Master in Digital Marketing and Business Transformation

Our Specialized Master in Digital Marketing and Business Transformation successfully blends essential theoretical principles to have an international career with the most advanced modern techniques marked by a practical approach aimed at the digital market. At the end of the Master, participants will have gained all knowledge to successfully pass Google Ads Search, Facebook, Bluprint and Hubspot certification.

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Formula: Specialized

Language: English

Enrollment: 60%

ROME: 12 Available seats

Intake: April 2022 Scholarship up to 35%.

Overview – Master in Digital Marketing and Business Transformation

Ranked Top 50 Worldwide by Global Ranking Eduniversal for Marketing Masters

The Master in Digital Marketing and Business Transformation is designed for those who want to obtain a general basic knowledge in the business world and, at the same time, acquire specialized skills thanks to the mastery of the digitization systems of the reference sector.

Rome Business School is a member of Planeta Formación y Universidades, an international network created in 2003 by the De Agostini and group Planeta that embodies a strong commitment from both companies, university education and vocational and lifelong training.

This Master offers to participants:  

  • Solid intensive training and knowledge on Digital Business Transformation, Digital Marketing Communications and Tools such as: SEO, SEM, Marketing Automation, Web and Omnichannel Content Distribution, Digital Customer Management, Predictive Marketing etc. Participants will acquire and walk away with a practical understanding of Digital Marketing and how it can transform their businesses, by understanding digital consumers’ behavior through analytics, customer insights, comprehensive strategies to optimize customer engagement and through data to create action for effective digital performance. 
  • Engaging and interactive didactic methodology to upgrade skills necessary to respond effectively to the current market and to be the driver of change in your company and business.  
  • Gives the ability to turn the existing technologies and current trends into a competitive professional advantage.  

Shape your professional path through 4 pillars:

  • Real link with companies
    • Business Practice LAB
    • Virtual Coffees with CEO’s
    • Capstone Project
    • Virtual and Look & Touch Company visits
  • Worldwide
    • Global Experience
    • International Bootcamp
    • International Faculty
    • Classmates from over 150 countries
    • Global Network
  • Professional Impact
    • RBS4Entrepreneurship
    • Career Services
    • Company meetings
    • Job & Placement
    • Leadership Program
  • Higher Purpose
    • Creation of Sustainable Business models CRS Business approach Socially Responsible mindset

Why choose our Master in Digital Marketing and Business Transformation?

  • Practice Lab

Powered by Publicis

Where students will create real AdWords and FB ads campaigns managing real budget on the main digital platforms. All labs are run by managers from national and international companies, who teach participants how to prepare and present real company cases.

*company partners are subject to change during the year

  • Salary Increase

After the competition of the Master, our students get on average a +24% salary increase

    • +91% of our students get independence and decision making
    • +84% of our students get more responsibilities in their current job
  • Global Experience

International Bootcamp in Silicon Valley, Barcelona, Paris, Rome and Tuscany

  • RBS4ENTREPREUNERSHIP

Dare to think differently. Dare to act innovatively.

A 5-step structure is built to help you discover how to organize, chose and bring to life your business idea

 

Among our partner:

   

  • Microsoft
  • Sony
  • Vodafone
  • Sky
  • TIM
  • Coca Cola

Program

The Specialized Master in Digital marketing and Business Transformation aims to prepare professionals to be fully prepared to get Google Ads Search, Facebook, Bluprint and Hubspot certification. This Master also provides extremely practical and intensive training on Digital Marketing so that students are ready to tackle the job market with all the knowledge they need to form an active part of a structured and international Marketing team.

Structure

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Work on one of two real Business Challenges of a specific company. Choose between a Business Plan, or a Digital marketing and Business Transformation plan.

The Structure

To create your final project, follow the Ready, Set, Go Structure

    • Ready

Stage 1: Team Creation

Stage 2: Capstone Project – Kick Off

    • Set

Stage 3: Project Proposal, followed by two Mentoring Sessions

    • Go

Stage 4: Knowledge in Action

Stage 5: Capstone Project Presentation

 

Previous years’ experiences

Tackle a real company challenge. You can choose to be part of a small team and design an innovative business plan or define a revolutionary Marketing strategy in line with the trends and challenges of today’s global industry.

The Practical Challenge: Create a stronger content strategy for Unilever’s website virtual tour by creating an interesting branding strategy using unconventional tools and an outside-the-box mindset.

Company Partner: 

  

The Practical Challenge: Define the Go-to-Market Strategy for the company Moxoff, by identifying the communication and marketing strategies to reach the target and present Moxoff as the right partner for performing innovative projects.

Company Partner:   

The Practical Challenge: Identify potential competitors in the Italian market for the new products of the company, choose the right target customer and sales channels, and draft a 3-year Business Plan.

Company Partner: 

 

The Practical Challenge: Design an engagement & sales strategy for Architects, Designers and Showroom salespeople (three or more different strategies are even better) using marketing automation tools for the company.

