International Master in Digital Marketing and Business Transformation

Our Master in Digital Marketing & Business Transformation equips you with cutting-edge skills to thrive in today’s digital landscape. Designed for international professionals, this program combines advanced marketing strategies, digital transformation techniques, and hands-on experience to help you succeed in global markets. Gain expertise in SEO, SEM, social media marketing, data-driven decision-making, and digital business strategy while preparing for Google Ads, Facebook Blueprint, and HubSpot certifications.

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Formula International

Method On Campus

Language English

Start Date October 2025

Enrollment 75%

Available seats 10

Scholarship valid until July 18th

30% UP TO

International Master in Digital Marketing and Business Transformation Overview

Become a digital marketing leader with our International Master in Digital Marketing and Business Transformation. This program equips you with essential work in digital marketing strategies, hands-on experience in digital platforms, and expertise in omnichannel marketing, analytics, and emerging technologies.

Master the latest SEO, SEM, social media marketing, and data-driven decision-making techniques to optimize digital performance and customer engagement. Gain a deep understanding of business transformation and how to integrate innovative digital solutions into global marketing strategies.

Learning Outcomes

Managerial Foundations: Build core competencies in business strategy, project management, operations, and budget management.
Data-Driven Strategy: Leverage methodologies, customer insights, and analytics to design customer-centric strategies and make informed decisions.
Digital Optimization: Master techniques for enhancing digital performance and planning impactful media campaigns and content strategies.
Digital Transformation: Understand key technologies and actively contribute to the company’s digital business evolution.
Collaborative Impact: Collaborate effectively with stakeholders to maximize business outcomes and drive ESG impact.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.

Why choose our International International Master in Digital Marketing and Business Transformation?

Career Impact

+28% Salary Increase, after 1 year of completing the Master in Digital Marketing and Business Transformation. They work in prestigious companies in the sector like: Amazon, Microsoft, GroupM & Coca Cola.

Business Practice Lab with META

Network during various company visits throughout the year.

Experience a Digital Marketing challenge with company representatives in a Business Practice Lab, in which student will create real AdWords and Meta ads campaigns: manage a real budget on the top digital platforms .

Capstone Project: develop a full digital marketing and/or business transformation plan working with other students on a custom project or on a real company’s project challenge, setting into practice all you have learned throughout the Master.

Think Big & Go Global

Broaden your professional horizons and begin expanding your business network with a one-week intensive formula that explores key sectors in technology and business in our Silicon Valley and China Bootcamps. Other locations are as follows, Rome, Tuscany, Paris, Barcelona, Nigeria, Qatar, London, Grand Tour of Italy, Porto, and Dublin, have an immersive and stimulating experience, focused on the topics of the business world.

Be guided by an industry leader

Get guided and learn from the Program Director Sabina Eminente. She is an accomplished international manager with a background in top-tier brands. Her career spans from Nestlé to Mastercard, involving roles in marketing, innovation, and business development. She currently serves as a Partner at YourCMO, offering management and marketing consulting services.

Program Content Highlights

Learn the fundamentals of Digital Business Transformation, including assessing digital maturity. Master website optimization, SEM, SEO, social media marketing, and content strategies. Gain expertise in marketing analytics to make data-driven decisions, all while practicing with business representatives.

Google Certifications

During the Master's Program students will gain the knowledges needed to prepare them for Google Certifications like:

Google Ads
Google Analytics

Among our Partners:

International Master in Digital Marketing and Business Transformation:

The International Master in Digital Marketing and Business Transformation is designed for professionals eager to explore how emerging technologies drive business innovation, reshape corporate culture, and enhance customer experiences. This program equips students with the expertise to navigate digital disruption and evolving market demands, empowering them to lead transformation in global businesses.

Additionally, students will develop strong digital leadership skills, leveraging cutting-edge tools and strategies to build essential competencies and stay ahead in the fast-paced world of work in digital marketing and business transformation.

