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International Master in Arts and Culture Management

The Master of Arts in Arts and Culture Management programme aims to develop managerial key competencies for managing and leading creative organisations, cultural events, and art products, communicating impactful cultural brands, and standing out as innovative, creative, and responsible leaders in the global arts and culture industry.

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Formula International
Method On Campus
Language English
Intake October 2023
Enrollment 72%
Available seats 13
Scholarship valid until June 16th
25% OFF

International Master in Arts and Culture Management Overview

The Master in Arts and Culture Management is designed to develop managers & professionals who will embark on a managerial role in the Arts and Culture international sector. The Master in Arts and Culture Management aims to introduce and develop understanding of concepts, principles, tools and techniques of cultural management, and to highlight how to deal with current issues in the field of culture and arts.

This master provides analytical and managerial tools expected to help participants to design effective management strategies while organizing cultural events, and managing cultural institutions such as: theaters, museums, galleries.  In addition, the students will be doing an experiential journey such as: company visits, guest lectures with professionals from the arts world such as: UNESCO, Teatro dell’Opera di Roma, Galleria Nazionale d’Arte Moderna, MAXXI Museum and others.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.


Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business

Why choose our International Master in Arts and Culture Management?

Career Impact

97% placement rate, with over 69% of students finding a new job whitin six months finishing the Master and over 50% beofre the completition of the Master. They work in prestigious companies in the Arts & Culture Sector such as GUGGENHEIM, Gruppo Jobel, Teatro dell'Opera di Roma, Galleria Cosmo, Leonardo da Vinci Museum Experience.

International Bootcamp

Think big and go global, choose among 4 continents and 7 International Bootcamps in Rome, Tuscany, Paris, Barcelona, Nigeria, Qatar and Silicon Valley (US), have an immersive and stimulating experience, focused on the topics of the business world.

Business in Action

Business Practice lab: Meet the Managers, do a Hands-on class and get on a task. Create A Fundraising Campaign, walk in the shoes of a Museum Curator, learn how to buy exhibits, arrange restoration of artefacts. Powered by MAXXI MUSEUM.

Experience Italy

Experience Italy through different experiential activities: Practice event management: get involved in the CONNEXION Arts Festival, the arts festival powered by RBS, in partnership with Fondazione Musica per Roma (Auditorium Parco della Musica) the largest one in Europe. Experiential module: Learn how to manage a Theathre directly at Teatro Dell’Opera di Roma, opened since 1880.

Among our Partners:

Program: International Master in Arts and Culture Management

The International Master in Arts and Culture Management aims to train professionals with passion to learn how new emerging technologies can create innovative or modify existing businesses, corporate culture, customer experiences and relationships, to meet changing businesses and new market requirements. The students will also become digital leaders by becoming digitally fluent, developing new capabilities and competences.​

Develop core managerial skills to strenght: communication, management and art market skills

During the first module of the International Master in Arts and Culture Management, students will learn how to:

  • Develop managerial skills to manage the art and culture business, in a practical way
  • Develop a business plan for a creative company in Arts and culture different sectors
  • Understand and manage various financial aspects related to cultural activities in the global economy
  • Learn and Apply the Project Management tools and techniques applied to Arts, Managing Creative Institutions (Theatres, Museums, Arts Galleries, etc) creative events
  • Understand and appreciate the human resource management for creative industries, especially when dealing with volunteers
Sharpen your leadership potential by leading cultural & creative industries & cultural institutions

During the second module of the International Master in Arts and Culture Management ​, students will learn how to:

1) The Art of Managing International Arts & Culture:
•Arts and Culture Management in the Global Era​
•Social & Economic Impact of the Arts & Culture ​

2) Management of Cultural and Creative Industries​:
•Cultural Heritage Management powered by UNESCO​
•Music Industry and Artist Management ​
•Filming industry: from the Idea to Production​
•Publishing Industry Management ​
•Commercial Arts-Adv & Design Industry Management ​
•Web Series Management in the Digital Age ​

