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International Master in Sports and Lifestyle Management


Develop an innovative perspective and core management principles with Rome Business School's Master in Sports and Lifestyle Management. Become a master in applying advertising and sales techniques to promote and sell different sports and lifestyle products, in addition to sports teams, events, media and tourism destinations.

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Ranking
Formula International
Method On Campus
Language English
Start Date October 2025
Enrollment 64%
Available seats 14
Scholarship valid until December 30th
30% UP TO

International Master in Sports and Lifestyle Management Overview

The master provides great exposure to companies and industry professionals. During the program you will visit the top players in the industry and be able to learn from their business cases and network. Previous intake company visits include: FC Sion, Lazio Football, F.I.R Italia, Fullham FC.

Given the growing demand of the sports industry the master covers different areas, allowing you to obtain skills in event management, lifestyle and media management, and sports management.

Learning Outcomes

  1. Identify the key economic aspects of the sports industry.
  2. Analyze and solve real-life business problems related to the sports industry.
  3. Acquire wellness coaching and lifestyle management techniques and best practices, as well as theoretical principles about functional nutrition for effective sports performance and sports rehabilitation.
  4. Create a brand identity in the sports industry and implement effective strategies to work with branding policies.
  5. Create different offers and manage sales of sports merchandising and other products or services related to the sports industry.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business

Why choose our Master in Sports and Lifestyle Management?

Business in Action

  • Business Practice Lab with Adidas: Meet the managers, participate in a hands-on class, create a business forecast strategy considering people, business and technology.
  • Capstone Project: Work on a challenge of your own company or on a real business challenge of one of our corporate partners.
  • Re-brand a sport company strategy.
  • Use sport methodology and data to create a peak performance program for managers.
  • Develop a communication strategy to handle a playing season that has been under-performing.
  • Career Impact

    +27% Salary Increase on average, after 1 year the completion of the Master in Sports and Lifestyle management. They work in prestigious companies in the sports Industry such as: Nike, RedBull, Juventus, Amazon, Porsche & Adidas.

    Expand your professional network

    Expand your professional network and meet industry managers, through guest lectures and company visits. Company visits from previous intake include:​ FC Sion, Lazio Football, Macron, F.I.R Italia, Fullham FC, Macron Sports Wear, Red Bull.

    Think Big & Go Global

    Think big and go global, choose among 4 continents and 12 International Bootcamps in Rome, Tuscany, Paris, Barcelona, Nigeria, Qatar, London, China, Grand Tour of Italy, Porto, Dublin and Silicon Valley (US), have an immersive and stimulating experience, focused on the topics of the business world.

    Eduniversal Ranking 2024



    Among our Partners:

    rome business school partner uefa logo rome business school partner ss lazio logo rome business school partner coca cola logo rome business school partner adidas logo rome business school partner porsche logo rome business school partner red bull logo rome business school partner puma logo rome business school partner fim logo

    International Master in Sports and Lifestyle Management:

    The Master’s program offers students a bridge to the Sports and Lifestyle management industry, with exposure to companies and professionals through visits to prominent organizations. Students gain practical experience by rebranding a sports company’s strategy, creating performance programs with sports methodology, and developing communication strategies for challenging seasons. They also participate in a Business Practice lab with Adidas and work on Capstone Projects, addressing real industry challenges. This hands-on approach enhances understanding and networking in the field.

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    Develop managerial skills and innovative perspective for successful sports and lifestyle mangement

    During the first module of the International Master in Sports and Lifestyle Management, students will learn how to:

    • Managerial Economics
      This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
    • Entrepreneurship and Business Planning
      With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
    • Business Strategy
      Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
    • Accounting & Budgeting
      This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
    • Project & Operations Management
      With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
    • Marketing: Traditional and Digital
      Students will learn the application of marketing principles in organizational decision making.
    • Human Resource Management
      This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
    • Data Analytics ​for Managers
      This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
    Do impactful branding, advertising, communication & sales of sports and lifestyle offerings

    During the second module, students will learn how to:

    1) Sports Industry ​

    • Sports International Governance, Economics and Organizations ​
    • Sport Industry in Europe – Trends, Analysis & Statistics​
    • IOC, FIFA, UEFA and the Sports Industry ​

