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International Online Master in Fashion Management

The program aims to build managerial key competencies to manage and run fashion companies, fashion shows & fashion products, build and communicate impactful fashion brands and stand out as an innovative and responsible leader in the global fashion Industry.

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Formula International
Method Online
Language English
Intake October 2023
Enrollment 88%
Available seats 16
Scholarship valid until June 16th
25% OFF

International Online Master in Fashion Management Overview

The Master in Fashion Management, online or on-campus, develops managers & professionals who will embark on a new role in the fashion sector; starting by understanding the pattern of success of the ‘’Made in Italy’’ brand with a focus on fashion, to one aimed at the world of fashion management, luxury management, fashion branding & communication strategies, fashion event management, sales techniques for sales in the fashion industry, digital fashion transformation, and event and integrate arts, culture and luxury through a variety of activities and events held and conducted at the school.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.


Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.

Why choose our International Online Master in Fashion Management?

Career Impact

+36% Salary Increase, after 1 year of completing the Master in Fashion Management. They work in prestigious companies in the Fashion Industry such as: Versace, Max Mara, La Rinascente, Yves Saint-Laurent.

Think Big & Go Global

  • Think big and go global, choose among 4 continents and 7 International Bootcamps, for a truly international experience, targeted to student’s career goals, passions and interests.​
  • Deep dive into the Luxury Creativity, Fashion and Business Bootcamp in Paris, or choose among the bootcamps in Rome, Tuscany, Barcelona, Nigeria, Qatar and Silicon Valley (US);​
  • Have an immersive and stimulating experience, focused on the topics of the business world and network and learn from top company managers.

Business in Action

  • Business Practice lab with FENDI. Meet the Managers, do a hands on class and get on a task.​
  • Use of VOGUE BUSINESS database Work on the most authoritative global reporting, data analysis, and actionable insights to the fashion, beauty and luxury community​​
  • Develop a Fashion Store Concept for a brand of your choice (based upon the brand values translated into the different aspects of physical and/or digital experiences).

Experience the ‘’Made in Italy’’ Fashion excellence

  • Experience and learn from the Made in Italy Fashion Excellence by:
    1. Networking through company visits and meetings with top fashion companies. Previous intakes students had the chance to learn from and meet big brands managers of Fendi, Valentino, Versace, D&G, Bulgari.
    2. Get to know the top fashion shows in Italy like: Milano Fashion Week (Feb - Sep 2023), Milano Unica (Jan - June, 2023), Alta Roma Fashion Week (Jan - July, 2023) attend them, network and learn from the country where fashion is a culture!

Among our Partners:


Program: International Online Master in Fashion Management

The Master will provide the core knowledge in management, then will get expertise in Fashion Management Industry specifically mastering the fashion branding and communication, luxury management, fashion sales management, fashion PR and event management, customer cure, make an impact out in the world and achieve a career milestone. Therefore, this master helps as well new comers fashion leaders to leverage digital technologies to understand fashion markets and customers.

Develop managerial competences to lead fashion and luxury products, brands and companies

During the first module of the International Master in Fashion Management, students will learn how to:

  • Inspire and lead high-performing international teams within companies in the fashion industry;
  • Develop a business plan for companies in the fashion & luxury industry;
  • Understand and utilise project management techniques within the context of fashion and luxury;​
  • Understand the importance of financial management, and management control principles in fashion;
  • Understand the Fashion Customers and the Consumer Behaviour;
Do impactful marketing, branding, digital communication & sales of fashion & luxury offerings & manage fashion events

During the second module of the International Master in Fashion Management, students will learn how to:

1) Fashion Market, Italian Culture and the Key To Success of ‘’Made in Italy’’​

  • The Fashion Industry, Its Cultural Revolution & Fashion Sociology​
  • ‘Fashion History & The Success Pattern of ’Made in Italy’’ ​

2) The Management of Fashion Products, Fashion Labels, & Sales in Fashion ​

  • Fashion Products, Distribution, Fashion Labels & The Importance of Materials and Fabrics​
  • Latest Sales Techniques in the Fashion Industry & e-Commerce​