3) Management of Cultural Institutions:​
•Cultural Event Management ​
•Museum Management ​
•Theater Management ​
•Performing Arts Consultancy​

4) Entrepreneurship in the Arts:​
•Art Galleries Management ​
•Visual Arts Consultancy​
•Creative Entrepreneurship

Creative entrepreneurship, digital crypto art & new tendencies

During the third module of the International Master in Arts and Culture Management ​, students will learn how to:

5) Legal and Economic Perspectives of Arts & Culture​:
•Business and the Law of Arts​
•Fundraising and Crowdfunding in the Arts​

6) Innovation & Creativity in the Arts: ​
•Arts Markets: New trends and tendencies​
•Digital, Crypto, and AI Arts ​
•Education, Digital Technology, Meta Design and Arts ​
•Better Managers for a Better World: Corporate Social Responsibility

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

  • Electives assist students in carving out a niche for themselves and becoming more competitive.
  • Electives expose students to courses they might not have encountered otherwise.
  • Electives provide a one-of-a-kind curriculum that fosters life and career skills. ​
  • Elective courses are organized in 4 main areas of interest
Practice Lab | In partnership with

Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by MAXXI managers who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by MAXXI managers with whom you will create strategy to guide customers through the customer’s journey of MAXXI.

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.

You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.

Rome Business School International Bootcamps experiences

There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.


The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.


Rome Business School’s International Master in Arts and Culture Management are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker.  The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

Program Director

Alexandra Solea

International cultural affairs professional and performing arts manager with 16 + years of working experience in the Culture and Creative Industries.

High-profile positions, in public and private sectors, have rounded out her senior arts administration expertise, allowing collaborations with international top-level institutions in arts management and cultural affairs, including: TRG Arts, Teatro dell’Opera di Roma, Teatro Olimpico (Rome), “George Enescu” International Festival and Competition (Bucharest), Teatro dell’Opera “La Fenice” (Venice), Accademia Nazionale di Santa Cecilia (Rome), Youth Music of the World (Virginia, USA), BOZAR (Brussels), Sadler’s Wells (UK), U.S. State Department, Government of Romania. As visiting professor and lecturer, I have collaborated with various academic institutions and universities like: Rome Business School, Royal Conservatoire in Den Haag (Holland), IULM University in Milan (Italy), University of Rome 2 “Tor Vergata” (Italy), Santa Cecilia Music Conservatoire in Rome (Italy), Benedetto Marcello Conservatoire in Venice (Italy), United Nations Alliance of Civilizations (UNAOC) in New York (USA).

She is Alumna of the European Music Council (Bonn), the biggest European network of organizations and institutions operating in the music sector, and Fellow/Alumna of Stiftung Mercator (Essen) and TÜSİAD (Istanbul), Turkey’s top business organization, under the patronage of Federica Mogherini, the former EU High Representative for Foreign Affairs. Moreover, I have been Resident Fellow of the Romanian Ministry of Foreign Affairs at the Romanian Academy in Rome, and have been awarded with various research fellowships by: the Italian Ministry of Foreign Affairs, European Festivals Association (Brussels), The Asia Europe Foundation – ASEF (Singapore), Fondazione Terzo Pilastro – Internazionale (Italy) etc.

Giosuè Prezioso Art Curator and Consultant

He has international experience as an art curator, art and business instructor and consultant, working for companies in Austria, France, Italy, Poland, the United States and Spain. He is a PhD from the University of Reading and holds a Master of Science (MSc) in Art, Law and Business from Christie's London.

Eleonora Pacetti Director Young Artist Program Teatro dell'Opera di Roma

She graduated in Management for the Performing Arts from the Management School (SDA) of Bocconi University in Milan. He studied opera singing at the Fiesole School of Music and perfected his musical skills both at the Universität Mozarteum in Salzburg and privately under Lazar Berman. He currently serves as Director of the Young Artists Program at the Teatro dell'Opera in Rome.

