During the first module of the International Master in Food and Beverage Management, students will learn notions of:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning. - Management Accounting for Decision Making
The course focuses on the financial aspects of business decisions giving students an overview of the accounting tools useful and most used for short and long-term decision making such as cost management, budgeting, CVP analysis, and investment appraisal techniques. - Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations. - Financial Statement Analysis
This course aims at equipping students with an understanding of financial statements and their usefulness for decision making. - Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems. - Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making. - Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention. - Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
During the second module of the International Master in Food and Beverage Management, students will deepen:
1)Global Food, Wine, and Beverage Industry
- Overview of Global Food, Wine, and Beverage Industry
- Consumer Behavior in Food Economics
- Strategic Behavior in Food Economics
- Entrepreneurship in Food Management (Case studies)
- Health and Safety in Food and Beverage Operations
- Leveraging ‘Made in Italy’ Excellence in F&B
- Service Standards and Luxury Guest Experience Management
2)Food Management
- Strategies and Positioning for Luxury Start-up Restaurant Formats
- Designing an Innovative and Luxury Food Offering & Implementing Menu Engineering Techniques
- Restaurant and Kitchen Layouts for Aesthetics and Functionality
- Culinary Management: Enhancing Culinary Skills and Managing Kitchen Operations
- Food Risk Management
- Supplier Selection for Food Procurement & Cost Control
- Food Costs (Active/Passive) with Practical Exercises
3)Wine & Beverage Management
- Crafting a Captivating Wine & Beverage Offering
- Wine List Engineering for Optimal Customer Experience
- Supplier Selection and Beverage Cost Control Techniques
- Wine Appreciation and Tasting Techniques for Wine Professionals
- Premium spirits selection: Exploring the World of Distilled Beverages
4)Deluxe Brands, Marketing, and Communication of Food, Wine, and Beverage
- Delux Brand Management for Fine Food, Wine and Beverage
- Utilizing Audio-Visual Communication to promote luxury food and beverage brands
- Effective Mass Media Strategies, Storytelling, and Public Relations to build luxury brand narratives
- Trade Marketing and New Sales Channels to reach premium markets
During the third module of the International Master in Food and Beverage Management, students will learn:
5) Software Technologies in F&B
- Introduction to Technology in F&B Operations
- Channels and Digital Tools to Acquire New Customers
- Data Analysis in F&B for Decision Making
- Performance Measurement and Business Analytics for F&B
- Revenue, Channel, and Demand Management
- Customer Experience, Service Excellence, and Personalization
6) Future Trends and Innovations in F&B
- Latest advancements Food and Wine Processing Technologies
- New Technologies: From Production Chain to New Product Development & Services
- Innovations in the Allergen-Free Food Sector
- Ghost Restaurants and Dark Kitchens: The Future of F&B Delivery Concepts
- New trends: Food in Fashion Retail (Examples like Gucci, Prada, LV, Bulgari, Dior)
- Building ethical and responsible organizations
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
- Elective courses are organized in 7 main areasof interest:
Macro Area I
Next Gen Business: Innovation, AI and Digital Growth
- Area 1: Innovation & Growth
- Area 2: AI4 Business: Shaping the Future
- Area 3: Tech & Digitalization
Macro Area II
Global Business Excellence
- Area 4: Industry Business Excellence
- Area 5: International Business
- Area 6: Global Electives with RBS international partner Business Schools
- Area 7: Introduction to preparation for professional certifications
The Rome Business School’s Practice Lab is where theoretical concepts are put into practice and participants learn through experience. The lab is run by Consorzio Vini Chianti Colli Fiorentini managers who will review various specialized knowledge, work on exercises and network, sharing their experience and expertise with students. This workshop is entirely run by Consorzio Vini Chianti Colli Fiorentini managers with whom you will teach how apply wine tasting sensory techniques for fine wine analysis and the basic principles of creating deluxe wine photography
The Global Trends lab consists of 2 virtual sessions:
Session 1: How to Find Sources to Identify Global Trends Identify sources and monitor Global trends Deep Dive into the Global World Trends Shaping the World of Today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:
- The Future of Work
- Ethics of AI and Big Data
- The World in 2030: Future Scenarios
Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies
You will have the opportunity to exhibit your abilities at the end of the course by tackling a real-world business challenge. Utilize your skills to find chances and create a truly inventive plan.
Face a real-life business challenge. You have the option of working in a small group, developing an internet sales plan, or developing a loyalty programme for different generations.
Two case studies from two real firms will be assigned to you to put your master’s course knowledge to the test.
Previous years’ experiences
The Practical Challenge:
Developing a new sales and marketing strategy to increase the sales of the wine product line ‘’Per Me and Per Te Wines’’ of the Volognano Azienda Agricola – Italian Winery. Company: Volognano Azienda Agricola.