Top 50 – Global Ranking Ranked N. 22 in Food and Beverage Management, Worldwide by Eduniversal
This Master is issued under the patronage of:
The Volognano Castle is located in the heart of the Chianti Colli Fiorentini area and is an Italian excellence in the production of young and aged wines IGT Chianti Colli Fiorentini, grappa, extra virgin olive oil and Vin Santo.
The goal of our Specialized Master in Food and Beverage Management is to train professionals capable of generating competitive advantages, capitalizing on new technologies and using the most advanced marketing techniques to promote companies and products in the food and beverage sector.
Rome Business School is a member of Planeta Formación y Universidades, an international network created in 2003 by the De Agostini and group Planeta that embodies a strong commitment from both companies, university education and vocational and lifelong training.
Shape your professional path through 4 pillars:
Real link with companies
An international network of companies partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers
Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcellona, Paris, Rome and Tuscany and mixed ethnicity in our classes.
Our higher purpose is to build managers and leaders. For this reason we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.
Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.
Why choose our Specialized Master in Food and Beverage Management?
Practice Lab Powered by Chianti, Consorzio vino Chianti.
Where students have the opportunity to put theory into practice and working on a real financial business case. All labs are run by managers from national and international companies, who teach participants how to prepare and present real company cases.
*company partners are subject to change during the year
After the completition of the Master, our students get on average a +24% salary increase, thanks to:
Independence and decision making: 91% have increased both.
Responsibilities: 84% of students have gained more responsibilities in their current job.
International Bootcamp in Silicon Valley, Barcelona, Paris, Rome and Tuscany
During 2022 RBS has decided to upgrade the Bootcamps offer, adding 3 more international experience, in which tudents will experience an intensive and fully immersive business experience, meeting international managers and developing new bonds with foreign students.
Structured and divided in two main pillars
Dare to think differently. Dare to act innovatively.
A 5-step structure is built to help you discover how to organize, chose and bring to life your business idea
Career Accelerator Program
Explore, Build, Engage, Act, Evolve
An entire team of professionals provides our attendants with a personalized Career Path specifically designed to shape his or her own professional profile in order to become a competitive figure in nowadays’ job market.
Among our partner:
Food and Beverage: The master program’s structure
The Specialized Master in Food and Beverage in the Online or On-Campus format is designed to develop professionals who will master and hone their skills and embrace change, equipped not only to recognize the production and quality assurance processes particularly related to Food, Wine and Beverage, but more importantly, to operate in a global market thanks to their effective specific management and communication competencies. These professionals will also generate competitive advantages and build deluxe brands in the fine food, wine and beverage sectors by capitalizing on new technologies and using the most advanced marketing techniques to promote companies and products.
Mind-Opening & Knowledge Management Setting
Core Management Competences
Marketing: Traditional & Digital
Project and Operations Management
Accounting and Budgeting
Entrepreneurship and Business Planning
Human Resources Management
Focusing and specializing
The Global Food, Wine & Beverage Industry
Wine and Beverage Management
Deluxe brands, Marketing and Communication of Food, Wine & Beverage
Sales Management for Food, Wine & Beverage
Being an innovative and responsible leader
International Strategies, Industry Innovation and Future Trends
New Technologies: from Production Chain to New Product and Service Development.
UN Sustainable Development Goals, Innovative Startups and Internationalization Strategies.
Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. None of the new technology and innovation can be applied without proper leadership. The Leadership Program is a path towards self-discovery, empowerment and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role plays and quizzes.
Communication & Persuasion in the Digital Age.
High Performance Collaboration
Scenario & Forecasting
Business Practice Practice Lab | In partnership with Chianti, Consorzio vino Chianti.
Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by managers from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. The Lab is entirely run by the School’s Partner Companies and the activities included are specific for each Master program and goal.
The Practice Lab consists of 3 main phases:
Phase 1 | Manager Meet-Ups
Students meet two managers from the Partner Company, from different areas or divisions, such as finance and marketing, who share their experience of their day-to-day work and business, with a specific and relevant focus for the Master.