Company Partner:   

 

Practice Lab | In partnership with

Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by managers from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. The Lab is entirely run by the School’s Partner Companies and the activities included are specific for each Master program and goal.

The Practice Lab consists of 3 main phases:

Phase 1 | Manager Meet-Ups

Students meet two managers from the Partner Company, from different areas or divisions, such as finance and marketing, who share their experience of their day-to-day work and business, with a specific and relevant focus for the Master.

Phase 2 | Hands-on Class

Students gain first-hand insight from the direct experience of company managers, enhancing the knowledge and skillset acquired on the Master. They will analyze, assess, create and develop, a certain plan or strategy given by the company in relation to what they have studied in class and the company’s business operations.

Phase 3 | Get on Task

The company managers present two in-class business scenarios (business cases), so that, by implementing the concepts learned, the students find solutions and create strategies. At the end of the class, they orally present the final results and ideas.

Rome Business School International Bootcamps experiences

During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience

  1. Silicon Valley – “Silicon Valley Bootcamp” to open your mind 360°
  2. Paris – ESLSCA | “Bootcamp: When Art meets Fashion and Luxury”
  3. Barcelona – EAE Business School | “Bootcamp on Entrepreneurship & Design Sprint”
  4. Rome – Rome Business School | “Bootcamp on International Business Leadership”
  5. Tuscany – Castle Volognano | “Bootcamp on Tourism, Food, Wine & Experiential Luxury”

The Circular Learning Methodology based on the EFMD Circle for Quality Assurance

By adhering to the highest standards regarding the teaching methodology established by EFMD, the Master will be taught through interactive lectures, case study analyzes, exercises, discussions, role-plays, teamwork exercises, video conferences, business analysis and sessions presentation of students. Case studies will be used to generate discussions and illustrate business problems. Students will be encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, through which teachers implement a student-centered approach, involve students and provide activities that allow students to apply the knowledge acquired. 

 

 

Leadership Program

Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. None of the new technology and innovation can be applied without proper leadership. The Leadership Program is a path towards self-discovery, empowerment and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role plays and quizzes.

  • Communication & Persuasion in the Digital Age
  • Mindfulness, Focus & Awareness
  • Agile Leadership
  • Negotiation
  • Emotional Intelligence

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 70 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

70

Members

13

CEO and General Management

19

Marketing and Sales Communication

Faculty

Rome Business School’s Master in Digital Marketing and Business Transformation are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing.  The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.

PROGRAM DIRECTOR

VALERIA SANTORO

Valeria is a Country Manager for Stocard Italy. She is an experienced Country Manager with a proven history of working in the information technology and services industry. She has worked as a Retail Manager at Nokia, a Senior AdWords Manager at Google, and a Digital Marketing Manager at Mercedes-Benz Italia.

 

PROFESSORS

FRANCESCO AMENDOLA

Electronic Engineer with over 15 years’ professional experience, he currently holds the position of ICT Director at the largest public transport company in Italy and one of the largest in Europe, coordinating the work of about 180 people. His main skills are in IT Service Management and IT Governance (ITIL v3 Foundation and Green Belt Six Sigma certified), as well as in IT Security and Data Protection. He has often been a speaker at conferences, and a guest speaker and lecturer on university courses. He specializes in identifying advanced technological solutions aimed at reducing costs (TCO), and reengineering processes in the field of Digital Transformation.

 

MARIO MOLINARO

Digital Consultant and Team Leader at Digital Angels with a Master in Communication and Corporate Advertising from La Sapienza University in Rome. He has worked for clients such as EATALY, Hp, UNICEF, Wind, Wiko, etc.

 

ALESSANDRO IACOPONI

Alessandro is an Electronic Engineer with an MBA from Warwick University in the UK. His main professional experiences focus on the Internet of Things, Industry 4.0, the Automotive sector, International Business, Research and Development, Engineering and Commodities, Augmented and Virtual Reality. He is currently the Business Partner – Commercial & Program Manager, at Wel SRL, a firm providing Internet of Things (IoT) solutions for industry, commerce and tourism. Currently, he works as a Director at the IoT EU Tech Chamber (EUTEC).

 

JAMES WHITTLE

James Whittle is a digital marketing professional who has been working in an online context since the early days of the Web. He has created, managed and marketed the web presence of dozens of organizations, from government to international NGOs, for two decades. James began his online career editing the world’s first online trading portal in Connecticut, USA, and has also worked in Hong Kong, Thailand, Ireland, the UK and Italy. Organizations to which he has brought his expertise include BMW, the UK Government, Serco, GfK, and SDL International.

 

FRANCESCO LANDOLFI

He has built all his professional career developing and managing innovative and high-tech projects in two main sectors: Information Technology and Healthcare. Francesco has held several Sales and Marketing management positions in multinational companies, such as Microsoft, IBM, Baxter. As the Managing/Senior Director, he ran innovative entrepreneurial projects for startups and small businesses.

