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Executive Master in Sport Management

The Executive Master in Sport Management is a 12-month program, delivered Online/On Campus in Rome and taught in Italian. It is aimed at experienced professionals in the sports industry and graduates interested in management roles. The objective is to provide practical skills in managing teams, sports clubs, media, and sports television, offering extensive networking opportunities with industry leaders. It prepares for roles such as Sport Manager, Sports Marketing Director, and Sports Club Manager.

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Formula 1 Year
Method On Campus / Online
Language Italian
Start Date October 2026
Enrollment 73%
Available seats 17
Scholarship valid until July 3rd
3.000€ SAVE UP TO

Executive Master in Sport Management Overview

This master program gives high visibility to companies and professionals in sports management by offering you the opportunity to move from the classroom to the working world. You will come into contact with leading professionals in the field, learning from their testimonies of business realities and networking.

The Master is taught entirely in Italian.

Learning Outcomes

  1. Identify the key economic aspects of the sports industry.
  2. Analyze and solve real business problems related to the sports industry.
  3. Acquire techniques and best practices in wellness coaching and lifestyle management, as well as theoretical principles of functional nutrition for effective sports performance and sports rehabilitation.
  4. Create a brand identity in the sports industry and implement effective strategies to work with branding policies.
  5. Demonstrate leadership and effective teamwork skills, taking responsibility for both individual and collective tasks in collaborative projects within the sports industry.

Reason why to choose our Executive Master in Sport Management

Career Impact

Salary increase of +55% on average, 1 year after completion of the Executive Master in Sport Management. Students work in companies such as: DAZN, Tecnogym and Ozamba

Business in Action

Students will learn about the business of sports by applying theoretical concepts and engaging in activities that include:

  • Rebranding the strategy of a sports company.
  • Applying sports methodology and data to create a performance program for managers.
  • Developing a communication strategy to manage an underperforming sports season.​
  • Capstone Project: Working on a challenge within their own company or a real business challenge in the industry.

International Bootcamp

Practice global leadership and differentiate your CV ​by gaining international experience while learning business. Be a global student: broaden your professional horizons and begin expanding your business network with a one-week intensive formula that explores key sectors in some of the world's most cosmopolitan business hubs: Silicon Valley, Paris, Rome, Barcelona Lagos, Qatar, China, London, Porto, Dublin, Grand Tour of Italy and Tuscany.

Highlights of the content

  • Explore the sports industry through a comprehensive training course.
  • Delve into IOC, FIFA and UEFA functions, discover the creation of sports brands, manage merchandising sales, and learn how to identify and solve business challenges in the sports industry.
  • Develop managerial skills to manage football teams, sporting events, stadiums and operations, and address the growing phenomenon of e-Sport and Metaverse.
  • Successfully navigate the innovative world of sport through this educational course.

Empowering Mentorship ​Program

Achieve your goals and increase your self-confidence through a course with a qualified and experienced coach. Executive mentoring to produce and review curriculum material.

The master is particularly suitable for those who want to pursue a career in the following roles:

  • Sports Event Manager
  • Sport Centre Manager
  • Sport Federation PR Specialist
  • Sports Marketing Manager
  • Sports Communication Manager
  • Sports Marketing Manager

Among our partners

rome business school partner adidas logo rome business school partner tim logo rome business school partner red bull logo rome business school partner ferrarelle logo rome business school partner sslazio logo rome business school partner porsche logo rome business school partner fip

Executive Master in Sport Management:

Students will learn the business of sports by applying theoretical concepts, and performing among other activities:

  • Rebranding a sports company’s strategy.
  • Apply sports methodology and data to create a performance program for managers.
  • Develop a communication strategy to manage an underperforming sports season.
  • Capstone project: work on a challenge from a company in the industry or a company where students work.
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Develop managerial skills and an innovative perspective for a sports organization management

During the first module of the Online Executive Master in Sport Management, students will learn: 

