Master in Arts and Culture Management

An exclusive program designed for motivated international participants aiming at getting world-class competencies and at developing a successful global career in the fields of arts and culture.

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Formula: Specialized

Language: English

Enrollment: 92%

ROME: 10 Available seats

Intake: October Open Scholarship up to 15% valid until September, 30th.

Master in Arts and Culture’s Overview

The Master in Arts and Culture is designed to introduce and develop understanding of the key concepts, tools and techniques of cultural management, highlighting how to deal with current issues in the field of culture and arts. Moreover, the Master equips participants with analytical and management tools that will help them design effective management strategies when organizing cultural events, managing cultural institutions like theaters, museums and galleries. The program also focuses on Digital and Crypto Art and new future trends that embrace new technologies. game.

Rome Business School is a member of Planeta Formación y Universidades, an international network created in 2003 by the De Agostini and group Planeta that embodies a strong commitment from both companies, university education and vocational and lifelong training. 

Shape your professional path through 4 pillars: 

  • Real link with companies
    An international network of companies partners to help young and senior professionals in building their careers and RBS to create the better learning experience possible. All of these thanks to Business Practice LAB, Company visits, in-class exercises and exclusive lecturers 
  • Internationality
    Rome Business School is proudly the most international business school in Italy. We are able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcellona, Paris, Rome and Tuscany and mixed ethnicity in our classes. 
  • Professional Impact
    Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different services and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program. 
  • Higher Purpose
    Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to a higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business. 

Why choose our  Master in Arts and Culture Management? 

  • Practice Lab by Museo Nazionale degli Arti del XXI secolo:

Where theoretical concepts are put in practice and participants learn through experience. All labs are run by managers from national and international companies, who teach participants how to prepare and present real company cases.
*company partners are subject to change during the year.

  • 98% Placement Rate: 98% of our students get a job at the end of their master and over 46% find a job even before finishing the mater.

34% salary increase: at the end of the Master, our students achieve a salary increase of 34% on average.

  • Global Experience: International Bootcamp in Silicon Valley, Barcelona, Paris, Rome or Tuscany

During 2022 RBS has decided to upgrade the Bootcamps offer, adding 3 more international experiences, in which students will experience an intensive and fully immersive business experience, meeting international managers and developing new bonds with foreign students.

  • Career Service
    Structured and divided in two main pillars

        Dare to think differently. Dare to act innovatively.

A 5-step structure is built to help you discover how to organize, choose and bring to life your business idea. 

      • Career Accelerator Program
        Explore, Build, Engage, Act, Evolve

An entire team of professionals provides our attendants with a personalized Career Path specifically designed to shape his or her own professional profile in order to become a competitive figure in nowadays’ job market. 

Among our partners:

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Arts and Culture Management: the master program’s structure

In our Master in Arts and Culture Management, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. The Master will strengthen the students’ competences and enable them to take on responsibilities in the Arts and Culture Management areas of any company.

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Be aware 

Mind-Opening & Knowledge Management Setting 

25% Program 

Core Management Competences 

  • Human Resources Management ​ 
  • Project & Operations Management ​ 
  • Managerial Economics​ 
  • Accounting and Budgeting ​ 
  • Entrepreneurship and Business Planning ​ 
  • Business Strategy​ 
  • Marketing: Traditional & Digital 


Focusing and specializing 

60% Program 

  • The Art og Managing International Arts and Culture
  • Management of Cultural and Creative Industries
  • Management of Cultural Institutions
  • Legal and Economic Perspectives of Arts and Culture


Being an innovative and responsible leader 

15% Program 

Intercultural Management and Sustainable Businesses ​ 

  • Digital, Crypto Art and Future trends.
  • Better Managers for a Better World.

Leadership Program

Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. None of the new technology and innovation can be applied without proper leadership. The Leadership Program is a path towards self-discovery, empowerment and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role-plays and quizzes. 

  • Communication & Persuasion in the Digital Age.
  • Mindfulness, Focus & Awareness. 
  • Agile Leadership. 
  • Negotiation. 
  • Emotional Intelligence. 

Business Practice 

Practice Lab | In partnership with Museo Nazional delle Arti del XXI secolo. 

