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International Master in Sports and Lifestyle Management


Develop an innovative perspective and core management principles with Rome Business School's Master in Sports and Lifestyle Management. Become a master in applying advertising and sales techniques to promote and sell different sports and lifestyle products, in addition to sports teams, events, media and tourism destinations.

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Ranking
Formula International
Method On Campus
Language English
Start Date October 2025
Enrollment 64%
Available seats 14
Scholarship
30% UP TO

International Master in Sports and Lifestyle Management Overview

The master provides great exposure to companies and industry professionals. During the program you will visit the top players in the industry and be able to learn from their business cases and network. Previous intake company visits include: FC Sion, Lazio Football, F.I.R Italia, Fullham FC.

Given the growing demand of the sports industry the master covers different areas, allowing you to obtain skills in event management, lifestyle and media management, and sports management.

Learning Outcomes

  1. Identify the key economic aspects of the sports industry.
  2. Analyze and solve real-life business problems related to the sports industry.
  3. Acquire wellness coaching and lifestyle management techniques and best practices, as well as theoretical principles about functional nutrition for effective sports performance and sports rehabilitation.
  4. Create a brand identity in the sports industry and implement effective strategies to work with branding policies.
  5. Create different offers and manage sales of sports merchandising and other products or services related to the sports industry.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business

Why choose our Master in Sports and Lifestyle Management?

Business in Action

  • Business Practice Lab with Adidas: Meet the managers, participate in a hands-on class, create a business forecast strategy considering people, business and technology.
  • Capstone Project: Work on a challenge of your own company or on a real business challenge of one of our corporate partners.
  • Re-brand a sport company strategy.
  • Use sport methodology and data to create a peak performance program for managers.
  • Develop a communication strategy to handle a playing season that has been under-performing.
  • Career Impact

    +55% Salary Increase on average, after 1 year the completion of the Master in Sports and Lifestyle management. They work in prestigious companies in the sports Industry such as: Nike, RedBull, Juventus, Amazon, Porsche & Adidas.

    Expand your professional network

    Expand your professional network and meet industry managers, through guest lectures and company visits. Company visits from previous intake include:​ FC Sion, Lazio Football, Macron, F.I.R Italia, Fullham FC, Macron Sports Wear, Red Bull.

    Think Big & Go Global

    Think big and go global, choose among 4 continents and 12 International Bootcamps in Rome, Tuscany, Paris, Barcelona, Nigeria, Qatar, London, China, Grand Tour of Italy, Porto, Dublin and Silicon Valley (US), have an immersive and stimulating experience, focused on the topics of the business world.

    Eduniversal Ranking 2024



    Among our Partners:

    rome business school partner uefa logo rome business school partner ss lazio logo rome business school partner coca cola logo rome business school partner adidas logo rome business school partner porsche logo rome business school partner red bull logo rome business school partner puma logo rome business school partner fim logo

    International Master in Sports and Lifestyle Management:

    The Master’s program offers students a bridge to the Sports and Lifestyle management industry, with exposure to companies and professionals through visits to prominent organizations. Students gain practical experience by rebranding a sports company’s strategy, creating performance programs with sports methodology, and developing communication strategies for challenging seasons. They also participate in a Business Practice lab with Adidas and work on Capstone Projects, addressing real industry challenges. This hands-on approach enhances understanding and networking in the field.

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    Develop managerial skills and innovative perspective for successful sports and lifestyle mangement

    During the first module of the International Master in Sports Business Management, students will learn how to:

    • Managerial Economics
      This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
    • Management Accounting for Decision Making
      The course focuses on the financial aspects of business decisions giving students an overview of the accounting tools useful and most used for short and long-term decision making such as cost management, budgeting, CVP analysis, and investment appraisal techniques.
    • Business Strategy
      Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
    • Financial Statement Analysis
      This course aims at equipping students with an understanding of financial statements and their usefulness for decision making.
    • Project & Operations Management
      With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
    • Marketing: Traditional and Digital
      Students will learn the application of marketing principles in organizational decision making.
    • Human Resource Management
      This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
    • Data Analytics ​for Managers
      This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
    Do impactful branding, advertising, communication & sales of sports and lifestyle offerings