3) Fashion Brand Identity, Communication & Fashion Events Management ​

  • From the Idea to Product: Creativity Direction, Visual & Experiential Fashion Branding – learn from Italian Fashion Brands Founders and Stat Ups​
  • In-Store Communication, Visual Merchandising & Buying​
  • The Management of Fashion Shows, Media, Fashion Celebrities & PR in the Fashion World​
  • Fashion Styling ​
  • Experiential Marketing: The case of GUCCI, Valentino, Versace ​

4) Luxury Management ​

  • Luxury Market, Channel & Key Players ​
  • Luxury Management & Consumer Behavior in Luxury Industries​
Embrace new tech for fashion, innovation and sustainable fashion business

During the third module of the International Master in Fashion Management, students will learn how to:

5) New Tech for Fashion, Innovation & Fashion Law​

  • Fashion Tech & Innovation ​
  • Fashion Design & Clothing Technology ​
  • Fashion in the Metaverse and Fashion Gaming ​
  • Fashion Law: IP/Trademark Issues, Copying and Counterfeiting ​

​6) Sustainable Fashion & Ethics​

  • Sustainable Fashion Production & Fashion Supply Chains ​
  • Ethics and Conscious Fashion Campaigns (Case studies analysis) ​
  • The Global Fashion Industry: Recent Challenges and Fashion Forecasting
Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

  • Electives assist students in carving out a niche for themselves and becoming more competitive.
  • Electives expose students to courses they might not have encountered otherwise.
  • Electives provide a one-of-a-kind curriculum that fosters life and career skills. ​
  • Elective courses are organized in 4 main areas of interest
Practice Lab | In partnership with


Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by Fendi managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by Fendi managers with whom you will create strategy to guide customers through the customer’s journey of Fendi.

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.

You will be given two case studies from two real companies that will allow you to test your knowledge learned during the master’s course.

Rome Business School International Bootcamps experiences

There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp ExperienceThere’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.


The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 87 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

101 Members
19 CEO and General Management
30 Marketing, Sales and Communication


Rome Business School’s Master in International Master in Fashion Management ​ are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker.  The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

Program Director

Giuliana Baldo Chiaron

Marketing and Business Development Manager, adjunct Professor at Sapienza University/Department of Management, Lecturer in Marketing and Fashion Management, Program Director of the Master in Fashion Management.

Giuliana is a Marketing & Communication Manager and Lecturer, with over 20 years’ work experience working on projects of the luxury and fashion businesses. She worked for CS for 8 years, where she was engaged in multiple projects involving major Italian and international brands such as: Diesel, Giorgio Armani, Valentino, Gucci, LVMH, Fendi etc. ​

She has been recently appointed Head of Sales Training for IRIDEOS.​

Passionate about open innovation and digital transformation but also about the dynamics of human relations, I have and entrepreneurial and creative soul, with an eye on business results and one on a more sustainable world. ​

She is an Adjunct Professor at Sapienza, University of Rome (Faculty of Economics) where I have been teaching Enterprise Communication Management. ​

She worked for Computer Sciences Corporation (in Padua, Milan and Rome), for C3 Europe and Alphatelecom (in London, UK) and I am now Head of the Prepaid International Services and E-commerce Department for Clouditalia Telecomunicazioni (GRUPPO IRIDEOS).

Michela Bonafoni Fashion Trend Researcher and Lecturer

Michela Bonafoni was born in Rome in 1979. Always passionate about the world of fashion understood as a cultural macrosystem and collective expression and the daughter of traders in the clothing and footwear industry for 100 years, after a diploma in Liceo Classico, she decided to continue her studies specializing in fashion communication and marketing, earning a degree at La Sapienza in Rome. The step abroad seemed to be obligatory, and led Michela to specialize at Central St. Martin College in London precisely in communication and fashion marketing. It is 2010 the year in which, after numerous experiences at some companies and communication agencies, she moves to Milan where, in 2012, she opens the communication strategies agency 360+OneQuarter, specializing in the promotion of young designers and special projects.