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Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by managers from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. The Lab is entirely run by the School’s Partner Companies and the activities included are specific for each Master program and goal. 

The Practice Lab consists of 3 main phases: 

Phase 1 | Manager Meet-Ups 

Students meet two managers from the Partner Company, from different areas or divisions, such as finance and marketing, who share their experience of their day-to-day work and business, with a specific and relevant focus for the Master. 

Phase 2 | Hands-on Class 

Students gain first-hand insight from the direct experience of company managers, enhancing the knowledge and skillset acquired on the Master. They will analyze, assess, create and develop, a certain plan or strategy given by the company in relation to what they have studied in class and the company’s business operations. 

Phase 3 | Get on Task 

The company managers present two in-class business scenarios (business cases), so that, by implementing the concepts learned, the students find solutions and create strategies. At the end of the class, they orally present the final results and ideas. 

Captstone Project:

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy. 

Tackle a real company challenge. You can choose to be part of a small team and design an innovative business plan or define a revolutionary internationalization strategy in line with the trends and challenges of the today’s global industry.  

Work on one of two real Business Challenges of a specific company. Choose between a Business Plan, or an  International plan. 

The Structure 

To create your final project, follow the Ready, Set, Go Structure 

  • Ready 

Stage 1: Team Creation 

Stage 2: Capstone Project – Kick Off 

  • Set 

Stage 3: Project Proposal, followed by two Mentoring Sessions 

  • Go 

Stage 4: Knowledge in Action 

Stage 5: Capstone Project Presentation 

Capstone Project presentation and grading  

 You will present your Capstone Project to the Academic Committee composed of the Master’s Program Director, and (if applicable) a select group of industry experts and managers.   

 The project will be evaluated in terms of content, originality, and presentation, plus a bonus for an excellent teamwork activity. 

Previous years’ experiences

The Practical Challenge:

Build a Global Art Collection by conducting historical and artistic research, understanding various phases of the evolution of a project, presenting the mission, identifying new themes and artistic ideas, involving young and/or well-known artists from different parts of the world. Company: Imago Mundi / Luciano Benetton Collection

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The Practical Challenge: Enhance the business development of the company by redesigning the marketing strategy, with a focus on new media and online communication (website, social media, blog). Company: Solèart Management.

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The Practical Challenge: Redesign the marketing strategy, focusing on new media and online communication channels with the purpose of overcoming the global Covid emergency. This involves designing a new digital marketing and communication strategy.
Company: TedXRoma.

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Rome Business School International Bootcamps Experiences 

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During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience. 

  1. Silicon Valley – “Silicon Valley Bootcamp” to open your mind 360° 
  2. Paris – ESLSCA | “Bootcamp: When Art meets Fashion and Luxury” 
  3. Barcelona – EAE Business School | “Bootcamp on Entrepreneurship & Design Sprint” 
  4. Rome – Rome Business School | “Bootcamp on International Business Leadership” 
  5. Tuscany – Castle Volognano | “Bootcamp on Tourism, Food, Wine & Experiential Luxury” 

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Your Mentors 

An International Leading Team | CAB 

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs. 

Composed of 87 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school. 




CEO and General Management


Marketing and Sales Communication


Rome Business School’s Master in Arts and Culture Management is held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fieldsThe teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development. 

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Alexandra is an international relations and cultural affairs professional with more than 16 years’ experience in the Culture and Creative sector. High-profile positions in both the public and private sectors have rounded out her senior arts administration expertise, allowing collaborations with top-level international institutions in arts management and cultural affairs, including the Teatro dell’Opera di Roma, Teatro Olimpico (Rome), George Enescu International Festival and Competition (Bucharest), Teatro dell’Opera La Fenice (Venice), Accademia Nazionale di Santa Cecilia (Rome), Youth Music of the World (Virginia, USA), BOZAR (Brussels), Sadler’s Wells (UK), US State Department, and the Government of Romania



