International Master in Tourism and Hospitality Management 

The International Master in Tourism and Hospitality Management aims to develop professionals who will embark on a career in the tourist sector; in particular the world of tourism design and management for tour operators, travel agencies, and travel consultants.

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Formula International

Method On Campus

Language English

Start Date October 2024

Enrollment 84%

Available seats 9

Scholarship valid until April 26th

25% UP TO

International Master in Tourism and Hospitality Management Overview

Learn from the Italian food and wine products, students will evaluate tourist products, opening the way for the creation of new profiles. 

The Program will enable professionals to build a tourist journey that integrates local cultures, environments, and flavors through an approach aimed at increasing knowledge through the pleasure of all senses. Participants will equip themselves, firstly, with general core knowledge in management, and then will specialize in the tourism and hospitality management industry, in particular tourism systems, customer service, hospitality, and digital communication.

Learning Outcomes:

Identify fundamental concepts, theories and best practices in the tourism and hospitality industry, in areas such as hospitality management, event planning, marketing strategies, and cultural tourism.
Elaborate problem-solving strategies for real-world situations, in areas such as guest relations, event coordination, hotel operations, and destination marketing.
Evaluate market trends, consumer behavior, and business opportunities in the tourism and hospitality sector, with a focus on sustainable and responsible development.
Apply communication skills, both verbal and written, to effectively convey ideas, persuade stakeholders, and deliver exceptional customer service.
Demonstrate independence and collaboration in the work environment, exhibiting professionalism, accountability, and effective teamwork.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business

Why choose our International Master in Tourism and Hospitality Management?

Career Impact

98% placement rate, with over 70% of students finding a new job within six months finishing the Master and over 50% before the completion of the Master. Students are working in Companies like Rocco Forte Hotels, Marriott Hotels and Travel Hub.

Business in Action

Business Practice Lab in partnership with Bulgari Hotel
Meet Managers, do a Hands-on class and get on a task.
Learn and simulate a site inspection in a luxury hotel and how to do deluxe hotel lifestyle photography. In partnership with Bulgari Hotel Milan.
Do a 5* Hotel Evaluation and Ranking Analysis.
Create a Touristic Offering.
Create a Digital Strategy for the promotion of a specific touristic experience.

Experience Italy

1 Week Bootcamp on Tourism, Food, Wine & Experiential Luxury in Tuscany.
Explore the wine and gastronomic culture in Italy, visit following wineries: Sting farmil Palagio, Borro's winery, Salcheto, Castel Volognano, Sting farmil Palagio. Participation optional.
Students will be invited to participate in Tourism and Hospitality fairs - Made in Italy: Tutto Food, Sol & Agrifood, Taste, Vinitaly, Festival del Giornalismo Alimentare Torino, Florence Cocktail Week, Host Milano, Guida Michelin 2023, BTO - Buy Tourism Online, TTG Travel Experience Fiera Rimini, Terra Madre Salone del Gusto Torino, Mac Frut Rimini, and many others.

Preparation for the CHIA - Certified Hotel Industry Analytics

Preparation for the CHIA - Certified Hotel Industry Analytics – offered as an elective course.

International Bootcamp

Think big and go global, choose among 4 continents and 9 International Bootcamps in Rome, Tuscany, Paris, Barcelona, Nigeria, Qatar, London, China or Silicon Valley (US), have an immersive and stimulating experience, focused on the topics of the business world.

Among our Partners:

Program: International Master in Tourism and Hospitality Management

They will stand out as innovative and responsible leaders, with growth mindset, fully ready to make an impact in the world and achieve a career milestone.

The Master gives a great exposure to companies and industry professionals. Students will participate in Tourism and Hospitality fairs – Made in Italy: Tutto Food, Sol&Agrifood, Taste, Vinitaly, Festival del Giornalismo Alimentare Torino, Florence Cocktail Week, Host Milano, Guida Michelin 2023, BTO – Buy Tourism Online, TTG Travel Experience Fiera Rimini, Terra Madre Salone del Gusto Torino, Mac Frut Rimini, and many others.

