Master in Digital Marketing and Business Transformation

Our Specialized Master in Digital Marketing and Business Transformation successfully blends essential theoretical principles to have an international career with the most advanced modern techniques marked by a practical approach aimed at the digital market. At the end of the Master, participants will have gained all knowledge to successfully pass Google Ads Search, Facebook, Bluprint and Hubspot certification.

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Formula:

Language: English

Enrollment: 89%

ROME: 7 Available seats

Intake: October 2021 Scholarship up to 30% valid until July, 2nd.

Overview – Master in Digital Marketing and Business Transformation

Ten of our Masters are officially recognized among the best at an international level by Eduniversal Ranking, in which the Marketing area is also featured. 

Top 200 – Regional ranking within the 9 geographical zones
Ranked N. 60 in Marketing, Western Europe 

This Master offers to participants:  

  • Solid intensive training and knowledge on Digital Business Transformation, Digital Marketing Communications and Tools such as: SEO, SEM, Marketing Automation, Web and Omnichannel Content Distribution, Digital Customer Management, Predictive Marketing etc. Participants will acquire and walk away with a practical understanding of Digital Marketing and how it can transform their businesses, by understanding digital consumers’ behavior through analytics, customer insights, comprehensive strategies to optimize customer engagement and through data to create action for effective digital performance. 
  • Engaging and interactive didactic methodology to upgrade skills necessary to respond effectively to the current market and to be the driver of change in your company and business.  
  • Gives the ability to turn the existing technologies and current trends into a competitive professional advantage.  

Rome Business School guarantees a multidisciplinary experience oriented to an increasingly interconnected market: to guarantee this, we boast belonging to the most ambitious group “Planeta Formación y Universidades”, an international network created in 2003 by De Agostini and the Planeta group, market leader in university and continuing professional education.

Why choose our Master in Digital Marketing and Business Transformation?

  • Career Impact: 96% placement rate, with 340 employability partners, with over 72% of our students find a job within 6 months of finish their master.​​
  • Create real AdWords and FB ads campaigns: manage a real budget on the top digital platforms in the Marketing Practice Lab. Digital Angels, one of the top italian Marketing agencies will be showing you the way real professionals work. 
  • Certifications: plus, you will get prepared for Google Ads Search, Facebook, Bluprint and Hubspot certification to add value to your business communication strategy. 
  • Go Global: International Bootcamps in Rome, Paris and Barcelona: thanks to our Bootcamps you will have an immersive and stimulating experience, focused on the topics of the business world

Among our partner:

Program

Our Specialized Master in Digital Marketing and Business Transformation successfully blends essential theoretical principles to have an international career with the most advanced modern techniques marked by a practical approach aimed at the digital market. At the end of the Master, participants will have gained all knowledge to successfully pass Google Ads Search, Facebook, Bluprint and Hubspot certification.

Structure

Contents

Capstone Project:

At the end of the path, a group project is envisaged that aims to develop a plan to solve a problem of an existing or fictitious company.  

All teams are led from the initial phase of the project. Upon completion of the Capstone project, students will be able to: 

  • Implement creative solutions and solve management problems 
  • Apply and link theory with practice 
  • Communicate and present business reports / ideas more effectively 
  • Carry out commercial research and commercial analysis 
  • Demonstrate collaborative leadership skills 
  • Work effectively in a team 
  • Communicate interculturally and compromise for a common goal 
  • Set goals and implement projects effectively 

Methodology: ” Circular Learning ” following the EFMD Circle for Quality Assurance

By adhering to the highest standards regarding the teaching methodology established by EFMD, the Master will be taught through interactive lectures, case study analyzes, exercises, discussions, role-plays, teamwork exercises, video conferences, business analysis and sessions presentation of students. Case studies will be used to generate discussions and illustrate business problems. Students will be encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, through which teachers implement a student-centered approach, involve students and provide activities that allow students to apply the knowledge acquired. 

Leadership Program

  1. Communication & Persuasion in the Digital Age
  2. High Performance Collaboration
  3. Agile Leadership
  4. Scenario & Forecasting
  5. Emotional Intelligence

Soft skills are personal attributes that can affect relationships, communication, and interaction with others which are crucial for business success and effective leadership, in this high-tech world and digital transformation in which we live. All the new technology and innovation cannot be applied without proper leadership skill. The Leadership Program is a path that will lead towards self-discovery, empowerment and reinvention to become the leader of the future. The program is practice based, consisted of 5 interactive courses, including a self-assessment test, role-plays and quizzes

Faculty

Rome Business School’s Master in Digital Marketing and Business Transformation are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from the managerial field to Digital Marketing and programmatic adv technologies and innovation applied to this business. The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.

  • PROGRAM DIRECTOR

SARA CAPRASECCA  

Digital Marketing and Communication Consultant, Project Manager and Digital Strategist. She has worked for: Deliradio.it, Gecko Way SRL, Beelnclusion.com, Pop Up live Sessions, MM Line Production records, Perilcane.it, and Vikschool. Graduated in ‘Italian Literature and Mass Media Communication’, after a long experience in a logistics company (2008-2013).  She has worked for the first Roman web radio as a Digital Press Officer, thus starting a freelance activity as a manager of social pages, and a specialist in the digital presence of different business realities (music academies, channels related to the production of music videos, online travel agencies, e-commerce, etc.).  She is specialized in Digital Transformation for SMEs. 

PROFESSORS

JAMES WHITTLE  

James Whittle is a digital marketing professional who has been working in an online context since the early days of the Web. He has created, managed and marketed the web presence of dozens of organisations, from government to international NGOs, for two decades. James began his online career editing the world’s first online trading portal in Connecticut, US, and has also worked in Hong Kong, Thailand, Ireland, the UK and Italy. Organisations to which he has brought his expertise include BMW, the UK Government, Serco, GfK, and SDL International. 

