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Zuma at Rome Business School to show to our students how to develop a business worldwide

In occasion of the partnership between ZUMA Restaurants (part of the Azumi Ltd family) and Smeralda Holding, students of Rome Business School had the chance to learn about the companies and the newly available placement opportunities.

With several prestigious locations worldwide and its luxury appeal Zuma Restaurants is a brand that needs no introduction and now their cuisine will be offered in the #LuxuryHotels in the Sardinian Costa Smeralda, thanks to the collaboration with Smeralda Holding who owns the most important properties in Porto Cervo.

The collaboration will start in Spring 2020 and positions are open for several roles.

With Zuma, we share a capability for visionary ideas, as well as a contemporary and international attitude, combined with a desire to preserve the authentic values of our culture. This is the approach that we look for in all of our collaborations and that we believe is a powerful factor in increasing the attraction of the Costa Smeralda for the new generations of our target audience.” Mario Ferraro, CEO of Smeralda Holding co


Azumi is an international restaurant collection, comprised of 5 independent brands: Zuma, ROKA, Oblix, INKO NITO and Etaru. Azumi’s reach extends across 18 countries, with 26 restaurants. Not only an international restaurant collection, Azumi, is a company that cares about its employees, supporting them to grow and develop. With extensive internal training and broad experiences that create career pathways that allow amazing opportunities, in Italy and all around the world.

The new project for this summer will be create a fantastic synergy between Zuma and Smeralda Holdings, who own the most important luxury hotels and properties in Porto Cervo. The collaboration with the internationally renowned brand is part of the strategy for development and diversification of tourist services through the significant five-year investment programme set up by the Smeralda Holding Group in 2017.

Azumi in numbers

  • 2.000.000 guests a year
  • 18 countries
  • 5 brand
  • 26 restaurants
  • 2200 colleagues
  • Brands: Zuma, Oblix, ETARU, INKO NITO, Roka.


Zuma is a contemporary Japanese Restaurant, that was created by Rainer Becker after he spent six extensive years in Japan. Founded in London in 2002. It is the amazing result of a partnership created between Arjun Waney and Rainer which has become a celebrated venue for wines and sake worldwide.

One of the keys to the success of Zuma was the selection of premium ingredients and products, and the excellent staff and knowledge showed by all dedicated to the restaurants.

Where are Zuma restaurants? All over the world: London Hong Kong Istanbul Dubai Miami Bangkok Abu Dhabi Datça Peninsula New York Rome Las Vegas Bodrum Yalıkavak Marina Phuket Kitzbühel Mykonos Boston Madrid Maldives.

Thanks to all the participants for such an interesting Rome Business School Guest Lecture: Barbara Giovagnoli – HR Manager Zuma; Lidia Conti – HR Director Smeralda Holding; Andrea Tombion – Head Chef Zuma; Vittorio Gentile – Beverage Manager; Lorenzo Di Cretico – Assistant GM; Sergio De Santis – Assistant GM.