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International Online Master in Sports and Lifestyle Management

The International Online Master in Sports and Lifestyle Management aims to develop professionals who will embark on a career in the sports and lifestyle industry; Sports industry is the ultimate sophistication of the entertainment industry. From live events, to media, TV and Internet broadcasting; from Professional Sport Teams to Private Exclusive Sport Clubs.

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Formula International
Method Online
Language English
Start Date October 2024
Enrollment 79%
Available seats 9
Scholarship valid until July 26th
25% UP TO

International Online Master in Sports and Lifestyle Management Overview

The master gives a great exposure to companies and industry professionals. Students will be visiting the top players in the industry and will be able to learn from their business realities and network. Previous intake company visits include: FC Sion, Lazio Football, F.I.R Italia, Fullham FC.

The management of these industry entities has experienced deep changes, requiring a new class of professionals skilled both in event management, Lifestyle, media management, and sport management. ​

Learning Outcomes

  1. Identify the key economic aspects of the sports industry.
  2. Analyze and solve real-life business problems related to the sports industry.
  3. Acquire wellness coaching and lifestyle management techniques and best practices, as well as theoretical principles about functional nutrition for effective sports performance and sports rehabilitation.
  4. Create a brand identity in the sports industry and implement effective strategies to work with branding policies.
  5. Create different offerings and manage sales of sports merchandising and other products or services related to the sports industry.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.


Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business

Why choose our Master in Sports and Lifestyle Management?

Practical Approach to Learning

Business Practice lab with Adidas: Meet the managers, do a hands-on class, create a business forecast strategy considering people, business and technology:

  • Re-brand a strategy of a sport company
  • Use sport methodology and data to create a peak performance program for managers.
  • Develop a communication strategy to handle a playing season that is under performing.

  • Capstone Project: Work on a challenge of your own company or work on a real business challenge of a company in the industry.

    Career Impact

    +27% Salary Increase on average, after 1 year the completion of the Master in Sports and Lifestyle management. They work in prestigious companies in the sports Industry such as: DAZN, Technogym and Ozamba.

    Think Big & Go Global

    Think big and go global, choose among 4 continents and 9 International Bootcamps in Rome, Tuscany, Paris, Barcelona, Nigeria, Qatar and Silicon Valley (US), China, London and have an immersive and stimulating experience, focused on the topics of the business world.


    FLEXON Online Disruptive Learning Model – Learning through collaborative learning. Digital pills, weekly wrap ups, forum discussions, team work, direct feedback and much more all structured in a flexible learning path. Study following live lectures in streaming on our digital platform plus at your own peace following lectures uploaded daily and available on demand.

    Among our Partners:

    rome business school partner ss lazio logo rome business school partner adidas logo rome business school partner porsche logo rome business school partner tim logo rome business school partner ferrarelle logo rome business school partner starbucks logo rome business school partner puma logo rome business school partner juventus logo

    International Online Master in Sports and Lifestyle Management:

    The Master’s program offers students a bridge to the Sports and Lifestyle management industry, with exposure to companies and professionals through visits to prominent organizations. Students gain practical experience by rebranding a sports company’s strategy, creating performance programs with sports methodology, and developing communication strategies for challenging seasons. They also participate in a Business Practice lab with Adidas and work on Capstone Projects, addressing real industry challenges. This hands-on approach enhances understanding and networking in the field.

    Develop managerial skills and innovative perspective for successful sports and lifestyle mangement

    During the first module of the International Master in Sports and Lifestyle Management, students will learn how to:

    • Managerial Economics
      This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
    • Entrepreneurship and Business Planning
      With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
    • Business Strategy
      Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
    • Accounting & Budgeting
      This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
    • Marketing: Traditional and Digital
      Students will learn the application of marketing principles in organizational decision making.
    • Human Resource Management
      This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
    • Data Analytics ​for Managers
      This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
    Do impactful branding, advertising, communication & sales of sports and lifestyle offerings

    During the second module, students will learn how to:

    1) Sports Industry ​

    • Sports International Governance, Economics and Organizations ​
    • Sport Industry in Europe – Trends, Analysis & Statistics​
    • IOC, FIFA, UEFA and the Sports Industry ​

    2) Sports and Lifestyle Branding, Advertising and Selling

    • Brand Management & The Role of Advertising for Sports and Lifestyle Management ​
    • Pricing, Sales, e-commerce & Selling in Sports Merchandising of Sports and Lifestyle Offerings ​
    • Digital Sports and Lifestyle Influencers ​

    3) Lifestyle Management ​

    • Wellness Coaching and Lifestyle Management ​
    • Functional Nutrition for Sports Performance ​
    • Prevention of Risks in Sport Management ​

