During the first module of the International Master in Sports and Lifestyle Management, students will learn how to:
- Develop effective managerial strategies for Sport Industry Companies such as Sports Media, Sports Club, Sports Association, Sports Event Production, Fitness and Leisure Gyms, SPA and Sports Hotel;
- Develop a Business Plan for your own business;
- Apply wellness and lifestyle management techniques and wellness coaching;
- Understand and apply planning, financial management, and management control principles to the sports Industry;
During the second module, students will learn how to:
1) Sports Industry
- Sports International Governance, Economics and Organizations
- Sport Industry in Europe – Trends, Analysis & Statistics
- IOC, FIFA, UEFA and the Sports Industry
2) Sports and Lifestyle Branding, Advertising and Selling
- Brand Management & The Role of Advertising for Sports and Lifestyle Management
- Pricing, Sales, e-commerce & Selling in Sports Merchandising of Sports and Lifestyle Offerings
- Digital Sports and Lifestyle Influencers
3) Lifestyle Management
- Wellness Coaching and Lifestyle Management
- Functional Nutrition for Sports Performance
- Prevention of Risks in Sport Management
4) Football Business Management
- Inside the Football Business & Football Governance
- The Management of Football Club
During the third module, students will learn how to:
5) Sports and Lifestyle Event Management
- Media Rights, Sponsorship & PR in Sports
- Sports and Lifestyle Event & Venue Management
- Sport Agent
6) Innovation, Sport Tech & Legal Aspects of Sports and Lifestyle Management
- Principles of Sports Law
- The Phenomenon of e-Sport Revolution & The Metaverse
- ESG Trends in Sport & Sustainable Lifestyle
- Sports Data Analytics and Business Decision Making
- New Tech, Innovation and the Future of Sports and Lifestyle Management
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
- Elective courses are organized in 4 main areas of interest
Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by Puma SE managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by Puma SE managers with whom you will create strategy to guide customers through the customer’s journey of Puma SE.
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.
You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.