    During the second module, students will learn how to:

    1)Sports Industry 

    • Sports International Governance, Economics and Organizations
    • Sport Industry in Europe – Trends, Analysis & Statistics
    • IOC, FIFA, UEFA and the Sports Industry

    2) Sports and Lifestyle Branding, Advertising and Selling  

    • Brand Management & The Role of  Advertising for Sports and Lifestyle Management
    • Pricing, Sales, e-commerce & Selling in Sports Merchandising of Sports and Lifestyle Offerings
    • Digital Sports and Lifestyle Influencers

    3) eSports Management and Marketing

    • Tournament organization and event management​
    • Branding, sponsorship, and monetization in eSports​
    • Community building and fan engagement strategies​

    4) Football Business Management 

    • Inside the Football Business & Football Governance
    • The Management of a Football Club
    • Financial Reporting and Financial Statement Analysis
    • Sport Agent
    Embrace new tech for sports, innovation and sustainable sports business

    During the third module, students will learn how to:

    5) Sports and Lifestyle Event Management 

    • Media Rights and Sponsorship in Sports
    • Sports and Lifestyle Event & Venue Management
    • PR in Sport

    6) Innovation & Sport Tech of Sports and Lifestyle Management 

    • ESG Trends in Sport & Sustainable Lifestyle
    • Sports Data Analytics and Business Decision Making
    • New Tech, Innovation and the Future of Sports and Lifestyle Management
    • Principles of Sports Law
    • Building ethical and responsible organizations
    Why Electives?

    The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

    Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

    • Electives assist students in carving out a niche for themselves and becoming more competitive.
    • Electives expose students to courses they might not have encountered otherwise.
    • Electives provide a one-of-a-kind curriculum that fosters life and career skills.
    • Elective courses are organized in 7 main areasof interest:

    Macro Area I ​

    Next Gen Business: Innovation, AI and Digital Growth

    • Area 1: Innovation & Growth
    • Area 2: AI4 Business: Shaping the Future ​
    • Area 3: Tech & Digitalization

     

    Macro Area II​

    Global Business Excellence

     

    • Area 4: Industry Business Excellence
    • Area 5: International Business
    • Area 6: Global Electives with RBS international partner Business Schools
    • Area 7: Introduction to preparation for professional certifications​
    Practice Lab | In partnership with Adidas

    At the end of your training experience, you will have the chance to demonstrate your skills by tackling a real business challenge. Use your talents to identify opportunities and create a truly innovative strategy.

    Take on a real business challenge. You may choose to be part of a small team and design a marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offer for several generations.

    You will be given two case studies of two real companies that will allow you to put the knowledge you have learnt during the master’s course to the test.

    Business in Action - Hands-on Lab

    The Global Trends lab consists of 2 virtual sessions:

    Session 1: How to Find Sources to Identify Global Trends  Identify sources and monitor Global trends Deep Dive into the Global World Trends Shaping the World of Today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:

    • The Future of Work
    • Ethics of AI and Big Data
    • The World in 2030: Future Scenarios

    Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies

    Capstone Project

    At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

    Tackle a real company challenge. You can choose to be part of a small team and design a plan for a new business or develop a new strategy.

    You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.

    Rome Business School International Bootcamps experiences

    There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

    Rome Business School International Bootcamps experiences

    Change your life forever: discover where the World of Technology was born and grown. Boost your network and share your business ideas with high level managers, start-ups incubators and venture capitalists.

    RBS_LOGHI

    Immerse yourself in the capital of fashion and luxury, and live the real rise of the business. Learn how to combine creation and management in the industry house to be applied in all types of companies.

    Develop and manage a completely new business idea through the Google Ventures Methodology: The Design Sprint. Discover how innovation is leading the change of the global market and challenge your managerial and entrepreneurial projects to become real.

    The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

    Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

    Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

    Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

    Join our immersive bootcamp in London to explore the latest trends, strategies, and technologies that drive the world of finance and banking forward. Gain insights into the cutting-edge world of digital finance and learn from industry experts. Unlock your potential in this rapidly evolving field!

