Master in Tourism and Hospitality Management’s Overview
Rome business School’sSpecialized Master in Tourism and Hospitality Management, under the patronage of Castel Volognano (Chianti area), aims to develop professionals who will embark on a career in the tourism sector. The program will also allow professionals to build a tourist offer that integrates local cultures, environments and flavors through an approach aimed at increasing knowledge of the most advanced techniques in the world of hospitality management.
The Volognano Castle is located in the heart of the Chianti Colli Fiorentini area and is an Italian excellence in the production of young and aged wines IGT Chianti Colli Fiorentini, grappa, extra virgin olive oil and Vin Santo.
Rome Business School is a member of Planeta Formación y Universidades, an international network created in 2003 by the De Agostini and group Planeta that embodies a strong commitment from both companies, university education and vocational and lifelong training.
Shape your professional path through 4 pillars:
Real link with companies
An international network of companies partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.
Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcellona, Paris, Rome and Tuscany and mixed ethnicity in our classes.
Our higher purpose is to build managers and leaders. For this reason we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.
Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.
Why choose our Specialized Master in Tourism and Hospitality Management
Practice Lab powered by:
Where students have the opportunity to put theory into practice and working on a real financial business case. All labs are run by managers from national and international companies, who teach participants how to prepare and present real company cases.
*company partners are subject to change during the year.
After the completition of the Master, our students get on average a +24% salary increase, thanks to:
Independence and decision making: 91% have increased both.
Responsibilities: 84% of students have gained more responsibilities in their current job.
International Bootcamp in Silicon Valley, Barcelona, Paris, Rome and Tuscany
During 2022 RBS has decided to upgrade the Bootcamps offer, adding 3 more international experience, in which tudents will experience an intensive and fully immersive business experience, meeting international managers and developing new bonds with foreign students.
Structured and divided in two main pillars
Dare to think differently. Dare to act innovatively.
A 5-step structure is built to help you discover how to organize, chose and bring to life your business idea
Career Accelerator Program
Explore, Build, Engage, Act, Evolve
An entire team of professionals provides our attendants with a personalized Career Path specifically designed to shape his or her own professional profile in order to become a competitive figure in nowadays’ job market.
Among our partner:
Tourism and Hospitality Management: The master program’s structure
The Specialized Master in Tourism and Hospitality Management is designed to develop professionals planning to embark on a career in the tourism sector. The program focuses on the world of tourism design and management for tour operators, travel agencies, and travel consultants; enhancing recognition of local cultural and environmental resources from the perspective of integrating the tourism products on offer; promoting Italian food and wine products at both the corporate and entrepreneurial levels; and collaborating with public agencies and administrations to design and develop actions and use funds with the aim of preserving and capitalizing on the value of tourism products, thereby paving the way for the creation of new professional profiles.
Mind-Opening & Knowledge Management Setting
Core Management Competences
Marketing: Traditional & Digital
Project & Operations Management
Accounting and Budgeting
Entrepreneurship and Business Planning
Human Resources Management
Focusing and specializing
Understanding Tourism, its Origins, Systems and Growth
Digital Tourism, Communication and Tourism Sales Techniques
Global Tourism and its Systems
Being an innovative and responsible leader
Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. None of the new technology and innovation can be applied without proper leadership. The Leadership Program is a path towards self-discovery, empowerment and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role plays and quizzes.
Communication & Persuasion in the Digital Age.
High Performance Collaboration
Scenario & Forecasting
New Technologies, CSR and Legal Aspects of Tourism Management
Tourism Regulations and Legislation.
IT Area – Booking systems and New Technologies.
Better Managers for a Better World: Corporate Social Responsibility .
Practice Lab | In partnership with
Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by managers from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. The Lab is entirely run by the School’s Partner Companies and the activities included are specific for each Master program and goal.
The Practice Lab consists of 3 main phases:
Phase 1 | Manager Meet-Ups
Students meet two managers from the Partner Company, from different areas or divisions, such as finance and marketing, who share their experience of their day-to-day work and business, with a specific and relevant focus for the Master.
Phase 2 | Hands-on Class
Students gain first-hand insight from the direct experience of company managers, enhancing the knowledge and skillset acquired on the Master. They will analyze, assess, create and develop, a certain plan or strategy given by the company in relation to what they have studied in class and the company’s business operations.
Phase 3 | Get on Task
The company managers present two in-class business scenarios (business cases), so that, by implementing the concepts learned, the students find solutions and create strategies. At the end of the class, they orally present the final results and ideas.
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy. Work on one of two real Business Challenges of a specific company. Choose between a Business Plan, or a Fashionplan.
