International Online Master in Neuromarketing and Customer Experience

The Master answers to the companies needs of professionals who have the ambition to reinvent the way companies communicate in the digital context to encourage customer/consumer/client involvement. The master focus on Consumer behavior, Brand experience, Analysis and metrics, CX Ecosystem and Ethical implications.

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Formula International

Method Online

Language English

Start Date October 2024

Enrollment 76%

Available seats 14

Scholarship valid until May 10th

25% UP TO

International Online Master in Neuromarketing and Customer Experience

The Master in Neuromarketing and Customer Experience is a cutting-edge program that delves into the fascinating intersection of psychology, neuroscience, and marketing. Designed to meet the demands of today’s customer-centric business landscape, this program equips students with the knowledge and skills to understand and influence consumer behavior. Through a comprehensive curriculum, students learn to design exceptional customer experiences, analyze consumer insights, and apply neuroscientific techniques to enhance marketing strategies. With a focus on customer-centricity and data-driven decision-making, graduates of this program emerge as skilled professionals capable of driving business growth, building strong brands, and delivering impactful customer experiences in an ever-evolving marketplace.

Learning Outcomes

Learn and acquire the fundamentals of the brand and experience management ecosystem.
Acquire and use the different metrics aimed at evaluating the consumer experience.
Shape customers’ experiences and deliver added value to them.
Apply the key concepts, models, skills, and theoretical frameworks learned throughout the program to a real Customer-centered project.
Developing emotional and engaging digital journeys using the neuromarketing strategy and tools.
Become a responsible leader and put at the center the human value, during all your future projects of CX.

Shape your professional path through 4 pillars:

True link with companies

An international network of partner companies that will directly impact the students academic experience through the Business Practice LAB, Company visits, in class exercises and exclusive lecturers that will approach the theoretical contents of the master to the current professional reality.

Internationality

Rome Business School is proudly the most international business school in Italy. Everyday we are capable to immerse our students in a stimulating environment, thanks to our international faculty. our class with mixed ethnicity and our exclusive experience: Bootcamps. Students will have the opportunity to participate in bootcamps in Silicon Valley, Barcelona, Paris, Qatar, Lagos, Rome and Tuscany.

Professional Impact

Our goal is to have a true impact on our students professional career, both through the academic and through our Career Services. In addition to the lectures, our Masters provide different services to build our students profile through a structured Career Services, company meetings from top international companies, Company Shadowing or Individual Coaching sessions and a soft skills programs.

Higher Purpose

Following our motto, Better Managers for a Better World, we believe in managers that build businesses with a higher purpose. For that, we will train leaders to be responsible and innovative, and to drive change in society starting within their own companies.

Why choose our International Master Online in Neuromarketing and Customer Experience

Business Practice lab with Amazon

Meet the managers, do a 10h-hands on classes working on an Amazon Project. Students are expected to apply the skills and knowledge learned to a live project provided by one of the most appreciated company in the customer Experience.

Business in Action

Customer Experience based project simulation with P&G: Develop and exercise innovation skills and a CX perspective. Students will develop and implement a strategy project linked to the Customer Experience. The work will be presented to an evaluating panel composed by one leading company.
Neuromarketing and research test exercise: students will apply the neuromarketing strategy and tools through the use of neuroscientific techniques to have a more complete understanding of the consumer and create more effective marketing strategies.

Content Highlights

Brand Management and Experience.
Consumer Behavior and Research Methods: Neuromarketing.
Customer Experience Strategy and Tools
Sensory, experiential and emotional marketing
Principles of neuroeconomics and neurobranding
Customer Experience Strategy and Tools.
Customer Experience Management.
CX Ecosystem and Ethics.
Tech trends applied to CX.

Meet global leaders

Meet leaders who push beyond traditional CX strategies and redefine their organizations, not just by which products or services they sell and offer, but with a life-centric approach to understanding and meeting customer needs.

Career Impact

+18% Salary Increase, after 1 year of completing the Master.

Among our partners

International Master Online in Neuromarketing and Customer Experience

The International Master Online in Customer Experience and Neuromarketing provides a comprehensive understanding of customer behavior and the application of neuromarketing techniques. Through an interdisciplinary approach, students gain insights into customer experience design, behavior analysis, and neuroscientific principles. They learn to optimize customer interactions, enhance brand perception, and create effective marketing strategies, equipping them with the skills to lead in today’s dynamic and customer-centric business landscape.

