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Global Master in Marketing

The Master in Marketing is created to give professionals who work directly with consumers the key to corporate excellence by giving them the market-relevant skills. Professionals are given the conditions to change during the program, and participants will go through a process of change and personal development.

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Formula Full time
Method On campus (Rome)
Language English
Start Date October 2023
Enrollment 83%
Available seats 9
Scholarship valid until September 29th
20% UP TO

Global Master in Marketing Overview

The Global Master in Marketing aims to develop professionals who will master and sharpen their skills and embrace change as the most effective way of generating competitive advantages. Professionals who can capitalize on new technologies, who fully understand the importance of the work/life balance and ethical conduct, and who are committed to developing, attracting and retaining talent as the best way to ensure success in the new business ecosystem.

Shape your professional path through 4 pillars:

True link with companies

An international network of partner companies that will directly impact the students academic experience through the Business Practice LAB, Company visits, in class exercises and exclusive lecturers that will approach the theoretical contents of the master to the current professional reality.

Internationality

Rome Business School is proudly the most international business school in Italy. Everyday we are capable to immerse our students in a stimulating environment, thanks to our international faculty. our class with mixed ethnicity and our exclusive experience: Bootcamps. Students will have the opportunity to participate in bootcamps in Silicon Valley, Barcelona, Paris, Qatar, Lagos, Rome and Tuscany.

Professional Impact

Our goal is to have a true impact on our students professional career, both through the academic and through our Career Services. In addition to the lectures, our Masters provide different services to build our students profile through a structured Career Services, company meetings from top international companies, Company Shadowing or Individual Coaching sessions and a soft skills programs.

Higher Purpose

Following our motto, Better Managers for a Better World, we believe in managers that build businesses with a higher purpose. For that, we will train leaders to be responsible and innovative, and to drive change in society starting within their own companies.

5 reason why to choose our Global Master in Marketing

Business Practice lab with Porsche

During the Business Practice lab with Porsche, students will do a Marketing Assessment for Porsche with focus on, either: Competitors, Distribution, Pricing Perception or Communication Skills in practice through practical assignments: Design the "omni-channel" distribution strategy for a luxury/fashion product company: indicating how to balance online and physical channels and how to integrate distribution strategy with an appropriate digital marketing campaign

Career Impact

97% placement rate after 1 year completing the Master in Marketing Our students find a job in prestigious companies like: Digital Angels, Unilever, Generali, Peroni e P&G

International Bootcamp included in the Master

Practice global leadership and differentiate your CV ​by gaining international experience while learning business. Be a global student: broaden your professional horizons and begin expanding your business network with a one-week intensive formula that explores key sectors in some of the world's most cosmopolitan business hubs: Silicon Valley, Paris, Rome, Barcelona, and Tuscany.

Digital Marketing Certifications

Learn how to run campaigns on the main Digital Marketing platforms and get prepared to successfully pass certifications, boosting your professional profile with Google ADS and Facebook Blueprint certifications.

Career Accelerator Program

Explore, Build, Engage, Act, Evolve An entire team of professionals provides our attendants with a personalized Career Path specifically designed to shape his or her own professional profile in order to become a competitive figure in nowadays’ job market.

Among our partners

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Global Master in Marketing 

  1. Master the core Marketing Mix variables , frameworks, tools as critical components in an integrated marketing management system.
  2. Develop an effective and consistent Strategic Marketing Plan leveraging the use of analytical frameworks in the strategic domains of market assessment and selection, positioning, differentiation, market entry/exit, competitive environment.
  3. Demonstrate understanding of most relevant «inflection» points in existing international market trends such as de/globalisation, digitalisation, sustainability, climate change, new technologies.
  4. Develop a Digital Marketing Plan leveraging big data platforms and new consumer psycology and behaviours.
  5. Develop business leadership skills as innovative, responsible and ethical leader.
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Strategic Thinking and Planning in Marketing

