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Pier Francesco Geraci – CEO of Traction Management

Rome Business School’s Welcome Week 2021 has started with the inspirational speech of CEO’s and General Managers form milestone companies who shared their professional stories, suggestions and market views. Some of highest profile of companies such as Starbucks, HMD Global, Ferrarelle, Jaguar – Land Rover, Traction Management inaugurated the orientation to the 2021 Masters and MBA’s edition.

The students of the Master in Entrepreneurship and Innovation, had their welcome from Pier Francesco Geraci – CEO of Traction Management.

How important is Digitalization today? Fundamental, especially in the areas dedicated to Marketing and Business Development. From here Pierfrancesco Geraci showed how to increase the performance of small and medium-sized enterprises, using an Assessment, Validation and Traction methodology, combined with a platform that allows the automation of marketing processes to reach customers all over the world. Hence, plenty of room for digitalization without borders, for the maximization of results and for the development of connection strategies in line with the fast pace of modern society. Innovation, efficiency and maximization of results, the leadership of the digitalisation world.

“For a better positioning on the job market, today the most requested skills are linked to the Digital world and in particular to Performance Marketing and Marketing Automation. These two areas completely revolutionize the structure of the necessary core-skills, as they combine historically separate topics such as Creativity and Technical-Analytical Skills. The market is moving in this direction, so do young people” declared Pierfrancesco Geraci, CIEF of Traction Management.