5% Start with Managerial Core

35% Get Into Focusing and Specializing

10% Being an innovative and responsible leader

10% Electives

15% Business in Action

5% Global Trends Lab

20% Capstone Project

Develop managerial digital skills & digital business vision

During the first module of the International Master in Digital Marketing and Business Transformation, students will learn notions of:

Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Management Accounting for Decision Making
The course focuses on the financial aspects of business decisions giving students an overview of the accounting tools useful and most used for short and long-term decision making such as cost management, budgeting, CVP analysis, and investment appraisal techniques.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Financial Statement Analysis
This course aims at equipping students with an understanding of financial statements and their usefulness for decision making.
Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

Implement digital business strategies & master digital marketing

During the second module, students will learn:

1.Setting the Ground for a Successful Customer-Centric Market Strategy

Methodologies for Market Evaluation and Business Goals Alignment
Understanding Your Customers (B2C and B2B) and Their Decision Drivers
Mastering Data and Data-Driven Decisions – part 1
Mastering Data and Data-Driven Decisions – part 2 (focus on Google Analytics)

Branding and Content Marketing

Defining your Brand Positioning Strategy, Brand Character and Brand Story
Content Marketing: Customer Journey Mapping and Content Strategy
Content Design and Content Creation in the AI era: Text, Visual, Video, Audio

3.Managing Owned Digital Channels and Customer Base

Website Creation and Management, UX and SEO
E-commerce, CRO, Marketing Automation and E-mail Marketing
Customer Data Management, Customer Relationship Management and Loyalty

4.Digital Advertising and Communication

Google Ads and Other Google Channels (Including focus on Google Ads Certification)
Social Media Channels and Advertising (including Meta, Tiktok, Linkedin, X)
Other Digital Advertising (including Amazon, Programmatic, Omnichannel) and Media Budgeting

Manage emerging technologies and devop future driven and innovative mindset

During the third module, students will explore:

5.Innovation and Digital Business Transformation:

Digital Evolution and Digital Business Models
Innovation Process Management: Fostering a Data-Driven, Customer-Centric, Future-Proof Digital Business Transformation
AI, VR/AR, Industry 5.0, IoT, Web3, Cybersecurity and their Impact on Business and Marketing

6.Being Responsible Marketing Leaders:

Legal and Privacy Implications of Digital Business and Marketing Management
Building ethical and responsible organizations

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills.

Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 7 main areasof interest:

Macro Area I 

Next Gen Business: Innovation, AI and Digital Growth

Area 1: Innovation & Growth
Area 2: AI4 Business: Shaping the Future
Area 3: Tech & Digitalization

Macro Area II

Global Business Excellence

Area 4: Industry Business Excellence
Area 5: International Business
Area 6: Global Electives with RBS international partner Business Schools
Area 7: Introduction to preparation for professional certifications

Practice Lab | In partnership with Klarna

The Rome Business School’s Practice Lab is where theoretical concepts are put into practice and participants learn through experience. The lab is run by Klarna managers who will review various specialized knowledge, work on exercises and network, sharing their experience and expertise with students. This workshop is entirely run by Klarna managers with whom you will create a strategy for guiding customers through the customer journey of Klarna products.

Business in Action - Hands-on Lab

The Global Trends lab consists of 2 virtual sessions:

Session 1: How to Find Sources to Identify Global Trends Identify sources and monitor Global trends Deep Dive into the Global World Trends Shaping the World of Today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:

The Future of Work
Ethics of AI and Big Data
The World in 2030: Future Scenarios

Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a stragy to increase online sales or create a loyalty offering for different generation.

You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.

Previous years’ experiences

rome business school partner nike logo

The Practical Challenge:

Design a digital marketing strategy to ignite growth of Nike sales across all channels.

Develop a plan both for D2C and for Wholesale, for growing market share within one or more retailers of your choice.

