International Online Master in Arts and Culture Management

The one-year Online Arts and Cultural Management Master is designed to develop key managerial skills for leading creative organizations, cultural events, and art products. Throughout the program, you'll acquire essential competencies to communicate dynamic cultural brands and emerge as an innovative, creative, and responsible leader in the global Arts and Culture industry.

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Formula International

Method Online

Language English

Start Date October 2025

Enrollment 82%

Available seats 14

Scholarship

30% UP TO

International Online Master in Arts and Culture Management Overview

The International Online Master in Arts and Culture Management is designed to equip you with the skills to assume leadership roles in the global arts and culture sector. Delivered entirely in English, this program introduces and deepens your understanding of cultural management principles, concepts, and techniques, while emphasizing strategies to address the contemporary challenges facing the industry.

Throughout the program, you’ll gain practical insights from a wide network of professionals and organizations in the field. You’ll have the unique opportunity to engage with industry leaders through company visits and expert-led lectures, including representatives from prestigious institutions such as UNESCO, the Rome Opera House, the National Gallery of Modern Art, the MAXXI Museum, and many more.

Learning Outcomes

Identify the tools and techniques involved in a successful cultural management strategy.
Develop extensive skills in tools and techniques used to effectively manage cultural organizations.
Apply management skills and concepts when writing a business plan for cultural companies.
Analyse qualitative and quantitative data from cultural and creative industries for market research.
Evaluate the alignment of the business plan with the organization’s strategy and competitive international environment.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business

Why choose our International Online Master in Arts and Culture Management?

Business in Action

Business Practice Lab in partnership with Teatro Regio di Torino: Design a marketing strategy, learn and apply the concepts learned during marketing for the arts and museum management course, to create a promotion campaign for the Teatro Regio di Torino.
Museum and Gallery Curator Role: Step into the shoes of museum or gallery curator. You will gain practical insights into managing and curating exhibitions, handling transportation logistics, insurance matters, and artwork restoration.
Network with creative managers, CEO’s and get to know different Italian cultural and creative organizations, institutions by virtually visiting them, such as: La Galleria Nazionale di Arte Moderna, Teatro Dell'Opera di Roma, Imago Mundi - Fondazione di Luciano Benetton, UNESCO, International Music Council and others.
Invitation to participate at discounted price at online art conferences such as the Future of Theater online conference organized by the prestigious magazine ‘’THE STAGE’’ in UK: Future of Theater | Digital Theater Conference from The Stage - Event.

Grand Tour of Italy Bootcamp

Explore Italian Arts and Culture by participating in the Grand Tour of Italy Bootcamp. An intensive program that provides a comprehensive overview of the arts and culture industry, covering various aspects relevant to future professionals. This immersive experience takes place in Italy’s historic art cities: Venice, Florence, Rome, and Naples.

You can also choose to do another of our bootcamps which covers 4 continents: Rome, Tuscany, Paris, Porto, Dublin, Barcelona, Nigeria, Qatar, London, China, Silicon Valley (US). An immersive and stimulating experience, focused on the topics of the business world.

Leadership Program

Improve your soft skills with the Leadership Program which is designed to be a path towards self-discovery, empowerment, and reinvention, enabling participants to become leaders of the future.

Career Impact

+34% Salary Increase on average, after 1 year of completing the Master. They work in prestigious companies in the Arts & Culture Sector such as GUGGENHEIM, Gruppo Jobel, Teatro dell'Opera di Roma, Galleria Cosmo, Leonardo da Vinci Museum Experience.

Flexibility

FLEXON Online Disruptive Learning Model – Learning through collaborative learning. Digital pills, weekly wrap ups, forum discussions, team work, direct feedback and much more all structured in a flexible learning path. Study following live lectures in streaming on our digital platform plus at your own peace following lectures uploaded daily and available on demand.

Among our Partners:

International Online Master in Arts and Culture Management:

The master gives a great exposure to companies and industry professionals. Students will be doing an experiential journey such as: company visits, guest lectures with professionals from the arts world such as: UNESCO, Teatro dell’Opera di Roma, Galleria Nazionale d’Arte Moderna, MAXXI Museum and others.

