Digital Marketer: What It Is and What It Does

What is a Digital Marketer?

A Digital Marketer is a professional specialized in promoting products, services, or brands using digital tools and strategies. This role is crucial for modern businesses, as they increasingly rely on the web to reach and engage their target audience.

The Definition of a Digital Marketer

To better understand what a digital marketer does, it’s necessary to first define digital marketing. Digital marketing involves the creation, distribution, and promotion of content through digital platforms such as websites, landing pages, social media, emails, and mobile apps. It also includes the use of various strategies to increase the visibility of such content on owned, paid, or earned digital channels, such as search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC) advertising, content distribution, social media, email marketing, promotional messages, and many other techniques.

Therefore, the digital marketer is the professional who implements these strategies by designing and executing online marketing campaigns to achieve specific goals, such as increasing brand awareness, acquiring qualified leads, or growing sales. This expert combines technical, analytical, and creative skills to ensure that each digital activity is effective and results-oriented.

The Importance of the Role in Digital Marketing

The role of the digital marketer is central to modern marketing. With the evolution of technologies and the increasing use of the internet, digital marketing has become one of the most effective tools to reach a broad and segmented audience. Unlike traditional strategies, digital marketing allows real-time monitoring of campaign performance, enabling quick optimization and adaptation to market needs.

A digital marketer does not just create content or manage advertisements but develops complex strategies that integrate multiple channels, such as search engines, social media, email, and e-commerce platforms. This professional has the ability to translate business goals into concrete actions, analyzing data to continuously improve campaign effectiveness. Their importance lies in the ability to combine creativity and analysis, generating measurable and sustainable results for the company.

What Does a Digital Marketer Do?

A digital marketer is responsible for a range of strategic and operational activities, from planning marketing campaigns to managing various digital channels. Their main tasks include creating targeted strategies, optimizing advertising campaigns on search engines and social media, analyzing data to measure performance, and implementing innovative solutions to improve the visibility and effectiveness of promotional activities. Their work is based on a mix of creativity and analysis, with the goal of achieving measurable and sustainable results for the company.

Main Tasks and Responsibilities

A digital marketer’s tasks span multiple areas and require cross-functional skills. Key responsibilities include:

• Creating digital marketing strategies: The digital marketer defines detailed action plans to promote products or services, identifying the most effective channels and techniques.
• Managing advertising campaigns: They launch campaigns on Google Ads, Facebook Ads, and other platforms, optimizing them to achieve the highest return on investment.
• Analyzing data: They monitor performance metrics (KPIs), such as website traffic, conversion rates, and cost per acquisition (CPA), to make data-driven decisions.
• Optimizing online visibility: They handle SEO and SEM to improve a website’s ranking on search engines.
• Creating valuable content: They collaborate with copywriters and designers to develop engaging content that meets the target audience’s needs.

Daily Activities and Goals of a Digital Marketer

A digital marketer’s day is filled with various tasks. Here are some of the main activities:

• Planning and publishing content on social media.
• Creating and managing email marketing campaigns, focusing on audience segmentation and message personalization.
• Analyzing data from Google Analytics or other tracking platforms to assess campaign performance.
• Attending meetings with the marketing team to discuss strategies and updates.
• Optimizing landing pages to improve conversion rates.

Their main goals include increasing website traffic, generating qualified leads, improving social media engagement, and boosting sales.

Skills of a Digital Marketer

A Digital Marketer must master a combination of technical and creative skills. These include knowledge of digital channels, such as search engines and social media, and the ability to manage campaigns on platforms like Google Ads and Facebook Ads.

SEO and SEM skills are essential for optimizing content and gaining online visibility, while data analysis tools like Google Analytics allow them to monitor and improve campaign performance.

Lastly, copywriting skills are vital for creating engaging content, while soft skills such as communication and problem-solving are essential for working in teams and achieving goals.

The Role of the Digital Marketer in the Marketing Team

Within the realm of Digital Marketing, there are numerous professional roles that address the diverse needs of businesses. Here are some of the most in-demand positions:

• Social Media Advertising Specialist: Creates and manages advertising campaigns on social media platforms, optimizing budgets and targeting the audience for maximum impact.
• E-commerce Specialist: Manages and optimizes e-commerce platforms, ensuring a good user experience, improving sales, and integrating with other digital marketing strategies.
• Digital Transformation Manager: This role is central to managing the digital shift within a company, developing and implementing strategies that drive the adoption of new technologies and digital processes.
• Marketing Automation Specialist: Implements automated solutions to manage and optimize customer communications through email, social media, and other digital platforms.
• User Experience (UX) Designer: Focuses on optimizing user interactions with websites and apps, improving navigation and overall experience to increase engagement and conversions.

These professionals are essential for helping businesses navigate and thrive in the digital age, managing every aspect of online marketing in a strategic and innovative manner.

How to Become a Digital Marketer

To become a Digital Marketer, it is essential to acquire in-depth training in digital marketing. An ideal path includes theoretical and practical studies, along with continuous updates, as the field is ever-evolving. A perfect option for comprehensive training is a specialized master’s degree, which provides the necessary skills to face modern digital marketing challenges, covering all key areas such as SEO, SEM, social media marketing, and data analysis.

Training and Recommended Paths

The best way to become an expert Digital Marketer is to follow a specialized master’s program. The International Master in Digital Marketing offers a comprehensive curriculum that combines theory and practice, preparing you to tackle the challenges and opportunities of modern digital marketing. This program will provide you with the strategic and operational skills necessary for a successful career in the industry.

Career Opportunities in Digital Marketing

Digital marketing offers growing roles, such as the Digital Transformation Manager, who leads companies in their digital journey, and the Content Marketing Strategist, who creates strategies to engage the audience. New positions are also emerging in areas like artificial intelligence and content personalization, such as AI Marketing Specialists. Furthermore, with the rise of voice assistants, there is an increasing demand for Voice Search Optimization Specialists. The industry continues to evolve, offering multiple career opportunities in various fields.