strategy via a journey of self-reflection, exploration, and achievement. This program is designed to help you build a solid path towards a succesful career and professional future as well as to find opportunities in line with your ambitions and expectations. In particular, the school offers the following services to the enrolled students:
Rome Business School supports its students even beyond the academic environment, providing them with guidance and assistance in developing a strong professional profile that reflects the most sought competencies in the current job market.
Thanks to the commitment of our students and the continuous work of our assistance service, we have achieved important results in terms of employment and achievement of the aspirations of the individual participants in our courses.
In particular, according to the most recent statistics:
38% of our students have pursued an international career;
43% of our students have obtained a job position in large multinational companies;
37% of our students are currently successful managers;
72% of our students benefited from a salary increase at the end of the course of study (in the case of the Master Part Time, a growth in the pay packet of 27% was noted);
68% of our students have increased their job responsibilities at the end of the master;
92% of our students received new job offers upon completing their studies.
At the end of the Master, 96% of the students obtained an internship in internationally renowned companies. Some of our professional partners:
The tuition fee for this Master is 5.900 euros (VAT included) the payment of the participation fee is installable.
It can be paid:
According to the individual profile, experience, and proved motivation, the candidate can be awarded a scholarship covering part of the overall tuition fee (up to 25%). Indeed, Rome Business School offers the opportunity to the most deserving candidates to benefit from 7 different types of scholarships. These partial economic coverages can consist of 6 months of interest-free financing.
The competition for scholarships increases as the start date approaches and funds are limited, so it is advisable to make the request as soon as possible.
Hone your entrepreneurial skills and test them with the ultimate challenge: Rome Business School’s exclusive Bootcamp in Barcelona, organized in partnership with EAE Business School, a beautiful city at the forefront of innovation and among the most productive start-up ecosystems. “Rome Business School’s Bootcamp in Rome focus on international business leaders and all the skills needed to be a succesful manager. This Bootcamp in Rome is included in the registration price: just think about the flight and accommodation, we’ll take care of the rest!
Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:
The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.
Students who successfully complete the programme will receive a double certification: Rome Business School’s diploma and an official certification by Universidad Internacional de Valencia (VIU), which provides 60 internationally recognized credits (60 ECTS).
If you are looking for top-quality advanced training in a particular business area, countless opportunities for skills development and testing yourself, ways to expand your professional network and make contact with elite professionals working in several business fields, we have exactly the program for you. From there, it’s all up to you! Your determination and willingness to learn and experience new ways of thinking are all you need to make the most of one of our programs and start making your way along the path towards success in your career.
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