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International Online Master in Food and Beverage Management

The Program aims to develop professionals who will master and sharpen their skills and embrace change, capable of recognizing the production and quality assurance processes peculiar to Food, Wine and Beverage.

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Formula International
Method Online
Language English
Start Date April 2024
Enrollment 87%
Available seats 6
Scholarship valid until March 1st
25% UP TO

International Online Master in Food and Beverage Management Overview

The master focuses on make professionals able to operate in a global market by developing specific managerial and communication competences.  ​

Professionals, who will also generate competitive advantages, build deluxe brands in the fine food, wine, and beverage sectors, by capitalizing on new technologies, by utilizing the most advanced marketing techniques to promote companies and products.

Learning Outcomes

  1. Knowledge and Understanding: Students will master key concepts, theories, and principles in food and beverage management, covering industry trends, marketing, finance, and sustainability.
  2. Applied Practice: Graduates will adeptly apply knowledge and skills to real-world food and beverage scenarios, solving complex issues and implementing industry-aligned strategies.
  3. Cognitive Skills: Students will enhance critical thinking, analytical reasoning, and innovative problem-solving abilities to tackle industry challenges.
  4. Communication and Digital Skills: Students will refine their communication abilities for effective stakeholder engagement and demonstrate proficiency in using relevant technologies and numeracy for financial tasks.
  5. Autonomy and Teamwork: Graduates will display autonomy, accountability, and effective teamwork, including self-directed learning, ethical understanding, and collaborative skills for managing food and beverage operations.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.


Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.

Why choose our International Master in Food and Beverage Management?

Career Impact

+22% Salary Growth, with over 69% of students finding a new job whitin six months finishing the Master and over 50% before the completition of the Master. They work in prestigious companies in the F&B Sector such as Zuma, RoccoForte and Volognano.

Business in Action

  • Business Practice Lab: Meet managers, take a hands-on lesson and undertake a task. Explore wines, take wine tests, learn about Deluxe wine photography, Powered by Michelin Guide.
  • Create an engineering menu for fine dining restaurant.
  • Make a critical gastronomy simulation and guide restaurants rankings.


A tailor-made programme built for distance learning. Study following live lectures in streaming on our digital platform or at your own pace following lectures uploaded daily and available on demand. Students are free to define personal learning paths based on their individual needs and interests, as well as the content provided, taking into account the deadlines for learning, evaluation and assessments.

Tuscany Bootcamp

Immerse yourself in authentic experiences that deepen your understanding of Italian gastronomy and luxury hospitality, in an unforgettable one-week Bootcamp in Tuscany.

  • Embark on a gastronomic luxury tour, exploring the rich wine and culinary culture of Florence and Volognano.
  • Delve into exclusive winery visits and private tastings at esteemed establishments such as Sting Famiglia Palagio, Borro's Winery, Salcheto, Castel Volognano, and Sting Famiglia Palagio.
  • Career Service

    The Career Center helps professionals and students build their futures, guiding them along the path best suited to their skills, desires and career goals. In addition, through the Career Center you will have access to exclusive tools, including a job portal, expert mentoring, counselor training, career targeting, and an accelerator. Obtain everything you need to achieve your aspirations, aiding you to make the most of your knowledge and skills.

    Contents of the Program

    1. Develop the potential of the 'Made in Italy' brand in fine food and beverage products, learning how to manage luxury products and wines.
    2. Gain skills in applying new software technologies, such as VINORA, revolutionizing online wine sales.
    3. Create your own business and define an image identity for high quality food, wine and beverage products.
    4. Offer personalized services, ensuring excellence in the digital environment to meet customers' needs.
    5. Explore international strategies, innovations and future trends that will shape the food and beverage industry.

    Among our Partners:

    rome business school partner chianti rome business school partner bulgari logo Rome Business School partner michelin guide logo rome business school partner zuma logo rome business school partner red bull logo rome business school partner barilla logo rome business school partner eataly logo rome business school partner volognano logo

    International Online Master in Food and Beverage Management:

    The master offers significant exposure to companies and industry professionals. Students will be invited to participate in food and wine fairs – Made in Italy: Sol & Agrifood, Vinitaly, TUTTOFOOD, Taste Firenze, Euro Chocolate, Milano Wine Week, Merano Wine Festival, Festival del Giornalismo Alimentare Torino, and many more. The program is an experiential journey.

