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International Master in Fashion Management

The International Master in Fashion Management is a 12-month full-time programme delivered on campus in Rome and taught in English. It is designed for graduates who want to develop managerial competencies for fashion companies, events and products. The programme prepares participants to build and communicate a fashion brand’s reputation and operate effectively in the global fashion industry. It leads to roles such as Fashion Brand Manager, Retail Manager and Fashion Marketing Manager.

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Ranking
Formula 1 year
Method On campus (Rome)
Language English
Start Date April 2026
Enrollment 77%
Available seats 17
Scholarship
30% UP TO

International Master in Fashion Management Overview

The programme provides a structured pathway into the fashion sector, offering insight into the strategic foundations of the “Made in Italy” brand. Students explore key areas of fashion management, luxury management, fashion branding and communication, event management and sales techniques. The learning journey includes practical activities and events designed to connect theoretical concepts with the fashion industry.

Learning Outcomes

  1. Fashion Business Strategy: Identify and develop effective managerial strategies for fashion businesses.
  2. Fashion and Luxury Production: Understand the distinctive characteristics and differences among fashion and luxury production types.
  3. Integrated Fashion Communication: Analyse and refine offline, online and performance-integrated strategies in fashion marketing, branding and communication.
  4. Cross-Department Collaboration:Understand the roles and responsibilities of key functions such as Marketing, Retail, Digital, Communication, PR and Style in order to collaborate effectively within a fashion company.
  5. Distribution Strategy: Evaluate distribution strategies across Retail, Wholesale and E-Commerce, and apply appropriate approaches to develop each channel.

Why choose our International Master in Fashion Management?

Business in Action

  • You'll work on a team-based Capstone Project addressing real challenges in the fashion industry or within your current company. You'll have access to the VOGUE BUSINESS database for valuable insights into the fashion, beauty, and luxury sectors.
  • Engage in a Business Practice Lab with a leading fashion industry partner FENDI, where you'll meet managers, participate in hands-on activities, and collaborate on specific tasks.
  • In the shoes of a Head of Own Lab, develop global brand and operations strategy, define the market positioning and pricing, product assortment and distrubition strategy as a global manager.

Career Impact

Graduates achieve an average salary increase of +34% one year after completing the Master in Fashion Management. Students work in companies such as Versace, Max Mara, La Rinascente and Yves Saint-Laurent.

Experience the “Made in Italy” Fashion and Luxury Excellence

  • Students gain exposure to leading fashion and luxury brands through company visits and meetings. Previous intakes have met managers from Fendi, Valentino, Versace, D&G and Bulgari. ​

International Bootcamp

Deepen your global perspective through one of the International Bootcamps offered across four continents. Students may join the Luxury Creativity, Fashion and Business Bootcamp in Paris or choose among additional destinations such as Rome (featuring a fashion and arts path), Tuscany, Barcelona, Nigeria, Dublin, Porto, China, London, the Grand Tour of Italy, Qatar and Silicon Valley (US).

Each Bootcamp provides a focused learning experience on fashion, creativity and business topics, allowing students to explore different international contexts and interact with professionals from leading companies.

Eduniversal Ranking

Ranked No. 22 worldwide in Fashion Management by Eduniversal.

The master is particularly suitable for those who want to pursue a career in the following roles:

  • Merchandising Manager​
  • Luxury Brand Manager​
  • Luxury Retail Buyer​
  • Store Manager​
  • Visual Merchandiser​
  • Product Manager
  • Market Research Analyst​
  • Luxury Fashion Consultant​
  • Marketing Manager​
  • Creative Director​
  • Area Sales Supervisor​
  • Designer or Stylist

The salary of our students after the completion of our International Master in Fashion Management increased by an average of 36%

Among our partners

rome business school partner versace logo rome business school partner bulgari logo rome business school partner hugo boss logo rome business school partner tods logo rome business school partner gucci logo rome business school partner vogue business logo rome business school partner valentino logo rome business school partner max mara logo

 International Master in Fashion Management Program

The Master provides essential management foundations followed by specialised skills in Fashion Industry Management. Students develop competencies in fashion branding and communication, luxury management, fashion sales management, public relations and fashion event management, as well as customer care. The programme supports future fashion leaders in using digital technologies to understand fashion markets and customers.