During the first module of the Master in Marketing, students will learn how to:

  • Develop and implement Marketing performing strategies required to achieve the planned objectives.
  • Conduct strategic marketing, brand management and sales as well design thinking and product development
  • Identify opportunities, threats and possibilities for change within the company’s environment, orienting the strategy based on the potential sales and marketing scenarios. ​
  • Use the different policies in the marketing mix to effectively create, communicate and deliver values through strategic thinking.
Data Driven Decision Making in Marketing

During the second module of the Master in Marketing, students will learn how to:

1) Marketing: The Core ​

  • Marketing Fundamentals ​
  • Understanding Customers and Competitors ​
  • From Traditional to Digital marketing ​
  • Marketing Assessment: Market Research, Information Management, Decision making​
  • Customer Journey Mapping – CRM And Customer Experience​

​2) Strategic Marketing:

  • Marketing Strategy: The Why, What and How​
  • Distribution and Multichannel Strategies ​
  • Got to market Strategy and Planning ​
  • B2B Industry Marketing ​
  • The Value of Communication in Marketing ​
  • Impactful Branding & Advertising ​
  • Key Account Management ​
  • International Communication Strategies ​

​3) Understanding Digital Consumer Behavior:​

  • Digital economy. A new behavioral framework​
  • Consumer psychology and decision​
  • How consumer brain works. Understanding it to optimize digital marketing effectiveness​
  • Developing emotional and engaging digital journey​
  • Neuromarketing & consumer research to acquire data driven behavioral insights​
  • Small data​

​4) Digital Marketing and KPIs​:

  • Web Design and Web Management ​
  • e-commerce Optimization (Google Analytics) ​
  • Lead generation: Google Adwords, Social Media Marketing and Programmatic Advertising (Preparation for Google Ads Certification, Google Analytics 4) ​
  • Search Engine Optimization (SEO) ​
  • Omnichannel Marketing Evolution
Being an innovative and responsible leader

During the third module of the Master in Marketing, students will learn how to:

5) Marketing Analytics:

  • Data acquisition online & offline​
  • Data interpretation​
  • Data-Driven Marketing strategy ​
  • Big data​

​6) MarTech, Sustainability, and Future Trends in Marketing: ​

  • From Web Evolution 1.0 to Web Revolution 5.0​
  • AI in Marketing, Machine Learning, Blockchain, VR, Metaverse, NFT ​
  • Business Ethics and CSR ​
  • Create Change in the World through Purpose Driven Marketing, focus on:​
  • Sustainability and Overconsumption​
  • Smart cities & Urban mobility
Why Electives?

Rome Business School aim is to create future managers, entrepreneurs, and professionals who will be ready to seize the benefits of digitalization, will go global and will make a positive impact on society. ​

  • Electives are the perfect tools for students to boost their employability with focus high demand skills. ​
  • Electives help students create a niche for themselves and become more competitive. ​
  • Electives help expose students to courses they might not otherwise encounter.
  • Electives offer unique curriculum that develops life and career-specific skills. ​

Rome Business School Electives are divided in 4 main area of interest: Innovation and Growt, Tech and Digitalization, Industry- Focused, International Business

Practice Lab | In partnership with Porsche

Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience.

The Lab is run by managers from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students.

The Lab is entirely run by the School’s Partner Companies and the activities included are specific for each Master program and goal.

Students will get enough knowledge to get the main certification in Digital Marketing

An educational experience

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design an innovative HR business plan or functional operational plan based on theoretical research.

Work on one of two real Business Challenges of a specific company. Choose between a Business Plan, or a Marketing plan.

Previous years’ experiences 

The Practical Challenge: Simply no Waste

The capstone involves a start-up launched in 2019 in Sweden, offering an App that helps manage and reduce food waste at home. The start-up is a one-person company (the founder) with a product-driven focus reaching 11,000 subscribers. The challenge consists of developing a Marketing growth plan for the start-up.