    Discover the cutting-edge world of e-Commerce and Digital Marketing at our immersive bootcamp in China. Gain insights into the latest trends, strategies, and technologies that drive online businesses forward in one of the most enriching countries of this century.

    Expand your network of industry professionals and meet distinguished arts and culture professionals and managers in four of the most important Italian cities in terms of cultural heritage: Venice, Florence, Rome and Naples.

    Join our new Dublin Bootcamp to gain hands-on experience with global data, connect with industry leaders, and enhance your career prospects. Immerse yourself in the tech scene and enjoy Dublin’s rich culture while learning cutting-edge data skills.

    Join our new Porto Bootcamp to gain practical insights into sustainability and ESG management. Engage with industry experts, enhance your skills in responsible business practices, and enjoy the scenic beauty of Porto while advancing your career.

    Faculty

    Rome Business School’s International Master in Sports and Lifestyle Management​ are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker.  The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

    Program Director

    Enrico Gelfi

    Enrico Gelfi is a professional with over 20 years of experience in sports communication, management, and education. He currently serves as the Program Director of the Master in Sport and Lifestyle Management at Rome Business School, where he coordinates the academic content of the international, online, and executive Master’s programs. He is also an adjunct professor at Università Cattolica del Sacro Cuore, where he is responsible for the Esports module within the Master in Sports Management.

    He holds a degree in Philosophy from the University of Milan and earned a Master’s degree in Strategy and Planning of Sports Organizations and Events. He is the founder of EIS, a sports management agency that manages the image of over 40 athletes, legends, and sports influencers.

    Additionally, he founded Workpleis, the first digital community dedicated to the role of sports in the corporate world, and co-founded both Sport Digital House and the Osservatorio Italiano Esports. His expertise ranges from digital marketing to strategic communication and high-impact event planning. His teaching experience includes university-level education and executive training for sports managers and Olympic federations.

    carlo
    Carlo Rombolà Sports Business Lawyer

    Carlo Rombolà is a distinguished Sports Business Lawyer with over 15 years of professional experience in international and sports law. He is the founding partner of Rombolà & Associati, a law firm specializing in civil, international, and administrative law. Currently, he holds positions as a professor of International Sports Law at LUISS Guido Carli University, Rome Business School and the University of Rome Foro Italico. Carlo earned his law degree from Alma Mater Studiorum - University of Bologna and further specialized in New Technologies and Legal Information. He has been a professor at the university level for over 6 years, teaching subjects related to sports law and international law. His career spans roles in various international legal bodies, including UEFA AAA and the Italian Federation of Sports. He is the author of several publications in his field, including his 2017 book “Profili di Diritto Internazionale dello Sport”. He has also contributed to numerous legal conferences, radio, and television programs as a legal expert.

    Corrado di Taranto
    Corrado di Taranto General Director of Cesena Football Club

    Corrado Di Taranto brings over 25 years of professional experience in sports management and business administration. He currently serves as General Director of Cesena Football Club, where he oversees all organizational activities and represents the club’s American ownership in Italy. Previously, he held executive leadership roles at SPAL, A.C. Trento, A.C. ChievoVerona, and Parma Calcio 1913, managing complex operations and strategic development across Serie B and Serie C clubs. He holds a degree in Economics and Business Management from the University of Trento, with a specialization in corporate administration. Throughout his career, Mr. Di Taranto has led significant organizational transformations and contributed to the development of sports infrastructure, notably as CEO of Bottagisio Sport Center. His expertise spans corporate governance, operational management, and stakeholder relations within the professional football sector. He maintains strong connections with both Italian and international sports institutions.

