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International Online Master in Food and Beverage Management

The Program aims to develop professionals who will master and sharpen their skills and embrace change, capable of recognizing the production and quality assurance processes peculiar to Food, Wine and Beverage.

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Formula International
Method Online
Language English
Intake October 2023
Enrollment 86%
Available seats 16
Scholarship valid until June 16th
25% OFF

International Online Master in Food and Beverage Management Overview

The master focuses on make professionals able to operate in a global market by developing specific managerial and communication competences.  ​

Professionals, who will also generate competitive advantages, build deluxe brands in the fine food, wine, and beverage sectors, by capitalizing on new technologies, by utilizing the most advanced marketing techniques to promote companies and products.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.

Why choose our International Master in Food and Beverage Management?

Career Impact

+22% Salary Growth, with over 69% of students finding a new job whitin six months finishing the Master and over 50% before the completition of the Master. They work in prestigious companies in the F&B Sector such as Zuma, RoccoForte and Volognano.

Flexibility

The International Online Master in Food and Beverage Management is a tailor-made programme built for distance learning. Study following live lectures in streaming on our digital platform or at your own pace following lectures uploaded daily and available on demand. Students are free to define personal learning paths based on their individual needs and interests, as well as the content provided, taking into account the deadlines for learning, evaluation and assessments.

Business in Action

  • Business Practice lab: Meet the Managers, do a Hands-on class and get on a task. Explore wines, do wine testing, learn how to do delux wine photography, powered by Consortium Vino Chianti
  • Create a Menu engineering for fine dining restaurant
  • Do a simulation of critical gastronomy and restaurant guide rankings

Rome Bootcamp

Students of the International Online Master in Food and Beverage Management have access to a one-week bootcamp in Rome included in the fee. Through this opportunity, they will be able to join the biggest international event at Rome Business School and challenge themselves. They will meet professionals from all around the world and mix together contents and sectors to become a leader in the strategy of their current or future company. Companies involved: Oracle, Canon, Carrefour, Ferrovie Dello Stato

Among our Partners:

Program: International Online Master in Food and Beverage Management

The master gives a great exposure to companies and industry professionals. Students will be invited to participate in food and wine fairs – Made in Italy: Sol & Agrifood, Vinitaly, TUTTOFOOD, Taste Firenze, Euro Chocolate, Milano Wine Week, Merano Wine Festival, Festival del Giornalismo Alimentare Torino and many others. The program is experiential journey.

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Develop managerial skills & innovative perspective for food, wine & beverage management

During the first module of the International Online Master in Food and Beverage Management​, students will learn notions of:

  • Managerial Economics
    This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
  • Entrepreneurship and Business Planning
    With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
  • Business Strategy
    Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
  • Accounting & Budgeting
    This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
  • Project & Operations Management
    With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
  • Marketing: Traditional and Digital
    Students will learn the application of marketing principles in organizational decision making.
  • Human Resource Management
    This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Create impactful marketing, branding, communication and be able to manage luxury fine dinning experience & delux wine

During the second module of the International Online Master in Food and Beverage Management, students will deepen:

  • Into the Global Food, Wine and Beverage Industry
    This module equips students with the knowledge and skills necessary to succeed as managers in the food and beverage industry. It covers the global food economy, the ‘Made in Italy’ brand, job health and safety regulations, and the agrifood system. Students will also learn about HACCP, workplace health and safety, laws, and sustainability practices in food production and supply chains.
  • Food Management
    This module focuses on equipping students with essential skills in effective food management. It covers topics such as designing a competitive food offering, menu creation, restaurant format, staff structure, and kitchen layout. Additionally, it explores the use of aesthetics in product design, supplier selection, sales forecasting, standardized recipes, culinary management, and front-of-the-house issues. The module provides comprehensive preparation for students in various aspects of food and beverage management.
  • Wine & Beverage Management
    This module focuses on equipping students with skills in designing a competitive beverage and wine proposition, creating wine lists, selecting suppliers, and controlling beverage costs. It covers aspects such as wine and beverage placement, highlighting and updates, as well as describing wines or other beverages. Students will learn to maintain sales and cost histories, monitor current activities, anticipate future trends, manage the beverage proposition, and compare operating results with budgets. The module prepares students for managing and ensuring consistent high-quality outcomes in the beverage industry.
  • Delux brands, Marketing and Communication of Food, Wine and Beverage
    This module focuses on the role of brand and communications in the food and beverage industry, with an emphasis on creating deluxe brands. Students will learn how to create, manage, and maintain brand identity, ensuring consistency in their communication plans. They will also explore mass media communication tools and their impact on food and wine promotion. The module covers examples such as food books, guides, and industry publications for analysis, as well as promoting value and targeting the right customers. Additionally, it provides an overview of food and wine journalism and ethical approaches to food criticism.
Set socially responsabile mindset to transform the food, wine and beverage sector into environmentally sustainable

