Nation Branding
The impact of a country's image on the economy
The Research Center of the Rome Business School aims to promote the production and distribution of knowledge within the academic, professional and social system. The Center focuses on both scientific and informative research, respecting the highest methodological and content standards.The Research Center plays a key role in the mission of the Rome Business School, which aims to provide excellent management training with a focus on corporate social responsibility and internationality. The Center therefore collaborates with academics, professionals and researchers from all over the world to identify the most innovative and effective solutions in the field of management, entrepreneurship and economic-social phenomena.The Research Center of the Rome Business School is committed to producing documents that are useful both for companies and for the entire academic community and society as a whole. In this way, the Rome Business School intends to support people and organizations in successfully facing the challenges of global competitiveness, offering them useful theoretical, methodological and empirical perspectives.
Valerio Mancini
Professor and Director of the Divulgative Research Center of the Rome Business School. Lecturer and coordinator of the Department of Linguistic Sciences at SSML “Armando Curcio” (Rome). He is, in addition, lecturer at the Italian Design Institute – IDI in Milan and Unicollege (Florence). He has been a visiting lecturer in Colombia, Argentina, Brazil, Poland, Cyprus, France, the United States, Nigeria, Ukraine, Macedonia, Syria and India. He has worked in Italy and abroad with several international (UNODC, UNICRI, MAOC-N and OECD) and national (MISAP, MASTERY and Youth Committee of the Italian National Commission of UNESCO) organizations. He has published several articles, reports and academic researches; he has been a foreign journalist for the Colombian newspaper “El Espectador” and, since 2010, he has been the correspondent for Italy for the radio program “UN Analísis.” Author of “Football & Geopolitics” (New World, 2021). He participated in 2019 in the preliminary advisory work for the justice reform project in Colombia. He was appointed in 2022 as a member of the Academic Board of the “Center for Leadership and Diplomacy” and the “Cyprus Centre For Business Research.”
Massimo Scarcello
Dr Massimo Scarcello is the director of the Academic Research Center and of the Academic Department of Rome Business School, part of Planeta Formación y Universidades Group. He can boast 30+ years of working experience, 20+ out of them spent in the education industry. Passionate in developing talent worldwide, he is Keen on providing cutting-edge learning experience and relevant content balancing the academic quality and managerial relevance, placing high value on the organizational development based on lifelong learning & strategic approach. He served, among others as head of corporate education at Milano School of Management, University of Milano and as director at Ashridge Executive Education at Hult International Business School. Prior he covered managerial – level positions within national and international companies.