10% Start with Managerial Core

35% Get Into Focusing and Specializing

10% Being an innovative and responsible leader

10% Leadership Program

10% Electives

15% Business in Action

20% Capstone Project

Develop core managerial skills to strenght: communication, management and art market skills

During the first module of the International Master in Arts and Culture Management, students will learn how to:

Managerial Economics
This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
Management Accounting for Decision Making
The course focuses on the financial aspects of business decisions giving students an overview of the accounting tools useful and most used for short and long-term decision making such as cost management, budgeting, CVP analysis, and investment appraisal techniques.
Business Strategy
Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
Financial Statement Analysis
This course aims at equipping students with an understanding of financial statements and their usefulness for decision making.
Project & Operations Management
With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
Marketing: Traditional and Digital
Students will learn the application of marketing principles in organizational decision making.
Human Resource Management
This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
Data Analytics for Managers
This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

Sharpen your leadership potential by leading cultural & creative industries & cultural institutions

During the second module of the International Master in Arts and Culture Management , students will learn how to:

1)The Art of Managing International Arts & Culture

Step Into the Arts and Culture Management in the Global Era
Social & Economic Impact of the Arts & Culture: An Overview

2)Management of Cultural Heritage and Creative Industries

Elements of Cultural Heritage Management
Principles of Music Industry and Artist Management
Filming industry: from the Idea to Production
Publishing Industry Management
Preservation of cultural heritage
Urban redevelopment
Web Series Management in the Digital Age

3)Management of Cultural Events and Institutions

Cultural Event Management
Museum Management
Theatre Management
Principles of Performing Arts Consultancy

4)Entrepreneurship in the Arts:

Art Galleries Management
Principles of Visual Arts Consultancy
Creative Entrepreneurship

Creative entrepreneurship, digital crypto art & new tendencies

During the third module of the International Master in Arts and Culture Management , students will learn how to:

5)Legal and Economic Perspectives of Arts & Culture

Introduction toBusiness and the Law of Arts
Get into Fundraising and Crowdfunding in the Arts

6)Innovation & Creativity in the Arts

Arts Markets: New trends and tendencies
Digital, Crypto, and AI Arts
Education, Digital Technology, Meta Design and Arts
Building ethical and responsible organizations

5 Interactive Courses to Improve Your Soft Skills

Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. None of the new technology and innovation can be applied without proper leadership. The Leadership Program is a path towards self-discovery, empowerment and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role plays and quizzes.

Communication & Persuasion in the Digital Age
Team Work Effectiveness
Agile Leadership
Negotiation & Conflict Management
Emotional Intelligence

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills.

Electives assist students in carving out a niche for themselves and becoming more competitive.
Electives expose students to courses they might not have encountered otherwise.
Electives provide a one-of-a-kind curriculum that fosters life and career skills.
Elective courses are organized in 7 main areasof interest:

Macro Area I 

Next Gen Business: Innovation, AI and Digital Growth

Area 1: Innovation & Growth
Area 2: AI4 Business: Shaping the Future
Area 3: Tech & Digitalization

Macro Area II

Global Business Excellence

Area 4: Industry Business Excellence
Area 5: International Business
Area 6: Global Electives with RBS international partner Business Schools
Area 7: Introduction to preparation for professional certifications

Practice Lab | In partnership with Teatro Regio di Torino

Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by Teatro Regio di Torino managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by Teatro Regio di Torino managers with whom you will create strategy to guide customers through the customer’s journey of Teatro Regio di Torino.

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.

You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.

Rome Business School International Bootcamps experiences

There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

In the online master’s course, the bootcamp in Rome is included in the fee

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World of Technology was born and grown. Boost your network and share your business ideas with high level managers, start-ups incubators and venture capitalists.

Immerse yourself in the capital of fashion and luxury, and live the real rise of the business. Learn how to combine creation and management in the industry house to be applied in all types of companies.

Develop and manage a completely new business idea through the Google Ventures Methodology: The Design Sprint. Discover how innovation is leading the change of the global market and challenge your managerial and entrepreneurial projects to become real.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Join our immersive bootcamp in London to explore the latest trends, strategies, and technologies that drive the world of finance and banking forward. Gain insights into the cutting-edge world of digital finance and learn from industry experts. Unlock your potential in this rapidly evolving field!

Discover the cutting-edge world of e-Commerce and Digital Marketing at our immersive bootcamp in China. Gain insights into the latest trends, strategies, and technologies that drive online businesses forward in one of the most enriching countries of this century.

Join our new Dublin Bootcamp to gain hands-on experience with global data, connect with industry leaders, and enhance your career prospects. Immerse yourself in the tech scene and enjoy Dublin’s rich culture while learning cutting-edge data skills.

