With our Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to evolve, and participants will undergo a process of change and personal growth.
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Formula: Specialized - Online
Language: English
Intake: October 2022 | Scholarship up to 30% until May, 27th.
Ten of our Masters are officially recognized among the best at an international level by Eduniversal Ranking, in which the Marketing area is also featured.
Top 200 – Regional ranking within the 9 geographical zones
Ranked N. 60 in Marketing, Western Europe
The Specialized Master in Marketing and Sales is designed for those who want to obtain a general basic knowledge in the business world and, at the same time, acquire specialized skills thanks to the mastery of the digitization systems of the reference sector.
Rome Business School is a member of Planeta Formación y Universidades, an international network created in 2003 by the De Agostini and group Planeta that embodies a strong commitment from both companies, university education and vocational and lifelong training.
An international network of companies partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers
Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcellona, Paris, Rome and Tuscany and mixed ethnicity in our classes
Our higher purpose is to build managers and leaders. For this reason we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.
Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business
Powered by Unilever
Take a hands-on class and tackle on a task. As a real marketer, you will create a B2B e-commerce strategy to increase revenues and evaluate sales effectiveness. In partnership with Unilever.
*company partners are subject to change during the year
After the completition of the Master, our students get on average a +24% salary increase, thanks to:
International Bootcamp in Silicon Valley, Barcelona, Paris, Rome and Tuscany
During 2022 RBS has decided to upgrade the Bootcamps offer, adding 3 more international experience, in which tudents will experience an intensive and fully immersive business experience, meeting international managers and developing new bonds with foreign students.
Structured and divided in two main pillars
Dare to think differently. Dare to act innovatively.
A 5-step structure is built to help you discover how to organize, chose and bring to life your business idea
Explore, Build, Engage, Act, Evolve
An entire team of professionals provides our attendants with a personalized Career Path specifically designed to shape his or her own professional profile in order to become a competitive figure in nowadays’ job market.
Among our partner:
The Specialized Master in Marketing & Sales is designed to develop professionals who will master and sharpen their skills and embrace change as the most effective way of generating competitive advantages, who can capitalize on new technologies, who have a solid grasp of the new generations of professionals joining the employment market, who fully understand the importance of the work/life balance and ethical conduct, and who are committed to developing, attracting and retaining talent as the best way to ensure success in the new business ecosystem.
Marketing and Automation Channels, Digital Sales, New Tech & Future Trends
Adhering to the highest standards of teaching methodology provided by EFMD, the Master is taught through interactive lectures, case study analyses, exercises, discussions, teamwork exercises, video conferences, business analysis and sessions of student presentations. Students are encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, with lecturers implementing a student-centered approach, getting students involved and providing activities that allow students to apply the knowledge acquired. The Online Methodology consists of live, interactive lectures, led and facilitated by professors. The programs are self-paced, as students take pre-master courses at their own speed and using self-assessment exercises. This practical, applicable methodology consists of synchronous and asynchronous activities.
Students are free to learn at their own pace and define personal learning paths based on their individual needs and interests, as well as the content provided, taking into account the deadlines for learning, evaluation and assessments. The self-paced methodology is applied on the pre-master courses, which are based on pre-recorded interactive sessions led by the lecturer professor, with a PPT presentation, exercises and self-assessment for each course. Students study the material at their own pace and do a self-assessment exercise to track their progress.
The online learning methodology is fully professor-led and facilitated live in real time. Every lecture is created and delivered by a lecturer using our online platform Blackboard. The communication tools used by the lecturers include discussion forums, chats, emails, breakout sessions, whiteboards, and audio and video sharing to communicate and work together. As a final step, sessions usually include an exercise or assessment to measure the learning.
The online methodology in every class is live and interactive. Teaching methods and techniques are used creatively to develop an engaging and motivating learning experience. There is frequent interaction with the student interaction to foster and maintain engagement and promote learning.
The online learning methodology is practical, with all the class activities and online learning methods, e-content and materials used also being put into practice in the different assessments (self-assessments, tests and practical assignments), capstone project and class activities.
