Master in Sport and Lifestyle Management

The Specialized Master in Sports and Lifestyle Management is designed for those who want to develop their career in sports management and acquire and deepen management issues such as business strategy, branding, communication, finance and sustainability, with a focus on the sports sector. This Master is aimed at bringing students into contact with the major realities of the sports sector, making them skilled managers in managerial and business management, increasingly in demand in the sports field.

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Formula: Specialized

Language: English

Enrollment: 89%

ROME: 10 Available seats

Intake: October Open Scholarship up to 15% valid until September, 30th.

Master in Sports and Lifestyle Management’s Overview

The Specialized Master in Sports and Lifestyle Management in the Online or On-Campus format is designed to equip professionals to embark on a career in the sports and lifestyle industry. The sports industry is the ultimate sophisticated sector of the entertainment industry. From live events to media, TV and Internet broadcasting, from professional sport teams to private exclusive sports clubs, the management of these organizations in the industry has undergone profound changes, requiring a new kind of professionals, equally skilled in event management, lifestyle, media management and sport management.

Rome Business School is a member of Planeta Formación y Universidades, an international network created in 2003 by the De Agostini and group Planeta that embodies a strong commitment from both companies, university education and vocational and lifelong training

Why choose our Master in Sports and Lifestyle Management?

  • Practice Lab

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Where theoretical concepts are put in practice and participants learn through experience. All labs are run by managers from national and international companies, who teach participants how to prepare and present real company cases.

*company partners are subject to change during the year

  • Salary Increase

After the end of the Master, our students get on average a +24% salary increase, thanks to:

    • Independence and decision making: 91% have increased both
    • Responsibilities: 84% of students have gained more responsibilities in their current job
  • Global Experience

International Bootcamp in Silicon Valley, Barcelona, Paris, Rome and Tuscany

During 2022 RBS has decided to upgrade the Bootcamps offer, adding 3 more international experience, in which students will experience an intensive and fully immersive business experience, meeting international managers and developing new bonds with foreign students

  • Career Service

Structured and divided in two main pillars


Dare to think differently. Dare to act innovatively.

A 5-step structure is built to help you discover how to organize, chose and bring to life your business idea

    • Career Accelerator Program

Explore, Build, Engage, Act, Evolve

An entire team of professionals provides our attendants with a personalized Career Path specifically designed to shape his or her own professional profile in order to become a competitive figure in nowadays’ job market

Among our partners:

Sports and Lifestyle Management: The master program’s structure

The Specialized Master in Sports and Lifestyle Management is designed to equip professionals to embark on a career in the sports and lifestyle industry. The sports industry is the ultimate sophisticated sector of the entertainment industry.

Be aware

Mind-Opening & Knowledge Management Setting

25% Program

Core Management Competences

  • Marketing: Traditional & Digital   ​
  • Project & Operations Management ​
  • Managerial Economics​
  • Accounting and Budgeting ​
  • Entrepreneurship and Business Planning ​
  • Business Strategy​
  • Human Resources Management


Focusing and specializing

60% Program

  • Sports Industry
  • Sports and Lifestyle Branding, Advertising and Selling
  • Lifestyle Management
  • Sports and Lifestyle Event Management
  • Soccer Business Management


Being an innovative and responsible leader

15% Program

  • Innovation, Sport Technology and Legal Aspects of Sports and Lifestyle Management
  • Principles of Sports Law
  • The Phenomenon of the e-Sport Revolution
  • ESG Trends in Sport and Sustainable Lifestyles
  • Sports Data Analytics
  • New Technology, Innovation and the Future of Sports and Lifestyle Management

Leadership Program

Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. None of the new technology and innovation can be applied without proper leadership. The Leadership Program is a path towards self-discovery, empowerment and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role plays and quizzes.

  • Communication & Persuasion in the Digital Age
  • High Performance Collaboration
  • Agile Leadership
  • Scenario & Forecasting
  • Emotional Intelligence

Business Practice

Practice Lab | In partnership with

Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by managers from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. The Lab is entirely run by the School’s Partner Companies and the activities included are specific for each Master program and goal.

The Practice Lab consists of 3 main phases:

Phase 1 | Manager Meet-Ups

Students meet two managers from the Partner Company, from different areas or divisions, such as finance and marketing, who share their experience of their day-to-day work and business, with a specific and relevant focus for the Master.