    2) Sports and Lifestyle Branding, Advertising and Selling

    • Brand Management & The Role of Advertising for Sports and Lifestyle Management ​
    • Pricing, Sales, e-commerce & Selling in Sports Merchandising of Sports and Lifestyle Offerings ​
    • Digital Sports and Lifestyle Influencers ​

    3) Lifestyle Management ​

    • Wellness Coaching and Lifestyle Management ​
    • Functional Nutrition for Sports Performance ​
    • Prevention of Risks in Sport Management ​

    4) Football Business Management ​

    • Inside the Football Business & Football Governance ​
    • The Management of Football Club ​
    Embrace new tech for sports, innovation and sustainable sports business

    During the third module, students will learn how to:

    5) Sports and Lifestyle Event Management ​

    • Media Rights, Sponsorship & PR in Sports ​
    • Sports and Lifestyle Event & Venue Management​
    • Sport Agent ​

    6) Innovation, Sport Tech & Legal Aspects of Sports and Lifestyle Management ​

    • Principles of Sports Law ​
    • The Phenomenon of e-Sport Revolution & The Metaverse ​
    • ESG Trends in Sport & Sustainable Lifestyle ​
    • Sports Data Analytics and Business Decision Making ​
    • New Tech, Innovation and the Future of Sports and Lifestyle Management
    • Business Ethics and CSR ​
    Why Electives?

    The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

    Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

    • Electives assist students in carving out a niche for themselves and becoming more competitive.
    • Electives expose students to courses they might not have encountered otherwise.
    • Electives provide a one-of-a-kind curriculum that fosters life and career skills. ​
    • Elective courses are organized in 5 main areas of interest:
    1. ​Innovation & Growth
    2. Tech & Digitalization
    3. Industry Business Excellence
    4. International Business
    5. Global Electives with RBS School partners
    Practice Lab | In partnership with Adidas

    At the end of your training experience, you will have the chance to demonstrate your skills by tackling a real business challenge. Use your talents to identify opportunities and create a truly innovative strategy.

    Take on a real business challenge. You may choose to be part of a small team and design a marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offer for several generations.

    You will be given two case studies of two real companies that will allow you to put the knowledge you have learnt during the master’s course to the test.

    Business in Action - Hands-on Lab

    The Global Trends lab consists of 2 virtual sessions:

    Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends: ​

    1. The Future of Work
    2. AI, Blockchain, and Technology
    3. The World in 2030 – Future Scenarios (UN, IMF, ECB)

    Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.

    Capstone Project

    At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

    Tackle a real company challenge. You can choose to be part of a small team and design a plan for a new business or develop a new strategy.

    You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.

    Rome Business School International Bootcamps experiences

    There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

    rome business school international bootcamp world map

    Rome Business School International Bootcamps experiences

    Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.

    RBS_LOGHI

    The challenge is how to combine creation and management in a luxury house as in all types of companies.

    Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

    Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

    The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

    Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

    Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

    Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

    Participating in a Bootcamp in London is an extraordinary experience that combines intensive and immersive learning in a urban environment rich in opportunities. The city itself is a melting pot of cultures and innovation, offering a vast network of professionals and leading companies. A Bootcamp in London allows you to gain cutting-edge skills in a cosmopolitan and stimulating atmosphere, preparing you for global work challenges and creating valuable connections for your professional future.

    A Bootcamp in China is an extraordinary adventure that immerses you in a country rich in history, culture, and innovation. This intensive journey allows you to acquire top-notch skills, discover new professional perspectives, and create global connections in a setting where the ancient and the modern blend in a unique harmony. Participating in a Bootcamp in China is an extraordinary opportunity for personal and professional growth that will open up new horizons for you.

    Faculty

    Rome Business School’s International Master in Sports and Lifestyle Management​ are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker.  The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

    Program Director

    Enrico Gelfi

    Co-Founder of EIS and Founder of Workpleis. Bachelor's Degree in Philosophy at the University of Milan and Master's Degree in Strategy and Planning of Sports Events Organizations - MasterSport.

    Enrico, a graduate in Philosophy, turned towards the Sports Industry after attending the MasterSport program in San Marino/Rimini. He worked as Communication Manager at SGplus, one of the leading firms in the sports marketing sector, for 10 years, with a significant portion of that time spent as a partner in the company. He founded and managed the talent department of the Italian unit of the MP Management Group – now Select Model – focusing on enhancing the image of actors, top athletes, and TV personalities.