  • Managerial Economics
    This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
  • Entrepreneurship and Business Planning
    With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
  • Business Strategy
    Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
  • Accounting & Budgeting
    This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
  • Project & Operations Management
    With this module, students can manage projects, examine data and information, and have a diagnostic approach to solving problems.
  • Marketing: Traditional and Digital
    Students will learn the application of marketing principles in organizational decision-making.
  • Human Resource Management
    This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation, and retention.
  • Data Analytics ​for Managers
    This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
How to manage the sales, marketing and communication area in the business of sports product companies

During the second module of the Online Executive Master in Sport Management, students will learn:

  • The Sports Sector:
    • International Governance of Sport, Economy, and Organizations
    • The Sports Sector in Italy: Trends, Analysis, and Statistics
    • CIO, FIFA, UEFA, and the Sports Industry
  • Sport and Branding, Advertising & Selling:
    • Brand Management and the Role of Advertising in Sports and Lifestyle Management
    • Pricing, Sales, E-commerce & Selling in Sports Merchandising and Lifestyle Management
    • Digital Sport & Sport Influencers: The Use of Sports Testimonials
    • Storytelling in Sports Communication
  • The Evolution of Sports Realities:
    • From Sport Business to Sport Entertainment
    • The Transition to Media and Content Creation
  • Sports Event Management:
    • Media Rights and Sports Rights, Sponsorships, and PR in Sports
    • Management of Sports Events, Stadiums, and Arenas
    • The Role of the Sports Agent
    • PR in Sports
How to use new technology for sports, innovation and to create sustainable businesses in sports

During the third module of the Online Executive Master in Sport Management, students will learn:

  1. Sports Business Management:
    • Inside the Business of Football and Football Governance
    • Football Club Management
    • Management of a Sports Organization
  2. Innovation, Sport Tech, and Legal Aspects of Sports Management:
    • Principles of Sports Law
    • Sports Data Analytics
    • Introduction to the Esports Industry
    • Sustainability as a Value Element in Sports
    • Building Ethical and Responsible Organizations
Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

  • Electives assist students in carving out a niche for themselves and becoming more competitive.
  • Electives expose students to courses they might not have encountered otherwise.
  • Electives provide a one-of-a-kind curriculum that fosters life and career skills.
  • Elective courses are organized in 7 main areasof interest:

Macro Area I ​

Next Gen Business: Innovation, AI and Digital Growth

  • Area 1: Innovation & Growth
  • Area 2: Tech & Digitalization
  • Area 3: AI4 Business: Shaping the Future ​

 

Macro Area II​

Global Business Excellence

 

  • Area 4: Industry Business Excellence
  • Area 5: International Business
  • Area 6: Global Electives with RBS international partner Business Schools

Area 7: Introduction to preparation for professional certifications​

Skills to be competitive
  1. Individual Coaching
  2. Executive Mentoring production review of curricular material
  3. Company meetings with leading companies
  4. Executive Mentoring for preliminary orientation towards entrepreneurship
An educational experience

At the conclusion of your educational experience, you will have the opportunity to demonstrate your abilities by tackling a real-world business challenge. Utilize your abilities to recognise opportunities and develop a truly inventive plan.

Take on a genuine company challenge. You can join a small team to create an innovative HR business plan or a functional operational plan based on theoretical research.

Work on one of a company’s two real Business Challenges.

Previous years’ experiences 

The Practical Challenge: Adidas

The challenge: Imagine the future of retail for Adidas, taking into consideration the Metaverse. Your goal is to imagine the future of Adidas’ new digital marketing experience in order to optimize the digital customer journey in and out of stores.

The Practical Challenge: Assist

The challenge: The idea of the project is to analyze the target market, identify key strengths and weaknesses, in order to develop the best business model and/or project to propose to Studio Assist & Partners.

Rome Business School International Bootcamps experiences

During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World of Technology was born and grown. Boost your network and share your business ideas with high level managers, start-ups incubators and venture capitalists.

RBS_LOGHI

Immerse yourself in the capital of fashion and luxury, and live the real rise of the business. Learn how to combine creation and management in the industry house to be applied in all types of companies.

Develop and manage a completely new business idea through the Google Ventures Methodology: The Design Sprint. Discover how innovation is leading the change of the global market and challenge your managerial and entrepreneurial projects to become real.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Join our immersive bootcamp in London to explore the latest trends, strategies, and technologies that drive the world of finance and banking forward. Gain insights into the cutting-edge world of digital finance and learn from industry experts. Unlock your potential in this rapidly evolving field!