Phase 2 | Hands-on Class

Students gain first-hand insight from the direct experience of company managers, enhancing the knowledge and skillset acquired on the Master. They will analyze, assess, create and develop, a certain plan or strategy given by the company in relation to what they have studied in class and the company’s business operations.

Phase 3 | Get on Task

The company managers present two in-class business scenarios (business cases), so that, by implementing the concepts learned, the students find solutions and create strategies. At the end of the class, they orally present the final results and ideas.

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design an innovative business plan or define a revolutionary Marketing strategy in line with the trends and challenges of the today’s global industry.

Work on one of two real Business Challenges of a specific company. Choose between a Business Plan, or a Suplly Chain / Operation  plan.

The Structure

To create your final project, follow the Ready, Set, Go Structure

    • Ready

Stage 1: Team Creation

Stage 2: Capstone Project – Kick Off

    • Set

Stage 3: Project Proposal, followed by two Mentoring Sessions

    • Go

Stage 4: Knowledge in Action

Stage 5: Capstone Project Presentation

Capstone Project presentation and grading  

 You will present your Capstone Project to the Academic Committee composed of the Master’s Program Director, and (if applicable) a select group of industry experts and managers.  

 The project will be evaluated in terms of content, originality, and presentation, plus a bonus for an excellent teamwork activity. 

Rome Business School International Bootcamps experiences

student with companies

During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience

  1. Silicon Valley – “Silicon Valley Bootcamp” to open your mind 360°
  2. Paris – ESLSCA | “Bootcamp: When Art meets Fashion and Luxury”
  3. Barcelona – EAE Business School | “Bootcamp on Entrepreneurship & Design Sprint”
  4. Rome – Rome Business School | “Bootcamp on International Business Leadership”
  5. Tuscany – Castle Volognano | “Bootcamp on Tourism, Food, Wine & Experiential Luxury”

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 70 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.




CEO and General Management


Marketing and Sales Communication


Rome Business School’s Master in Sports and Lifestyle Management s are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields. The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.




Head of the Transnational Crime Department at MISAP (Multidisciplinary Institute for Security Management and Antisociality Prevention) and Consultant for the International Academy for Security and Defense (MASTERY), BIT256 and CIVES Solutions (Vienna). He has worked with international organizations worldwide (UN, EU and OECD) and is the author of several articles and press reports and co-author of important international studies and academic publications. He has also worked as a foreign news reporter for the Colombian newspaper El Espectador and, since 2010, he has been the correspondent in Italy for the Colombian radio program UN Analysis.



Alberto Bollea is a Sales Manager at Bosch Energy and Building Solutions and CEO at SGR Accademia. His teaching activity focuses on Sports industry finance.


A journalist and Honorary Life President of the FCI (Italian Cricket Federation) for 30 years. In 1992, he started working freelance, moving between television, radio, press and online media outlets. Over the last 30 years, he has covered major cricket events, including two ICC World Cups (1992, 2015), three ICC T, twenty World Cups (2009, 2012, 2014), two Champions Trophies, (2011 and 2012), one Indian Premier League (2008), and seventeen Giro d’Italia (2003-2019), as well as two NFL seasons (2009 and 2010) the 2003 Rugby World Cup Final and the 2003 Davis Cup Final.


A versatile sports management professional with strong leadership and relationship-building skills. He has a thorough knowledge of both the US and European sports industry, and a broad understanding of the market and the mindset of sports consumers. He currently works at Havas Sports Entertainment as a Senior Sponsorship Manager, responsible for Account Management and Sport Partnership Activation across the HSE Italy client portfolio, as well as identifying and negotiating new partnerships to support brand and business objectives. He also worked as a Strategic Partnership Manager for IMG, a global leader in sports, events, media and fashion, operating in more than 30 countries.


A Communication and Media expert and advocate of world sustainability. She works mostly in Italy but has had collaborations in the UK, with Procter & Gamble, and in France, with BNP Paribas. She current works in Corporate Social Responsibility, the objectives of which include putting CSR at the heart of banking and the financing/investment sector. She is also the Media and Brand PR Group Manager for P&G.


A Mental and Sports Coach Certified by SFERA, with a Master in Neuro-Linguistic Programming, specializing in Problem-Solving, Communication and Strategic eCoaching. The Founder of Respiro, a foundation focusing on mental coaching, and Co-Founder of Scuola Skills, a meta-techniques lab. Her teaching activity focuses on Human Resources in the Sports Industry.