    In 2017, he founded EIS, a sports management agency, where he manages the image rights of professional athletes with an innovative approach that evolves the role of a champion. He also became a partner in a second agency, Sport Digital House, through which he launched the Italian Esports Observatory in 2020, the first B2B networking and training platform for the Italian Esports industry. He is also the Founder of Workpleis, the first digital community that brings together managers, professionals, and champions to discuss the contribution that sports can bring to companies. Today, he is one of the leading professionals capable of offering a comprehensive communication and marketing package that spans from physical sports to virtual ones.​

    Corrado di Taranto
    Corrado di Taranto General Director of Cesena Football Club

    After obtaining a degree in Economics and Business Management Sciences, Di Taranto held the position of general secretary at ChievoVerona from 1999 to 2007 and then moved to Parma, where he held the role of operations director for another eight seasons.​ In 2015 he returned to Verona with the role of managing director of the Bottagisio Sport Center, a center of excellence for youth sports, and from 2020 as general director, before moving to Trento, among whose ranks he held the same role management during the last sporting season. ​In 2023-24 season he has been SPAL’s General Director, a glorious club now competing in Serie C.

    Stefano Ferrè
    Stefano Ferrè Data Operations & Media Manager at Math&Sport

    After graduating in Marketing Management from Bocconi University in 2013 with a thesis on Merchandising in football clubs, Stefano Ferrè joined the marketing and communications team of Varese Calcio, in Serie B, dealing with development and content of official social media, relations with the press and activities aimed at managing and growing the brand. In subsequent years he held the position of assistant to the team manager, dealing with the management and organization of the First Team's activities.​

    Langer_professor
    Marshall Langer Program Director of Master in Finance

    A native of Miami, Florida, Marshall received his MBA from the Wharton School of the University of Pennsylvania and has additionally taken extensive graduate coursework in counselling psychology at New York University. Marshall enjoyed a 12-year career in diverse business and finance sectors in the U.S. and Europe. He has worked on Wall Street on investment banking and risk arbitrage for firms like Donaldson, Lufkin & Jenrette as well as in trading for BNP Paribas. He further worked in the areas of corporate management, marketing strategy, management consulting, and real estate. Marshall has also taught at New York University’s Stern School of Business, Fordham University, University of Connecticut, Luiss University, and The American University of Rome. Marshall authored UN agency FAO Course guide: Fundamentals of International Business Management, Rome, 2006 and co-author of Leveraged Buyouts, Rome, Kappa, 2012.

    Carlo-Rombolà
    Carlo Rombolà Sports Business Lawyer

    Founding partner and owner of the law firm Studio Rombolà, with offices in Rome and Barcelona, he regularly participates, as a consultant and speaker, in conferences, round tables and business meetings held by the most important international associations of lawyers and sports operators.​ Author of the ebook Football, Lawyers and Intermediaries, published in 2015, he speaks English and Spanish correctly, and provides advice on Italian and international law to athletes, managers, agents and Italian and foreign FIFA intermediaries.

    Alessio-Cifani
    Alessio Cifani eSports Management

    Alessio Cifani is a freelance marketing professional, having a background in project management and business development, working with major esports teams in Europe.​mHe started as a Project Manager in ESL in 2016 in which led ESL Italia Championship and Italia Esports Open projects for 3 years. Moved to Red Bull as a Gaming Manager in 2019 and created Red Bull The Brawl and Red Bull Indie Forge activations untill 2021 when he became the Esports Manager for AS Roma. He managed the esports business unit for the football team and qualified for eFootball Championship Pro finals two years in a row. ​Since 2020 is a lecturer in Italian business schools teaching marketing and esports management.

    Valerio Mancini (2)
    Valerio Mancini Professor Unicollege SSML

    Freelance consultant, Expert in international relations with experience in the development and management of several projects related to the transnational crime prevention, fight against terrorism and drug trafficking with international organizations, in particular with the United Nations (UNODC and UNICRI) and the OECD. He worked in Italian diplomatic missions abroad, as a consultant/project manager for the development of social projects related to crime prevention in Latin America, as export manager for public and private sector and as a university assistant. He worked as an Operational Support Officer at the MAOC (N), The Maritime Analysis and Operations Centre-Narcotics based in Lisbon. Author of different books about geopolitics and crime.