Phase 2 | Hands-on Class
Students gain first-hand insight from the direct experience of company managers, enhancing the knowledge and skillset acquired on the Master. They will analyze, assess, create and develop, a certain plan or strategy given by the company in relation to what they have studied in class and the company’s business operations.
Phase 3 | Get on Task
The company managers present two in-class business scenarios (business cases), so that, by implementing the concepts learned, the students find solutions and create strategies. At the end of the class, they orally present the final results and ideas.
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy. Work on one of two real Business Challenges of a specific company. Choose between a Business Plan, or a Food and Beverage plan.
To create your final project, follow the Ready, Set, Go Structure
Stage 1: Team Creation
Stage 2: Capstone Project – Kick Off
Stage 3: Project Proposal, followed by two Mentoring Sessions
Stage 4: Knowledge in Action
Stage 5: Capstone Project Presentation
Capstone Project presentation and grading
You will present your Capstone Project to the Academic Committee composed of the Master’s Program Director, and (if applicable) a select group of industry experts and managers.
The project will be evaluated in terms of content, originality, and presentation, plus a bonus for an excellent teamwork activity.
The Practical Challenge:Develop a new sales and marketing strategy to increase the sales of the wine product line ‘Per Me’ and ‘Per Te Wines’ of the VolognanoAzienda Agricola – Italian Winery. Company: VolognanoAzienda Agricola.
The Practical Challenge: Develop a food product range in line with hotel’s vision for both hotel guests and the local community. Company: Hotel De Ricci
The Practical Challenge:Develop a strategy to implement the sales for the new Coravin product – PIVOT. Company: Coravin Pivot
The Practical Challenge:Relaunch the Consortium Colli Fiorentini website through an e-commerce platform and wine tasting services, Company: Consorzio Colli Fiorentini.
Rome Business School International Bootcamps experiences
During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience
Silicon Valley – “Silicon Valley Bootcamp” to open your mind 360°
Paris – ESLSCA | “Bootcamp: When Art meets Fashion and Luxury”
Barcelona – EAE Business School | “Bootcamp on Entrepreneurship & Design Sprint”
Rome – Rome Business School | “Bootcamp on International Business Leadership”
The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.
Composed of 70 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.
CEO and General Management.
Marketing and Sales Communication.
Rome Business School’s Master in Food and Beverage are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields. The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.
A graduate of the Università degli Studi di Firenze with a Bachelor Degree in Viticulture and Enology and a Master in Enology, she has worked as a Wine Instructor, Wine Department Chair and Academic Coordinator of Food and Wine Studies at Apicius International School of Hospitality in Florence, traveling several times to the USA to promote the Italian lifestyle through food and wine, collaborating with the James Beard Foundation in New York, and several American universities. Camilla has also been the Academic Programs Coordinator at Gambero Rosso at its headquarters in Rome, the undisputed leader in the world in Italian Saper Vivere, Food, Wine and Lifestyle. Gambero Rosso is the Number One multimedia company in Italy, always at the forefront in discovering and launching new trends, and strongly involved in promoting and supporting the best products “Made in Italy”. For 30 years, Gambero Rosso has contributed to the achievement of the best Italian cuisine and wines, combining tradition and originality, the authenticity of raw materials and production innovation. She is also a mentor at Startupbootcamp FoodTech, the leading startup accelerator, supporting and scaling companies that are innovating and disrupting the food industry, where she mentors on all aspects of food and wine management, business models, and international education. Camilla is now the Property Owner and Chief Operating Officer at Volognano (www.volognano.com) and a freelance consultant on branding and communication strategy for Food & Beverage
Professor of the history of Italian cuisine, he gained experience as a consultant for companies, such as Dry Media SRL (for the TV program “Street Food Battle” for Coca-Cola Italia and Mediaset Italia 1), FIERE DI PARMA SPA, and EXPO MILANO. He also worked for Loveatwell SRL, as a High-Quality Food & Wine Selector for the e-commerce platforms loveatwell.com and librodeisapori.de. He has also collaborated with Gambero Rosso, for reviews, and with Endemol Shine Group Australia, for Masterchef Australia – Season 7, as the F&B and Hospitality Coordinator on the Italian Tour in Emilia-Romagna.