    4) Football Business Management ​

    • Inside the Football Business & Football Governance ​
    • The Management of Football Club ​
    Embrace new tech for sports, innovation and sustainable sports business

    During the third module, students will learn how to:

    5) Sports and Lifestyle Event Management ​

    • Media Rights, Sponsorship & PR in Sports ​
    • Sports and Lifestyle Event & Venue Management​
    • Sport Agent ​

    6) Innovation, Sport Tech & Legal Aspects of Sports and Lifestyle Management ​

    • Principles of Sports Law ​
    • The Phenomenon of e-Sport Revolution & The Metaverse ​
    • ESG Trends in Sport & Sustainable Lifestyle ​
    • Sports Data Analytics and Business Decision Making ​
    • New Tech, Innovation and the Future of Sports and Lifestyle Management
    • Business Ethics and CSR  
    Why Electives?

    The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

    Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

    • Electives assist students in carving out a niche for themselves and becoming more competitive.
    • Electives expose students to courses they might not have encountered otherwise.
    • Electives provide a one-of-a-kind curriculum that fosters life and career skills. ​
    • Elective courses are organized in 5 main areas of interest:
    1. ​Innovation & Growth
    2. Tech & Digitalization
    3. Industry Business Excellence
    4. International Business
    5. Global Electives with RBS School partners
    Practice Lab | In partnership with

    Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by Adidas managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by Adidas managers with whom you will create strategy to guide customers through the customer’s journey of Adidas.

    Capstone Project

    At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

    Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.

    You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.

    Rome Business School International Bootcamps experiences

    rome business school international bootcamp world map

    There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

    Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.


    The challenge is how to combine creation and management in a luxury house as in all types of companies.

    Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

    Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

    The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

    Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

    Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

    Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

    Participating in a Bootcamp in London is an extraordinary experience that combines intensive and immersive learning in a urban environment rich in opportunities. The city itself is a melting pot of cultures and innovation, offering a vast network of professionals and leading companies. A Bootcamp in London allows you to gain cutting-edge skills in a cosmopolitan and stimulating atmosphere, preparing you for global work challenges and creating valuable connections for your professional future.

    A Bootcamp in China is an extraordinary adventure that immerses you in a country rich in history, culture, and innovation. This intensive journey allows you to acquire top-notch skills, discover new professional perspectives, and create global connections in a setting where the ancient and the modern blend in a unique harmony. Participating in a Bootcamp in China is an extraordinary opportunity for personal and professional growth that will open up new horizons for you.

    Your Mentors

    An International Leading Team | CAB

    The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

    Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

    103 Members
    19 CEO and General Management


    Rome Business School’s International Online Master in Sports and Lifestyle Management​ are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker.  The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

    Program Director

    Enrico Gelfi

    Co-Founder of EIS and Founder of Workpleis. Education: -Bachelor's Degree in Philosophy - University of Milan. -Master's Degree in Strategy and Planning of Sports Events Organizations - MasterSport.

    Enrico, a graduate in Philosophy, turned towards the Sports Industry after attending the MasterSport program in San Marino/Rimini. He worked as Communication Manager at SGplus, one of the leading firms in the sports marketing sector, for 10 years, with a significant portion of that time spent as a partner in the company. He founded and managed the talent department of the Italian unit of the MP Management Group – now Select Model – focusing on enhancing the image of actors, top athletes, and TV personalities.

    In 2017, he founded EIS, a sports management agency, where he manages the image rights of professional athletes with an innovative approach that evolves the role of a champion. He also became a partner in a second agency, Sport Digital House, through which he launched the Italian Esports Observatory in 2020, the first B2B networking and training platform for the Italian Esports industry. He is also the Founder of Workpleis, the first digital community that brings together managers, professionals, and champions to discuss the contribution that sports can bring to companies. Today, he is one of the leading professionals capable of offering a comprehensive communication and marketing package that spans from physical sports to virtual ones.​

    Francesco Vena
    Francesco Vena Member of the Board of Directors of Museimpresa Italian Association of Business Archives and Museums

    He represents the fourth generation of family management of a 128-year-old brand. A lawyer, he is CEO of Lucano 1894 and vice president of the Associazione Marchi Storici d'Italia. Since May 2022 he has been a member of the Board of Directors of Museimpresa, the Italian Association of Business Archives and Museums, of which Amaro Lucano is a member. He recently received a special mention from the Gruppo Giovani Industriali di Confindustria, in collaboration with the Luiss Business School, as part of the "A Family Affair" competition, for successfully combining innovation and tradition.