Rome Business School International Bootcamps experiences

There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World of Technology was born and grown. Boost your network and share your business ideas with high level managers, start-ups incubators and venture capitalists.

Immerse yourself in the capital of fashion and luxury, and live the real rise of the business. Learn how to combine creation and management in the industry house to be applied in all types of companies.

Develop and manage a completely new business idea through the Google Ventures Methodology: The Design Sprint. Discover how innovation is leading the change of the global market and challenge your managerial and entrepreneurial projects to become real.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Join our immersive bootcamp in London to explore the latest trends, strategies, and technologies that drive the world of finance and banking forward. Gain insights into the cutting-edge world of digital finance and learn from industry experts. Unlock your potential in this rapidly evolving field!

Discover the cutting-edge world of e-Commerce and Digital Marketing at our immersive bootcamp in China. Gain insights into the latest trends, strategies, and technologies that drive online businesses forward in one of the most enriching countries of this century.

Expand your network of industry professionals and meet distinguished arts and culture professionals and managers in four of the most important Italian cities in terms of cultural heritage: Venice, Florence, Rome and Naples.

Join our new Dublin Bootcamp to gain hands-on experience with global data, connect with industry leaders, and enhance your career prospects. Immerse yourself in the tech scene and enjoy Dublin’s rich culture while learning cutting-edge data skills.

Join our new Porto Bootcamp to gain practical insights into sustainability and ESG management. Engage with industry experts, enhance your skills in responsible business practices, and enjoy the scenic beauty of Porto while advancing your career.

Faculty

Rome Business School’s Master in Digital Marketing and Business Transformation are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker. The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

Program Director

Sabina Eminente

30 years of experience in Marketing and partner of yourCMO. Education: Master's Degree in Business Administration / Management, specialisation in Marketing – Università Bocconi

Sabina Eminente is an international manager with extensive experience across tier-1 brands and industries. She started her career at Bocconi University as Researcher and Adjunct Professor in Marketing, then moved to Nestlé Italy in various marketing and innovation roles up to Group Brand Manager. She then did the Italian start-up and launch of lastminute.com as Marketing Manager and was also in charge of the website and advertising sales.

She continued her career internationally as Europe Marketing Director at Nestlé Chilled Dairy and as Central Europe Head of Marketing at Mastercard, then moved to various Business Development roles within Mastercard, including the rollout of Contactless payment technology, the development of an ancillary revenue Cardholder Services business and more recently leading the European development of a newly acquired MarTech platform for retailers’ loyalty. She’s currently a Partner of YourCMO, providing fractional management and marketing consulting services to companies.

Elisa Barbieri Brand Strategist | Communication consultant

With a background in International Communication and Branding, Elisa started her career as an Account Executive for Nastro Azzurro at ADDV EURO RSCG. She later became an Account Manager for Colgate and Palmolive at Geoff Howe Marketing Communications. Subsequently, she co-founded and co-owned eibranding.com, where she also serves as a Brand Strategist and Communication Consultant. Eibranding.com is a branding and communication studio that combines the latest international innovations with Italian design and style. Elisa is also a Professor at institutions such as IED (Istituto Europeo di Design) and SRISA (Santa Reparata International School of Art).

Marshall Langer Program Director of Master in Finance

Marshall Langer is a native of Miami, Florida. He received his MBA from the Wharton School of the University of Pennsylvania and has additionally taken extensive graduate coursework in Counseling Psychology at New York University. Marshall enjoyed a 12-year career in diverse business and finance sectors in the U.S. and Europe. He has worked on Wall Street on investment banking and risk arbitrage for firms like Donaldson, Lufkin & Jenrette as well as in trading for BNP Paribas. He further worked in the areas of corporate management, marketing strategy, management consulting, and real estate and he is also a Trained Group Counselor. Marshall has also taught at New York University’s Stern School of Business, Fordham University, University of Connecticut, Luiss University, and The American University of Rome. Marshall authored UN agency FAO Course guide: Fundamentals of International Business Management (Rome, 2006) and co-authored of Leveraged Buyouts (Rome, Kappa, 2012).