Join our new Porto Bootcamp to gain practical insights into sustainability and ESG management. Engage with industry experts, enhance your skills in responsible business practices, and enjoy the scenic beauty of Porto while advancing your career.

Expand your network of industry professionals and meet distinguished arts and culture professionals and managers in four of the most important Italian cities in terms of cultural heritage: Venice, Florence, Rome and Naples.

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 87 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

103 Members

19 CEO and General Management

30 Marketing, Sales and Communication

Faculty

Rome Business School’s International Online Master in Arts and Culture Management are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker. The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

Program Director

Alexandra Solea

Dr. Alexandra Solea is an accomplished academic and arts administrator with over 20 years of international experience in higher education, cultural management, and institutional leadership. She currently serves as Program Director and Professor at Rome Business School. Dr. Solea holds a Ph.D. in History and Analysis of Musical Cultures from “La Sapienza” University of Rome, complemented by multiple master’s degrees in music management, musicology, and cultural resource management from institutions in Italy and Romania. She also earned professional certificates from Harvard University and Imperial College London.

With over 15 years of teaching experience at university level, Dr. Solea has held academic appointments at IULM Milan, the Royal Conservatoire The Hague, and the University of Rome “Tor Vergata.” Her professional background spans senior leadership and entrepreneurial roles in arts administration, including CEO of SOLÈART Management and co-founder of Connexion Festival. She has collaborated with major international institutions such as the United Nations Alliance of Civilizations, George Enescu Festival, Teatro La Fenice, and BOZAR Brussels.

Dr. Solea’s accolades include fellowships from the European Music Council, Stiftung Mercator, and ASEF Singapore. Her scholarly output includes publications on Bartók, music aesthetics, and cultural policy, alongside invited lectures at conferences organized by institutions such as the German Foreign Ministry and Istituto Veneto. A multilingual speaker and certified educator, Dr. Solea contributes actively to advancing global dialogue through music, education, and cultural diplomacy.

Eleonora Pacetti Director Young Artist Program Teatro dell'Opera di Roma

Eleonora Pacetti is an accomplished opera professional with over 20 years of experience spanning artistic direction, casting, and mentorship in the international opera scene. She currently lectures at Rome Business School and is Co-Founder of Finale Produzioni, a media production company focused on music and cultural projects. Pacetti holds an MBA from SDA Bocconi, a diploma in piano performance with top honors from the Conservatorio G.B. Martini, and has completed important courses at Universität Mozarteum Salzburg and the University of Cambridge. She has directed the Young Artist Program at Teatro dell’Opera di Roma, and has coached globally for institutions including Opéra Comique, Opera for Peace, and major recording labels. A frequent juror for prestigious competitions, including the Metropolitan Opera’s Laffont Competition, Pacetti has also contributed to projects under UNESCO and the Teatro alla Scala. She is a recognized authority on operatic career development.

Raffaele Passerini Program Director of Master in Media & Entertainment

Raffaele Passerini brings extensive professional experience in filmmaking, media development, and arts education. He is currently pursuing a Doctorate of Education (EdD) in Leadership, Curriculum, and Instruction at Westcliff University. He also holds a Master of Arts in Creative Writing from Teesside University, along with advanced certificates in Filmmaking from the New York Film Academy and in Television Writing from UCLA Extension. With over a decade of university-level teaching experience—including roles at Rome Business School, Rome University of Fine Arts (RUFA), and Roma Film Academy—Passerini combines academic rigor with practical expertise as a writer, director, and producer. His contributions span international media projects, including collaborations with RAI and ARTE, as well as production roles with institutions such as the New York City Department of Education, UNDP, and Oikos Films, LLC. Among his notable achievements are leadership roles in academic programs, original podcast creation, and the executive production of documentaries and capacity-building campaigns.

Stefano Friani Editor at Racconti Edizioni

Stefano Friani is a professional with experience in publishing, editorial management, and cultural journalism. He is the Editor at Racconti Edizioni, writer at La Mattita Rossa and he often collaborates with different editorials such as “La Repubblica” and il foglio quotidiano, overseeing acquisitions, translation revisions, editing, and publicity efforts. Friani holds a Master’s degree in Journalism and Cultural Management and a Laurea Specialistica in Philosophy from Sapienza University of Rome. With years of academic teaching experience, he delivers courses on editorial management at Rome Business School. His industry expertise spans editing, translation, proofreading, and iconographic research for prominent Italian publishers including UTET and Einaudi. Friani has authored and published critical literary works, including Belfast Boy, and contributes regularly to leading newspapers and cultural outlets. His professional network includes collaborations with major Italian media and publishing houses, underpinned by a multilingual proficiency and active participation in literary panels and academic discussions.