The Practical Challenge: Unilever

Create a stronger content strategy for Unilever’s web site virtual tour by creating interesting branding strategy by using unconvential tools and outside of the box thinking mind set.

Rome Business School International Bootcamps experiences

During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience 

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.

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The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Faculty 

Rome Business School’s Global Master in Marketing are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing.  The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.

Francesco Landolfi

Program Director

Senior Partner at Arventia Capital with over 20 years of experience in Sales, Marketing and Management

Matured all his professional career developing and managing innovative and high-tech projects in two main industries Information Technology and Healthcare. Francesco held several Sales Marketing managerial positions in multinational companies such as Microsoft, IBM Baxter.

He ran as Managing/Senior Director innovative entrepreneurial projects for startups and small enterprises. Today, he is Senior Partner for Arventia Capital, a firm involved in private equity and venture capital investments. He’s also Senior Advisor on eHealth innovation projects at Arthur D. Little

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Maurizio Di Domenico Senior Advisor Ambire

Manager specialized in the negotiation and management of Commercial Networks, with consolidated experience in the Air Transport and Industrial Construction sectors. He is one of the first Italian Managers whose CV has been certified by RINA Services and sponsored by FEDERMANAGER. Over the past 32 years he has been in managerial activities, including 19 years in Alitalia, managing negotiations in almost all European countries, in many Asian and South American countries, and in the USA. He currently follows SME Business Development projects in Europe and the US as Export Manager. He is Senior Partner of Ambire, and Temporary Export Manager for Internationalization.

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Carolina Eugenia Cappabianca Partner and Managing Director Rising Partners International

Graduating at 21, she began her career in Mktg. Mgmt. at J&J, first and then at Unilever. After 5 years, she moved to the multinational agency DMB&B, where she grew, becoming an executive at 29 and leading the P&G accounts, and TWA, in Italy, with business growth results; then in Europe, leading the Oral Care team (P&G) and defining a new brand equity, adopted in the USA; then in the USA and Latin America, as Regional Group Acct. Dir. on Pampers (P&G). Returned to Italy, as Business Unit Dir. at Y&R, leading a cross-functional team, on international accounts Ford, Colgate, Kronenbourg and Tourtel. At 36, he founded Market Energy, a Marketing Services and Direct Communication Agency.Today, he is Partner and Founder of Connection-e, a marketing consulting agency, and Founding Partner and Marketing Director at Rising Partner International.

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Andrea Ciceri Founder & President SenseCatch

After obtaining a Ph.D. in neuromarketing and consumer psychology, he founded SenseCatch. SenseCatch is an innovative consulting firm specializing in neuroscience and human behavior, with expertise in areas such as marketing (web, product, packaging, store, advertising and communication, branding, entertainment), human performance (soft skills, sports and job performance, wellness, personal empowerment, biofeedback), education, and health and safety, helping companies improve their business. Works to enable companies to access detailed, accurate, and increasingly objective market and human behavior data.

Alessandro Fiorentino ​
Alessandro Fiorentino ​ MODE Consulting Srl - Partner

Former Member of the Board of Directors at Grand Hotel Excelsior Vittoria, he is currently Senior Partner at MODE Consulting Srl, a consulting company specialized in transport and tourism industries. Senior professional with 30 years of professional experience. Has worked in large organizations (Deloitte, Trenitalia Italian railways) and small start-up businesses. Skilled in strategic planning, service marketing, organizational design and capacity building with direct experience in hospitality, tourism, travel, railway operations, asset management, corporate governance. Lecturer at different educational institutions. Geographical areas of work experience: Italy and West Europe, Africa, Asia.

CARLO PIVANTI
Carlo Pivanti Marketing Consultant

Pivanti has 15 years of experience in the Marketing sector, 10 years of experience as Vice President of Brand Development at Unilever, 5 years as Marketing and R&D Director and two years of experience as Chief Marketing Officer at Pepsi-Lipton.