Sara Caprasecca Marketing Consultant

She worked in the world of international logistics between 2008 and 2015 as an Operation Manager, then in tourism, in luxury fashion as a Product Developer and then dedicated herself to Digital Marketing in many industries. Graduated in Humanities and Massmedia Communication, she is specialized in Digital Communication and Strategies, holds a Master in Digital Transformation for SMEs and a Master in Blockchain Management. She is currently studying Cognitive Science of Language and Action with a focus on data ethics.

Valentino Megale CEO Softcare Studios

Valentino Megale is a tech entrepreneur, biologist, and innovation advocate specializing in mental well-being through immersive technologies and data monitoring. He is the CEO and co-founder of Softcare Studios, a digital health startup that leverages advanced technologies to enhance medical treatments and support patients’ mental health. Valentino has over 7 years of professional experience in the digital health sector. He holds a PhD in Neuropharmacology from the "D’Annunzio" University of Chieti, with international experience in Austria and France. He is also an online lecturer in immersive technologies at the Web Marketing Festival and serves as Program Director and lecturer at Rome Business School. His academic background spans 6 years, focusing on neuropharmacology and biotechnology. Throughout his career, he has received several awards, including “Best E-Health Startup” at the Startup Europe Awards, and has taken part in international acceleration programs such as Accelerace and TMCx. He has spoken at prestigious events like TEDx and participated in innovation challenges with global companies such as Pfizer and Merck.

Lorenzo Ermigiotti Chief Marketing Officer at Seedble

With 20 years of experience in Digital Publishing and Content Marketing, he now holds the role of Chief Marketing Officer at Seedble. He is also Product and Editorial Manager at Spremute Digitali, Content Strategist at blendX and a Freelance Consultant at GLG. For over 15 years he has been a licensed journalist and worked as an Editorial Product Manager & Owner, Web Content Specialist and Group Editor.

Chiara Landi Global Digital Marketing Manager & Customer Engagement @ Viatris | Founder @ Social Women Talk

Digital marketing practitioner with over 10 years of experience, holding a Ph. D. in communication, marketing and social research. Holds an Executive MBA from Politecnico di Milano with a specialization in Digital Transformation. Engaged in research, consulting and training in branding and web marketing with a focus on the healthcare and pharmaceutical sectors for over 7 years. Trainer and lecturer at several public and private institutions, including 24ORE Business School, Ninja Marketing, Digital Combat Academy, Lacerba and Guglielmo Marconi University. Founder of Social Women Talk, the pioneering Italian event on women empowerment in the digital and innovation space, where we brought over 100 communication and digital transformation professionals on stage.

Mario Molinario Digital Consultant and Team Leader

Digital Angels

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 103 Leaders, Managers, and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

103 Members

19 CEO and General Management

30 Marketing, Sales and Communication

Career and Entrepreneurship Services

Throughout your Master in Digital Marketing and Business Transformation, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:

Occupational Pathways

The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

rome business school student attending career fair

Entrepreneurial Pathways

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

master in marketing students networking at career fair

The Master’s program in Digital Marketing and Business Transformation is particularly suitable for those who want to pursue careers in the following roles:

Marketing/Director in Business Development
Digital Transformation Manager
Digital Business Manager
Digital Business Analyst
Marketing Manager
Digital Marketing Manager
Account Manager

Media Planner
Branded Content Specialist
Communication Specialist
Programmatic Specialist
Web and Media Analysts
Media Relations and Digital PR Specialist

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials

Application Confirmation

Selection Interview

Admission

Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Master in Digital Marketing and Business Transformation. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

International Master in Digital Marketing and Business Transformation: Financial Aid and Scholarships

Payment

Payment of the participation fee of € 9,400 can be made in the following ways:

Installments from moments of enrollment (earlier enrollment for more installments)
Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

Early Enrollment Incentive
Lifelong Learning Scholarship
Academic Excellence Scholarship
Executive Women Scholarship
Entrepreneurial Grant
Better Managers for a Better World Scholarship
Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

FAQs for the International Master in Digital Marketing and Business Transformation

Absolutely. A Master’s in Digital Marketing from Rome Business School offers a +23% salary increase within a year of completion and provides globally recognized Google Ads, Facebook Blueprint, and HubSpot certifications.