To create your final project, follow the Ready, Set, Go Structure
Stage 1: Team Creation
Stage 2: Capstone Project – Kick Off
Stage 3: Project Proposal, followed by two Mentoring Sessions
Stage 4: Knowledge in Action
Stage 5: Capstone Project Presentation
Capstone Project presentation and grading
You will present your Capstone Project to the Academic Committee composed of the Master’s Program Director, and (if applicable) a select group of industry experts and managers.
The project will be evaluated in terms of content, originality, and presentation, plus a bonus for an excellent teamwork activity.
Previous years’ experiences
The Practical Challenge:Develop a new strategy and marketing campaign to promote the Castello di Volognano as a wedding venue. Company: Volognano Azienda Agricola.
The Practical Challenge:Develop an effective competitive strategy to position 47 Hotel among the top 10 boutique hotels in Rome. Company: 47 Boutique Hotel, Rome
The Practical Challenge:Develop a strategy to promote Insideat’s services for the tourism recovery after Covid-19.
Rome Business School International Bootcamps experiences
During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience
Silicon Valley – “Silicon Valley Bootcamp” to open your mind 360°
Paris – ESLSCA | “Bootcamp: When Art meets Fashion and Luxury”
Barcelona – EAE Business School | “Bootcamp on Entrepreneurship & Design Sprint”
Rome – Rome Business School | “Bootcamp on International Business Leadership”
The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.
Composed of 70 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.
CEO and General Management.
Marketing and Sales Communication.
Rome Business School’s Master in Tourism and Hospitality are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields. The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.
A graduate of the Università degli Studi di Firenze with a Bachelor Degree in Viticulture and Enology and a Master in Enology, she has worked as a Wine Instructor, Wine Department Chair and Academic Coordinator of Food and Wine Studies at Apicius International School of Hospitality in Florence, traveling several times to the USA to promote the Italian lifestyle through food and wine, collaborating with the James Beard Foundation in New York, and several American universities. Camilla has also been the Academic Programs Coordinator at Gambero Rosso at its headquarters in Rome, the undisputed leader in the world in Italian Saper Vivere, Food, Wine and Lifestyle. Gambero Rosso is the Number One multimedia company in Italy, always at the forefront in discovering and launching new trends, and strongly involved in promoting and supporting the best products “Made in Italy”. For 30 years, Gambero Rosso has contributed to the achievement of the best Italian cuisine and wines, combining tradition and originality, the authenticity of raw materials and production innovation. She is also a mentor at Startupbootcamp FoodTech, the leading startup accelerator, supporting and scaling companies that are innovating and disrupting the food industry, where she mentors on all aspects of food and wine management, business models, and international education. Camilla is now the Property Owner and Chief Operating Officer at Volognano (www.volognano.com) and a freelance consultant on branding and communication strategy for Food & Beverage.
Professor of the history of Italian cuisine, he gained experience as a consultant for companies, such as Dry Media SRL (for the TV program “Street Food Battle” for Coca-Cola Italia and Mediaset Italia 1), FIERE DI PARMA SPA, and EXPO MILANO. He also worked for Loveatwell SRL, as a High-Quality Food & Wine Selector for the e-commerce platforms loveatwell.com and librodeisapori.de. He has also collaborated with Gambero Rosso, for reviews, and with Endemol Shine Group Australia, for Masterchef Australia – Season 7, as the F&B and Hospitality Coordinator on the Italian Tour in Emilia-Romagna.
Many years’ experience in the field of tourism and sport events. After many experiences in luxury hotels, such as Forte Village, he was in charge of the incoming project for the Internazionali BNL d’Italia, the most important tennis tournament in Italy. He is now the Marketing Manager at Expedia group.
CARLO ROSSI CHAUVENET
European Tech-Law and Corporate lawyer, Senior Partner of CRCLEX, an Italian Law Firm with a focus on Legal Tech. He has published studies on corporate law, data protection and other legal aspects concerning Data Portability, AI, ePrivacy, GDPR, Big Data, and cloud computing. He is the Co-founder of the National Center for IOT and Privacy, Sweet Legal Tech and Iubenda, a legal startup company. He is also a founding member of the FamTech Association and co-owner of Massimago, a wine company based in Verona specializing in the production of Amarone Wine.
An experienced Executive Chef and a proactive, professional team-builder, combining cooking and engineering with nearly 10 years’ experience in kitchen management and consultancy and over 5 years in international cooperation projects in developing countries. She is skilled in negotiation, cooking, event management, and international relations. Her experiences include working as an executive chef at Caffè delle Esposizioni, and Chef Consultant and Project Manager at Laurenzi Consulting.
CEO and Founder of [email protected], a company specializing in digital marketing campaigns and online sales with a focus on wineries. Letizia has a Bachelor Degree in Economics and Marketing and works in the world of wine as an Export Manager for Castello del Terricio. She has also worked as a Sales Planning Manager at Tannico.it and as a Sales & Brand Manager at Vinci Importadora–Mistral Group.