DIANA LENZI After a few years working as a chef in various restaurants in Rome, for love and necessity, she took over the management of Fattoria di Petroio in 2008. She is a member of the organization Women in Wine and Young Agricultural Entrepreneurs (ANGA), working diligently to bring Petroio to even higher levels of excellence, while always respecting its history and traditions.
Dr. Sonia Massari is the Academic Director of the Food Studies programs of the University of Illinois at Urbana Champaign in Rome and Director of Gustolab International Food Systems and Sustainability, working in collaboration with 15 US universities, and designing and managing food studies programs in Italy, Vietnam and Japan. She is a scientific advisor of the Barilla Center for Food and Nutrition Foundation.
An experienced Executive Chef and a proactive, professional team-builder, combining cooking and engineering with nearly 10 years’ experience in kitchen management and consultancy and over 5 years in international cooperation projects in developing countries. She is skilled in negotiation, cooking, event management, and international relations. Her experiences include working as an executive chef at Caffè delle Esposizioni, and Chef Consultant and Project Manager at Laurenzi Consulting.
JACQUELINE TOMEI An experienced Food & Beverage Manager for a popular brand in Rome, Ginevra Consulting. A consultant specializing in startups and developing new F&B formats, she also works as a wine consultant and sommelier. She has a Bachelor Degree in Modern Languages and Literature from the Università La Sapienza in Rome. She also has an AIS Sommelier Diploma (Italian Sommelier Association) and has completed AIS Sommelier Masterclasses on specific wine categories, such as Burgundy, German Riesling, Nebbiolo, and Champagne. She is a Wine Consultant, Writer and Educator and has a Diploma in Food Photography and Food Styling from IED (European Institute of Design).
SALVATORE COSENZA Salvatore Cosenza is a Content and Community Manager, Food Writer and Marketing Consultant. He has a Bachelor Degree in Content Ideation and Digital TV Services from La Sapienza University in Rome. He writes articles about food and craft beer for several Italian websites and restaurant guides. Currently, he is a food writer for Agrodolce.it and teaches beer-tasting courses. He was the Community Manager of Yelp in Rome and previously worked as a TV author.
ANDREA CARAPELLESE Andrea is an International Expert on Investment and Technology at UNIDO (United Nations Industrial Development Organization). He coordinates and manages projects to integrate the private sector in the development cooperation mechanism in line with the 2030 Agenda and to achieve inclusive and sustainable industrial development. He has a Bachelor Degree in International Relations from Luiss University.
LETIZIA SBREGONDI CEO and Founder of [email protected], a company specializing in digital marketing campaigns and online sales with a focus on wineries. Letizia has a Bachelor Degree in Economics and Marketing and works in the world of wine as an Export Manager for Castello del Terricio. She has also worked as a Sales Planning Manager at Tannico.it and as a Sales & Brand Manager at Vinci Importadora–Mistral Group.
VINCENZO LENUCCI A graduate in Agricultural Sciences, Mr. Lenucci is a qualified agronomist who has been working at Confagricoltura since 1989, holding the position of the Director of Economic Department and Statistical Office of the organization since 2012. Over the course of these years, he has been responsible for overseeing international affairs, primarily being involved in matters such as international aspects of agricultural policy, the Common Agricultural Policy (CAP), rural development issues and other EU policies. For several years, before becoming Director of the Economic Department, he also managed the Presidency and Executive Director Secretariat, being involved in many complex projects concerning the structural development of the organization.
Career and Entrepreneurship Services
Throughout your Master inFood and Beverage,you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.
In particular, according to the most recent statistics:
74% of our students manage to increase their salary after completing their Master
92% receive new employment offers
73% of our students get a job within 6 months of finishing their Master program
53% of our students are employed in a multinational company
69% of RBS alumni work outside Italy
To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:
Career Acceleration Program
The Career Acceleration Program will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
We focus on your entrepreneurial side.
