- Marketing: Traditional and Digital
- Project and Operations Management
- Managerial Economics
- Financial Statement Analysis
- Business Strategy
- Human Resource Management
- Data Analytics for Managers
- Management Accounting for Decision Making
The Business Value of AI
Introduction to AI in Business · AI Strategy and Business Alignment, ROI and Business Impact · AI Adoption and Change Management. Align AI initiatives with organizational goals and quantify their impact.
AI in Practice and Use Cases
AI across key industries (Healthcare, Technology, Media and Telecommunications) and along the corporate value chain (Sales, Finance, Marketing, Data Engineering, R&D, HR), taught by industry experts.
AI and ML Algorithms for Business
Machine Learning, Predictive Analytics and Computer Vision · Natural Language Processing (NLP) and LLMs. Apply algorithms to forecasting, sentiment analysis, chatbots, text generation and image recognition.
AI Platforms and Vendors
AI Infrastructure and Cloud Computing · AI Development Frameworks and Tools, AI Platform Selection and Evaluation · Data Management and AI, AI Integration with Existing Systems.
AI and Exponential Technologies
AI, Internet of Things (IoT) and Industry 5.0 · AI Agents and Robotic Process Automation (RPA) · Spatial Intelligence: AI and Extended Reality (XR, VR, AR) · AI and Edge Computing.
The Social Responsibility of AI
Ethical Frameworks for AI and CSR, AI Regulation and Governance · Bias and Fairness, Explainability and Transparency · Privacy and Security in AI · Building Ethical and Responsible Organizations.
Macro Area I · Next Gen Business: Innovation, AI and Digital Growth
- AI 4 Business: Shaping the Future: Creating Value with AI · Think Bold: AI and the Future of Business · AI 4 Business in Marketing, Finance, HR, Healthcare, Manufacturing, Fashion, Tourism and Hospitality, Arts, Media and Entertainment
- Innovation and Growth: Growth Strategy · Innovation to Market · Design Thinking, Imagination, Creativity · Neuromarketing · Customer Experience Innovation
- Tech and Digitalization: Advanced Python for Data Analytics · Advanced Python for Generative AI · Cybersecurity for Business · Big Data and Analytics in Business
Macro Area II · Global Business Excellence
- Industry Verticals:g. Advanced People Analytics · Intellectual Property Rights Across Industries · Sustainable Change Management
- International Business:g. Cross Cultural Management · International Corporate Finance · Global Governance and International Organizations
- Preparation for Professional Certifications:g. PMP · CAPM · PSM Professional Scrum Master · Tableau Certified Data Analyst · CFA Level 1 introduction
- Global Electives with RBS international partner business schools
The Practice Lab is where theory becomes practice. Managers from a leading technology company, together with the Program Director, guide you through three phases:
- Managers Meet-Ups: discover how the company uses AI in its daily business.
- Hands-on Class: analyze, assess and build a plan or strategy on a real company brief.
- Get on Task: solve real business scenarios and present your solutions to the managers.
Example challenge: as AI and digital-transformation consultants, guide a consumer products company through a sustainable AI-driven revolution.

Tackle a real-world business challenge with AI, working in small teams. Choose your focus:
- Create your AI startup: Business Model Canvas, pitch deck, business architecture, resources and path to market, video of the idea.
- Solve a corporate function challenge: design AI-powered solutions for Marketing, HR, Operations or Finance.
- Solve an industry challenge: apply AI to a concrete need in Healthcare, Finance, Retail and more.
- Transform your own company: use AI to create measurable impact in your current workplace.