A new training event featured the students of Rome Business School, who had the opportunity to participate in a workshop with WeRoad, the travel community that successfully transformed a passion for exploration into an innovative and successful business model.
Leading the workshop was Giusy Bruno, Global Community Acquisition Lead at WeRoad, who told students how, starting from an idea born in 2017, it was possible to build a company that is now a European leader in the group travel sector for Millennials and Gen Z.
WeRoad is not just a tour operator, but a true ecosystem that combines:
The secret? Placing the relationship between people at the center and creating authentic bonds that go far beyond a single trip.
Through the story of her experience, Giusy showed students how WeRoad has managed to grow rapidly thanks to an entrepreneurial, digital, and community-based approach. A business model that combines technological innovation (integrated digital platforms to manage bookings, coordinators, and the community) and an experiential marketing strategy, where content becomes the true engine of communication.
The message the students took home is clear: every great idea is born from a real need and can turn into a successful project if supported by courage, passion, and teamwork ability. WeRoad has not only rewritten the rules of travel but has shown that strong values lie behind every winning business: authenticity, sharing, respect, and a desire for discovery.
The workshop offered participants the opportunity to interact directly with an international and innovative company, opening new perspectives both professionally and personally. As was said: “It’s not just about traveling, but about creating experiences worth living and sharing.”
If you too dream of working in a dynamic and international company like WeRoad, where innovation, entrepreneurial spirit, and a passion for travel meet, the International Master in Tourism and Hospitality Management at Rome Business School is the ideal path to acquire advanced skills and distinguish yourself in the world of tourism and hospitality.
