International Master in Digital Marketing and Business Transformation

Our International Master in Digital Marketing and Business Transformation successfully blends essential theoretical principles to have an international career with the most advanced modern techniques marked by a practical approach aimed at the digital market. At the end of the Master, participants will have gained all knowledge to successfully pass Google Ads Search, Facebook, Bluprint and Hubspot certification.

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Formula International

Method On Campus

Language English

Start Date October 2024

Enrollment 79%

Available seats 13

Scholarship valid until May 10th

25% UP TO

International Master in Digital Marketing and Business Transformation Overview

The Master in Digital Marketing and Business Transformation aims to train professionals with passion to learn how new emerging technologies can create innovative or modify existing businesses, corporate culture, customer experiences and relationships, to meet changing businesses and new market requirements. The students will also become digital leaders by becoming digitally fluent, developing new capabilities and competences. This master also allows its participants to understand digital platforms and channels, define an integrated omni-channel marketing strategy and manage and maximize digital performance through analytics.

Learning Outcomes

Demonstrate solid managerial core competencies, including business strategy & planning, project & operations management, and budget management.
Navigate comfortably among different digital business models and foster digitalization upgrade of the business they operate in.
Optimize digital performance of own channels and plan successful digital media campaigns and content strategies.
Master digital insights and analytics to take effective data-driven decisions.
Effectively collaborate with colleagues, partners and external stakeholders to maximize business impact – and ECG impact – of their actions.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.

Why choose our International International Master in Digital Marketing and Business Transformation?

Career Impact

+23% Salary Increase, after 1 year of completing the Master in Digital Marketing and Business Transformation. They work in prestigious companies in the sector like: Generali, Group M, Digital Angels

Think Big & Go Global

Think big and go global, choose among 4 continents and 9 International Bootcamps in Rome, Tuscany, Paris, Barcelona, Nigeria, Qatar, London, China and Silicon Valley (US), have an immersive and stimulating experience, focused on the topics of the business world.

Be guided by an industry leader

Get guided and learn from the Program Director Sabina Eminente. She is an accomplished international manager with a background in top-tier brands. Her career spans from Nestlé to Mastercard, involving roles in marketing, innovation, and business development. She currently serves as a Partner at YourCMO, offering management and marketing consulting services.

Business in Action

Gain real-world experience in digital business transformation. You'll learn about diverse business models, master digital marketing tools, and work with industry experts. Engage in a Digital Marketing Business Practice Lab (Digital Marketing Business Practice Lab with GroupM) and capstone project to apply your knowledge to real-world scenarios.

Program Content Highlights

Learn the fundamentals of Digital Business Transformation, including assessing digital maturity. Master website optimization, SEM, SEO, social media marketing, and content strategies. Gain expertise in marketing analytics to make data-driven decisions, all while practicing with business representatives.

Among our Partners:

International Master in Digital Marketing and Business Transformation:

The International Master’s in Digital Marketing and Business Transformation aims to train professionals passionate about learning how emerging technologies can create innovative businesses or transform existing ones, corporate culture, customer experiences, and relationships to meet changing business dynamics and new market demands.

Furthermore, students will become digital leaders, leveraging their digital fluency to develop new skills and competencies.

5% Start with Managerial Core

35% Get Into Focusing and Specializing

10% Being an innovative and responsible leader

10% Electives

15% Business in Action

5% Global Trends Lab

20% Capstone Project

Develop managerial digital skills & digital business vision

During the first module of the International Master in Digital Marketing and Business Transformation, students will learn notions of:

Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

Implement digital business strategies & master digital marketing

During the second module, students will learn:

1) Digital Transformation: Business models and systems in a digital Era

The digital economy and the new business models
Digital Strategizing: how to transform your business in a digital one
Challenges in introducing digital strategies
Identification of success factors for digital strategies
Agile digital strategy management
Data Analytics as foundation of the digital transformation

2) Digital Organization, Automation & Technology

Characteristics of the digital organization
Digital maturity models, digital maturity assessment
Capabilities of digitally transformed companies
Digital transformation of the organization
Digitalizing customer-experience and digital customer relationship management
Let’s see some cases

3) Web Optimization, Digital Marketing, Communication and Tools

Web and e-commerce Optimization (Google Analytics)
Lead generation: Google Adwords, Social Media
Marketing and Programmatic Advertising (Preparation for Google Ads Certification)
Search Engine Optimization (SEO)
Omnichannel Marketing: Email, Mobile, Proximity
Marketing and Wearable Techniques
Let’s see some cases

4) Digital PR and Content Strategy 

Content Creation, Branded Content, and Communication Strategy
Content and Display Advertising
Video and Visual Story Telling
Influencer Marketing and Applied Creativity

Manage emerging technologies and devop future driven and innovative mindset

During the third module, students will explore:

5) Digital Customer Management: Data, Insights and Analytics 

Digital Customer Management and Behaviour
Market Research and Customer Insights
Data-Driven Strategy
Legal Issues when Marketing Online: Advertising, Data Protection, Intellectual Property
Cybersecurity

6) Tech Future Vision 

Future of Business: Smart Technology and Industry 4.0
AI, Virtual Reality and IoT in Digital Marketing
Why Blockchain in Marketing?
e-reputation, and Crisis Management
Business Ethics and CSR

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills.

Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 5 main areas of interest:

Innovation & Growth
Tech & Digitalization
Industry Business Excellence
International Business
Global Electives with RBS School partners

Practice Lab | In partnership with GroupM

The Rome Business School’s Practice Lab is where theoretical concepts are put into practice and participants learn through experience. The lab is run by GroupM managers who will review various specialized knowledge, work on exercises and network, sharing their experience and expertise with students. This workshop is entirely run by GroupM managers with whom you will create a strategy for guiding customers through the customer journey of GroupM products.

Business in Action - Hands-on Lab

The Global Trends lab consists of 2 virtual sessions:

Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:

The Future of Work
AI, Blockchain, and Technology
The World in 2030 – Future Scenarios (UN, IMF, ECB)

Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a stragy to increase online sales or create a loyalty offering for different generation.

You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.

Rome Business School International Bootcamps experiences

There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

rome business school international bootcamp world map

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.

The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Participating in a Bootcamp in London is an extraordinary experience that combines intensive and immersive learning in a urban environment rich in opportunities. The city itself is a melting pot of cultures and innovation, offering a vast network of professionals and leading companies. A Bootcamp in London allows you to gain cutting-edge skills in a cosmopolitan and stimulating atmosphere, preparing you for global work challenges and creating valuable connections for your professional future.

A Bootcamp in China is an extraordinary adventure that immerses you in a country rich in history, culture, and innovation. This intensive journey allows you to acquire top-notch skills, discover new professional perspectives, and create global connections in a setting where the ancient and the modern blend in a unique harmony. Participating in a Bootcamp in China is an extraordinary opportunity for personal and professional growth that will open up new horizons for you.

Faculty

Rome Business School’s Master in Digital Marketing and Business Transformation are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker. The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

Program Director

Sabina Eminente

30 years of experience in Marketing and partner of yourCMO. Education: Master's Degree in Business Administration / Management, specialisation in Marketing – Università Bocconi

Sabina Eminente is an international manager with extensive experience across tier-1 brands and industries. She started her career at Bocconi University as Researcher and Adjunct Professor in Marketing, then moved to Nestlé Italy in various marketing and innovation roles up to Group Brand Manager. She then did the Italian start-up and launch of lastminute.com as Marketing Manager and was also in charge of the website and advertising sales.

She continued her career internationally as Europe Marketing Director at Nestlé Chilled Dairy and as Central Europe Head of Marketing at Mastercard, then moved to various Business Development roles within Mastercard, including the rollout of Contactless payment technology, the development of an ancillary revenue Cardholder Services business and more recently leading the European development of a newly acquired MarTech platform for retailers’ loyalty. She’s currently a Partner of YourCMO, providing fractional management and marketing consulting services to companies.

Elisa Barbieri Brand Strategist | Communication consultant

With a background in International Communication and Branding, Elisa started her career as an Account Executive for Nastro Azzurro at ADDV EURO RSCG. She later became an Account Manager for Colgate and Palmolive at Geoff Howe Marketing Communications. Subsequently, she co-founded and co-owned eibranding.com, where she also serves as a Brand Strategist and Communication Consultant. Eibranding.com is a branding and communication studio that combines the latest international innovations with Italian design and style. Elisa is also a Professor at institutions such as IED (Istituto Europeo di Design) and SRISA (Santa Reparata International School of Art).

Marco Ruggeri CEO of DEEPBLUE WORKS

With a Degree in Economics at LUISS, Marco has 25 years of experience. He started his career as Finance Controller at AIESEC Luiss, then became Sales Analyst at ERG SpA. Later he worked as Client Service Director at Young & Rubicam Brands, where he then became Managing Director. He was also Managing Director at Labstore, in charge of the unit of Y&R professionals in shopper marketing and retail disciplines. In the meantime, he was CEO of Scholz & Friends. Subsequently he was General Manager at Red Cell and then worked in Strategic Marketing and Communication at Media One. Most recently he was CEO of OCEANS Fluid Thinking and currently he is CEO of Deepblue Works, a consulting company on strategic marketing, branding and communication.

