The professional roles most in demand in the market are Social Media Advertising Specialist, E-commerce Specialist, Experts in Analytics and Development and Industry 4.0, Digital Venture Strategist, Marketing Automation Specialist, User Experience Designer and also, Digital Transformation Manager, Digital Business Manager, Media Planner, Communications Specialist, Web and Media Analyst, Media Relations Specialist and Digital PR
“Professional roles related to Digital Transformation are those that focus on extracting and developing the value and utility of information, making business operations more responsive and effective, accelerating workforce transformation and optimization, applying a ubiquitous, multidimensional ecosystem approach to customer experience, and optimizing products, services, and experiences to deliver value to partners, customers, and employees,” says Sara Caprasecca, Professor at the Master
Rome Business School meets the needs of companies with the Master in Digital Marketing and Business Transformation , offering a practical and intensive training on digital marketing to train professionals able to innovate and take advantage of new business opportunities for companies.
Valeria Santoro, Program Director of the Master in Digital Marketing and Business Transformation and Country Manager of Stocard Italy explains: “The Master aims to support graduates, professionals and entrepreneurs who want to develop and renew their skills in the 4.0 era. Focus of the master are in fact the deepening of emerging technologies and innovations in marketing and business, from design thinking to neuromarketing, and the implementation of digital strategies for business through projects supervised by experts from different sectors provided by RBS. All in a hybrid mode to accommodate different lifestyle needs.”
Digital marketing is growing at an exponential rate. By 2023, one in two companies will generate more than 40 percent of their revenue from digital products and services, and by 2022, more than half of the world’s economy is digitally based or influenced.
Despite the pandemic, the global economy remains on course for its digital destiny with 65% of global GDP already heavily digitized by 2020, and driving over $6.8 trillion in direct investment between 2020 and 2023 (IDC). Stopping is impossible:
“Those who do not learn to adapt to new business models, to the digitalization of remote processes, to customers who are more and more expert, informed and fast, are in danger of being cut off even from markets where they have been for years,” says Sara Caprasecca, Professor of the Master.
Companies cannot now ignore digital, indeed they must now more than ever invest and be ready to rethink and readjust their business in order to remain competitive in their target market and not only that, discover and seize new opportunities. Therefore, today they need and require professional figures prepared and continuously updated, professionals who are able to manage the complex and rapid changes in the digital sector.
“The most innovative and avant-garde companies have well understood that digital channels are not only a useful corporate or institutional communication tool, but are above all an evolution of sales channels and communication with their customers,” states Francesco Amendola, Professor of the Master.
Based on this awareness, RBS designed the Master in Digital Marketing and Business Transformation, which offers industry-specific knowledge, intensive and hands-on training on tools such as: SEO, SEM, Marketing Automation, Web and Omnichannel Content Distribution, Digital Customer Management, Predictive Marketing, etc. Participants study digital consumer behavior by making data analysis, developing strategies to optimize customer engagement and business cases together with top managers, professionals and international experts. Let’s see the peculiarities of the Master in detail.
“We are very proud of the Master in Digital Marketing and Business Transformation – says the Dean of Rome Business School, Antonio Ragusa. It is in fact a training program that is decidedly avant-garde compared to all national and international standards, able to provide skills that are truly useful and spendable in the world of work. The value of the Master is not limited to the excellent didactic contents, but to an integrated set of benefits and services made available to students. All this makes the Master the ideal path for all those who are interested in excelling as managers and entrepreneurs in digital marketing and digital transformation”.