Damiano Femfert Sceneggiatore 

He operates in both the commercial and non-commercial sectors of the art world. Through his family art gallery "DIE GALERIE," which represents artists such as Masson, Ernst, Dali, Chagall, Matta, Mitorajand Hundertwasser, he regularly participates in art fairs such as the Armory Show in New York, BRAFA in Brussels or Art Paris.

andrea Caracciolo_professor (1)
Andrea Caracciolo General Manager InformaSistemi S.p.a.

He has been a member of the Board of Directors of ASSIF, the Italian Fundraiser Association, since 2011, and a member of the Board of Directors of EFA, the European Fundraising Association, since 2012. He is a Senior Consultant for the Archeological Site of the Colosseum.

Raffaele Passerini Co-Writer Radio 3 - Rai Play Podcast

Raffaele received a post-graduate scholarship to study at the film-making program at the New York Film Academy, where he held the position of Instructor of Directing and Writing for American and European programs. As a writer-director, he signed the award-winning and internationally broadcast short films "The Nurse," "The Birdman," the music video "The Likes of You," and the TV documentary "Soundlabs' People" for MTV Brand New.

Pravali Vangeti ​ Associate Project Officer UNESCO

Cultural professional and heritage education advocate, working towards enhancing youth engagement in the heritage sector globally as an Associate Project Officer at the UNESCO World Heritage Centre in Paris. With a background rooted in design and cultural management, she has successfully implemented heritage revival projects in India and worldwide, working towards capacity-building in the craft sector.

Gilles Demonet Deputy Director Musicology Research Institute (IReMus)

He holds a PhD in Musicology, Origin and Functions of Music Director in Contemporary France from the Université Paris-Sorbonne. He has over 17 years of teaching experience in the field of Arts, Music and Cultures. Now he holds a position of Deputy Director of Musicology Research Institute (IReMus).

membri del cab foto_CAB CAROLINA PROFILO
Maria Carolina Profilo Head of Marketing and Development MAXXI National Museum of 21st century Arts

MAXXI National Museum of 21st century Arts

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 87 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

103 Members
19 CEO and General Management
30 Marketing, Sales and Communication

Career and Entrepreneurship Services

Throughout your International Master in Arts and Culture Managementyou will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas: 

The master is particularly suitable for those who want to pursue a career in the following roles:

  • Artistic Curator ​
  • Cultural Manager​
  • Event Planner​
  • Project Manager in artistic and cultural organizations ​
  • Creative Director​
  • Gallery manager​
  • Cultural Mediator ​
  • Head of Cultural Events​
  • Fundraising expert for cultural organizations

Our Art and Culture students have a deep passion for the arts and are fully aware of the skills and knowledge necessary to become a professionals in the worlds of arts and culture. The master will equip professionals with analytical and managerial tools expected to help them design effective management strategies while organizing cultural events and managing cultural institutions, galleries, theaters and museums.

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials
Application Confirmation
Selection Interview

The goal of the admissions process is to confirm the candidate’s qualification to enrol in the International Master in Arts and Culture Management. The candidate’s academic background, prior experiences in the Master’s programme topics, and motivation will all be taken into consideration when evaluating them. The application will be reviewed by the academic committee of the Rome Business School after it has been submitted. It is crucial to deliver all necessary documentation in order to guarantee the suitability of the application.

International Master in Arts and Culture Management:

Financial Aid and Scholarships


Payment of the participation fee of € 7,900 can be made in the following ways:

  • 6 interest free installments after the course starts
  • Installments before the course starts with an additional 5% discount
  • Single payment solution by the enrollment deadline with an additional 10% discount


Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  • Early Enrollment Incentive
  • Lifelong Learning Scholarship
  • Academic Excellence Scholarship
  • Executive Women Scholarship
  • Entrepreneurial Grant
  • Better Managers for a Better World Scholarship
  • Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.


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Please fill the form and we'll contact you by telephone with more information about the Master of your choice

  • Max. file size: 64 MB.
  • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via degli Scialoja 18, 00196 Roma, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Rome Business School, At.: Data Protection Manager, Via Giuseppe Montanelli 5, 00195, Rome.