Fabio Sisti ​ Visual Merchandiser

15 years of experience as visual merchandiser. He has worked for 7 years in visual merchandising (indoor/window), 3 years area visual (Asia/America/South Africa/East and North Europe). 2 years of creative window design.  Soundtracks for movie. Advertising and TV series. Among the companies he worked for: H&M and 7camicie.

Majorie Biawa
Majorie Biawa Fashion and Luxury Lecturer

Fashion and Luxury lecturer with over 10 years of working experience in the fashion industry. She holds a Master’s Degree in International Marketing and has worked as Multi Brand Buyer: Luxury fashion, and Home Interior for H&M Group, as well for for over 4 years as an International Buyer and also for Marc Jacobs, Wholesale Coordinator: Network development and stockist management.

Roberto Mazzeo IP & New Technologies Business Lawyer

Adjunct Professor at the Rome Film Academy (Copyright & IP Law). Provide comprehensive daily legal assistance to a multinational pharmaceutical company. Passionate about start-ups, blockchain and new technologies. His specializations include: fashion law, e-commerce contracts, consumer protection, terms and conditions, media agreements and entertainment: production, publishing, management, sponsorship, social media, Among the companies he worked for: DONG & Partners Law Firm, Eli Lilly and Company, Presidency of the Council of Ministers

Max Zara Sterck​ Max Zara Sterck - Womenswear Designer

Max Zara is a womenswear designer who values the artistic necessity in fashion, as well as the importance of durability in design. Her work is reinforced by collaborations which allows her to highlight the wearability and movement of her designs. Before she started her own brand she worked as a designer at known luxury labels like J.W. Anderson, La Perla, ALEXANDER MC QUEEN and helped building up sustainable ready-to-wear label ZILVER. Next to her own work, she works freelance for high end luxury labels in the development of design, textiles and sustainability.

Alessandra Cappiello​  Project manager Consorzio Poliedra

Her experience working at a number of fashion houses, such as Nathalie Naim and Malloni, strengthened her skills in the field of restyling, characterized by cleverly modified vintage garments and unusual and decontextualized materials to create original and exclusive pieces. As Fashion Consulting Designer, Alessandra conceived and developed the Billionaire Italian Couture women's collections for S/S 2011 and AW 2011-2012, including haute-couture clothing, jeans, leather garments, furs, shoes, bags and belts. In 2004 she founded her own brand Morfosis, and in 2008 she was a finalist in the fourth edition of Vogue WHO'S ON NEXT. Her firm belief in her abilities has taken Alessandra through international shows and exhibitions in Paris, Tokyo, Florence, Milan, and Rome, and she has had her clothes worn by sophisticated women such as French pianists Katia and Marielle Labeque, Russian violinist Viktoria Mullova, British director Martha Fiennes, filmmaker Rebecca Miller, and singer Madonna.

Claudia Mayer Lecturer and Coach for Creative Businesses

Drawing on 11 years of international marketing, business development and sales experience, Claudia is a specialized coach, speaker and trainer for creative companies. After graduating from business administration at the University of Innsbruck, Claudia has spent themajority of her career in the creative industries, including lighting and architecture. She worked on regional and international projects for ZumtobelGroup in Europe and Asia and was based in Guangzhou, Singapore, Dubai and New Delhi. After working 2 years at architectural firm UNStudioin Amsterdam, she founded Coaching by Claudia to support creative companies, business owners and professionals in their entrepreneurial business and career development. Through sparring and creative visualization.

Career and Entrepreneurship Services

Throughout your International Master in Fashion Managementyou will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas: 

The master is particularly suitable for those who want to pursue a career in the following roles:

  • Event Manager
  • Luxury Brand Manager
  • Buyer
  • Store Manager
  • Visual Merchandiser
  • Social Media Manager
  • Communication Manager
  • E-Commerce Specialist
  • Business Controller 
  • PR
  • Area Sales Supervisor Estero
  • E-Tailers Supervisor

The salary of our students after the completion of our International Master in Fashion Management increased by an average of 36%

The Flexon Learning Methodology

Adhering to the highest standards of teaching methodology provided by EFMD, the Master is taught through interactive lectures, case study analyses, exercises, discussions, teamwork exercises, video conferences, business analysis and sessions of student presentations. Students are encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, with lecturers implementing a student-centered approach, getting students involved and providing activities that allow students to apply the knowledge acquired. The Online Methodology consists of live, interactive lectures, led and facilitated by professors. The programs are self-paced, as students take pre-master courses at their own speed and using self-assessment exercises. This practical, applicable methodology consists of synchronous and asynchronous activities.