During the third module of the International Online Master in Food and Beverage Management, students will learn:

  • ​Software Technologies in F&B
    This module focuses on software solutions tailored for the food and beverage industry to manage business processes effectively, from production to distribution. It emphasizes the use of data analysis software and machines to streamline production, reduce costs, labor, and minimize worker injuries. Additionally, the module explores food and beverage data analytics, allowing students to assess menu performance, customer preferences, and overall sales to optimize customer experience and digital engagement strategies.
  • International Strategies, F&B Innovation & Future Trends
    This module aims to help students identify areas for improvement in the food system, embrace purpose-driven sustainable innovation, and envision the future of the food and beverage industry. It emphasizes the importance of forecasting for unlocking business and impact opportunities, exploring international strategies, future trends, and new technologies. The module provides an overview of technology and innovation, highlighting the significance of staying updated with emerging trends and embracing new technologies in the industry.
Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

  • Electives assist students in carving out a niche for themselves and becoming more competitive.
  • Electives expose students to courses they might not have encountered otherwise.
  • Electives provide a one-of-a-kind curriculum that fosters life and career skills. ​
  • Elective courses are organized in 4 main areas of interest
Practice Lab | In partnership with

Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by Consortium Vino Chianti managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by Consortium Vino Chianti managers with whom you will create strategy to guide customers through the customer’s journey of Consortium Vino Chianti.

Capstone Project

You will have the opportunity to exhibit your abilities at the end of the course by tackling a real-world business challenge. Utilize your skills to find chances and create a truly inventive plan.

Face a real-life business challenge. You have the option of working in a small group, developing an internet sales plan, or developing a loyalty programme for different generations.

Two case studies from two real firms will be assigned to you to put your master’s course knowledge to the test.

Previous years’ experiences

The Practical Challenge:

Developing a new sales and marketing strategy to increase the sales of the wine product line ‘’Per Me and Per Te Wines’’ of the Volognano Azienda Agricola – Italian Winery.  Company: Volognano Azienda Agricola.

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Rome Business School International Bootcamps experiences

There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.

RBS_LOGHI

The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 101 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

101 Members
16 CEO and General Management
30 Marketing and Sales Communication

Faculty

Rome Business School’s International Master in Food and Beverage Management are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker.  The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

Program Director

Camilla Carrega

Graduated at the Università degli Studi di Firenze with an undergraduate Viticulture Enology and master degree in Enology, she has been Wine instructor, Wine Department Chair and Academic Coordinator of Food and Wine Studies at Apicius International school of hospitality in Florence.

She traveled multiple times in USA to promote the Italian lifestyle trough food and wine, collaborating with the James Beard foundation in NY, and several American Universities Camilla has been the Academic Programs Coordinator at Gambero Rosso in its headquarter in Rome, the undisputed leader in the World in what concerns the so called Saper vivere Italiano Italian Food, Wine and Lifestyle Gambero Rosso is the Number One Multimedia Company in Italy, always at the forefront in discovering and launching new trends and strongly involved in Promoting Supporting the best of “Made in Italy”.