5% Start with Managerial Core

35% Get Into Focusing and Specializing

10% Being an innovative and responsible leader

10% Electives

15% Business in Action

5% Global Trends Lab

20% Capstone Project

Develop core managerial skills & innovative perspective in the tourism and Hospitality management

During the first module of the International Master in Tourism and Hospitality Management, students will learn how to:

Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

Create impactful marketing, Digital Communicatoin & Sales of touristic offerings

During the second module of the International Master in Tourism and Hospitality Management, students will learn how to:

1) Understanding Tourism: It’s Origins, Systems & Growth:

The Tourism System: Organization and Environmental factors
Economics principles in Tourism Industry
The Evolution of Tourism and Its Impact
Historical Perspectives on Tourism Development

2) Digital Tourism, Communication & Advanced Sales Techniques: 

Digital Travel Design & Online Commercialization Strategies
Effective Customer Care and Public Relations in the Digital Age
Advanced Sales Techniques, Tools, and Strategies for Selling Travel
Performance Measurement and Business Analytics for Tourism Management

3) Global Tourism and Experiential Journeys:

Methodologies for Creating Experiential Journeys
Exploring Global Tourism Systems (Food & Wine, Arts & Culture, Fashion Tourism, Luxury Tourism, Dark Tourism, Romantic Tourism, Sports Tourism, Global Green & Sustainable Tourism)
Destination Management: Strategies and Best Practices
Entrepreneurship and Start-ups in the Tourism Industry

4) Advanced Hospitality Management and Leadership Development:

Hotel and Hospitality Management Strategies
Site Inspection and Evaluation Techniques
Franchising in Hospitality Management: Opportunities and Challenges
Hotel Mergers & Acquisitions: Strategies and Integration Processes

Develop effective & sustainable performance in the global tourism and its system

During the third module of the International Master in Tourism and Hospitality Management, students will learn how to:

5) Emerging Trends: Technology, CSR, and Legal Aspects:

Tourism Regulations and Legislative Frameworks
Advanced IT Solutions: Booking systems and Emerging technologies
Better Managers for a Better World: Corporate Social Responsibility in Tourism
Data Analysis in Hospitality and Tourism Research
Business Ethics and CSR

6) Innovation in Tourism and Sustainable Practices:

Smart Cities and Urban Planning: Creating Sustainable and Innovative Tourism Destinations
Exploring New Trends and Disruptions in the Hospitality Industry
Customer experience, service excellence, and Personalization in the Digital age
SustainableTourism Practices: Environmental Stewardship and Social Responsibility

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills.

Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:

Innovation & Growth
Tech & Digitalization
Industry Business Excellence
International Business
Global Electives with RBS School partners

Practice Lab | In partnership with

Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by Bulgari Hotel managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by Bulgari Hotel managers with whom you will create strategy to guide customer’s through the customer’s journey of Bulgari Hotel.

Business in Action - Hands-on Lab

The Global Trends lab consists of 2 virtual sessions:

Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:

The Future of Work
AI, Blockchain, and Technology
The World in 2030 – Future Scenarios (UN, IMF, ECB)

Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.

Capstone Project

At the conclusion of your course, you will have the opportunity to demonstrate your skills by taking on a genuine business problem. Utilize your skills to spot chances and develop a strategy that is genuinely creative.

Take on a genuine business challenge. You might decide to work in a small group, come up with an online sales plan, or design a loyalty programme for various generations.

Two case studies from two genuine firms will be provided to you so that you can put your master’s course knowledge to the test.

Previous years’ experiences 

The Practical Challenge:

Developing new strategy and marketing promotion to market the Castel Volognano as a wedding venue Company Volognano Azienda.

Rome Business School International Bootcamps experiences

Throughout the week, you will have an intensive and fully immersive business experience, facing challenges, interacting with managers, students, and lecturers, and developing your own project, which will be presented at the end of the Bootcamp Experience.

The Barcelona Bootcamp is included with this master.

rome business school international bootcamp world map

Rome Business School International Bootcamp Experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.

The challenge is how to combine creation and management in a luxury house as in all kinds of businesses.

