During the first module of the International Master in Food and Beverage Management, students will learn how to:
- Inspire and lead high-performing international teams within companies in the food and beverage industry;
- Develop a business plan for companies in the Food and Beverage industry;
- Understand the importance of financial management, and management control principles in the Food and Beverage industry
During the second module of the International Master in Food and Beverage Management, students will learn how to:
- Gain an in-depth overview of the opportunities and risks posed by the new digital marketing andcommunication trends in the industry that appear every day, and adapt the company’s strategy to the competitive environment;
- Analyse the market situation, define the different scenarios, identify the opportunities, develop the most suitable marketing, branding
- Communication and Sales strategy and assess the most effective way to implement it;
- Utilize the most advanced digital marketing techniques to promote Food & Beverage industry companies and product.
During the third module of the International Master in Food and Beverage Management, students will learn how to:
- Identify and develop effective international strategies for export and expansion of companies in the Food, Wine and Beverage industry;
- Understand UN sustainability development goals to unlock and empower human, economic and societal changes;
- Learn and apply people analytics system to measure employee’s performance, productivity, optimize recruitment and selection processes and retention;
- Understand innovative and new technologies to be able to apply them for food, beverage and wine processing;
- Being able to make informed ethical judgments about existing norms and rules, aspiring to positive change, creating sustainable business with a global mindset
Future managers, business owners, and professionals who are prepared to take advantage of the advantages of digitalization, go worldwide, and make a meaningful contribution to society are what Rome Business School seeks to build.
By focusing on in-demand skills, electives are the perfect instruments for students to increase their employability.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
- Elective courses are organized in 4 main areas of interest: Innovation & Growth, Tech & ICT, Industry focus and International Business. You can choose one of them
Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by Consortium Vino Chianti managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by Consortium Vino Chianti managers with whom you will create strategy to guide customers through the customer’s journey of Consortium Vino Chianti.
You will have the opportunity to exhibit your abilities at the end of the course by tackling a real-world business challenge. Utilize your skills to find chances and create a truly inventive plan.
Face a real-life business challenge. You have the option of working in a small group, developing an internet sales plan, or developing a loyalty programme for different generations.
Two case studies from two real firms will be assigned to you to put your master’s course knowledge to the test.
Previous years’ experiences
The Practical Challenge:
Developing a new sales and marketing strategy to increase the sales of the wine product line ‘’Per Me and Per Te Wines’’ of the Volognano Azienda Agricola – Italian Winery. Company: Volognano Azienda Agricola.