For 30 years Gambero Rosso has contributed to the achievement of the best Italian cuisine and wines, combining tradition and novelty, authenticity of raw materials and production innovation.  She is also Mentor for Startup bootcamp FoodTech which is the leading accelerator of startups supporting and scaling companies innovating and disrupting the food industry where she is mentoring in everything related to food and wine management, business model, international education Today Camilla is Property Owner Chief Operating Officer at Volognano, www volognano com and free consultant in branding and communication strategy for Food Beverage companies.c

Crippa_professor
Michele Crippa​ Gastronomik - CEO

CEO at Gastronomik, consulting agency for the food industry. He worked as a consultant for companies such as: dry media srl ​​(for the television format “STREET FOOD BATTLE” for Coca-Cola Italia and Mediaset Italia1), FIERE DI PARMA SPA, EXPO MILANO. He has also worked for LOVEATWELL srl, as High-Quality Food Product Selector for the loveatwell.com e-commerce and librodeisapori.de. He also collaborated with Gambero Rosso, for reviews, and with Endemol Shine Group – Australia (AUS), for MASTERCHEF Australia – season 7 as Coordinator F&B and Hospitality – Italian Tour – Emilia-Romagna. Together with other professionals, he recently developed a tool (Sensory Box) to help patients regain their sense of smell and correct sensory deficits, after COVID19.

DIANA LENZI
Diana Lenzi​ CEJA Young Farmers - President

CEO at Gastronomik, consulting agency for the food industry. He worked as a consultant for companies such as: dry media srl ​​(for the television format “STREET FOOD BATTLE” for Coca-Cola Italia and Mediaset Italia1), FIERE DI PARMA SPA, EXPO MILANO. He has also worked for LOVEATWELL srl, as High-Quality Food Product Selector for the loveatwell.com e-commerce and librodeisapori.de. He also collaborated with Gambero Rosso, for reviews, and with Endemol Shine Group – Australia (AUS), for MASTERCHEF Australia – season 7 as Coordinator F&B and Hospitality – Italian Tour – Emilia-Romagna. Together with other professionals, he recently developed a tool (Sensory Box) to help patients regain their sense of smell and correct sensory deficits, after COVID19.

roberta-virgilio
Roberta Virgilio Food And Beverage Operations Consultant - Freelance

Consulente di Food And Beverage Operations con 10 anni di gestione e consulenza in cucina e oltre 5 anni di progetti di cooperazione internazionale in paesi in via di sviluppo. Esperta in negoziazione, cucina, gestione di eventi, relazioni internazionali. Tra le sue esperienze, ha lavorato come executive chef presso il Caffè delle Esposizioni e Chef consultant & Project Manager presso Laurenzi Consulting. 

Salvatore Cosenza​
Salvatore Cosenza Marketing Consultant - Freelance

Cosenza is Content and Community Manager, Food Writer and Marketing Consultant. He graduated in Ideation and planning of content and services for Digital TV at La Sapienza University, Rome. He writes articles about food and craft beer for several Italian websites and restaurants guides. Currently, writing for Food writer per Agrodolce.it. He also teaches at “beer tasting” courses. He was the Community Manager of Yelp in Rome and previously I worked as TV author.

Letizia  Sebregondi ​
Letizia  Sebregondi  Grapes - Founder 

CEO & [email protected]–company for digital marketing campaigns and online sales with a focus on wineries. Letizia has a degree in Economics and Marketing and enters in the world of Wine as an Export Manager for Castello del Terricio. She has also worked as a Sales Planning Manager at Tannico.it and as a Sales & Brand Manager at Vinci Importadora–Mistral Group.

Filippo Galanti
Filippo Galanti Divinea - Co-Founder & Chief Business Officer

Co-Founder & Business Development at Divinea. Divinea is a marketplace for wine tourism, making wineries and wine experiences more accessible to everyone. Among his experiences, he worked as a business innovation & development manager at E-Novia, (a unique institution in the Italian industrial landscape, an ‘Enterprise Factory’ which assists and optimises the transformation of research into products, researchers into entrepreneurs and start-ups into companies).  He also was Business Development Manager at YAPE (Your Autonomous Pony Express), is an e-Novia Portfolio Company that has given birth to the first self-driving, electric and ultra-light urban delivery vehicle entirely designed and built in Italy.

