Global Master in Marketing and Growth Hacking

The Global Master in Marketing and Growth Hacking is a 12-month program delivered On Campus in Rome and taught in English. It targets graduates who want to master all the key tools and variables of marketing. The objective is to provide knowledge of strategic thinking, data-driven decision-making, new marketing technologies, and Growth Hacking. It prepares future global leaders for roles as Growth Hacker, Digital Marketing Strategist, and Brand Manager.

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Formula 1 Year

Method Campus (Rome) / Online

Language English

Start Date April 2027

Enrollment 75%

Available seats 19

Scholarship valid until October 23rd

3.000€ SAVE UP TO

Globally recognized by International Rankings

Ranked among the top programmes worldwide in both the QS Business Master’s Rankings and Eduniversal, the Global Master in Growth Hacking and Marketing stands out for its academic excellence, strong digital innovation focus, and international prestige. Students also benefit from studying within a globally recognized institution, backed by top standings in the QS Stars Rating System, QS World University Rankings, and Higher Education Impact Ratings for employability, diversity, and responsible leadership.

Global Master in Marketing and Growth Hacking Overview

The Global Master in Marketing and Growth Hacking is designed to sharpen your skills and embrace change as the most effective way of generating competitive advantages with new technologies. Throughout the program you will look at new customer psychology and behaviors and leverage insights from marketing data analytics to design effective strategies. In addition, you will utilize digital platforms like Google Analytics and integrate small data with big data to enhance marketing communication campaigns, optimizing and personalizing customer profiles.

Learning Outcomes:

Develop and implement data-driven marketing strategies aligned with organizational goals, using consumer insights and market analysis to guide
decisions.
Proficiently use digital tools like Google Ads, SEO, SEM, and social media to create and evaluate effective digital campaigns.
Apply growth hacking techniques to scale businesses quickly, using experimental strategies and performance metrics for customer acquisition and retention.
Interpret data and make evidence-based marketing decisions using analytics methods, such as web analytics and A/B testing.
Develop and lead sustainable marketing and CSR initiatives, developing strategies that balance organizational goals with ethical and environmental
considerations.

5 reason why to choose our Global Master in Marketing and Growth Hacking

Business Practice lab with Shopify

During the Business Practice lab with Shopify:

Apply innovative growth hacking techniques in a simulated business environment. Under the guidance of industry experts, you'll have the opportunity to design and implement experimental strategies to drive customer acquisition and retention.

Career Impact

98% placement rate after 1 year completing the Master in Marketing and Growth Hacking. Our students find a job in prestigious companies like: Amazon, Renault, and Procter & Gamble.

International Bootcamp included in the Master

Practice global leadership and differentiate your CV by gaining international experience while learning business. Be a global student: broaden your professional horizons and begin expanding your business network with a one-week intensive formula that explores key sectors in some of the world's most cosmopolitan business hubs: Silicon Valley, Paris, Rome, China, London, Tuscany, Qatar, Porto, Dublin and Nigeria. The Master includes the Barcelona Bootcamp.

Digital Marketing Certifications

Learn how to run campaigns on the main Digital Marketing platforms and get prepared to successfully pass certifications, boosting your professional profile with Google Ads Search, Google Analytics 4 and Meta certifications.

Career Accelerator Program

Explore, Build, Engage, Act, Evolve An entire team of professionals provides our attendants with a personalized Career Path specifically designed to shape his or her own professional profile in order to become a competitive figure in nowadays’ job market.

Eduniversal Ranking 2024

Our Master is officially recognized among the best at an international level by Eduniversal Ranking 2024, in which the Marketing area is also featured Ranked TOP 70 in Western Europe.

Among our partners

Our Global Master in Growth Hacking and Marketing is built on strong ties with leading global brands, tech innovators, and digital industry leaders. Companies such as Pepsi, Valentino, Porsche, Unilever, Canon, YouTube, Amazon, and Red Bull collaborate with Rome Business School on real world growth projects, guest lectures, and career opportunities, giving students direct exposure to how top employers and market disruptors operate in practice.

