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International Master in Digital Marketing and Business Transformation

Our International Master in Digital Marketing and Business Transformation successfully blends essential theoretical principles to have an international career with the most advanced modern techniques marked by a practical approach aimed at the digital market. At the end of the Master, participants will have gained all knowledge to successfully pass Google Ads Search, Facebook, Bluprint and Hubspot certification.

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Formula International
Method On Campus
Language English
Intake October 2023
Enrollment 71%
Available seats 11
Scholarship valid until June 2nd
30% OFF

International Master in Digital Marketing and Business Transformation Overview

The Master in Digital Marketing and Business Transformation aims to train professionals with passion to learn how new emerging technologies can create innovative or modify existing businesses, corporate culture, customer experiences and relationships, to meet changing businesses and new market requirements. The students will also become digital leaders by becoming digitally fluent, developing new capabilities and competences. This master also allows its participants to understand digital platforms and channels, define an integrated omni-channel marketing strategy and manage and maximize digital performance through analytics.​

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.

Why choose our International International Master in Digital Marketing and Business Transformation?

Career Impact

+28% Salary Increase, after 1 year of completing the Master in Digital Marketing and Business Transformation. They work in prestigious companies in the sector like: Generali, Group M, Digital Angels ​

Think Big & Go Global

Think big and go global, choose among 4 continents and 7 International Bootcamps in Rome, Tuscany, Paris, Barcelona, Nigeria, Qatar and Silicon Valley (US), have an immersive and stimulating experience, focused on the topics of the business world.

Be guided by an industry leader​

Get guided and learn from the Program Director and Country Manager of Stocard Italy, Valeria Santoro (Worked for Google and Mercedes-Benz Italia). Learn from an industry leaders. ​

Business in Action​

From the classroom get into the real business world. Among other activities, you will: ​ 1. Create real AdWords and FB ads campaigns 2. Get prepared for the ultimate certifications 3. Create data-driven insights and KPIs 4. Capstone Project

Among our Partners:

Program: International Master in Digital Marketing and Business Transformation

The International Master in Digital Marketing and Business Transformation aims to train professionals with passion to learn how new emerging technologies can create innovative or modify existing businesses, corporate culture, customer experiences and relationships, to meet changing businesses and new market requirements. The students will also become digital leaders by becoming digitally fluent, developing new capabilities and competences.​

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Develop managerial digital skills & digital business vision

During the first module of the International Master in Digital Marketing and Business Transformation, students will learn notions of:

  • Managerial Economics
    This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
  • Entrepreneurship and Business Planning
    With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
  • Business Strategy
    Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
  • Accounting & Budgeting
    This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
  • Project & Operations Management
    With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
  • Marketing: Traditional and Digital
    Students will learn the application of marketing principles in organizational decision making.
  • Human Resource Management
    This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Implement digital business strategies & master digital marketing

During the second module of the International Master in Digital Marketing and Business Transformation, students will learn:

  • Digital Transformation: Business Models and Systems in a Digital Era
    Digital transformation is the process of creating new opportunities for innovation in business processes and products through the use of digital technologies such as cell phones, cloud computing and IT. Students will learn how to transform a traditional business model into a digital one, explore the concept of agile digital strategy, and learn the basics of Data Analytics.
  • Digital Organization, Automation & Technology
    With this module, students will understand the characteristics of a digital organization, identify its benefits and outcomes, and learn how to create digital customer experiences and build lasting digital customer relationships.
  • Web Optimization, Digital Marketing, Communication and Tools
    This module will teach students how to perform web optimization, through site performance improvement and SEO enhancement for a website. Students will also learn how to generate leads for the sales team, target the best prospects and set effective KPIs to measure results.
  • Digital PR and Content Strategy
    This module explores the concept of influencer marketing, allowing students to conduct a social media marketing campaign through the use of influencers on social media. Students will then learn how to develop, organize and implement a content marketing strategy, analyzing its effectiveness, and plan advertising campaigns to achieve their marketing goals.
Manage emerging technologies and devop future driven and innovative mindset

During the third module of the International Master in Digital Marketing and Business Transformation, students will explore:

  • Tech Future Vision
    This module focuses on Industry 4.0, which combines physical manufacturing and operations with smart digital technology, machine learning and big data. Students will gain a broad knowledge of new Information Technology, and understand its potential for business functions. The second half of the module focuses on the importance of sustainability and ethics in digital business, as well as how to build an electronic reputation, manage crises and economic intelligence.
  • Digital Customer Management: Data, Insight and Analytics
    This module is aimed at training “Digital Customer Service Managers,” the new professionals with the digital skills needed to transform customer service from a cost center to a profit center within their organizations. With this module, students will be able to conduct marketing research and obtain customer insights and plan the development of customer insights for their company.
Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

  • Electives assist students in carving out a niche for themselves and becoming more competitive.
  • Electives expose students to courses they might not have encountered otherwise.
  • Electives provide a one-of-a-kind curriculum that fosters life and career skills. ​
  • Elective courses are organized in 4 main areas of interest
Practice Lab | In partnership with

Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by GroupM managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by GroupM managers with whom you will create strategy to guide customer’s throught the customer’s journey of GroupM products.