    Luca Pennacchi Head of the Soccer Division Reset Group

    A Football Agent. He has been passionate about the World of Sports since he was a child, and divides his passion between tennis and university studies, earning a degree in Legal Science from the University of Law of Roma Tre and simultaneously the title of National Tennis Master. His passion for soccer and the management environment led him to obtain the qualification for the Register of Sports Agents of the FIGC at the age of 23 and for the past 16 years he has been working with Reset Group Srl, a leading company on the European scene in the sourcing, growth and management of the best Italian and international soccer talents. From 2021 he became Head of the Soccer Division of Reset Group, coordinating a staff of 13 people divided between Agents, Lawyers and Scouts. In 2019 and 2020, he holds the position of sports law lecturer at two Masters in Soccer Management preparatory to passing the CONI Sports Agent exam.

    Simone Gambino
    Simone Gambino Honorary Life President FCI (Italian Cricket Federation)

    He has been a journalist and Honorary Life President of the FCI (Italian Cricket Federation) for 30 years. He started freelancing in 1992, rotating between television, radio, print and online press. In the past 30 years in cricket presided over 2 ICC World Cups 1992, 2015, 3 ICC T 20 World Cups in 2009, 2012, 2014, 2 Champions Trophies, 2011 2012, 1 Indian Premier League 2008, 17 Giro d'Italia 2003 2019 (two NFL seasons 2009 2010) 2003 Rugby World Cup Final 2003 Davis Cup Final.

    Rocco Menichella
    Rocco Menichella Senior Sponsorship Manager Havas Sports Entertainment

    Multi-talented sports management professional with strong leadership and relationship-building skills Possesses a deep knowledge of both the U.S. and European sports industry and a broad understanding of the market and sports consumer attitudes. Currently works at Havas Sports Entertainment, as Senior Sponsorship Manager. Responsible for account management and activation of sports partnerships in HSE Italy's client portfolio and for identifying and negotiating new partnerships to support brand and business objectives. Also worked for IMG as Strategic Partnerships Manager IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries.

    Claudia Schininà
    Claudia Schininà Expert in Communication and Media and Sustainability Procter Gamble-BNP Paribas

    An expert in Communication and Media and Sustainability, Claudia Schininà works mainly in Italy but has had collaborations in the UK with Procter Gamble and in France with BNP Paribas. She currently works with Corporate Social Responsibility, whose goals include putting CSR at the heart of banking. Financing/investment activities He is also Media and Brand PR Group Manager for P&G.

    Fabio Casu Head of Gabinet Italian Basketball Federation

    He's specialized in the area of administrative finance, project management, financial transformation in sports management. Among his experiences, he worked for the Italian Basketball Federation as Head of Gabinet and was responsible for the design, development, and implementation of the organization and control system, processes, and training programs, reengineering of processes and procedures, development of special projects, facilitated finance.

    Andrea Cardone Collaborator Institute of Medicine and Sports Science CONI

    Collaborator Institute of Medicine and Sports Science of CONI (training methodology sector); Coordinator area" Analysis, Research and Performance" SS LAZIO male and female youth sector, Coordinator area" Analysis, Research and Performance" FIBS (all Baseball and Softball national teams) with which he participated in Tokyo Olympics. Coordinator area" Analysis, Research and Performance" of the Italian national men's and women's CURLING team Italian national Bob & Skeleton athletic trainer, Advisor to AAC (Italian Football Coaches Association).

    The Flexon Learning Methodology

    Adhering to the highest standards of teaching methodology provided by EFMD, the Master is taught through interactive lectures, case study analyses, exercises, discussions, teamwork exercises, video conferences, business analysis and sessions of student presentations. Students are encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, with lecturers implementing a student-centered approach, getting students involved and providing activities that allow students to apply the knowledge acquired. The Online Methodology consists of live, interactive lectures, led and facilitated by professors. The programs are self-paced, as students take pre-master courses at their own speed and using self-assessment exercises. This practical, applicable methodology consists of synchronous and asynchronous activities.

    Students are free to learn at their own pace and define personal learning paths based on their individual needs and interests, as well as the content provided, taking into account the deadlines for learning, evaluation and assessments. The self-paced methodology is applied on the pre-master courses, which are based on pre-recorded interactive sessions led by the lecturer professor, with a PPT presentation, exercises and self-assessment for each course. Students study the material at their own pace and do a self-assessment exercise to track their progress.

    The online learning methodology is fully professor-led and facilitated live in real time. Every lecture is created and delivered by a lecturer using our online platform Blackboard. The communication tools used by the lecturers include discussion forums, chats, emails, breakout sessions, whiteboards, and audio and video sharing to communicate and work together. As a final step, sessions usually include an exercise or assessment to measure the learning.