Discover the cutting-edge world of e-Commerce and Digital Marketing at our immersive bootcamp in China. Gain insights into the latest trends, strategies, and technologies that drive online businesses forward in one of the most enriching countries of this century.

Join our new Dublin Bootcamp to gain hands-on experience with global data, connect with industry leaders, and enhance your career prospects. Immerse yourself in the tech scene and enjoy Dublin’s rich culture while learning cutting-edge data skills.

Join our new Porto Bootcamp to gain practical insights into sustainability and ESG management. Engage with industry experts, enhance your skills in responsible business practices, and enjoy the scenic beauty of Porto while advancing your career.

Expand your network of industry professionals and meet distinguished arts and culture professionals and managers in four of the most important Italian cities in terms of cultural heritage: Venice, Florence, Rome and Naples.

Join our India Bootcamp to witness the scale of one of the world’s fastest-growing digital economies and master the art of frugal innovation. Engage with tech visionaries and industry disruptors in a high-energy environment, all while experiencing the incredible diversity and vibrant traditions that define the subcontinent.

Join our Lima Bootcamp to explore the heartbeat of Latin American business, diving into emerging market trends and consumer behavior. This is your chance to network with regional powerhouses and sharpen your strategic mindset while soaking in the city’s unique colonial heritage and world-class culinary scene.

Faculty

Rome Business School’s Executive Master in Sport Management  is taught by an international faculty of university professors and industry professionals. Teaching focuses on practical expertise and managerial skills aligned with current industry requirements. 

Meet the full Faculty 

Enrico Gelfi

Program Director

Enrico Gelfi, a Philosophy graduate, has over 10 years of experience in the sports and marketing industry. He is the founder of EIS and Workpleis, and a partner at Sport Digital House, specializing in athlete image management and communication strategies across traditional sports and esports.

ALESSANDRI
Carlo Alessandri Professor of the Executive Master in Sport Management

Carlo Alessandri is a sports, entertainment, and communication executive with 15+ years of experience. He lectures at Rome Business School and Link University, and serves as President of CMA (Creative Management Association). His background includes managing film distribution for Microcinema and Altrestorie, alongside board roles at AIC (Italian Football Players' Association) and Federesports. He holds degrees from La Sapienza and LUISS Business School.

EDOARDO
Edoardo Busala Professor of the Executive Master in Sport Management

Edoardo Busala has over 20 years of experience in the sports and institutional sectors. He is Head of Management and Control at Lega Nazionale Professionisti B and serves on the Executive Board of the FIGC Paralympic and Experimental Football Division. He has held managerial positions in professional football clubs and major sporting events, combining his professional career with teaching and research in the field of sports sociology.

Fabio Santoro
Fabio Santoro Professor of the Executive Master in Sport Management

Fabio Santoro has over 25 years of experience in the sports industry, including extensive executive leadership roles. He is Managing Director of Lega Pro (Serie C) and a lecturer in sport management. Throughout his career, he has held senior positions at FIGC, Lega Serie A, and Lega Calcio, specializing in media rights, marketing, commercial strategy, and the development of sports organizations.

Fabio Verga
Fabio Verga Professor of the International Master Online in Sport Business Management

Fabio Verga is a senior executive with over 35 years of experience in industrial production, logistics, and sports infrastructure. He is Commercial Director at Gotaway S.r.l. and lectures in postgraduate sports management programs at leading institutions, including Politecnico di Milano and Rome Business School. His expertise spans commercial strategy, business development, sports venues, event logistics, and infrastructure management, built through leadership roles at organizations such as San Siro Stadium, FC Internazionale Milano, Adecco Italia, and Best Union.

SMANIO
Federico Smanio Professor of the International Master in Sport Buisness Management

Federico Smanio has over 25 years of experience in sports, innovation, and entrepreneurship. He is CEO of Wylab, Program Director of the WeSportUp accelerator, and a lecturer at Università Cattolica del Sacro Cuore. He previously held leadership roles at Lega Serie B and is recognized for his expertise in sports marketing, digital transformation, innovation, and startup development.

