Executive Master in Arts and Cultural Heritage Management

The Rome Business School is a Registered Education Provider of the Project Management Institute. The Master in Project Management's training hours are recognized as contact hours by the PMI® as one of the requirements for accessing the certification exams.

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Formula: Specialized

Language: English

Enrollment: 89%

ROME: 8 Available seats

April's intake scholarship up to 30% valid until December, 16th.

Master in Arts and Cultural Heritage Management’s Overview

The Executive Master in Arts and Cultural Heritage Management provides analytical and management tools to aid participants in developing effective management strategies while planning cultural events and managing cultural institutions (teatro, museo, gallerie, musei teatrali). The focus is also on digital and cryptographic art, new future trends and trends to embrace new technologies and predict the future.

Rome Business School guarantees a multidisciplinary experience oriented to an increasingly interconnected market: to guarantee this, we boast belonging to the most ambitious group “Planeta Formación y Universidades“, an international network created in 2003 by De Agostini and the Planeta group , market leader in university and continuing professional education.

Perché scegliere il nostro Executive Master in Arts and Cultural Heritage Management?

  • Practice Lab

Momento in cui gli studenti hanno l’opportunità di mettere in pratica la teoria e lavorare su un vero business case. Tutti i laboratori sono gestiti da manager di aziende nazionali e internazionali, che insegnano ai partecipanti come preparare e presentare casi aziendali reali.

  • Salary Increase

Dopo il completamento del Master, i nostri studenti ottengono in media un aumento di stipendio del +24%, grazie a:

    • Indipendenza e processo decisionale: il 91% ha aumentato entrambi.
    • Responsabilità: l’84% degli studenti ha acquisito maggiori responsabilità nel proprio lavoro attuale.
  • Global Experience

International Bootcamp in Silicon Valley, Barcelona, Paris, Rome and Tuscany
Nel corso del 2022 RBS ha deciso di aggiornare l’offerta Bootcamps, aggiungendo altre 3 esperienze internazionali, in cui i studenti vivranno un’esperienza di business intensa e completamente immersiva, incontrando manager internazionali e sviluppando nuovi legami con studenti stranieri.


  • Career Service
    Structured and divided into two main pillars 
      Have the courage to think differently

A 5-step programme to help you discover how to organise, choose and bring your business idea to life 

    • Career Accelerator Program
      Explore, Build, Engage, Act, Evolve

An entire team of professionals will accompany students through a customised career path, specifically designed to shape each professional profile, with the ultimate aim of making them a competitive figure in today’s job market.

Tra i nostri partner:


The Executive Master in Arts and Cultural Heritage Management provides analytical and management tools to aid participants in developing effective management strategies while planning cultural events and managing cultural institutions (teatro, museo, gallerie, musei teatrali).

The focus is also on digital and cryptographic art, new future trends and trends to embrace new technologies and predict the future.


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Be aware

Mind-Opening & Knowledge Management Setting 

25% Program 

Core Management Competences 

  • Marketing: Traditional & Digital   ​ 
  • Project & Operations Management ​ 
  • Managerial Economics​ 
  • Accounting and Budgeting ​ 
  • Entrepreneurship and Business Planning ​ 
  • Business Strategy​ 
  • Human Resources Management  


Focusing and specializing 

60% Program 

  • International art and cultural management is a skill.
  • Management of cultural and creative industries
  • Gestion of cultural institutions
  • Legal and financial perspectives on the arts, culture, and artists’ rights


Being an innovative and responsible leader 

15% Program

  • Digital, Crypto Art & Tndenze future
  • Better Managers for Better World

Captstone Project:

At the end of the path, a group project is envisaged that aims to develop a plan to solve a problem of an existing or fictitious company. All teams are led from the initial phase of the project. Upon completion of the Capstone project, students will be able to:Pensare in modo critico

  • Implement creative solutions and solve management problems
  • Apply and link theory with practice
  • Communicate and present business reports / ideas more effectively
  • Carry out commercial research and commercial analysis
  • Demonstrate collaborative leadership skills
  • Work effectively in a team
  • Communicate interculturally and compromise for a common goal
  • Set goals and implement projects effectively

Methodology: ” Circular Learning ” based on the EFMD Circle for Quality Assurance

By adhering to the highest standards regarding the teaching methodology provided by EFMD, the Master will be taught through interactive lectures, case study analyzes, classroom exercises, discussions, role plays, teamwork exercises, video conferences, business analysis and sessions presentation of students. Case studies will be used to generate discussions and illustrate business problems. Students will be encouraged to read and engage in discussions and debates. The teaching methodology is based on learning by doing, through which teachers implement a student-centered approach, involve students and provide activities that allow students to apply the knowledge acquired.