 

ANDREA CICERI, PHD

After obtaining a PhD in neuromarketing and consumer psychology, he founded SenseCatch, where he combines classical research methodologies, such as interviews or focus groups, with neuroscientific approaches with a particular interest in Eye-Tracking methodology, which allows direct access to visual data and considers it fundamental for explaining consumer behavior. He also has a Master in Marketing and Communication.

 

SARA CAPRASECCA

Digital Marketing and Communication Consultant, Project Manager and Digital Strategist. She has worked for Deliradio.it, Gecko Way SRL, Beelnclusion.com, Pop Up live Sessions, MM Line Production records, Perilcane.it, and Vikschool. A graduate of Italian Literature and Mass Media Communication, she gained extensive experience in a logistics company (2008-2013). She worked for the first Roman online radio as a Digital Press Officer, thus starting her freelance activity as a social media manager and digital presence specialist for different specific business areas (music academies, channels related to music video production, online travel agencies, e-commerce, etc.). She specializes in Digital Transformation for SMEs.

Career Services

Throughout your Master in Digital Marketing and Business Transformation, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals. In addition, we have structured an internal Corporate Advisory Board to make contact with managers from leading companies and build the perfect network solution for our students’ placement.

Our Career Service programs are divided into two core areas:

  • CAREER ACCELERATION PROGRAM
  • RBS4Entrepreneurship

The master is particularly suitable for those who want to pursue a career in the following roles:

  • Marketing/Director in Business Development – Digital Business Development
  • Digital Transformation Manager
  • Digital Business Manager
  • Digital Business Analyst
  • Marketing Manager
  • Digital Marketing Manager
  • Account Manager
  • Media Planner
  • Branded Content Specialist
  • Communication Specialist
  • Programmatic Specialist
  • Web and Media Analysts
  • Media Relations and Digital PR Specialist

 

Company Partners:

and Procter and Gamble, Sony, Microsoft, Bvlgari, Bayer, Warner Media, Vodafone Italy, Pfizer, Nokia, Sky Italia.

Each year, Rome Business School presents the Employment Report, a document that collects data on the official results achieved by our students and former students in terms of employment and professional growth following their master’s degree at Rome Business School. The results obtained were possible thanks to the commitment of our students and the incredible professionalism of our Career Services who, with diligence, expertise and dedication, were able to direct students towards the desired career path in the world of work. 

In particular, according to the most recent statistics: 

  • 74% of our students manage to increase their salary after completing their Master
  • 92% receive new employment offers
  • 73% of our students get a job within 6 months of finishing their Master program
  • 53% of our students are employed in a multinational company
  • 69% of RBS alumni work outside Italy

RBS EXPERIENCE

The Campus

Innovative technology

We use innovative technologies in our classrooms to enrich the overall educational experience and improve student learning outcomes on campus and online. The platforms and technologies in use have a profound impact on student learning.

All classrooms are networked and feature SMART Board technology:

  • Professional audio mixers and microphones in each class, required for the interaction of students in the classroom simultaneously with students online.
  • High-resolution webcam inside the classrooms connected to the platform and the big pad, so that online students see the teacher and them on campus colleagues remotely.
  • Wireless access that allows students to be connected wherever they are
  • Computers and laptops for students available in the school library.

An Historical Heritage

The building, designed by Achille Zinnari, was built for the 1911 Universal Exhibition.

In that occasion, an Exposition celebrating the fiftieth anniversary of the Unification of Italy was also organized in Rome, and a national architecture competition was launched for the construction of ten villas. Among these, the Villino Avenali, now the Rome Business School campus.

Networking and partners

Rome Business School has established solid partnerships with several world-renowned leading companies, such as Enel, Fendi, Bulgari, Eataly, IBM Italia, Land Rover and many others. To ensure that our students can build a strong professional network, we constantly organize guest meetings, visits, events and lectures with representatives of elite business ecosystems, encouraging interaction between leading professionals and students, and facilitating the process learning.

Multicultural classes

Thanks to the school’s purely international mold, students will have the opportunity to take part in classes with students from more than 150 countries. This will allow participants to increase their knowledge of other cultures other than their own.

Student Hub

Every year we welcome students from all over the world: from cities and small towns, of all cultural, ethnic and religious backgrounds. Rome Business School enhances the experience of students, supporting them in obtaining visas and identifying accommodation, creating opportunities for learning, involvement, personal and cultural development that go well beyond the lessons.

Events

Our students will be able to participate in various activities: visits out of town, Coffee Meetings with the CEOs of prestigious multinational companies, company visits or simple events designed to promote socialization and intercultural exchange which has always been the central point of our school.

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Scholarships and Tuition

Payment

Payment of the participation fee of € 7.200 can be made in the following ways:

  • 6 interest free installments after the course starts
  • Installments before the course starts with an additional 5% discount
  • Single payment solution by the enrollment deadline with an additional 10% discount

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 8 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  1. Early Enrollment Incentive
  2. Lifelong Learning Scholarship
  3. Academic Excellence Scholarship
  4. Executive Women Scholarship
  5. Entrepreneurial Grant
  6. Better Managers for a Better World Scholarship
  7. Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

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