Sup de Luxe welcomes more than 500 students from all over the world each year. Since its creation, the school has enjoyed undeniable success with a network of 3,500 graduates.

Developing a completely new business idea through the Google Ventures methodology: The Design Sprint. How innovation and entrepreneurship are driving global market change.

The aim is to mix content and network to become a leader in the strategy of your current or future company.

Experience Italy from the point of view of a native through a cultural exploration and understanding not only of the wine production process, but above all of the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover Africa’s giant.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional and modern approach to business.

Participating in a Bootcamp in London is an extraordinary experience that combines intensive and immersive learning in a urban environment rich in opportunities. The city itself is a melting pot of cultures and innovation, offering a vast network of professionals and leading companies. A Bootcamp in London allows you to gain cutting-edge skills in a cosmopolitan and stimulating atmosphere, preparing you for global work challenges and creating valuable connections for your professional future.

A Bootcamp in China is an extraordinary adventure that immerses you in a country rich in history, culture, and innovation. This intensive journey allows you to acquire top-notch skills, discover new professional perspectives, and create global connections in a setting where the ancient and the modern blend in a unique harmony. Participating in a Bootcamp in China is an extraordinary opportunity for personal and professional growth that will open up new horizons for you.

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

103 Members

14 CEO and General Management

29 Marketing and Sales Communication

Career and Entrepreneurship Services

Throughout your International Master in Tourism and Hospitality Management, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:

Occupational Pathways

The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

project management master students attending career fair

Entrepreneurial Pathways

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

master in supply chain students studying

The master is particularly suitable for those who want to pursue a career in the following roles:

Hotel Manager
Resort Manager
Food Service Director
Hotel Sales Director
Airline Manager

Guest Relations Manager
Catering Manager
Events Manager
Spa Manager
Tourism Marketing Manager

Faculty

Rome Business School’s International Master in Tourism and Hospitality Management are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker. The teaching approach is aimed at the acquisition of know-how, skills currently required by the market

Program Director

Camilla Carrega Bartolini

Graduated at the University of Florence in Viticulture Enology, Camilla Carrega Bartolini has been Wine instructor, Wine Department Chair and Academic Coordinator of Food and Wine Studies at Apicius International school of hospitality in Florence.

She traveled multiple times to the USA to promote the Italian lifestyle trough food and wine, collaborating with the James Beard foundation in NY, and several American Universities. Camilla has been Academic Programs Coordinator at Gambero Rossoin Rome. She is an undisputed leader in the world of Italian Food, Wine and Lifestyle. 

She is also a Mentor for Startupbootcamp FoodTech which is the leading accelerator of startups, supporting and scaling companies. There she mentors everything related to food and wine management, business model, international education.

Today Camilla is Property Owner Chief Operating Officer at Volognano, and a free consultant in branding and communication strategy for Food Beverage companies.

Massimo Coppetti Wine Educator & Hospitality Consultant

Wine Educator & Hospitality Consultant for traditional and sustainable catering. He has 10+ years of experience in the world of catering as Founder, Owner and Manager of various restaurants (Ristorante Sabatini, Trattoria Cavolo Nero, Ristorante Dolce Vita, etc.). Since 2004 he is a faculty member of FUA Apicius Apicius International School of Hospitality is the first International School of Hospitality in Italy,in Florence.

Ilaria Legato Food and Hospitality - Brand Identity and Communication Designer

Brand Identity and Communication Designer for Food and Hospitality. Author of Creative Restaurant Branding® a Methodology book published by HOEPLI. She currently works as consultant for Communication Design (Hotellerie, Restaurant and Catering)

Alessandro Fiorentino  MODE Consulting Srl - Partner

Former Member of the Board of Directors at Grand Hotel Excelsior Vittoria, he is currently Senior Partner at MODE Consulting Srl, a consulting company specialized in transport and tourism industries. Senior professional with 30 years of professional experience. Has worked in large organizations (Deloitte, Trenitalia Italian railways) and small start-up businesses. Skilled in strategic planning, service marketing, organizational design and capacity building with direct experience in hospitality, tourism, travel, railway operations, asset management, corporate governance. Lecturer at different educational institutions. Geographical areas of work experience: Italy and West Europe, Africa, Asia.