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
Food & Wine Manager
Food & Beverage Service Supervisor
Marketing and Communication Manager
Director of F&B Operations
Entrepreneur in the F&B industry
We use innovative technologies in our classrooms to enrich the overall educational experience and improve student learning outcomes on campus and online. The platforms and technologies in use have a profound impact on student learning.
All classrooms are networked and feature SMART Board technology:
Professional audio mixers and microphones in each class, required for the interaction of students in the classroom simultaneously with students online.
High-resolution webcam inside the classrooms connected to the platform and the big pad, so that online students see the teacher and them on campus colleagues remotely.
Wireless access that allows students to be connected wherever they are
Computers and laptops for students available in the school library.
A Historical Heritage
The building, designed by Achille Zinnari, was built for the 1911 Universal Exhibition.
In that occasion, an Exposition celebrating the fiftieth anniversary of the Unification of Italy was also organized in Rome, and a national architecture competition was launched for the construction of ten villas. Among these, the Villino Avenali, now the Rome Business School campus.
Networking and partners
Rome Business School has established solid partnerships with several world-renowned leading companies, such as Enel, Fendi, Bulgari, Eataly, IBM Italia, Land Rover and many others. To ensure that our students can build a strong professional network, we constantly organize guest meetings, visits, events and lectures with representatives of elite business ecosystems, encouraging interaction between leading professionals and students, and facilitating the process learning.
Thanks to the school’s purely international mold, students will have the opportunity to take part in classes with students from more than 150 countries. This will allow participants to increase their knowledge of other cultures other than their own.
Every year we welcome students from all over the world: from cities and small towns, of all cultural, ethnic and religious backgrounds. Rome Business School enhances the experience of students, supporting them in obtaining visas and identifying accommodation, creating opportunities for learning, involvement, personal and cultural development that go well beyond the lessons.
Our students will be able to participate in various activities: visits out of town, Coffee Meetings with the CEOs of prestigious multinational companies, company visits or simple events designed to promote socialization and intercultural exchange which has always been the central point of our school.
Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:
The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.
Master in Food and Beverage: Financial Aid and Tuition
Payment of the participation fee of €7,500 can be made in the following ways:
In 6 interest-free installments
Single solution (this option guarantees a 10% discount on the total amount)
Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
Early Enrollment Incentive
Lifelong Learning Scholarship
Academic Excellence Scholarship
Executive Women Scholarship
Better Managers for a Better World Scholarship
Student Loan Assistance Grant
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.
What does the Food and Beverage Manager do?
The Food and Beverage Manager is a professional who takes responsibility for the organization, maintenance of quality standards and costs of production, distribution and communication of HoReCa products.
What is the average salary of a Food and Beverage Manager?
On average, employees in the Food and Beverage industry have an annual salary of approximately €38K gross.
How can I find a job as a Food and Beverage Manager?
The world of food retail and distribution and HoReCa products requires highly specialized professionals with in-depth knowledge of the market, its competitive environment, the consumers and products. For this reason, a Specialized Master’s degree is the best solution to enter the world of Food & Beverage, without previous experience in the sector, or for staying updated with innovations and technologies in the sector.
Can I attend the Master in Food and Beverage Management online?
Attendance for the Master is possible both On Campus and Online. In particular, our Online option is a guarantee of excellence certified by the EFMD, which has awarded four of the courses in our Master with the EOCCS-EFMD certification. An exclusive honor for RBS and only one other Business School in Italy
How can you become a Food and Beverage Manager after completing your Master’s degree?
The guidance of experts and a network of managers already working in the food sector are of extreme importance in approaching a highly competitive environment. For this reason, the support of the RBS Career Service and the numerous meetings with professionals in the sector organized daily in class or during activities taking place on campus are the springboard to emerge among the many profiles of professionals and recent graduates eager to enter the world of F&B.