Jacqueline Tomei​
Jacqueline Tomei​ Ginevra Consulting - Manager

Co-partner of Ginevra Consulting, she also works as a Consultant for Startup and development of new F & B formats. She is also working as a Wine Consultant and she is a Sommelier. she has an AIS Sommelier Diploma (Italian Sommelier Association); AIS Sommelier Master Class; Master Class for specific wine categories like Borgogna, German Riesling, Nebbiolo, Champagne; Wine Consultant, Writer and Educator; IED Diploma (European Institute of Design) – Food Photography and Food Styling.

Career and Entrepreneurship Services

Throughout your International Master in Fashion Management, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas: 

Career Acceleration Program

The Career Acceleration Program will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

RBS4Entrepreneurship

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

The master is particularly suitable for those who want to pursue a career in the following roles:

  • Food & Wine Manager 
  • Brand Manager 
  • Restaurant Manager 
  • Food & Beverage Service Supervisor 
  • Catering Manager 
  • Banqueting Managers 
  • Marketing and Communication Manager 
  • Director of F&B Operations 
  • F&B Consultant 
  • Entrepreneur in the F&B industry 
  • Winemaker

The salary of our students after the completion of our International Master in Food and Beverage Management increased by an average of 51%

The Online Didactic Methodology

Adhering to the highest standards of teaching methodology provided by EFMD, the Master is taught through interactive lectures, case study analyses, exercises, discussions, teamwork exercises, video conferences, business analysis and sessions of student presentations. Students are encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, with lecturers implementing a student-centered approach, getting students involved and providing activities that allow students to apply the knowledge acquired. The Online Methodology consists of live, interactive lectures, led and facilitated by professors. The programs are self-paced, as students take pre-master courses at their own speed and using self-assessment exercises. This practical, applicable methodology consists of synchronous and asynchronous activities.

Students are free to learn at their own pace and define personal learning paths based on their individual needs and interests, as well as the content provided, taking into account the deadlines for learning, evaluation and assessments. The self-paced methodology is applied on the pre-master courses, which are based on pre-recorded interactive sessions led by the lecturer professor, with a PPT presentation, exercises and self-assessment for each course. Students study the material at their own pace and do a self-assessment exercise to track their progress.

The online learning methodology is fully professor-led and facilitated live in real time. Every lecture is created and delivered by a lecturer using our online platform Blackboard. The communication tools used by the lecturers include discussion forums, chats, emails, breakout sessions, whiteboards, and audio and video sharing to communicate and work together. As a final step, sessions usually include an exercise or assessment to measure the learning.

The online methodology in every class is live and interactive. Teaching methods and techniques are used creatively to develop an engaging and motivating learning experience. There is frequent interaction with the student interaction to foster and maintain engagement and promote learning.

The online learning methodology is practical, with all the class activities and online learning methods, e-content and materials used also being put into practice in the different assessments (self-assessments, tests and practical assignments), capstone project and class activities.

The online methodology is structured as a combination of synchronous or real-time activities (such as online platform chats, breakout rooms/sessions, virtual pooling, virtual whiteboard, etc.) and asynchronous or on-demand activities, which students can do whenever suits them best in terms of their preferences and other commitments (such as emails, discussion forum platforms, online platform meetings, recorded lectures via links, virtual coffee and conversation sessions, etc.).

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

1
Evaluation of credentials
2
Application Confirmation
3
Selection Interview
4
Admission
Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

International Online Master in Food and Beverage Management:
Financial Aid and Scholarships

Payment

Payment of the participation fee of €6,700 can be made in the following ways:

  • 6 interest free installments after the course starts
  • Installments before the course starts with an additional 5% discount
  • Single payment solution by the enrollment deadline with an additional 10% discount

 

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  1. Early Enrollment Incentive
  2. Lifelong Learning Scholarship
  3. Academic Excellence Scholarship
  4. Executive Women Scholarship
  5. Entrepreneurial Grant
  6. Better Managers for a Better World Scholarship
  7. Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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Please fill the form and we'll contact you by telephone with more information about the Master of your choice

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  • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via degli Scialoja 18, 00196 Roma, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Rome Business School, At.: Data Protection Manager, Via Giuseppe Montanelli 5, 00195, Rome.