Soft Skill Program

Soft skills are the “secret key” of a well managed workplace and a progressive career path. With the Soft Skills Program, we offer you the opportunity to develop the soft skills necessary for your personal and professional growth.

The personal growth program is optional and is structured as follows: 10 hours in total for 5 interactive and self-reflective courses on soft skills (the certificate will be provided upon completion of the program):

  • Emotional intelligence
  • Public Speaking for Business
  • Time, stress and self-management
  • Intercultural communication
  • Conflict, problem solving and negotiations


Rome Business School’s Specialized Master in Arts and Cultural Heritage Management’s courses are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from project management to digital entrepreneurship, from high-tech innovation to digital marketing.  The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.


Stefano Orfei – Stefano Orfei is a Project Management Professional (PMP ® Professional in BusinessAnalysis (PMI PBA ® and member of PMI ® Rome Italy Chapter) He began his professional career in the field of marketing, and since 1998 he has been involved in consulting and management training in the last 13 years he has been involved in training projects both at home and internationally He has been Project Manager in a large consulting organization (Telecom Italia Learning Services), and has been involved in the design and implementation of even complex training projects. his most successful projects were the planning and management of 11 Learning Tours. These were study visits, for the benefit of top and middle management, focused in particular on sharing best practices and ideas for innovation, for customer care and commercial offices. to private companies based abroad (Spain, Tunisia, United Kingdom) During a tenure of two to nni in Bucharest (he led an international team on two strategic projects (co-financed with the European Structural Funds) on quality in education. For the HR directors of a Tunisian telecommunications company, he also helped organize and hold a team building session in Tunisia. Today he is a lecturer on managerial topics such as projects, risks, quality and change management, as well as marketing. Among the companies for which he worked as project manager: Camporlecchio Educational S.r.l., Telecom Italia LearningServices SpA

Riccardo Orfei – He made his long career in the ICT sector, starting as a systems engineer (1974). Subsequently (1987) he was appointed head of the technical area and finally project manager, managing small and large dimensions. In 1999 he obtained the PMI® (Project Management Institute) PMP® Project Management Professional) certification and is currently a member of the PMI® and the RomeItaly Chapter. He teaches Project Management, graduated in Educational Sciences and is a member of the AIF (Italian Association of Trainers, Italian Educators Association) where he is involved in the “Professionals Educating Professionals” community of practice. Among the companies for which he worked as project manager: Data Management SPA, Akros srl, Bull Telco Spa.


Eros Manzo – Senior Project Manager with more than 10 years of experience in planning, management, coordination, monitoring and evaluation of large scale international development projects, well familiar with EU Instrument Pre-Acquis (IPA); European Development Fund (EDF); Procedures relating to the European Neighborhood and Partnership Instruments (ENPI). Area of ​​expertise is Business Development supporting government institutions in the implementation of development programs by providing them with technical assistance and scientific and analytical equipment, with a focus on consulting services for participation in international tenders and tenders (EuropeAid and World Bank). He is currently senior project manager at AGROTEC SpA.

Francesco Landolfi- has matured his entire professional career developing and managing innovative and high tech projects in two main sectors, Information Technology and Healthcare, Francesco has held various managerial positions in Sales Marketing in multinational companies such as Microsoft, IBM Baxter He has managed as Managing / Senior Director of innovative entrepreneurial projects for start ups and small businesses (Net for Care Privatassistenza Telbios Today he is Senior Partner of Arventia Capital, a private equity and venture capital investment company Francesco holds a Master in Business Administration from Harvard University and a Degree cum Laude in Economics at the LUISS University.

Antonio Scialetti – Antonio is senior advisor to European companies for internationalization in China / Asia and to Chinese state-owned enterprises (for M&A JV investments for strategic acquisitions in Europe. He also has extensive experience in supporting business development for non-EU markets. , as well as in industrial monitoring Commercial companies headed by the European office Has a working experience as Executive Director at GEA International, as General Manager at William George Asia Ltd, as Chief Executive Officer at William George Europe srl

Raffaele Mannella – Co founder, CEO, Project Manager at Comtaste S rl Graduated with honors in Economics and Commerce, specialized in International Marketing and Commerce, certified Project Management Professional, has twenty years of experience in project management and operations related to business software applications and professional services Chief Executive Officer and partner of Comtaste.