Damiano Femfert works in both the commercial and non-commercial sectors of the art world. Through his family’s art gallery, DIE GALERIE, which represents artists like Masson, Ernst, Dalí, Chagall, Matta, Mitoraj and Hundertwasser, he is a regular participant at art fairs such as the Armory Show in New York, the BRAFA in Brussels or the Art Paris. In 2014, he curated a special booth during Art Basel proposing a dialogue between modern and contemporary art. In 2015, in Singapore, he curated the first large retrospective of André Masson in Asia. In 2016, he curated the large-scale exhibition “CoBrA. A Great European Avantgarde” in the Museo del Corso in Rome, with over 150 works coming from the most prestigious museums in Europe. He has Bachelor Degrees in Literature from the Università degli Studi di Roma La Sapienza and in Screenwriting from the National Italian Film School. He was selected as one of the six participants of the prestigious Gallerist Program of the De Appel Art Institute in Amsterdam. His writing on art and art business has been published in journals and international newspapers.


After gaining Bachelor Degrees in Fine Arts and Film Studies from the Università di Bologna, Italy, Raffaele received a full postgraduate scholarship to study at the one-year film-making program at the New York Film Academy, where he held the position of Directing and Writing Instructor for US and EU programs. As a Writer-Director, he directed the award-winning and internationally acclaimed short movies “The Nurse”, “The Birdman”, the music video “The Likes of You” and the TV documentary “Soundlabs’ People” for MTV Brand New. He wrote the internationally awarded screenplay “The Caterpillar’s Skin”. “Il Principe” is his first feature documentary. The international accolades he has received include a special mention at the Visioni Italiane at the Bologna National Cinematheque; a special mention at the International Cinema Festival of Barcelona; the winner of the audience award at the Italian American Actors Guild of NYC; an honorable mention at the Williamsburg International Film Festival.


He has a Bachelor Degree in Philosophy from Università di Torino and a PhD in Organization and Fundraising for Companies Operating in the Cultural Sector. He was previously the Executive Director at Sandretto Re Rebaudengo Foundation, Centre for Contemporary Art, Turin; the Coordinator of FACE Foundations of Arts for a Contemporary Europe, the Executive Director, MAXXI Foundation (Italian Ministry of Heritage and Culture), MAXXI Museum of Contemporary Art and Architecture in Rome and the Senior Advisor for Development (Cinema dept.), at the MAXXI Museum of Contemporary Art and Architecture.


Giselle has a PhD in Musicology, specializing in the origins and functions of the music director in contemporary France, from the Université Paris – Sorbonne. He has over 17 years’ teaching experience in the fields of Arts, Music and Culture. He is now a Deputy Director of the Musicology Research Institute (IReMus).


A Broadcasting Speaker, Anchorwoman, Public Speaking Trainer and TV Presenter. After extensive experience as a writer for newspapers and magazines (Il Sole 24Ore, Il Messaggero, Il Manifesto, Il Mulino, De Agostini, Suonare News, Roma Sette), she now works for RAI Radio 2. She has over 15 years’ experience as an anchorwoman.


Marketing and Sales Manager at Giulio Perrone Editore, the Italian Publishing House. His experience includes working as Chief Editor for L’Erudita. He has a Master in the Publishing Industry from Università La Sapienza in Rome and a Bachelor Degree in Political Science.


Over 18 years’ experience in the film and TV industry on an international level, he has worked with Fox, Disney, Universal, CBS, and Italian Media Production Filmmaker. 360° producer of film and documentaries, including Pre-Production, Production and Post-Production. Visual Effects Supervisor and Coordinator, Motion Graphic Designer.


She has worked as a Marketing Director at the Teatro Olimpico Roma for more than 10 years. Before this, she had worked for other companies such as Expoglobe SRL, Gruppo Fiera di Roma TTG Fiera di Rimini, fondazione europea and she had been CEO at Italiatour S.p.A.


A graduate of Composition in Choral Music and Choir Conducting and in Electronic Music at the Benedetto Marcello di Venezia Conservatory. Pierangelo Conte is an all-round musician, whose musical training is complemented by a Bachelor Degree in Literature from the Ca Foscari University of Venice, where his thesis focused on Luigi Nono’s Risonanze Erranti. After a brilliant career with the Teatro La Fenice Foundation, in which he held various roles, in 2014, Pierangelo left Venice to go to Florence, working as an Artistic Coordinator of the Maggio Musicale Fiorentino Foundation, where he still works as Artistic Director.