The online methodology is structured as a combination of synchronous or real-time activities (such as online platform chats, breakout rooms/sessions, virtual pooling, virtual whiteboard, etc.) and asynchronous or on-demand activities, which students can do whenever suits them best in terms of their preferences and other commitments (such as emails, discussion forum platforms, online platform meetings, recorded lectures via links, virtual coffee and conversation sessions, etc.).
Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. None of the new technology and innovation can be applied without proper leadership. The Leadership Program is a path towards self-discovery, empowerment and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role plays and quizzes.
Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by managers from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. The Lab is entirely run by the School’s Partner Companies and the activities included are specific for each Master program and goal.
Phase 1 | Manager Meet-Ups
Students meet two managers from the Partner Company, from different areas or divisions, such as finance and marketing, who share their experience of their day-to-day work and business, with a specific and relevant focus for the Master.
Phase 2 | Hands-on Class
Students gain first-hand insight from the direct experience of company managers, enhancing the knowledge and skillset acquired on the Master. They will analyze, assess, create and develop, a certain plan or strategy given by the company in relation to what they have studied in class and the company’s business operations.
Phase 3 | Get on Task
The company managers present two in-class business scenarios (business cases), so that, by implementing the concepts learned, the students find solutions and create strategies. At the end of the class, they orally present the final results and ideas.
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Work on one of two real Business Challenges of a specific company. Choose between a Business Plan, or a Marketing plan.
To create your final project, follow the Ready, Set, Go Structure
Stage 1: Team Creation
Stage 2: Capstone Project – Kick Off
Stage 3: Project Proposal, followed by two Mentoring Sessions
Stage 4: Knowledge in Action
Stage 5: Capstone Project Presentation
You will present your Capstone Project to the Academic Committee composed of the Master’s Program Director, and (if applicable) a select group of industry experts and managers.
The project will be evaluated in terms of content, originality, and presentation, plus a bonus for an excellent teamwork activity.
The Practical Challenge: Create a stronger content strategy for Unilever’s website virtual tour by creating an interesting branding strategy using unconventional tools and an outside-the-box mindset.
Company Partner:
The Practical Challenge: Define the Go-to-Market Strategy for the company Moxoff, by identifying the communication and marketing strategies to reach the target and present Moxoff as the right partner for performing innovative projects.
Company Partner:
The Practical Challenge: Identify potential competitors in the Italian market for the new products of the company, choose the right target customer and sales channels, and draft a 3-year Business Plan.
Company Partner:
The Practical Challenge: Design an engagement & sales strategy for Architects, Designers and Showroom salespeople (three or more different strategies are even better) using marketing automation tools for the company.
Company Partner:
During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience
The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.
Composed of 70 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.
70
Members
13
CEO and General Management.
19
Marketing and Sales Communication.
Rome Business School’s Master in Marketing and Sales are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields. The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.
FRANCESCO LANDOLFI
He has spent his entire professional career developing innovative and high-tech projects in different industries, including Information Technology, Healthcare and now Venture Capital. He has held several international Marketing & Sales management positions in large corporations such as Microsoft, Baxter, IBM. He has also developed innovative entrepreneurial projects as a director and shareholder, running several startups in the eHealth sector. He is a Senior Partner at a private equity and venture capital firm.
PROFESSORS
ROBERT SONNABEND
Robert Sonnabend comes from an international business background. A global marketing executive with extensive manufacturing experience, he developed manufacturing and distribution channels in China and India, including factories in Tianjin, China and Bangalore, India, for mid-size computers and software. He has also worked with businesses in Japan, the UK, France and the Netherlands, as well as extensively throughout the US and the Americas. He has worked as a Managing Director at Enhanced Training Technologies Crawley in West Sussex, England, as Vice President and Director for International Relations at Charles River Data Systems, USA, as a Director of Operations for Inconix Cooperation, USA, etc.
CAROLINA EUGENIA CAPPABIANCA
She started her career in Unilever. After 5 years, she joined the multinational agency DMB&B, in which she grew, managing accounts such as P&G and TWA, in Italy, becoming Director at 29 and contributing to a 2-point share growth in one year; in Europe, heading the Oral Care Team, and defining the new brand equity, later adopted by the US; in the USA and Latin America, as the Regional Group Account Director of P&G Paper Business/Pampers. She founded Connection-e, a consulting firm specializing in Relationship Marketing and communication strategy, with clients such as Sky Italy, and award-winning projects, including the launch of Extra, as well as Pfizer, Wolters Kluwer and many others.