10% Start with Managerial Core

35% Get Into Focusing and Specializing

10% Being an innovative and responsible leader

10% Electives

15% Business in Action

20% Captstone Project

Acquire new skills and more knowledge about the world of economics

During the first module of the Master in Customer Experience & Behaviour Management, students will learn notions of:

Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

Specializing in Customer Experience Innovation

During the second module, you will learn:

1) Brand Management and Experience

Brand, Vision, & Growth
Brand Management
Brand Experience
Product Management in the Digital Age
Customer Engagement & Branding

2) Consumer Behavior Neuromarketing and Research Methods

Neuromarketing and Consumer Behavior
Customer Insights: qualitative and Quantitative Research & Digital Analytics
Consumer Psychology and decision
How the consumer brain works. Understanding it to optimize digital marketing effectiveness
Developing an emotional and engaging digital journey
Neuromarketing & consumer research to acquire data-driven behavioral insights
Customer Behavior in B2B Markets and in B2C
CRM & Customer Knowledge

3) Customer Experience Strategy and Tools

Customer vs. user-centric design
Business innovation design: the holistic business in systems thinking.
Value propositioning: Value creation vs. value co-creation. Value proposition and Customer Relationship Model.
Communicating the strategy: Elevator pitch and brand story.
Key and advanced CX metrics.
Design tools, Prototyping & spaces for Innovation

4) Sensory, experiential and emotional marketing

Introduction to sensoriality and its role in consumer decision making.
Experiential marketing strategies to engage consumers on a sensory and emotional level.
The effects of emotions on consumer behavior and techniques for eliciting them.
Study of different sensory channels (visual, auditory, olfactory, gustatory, tactile) and their impact on marketing.
The importance of customer experience and the design of memorable sensory experiences.

Future Trends and Socially Responsible Leadership

During the third module, students will explore:

5) Principles of neuroeconomics and neurobranding

An introduction to the principles of neuroeconomics and the interaction between neuroscience and economics.
The influence of decision-making processes and emotions on consumer economic behavior.
The role of neuroscience in building effective brands and market positioning.
The application of neurobranding principles in creating persuasive communication strategies.
Analysis of successful case studies of companies that have used neuroeconomics and neurobranding principles.

6) Neuromarketing applied to the digital experience.

The impact of digital on the consumer experience and the opportunities offered by neuromarketing.
The analysis of neurophysiological responses during interaction with websites, mobile apps, and digital platforms.
The optimization of usability and user interface using neuromarketing principles.
Personalization and targeting strategies based on neurophysiological and behavioral data.
The integration of neuromarketing into the design of engaging digital experiences.

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills.

Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:

Innovation & Growth
Tech & Digitalization
Industry Business Excellence
International Business
Global Electives with RBS School partners

Practice Lab | In partnership with Amazon

The Rome Business School Practice Lab is a place where participants learn by doing and applying theoretical principles.

Meet the managers, do a 10hs-hands class working on a Market Research Project. Students are expected to apply the skills and knowledge learned to a live project provided by one of the most appreciated companies in the consumer behaviour and neuromarketing.

A practical experience to demonstrate one's skills

By the conclusion of your experience, you will have the opportunity to demonstrate your abilities by working on a real business problem. Use your skills to spot chances and develop a strategy that is truly innovative.

You can make the difference!

Show your abilities and put the knowledge you’ve learned during your educational path into practice.

Be a company leader and choose from two main options for your final project.

Rome Business School International Bootcamps experiences

You will engage in a challenging and fully immersive business experience for the entire week, overcoming obstacles, interacting with managers, students, and lecturers, and developing your own project that will be presented at the conclusion of the Bootcamp Experience.

rome business school international bootcamp world map

Rome Business School International Bootcamp Experiences

Discover the origins of the World Technology to transform your life. From microprocessors to computers, browsers to social media, from sharing economy to crypto currency.

The challenge is how to combine creation and management in a luxury house as in all kinds of businesses.

Every year, more than 500 students from all around the world attend Sup de Luxe. With a network of 3,500 graduates, the institution has had undeniable success since it opened.

Using the Design Sprint methodology from Google Ventures to create a new business idea. How entrepreneurship and innovation are transforming markets around the world.

The goal is to combine information and networking to become a leader in your current or future company’s strategy.

Discover Italy from the perspective of a local by learning about the culture, the wine-making process, and, most importantly, the social significance of food and wine.

Don’t pass up the chance to develop your business skills, lead with social responsibility, and learn about Africa’s colossus.

Find and develop unique opportunities to succeed in a dynamic environment with a classic and contemporary business philosophy.

Participating in a Bootcamp in London is an extraordinary experience that combines intensive and immersive learning in a urban environment rich in opportunities. The city itself is a melting pot of cultures and innovation, offering a vast network of professionals and leading companies. A Bootcamp in London allows you to gain cutting-edge skills in a cosmopolitan and stimulating atmosphere, preparing you for global work challenges and creating valuable connections for your professional future.

A Bootcamp in China is an extraordinary adventure that immerses you in a country rich in history, culture, and innovation. This intensive journey allows you to acquire top-notch skills, discover new professional perspectives, and create global connections in a setting where the ancient and the modern blend in a unique harmony. Participating in a Bootcamp in China is an extraordinary opportunity for personal and professional growth that will open up new horizons for you.

Your Mentors

Highly qualified international university professors, trainers, and business managers who come from a range of operational and professional fields — from merchandiser to lawyer, from entrepreneurship to coach and speaker — hold the Rome Business School’s International Master in Customer Experience and Neuromarketing. The goal of the educational strategy is for students to gain the knowledge and abilities that the market currently demands.

Andrea Ciceri

Program Director

After obtaining a Ph.D. in neuromarketing and consumer psychology, he founded SenseCatch.