ANDREA CICERI  

After obtaining a PhD in neuromarketing and consumer psychology, he founded SenseCatch. In SenseCatch he combines the classical research methodologies like interviews or focus group with neuroscientific ones, with particular interest in the Eye Tracking methodology, a methodology that allows direct access to visual data and considers it fundamental to explain consumer behavior. He holds as well a Master Degree in Marketing and Communication.  

MARIO MOLINARO  

Digital Consultant and Team Leader at Digital Angels with a Master Degree in Communication and Corporate Advertising at La Sapeinza University in Rome. Having worked for clients like: EATALY, Hp, UNICEF, Wind, Wiko, etc  

ALESSANDRO IACOPONI:  

Alessandro is an Electronic Engineer with an MBA at Warwick in UK. He has created his main professional experiences in the Internet of Things, Industry 4.0, Automotive, International Business, Research and development, Engineering and Commodities, Augmented and Virtual Reality. He is currently Business Partner – Commercial & Program Manager, at Wel SRL. WEL provides Internet of Things (IoT) solutions for industry, commerce and tourism. Currently he is working as a Director EUTECH IoT Chamber EU Tech Chamber (EUTEC) 

FRANCESCO LANDOLFI  

Has matured his entire professional career by developing and managing innovative and high-tech projects in two main sectors, Information Technology and Healthcare, Francesco has held various managerial positions in Sales Marketing in multinational companies such as Microsoft, IBM, Baxter. As Managing / Senior Director he managed innovative entrepreneurial projects for startups and small businesses 

FRANCESCO AMENDOLA 

Electronic Engineer with over 15 years of professional experience, currently holds the position of ICT Director at the largest public transport company in Italy and one of the largest in Europe, coordinating the work of about 180 people. The main skills acquired are in IT Service Management and IT Governance (ITIL v3 Foundation and Green Belt Six Sigma certified), as well as in IT Security and Data Protection. He has often been a speaker at conferences, guest speaker and lecturer at university courses. He specializes in identifying advanced technological solutions aimed at reducing costs (TCO), and in the reengineering of processes in the Digital Transformation field. 

VALENTINO MEGALE  

Technological entrepreneur focused on digital health and mental well-being, speaker and author of TEDx. Biologist, PhD in Neuropharmacology with international academic research experience in pharmacology, drug development, organic chemistry and molecular biology. In 2014, he co-founded the Open BioMedical Initiative, a social impact nonprofit that deals with disabilities through 3D printing, online collaborative design and community building. In 2017 he co-founded Softcare Studios, a digital health startup focused on improving patients’ therapeutic experience and optimizing hospital operations using immersive technologies and data tracking. 

Career Services

With our help, you can create your career strategy through a journey of self-reflection, exploration and results. This program is designed to help you find internships or positions that match your ambitions and expectations. In particular, the master is particularly suitable for those who want to pursue a career in the following roles: 

  • Digital marketing specialist/manager  
  • Social media specialist 
  • Branded content specialist 
  • Content editor 
  • Communication specialist 
  • Media relations & digital PR specialist 
  • E-commerce specialist 
  • SEO specialist 
  • Strategic planner 
  • Media planner 
  • Web & media analyst 
  • Programmatic account 
  • SEM/PPC expert 

Each year, Rome Business School presents the Employment Report, a document that collects data on the official results achieved by our students and former students in terms of employment and professional growth following their master’s degree at Rome Business School. The results obtained were possible thanks to the commitment of our students and the incredible professionalism of our Career Services who, with diligence, expertise and dedication, were able to direct students towards the desired career path in the world of work. 

In particular, according to the most recent statistics: 

  • 72,6% of our students obtain a job offer within 6 months of the end of the master 
  • 93% of our students get a job offer at the end of the master 
  • 69% of our current students have has at least one international experience 
  • 53% of our students have obtained a job position in large multinational companies; 
  • 91 % have improved their independence and decision-making capacity 
  • 80% have improved their ability to detect new job opportunities 
  • 84% of our students increased their job responsibilities at the end of the master 

RBS EXPERIENCE

Networking and partners

Rome Business School has established solid partnerships with several world-renowned leading companies, such as Enel, Fendi, Bulgari, Eataly, IBM Italia, Land Rover and many others. To ensure that our students can build a strong professional network, we constantly organize guest meetings, visits, events and lectures with representatives of elite business ecosystems, encouraging interaction between leading professionals and students, and facilitating the process learning.

Multicultural classes

Thanks to the school’s purely international mold, students will have the opportunity to take part in classes with students from more than 150 countries. This will allow participants to increase their knowledge of other cultures other than their own.

Student Hub

Every year we welcome students from all over the world: from cities and small towns, of all cultural, ethnic and religious backgrounds. Rome Business School enhances the experience of students, supporting them in obtaining visas and identifying accommodation, creating opportunities for learning, involvement, personal and cultural development that go well beyond the lessons.

Events

Our students will be able to participate in various activities: visits out of town, Coffee Meetings with the CEOs of prestigious multinational companies, company visits or simple events designed to promote socialization and intercultural exchange which has always been the central point of our school.

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Scholarships and Tuition

Payment

Payment of the participation fee of € 7.200 can be made in the following ways:

  • In 6 interest-free installments
  • Single solution (this option guarantees a 10% discount on the total amount)

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 8 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  1. Early Bird Enrollment Scholarship
  2. Study in Italy Initiative Scholarship
  3. Lifelong Learning Scholarship
  4. Academic Excellence Scholarship
  5. Executive Women Grant
  6. Entrepreneurial Grant
  7. Better Managers for a Better World
  8. Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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