MAURIZIO DI DOMENICO
Senior Manager specializing in Sales Management and Commercial Networks with consolidated experience in the Air Transport and Industrial Construction sector. He is one of the first Italian Managers whose CV has been certified by RINA Services and sponsored by FEDERMANAGER. Over the last 27 years, he has carried out managerial activities, managing negotiations in almost all European countries, many Asian and South American countries and the USA. He currently works on SME Business Development projects in the USA and Europe as the Export Manager. He is a Senior Partner at Ambire and a Temporary Export Manager for internationalization.
JAMES WHITTLE
James Whittle is a digital marketing professional who has been working in an online context since the early days of the Web. He has created, managed and marketed the web presence of dozens of organizations, from government to international NGOs, for two decades. James began his online career editing the world’s first online trading portal in Connecticut, USA, and has also worked in Hong Kong, Thailand, Ireland, the UK and Italy. Organizations to which he has brought his expertise include BMW, the UK Government, Serco, GfK, and SDL International.
ANDREA VELLUCI
Andrea is a Senior Sales Manager with over 15 years’ experience in the Sales Industry. He worked as the Head of Sales at Universal Pictures Entertainment Italia, as well as for 14 years as the Sales Force Manager at PlayStation. He also worked as a Pricing Analyst at Hertz. He has a Bachelor Degree in Business Administration and Management from La Sapienza in Rome.
ANDREA CICERI
After obtaining a PhD in Neuromarketing and Consumer Psychology, he founded SenseCatch, where he combines classical research methodologies, such as interviews or focus groups, with neuroscientific approaches with a particular interest in Eye-Tracking methodology, which allows direct access to visual data and considers it fundamental for explaining consumer behavior. He also has a Master in Marketing and Communication.
SARA CAPRASECCA
Digital Marketing and Communication Consultant, Project Manager and Digital Strategist. She has worked for Deliradio.it, Gecko Way SRL, Beelnclusion.com, Pop Up Live Sessions, MM Line Production records, Perilcane.it, and Vikschool. A graduate of Italian Literature and Mass Media Communication, she gained extensive experience in a logistics company (2008-2013) and worked for the first Roman online radio as a Digital Press Officer. She specializes in Digital Transformation for SMEs.
MASSIMO DI GENOVA
A senior manager with expertise and experience in Sales Management, as well as in Innovation and Digital Business. A strategic consultant with 20 years’ international experience in multinational ICT companies such as Cisco Systems and Alcatel. He now works as a Sales Manager at Nokia.
MARIO MOLINARO
Digital Consultant and Team Leader at Digital Angels with a Master in Communication and Corporate Advertising from La Sapienza University of Rome. He has worked for clients such as EATALY, Hp, UNICEF, Wind, and Wiko.
Throughout your Master in Marketing and Sales, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.
In particular, according to the most recent statistics:
To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:
The Career Acceleration Program will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
We focus on your entrepreneurial side.
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
Networking and partners
Rome Business School has established solid partnerships with several world-renowned leading companies, such as Enel, Fendi, Bulgari, Eataly, IBM Italia, Land Rover and many others. To ensure that our students can build a strong professional network, we constantly organize guest meetings, visits, events and lectures with representatives of elite business ecosystems, encouraging interaction between leading professionals and students, and facilitating the process learning.
Multicultural classes
Thanks to the school’s purely international mold, students will have the opportunity to take part in classes with students from more than 150 countries. This will allow participants to increase their knowledge of other cultures other than their own.
Student Hub
Every year we welcome students from all over the world: from cities and small towns, of all cultural, ethnic and religious backgrounds. Rome Business School enhances the experience of students creating opportunities for learning, involvement, personal and cultural development that go well beyond the lessons.
Events
Our students will be able to participate in various activities: Coffee Meetings with the CEOs of prestigious multinational companies, company visits or simple events designed to promote socialization and intercultural exchange which has always been the central point of our school.
Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:
The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.
Payment
Payment of the participation fee of € 6,400 can be made in the following ways:
Scholarships
Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
CONTACT US
Via Giuseppe Montanelli 5, 00196 Roma RM