Manuela Contino Project manager, Communication & Event Coordinator

Manuela Contino is a Project Manager and Communication & Event Coordinator with over 20 years in the field of cultural production, event management, and strategic communication. She currently collaborates with CSRStars, focusing on content development, cultural programming, and Research and writing for the web. She holds a Bachelor’s degree in Communication and Marketing from Sapienza Università di Roma and completed postgraduate training in Cultural Project Management at Fondazione Fitzcarraldo. Additionally, she earned a Master’s in Social Media Marketing and Digital Communication from SQcuola di Blog. Contino has led and coordinated many exhibitions and cultural events across Europe, managing communications, partnerships, and public engagement for institutions including Monitor Gallery, the Italian Council, and Roma Capitale. Her project portfolio spans international residencies, public art initiatives, and interdisciplinary educational programs. She brings extensive expertise in social media strategy, editorial content, and public relations, and has served in leadership roles within both non-profit and commercial cultural organizations. Her work emphasizes sustainable, community-oriented practices that integrate contemporary art with civic and educational development.

Andrea Caracciolo General Manager InformaSistemi S.p.a.

Andrea Caruso Caracciolo is an experienced fundraising consultant and trainer with over 25 years of professional experience in the nonprofit and academic sectors with a particular focus on arts and cultural management. He currently serves as Consultancy Manager at Scuola di Roma Fundraising.it, where he leads strategic fundraising initiatives for cultural institutions and provides expert training, having delivered instructions across universities and institutions, including Sapienza University and the University of Tor Vergata. A graduate in Law from LUISS Guido Carli, with further legal studies at Humboldt University in Berlin, he brings deep academic grounding to his practice. He has over a decade of experience teaching university-level fundraising and nonprofit management. His industry expertise spans roles with the Parco Archeologico del Colosseo and international and foundations engaged in cultural heritage such as SMOM and Fondazione Giovanni Paolo II. Caracciolo has held leadership roles in the European Fundraising Association and the Italian Fundraisers Association, advancing global standards in certification and governance. He has published extensively on fundraising strategy, ethics, and cultural phylantropy, contributing to leading sector journals.

Cristina Da Milano President of ECCOM

Cristina Da Milano is President of ECCOM (European Centre for Cultural Organization and Management), and a leading expert in arts and culture management and education with over 29 years of professional experience. She serves on the expert task force for PNRR implementation at Regione Marche, and is a member of the Disorderly Women (Alliance of Women Leaders in Culture) and the International Council of Museums (ICOM). She has over two decades of university-level teaching experience at institutions like LUISS, Tor Vergata, and the American University of Rome, and her work includes European project leadership, museum strategy, audience development, and cultural policy. She has also served on key boards, including Culture Action Europe (Vice President), Teatro di Roma, and the Italian Ministry of Culture’s National Museum System Commission. Da Milano holds a degree in Classical Studies with an archaeological focus from Sapienza University of Rome, an MA in Museum Studies from the University of Leicester and completed postgraduate studies in cultural economics at the University of Ferrara.

David Brownlee Chief Executive at Data Culture Change

David Brownlee has over 30 years of professional experience in the cultural and arts sectors, specializing in data analysis, strategic planning, and audience development. He is currently Chief Executive of Data Culture Change, where he leads initiatives to support cultural organizations, funders, and policymakers in optimizing data use. David holds a Bachelor’s degree in Drama from Bangor University. Throughout his career, he has held senior leadership roles including Managing Director of Purple Seven, Vice President for the UK and Europe at TRG Arts, and Executive Director of UK Theatre and Audiences UK. David has served on boards such as the National Campaign for the Arts and led collaborative projects with UK cultural institutions. His work is recognized for advancing data-driven decision-making in the arts sector, though no formal academic teaching record is noted.