Many years’ experience as a Sales Manager at the Florence Convention and Visitors Bureau (FCB), where she now the Office and Membership Coordinator. Operating since 1995, the FCB is the official destination promotor and its mission is to increase the quality and importance of events, weddings and the luxury market in Florence. The FCB gets access to the best existing rates for all venues and any kind of service, providing unique contracting facilities and event planners with a vast array of cost and time-effective solutions. The FCB is supported by almost 300 partners, including highly specialized and qualified local suppliers and congress professionals.
The Co-Founder and Business Development Director of Divinea, a marketplace for wine tourism, making wineries and wine experiences more accessible to everyone. His experiences include working as a Business Innovation and Development Manager at E-Novia, (a unique institution in the Italian industrial landscape, an ‘Enterprise Factory’ which assists and optimizes the transformation of research into products, researchers into entrepreneurs, and startups into companies).
A senior professional with 30 years’ professional experience, he has worked in large organizations (Deloitte, Trenitalia Italian Railways) and small startups. He is skilled in strategic planning, service marketing, organizational design and capacity building, with direct experience in hospitality, tourism, travel, railway operations, asset management, and corporate governance. He lectures at different educational institutions and he has worked around the world, in Italy and Western Europe, Africa, and Asia.
Founder and Managing Director of Destination by Design ITALIA SRL. An experienced owner with a proven track record in the tourism/event services industry, he is an expert in Event Planning, Customer Service, Sales, Hotel Management, and Business Development. This strong entrepreneurial professional is a graduate of the University of Rome – La Sapienza.
Career and Entrepreneurship Services
Throughout your Tourism and Hospitality,you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.
In particular, according to the most recent statistics:
74% of our students manage to increase their salary after completing their Master
92% receive new employment offers
73% of our students get a job within 6 months of finishing their Master program
53% of our students are employed in a multinational company
69% of RBS alumni work outside Italy
To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:
Career Acceleration Program
The Career Acceleration Program will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.
We focus on your entrepreneurial side.
Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.
The master is particularly suitable for those who want to pursue a career in the following roles:
Collaborator with Tour Operators and Travel Agencies
Organizers of fundraising activities aimed at promoting tourism
within public and private bodies and companies
Travel and Lifestyle Manager
Marketing and Communication Manager
We use innovative technologies in our classrooms to enrich the overall educational experience and improve student learning outcomes on campus and online. The platforms and technologies in use have a profound impact on student learning.
All classrooms are networked and feature SMART Board technology:
Professional audio mixers and microphones in each class, required for the interaction of students in the classroom simultaneously with students online.
High-resolution webcam inside the classrooms connected to the platform and the big pad, so that online students see the teacher and them on campus colleagues remotely.
Wireless access that allows students to be connected wherever they are
Computers and laptops for students available in the school library.
A Historical Heritage
The building, designed by Achille Zinnari, was built for the 1911 Universal Exhibition.
In that occasion, an Exposition celebrating the fiftieth anniversary of the Unification of Italy was also organized in Rome, and a national architecture competition was launched for the construction of ten villas. Among these, the Villino Avenali, now the Rome Business School campus.
Networking and partners
Rome Business School has established solid partnerships with several world-renowned leading companies, such as Enel, Fendi, Bulgari, Eataly, IBM Italia, Land Rover and many others. To ensure that our students can build a strong professional network, we constantly organize guest meetings, visits, events and lectures with representatives of elite business ecosystems, encouraging interaction between leading professionals and students, and facilitating the process learning.
Thanks to the school’s purely international mold, students will have the opportunity to take part in classes with students from more than 150 countries. This will allow participants to increase their knowledge of other cultures other than their own.
Every year we welcome students from all over the world: from cities and small towns, of all cultural, ethnic and religious backgrounds. Rome Business School enhances the experience of students, supporting them in obtaining visas and identifying accommodation, creating opportunities for learning, involvement, personal and cultural development that go well beyond the lessons.
Our students will be able to participate in various activities: visits out of town, Coffee Meetings with the CEOs of prestigious multinational companies, company visits or simple events designed to promote socialization and intercultural exchange which has always been the central point of our school.
Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:
The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.
Master in Tourism and Hospitality: Financial Aid and Tuition
Payment of the participation fee of €7,500 can be made in the following ways:
In 6 interest-free installments
Single solution (this option guarantees a 10% discount on the total amount)
Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
Early Enrollment Incentive
Lifelong Learning Scholarship
Academic Excellence Scholarship
Executive Women Scholarship
Better Managers for a Better World Scholarship
Student Loan Assistance Grant
Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.