Students gain practical experience through Business Practice Labs with Meta, international bootcamps, and networking with top companies like Amazon, Microsoft, and Group M.

Italy is an excellent choice, especially with Rome Business School, the most international business school in Italy. The school provides access to top industry professionals, immersive bootcamps in global business hubs (Silicon Valley, Paris, Barcelona, London, etc.), and strong corporate partnerships.

Rome Business School offers one of the leading Master’s programs in Europe, with international networking, corporate training, and real-world digital business applications.

A Master in Digital Marketing opens the door to a wide range of career opportunities in the ever-evolving digital landscape.

Graduates can take on leadership roles such as Digital Marketing Manager, overseeing online marketing strategies and campaigns. Those interested in innovation and business transformation can pursue positions as Digital Transformation Managers, helping organizations adapt to new technologies and market trends.

For professionals focused on strategic growth, the role of Business Development Director offers the opportunity to expand business operations and drive digital initiatives. Those with a passion for data and performance marketing can specialize as SEO/SEM Specialists or Programmatic Advertising Experts, optimizing digital campaigns to increase visibility and conversions.

Creative and content-driven professionals can explore careers as Branded Content Specialists, crafting compelling narratives that engage audiences. Meanwhile, data-driven roles like Media Analyst & Digital PR Expert focus on analyzing trends, media impact, and brand positioning.

Additionally, graduates can thrive as Account Managers in top global firms, building relationships with clients and managing key marketing projects on an international scale.

Studying abroad at Rome Business School offers a unique opportunity to expand your professional and personal horizons. It allows students to build an international network, connecting with professionals and experts from diverse industries.

Additionally, it provides global career exposure, opening doors to top companies and organizations worldwide. The program is designed with a strong hands-on approach, enabling students to work on real projects with international businesses, gaining practical experience that enhances their expertise. Moreover, the experience goes beyond academics, fostering cultural immersion and professional development, helping students adapt to different markets, work environments, and business perspectives on a global scale.

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Please fill the form and we'll contact you by telephone with more information about the Master of your choice

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Rome Business School S.r.l. (“RBS”), in its quality of data controller, will process your personal data in accordance with your request, in order to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli 5, 00195, Rome, or by email to [email protected]. We also inform you that you may lodge a complaint at any time with the Italian Data Protection Authority. For more information, please refer to the Privacy Policy.

Student Testimonials

Camila D. - Ecuador FAO – Communications Department Specialist

I chose RBS because of the syllabus and the description of the courses they were going to teach us. They sounded very interesting and practical, such as the Practice Lab sessions. I chose RBS because of the possibility of visiting real companies in the marketing industry, as well as having a comprehensive training for the core courses of leadership, economics, and project development, among others.

Luiza M. - Brasil Spartivento Group Srl – Social Media Manager

For many years I dreamed of living in Rome and a few years ago I set it as a goal. I started preparing myself for that by learning the Italian language and looking for an institution that would help me to develop my skills in my field of work and to create a network of professional contacts. From the first contact with RBS I felt that the school understood my goals and I felt very welcomed by the school team. The Master in Digital Marketing and Business Transformation complemented my knowledge in Marketing while the Career Center helped me build my new professional life in Italy.

Giulia R. - Italy Grapes - Digital Marketing Strategist

The master gave me the essential tools to start working in a company. Thanks to the workshops organized by the career services department, in the interview, I was able to show the project that I have done and my capabilities

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