Career and Entrepreneurship Services

Throughout your International Master in Fashion Management, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas:

Occupational Pathways

The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

marketing master student attending careers fair

Entrepreneurial Pathways

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

master in supply chain students studying

The master is particularly suitable for those who want to pursue a career in the following roles:

Artistic Curator
Cultural Manager
Event Planner
Project Manager in artistic and cultural organizations
Creative Director

Gallery Manager
Cultural Mediator
Head of Cultural Events
Fundraising expert for Cultural Organisations

The salary of our students after the completion of our International Online Master in Arts and Culture Management increased by an average of 16%

The Flexon Learning Methodology

Adhering to the highest standards of teaching methodology provided by EFMD, the Master is taught through interactive lectures, case study analyses, exercises, discussions, teamwork exercises, video conferences, business analysis and sessions of student presentations. Students are encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, with lecturers implementing a student-centered approach, getting students involved and providing activities that allow students to apply the knowledge acquired. The Online Methodology consists of live, interactive lectures, led and facilitated by professors. The programs are self-paced, as students take pre-master courses at their own speed and using self-assessment exercises. This practical, applicable methodology consists of synchronous and asynchronous activities.

Students are free to learn at their own pace and define personal learning paths based on their individual needs and interests, as well as the content provided, taking into account the deadlines for learning, evaluation and assessments. The self-paced methodology is applied on the pre-master courses, which are based on pre-recorded interactive sessions led by the lecturer professor, with a PPT presentation, exercises and self-assessment for each course. Students study the material at their own pace and do a self-assessment exercise to track their progress.

The online learning methodology is fully professor-led and facilitated live in real time. Every lecture is created and delivered by a lecturer using our online platform Blackboard. The communication tools used by the lecturers include discussion forums, chats, emails, breakout sessions, whiteboards, and audio and video sharing to communicate and work together. As a final step, sessions usually include an exercise or assessment to measure the learning.

The online methodology in every class is live and interactive. Teaching methods and techniques are used creatively to develop an engaging and motivating learning experience. There is frequent interaction with the student interaction to foster and maintain engagement and promote learning.

The online learning methodology is practical, with all the class activities and online learning methods, e-content and materials used also being put into practice in the different assessments (self-assessments, tests and practical assignments), capstone project and class activities.

The online methodology is structured as a combination of synchronous or real-time activities (such as online platform chats, breakout rooms/sessions, virtual pooling, virtual whiteboard, etc.) and asynchronous or on-demand activities, which students can do whenever suits them best in terms of their preferences and other commitments (such as emails, discussion forum platforms, online platform meetings, recorded lectures via links, virtual coffee and conversation sessions, etc.).

Our Flexon Learning Methodology Based on Planeta Formacion y Universidades online model of learning

FACULTY CENTERED | Module Starts

Learning guided by the professor

The Professor encourage students to reflect on the content
Guides and interacts with students to learn and master content through interaction and debates
Helps students continuously practice and revise how they perform through assessment form

At the beginning of every module students will be introduced to the course, learn trough digital pills, Weekly Wraps ups and live course lectures.

TEAM CENTERED | Working with your colleagues

Learning through collaborative learning

Collaborative learning is the educational approach of the model, using groups to enhance learning through working together.
Groups of at least two or more learners work together to solve problems, complete tasks, or learn new concepts.
The group learning helps students develop their higher-level thinking, oral communication, self-management and leadership skills.

Divided in teams, students will work together to a Case Study, trough synchronous and asynchronous activities, Class Forum and Lice Classes.

FACULTY CENTERED | Module Ends

Learning guided by the professor

The Professor:

Creates assessment to measure students learning
Provides students with resources and materials for learning
Clarifies doubts
Evaluates the assessments and gives direct feedback

At the end of every module students will be guided by the professor thanks to Q&A Sessions with the professor and will present their assessment, based on the activity provided by the professor.

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials

Application Confirmation

Selection Interview

Admission

Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

International Online Master in Arts and Culture Management:

Financial Aid and Scholarships

Payment

Payment of the participation fee of € 7,400 can be made in the following ways:

Installments from moments of enrollment (earlier enrollment for more installments)
Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

Early Enrollment Incentive
Lifelong Learning Scholarship
Academic Excellence Scholarship
Executive Women Scholarship
Entrepreneurial Grant
Better Managers for a Better World Scholarship
Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

Frequently asked questions about the Online Master in Arts and Culture Management

The International Master in Arts and Culture Management strives to prepare students to become highly qualified professionals capable of effectively managing organisations in the field of arts and culture. The programme takes a comprehensive and integrated approach that combines advanced theoretical knowledge with meaningful practical experience, enabling students to develop a solid understanding of the fundamentals of arts and culture management.