Marshall Langer Program Director of Master in Finance

A native of Miami, Florida, Marshall received his MBA from the Wharton School of the University of Pennsylvania and has additionally taken extensive graduate coursework in counselling psychology at New York University. Marshall enjoyed a 12-year career in diverse business and finance sectors in the U.S. and Europe. He has worked on Wall Street on investment banking and risk arbitrage for firms like Donaldson, Lufkin & Jenrette as well as in trading for BNP Paribas. He further worked in the areas of corporate management, marketing strategy, management consulting, and real estate. Marshall has also taught at New York University’s Stern School of Business, Fordham University, University of Connecticut, Luiss University, and The American University of Rome. Marshall authored UN agency FAO Course guide: Fundamentals of International Business Management, Rome, 2006 and co-author of Leveraged Buyouts, Rome, Kappa, 2012.

Sara Caprasecca Marketing Consultant

Digital Marketing and Communication Consultant, Project Manager and Digital Strategist. She has worked for: Deliradio.it, Gecko Way SRL, Beelnclusion.com, Pop Up live Sessions, MM Line Production records, Perilcane.it, and Vikschool. Graduated in ‘Italian Literature and Mass Media Communication', after a long experience in a logistics company (2008-2013).  She has worked for the first Roman web radio as a Digital Press Officer. She is specialized in Digital Transformation for SMEs.

Valentino Megale CEO Softcare Studios

Technology entrepreneur focused on digital health and mental wellness, TEDx speaker and author. Biologist, PhD in Neuropharmacology with international academic research experience in pharmacology, drug development, organic chemistry and molecular biology. In 2014 he co-founded the Open BioMedical Initiative, a social impact nonprofit organization addressing disabilities through 3D printing, online collaborative design and community building. In 2017, he co-founded Softcare Studios, a digital health startup focused on improving the therapeutic experience for patients and optimizing hospital operations using immersive technologies and data tracking.

Lorenzo Ermigiotti Chief Marketing Officer at Seedble

With 20 years of experience in Digital Publishing and Content Marketing, he now holds the role of Chief Marketing Officer at Seedble. He is also Product and Editorial Manager at Spremute Digitali, Content Strategist at blendX and a Freelance Consultant at GLG. For over 15 years he has been a licensed journalist and worked as an Editorial Product Manager & Owner, Web Content Specialist and Group Editor.

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 103 Leaders, Managers, and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

103 Members

19 CEO and General Management

30 Marketing, Sales and Communication

Career and Entrepreneurship Services

Throughout your Master in Digital Marketing and Business Transformation, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:

Occupational Pathways

The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

rome business school student attending career fair

Entrepreneurial Pathways

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

master in marketing students networking at career fair

The Master’s program in Digital Marketing and Business Transformation is particularly suitable for those who want to pursue careers in the following roles:

Marketing/Director in Business Development
Digital Transformation Manager
Digital Business Manager
Digital Business Analyst
Marketing Manager
Digital Marketing Manager
Account Manager

Media Planner
Branded Content Specialist
Communication Specialist
Programmatic Specialist
Web and Media Analysts
Media Relations and Digital PR Specialist

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials

Application Confirmation

Selection Interview

Admission

Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Master in Digital Marketing and Business Transformation. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

International Master in Digital Marketing and Business Transformation: Financial Aid and Scholarships

Payment

Payment of the participation fee of

€ 7,900 – April 2024

€ 8,900 – October 2024

can be made in the following ways:

Installments from moments of enrollment (earlier enrollment for more installments)
Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

Early Enrollment Incentive
Lifelong Learning Scholarship
Academic Excellence Scholarship
Executive Women Scholarship
Entrepreneurial Grant
Better Managers for a Better World Scholarship
Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.

Student Testimonials

Camila D. - Ecuador FAO – Communications Department Specialist

I chose RBS because of the syllabus and the description of the courses they were going to teach us. They sounded very interesting and practical, such as the Practice Lab sessions. I chose RBS because of the possibility of visiting real companies in the marketing industry, as well as having a comprehensive training for the core courses of leadership, economics, and project development, among others.

Luiza M. - Brasil Spartivento Group Srl – Social Media Manager

For many years I dreamed of living in Rome and a few years ago I set it as a goal. I started preparing myself for that by learning the Italian language and looking for an institution that would help me to develop my skills in my field of work and to create a network of professional contacts. From the first contact with RBS I felt that the school understood my goals and I felt very welcomed by the school team. The Master in Digital Marketing and Business Transformation complemented my knowledge in Marketing while the Career Center helped me build my new professional life in Italy.

Giulia R. - Italy Grapes - Digital Marketing Strategist

The master gave me the essential tools to start working in a company. Thanks to the workshops organized by the career services department, in the interview, I was able to show the project that I have done and my capabilities