Rome Business School’s Welcome Week 2021 has started with the inspirational speech of CEO’s and General Managers form milestone companies who shared their professional stories, suggestions and market views. Some of highest profile of companies such as Starbucks, HMD Global, Ferrarelle, Jaguar – Land Rover, Traction Management inaugurated the orientation to the 2021 Masters and MBA’s edition.
The students of the Master in Food and Beverage, Corporate Communication, Marketing and Sales, Tourism had their welcome from Marco Pesaresi – CEO of Ferrarelle.
General Manager of the Ferrarelle Group, of Roman origins, Pesaresi boasts thirty years of experience in the areas of Sales, Marketing and Trade Marketing in which he worked as a Manager for the world’s largest giants Brands regarding Food and Beverage products, such as Coca Cola, HBC, Unilever and Sab Miller. Creative leader, creator of new commercial strategies in Italy and abroad. The international market in which the group is expanding with Ferrarelle and Natia already in distribution in the United States, United Kingdom, France, Spain, Germany, Denmark, Russia, Israel, Japan, Hong Kong and Taiwan. Experience, preparation and determination are part of Marco Pesaresi’s leadership.
I am proud to be able to contribute to the success of a 100% Italian reality, a symbol of excellence all over the world that has chosen to be the spokesperson for an important message of sustainability – declared Pesaresi – My intent is to continue developing Ferrarelle’s role as a point of reference for customers and consumers, enhancing the brand and seizing all the new growth opportunities».