    Fabio Verga
    Fabio Verga Commercial Director at Gotaway S.r.l

    Fabio Verga is a senior executive and lecturer with over 35 years of professional experience in the industrial production, logistics, and sports infrastructure sectors. He has solid expertise in sales, business development, and operational strategy. He currently serves as Commercial Director at Gotaway S.r.l. and teaches in second-level university Master's programs in the sports field at institutions such as Politecnico di Milano, MasterSport Institute, Rome Business School, and the Business School of Il Sole 24 Ore. He holds a degree in Law from the University of Milan and has more than 13 years of teaching experience at the university level, with a focus on the commercial dynamics of sports facilities, event logistics, and infrastructure management. Throughout his career, he has held executive positions in companies such as Adecco Italia, W Group, and Best Union Company, where he was responsible for national commercial strategies, international development in the Middle East, and governance activities as a board member. Previously, he served as Deputy Commercial Director of San Siro Stadium and Marketing Manager at FC Internazionale Milano.

    SMANIO
    Federico Smanio CEO of Wylab

    Federico Smanio has over 25 years of professional experience spanning sports, innovation, and entrepreneurship. He is currently the CEO of Wylab and Program Director of the WeSportUp accelerator, as well as a lecturer at Università Cattolica del Sacro Cuore within the Master's program in Sports Communication. He holds a degree in Economics from the University of Bologna and completed further specializations in Digital & Mobile Marketing and Unconventional Marketing at MIP Politecnico di Milano. Since 2018, he has been active in university education, focusing on sports marketing, digital transformation, and innovative business models. He held key positions at Lega Serie B, serving as Head of Digital and Marketing Manager, where he contributed to the league’s digital transformation and commercial growth. He also collaborates with FIFA and international startups, actively promoting open innovation in the sports sector.

    LOREN
    Lorenzo Di Caprio Football Player's Agent

    Lorenzo Di Caprio is an established football agent with over 8 years of experience in sports management and scouting. He is currently the CEO of DeltaKappa, a football representation agency based in Alife (Caserta), and Executive Director of Ok Calciomercato. He works daily alongside professional football players, providing strategic consulting and career management support. He holds a Master’s Degree in Information, Publishing, and Journalism, as well as a Bachelor’s Degree in Communication Sciences from Roma Tre University. He has a strong background in sports media, having founded and directed the portal “Lo Sport Online” and served as Editorial Director of SportPaper.it. His industry experience also includes key roles at FK Sport Management and editorial collaborations with OkTennis.it. Committed to enhancing the profession of sports agents, he has built a significant network of contacts in the football world, both nationally and internationall

    LARA
    Lara Tagliabue Head of Programmes presso Fondazione Laureus Italia ETS

    Lara Tagliabue has over 8 years of professional experience in the field of sport for development, with a focus on program management, capacity building, and social inclusion. She currently serves as Head of Programmes at Fondazione Laureus Italia ETS, where she oversees the design, implementation, and monitoring of multi-stakeholder projects on sport for educational and social impact across Italy. She holds a Master’s degree in Psychomotricity from Ateneo and a Master’s in Relational Support in National and International Development Contexts from Università Cattolica del Sacro Cuore. She earned her undergraduate degree in International Studies and European Institutions from Università degli Studi di Milano. Ms. Tagliabue has substantial experience in coordinating interdisciplinary teams and fostering collaboration among schools, sports organizations, and social services. She has contributed to the advancement of inclusive sport policies and continues to collaborate with national and international partners in education and development sectors.

    MARCO
    Marco Gessini Director Research Center

    Marco Gessini is an international development professional with over 15 years of experience in nonprofit leadership, program management, and humanitarian action across Europe, Latin America, and Africa. He currently serves as Country Director. He holds both a Bachelor's and a Master’s Degree in Political Science and International Relations from Roma Tre University and earned a Master’s in Conflict, Security and Development from King’s College London. He also completed the Executive Program for Nonprofit Leaders at the Stanford Graduate School of Business and received specialized training in international election observation. Throughout his career, he has led major projects for institutions such as ActionAid, the United Nations Development Programme (UNDP), and the European Union, with a strong focus on social inclusion, arms control, and electoral integrity. He has designed and managed initiatives for global events such as the Rio 2016 Olympic Games and has carried out diplomatic and consulting assignments in Uruguay and Kosovo. An active contributor to the academic field, he has published studies on humanitarian response, armed conflict, and civic education, and has participated in international panels on development cooperation and governance.