SenseCatch is an innovative consulting firm specializing in neuroscience and human behavior, with expertise in areas such as marketing (web, product, packaging, store, advertising, communication, branding, entertainment), human performance (soft skills, sports, and job performance, wellness, personal empowerment, biofeedback), education, and health and safety, helping companies improve their business.

Works to enable companies to access detailed, accurate, and increasingly objective market and human behavior data.

Carolina Eugenia Cappabianca Partner and Managing Director Rising Partners International

Graduating at 21, she began her career in Mktg. Mgmt. at J&J, first and then at Unilever. After 5 years, she moved to the multinational agency DMB&B, where she grew, becoming an executive at 29 and leading the P&G accounts, and TWA, in Italy, with business growth results; then in Europe, leading the Oral Care team (P&G) and defining a new brand equity, adopted in the USA; then in the USA and Latin America, as Regional Group Acct. Dir. on Pampers (P&G). Returned to Italy, as Business Unit Dir. at Y&R, leading a cross-functional team, on international accounts Ford, Colgate, Kronenbourg and Tourtel. At 36, he founded Market Energy, a Marketing Services and Direct Communication Agency.Today, he is Partner and Founder of Connection-e, a marketing consulting agency, and Founding Partner and Marketing Director at Rising Partner International.

Gerardo Grasso Senior Manager Marriott International

Manager - Digital Field Marketing, Destination Marketing, Projects and Advertising, at Marriott International, where she is responsible for the planning and execution of destination marketing projects for the Southern European region. She is responsible for planning, executing and monitoring digital advertising campaigns.

Raffaele Mannella Program Director of Master in Entrepreneurship

Over 26 years of experience as Export Manager, Entrepreneur and Project and operations Manager, related to enterprise software applications and professional services. Passionate about Project Management, especially in the Information Technology field. In 2005, he co-founded Comtaste S.r.l., an IT consulting company in which he still servs as CEO, mainly taking on strategic projects for the company and directly managing key clients, among which several multinational companies such as Adobe, Google and HP. In 2019 he founded TS Mood Srl, an innovative startup dealing with online booking services for the tourism industry.

Viviane Arazi Trainer, Project Management & Agile Approaches, soft skills

Freelance trainer, IT Program Manager, specialized in large-scale global program in the sectors of Consumer goods, Government. Waterfall approach applied in Infrastructure and end user computing projects, while Agile approach, together with Scrum, DevOps, Test-Driven Development, Continuous Improvement / Continuous Development have been applied for Software development projects. Viviane is PMI Certified. Solid experience as well in the setup of Program and Project Management Offices (PMOs). Worked for DXC Technology and HEWLETT PACKARD

Francesco Landolfi Program Director of Master in Marketing

Senior Partner at Arventia Capital with over 20 years of experience in Sales, Marketing and Management. Matured all his professional career developing and managing innovative and high-tech projects in two main industries Information Technology and Healthcare. Francesco held several Sales Marketing managerial positions in multinational companies such as Microsoft, IBM Baxter. He ran as Managing/Senior Director innovative entrepreneurial projects for startups and small enterprises. Today, he is Senior Partner for Arventia Capital, a firm involved in private equity and venture capital investments. He’s also Senior Advisor on eHealth innovation projects at Arthur D. Little

Corporate Advisory Board

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

103 Members

19 CEO and General Management

30 Marketing, Sales & Communication

Career and Entrepreneurship Services

Throughout your Master’s in Neuromarketing & Customer Experience, you will be accompanied and supported by our Career Services team. With over 10 years of experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires, and professional goals.

To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas:

Occupational Pathways

The Occupational Pathways will help you develop the knowledge, market insights and tools you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

international MBA students reading careers fair booklet

Entrepreneurial Pathways

Are you thinking of starting your own business or dreaming of becoming the fresh and innovative driving force behind an organization? We will provide you with the skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and ultimately launch your business.

international MBA students sitting in a business conference

The master is particularly suitable for those who want to pursue a career in the following roles:

Market Researcher
Research & Development Coordinator
Neuromarketing Researcher
Marketing Analyst
Marketing Science Manager
Customer Experience Manager
Customer Success Manager
Customer Relationship Management Specialist

Customer Experience Design Specialist
CXO (Chief Experience Officer)
Strategic experience designer
Brand and Customer Specialist
Engagement Manager
Product Manager
Project Manager

The salary of our students after the completion of our International Master Online in Neuromarketing & Customer Experience increased by an average of 18%

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials

Application Confirmation

Selection Interview

Admission

Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Master in Neuromarketing and Customer Experience. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Master in Neuromarketing & Customer Experience Financial Aid and Tuition

Fee

Payment of the participation fee of €6,900 can be made in the following ways:

Installments from moments of enrollment (earlier enrollment for more installments)
Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

Early Bird Enrollment Scholarship.
Lifelong Learning Scholarship.
Academic Excellence Scholarship.
Academic Excellence Scholarship.

Entrepreneurial Grant.
Better Managers for a Better World Scholarship.
Student Loan Assistance Grant.

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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Please fill the form and we'll contact you by telephone with more information about the Master of your choice

Select a Master*
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Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.