    Develop managerial skills & innovative perspective for food, wine & beverage management

    During the first module of the International Online Master in Food and Beverage Management​, students will learn notions of:

    • Managerial Economics
      This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
    • Entrepreneurship and Business Planning
      With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
    • Business Strategy
      Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
    • Accounting & Budgeting
      This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
    • Project & Operations Management
      With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
    • Marketing: Traditional and Digital
      Students will learn the application of marketing principles in organizational decision making.
    • Human Resource Management
      This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
    • Data Analytics ​for Managers
      This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
    Create impactful marketing, branding, communication and be able to manage luxury fine dinning experience & delux wine

    During the second module of the International Online Master in Food and Beverage Management, students will deepen:

    1) Global Food, Wine, and Beverage Industry​:

    • Overview of the World Food Economy & Food, Beverage, and Agrifood System​
    • Leveraging the Strength of ‘Made in Italy’ with a Focus on Food and Beverage​
    • Ensuring Job Health and Safety: Regulations and Documentation​
    • Internationalization Strategies and Export Potential for ‘Made in Italy’ F&B Products​
    • F&B in Hospitality & Luxury Hotels​
    • Slow Food Philosophy: Preserving Tradition and Sustainability in Gastronomy​

    2) Food Management​:

    • Developing Effective Strategies and Positioning for Start-up Restaurant Formats​
    • Designing an Innovative Food Offering & Implementing Menu Engineering Techniques​
    • Optimizing Restaurant and Kitchen Layouts for Aesthetics and Functionality​
    • Culinary Management: Enhancing Culinary Skills and Managing Kitchen Operations​
    • Food Risk Management: Managing Risks associated with Food intolerances ​
    • Supplier Selection for Food Procurement & Cost Control​
    • Food Costs (Active/Passive) with Practical Exercises​

    3) Wine & Beverage Management​:

    • Crafting a Captivating Wine & Beverage Offering ​
    • Implementing Wine List Engineering for Optimal Customer Experience ​
    • Supplier Selection and Beverage Cost Control Techniques ​
    • Wine Appreciation and Tasting Techniques for Wine Professionals​
    • F&B and Spirits: Exploring the World of Distilled Beverages​

    4) Deluxe Brands, Marketing, and Communication of Food, Wine, and Beverage​:

    • Delux Brand Management for Fine Food, Wine and Beverage ​
    • Utilizing Audio-Visual Communication in the F&B Industry​
    • Effective Mass Media Strategies, Storytelling, and Public Relations​
    • Trade Marketing and New Sales Channels: Exploring Strategies for Trade, Retail & Category Marketing
    Set socially responsabile mindset to transform the food, wine and beverage sector into environmentally sustainable

    During the third module of the International Online Master in Food and Beverage Management, students will learn:

    5) Software Technologies in F&B​:

    • Introduction to Technology in F&B Operations​
    • Channels and Digital Tools to Acquire New Customers​
    • Data Analysis in F&B: Leveraging Insights for Decision-Making​
    • Performance Measurement and Business Analytics for F&B​
    • Revenue, Channel, and Demand Management ​
    • Customer Experience, Service Excellence, and Personalization​

    6) Future Trends and Innovations in F&B​:

    • Exploring New and Future Trends, Innovation and Disruptions for a Business Growth F&B Industry​
    • Understanding Food and Wine Processing Technologies​
    • New Technologies: From Production Chain to New Product Development & Services​
    • Innovations in the Allergen-Free Food Sector​
    • Ghost Restaurants and Dark Kitchens: The Future of F&B Delivery Conce
    Why Electives?

