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International Master in Digital Marketing and Business Transformation


Our International Master in Digital Marketing and Business Transformation successfully blends essential theoretical principles to have an international career with the most advanced modern techniques marked by a practical approach aimed at the digital market. At the end of the Master, participants will have gained all knowledge to successfully pass Google Ads Search, Facebook, Bluprint and Hubspot certification.

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Formula International
Method On Campus
Language English
Intake April 2023
Enrollment 83%
Available seats 11
Scholarship valid until February 10th
20% OFF

International Master in Digital Marketing and Business Transformation Overview

The Master in Digital Marketing and Business Transformation aims to train professionals with passion to learn how new emerging technologies can create innovative or modify existing businesses, corporate culture, customer experiences and relationships, to meet changing businesses and new market requirements. The students will also become digital leaders by becoming digitally fluent, developing new capabilities and competences. This master also allows its participants to understand digital platforms and channels, define an integrated omni-channel marketing strategy and manage and maximize digital performance through analytics.​

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.

Why choose our International International Master in Digital Marketing and Business Transformation?

Career Impact

+28% Salary Increase, after 1 year of completing the Master in Digital Marketing and Business Transformation. They work in prestigious companies in the sector like: Generali, Group M, Digital Angels ​

Think Big & Go Global

Think big and go global, choose among 4 continents and 7 International Bootcamps in Rome, Tuscany, Paris, Barcelona, Nigeria, Qatar and Silicon Valley (US), have an immersive and stimulating experience, focused on the topics of the business world.

Be guided by an industry leader​

Get guided and learn from the Program Director and Country Manager of Stocard Italy, Valeria Santoro (Worked for Google and Mercedes-Benz Italia). Learn from an industry leaders. ​

Business in Action​

From the classroom get into the real business world. Among other activities, you will: ​ 1. Create real AdWords and FB ads campaigns 2. Get prepared for the ultimate certifications 3. Create data-driven insights and KPIs 4. Capstone Project

Among our Partners:

Program: International Master in Digital Marketing and Business Transformation

The International Master in Digital Marketing and Business Transformation aims to train professionals with passion to learn how new emerging technologies can create innovative or modify existing businesses, corporate culture, customer experiences and relationships, to meet changing businesses and new market requirements. The students will also become digital leaders by becoming digitally fluent, developing new capabilities and competences.​

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Develop managerial digital skills & digital business vision

During the first module of the International Master in Digital Marketing and Business Transformation, students will learn how to:

  • Inspire and lead high-performing international teams within digital businesses;
  • Develop a new digital business plan;
  • Understand the importance of financial management, and management control principles;
  • Understand and utilise project management techniques within the context of building on line businesses or transforming businesses;
Implement digital business strategies & master digital marketing

During the second module of the International Master in Digital Marketing and Business Transformation, students will learn how to:

  • Gaining an in-depth overview of the opportunities and risks posed by the new digital marketing and communication trends in the industry that appear every day, and adapt the company’s strategy to the new digital marketing trends and business patterns;
  • Analyse the market situation, define the different scenarios, identify the opportunities, develop the most suitable digital marketing, branding strategy and online reputation;
  • Utilize the most advanced digital marketing techniques to promote companies and product and master marketing on search engine;
  • Master e commerce and analytics and metrics in marketing.
Manage emerging technologies and devop future driven and innovative mindset

During the third module of the International Master in Digital Marketing and Business Transformation, students will learn how to:

  • Learn and understand the use of new emerging technologies, the usage of coding and data, for transforming and up levelling, developing business in today’s digital age;
  • Learn the techniques for complex problem solving and decision making in digital environments;
  • Learn and implement the core principles of international digital entrepreneurship;
  • Implement innovation, agile methodologies for product improvement & new product development.
Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

  • Electives assist students in carving out a niche for themselves and becoming more competitive.
  • Electives expose students to courses they might not have encountered otherwise.
  • Electives provide a one-of-a-kind curriculum that fosters life and career skills. ​
  • Elective courses are organized in 4 main areas of interest
Practice Lab | In partnership with

Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by GroupM managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by GroupM managers with whom you will create strategy to guide customer’s throught the customer’s journey of GroupM products.

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a stragy to increase online sales or create a loyalty offering for different generation.

You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.

