During the first module of the International Master in Arts and Culture Management, students will learn to:
- Managerial Economics
Acquire essential foundations in entrepreneurship and business planning. - Geopolitics
Learn how global conflicts and trade rules affect business and how to make smart decisions in a changing world. - Management Accounting for Decision Making
Understand the financial aspects of business decisions through key accounting tools for short- and long-term decision-making, including cost management, budgeting, CVP analysis, and investment appraisal techniques. - Business Strategy
Learn to interpret a company’s long-term direction and strategy and identify strategic business units within organisations. - Financial Statement Analysis
Develop the ability to read and use financial statements to support effective decision-making. - Project & Operations Management
Gain skills to manage projects, analyse data and information, and apply a diagnostic approach to problem-solving. - Marketing: Traditional and Digital
Explore the application of marketing principles in organisational decision-making across traditional and digital channels. - Human Resource Management
Address strategic HR issues such as workforce acquisition, development, motivation, and retention. - Data Analytics for Managers
Build foundational skills to analyse and interpret large datasets in order to support effective business decisions and strategies.
During the second module of the International Master in Arts and Culture Management , students will learn how to:
1)The Art of Managing Culture in a Global Context
- Step Into the Arts and Culture Management in the Global Era
- Social & Economic Impact of the Arts & Culture: An Overview
- Urban and Rural Regeneration through Cultural Development
2)Management of Cultural Heritage and Creative Industries
- Cultural Heritage: Management Approaches and Preservation Strategies
- Inside the Music Business: Artist Management and Industry Principles
- Performing Arts Production & Management Consulting
3)Management of Cultural Events and Institutions
- Planning and Managing Cultural Events
- Museum Management: Theory and Practice
- Theatre Management: Principles and Methodologies
4)Entrepreneurship in the Arts:
- Gallery Management and Curatorial Practice
- Art Market Consulting: Strategies and Practices
- Creative Entrepreneurship and Business Modelling
During the third module of the International Master in Arts and Culture Management , students will learn how to:
5)Law and Economics of the Arts and Culture
- Business and Legal Foundations of the Arts
- Fundraising and Crowdfunding Strategies for the Arts
6)Creative Innovation in Contemporary Arts
- Emerging Trends in the Global Art Market
- New Frontiers in Digital, Crypto, and AI Art
- Reimagining Arts Education: AI, Technology, and Creative Learning
- Building ethical and responsible organizations
Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. None of the new technology and innovation can be applied without proper leadership. The Leadership Program is a path towards self-discovery, empowerment and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role plays and quizzes.
- Communication & Persuasion in the Digital Age
- Team Work Effectiveness
- Agile Leadership
- Negotiation & Conflict Management
- Emotional Intelligence
The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.
Electives are ideal tools for students to improve their employability by focusing on high-demand skills.
- Electives assist students in carving out a niche for themselves and becoming more competitive.
- Electives expose students to courses they might not have encountered otherwise.
- Electives provide a one-of-a-kind curriculum that fosters life and career skills.
- Elective courses are organized in 6 main areasof interest:
Macro Area I
Next Gen Business: Innovation, AI and Digital Growth
- Area 1: Innovation & Growth
- Area 2: AI4 Business: Shaping the Future
- Area 3: Tech & Digitalization
Macro Area II
Global Business Excellence
- Area 4: Industry Business Excellence
- Area 5: International Business
- Area 6: Introduction to preparation for professional certifications
The Practice Lab at Rome Business School is where theoretical concepts are put into practice and participants learn through hands-on experience.
This year’s Practice Lab will be developed in collaboration with Teatro Regio Torino, offering students the opportunity to engage with real dynamics and challenges of the industry.

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.