    The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

    Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

    • Electives assist students in carving out a niche for themselves and becoming more competitive.
    • Electives expose students to courses they might not have encountered otherwise.
    • Electives provide a one-of-a-kind curriculum that fosters life and career skills. ​
    • Elective courses are organized in 5 main areas of interest:
    1. ​Innovation & Growth
    2. Tech & Digitalization
    3. Industry Business Excellence
    4. International Business
    5. Global Electives with RBS School partners
    Practice Lab | In partnership with Michelin Guide

    Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by Michelin Guide managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by Michelin Guide managers with whom you will create strategy to guide customers through the customer’s journey of Michelin Guide.

    Capstone Project

    You will have the opportunity to exhibit your abilities at the end of the course by tackling a real-world business challenge. Utilize your skills to find chances and create a truly inventive plan.

    Face a real-life business challenge. You have the option of working in a small group, developing an internet sales plan, or developing a loyalty programme for different generations.

    Two case studies from two real firms will be assigned to you to put your master’s course knowledge to the test.

    Previous years’ experiences

    The Practical Challenge:

    Developing a new sales and marketing strategy to increase the sales of the wine product line ‘’Per Me and Per Te Wines’’ of the Volognano Azienda Agricola – Italian Winery.  Company: Volognano Azienda Agricola.

    Rome Business School International Bootcamps experiences

    rome business school international bootcamp world map

    There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

    Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.


    The challenge is how to combine creation and management in a luxury house as in all types of companies.

    Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

    Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

    The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

    Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

    Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

    Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

    Participating in a Bootcamp in London is an extraordinary experience that combines intensive and immersive learning in a urban environment rich in opportunities. The city itself is a melting pot of cultures and innovation, offering a vast network of professionals and leading companies. A Bootcamp in London allows you to gain cutting-edge skills in a cosmopolitan and stimulating atmosphere, preparing you for global work challenges and creating valuable connections for your professional future.

    A Bootcamp in China is an extraordinary adventure that immerses you in a country rich in history, culture, and innovation. This intensive journey allows you to acquire top-notch skills, discover new professional perspectives, and create global connections in a setting where the ancient and the modern blend in a unique harmony. Participating in a Bootcamp in China is an extraordinary opportunity for personal and professional growth that will open up new horizons for you.

    Your Mentors

    An International Leading Team | CAB

    The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

    Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

    103 Members
    16 CEO and General Management
    30 Marketing and Sales Communication


    Rome Business School’s International Master in Food and Beverage Management are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker.  The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

    Program Director

    Camilla Carrega

    Graduated at the Università degli Studi di Firenze with an undergraduate Viticulture Enology and master degree in Enology, she has been Wine instructor, Wine Department Chair and Academic Coordinator of Food and Wine Studies at Apicius International school of hospitality in Florence.

    She traveled multiple times in USA to promote the Italian lifestyle trough food and wine, collaborating with the James Beard foundation in NY, and several American Universities Camilla has been the Academic Programs Coordinator at Gambero Rosso in its headquarter in Rome, the undisputed leader in the World in what concerns the so called Saper vivere Italiano Italian Food, Wine and Lifestyle Gambero Rosso is the Number One Multimedia Company in Italy, always at the forefront in discovering and launching new trends and strongly involved in Promoting Supporting the best of “Made in Italy”.

    For 30 years Gambero Rosso has contributed to the achievement of the best Italian cuisine and wines, combining tradition and novelty, authenticity of raw materials and production innovation.  She is also Mentor for Startup bootcamp FoodTech which is the leading accelerator of startups supporting and scaling companies innovating and disrupting the food industry where she is mentoring in everything related to food and wine management, business model, international education Today Camilla is Property Owner Chief Operating Officer at Volognano, www volognano com and free consultant in branding and communication strategy for Food Beverage companies.c

    Diana Lenzi​ CEJA Young Farmers - President

    CEO at Gastronomik, consulting agency for the food industry. He worked as a consultant for companies such as: dry media srl ​​(for the television format “STREET FOOD BATTLE” for Coca-Cola Italia and Mediaset Italia1), FIERE DI PARMA SPA, EXPO MILANO. He has also worked for LOVEATWELL srl, as High-Quality Food Product Selector for the e-commerce and He also collaborated with Gambero Rosso, for reviews, and with Endemol Shine Group – Australia (AUS), for MASTERCHEF Australia – season 7 as Coordinator F&B and Hospitality – Italian Tour – Emilia-Romagna. Together with other professionals, he recently developed a tool (Sensory Box) to help patients regain their sense of smell and correct sensory deficits, after COVID19.