A specialist in financial administration, project management, and financial transformation in sports management. His experiences include working for the Federazione Italiana Pallacanestro as Head of the Board, responsible for the design, development and implementation of the organization and control system, training processes and programs, re-engineering processes and procedures, special project development, and facilitating finance.


He has spent his entire professional career developing and managing innovative and high-tech projects in two main sectors, Information Technology and Healthcare. Francesco has held various managerial positions in Sales Marketing in multinational companies such as Microsoft, IBM and Baxter. As a Managing/Senior Director, he has managed innovative entrepreneurial projects for startups and small businesses.


Co-founder, CEO and Project Manager of Comtaste SRL. He graduated with honors in Economics and Commerce, specializing in International Marketing and Commerce. Certified as a Project Management Professional, he has twenty years’ experience in Project Management and Operations related to business software applications and professional services.

Career and Entrepreneurship Services

Throughout your Master in Sports and Lifestyle Management you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.

In particular, according to the most recent statistics:

  • 92% have received new employment offers
  • 74% of our students manage to increase their salary after completing their Master
  • 46% of our students are employed before completing their Master program
  • 73% of our students get a job within 6 months of finishing their Master program
  • 84% of our students increase their professional responsibilities after doing the Master

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:

  • Career Acceleration Program

The Career Acceleration Program will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.

  • RBS4Entrepreneurship

We focus on your entrepreneurial side.

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

The master is particularly suitable for those who want to pursue a career in the following roles:

  • Sports Marketing Manager
  • Sport Event Manager
  • Sport Centre Manager
  • Sport Hotel Communication Director
  • Sport Media Marketing & Sales Manager
  • Sport Federation PR Manager


The Campus

Innovative technology

We use innovative technologies in our classrooms to enrich the overall educational experience and improve student learning outcomes on campus and online. The platforms and technologies in use have a profound impact on student learning.

All classrooms are networked and feature SMART Board technology:

  • Professional audio mixers and microphones in each class, required for the interaction of students in the classroom simultaneously with students online.
  • High-resolution webcam inside the classrooms connected to the platform and the big pad, so that online students see the teacher and them on campus colleagues remotely.
  • Wireless access that allows students to be connected wherever they are
  • Computers and laptops for students available in the school library.

group of people working

A Historical Heritage

The building, designed by Achille Zinnari, was built for the 1911 Universal Exhibition.

In that occasion, an Exposition celebrating the fiftieth anniversary of the Unification of Italy was also organized in Rome, and a national architecture competition was launched for the construction of ten villas. Among these, the Villino Avenali, now the Rome Business School campus.

Networking and partners

Rome Business School has established solid partnerships with several world-renowned leading companies, such as Enel, Fendi, Bulgari, Eataly, IBM Italia, Land Rover and many others. To ensure that our students can build a strong professional network, we constantly organize guest meetings, visits, events and lectures with representatives of elite business ecosystems, encouraging interaction between leading professionals and students, and facilitating the process learning.

Multicultural classes

Thanks to the school’s purely international mold, students will have the opportunity to take part in classes with students from more than 150 countries. This will allow participants to increase their knowledge of other cultures other than their own.

Student Hub

Every year we welcome students from all over the world: from cities and small towns, of all cultural, ethnic and religious backgrounds. Rome Business School enhances the experience of students, supporting them in obtaining visas and identifying accommodation, creating opportunities for learning, involvement, personal and cultural development that go well beyond the lessons.


Our students will be able to participate in various activities: visits out of town, Coffee Meetings with the CEOs of prestigious multinational companies, company visits or simple events designed to promote socialization and intercultural exchange which has always been the central point of our school.

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:


The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Master in Sports and Lifestyle Management Aid and Tuition


Payment of the participation fee of €7,500 can be made in the following ways:

  • 6 interest free installments after the course starts
  • Installments before the course starts with an additional 5% discount
  • Single payment solution by the enrollment deadline with an additional 10% discount


Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  1. Early Enrollment Incentive
  2. Lifelong Learning Scholarship
  3. Academic Excellence Scholarship
  4. Executive Women Scholarship
  5. Entrepreneurial Grant
  6. Better Managers for a Better World Scholarship
  7. Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.


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