Students are free to learn at their own pace and define personal learning paths based on their individual needs and interests, as well as the content provided, taking into account the deadlines for learning, evaluation and assessments. The self-paced methodology is applied on the pre-master courses, which are based on pre-recorded interactive sessions led by the lecturer professor, with a PPT presentation, exercises and self-assessment for each course. Students study the material at their own pace and do a self-assessment exercise to track their progress.

The online learning methodology is fully professor-led and facilitated live in real time. Every lecture is created and delivered by a lecturer using our online platform Blackboard. The communication tools used by the lecturers include discussion forums, chats, emails, breakout sessions, whiteboards, and audio and video sharing to communicate and work together. As a final step, sessions usually include an exercise or assessment to measure the learning.

The online methodology in every class is live and interactive. Teaching methods and techniques are used creatively to develop an engaging and motivating learning experience. There is frequent interaction with the student interaction to foster and maintain engagement and promote learning.

The online learning methodology is practical, with all the class activities and online learning methods, e-content and materials used also being put into practice in the different assessments (self-assessments, tests and practical assignments), capstone project and class activities.

The online methodology is structured as a combination of synchronous or real-time activities (such as online platform chats, breakout rooms/sessions, virtual pooling, virtual whiteboard, etc.) and asynchronous or on-demand activities, which students can do whenever suits them best in terms of their preferences and other commitments (such as emails, discussion forum platforms, online platform meetings, recorded lectures via links, virtual coffee and conversation sessions, etc.).

Our Flexon Learning Methodology Based on Planeta Formacion y Universidades online model of learning


Learning guided by the professor

  • The Professor encourage students to reflect on the content
  • Guides and interacts with students to learn and master content through interaction and debates
  • Helps students continuously practice and revise how they perform through assessment form

At the beginning of every module students will be introduced to the course, learn trough digital pills, Weekly Wraps ups and live course lectures.

TEAM CENTERED | Working with your colleagues

Learning through collaborative learning

  • Collaborative learning is the educational approach of the model, using groups to enhance learning through working together.
  • Groups of at least two or more learners work together to solve problems, complete tasks, or learn new concepts.
  • The group learning helps students develop their higher-level thinking, oral communication, self-management and leadership skills.

Divided in teams, students will work together to a Case Study, trough synchronous and asynchronous activities, Class Forum and Lice Classes


Learning guided by the professor

The Professor:

  • Creates assessment to measure students learning
  • Provides students with resources and materials for learning
  • Clarifies doubts
  • Evaluates the assessments and gives direct feedback

At the end of every module students will be guided by the professor thanks to Q&A Sessions with the professor and will present their assessment, based on the activity provided by the professor

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials
Application Confirmation
Selection Interview

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

International Online Master in Fashion Management:
Financial Aid and Scholarships


Payment of the participation fee of € 6,700 can be made in the following ways:

  • 6 interest free installments after the course starts
  • Installments before the course starts with an additional 5% discount
  • Single payment solution by the enrollment deadline with an additional 10% discount


Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  1. Early Enrollment Incentive
  2. Lifelong Learning Scholarship
  3. Academic Excellence Scholarship
  4. Executive Women Scholarship
  5. Entrepreneurial Grant
  6. Better Managers for a Better World Scholarship
  7. Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.


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Please fill the form and we'll contact you by telephone with more information about the Master of your choice

  • Max. file size: 64 MB.
  • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via degli Scialoja 18, 00196 Roma, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Rome Business School, At.: Data Protection Manager, Via Giuseppe Montanelli 5, 00195, Rome.