GEO
Geo Ceccarelli Professor of the Executive Master in Sport Management

Geo Ceccarelli has over 25 years of experience in marketing, communication, and digital innovation. He is Chief Information Officer at Marimo and teaches Strategy and Planning at NABA – Nuova Accademia di Belle Arti. Throughout his career, he has held leadership roles at agencies including TBWA, Leo Burnett, and McCann Erickson, working with global brands such as Adidas, Mercedes-Benz, PlayStation, and Disney+. His expertise focuses on AI, digital transformation, and strategic innovation.

MARCEL
Marcel Vulpis Professor of the Executive Master in Sport Management

Marcel Vulpis is a journalist and lecturer with over 30 years of experience in sports economics and communication. He is Founder and CEO of Sporteconomy.it and teaches at several universities, including Perugia, IULM, Tor Vergata, and Rome Business School. He has collaborated with leading organizations such as FIFA, UEFA, CONI, and FIGC, and is widely recognized as one of Italy's foremost experts in sport business.

MARCO
Marco Gessini Professor of the Executive Master in Sport Management

Marco Gessini is an international development professional with over 15 years of experience in nonprofit leadership, humanitarian action, and program management. He currently serves as Country Director and has led projects for organizations including ActionAid, UNDP, and the European Union. His expertise spans social inclusion, governance, arms control, and international development, supported by extensive experience across Europe, Latin America, and Africa.

VALERIO
Valerio Mancini Professor of the International Master Online in Supply Chain Management and Logistics

Dr. Valerio Mancini is a geopolitics, diplomacy, and international organizations expert with over 18 years of experience. He is Director of the Divulgative Research Center at Rome Business School, an award-winning author, and a lecturer at several universities, including La Sapienza. His research was recognized in the 2025 Times Higher Education Interdisciplinary Science Rankings, and he previously worked for the Italian Presidency of the Council of Ministers.

Corporate Advisory Board

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 133 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

CAB

133 Members
27 CEO and General Management
30 Marketing and Sales Communication

Career and Entrepreneurship Services

During this Master, students are supported by Rome Business School’s Career Services team. The service helps students and young professionals define their career direction and progress toward professional goals aligned with their skills and experience. 

Our Career Service is structured into two areas: 

Occupational Pathways: Support focused on preparing students for professional roles through career guidance and industry-oriented tools. 

Entrepreneurial Pathways: Support focused on developing entrepreneurial skills and structuring business ideas. 

Learn more about our Career Service 

 

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

1
Evaluation of credentials
2
Application Confirmation
3
Selection Interview
4
Admission
Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Executive Master in Sport Management. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Master in Executive Master in Sport Management: Financial Aid and Scholarships

Payment

Payment of the participation fee of € 9,400 can be made in the following ways:

  • Installments from moments of enrollment (earlier enrollment for more installments)
  • Full Payment with an additional discount of -10% 

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  • Early Enrollment Incentive
  • Lifelong Learning Scholarship
  • Academic Excellence Scholarship
  • Executive Women Scholarship
  • Entrepreneurial Grant
  • Better Managers for a Better World Scholarship
  • Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible. 

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  • Rome Business School S.r.l. (“RBS”), in its quality of data controller, will process your personal data in accordance with your request, in order to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli 5, 00195, Rome, or by email to [email protected]. We also inform you that you may lodge a complaint at any time with the Italian Data Protection Authority. For more information, please refer to the Privacy Policy.

FAQs about the Executive Master in Sport Management

The Rome Business School Executive Master in Sport Management is aimed at professionals and graduates who want to build or accelerate a career in the sports industry.

It is especially suitable for people interested in sports marketing, event management, sponsorship, media, and leadership roles within clubs, federations, and sports organizations.

The program is also designed for executives seeking managerial skills and international business knowledge specific to the sports sector.

You can course it online or on campus in Rome.

No, the Executive formula is in Italian, but you can check out our International Master in Sport Management in English.

Applicants must submit an updated CV, a copy of their degree certificate, academic transcripts, and a letter of motivation, and pass a selection process involving individual interviews that assess their academic and professional background.

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