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a stragy to increase online sales or create a loyalty offering for different generation.

You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.

Rome Business School International Bootcamps experiences

There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.

RBS_LOGHI

The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Faculty

Rome Business School’s Master in Digital Marketing and Business Transformation are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker.  The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

Program Director

Valeria Santoro

Valeria is a Country Manager for Stocard Italy. She is experienced Country Manager with a demonstrated history of working in the information technology and services industry. She has worked as a Retail Manager at Nokia, as well as a Senior AdWords Manager at Google and also as Digital Marketing Manager at Mercedes-Benz Italia.

Mattia Michelangeli
Mattia Michelangeli Talent Garden - Advisor

Innovation lover & troublemaker from 20 years. Serial entrepreneur. "Angel investor" in Start2impact.it selected by the European Commission as Members of the Coalition for Digital Skills and Work, hundreds of startups and large companies are looking for talents on start2impact. In 2019 he was selected as one of the 7 Innovators of Rome by Talent Garden.​ His experience has spanned both the big corporates and the startup world.  Currently, he’s Advisor at Talent Garden, Forum PA, Unilever, Aims International Italia.

Grasso_professor
Gerardo Grasso Senior Manager Marriott International

Manager - Digital Field Marketing, Destination Marketing, Projects and Advertising, at Marriott International, where she is responsible for the planning and execution of destination marketing projects for the Southern European region. She is responsible for planning, executing and monitoring digital advertising campaigns.

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Valentino Megale CEO Softcare Studios

Technology entrepreneur focused on digital health and mental wellness, TEDx speaker and author. Biologist, PhD in Neuropharmacology with international academic research experience in pharmacology, drug development, organic chemistry and molecular biology. In 2014 he co-founded the Open BioMedical Initiative, a social impact nonprofit organization addressing disabilities through 3D printing, online collaborative design and community building. In 2017, he co-founded Softcare Studios, a digital health startup focused on improving the therapeutic experience for patients and optimizing hospital operations using immersive technologies and data tracking.

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Andrea Ciceri Founder & President SenseCatch

After obtaining a Ph.D. in neuromarketing and consumer psychology, he founded SenseCatch. SenseCatch is an innovative consulting firm specializing in neuroscience and human behavior, with expertise in areas such as marketing (web, product, packaging, store, advertising and communication, branding, entertainment), human performance (soft skills, sports and job performance, wellness, personal empowerment, biofeedback), education, and health and safety, helping companies improve their business. Works to enable companies to access detailed, accurate, and increasingly objective market and human behavior data.

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 87 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

87 Members
14 CEO and General Management
29 Marketing and Sales Communication

Career and Entrepreneurship Services

Throughout your Master in Digital Marketing and Business Transformation, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas: 

Career Acceleration Program

The Career Acceleration Program will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

RBS4Entrepreneurship

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

Il Master in Digital Marketing and Business Transformation è particolarmente adatto per chi vuole intraprendere una carriera nei seguenti ruoli:

  • Marketing/Director in Business Development – Digital Business Development
  • Digital Transformation Manager
  • Digital Business Manager
  • Digital Business Analyst
  • Marketing Manager
  • Digital Marketing Manager
  • Account Manager
  • Media Planner
  • Branded Content Specialist
  • Communication Specialist
  • Programmatic Specialist
  • Web and Media Analysts
  • Media Relations and Digital PR Specialist

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

1
Evaluation of credentials
2
Application Confirmation
3
Selection Interview
4
Admission
Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Master in Digital Marketing and Business Transformation. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

International Master in Digital Marketing and Business Transformation: Financial Aid and Scholarships

Payment

Payment of the participation fee of € 7,900 can be made in the following ways:

  • 6 interest free installments after the course starts
  • Installments before the course starts with an additional 5% discount
  • Single payment solution by the enrollment deadline with an additional 10% discount

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  1. Early Enrollment Incentive
  2. Lifelong Learning Scholarship
  3. Academic Excellence Scholarship
  4. Executive Women Scholarship
  5. Entrepreneurial Grant
  6. Better Managers for a Better World Scholarship
  7. Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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Please fill the form and we'll contact you by telephone with more information about the Master of your choice

  • Max. file size: 64 MB.
  • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via degli Scialoja 18, 00196 Roma, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Rome Business School, At.: Data Protection Manager, Via Giuseppe Montanelli 5, 00195, Rome.
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