Danilo Di Pasquale Owner of the Company Suite24 - Hotel Business Development

With a Master's Degree in Hospitality Administration & Management at Cornell University, he is now Owner of the Company Suite24, a consulting company dealing with Hotel Business Development and Management. He is also Cluster Operations Director at Bianconi Ospitalità, a hotel and restaurant group in Norcia from 2 centuries, Furthermore, he has over 20 years of experience in the managerial sector working in various hotels.

Sara Caprasecca Marketing Consultant

Digital Marketing and Communication Consultant, Project Manager and Digital Strategist. She has worked for: Deliradio.it, Gecko Way SRL, Beelnclusion.com, Pop Up live Sessions, MM Line Production records, Perilcane.it, and Vikschool. Graduated in ‘Italian Literature and Mass Media Communication', after a long experience in a logistics company (2008-2013).  She has worked for the first Roman web radio as a Digital Press Officer. She is specialized in Digital Transformation for SMEs.

Davide Scarparo RBS Professor

Former Partnership Manager at Expedia Group. Many years of experience gained in the field of tourism and sport events. After many years' experiences in luxury hotels, such as Forte Village, he oversaw the project 'incoming' for the Internazionali BNL d’Italia, the most important tennis tournament in Italy. He’s currently Business Developer at Pezzilli & Company, and runs his own business in the agri- food sector.

Salvatore Ballone Business Development Manager Italy

Business Development Manager presso Expedia Group Media Solutions. Con un Master in Tourism Management presso la 24ORE Business School, Ballone ha maturato 10 anni di esperienza nel settore del Management, prima come Market Manager e poi nel campo del Business Development per TravelAds e Media Solutions.

Edoardo Silquini Marketing & Communication Manager at Assessorato al Turismo Regione Lazio

With 10+ years of experience in marketing, communication and external relations in the leisure & entertainment sector (tourism, theme parks and music), he is currentlly Marketing & Communication Manager at Assessorato al Turismo Regione Lazio. He was also Marketing & Communication Manager at Zoomarine.

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials

Application Confirmation

Selection Interview

Admission

Enrollment

The goal of the admissions process is to confirm the candidate’s qualification to enrol in the International Master in Tourism and Hospitality Management. The candidate’s academic background, prior experiences in the Master’s programme topics, and motivation will all be taken into consideration when evaluating them. The application will be reviewed by the academic committee of the Rome Business School after it has been submitted. It is crucial to deliver all necessary documentation in order to guarantee the suitability of the application.

International Master in Tourism and Hospitality Management:

Financial Aid and Scholarships

Payment

Payment of the participation fee of € 8,900 can be made in the following ways:

Installments from moments of enrollment (earlier enrollment for more installments)
Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

Early Enrollment Incentive
Lifelong Learning Scholarship
Academic Excellence Scholarship
Executive Women Scholarship
Entrepreneurial Grant
Better Managers for a Better World Scholarship
Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.

Student Testimonials

Andres S. - Colombia Bulgari Hotels – Guest Services

Being an international business school, RBS permits its students to create a robust network of contacts and friends from all around the world; which allows us to enrich ourselves by interacting with different cultures, languages and even disciplines. I truly think that people are the most important and engaging part of any academical and professional experience.

Ecem B. E. - Turkey Lungarno Collection – Front Office

RBS encourages us to participate in an international environment as part of their vision, and I have shared that kind of vision since high school. Choosing RBS means coming in touch with new perspectives and building strong ties that overcome distances. I love meeting people from all over the world and expanding my network through different events. Since it is located in the eternal city, I have had great opportunities to succeed in my career path while I learnt the Italian language and culture. In the meantime, it also gave me a chance to improve my analytical skills.

Itziar - Spain Disneyland Paris- Hostess and Customer Service Specialist

I would recommend RBS to other students who are really interested in what is behind everything we have studied before, to know what is really behind the theory. RBS gives you the opportunity to know how the business world really works from the hands of authentic people who love their work and want to transmit that passion to the new generations that are coming.