Global Master in Marketing and Growth Hacking

Participants will first acquire foundational general management knowledge before specializing in Marketing and Growth Hacking, mastering digital marketing in particular to add value to their corporate communication strategy. They will stand out as innovative, responsible leaders with a growth mindset, fully prepared to make an impact worldwide and achieve a key career milestone.

1 Start with Managerial Core

2 Get Into Focusing and Specializing

3 New Marketing Tech, Future Trends and Global Leadership

4 Electives

5 Business in Action

6 Global Trends Lab

7 Captstone Project

Strategic Thinking and Planning in Marketing

During the first module of the Master in Marketing, students will learn how to:

Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

Data Driven Decision Making in Marketing

During the second module of the Master in Marketing, students will learn how to:

1) Marketing: The Core

Marketing Fundamentals
Understanding Customers and Competitors
From Traditional to Digital marketing
Marketing Assessment: Market Research, Information Management, Decision making
Customer Journey Mapping – CRM And Customer Experience

2) Strategic Marketing:

Marketing Strategy: The Why, What and How
Distribution and Multichannel Strategies
Got to market Strategy and Planning
B2B Industry Marketing
The Value of Communication in Marketing
Impactful Branding & Advertising
Key Account Management
International Communication Strategies

3) Understanding Digital Consumer Behavior:

Digital economy. A new behavioral framework
Consumer psychology and decision
How consumer brain works. Understanding it to optimize digital marketing effectiveness
Developing emotional and engaging digital journey
Neuromarketing & consumer research to acquire data driven behavioral insights
Small data

4) Digital Marketing and KPIs:

Web Design and Web Management
e-commerce Optimization (Google Analytics)
Lead generation: Google Adwords, Social Media Marketing and Programmatic Advertising (Preparation for Google Ads Certification, Google Analytics 4)
Search Engine Optimization (SEO)
Omnichannel Marketing Evolution

Being an innovative and responsible leader

During the third module of the Master in Marketing, students will learn how to:

5) Marketing Analytics:

Data acquisition online & offline
Data interpretation
Data-Driven Marketing strategy
Big data

6) MarTech, Sustainability, and Future Trends in Marketing:

From Web Evolution 1.0 to Web Revolution 5.0
AI in Marketing, Machine Learning, Blockchain, VR, Metaverse, NFT
Business Ethics and CSR
Create Change in the World through Purpose Driven Marketing, focus on:
Sustainability and Overconsumption
Smart cities & Urban mobility

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills.

Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:

Innovation & Growth
Tech & Digitalization
Industry Business Excellence
International Business
Global Electives with RBS School partners

Practice Lab | In partnership with Shopify

Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience.

The Lab is run by managers from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students.

The Lab is entirely run by the School’s Partner Companies and the activities included are specific for each Master program and goal.

Business in Action - Hands-on Lab

The Global Trends lab consists of 2 virtual sessions:

Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:

The Future of Work
AI, Blockchain, and Technology
The World in 2030 – Future Scenarios (UN, IMF, ECB)

Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies

An educational experience

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design an innovative HR business plan or functional operational plan based on theoretical research.

Work on one of two real Business Challenges of a specific company. Choose between a Business Plan, or a Marketing plan.

Previous years’ experiences 

The Practical Challenge: Simply no Waste

The capstone involves a start-up launched in 2019 in Sweden, offering an App that helps manage and reduce food waste at home. The start-up is a one-person company (the founder) with a product-driven focus reaching 11,000 subscribers. The challenge consists of developing a Marketing growth plan for the start-up.

The Practical Challenge: Unilever

Create a stronger content strategy for Unilever’s web site virtual tour by creating interesting branding strategy by using unconvential tools and outside of the box thinking mind set.