    VALERIO
    Valerio Mancini Director Research Center

    With over 18 years of professional experience, he has held academic roles across Italy and internationally, including appointments in the United States, Colombia, France, and China. He holds an LL.M. in International Cooperation Against Transnational Financial Organized Crime (Università degli Studi di Teramo), an M.A. in Economic Security, Geopolitics and Intelligence (SIOI), and a B.A. and M.A. in Political Science and International Relations from Università Cattolica del Sacro Cuore. His general expertise is in geopolitics, diplomacy, and international organizations. He worked for the National School of Administration – Presidency of the Council of Ministers, and in 2022 he received a letter of commendation for his service at the SNA.​ He has collaborated with leading institutions (UNODC, UNICRI, MAOC-N e OCSE), contributing to urban security, anti-counterfeiting, and transnational crime prevention initiatives. Dr. Mancini serves on the scientific board of *The Market: International Journal of Business* (Cyprus Business School) and is a visiting lecturer at Zhongnan University of Economics and Law. He is a published author in fields including international relations, criminology, and geopolitical analysis, with recent works such as *El Gran Juego* (Alta Marea, 2024) and *Arte, moda, geopolitica* (Egea, 2023), “Football and Geopolitics” (Mondo Nuovo, 2021), a book awarded at the 56th CONI Literary Competition. Director of Divulgative Research Center of Rome Business School where his research was recognized in the 2025 Times Higher Education Interdisciplinary Science Rankings. He is also Adjunct Professor and lecturer at several Institutuins, such as Rome City Institute, Unicollege SSML, University of Rome “La Sapienza”. Currently starting a PhD at the Westcliff University.

    Your Mentors

    An International Leading Team | CAB

    The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

    Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

    103 Members
    19 CEO and General Management

    Career and Entrepreneurship Services

    Throughout your Master in Sports and Lifestyle Management​you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

    To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas: 

    The master is particularly suitable for those who want to pursue a career in the following roles:

    • Sports Marketing Manager
    • Sport Event Manager
    • Sport Centre Manager

     

    • Sport Hotel Communication Director
    • Sport Media Marketing & Sales Manager
    • Sport Federation PR Manager

    The salary of our students after the completion of our International Master in Sports and Lifestyle Management increased by an average of 15,7%

    Admission process

    Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

    1
    Evaluation of credentials
    2
    Application Confirmation
    3
    Selection Interview
    4
    Admission
    Enrollment

    The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

    Financial Aid and Scholarships

    Payment

    Payment of the participation fee of € 9,400 can be made in the following ways:

    • Installments from moments of enrollment (earlier enrollment for more installments)
    • Full Payment with an additional discount of -10%

    Scholarships

    Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

    1. Early Enrollment Incentive
    2. Lifelong Learning Scholarship
    3. Academic Excellence Scholarship
    4. Executive Women Scholarship
    5. Entrepreneurial Grant
    6. Better Managers for a Better World Scholarship
    7. Student Loan Assistance Grant

    Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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    Student Testimonials

    master in sports management student profile
    Jo W.​- Germany​ CEV – Administrative Specialist​
    For me personally, the most valuable thing about RBS is the connections the school was able to develop over the years. Having the chance to speak to professionals from big sport organizations and better understanding what they are searching for was very valuable.​ ​
    master in sports and lifestyle student profile
    Yoan K.​ - Bulgaria​ Bulgarian Cycling Federation – Technical Director​ ​
    I chose RBS because I was always a big fan of Rome and Italy and wanted to experience living in this historic city. When I saw that RBS offers a master program in Sport and Lifestyle Management I was instantly interested, because I knew that combining living in Rome with studying about my biggest passion – sports, will be a truly amazing experience.
    sports management master student profile
    Joaquim L.​ - Colombia​ Ozamba Sports – Football Consultant​ ​
    I have chosen RBS because I’m a truly believer that knowledge is power. RBS offered all the conditions that I needed to be able to complete the master. As well, I have chosen RBS because of the Business Lab Program. The students of Sports & Lifestyle Management had the opportunity to learn with and from Adidas.

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