Rome Business School International Bootcamps experiences

There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.

RBS_LOGHI

The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Faculty

Rome Business School’s Master in Digital Marketing and Business Transformation are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker.  The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

Program Director

Valeria Santoro

Valeria is a Country Manager for Stocard Italy. She is experienced Country Manager with a demonstrated history of working in the information technology and services industry. She has worked as a Retail Manager at Nokia, as well as a Senior AdWords Manager at Google and also as Digital Marketing Manager at Mercedes-Benz Italia.

Mattia Michelangeli
Mattia Michelangeli Talent Garden - Advisor

Innovation lover & troublemaker from 20 years. Serial entrepreneur. "Angel investor" in Start2impact.it selected by the European Commission as Members of the Coalition for Digital Skills and Work, hundreds of startups and large companies are looking for talents on start2impact. In 2019 he was selected as one of the 7 Innovators of Rome by Talent Garden.​ His experience has spanned both the big corporates and the startup world.  Currently, he’s Advisor at Talent Garden, Forum PA, Unilever, Aims International Italia.

Grasso_professor
Gerardo Grasso Senior Manager Marriott International

Manager - Digital Field Marketing, Destination Marketing, Projects and Advertising, at Marriott International, where she is responsible for the planning and execution of destination marketing projects for the Southern European region. She is responsible for planning, executing and monitoring digital advertising campaigns.

Megale_professor
Valentino Megale CEO Softcare Studios

Technology entrepreneur focused on digital health and mental wellness, TEDx speaker and author. Biologist, PhD in Neuropharmacology with international academic research experience in pharmacology, drug development, organic chemistry and molecular biology. In 2014 he co-founded the Open BioMedical Initiative, a social impact nonprofit organization addressing disabilities through 3D printing, online collaborative design and community building. In 2017, he co-founded Softcare Studios, a digital health startup focused on improving the therapeutic experience for patients and optimizing hospital operations using immersive technologies and data tracking.

Ciceri_professor
Andrea Ciceri Founder & President SenseCatch

After obtaining a Ph.D. in neuromarketing and consumer psychology, he founded SenseCatch. SenseCatch is an innovative consulting firm specializing in neuroscience and human behavior, with expertise in areas such as marketing (web, product, packaging, store, advertising and communication, branding, entertainment), human performance (soft skills, sports and job performance, wellness, personal empowerment, biofeedback), education, and health and safety, helping companies improve their business. Works to enable companies to access detailed, accurate, and increasingly objective market and human behavior data.

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 87 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

87 Members
14 CEO and General Management
29 Marketing and Sales Communication

Career and Entrepreneurship Services

Throughout your Master in Digital Marketing and Business Transformationyou will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas: 

Il Master in Digital Marketing and Business Transformation è particolarmente adatto per chi vuole intraprendere una carriera nei seguenti ruoli:

  • Marketing/Director in Business Development – Digital Business Development
  • Digital Transformation Manager
  • Digital Business Manager
  • Digital Business Analyst
  • Marketing Manager
  • Digital Marketing Manager
  • Account Manager
  • Media Planner
  • Branded Content Specialist
  • Communication Specialist
  • Programmatic Specialist
  • Web and Media Analysts
  • Media Relations and Digital PR Specialist

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

1
Evaluation of credentials
2
Application Confirmation
3
Selection Interview
4
Admission
Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Master in Digital Marketing and Business Transformation. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

International Master in Digital Marketing and Business Transformation: Financial Aid and Scholarships

Payment

Payment of the participation fee of € 7,500 can be made in the following ways:

  • 6 interest free installments after the course starts
  • Installments before the course starts with an additional 5% discount
  • Single payment solution by the enrollment deadline with an additional 10% discount

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  1. Early Enrollment Incentive
  2. Lifelong Learning Scholarship
  3. Academic Excellence Scholarship
  4. Executive Women Scholarship
  5. Entrepreneurial Grant
  6. Better Managers for a Better World Scholarship
  7. Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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Please fill the form and we'll contact you by telephone with more information about the Master of your choice
  • Max. file size: 64 MB.
  • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via degli Scialoja 18, 00196 Roma, or by email to [email protected] Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Rome Business School, At.: Data Protection Manager, Via Giuseppe Montanelli 5, 00195, Rome.
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