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Camilla Carrega Bertolini​  Consorzio Chianti Colli Fiorentini - Member of the board of directors

Mentor for Startupbootcamp FoodTech which is the leading accelerator of startups supporting and scaling companies innovating and disrupting the food industry where she is mentoring in everything related to food and wine management, business model, international education. She’s also Property Owner Chief Operating Officer at Volognano,  and  free consultant in branding and communication strategy for Food and Beverage companies.

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Daniele Maver Senior Advisor and lecturer Freelance

He started his job experience in 1984 in Ford Italia and he continued his career in Nissan Italia supporting the start-up and development of the National Sales Company. In twelve years in Nissan.he held several roles such as CFO and Sales & Marketing Director. He also started up the new Captive Finance Company, being the Managing Director for 4years. In 2002 he undertook the role of Managing Director in Ford Credit, the Financial Company of Ford Group. President and Managing Director of Jaguar Land Rover Italia from 2007 to 2021. Thanks to the strategy undertaken by him, Jaguar Land Rover Italia has achieved performance among the best ever in Europe.

MARCO RUGGERI
Marco Ruggeri CEO of DEEPBLUE WORKS

With a Degree in Economics at LUISS, Marco has 25 years of experience. He started his career as Finance Controller at AIESEC Luiss, then became Sales Analyst at ERG SpA. Later he worked as Client Service Director at Young & Rubicam Brands, where he then became Managing Director. He was also Managing Director at Labstore, in charge of the unit of Y&R professionals in shopper marketing and retail disciplines. In the meantime, he was CEO of Scholz & Friends. Subsequently he was General Manager at Red Cell and then worked in Strategic Marketing and Communication at Media One. Most recently he was CEO of OCEANS Fluid Thinking and currently he is CEO of Deepblue Works, a consulting company on strategic marketing, branding and communication.

FEDERICO COCCIA
Federico Coccia Founder & Marketing Manager at Edit Studio

Federico has a Degree in Marketing and Communication at IED and has almost 15 years of experience in the Marketing sector. He first worked as Web Marketing Consultant at Seat Pagine Gialle SpA, and then was Marketing Specialist and Marketing Manager first at Paul Taylor and then at David Naman. Currently he is Founder & Marketing Manager at Edit Studio, a multidisciplinary agency specialized in Fashion, Beauty and Lifestyle markets.

ELISA BARBIERI
Elisa Barbieri Brand Strategist | Communication consultant

With a background in International Communication and Branding, Elisa started her career as an Account Executive for Nastro Azzurro at ADDV EURO RSCG. She later became an Account Manager for Colgate and Palmolive at Geoff Howe Marketing Communications. Subsequently, she co-founded and co-owned eibranding.com, where she also serves as a Brand Strategist and Communication Consultant. Eibranding.com is a branding and communication studio that combines the latest international innovations with Italian design and style. Elisa is also a Professor at institutions such as IED (Istituto Europeo di Design) and SRISA (Santa Reparata International School of Art).

UMBERTO MACCHI
Umberto Macchi di Cellere Independent Consultant and Industry Advisor

He has over 30 years of experience, with the last 20 years in the Fashion and Luxury sector, gained within Bulgari, a part of the LVMH Group, and Tod's Group, where he served as the Group CEO. His first 10 years were in FMCG Marketing with Johnson & Johnson. Throughout his 30-year career, he has gained direct experience in diverse areas, including Marketing and Communication, Country Management, Product Creation, Supply Chain, Brand Strategy, Retail, and an in-depth knowledge of International Markets. He has served as President and Board Member of publicly listed companies within Tod's and Bulgari/LVMH. He has been responsible for the business and financial performance of luxury and fashion markets in almost all regions, including China, the rest of Asia, the Americas, Europe, and the Middle East.