    The online methodology in every class is live and interactive. Teaching methods and techniques are used creatively to develop an engaging and motivating learning experience. There is frequent interaction with the student interaction to foster and maintain engagement and promote learning.

    The online learning methodology is practical, with all the class activities and online learning methods, e-content and materials used also being put into practice in the different assessments (self-assessments, tests and practical assignments), capstone project and class activities.

    The online methodology is structured as a combination of synchronous or real-time activities (such as online platform chats, breakout rooms/sessions, virtual pooling, virtual whiteboard, etc.) and asynchronous or on-demand activities, which students can do whenever suits them best in terms of their preferences and other commitments (such as emails, discussion forum platforms, online platform meetings, recorded lectures via links, virtual coffee and conversation sessions, etc.).

    Career and Entrepreneurship Services

    Throughout your Master Online in Sports and Lifestyle Management​ you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

    To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas: 

    The master is particularly suitable for those who want to pursue a career in the following roles:

    • Sports Marketing Manager
    • Sport Journalist 
    • Sport Event Manager
    • Sport Centre Manager
    • Sport Hotel Communication Director
    • Sport Media Marketing & Sales Manager
    • Sport Federation PR Manager

    The salary of our students after the completion of our International Master in Sports and Lifestyle Management increased by an average of 15,7%

    Our Flexon Learning Methodology Based on Planeta Formacion y Universidades online model of learning

    FACULTY CENTERED | Module Starts

    Learning guided by the professor

    • The Professor encourage students to reflect on the content
    • Guides and interacts with students to learn and master content through interaction and debates
    • Helps students continuously practice and revise how they perform through assessment form

    At the beginning of every module students will be introduced to the course, learn trough digital pills, Weekly Wraps ups and live course lectures.

    TEAM CENTERED | Working with your colleagues

    Learning through collaborative learning

    • Collaborative learning is the educational approach of the model, using groups to enhance learning through working together.
    • Groups of at least two or more learners work together to solve problems, complete tasks, or learn new concepts.
    • The group learning helps students develop their higher-level thinking, oral communication, self-management and leadership skills.

    Divided in teams, students will work together to a Case Study, trough synchronous and asynchronous activities, Class Forum and Lice Classes.

    FACULTY CENTERED | Module Ends

    Learning guided by the professor

    The Professor:

    • Creates assessment to measure students learning
    • Provides students with resources and materials for learning
    • Clarifies doubts
    • Evaluates the assessments and gives direct feedback

    At the end of every module students will be guided by the professor thanks to Q&A Sessions with the professor and will present their assessment, based on the activity provided by the professor.

    Admission process

    Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

    Evaluation of credentials
    Application Confirmation
    Selection Interview

    The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

    International Online Master in Sports and Lifestyle Management​:
    Financial Aid and Scholarships


    Payment of the participation fee of € 6,900 can be made in the following ways:

    • Installments from moments of enrollment (earlier enrollment for more installments)
    • Full Payment with an additional discount of -10%


    Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

    1. Early Enrollment Incentive
    2. Lifelong Learning Scholarship
    3. Academic Excellence Scholarship
    4. Executive Women Scholarship
    5. Entrepreneurial Grant
    6. Better Managers for a Better World Scholarship
    7. Student Loan Assistance Grant

    Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.


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    • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.

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    Please fill the form and we'll contact you by telephone with more information about the Master of your choice

    • Max. file size: 64 MB.
    • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.

    Student Testimonials

    master in sports and lifestyle student profile
    Yoan K.​ - Bulgaria​ Bulgarian Cycling Federation – Technical Director​ ​
    I chose RBS because I was always a big fan of Rome and Italy and wanted to experience living in this historic city. When I saw that RBS offers a master program in Sport and Lifestyle Management I was instantly interested, because I knew that combining living in Rome with studying about my biggest passion – sports, will be a truly amazing experience.
    sports management master student profile
    Joaquim L.​ - Colombia​ Ozamba Sports – Football Consultant​ ​
    I have chosen RBS because I’m a truly believer that knowledge is power. RBS offered all the conditions that I needed to be able to complete the master. As well, I have chosen RBS because of the Business Lab Program. The students of Sports & Lifestyle Management had the opportunity to learn with and from Adidas.
    master in sports management student profile
    Jo W.​- Germany​ CEV – Administrative Specialist​
    For me personally, the most valuable thing about RBS is the connections the school was able to develop over the years. Having the chance to speak to professionals from big sport organizations and better understanding what they are searching for was very valuable.​

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    International Master Online in Sports and Lifestyle Management