    Fabio Verga
    Fabio Verga Commercial Director at Gotaway S.r.l

    After an experience in Media Sport & Arts, where he followed the first institutional sponsorship between Luxottica and Serie A Basketball, he moved to the Marketing Office of FC Internazionale. Held the role of deputy commercial director for five years.​ He then took on the managerial role in Partis, a company specialized in the management of steward and security teams in stadiums, with a client portfolio that includes Juventus, Inter, Milan and several other clubs.​ After an experience abroad in the market of Arab countries as Business Development Director of Omniticket, he returned in Italy and dedicates himself to managerial activity in the industrial process outsourcing sector first for Adecco and currently for W Group, where he holds the position of Director of Commercial Development.​ Lecturer in Sport Masters and television commentator on Italia7Gold.

    Fabio Santoro
    Fabio Santoro Chief Marketing Officer for Sports Organizations

    Fabio Santoro has had extensive experience in the world of football marketing and innovation. With a background in business and managerial economics, Fabio has held various positions within the Italian Football League Serie A and Serie B, as well as the Lega Serie A and the FIGC - Federazione Italiana Giuoco Calcio. Santoro's expertise in marketing and research has been crucial in their roles as a Marketing Manager, Vicesecretary and Marketing Director, and Chief Marketing & Innovation Officer. Furthermore, their postgraduate degree in sport highlights their dedication to the sports industry.

    Cauceglia_professor
    Angelo Cauceglia Senior Business Consultant Plat4mation

    Angelo, is a project manager with relevant working experience in Middle East and South America, over the past years he had the chance to develop a deep understanding and remarkable results in large-scale organizations dealing with complex multicultural environments. He has worked as Project Configuration Manager at Astaldi S.p.A, he also worked for Manens-TifsS.p.A. –Riyadh, SAUDI ARABIA as Project Control Officer. Currently, he’s Senior Business Consultant presso Plat4mation, an IT Consulting company. He was also PMO Consultant at Kearney.

    Your Mentors

    An International Leading Team | CAB

    The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

    Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

    103 Members
    19 CEO and General Management

    Career and Entrepreneurship Services

    Throughout your Master in Sports and Lifestyle Management​you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

    To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas: 

    The master is particularly suitable for those who want to pursue a career in the following roles:

    • Sports Marketing Manager
    • Sport Event Manager
    • Sport Centre Manager

     

    • Sport Hotel Communication Director
    • Sport Media Marketing & Sales Manager
    • Sport Federation PR Manager

    The salary of our students after the completion of our International Master in Sports and Lifestyle Management increased by an average of 15,7%

    Admission process

    Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

    1
    Evaluation of credentials
    2
    Application Confirmation
    3
    Selection Interview
    4
    Admission
    Enrollment

    The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

    International Master in Sports and Lifestyle Management​:
    Financial Aid and Scholarships

    Payment

    Payment of the participation fee of € 8,900 can be made in the following ways:

    • Installments from moments of enrollment (earlier enrollment for more installments)
    • Full Payment with an additional discount of -10%

    Scholarships

    Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

    1. Early Enrollment Incentive
    2. Lifelong Learning Scholarship
    3. Academic Excellence Scholarship
    4. Executive Women Scholarship
    5. Entrepreneurial Grant
    6. Better Managers for a Better World Scholarship
    7. Student Loan Assistance Grant

    Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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    • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.

    Student Testimonials

    master in sports management student profile
    Jo W.​- Germany​ CEV – Administrative Specialist​
    For me personally, the most valuable thing about RBS is the connections the school was able to develop over the years. Having the chance to speak to professionals from big sport organizations and better understanding what they are searching for was very valuable.​ ​
    master in sports and lifestyle student profile
    Yoan K.​ - Bulgaria​ Bulgarian Cycling Federation – Technical Director​ ​
    I chose RBS because I was always a big fan of Rome and Italy and wanted to experience living in this historic city. When I saw that RBS offers a master program in Sport and Lifestyle Management I was instantly interested, because I knew that combining living in Rome with studying about my biggest passion – sports, will be a truly amazing experience.
    sports management master student profile
    Joaquim L.​ - Colombia​ Ozamba Sports – Football Consultant​ ​
    I have chosen RBS because I’m a truly believer that knowledge is power. RBS offered all the conditions that I needed to be able to complete the master. As well, I have chosen RBS because of the Business Lab Program. The students of Sports & Lifestyle Management had the opportunity to learn with and from Adidas.

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