Through a broad and multidisciplinary curriculum, students will have the opportunity to explore a wide range of key topics in the arts and culture sector, including financial management, marketing, strategic planning, fundraising, legislation and cultural policy. In addition to acquiring a solid theoretical foundation, the programme places great emphasis on experiential learning, offering students the opportunity to work on concrete projects, participate in case studies, undertake internships at cultural organisations and participate in study visits.

The International Master’s in Arts and Culture Management, held in English in Rome, with its in-person format, offers a similar program, focusing on management skills for those who wish to work in the cultural sector globally. If you are looking for more advanced and specialized training in Italian, you might also consider the Executive Master’s in Cultural Heritage and Art Management, which is held in Rome in Italian.

To be admitted to the International Master’s in Arts and Culture Management, certain requirements must be met. These include the possession of a university degree in any discipline, the submission of a current CV and a letter of motivation. In addition, a good level of English, which can be certified, is required.

In addition to the formal requirements, the admission process involves a careful selection process based on an assessment of the academic background and previous experience of applicants. This process aims to ensure that admitted students have the necessary skills and knowledge to successfully undertake the study programme.

The International Master in Arts and Culture Management programme has been developed to offer a comprehensive training experience that can be adapted to the diverse needs of participants. The duration of the programme is 12 months and is divided into various modules covering a wide range of topics and core competences in the field of arts and culture management.

One of the distinctive features of the programme is its flexibility. Students have the choice to follow the route either full-time or part-time, depending on their personal and professional needs and commitments. This flexibility makes it possible to reconcile studies with other responsibilities and to adapt the learning pathway according to individual needs.

For those who prefer to experience the full immersive journey in Rome and wish to follow the programme in Italian, the Executive Master in Arts and Culture Management offers a similar curriculum with the added benefit of on-site learning in one of Europe’s cultural capitals.

The Master in Arts and Culture Management offers students a wide range of opportunities to get in touch with professionals in the field. In addition to traditional lectures, the programme includes workshops, lectures and visits to relevant cultural organisations.

Workshops are interactive learning opportunities where experts in the field share their specific knowledge and expertise. These workshops offer students the opportunity to explore key topics in depth and acquire new skills through direct interaction with professionals working in the field of arts and culture.

Lectures are another essential element of the training programme. During the conferences, nationally and internationally renowned experts are invited to share their experiences, industry trends and best practices. These moments allow students to gain a broader perspective on the challenges and opportunities in the world of arts and culture management.

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Please fill the form and we'll contact you by telephone with more information about the Master of your choice

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Student Testimonials

Giada V. - Italy Gallery Specialist – Crema Museum

I chose this master because it allowed me to coexist my study with my work, giving me the opportunity to pay for my studies by myself thanks to a business plan suitable for me, and allowing me to manage independently the lessons and the exams, always followed by tutors and professors available to answer any questions.

Dayan G. - Cuba Tour Guide – Vatican Museum

I had the chance to work with people from every corner of the world, I learnt how to communicate with them in an efficient way. This school tries every week to motivate the students and make them focus on their career too, even when we had no time. RBS showed me that they really care about our future too.

Anna V. - Vietnam Founder – Anna Vo Fashion Boutique

In the world we live in today, which is very virtual, it is everyone's responsibility to understand how they present themselves, regardless of the medium. The idea of having a personal brand today is non-negotiable. I think it's required, and when you think about it, everyone has a version of it. It starts with what makes you you.

FAQs

The Master in Arts and Culture Management offers students a wide range of opportunities to get in touch with professionals in the field. In addition to traditional lectures, the programme includes workshops, lectures and visits to relevant cultural organisations.

Workshops are interactive learning opportunities where experts in the field share their specific knowledge and expertise. These workshops offer students the opportunity to explore key topics in depth and acquire new skills through direct interaction with professionals working in the field of arts and culture.

Discover all our Arts & Culture Management programs

International Master in Arts and Culture Management

Enrollment 82%

master in art management student on campus

International Online

English Online October 2025 29 years old on average

International Master Online in Arts and Culture Management

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Executive Master in Arts and Culture Management

Enrollment 81%

Executive

Italian On Campus October 2025 32 years old on average

Executive Master Gestione dell'Arte e dei Beni Culturali

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International Master Online in Media and Entertainment

Enrollment 82%

International Online

English Online October 2025 29 years old on average

International Master Online in Media and Entertainment

Find out more