The master is particularly suitable for those who want to pursue a career in the following roles:

Marketing and Communication Manager
Brand Manager
Social Media Manager
Business Developer
Sales Manager
Trade Marketing
Digital Marketing Manager

Media Planner
Content Editor
Key Account Manager
Digital Manager
Product Manager
Engagement Manager

Rome Business School International Bootcamps experiences

Bootcamps are an intensive and deeply immersive experience that allows participants to dive completely into a specific theme or sector. During the Bootcamp in Barcelona, developed in partnership with EAE Business School, you will have the opportunity to refine your skills, gain a global perspective on digital growth strategies, e-commerce, and marketing innovation, and put theory into practice through a combination of lectures, practical workshops, and collaborative activities with leading academics and industry experts.

For an entire week, you will immerse yourself in a stimulating and high-level business ecosystem. You will tackle exciting challenges surrounding modern growth trends, interact with experienced managers, tech executives, and international peers, and have the chance to develop your own dedicated business project.

The Barcelona Bootcamp with EAE Business School is included in this Master’s programme.

This project, the result of your commitment and strategic vision, will be presented at the end of the Bootcamp Experience, allowing you to showcase your skills and ideas in front of a panel of industry experts and executives. It will be a unique opportunity to test your abilities, receive valuable feedback, and accelerate your growth in the global marketing landscape.

The Barcelona experience is complemented by a broader portfolio of 13 International Bootcamps across 4 continents, designed to expand your learning journey across key global destinations including China, London, Qatar, Lagos, Grand Tour Italy, Tuscany, Silicon Valley, India, Lima, Rome, Paris, Porto, and Dublin.

Experience the Bootcamp Journey: Explore all 13 global destinations

master students attending internal bootcamp

Faculty

Rome Business School’s Global Master in Marketing are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing. The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.

Francesco Landolfi

Program Director

Francesco Landolfi is a seasoned executive with over 30 years of experience in leadership roles across Marketing, private equity and management consulting. He has held international senior positions in sales and marketing at major companies such as Microsoft, Baxter, and IBM. He currently serves as a lecturer and external professor specializing in Entrepreneurship and International Business Management, having developed a course on "Managing Entrepreneurial Ventures" for MBA students He holds a Master of Business Administration from Harvard University, with a concentration in Finance and International Business, and a degree in Economics, cum laude, from L.U.I.S.S. University in Rome.

Alessandro Fiorentino  Professor of the Master in Digital Marketing and Business Transformation

Alessandro is a senior professional with 30 years of experience across large organizations including Deloitte and Trenitalia, start-ups, and family businesses. He is shareholder and Board member of Grand Hotel Excelsior Vittoria. Expert in strategic management, business development, and sustainability, his expertise spans hospitality, tourism, wellness, and corporate governance across Italy, Europe, Africa, and Asia. He is a Partner at MODE Consulting and lecturer at La Sapienza, Tor Vergata, and Roma Tre universities, and holds a Guest Service Professional (CGSP) certification.

Maurizio Di Domenico Professor of the Master in International Management

Maurizio Di Domenico is an Executive Manager with over 25 years of experience in General and People Management, specializing in leading sales teams across Europe, Asia, South America, and the USA. Currently CEO and Executive Board member at ARVALI & ASSOCIATI in Rome and Senior Partner at Ambire. Previously at Alitalia from 1996 to 2014, holding roles including Sales Director, Marketing Director, and Purchasing Director, he doubled the charter business and grew leisure customers by 20%. His CV is certified by RINA Services and sponsored by FEDERMANAGER.

Giacomo Scettri Professor of the Master in Digital Marketing and Business Transformation

Giacomo Scettri is a data science and machine learning trainer with over 1,000 hours of corporate training delivered for companies such as Codemotion, TIM, and Manpower. An adjunct professor at Campus Bio-Medico University in Rome, he holds a Master's in History and Teaching of Physics from Bologna, a Master's in Physics of Complex Systems from IFISC in Palma de Mallorca, and a degree in Physics from La Sapienza. He is also the founder of "Dopolavoro matematico", a movement dedicated to making mathematics accessible and enjoyable for everyone.