Sara Caprasecca – Consultant in Marketing and Digital Communication, Project Manager and Digital Strategist. He has worked for: Deliradio.it, Gecko Way SRL, Beelnclusion.com, Pop Up live Sessions, MM Line Production records, Perilcane.it and Vikschool. Graduated in “Italian literature and mass media communication”, after a long experience in a logistics company (2008-2013). She worked for the first Roman web radio as a digital press officer, thus starting a freelance activity as a manager of social pages, and a specialist in the digital presence of different companies (music academies, channels related to the production of music videos, online travel agencies , e-commerce, etc.). She specializes in Digital Transformation for SMEs.

Robert Sonnabend – Robert Sonnabend comes from an international business background. A global marketing executive with manufacturing experience, he has developed manufacturing and distribution channels in China and India, including factories in Tianjin, China and Bangalore, India, for mid-sized computers and software.

COSTAS PILIOUNIS – He started his career in the food industry in R&D and later in manufacturing. From 1987 to 2017, he worked in Novo Nordisk where he held various leadership positions as Head of Middle East & Africa, Head of Marketing and Business Development in International Operations. In 2017 he founded PNValue, an investment and consulting firm. Through PNValue it invests in startups with a focus on eHealth.

Career Services

With our help, you can create your career strategy through a journey of self-reflection, exploration and results. This program is designed to help you find internships or positions that match your ambitions and expectations. In particular, the Master in Arts and Cultural Heritage Management is particularly suitable for those who want to pursue a career in the following roles:

  • Business Development Manager
  • Junior Business Development
  • Operations Management Trainee
  • Digital Transformation Intern
  • Intern Innovation & Digital Transformation
  • R&D Project Management
  • Risk Management
  • Team Leader
  • Project Supervisor
  • HR Project Manager

Each year, Rome Business School presents the Employment Report, a document that collects data on the official results achieved by our students and former students in terms of employment and professional growth following their master’s degree at Rome Business School. The results obtained were possible thanks to the commitment of our students and the incredible professionalism of our Career Services who, with diligence and dedication, were able to direct students towards the desired career path in the world of work.

In particular, according to the most recent statistics:

  • 60% of our students obtain a job offer within 6 months of the end of the Master in Arts and Cultural Heritage Management
  • 92% of our students get a job offer at the end of the master
  • 43% of our students have obtained a job position in large multinational companies;
  • 37% of our students are currently successful managers;
  • 72% of the students obtained a salary increase at the end of the Master in Arts and Cultural Heritage Management


Networking and partners

Rome Business School has established solid partnerships with several world-renowned leading companies, such as Enel, Fendi, Bulgari, Eataly, IBM Italia, Land Rover and many others. To ensure that our students can build a strong professional network, we constantly organize guest meetings, visits, events and lectures with representatives of elite business ecosystems, encouraging interaction between leading professionals and students, and facilitating the process learning.

Multicultural classes

Thanks to the school’s purely international mold, students will have the opportunity to take part in classes with students from more than 150 countries. This will allow participants to increase their knowledge of other cultures other than their own.

Student Hub

Every year we welcome students from all over the world: from cities and small towns, of all cultural, ethnic and religious backgrounds. Rome Business School enhances the experience of students, supporting them in obtaining visas and identifying accommodation, creating opportunities for learning, involvement, personal and cultural development that go well beyond the lessons.


Our students will be able to participate in various activities: visits out of town, Coffee Meetings with the CEOs of prestigious multinational companies, company visits or simple events designed to promote socialization and intercultural exchange which has always been the central point of our school.

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

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The admission process is aimed to verify the candidate’s eligibility to attend the Master in Arts and Cultural Heritage Management. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Scholarships and Tuition


Payment of the participation fee of € 7.200 can be made in the following ways:

  • In 6 interest-free installments
  • Single solution (this option guarantees a 10% discount on the total amount)


Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 8 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  1. Early Bird Enrollment Scholarship
  2. Study in Italy Initiative Scholarship
  3. Lifelong Learning Scholarship
  4. Academic Excellence Scholarship
  5. Executive Women Grant
  6. Entrepreneurial Grant
  7. Better Managers for a Better World
  8. Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.


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