He has a Bachelor Degree in Art History and Italian studies from John Cabot University (magna cum laude). He won the position as Assistant to the Director for the prestigious Master of Science (MSc) program in Art, Law and Business at the famous Christie’s auction house in London. He curates and writes the linguistic section of the American Magazine “We the Italians”, for which he also works as a translator.

Career and Entrepreneurship services

Throughout your Master in Arts and Culture future, guiding them along the path that best suits their capabilities, desires, and professional goals.  

In particular, according to the most recent statistics: 

  • 92% have received new employment offers 
  • 74% of our students manage to increase their salary after completing their Master’s. 
  • 46% of our students are employed before completing their Master’s program. 
  • 73% of our students get a job within 6 months of finishing their Master’s program. 
  • 84% of our students increase their professional responsibilities after doing the Master’s.

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas: 

  • Career Acceleration Program
    The Career Acceleration Program will help you develop the knowledge, market insights, and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters.  
  • RBS4Entrepreneurship
    We focus on your entrepreneurial side. 
    Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test, and improve your entrepreneurial skills, develop a business idea and finally launch your own business. 

The master is particularly suitable for those who want to pursue a career in the following roles: 

  • Marketing and Communication Manager
  • Graphic Designer
  • Artistic Curator
  • Cultural Manager
  • Project Manager in artistic and cultural organizations
  • Head of Cultural Events
  • Cultural Mediator
  • Event Planner
  • Fundraising Expert for cultural organizations
  • Gallery Assistant
  • Creative Director
  • Professional in cultural institutions and both profit and non-profit organizations


The Campus

Innovative technology

We use innovative technologies in our classrooms to enrich the overall educational experience and improve student learning outcomes on campus and online. The platforms and technologies in use have a profound impact on student learning.

All classrooms are networked and feature SMART Board technology:

  • Professional audio mixers and microphones in each class, required for the interaction of students in the classroom simultaneously with students online.
  • High-resolution webcam inside the classrooms connected to the platform and the big pad, so that online students see the teacher and them on campus colleagues remotely.
  • Wireless access that allows students to be connected wherever they are
  • Computers and laptops for students are available in the school library.

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A Historical Heritage

The building, designed by Achille Zinnari, was built for the 1911 Universal Exhibition.

On that occasion, an Exposition celebrating the fiftieth anniversary of the Unification of Italy was also organized in Rome, and a national architecture competition was launched for the construction of ten villas. Among these, the Villino Avenali, now the Rome Business School campus.

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Networking and partners

Rome Business School has established solid partnerships with several world-renowned leading companies, such as Enel, Fendi, Bulgari, Eataly, IBM Italia, Land Rover, and many others. To ensure that our students can build a strong professional network, we constantly organize guest meetings, visits, events, and lectures with representatives of elite business ecosystems, encouraging interaction between leading professionals and students, and facilitating the process of learning.

Multicultural classes

Thanks to the school’s purely international mold, students will have the opportunity to take part in classes with students from more than 150 countries. This will allow participants to increase their knowledge of other cultures other than their own.

Student Hub

Every year we welcome students from all over the world: from cities and small towns, of all cultural, ethnic, and religious backgrounds. Rome Business School enhances the experience of students, supporting them in obtaining visas and identifying accommodation, creating opportunities for learning, involvement, personal and cultural development that go well beyond the lessons.


Our students will be able to participate in various activities: visits out of town, Coffee Meetings with the CEOs of prestigious multinational companies, company visits or simple events designed to promote socialization and intercultural exchange which has always been the central point of our school.

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

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The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation. 

Master in Arts and Culture Management: Financial Aid and Scholarships


Payment of the participation fee of €7,500 can be made in the following ways:

  • 6 interest free installments after the course starts 
  • Installments before the course starts with an additional 5% discount 
  • Single payment solution by the enrollment deadline with an additional 10% discount 


Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. 

  1. Early Bird Enrollment Scholarship.
  2. Lifelong Learning Scholarship.
  3. Academic Excellence Scholarship.
  4. Academic Excellence Scholarship.
  5. Entrepreneurial Grant.
  6. Better Managers for a Better World Scholarship.
  7. Student Loan Assistance Grant.

These partial economic hedges can consist of 6 months of interest-free financing. 

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible. 


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