    Roberta Virgilio Food And Beverage Operations Consultant - Freelance

    Consulente di Food And Beverage Operations con 10 anni di gestione e consulenza in cucina e oltre 5 anni di progetti di cooperazione internazionale in paesi in via di sviluppo. Esperta in negoziazione, cucina, gestione di eventi, relazioni internazionali. Tra le sue esperienze, ha lavorato come executive chef presso il Caffè delle Esposizioni e Chef consultant & Project Manager presso Laurenzi Consulting. 

    Salvatore Cosenza​
    Salvatore Cosenza Marketing Consultant - Freelance

    Cosenza is Content and Community Manager, Food Writer and Marketing Consultant. He graduated in Ideation and planning of content and services for Digital TV at La Sapienza University, Rome. He writes articles about food and craft beer for several Italian websites and restaurants guides. Currently, writing for Food writer per He also teaches at “beer tasting” courses. He was the Community Manager of Yelp in Rome and previously I worked as TV author.

    Letizia  Sebregondi ​
    Letizia  Sebregondi  Grapes - Founder 

    CEO & FounderatGr@pes–company for digital marketing campaigns and online sales with a focus on wineries. Letizia has a degree in Economics and Marketing and enters in the world of Wine as an Export Manager for Castello del Terricio. She has also worked as a Sales Planning Manager at and as a Sales & Brand Manager at Vinci Importadora–Mistral Group.

    Filippo Galanti
    Filippo Galanti Divinea - Co-Founder & Chief Business Officer

    Co-Founder & Business Development at Divinea. Divinea is a marketplace for wine tourism, making wineries and wine experiences more accessible to everyone. Among his experiences, he worked as a business innovation & development manager at E-Novia, (a unique institution in the Italian industrial landscape, an ‘Enterprise Factory’ which assists and optimises the transformation of research into products, researchers into entrepreneurs and start-ups into companies).  He also was Business Development Manager at YAPE (Your Autonomous Pony Express), is an e-Novia Portfolio Company that has given birth to the first self-driving, electric and ultra-light urban delivery vehicle entirely designed and built in Italy.

    Danilo Di Pasquale 2
    Danilo Di Pasquale Owner of the Company Suite24 - Hotel Business Development

    With a Master's Degree in Hospitality Administration & Management at Cornell University, he is now Owner of the Company Suite24, a consulting company dealing with Hotel Business Development and Management. He is also Cluster Operations Director at Bianconi Ospitalità, a hotel and restaurant group in Norcia from 2 centuries, Furthermore, he has over 20 years of experience in the managerial sector working in various hotels.

    Career and Entrepreneurship Services

    Throughout your International Master in Fashion Managementyou will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

    To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas: 

    The master is particularly suitable for those who want to pursue a career in the following roles:

    • Food & Wine Manager 
    • Brand Manager 
    • Restaurant Manager 
    • Food & Beverage Service Supervisor 
    • Catering Manager 
    • Marketing and Communication Manager 
    • Director of F&B Operations 
    • F&B Consultant 
    • Entrepreneur in the F&B industry 
    • Banqueting Manager 

    The salary of our students after the completion of our International Master in Food and Beverage Management increased by an average of 51%

    The Online Didactic Methodology

    Adhering to the highest standards of teaching methodology provided by EFMD, the Master is taught through interactive lectures, case study analyses, exercises, discussions, teamwork exercises, video conferences, business analysis and sessions of student presentations. Students are encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, with lecturers implementing a student-centered approach, getting students involved and providing activities that allow students to apply the knowledge acquired. The Online Methodology consists of live, interactive lectures, led and facilitated by professors. The programs are self-paced, as students take pre-master courses at their own speed and using self-assessment exercises. This practical, applicable methodology consists of synchronous and asynchronous activities.