Cristiana Cucco
Cristiana Cucco Global Marketing Senior Director | Bulgari | LVMH

Cristiana has over 25 years of experience in the Marketing industry. She began her career as a Junior Product Manager at Sara Lee. She later worked as a Product Manager for TIM (Telecom Italia Mobile). Meanwhile, she entered the world of teaching and currently holds the position of Luxury Marketing Professor at Luiss Guido Carli University. She then joined the Bulgari team, starting as a Product Manager and progressing to roles such as Senior Manager of Marketing in Italy, Worldwide ATL Senior Manager, Global Media and Advertising Director, Strategic Marketing, Media & Measurement Director, and finally, Global Marketing Operations Senior Director, a role she currently holds.

Corporate Advisory Board

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

103 Members
14 CEO and General Management
30 Marketing and Sales Communication

Career and Entrepreneurship Services

Throughout your Global Master in Marketing, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas: 

Career Acceleration Program

The Career Acceleration Programme is designed to provide you with the skills, market knowledge and tools you need to launch a successful career in a specific industry. Through this programme, you will benefit from valuable connections with leading companies and high-level recruiters, opening doors to meaningful professional opportunities.

RBS4Entrepreneurship

If you are considering starting your own business or dream of becoming the fresh and innovative driving force behind an organisation, we are here to provide you with the skills and knowledge you need. We will guide you through the process of discovering, testing, and improving your entrepreneurial skills, helping you develop a solid business idea and ultimately successfully launch your business.

The master is particularly suitable for those who want to pursue a career in the following roles:

  • Marketing and Communication Manager
  • Brand Manager
  • Social Media Manager
  • Business Developer
  • Sales Manager
  • Trade Marketing
  • Content Creator
  • Digital Marketing Manager
  • Media Planner
  • Content Editor
  • Key Account Manager
  • Digital Manager
  • Product Manager
  • Copywriter
  • Engagement Manager

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

1
Evaluation of credentials
2
Application Confirmation
3
Selection Interview
4
Admission
Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Global Master in Marketing. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Payment and Fee

Payment of the participation fee of € 13,500 can be made in the following ways:

  • Installments from moments of enrollment (earlier enrollment for more installments)
  • Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  • Early Bird Enrollment Scholarship.
  • Lifelong Learning Scholarship.
  • Academic Excellence Scholarship.
  • Academic Excellence Scholarship.
  • Entrepreneurial Grant.
  • Better Managers for a Better World Scholarship.
  • Student Loan Assistance Grant.

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible. 

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Please fill the form and we'll contact you by telephone with more information about the Master of your choice

  • Max. file size: 64 MB.
  • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via degli Scialoja 18, 00196 Roma, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Rome Business School, At.: Data Protection Manager, Via Giuseppe Montanelli 5, 00195, Rome.

FAQs

To be admitted to the Global Master in Marketing, a Bachelor’s or Master’s degree is required. A good knowledge of the English language is also required. Recognised certifications such as TOEFL or IELTS are preferable, but if you do not have these certifications, your English level will be assessed during the admission process. The submission of a CV and a letter of motivation is also required.

The Global Master in Marketing covers a wide range of topics in the field of marketing. These may include strategic marketing, market research, brand management, digital marketing, integrated marketing communication, marketing data analysis, consumer behaviour and sales planning, to name but a few.

Completion of the Global Master’s in Marketing can open up various career opportunities in the field of marketing and sales. These can include roles such as marketing manager, marketing consultant, market analyst, customer relations manager or marketing communications manager.

The Global Master in Marketing at the Rome Business School offers multiple benefits. You will have the opportunity to interact with highly qualified and experienced lecturers in the field of marketing. You will actively participate in concrete projects and case studies, while you will have the opportunity to create a solid network of contacts with established professionals through events and networking opportunities promoted by the school. In addition, the Rome Business School provides you with dedicated professional support and job placement services to ease your transition into the world of work.