DIVERSITY & INCLUSION

GUEST LECTURE

From its etymology “modus, modi” fashion has always been concerned with codifying not only clothing trends but also with giving voice, through them, to social, current events and urgencies, starting from a constantcultural research, transforming collections into subjects to give voice to a language unrelated to gender stereotypes. Diversity and Inclusion, are now one of the main aspect that characterize the research of some of the most important brands. For this reason, the Master in Fashion and Design Management, directed by Michela Bonafoni who has always been committed to combine fashion research with these issues, has decided to create the first academic meeting where the dialogue starts from an analysis of Fashion to flow into the ”commitment to the fight against gender violence and to the creation of a correct language within our social dynamics, involving some of the most committed personalities and associations in this sector: Cristina Obber(journalist and writer), Simona Lanzoni (Vice President Head of Projects and Advocacy – Fondazione Pangea onlus), Oria Gargano (Cooperativaìe Befree President).

Diversity and Inclusion, 2 steps forward to have more and more awareness through cultural education. Given the increasing globalization and interconnection of the world, above all within fashion companies, the need of “acceptance” has emerged in order to create an ever-increasing awareness in brands to sensitize consumers to concepts of ethnicity, gender, sexual and religious orientation, age, mental and physical abilities, as well as socio-economic conditions. These are essential and fundamental values for the fashion market of the next 20 years.

Among the fundamental changes in fashion there will be that of considering diversity as a corporate asset; being able to draw inspiration from different cultures and experiences; promoting a cultural evolution of beauty standards and legal norms shared between brands; the awareness of fashion industry power to influence and change society; the need to concretely integrate concepts of diversity and inclusion into the overall business structure, taking into account factors such as poverty and reduced economic possibilities.

A road that goes towards the realization of a new “trend” model no longer so unattainable and characterized by beauty models that goes too far from the standard of the daily life but that review a concept of fashion linked to the spontaneity of life made of aesthetic diversity and thought, coming from heterogeneous cultural, economic or simply sentimental factors. Fashion restart from the people and goes on from here…