    Students are free to learn at their own pace and define personal learning paths based on their individual needs and interests, as well as the content provided, taking into account the deadlines for learning, evaluation and assessments. The self-paced methodology is applied on the pre-master courses, which are based on pre-recorded interactive sessions led by the lecturer professor, with a PPT presentation, exercises and self-assessment for each course. Students study the material at their own pace and do a self-assessment exercise to track their progress.

    The online learning methodology is fully professor-led and facilitated live in real time. Every lecture is created and delivered by a lecturer using our online platform Blackboard. The communication tools used by the lecturers include discussion forums, chats, emails, breakout sessions, whiteboards, and audio and video sharing to communicate and work together. As a final step, sessions usually include an exercise or assessment to measure the learning.

    The online methodology in every class is live and interactive. Teaching methods and techniques are used creatively to develop an engaging and motivating learning experience. There is frequent interaction with the student interaction to foster and maintain engagement and promote learning.

    The online learning methodology is practical, with all the class activities and online learning methods, e-content and materials used also being put into practice in the different assessments (self-assessments, tests and practical assignments), capstone project and class activities.

    The online methodology is structured as a combination of synchronous or real-time activities (such as online platform chats, breakout rooms/sessions, virtual pooling, virtual whiteboard, etc.) and asynchronous or on-demand activities, which students can do whenever suits them best in terms of their preferences and other commitments (such as emails, discussion forum platforms, online platform meetings, recorded lectures via links, virtual coffee and conversation sessions, etc.).

    Admission process

    Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

    Evaluation of credentials
    Application Confirmation
    Selection Interview

    The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

    International Online Master in Food and Beverage Management:
    Financial Aid and Scholarships


    Payment of the participation fee of

    € 6,700 – April 2024

    € 6,900 – October 2024

    can be made in the following ways:

    • Installments from moments of enrollment (earlier enrollment for more installments)
    • Full Payment with an additional discount of -10%


    Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

    1. Early Enrollment Incentive
    2. Lifelong Learning Scholarship
    3. Academic Excellence Scholarship
    4. Executive Women Scholarship
    5. Entrepreneurial Grant
    6. Better Managers for a Better World Scholarship
    7. Student Loan Assistance Grant

    Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.


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    Please fill the form and we'll contact you by telephone with more information about the Master of your choice

    • Max. file size: 64 MB.
    • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via degli Scialoja 18, 00196 Roma, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Rome Business School, At.: Data Protection Manager, Via Giuseppe Montanelli 5, 00195, Rome.

    Student Testimonials

    food management master student profile
    Dalia R.​ - Italy​ NIVA – Co Founder​
    I chose this Master because I wanted to become an F&B manager in luxury hotels. I thoroughly enjoyed the academic journey. This path has allowed me to acquire all the necessary skills and to delve into the most innovative aspects and trends in the food and beverage sector. I have appreciated the great experiences handed down by each teacher during study
    master in food management student profile
    Robinson G.​ - Peru​ Aldrovandi Residence City Suites -F&B Supervisor​
    I chose to study at RBS because it is a prestigious business school in Europe, which has agreements with the main companies of this country and belongs to one of the most important economic groups in Italy, also RBS has excellent Professors with a lot of experience, here you study with classmates from different parts of the world, all classes are taught in English, you learn new experiences from professionals from all over the world.​ At this stage of my life, I hope to continue training and learning from the world of food and beverage, this is my third master's degree that I am studying, and I would like to become a director or Manager here in Europe.​ The advice I can give to my colleagues is to be persevering in the search for a job opportunity, learn Italian and follow all the recommendations that CS gives us, I want to thank in a special way Federica Albanese who was always there guiding me from how to do the CV to how to pass the interviews.
    food and beverage master student profile
    Federico S.​ - Italy Hilton - F&B Assistant​
    I discovered RBS when I started looking for Masters to acquire and improve my skillset. It offered the best price-quality ratio, giving students the chance to follow lessons remotely, allowing us to continue working whilst studying. Last, but not least, It gave me a chance to return to an international environment. That day I decided that RBS was the best choice for me, and the best was yet to come.

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