During the first module of the International Master in Digital Marketing and Business Transformation, students will learn notions of:
- Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
- Entrepreneurship and Business Planning
With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
- Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
- Accounting & Budgeting
This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
- Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
- Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
- Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
During the second module of the International Master in Digital Marketing and Business Transformation, students will learn:
- Digital Transformation: Business Models and Systems in a Digital Era
Digital transformation is the process of creating new opportunities for innovation in business processes and products through the use of digital technologies such as cell phones, cloud computing and IT. Students will learn how to transform a traditional business model into a digital one, explore the concept of agile digital strategy, and learn the basics of Data Analytics.
- Digital Organization, Automation & Technology
With this module, students will understand the characteristics of a digital organization, identify its benefits and outcomes, and learn how to create digital customer experiences and build lasting digital customer relationships.
- Web Optimization, Digital Marketing, Communication and Tools
This module will teach students how to perform web optimization, through site performance improvement and SEO enhancement for a website. Students will also learn how to generate leads for the sales team, target the best prospects and set effective KPIs to measure results.
- Digital PR and Content Strategy
This module explores the concept of influencer marketing, allowing students to conduct a social media marketing campaign through the use of influencers on social media. Students will then learn how to develop, organize and implement a content marketing strategy, analyzing its effectiveness, and plan advertising campaigns to achieve their marketing goals.
During the third module of the International Master in Digital Marketing and Business Transformation, students will explore:
- Tech Future Vision
This module focuses on Industry 4.0, which combines physical manufacturing and operations with smart digital technology, machine learning and big data. Students will gain a broad knowledge of new Information Technology, and understand its potential for business functions. The second half of the module focuses on the importance of sustainability and ethics in digital business, as well as how to build an electronic reputation, manage crises and economic intelligence.
- Digital Customer Management: Data, Insight and Analytics
This module is aimed at training “Digital Customer Service Managers,” the new professionals with the digital skills needed to transform customer service from a cost center to a profit center within their organizations. With this module, students will be able to conduct marketing research and obtain customer insights and plan the development of customer insights for their company.
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
- Elective courses are organized in 4 main areas of interest
Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by GroupM managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by GroupM managers with whom you will create strategy to guide customer’s throught the customer’s journey of GroupM products.
At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a stragy to increase online sales or create a loyalty offering for different generation.
You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.