Valentino Megale Program Director of the On Campus Master in AI / Professor of the Bachelor in Accounting and Finance

A tech entrepreneur and biologist with a Ph.D. in Neuropharmacology, Valentino Megale is the CEO and co-founder of Softcare Studios, a startup leading the use of extended reality (XR) and AI for mental health. With over 7 years of experience in Digital Health and international accolades like the Startup Europe Awards, he is a top expert in immersive technologies. Since 2024, he has served as Program Director of the Master in Artificial Intelligence at Rome Business School.

Valerio Mancini Professor of the International Master Online in Supply Chain Management and Logistics

Dr. Valerio Mancini is a geopolitics, diplomacy, and international organizations expert with over 18 years of experience. He is Director of the Divulgative Research Center at Rome Business School, an award-winning author, and a lecturer at several universities, including La Sapienza. His research was recognized in the 2025 Times Higher Education Interdisciplinary Science Rankings, and he previously worked for the Italian Presidency of the Council of Ministers.

Manuel Tundis Professor of the Global Master in Marketing & Growth Hacking

Manuel Tundis is a digital marketing specialist with over 10 years of experience in digital strategy, extended reality, and data-driven communication. He is currently VR & Metaverse Specialist at The Armin Bar and a lecturer at Rome Business School. He holds an Executive Master's in Business Analytics from Cambridge and a Master's in Marketing and Corporate Communication from La Sapienza. He has led digital transformation projects for organisations including CAM Spa, Unilever, and Forum PA, integrating extended reality and AI into marketing practice. He is the author of essays and articles published in Il Tempo and Sustainability Times.

Daniele Maver Professor of the Master in Marketing & Sales

Daniele Maver is an automotive and finance executive with 40+ years of experience. He served as President and CEO of Jaguar Land Rover Italia (2007–2021) and previously held key leadership roles at Ford, Nissan, and Ford Credit Italia. A certified Chartered Accountant, he holds a degree from La Sapienza and an MBA from Bocconi University. He currently teaches at LUISS Business School and provides consulting services on innovation and mobility.

Carlo Pivanti Professor of the Master in International Management

Carlo Pivanti is a seasoned marketing executive with over 30 years of experience in the consumer goods industry. Holding a degree in Economics from La Sapienza, he served as CMO at the Pepsi-Lipton Joint Venture and held multiple VP roles at Unilever across Europe, Middle East, Africa and Turkey, leading brand strategy in ice cream and frozen food for over two decades. He currently teaches global marketing, brand development and FMCG innovation at Rome Business School.

Michela Bonafoni Program Director of Master in Fashion Management

Michela Bonafoni is a communications and fashion marketing expert with over 15 years of professional experience in corporate communications, fashion trend research, and academic leaderships. She currently teaches at institutions including IED (Rome and Milan), IUAV Venice, and Unicollege SSML. Bonafoni holds a Master’s degree in Fashion Marketing & Communication from Central Saint Martin's College and a degree in Fashion Economics from La Sapienza University. Her industry background includes roles as PR Manager at Malloni and Trend Researcher for Wella and MITU'. She has led inclusion-focused initiatives through Radio Incontro Donna and has founded the consultancy 360+OneQuarter. He is currently the Program Coordinator of the Master in fashion Design and Management.

Andrea Ciceri Program Director of the International Master in Neuromarketing

Founder and President of SenseCatch, Andrea Ciceri is a leading expert in consumer psychology and neuromarketing with over 15 years of experience. He holds a Ph.D. from IULM University and has collaborated with prestigious institutions such as Copenhagen Business School. As Program Director for the Master in Neuromarketing & Customer Experience at Rome Business School, he helps companies optimize consumer experiences by leveraging neuroscience and objective market insights.

Chiara Landi Global Digital Marketing Manager & Customer Engagement @ Viatris | Founder @ Social Women Talk

Chiara Landi is a digital marketing professional with over 10 years of experience, a Ph.D. in Communication, Marketing and Social Research, and an Executive MBA from Politecnico di Milano specialising in Digital Transformation. For over seven years she has focused on branding and web marketing research, consulting, and training, with a particular emphasis on the healthcare and pharmaceutical sectors. A lecturer at 24ORE Business School, Ninja Marketing, and Università Guglielmo Marconi, she is the founder of Social Women Talk, Italy's pioneering event on women's empowerment in the digital space.

Corporate Advisory Board

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

103 Members

14 CEO and General Management

30 Marketing and Sales Communication

Career and Entrepreneurship Services

During this Master, students are supported by Rome Business School’s Career Services team. The service helps students and young professionals define their career direction and progress toward professional goals aligned with their skills and experience.

Our Career Service is structured into two areas:

Occupational Pathways: Support focused on preparing students for professional roles through career guidance and industry-oriented tools.
Entrepreneurial Pathways: Support focused on developing entrepreneurial skills and structuring business ideas.

Learn more about our Career Service

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials

Application Confirmation

Selection Interview

Admission

Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Global Master in Marketing and Growth Hacking. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Payment and Fee

Payment of the participation fee of € 14,900 can be made in the following ways:

Installments from moments of enrollment (earlier enrollment for more installments)
Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

Early Bird Enrollment Scholarship.
Lifelong Learning Scholarship.
Executive Women Scholarship.
Academic Excellence Scholarship.

Entrepreneurial Grant.
Better Managers for a Better World Scholarship.
Student Loan Assistance Grant.

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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Rome Business School S.r.l. (“RBS”), in its quality of data controller, will process your personal data in accordance with your request, in order to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli 5, 00195, Rome, or by email to [email protected]. We also inform you that you may lodge a complaint at any time with the Italian Data Protection Authority. For more information, please refer to the Privacy Policy.

Student Testimonials

María D. R. - Spain Amazon - General Marketing Spec Intern, EU Marketing&Prime

I chose to join Rome Business School for several compelling reasons. Firstly, the international nature of the school appealed to me, as it provided a diverse and multicultural learning environment that enriched my educational experience.

Marco Valerio C. - Italy ITA Airways – Partnership Analyst

In conclusion, the advice I would can give to a potential RBS student is to take advantage of the academic time to make a reflection on how to use that knowledge in a business environment, but also to appreciate the study within the multi-cultural class you can be part of!

Dayana S. - Italy Rocco Forte Hotel – Guest Specialist

The reason why I chose RBS is its impressive employability rate. This gave me an impression of RBS having a great level of education as well as an impressive networking platform and my expectations were fully met. RBS really boosted my skills and knowledge in marketing and sales and it also helped me find great contacts and even a job through companies’ meetings.

FAQs

To be admitted to the Global Master in Marketing and Growth Hacking, a Bachelor’s or Master’s degree is required. A good knowledge of the English language is also required. Recognised certifications such as TOEFL or IELTS are preferable, but if you do not have these certifications, your English level will be assessed during the admission process. The submission of a CV and a letter of motivation is also required.

The Global Master in Marketing and Growth Hacking covers a wide range of topics in the field of marketing. These may include strategic marketing, market research, brand management, digital marketing, integrated marketing communication, marketing data analysis, consumer behaviour and sales planning, to name but a few.

Completion of the Global Master in Marketing and Growth Hacking can open up various career opportunities in the field of marketing and sales. These can include roles such as marketing manager, marketing consultant, market analyst, customer relations manager or marketing communications manager.

The Global Master in Marketing and Growth Hacking at the Rome Business School offers multiple benefits. You will have the opportunity to interact with highly qualified and experienced lecturers in the field of marketing. You will actively participate in concrete projects and case studies, while you will have the opportunity to create a solid network of contacts with established professionals through events and networking opportunities promoted by the school. In addition, the Rome Business School provides you with dedicated professional support and job placement services to ease your transition into the world of work.

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