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Develop Managerial Competences to lead fashion and luxury products, brands and companies

During the first module of the International Master in Fashion Management, students will learn how to:

  • Managerial Economics
    This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
  • Management Accounting for Decision Making
    The course focuses on the financial aspects of business decisions giving students an overview of the accounting tools useful and most used for short and long-term decision making such as cost management, budgeting, CVP analysis, and investment appraisal techniques.
  • Business Strategy
    Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
  • Financial Statement Analysis
    This course aims at equipping students with an understanding of financial statements and their usefulness for decision making.
  • Project & Operations Management
    With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
  • Marketing: Traditional and Digital
    Students will learn the application of marketing principles in organizational decision making.
  • Human Resource Management
    This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
  • Data Analytics ​for Managers
    This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
Do impactful marketing, branding, digital communication & sales of fashion & luxury offering & manage fashion events

During the second module of the International Master in Fashion Management, students will learn how to:

1)The Fashion and the Luxury market, sociology and people

  • Fashion & Luxury uniquenesses in Customer’s mind
  • The Fashion Industry, its Cultural Revolution and Fashion Sociology
  • Fashion industry and the Success Factors of ‘Made in Italy’
  • People, Roles, Functions, Managerial Competences linked to Fashion

2)The role of Design, Style, Production, Merchandising & Buying in the success of a Brand and of a Collection

  • Trends in Style, the importance of Quality and Craftmanship
  • The Importance of Materials and Fabrics
  • The role of Product Merchandising in the definition of a collection, Buying and its new evolutions in AI

3)How to build a Top Brand: the Branding and Positioning mantra and the Marketing behind it

  • From the Idea to Product: Creativity Direction, Visual & Experiential Fashion Branding – learn from Italian Fashion Brands Founders and Stat Ups
  • In Store Communication, Visual Merchandising & Buying
  • The Management of Fashion Shows, Media, Fashion Celebrities & PR in the Fashion World
  • Fashion Styling
  • Collaborations’ role in building hype
  • Success stories on Brand Building (Tod’s, Bulgari)
  • Experiential Marketing: The case of GUCCI, Valentino, Versace

4)The crucial role of the Store in Fashion in generating Desirability, Purchase and Loyalty

  • Store design, Concepts, Aesthetics, Functionality
  • Retail challenge: Locations, Geography, Visibility, traffic catching
  • The key role of Sales Ambassadors in Store
Embrace new tech for fashion, innovation and sustainable fashion business

During the third module of the International Master in Fashion Management, students will learn how to:

5)New Tech for Fashion, Innovation & Fashion Law

  • Fashion Tech & Innovation
  • Fashion Design & Clothing Technology
  • Fashion in the Metaverse and Fashion Gaming
  • Fashion Law: IP/Trademark Issues, Copying and Counterfeiting

6)Sustainable Fashion & Ethics

  • Sustainable Fashion Production & Fashion Supply Chains
  • The Global Fashion Industry: Recent Challenges and Fashion Forecasting
  • Building ethical and responsible organizations
Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

  • Electives assist students in carving out a niche for themselves and becoming more competitive.
  • Electives expose students to courses they might not have encountered otherwise.
  • Electives provide a one-of-a-kind curriculum that fosters life and career skills.
  • Elective courses are organized in 7 main areasof interest:

Macro Area I ​

Next Gen Business: Innovation, AI and Digital Growth

  • Area 1: Innovation & Growth
  • Area 2: AI4 Business: Shaping the Future ​
  • Area 3: Tech & Digitalization

Macro Area II​

Global Business Excellence

  • Area 4: Industry Business Excellence
  • Area 5: International Business
  • Area 6: Global Electives with RBS international partner Business Schools
  • Area 7: Introduction to preparation for professional certifications​
Practice Lab | In partnership with Fendi

The Rome Business School Practice Lab enables participants to apply theoretical concepts through experiential learning. The Lab is led by Fendi managers, who guide students through specialist topics, practical exercises and collaborative activities while sharing their professional experience. Throughout the sessions, students work with Fendi managers to develop strategies aligned with the Fendi customer journey.

Business in Action - Hands-on Lab

The Global Trends lab consists of 2 virtual sessions:

Session 1: How to Find Sources to Identify Global Trends  Identify sources and monitor Global trends Deep Dive into the Global World Trends Shaping the World of Today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:

  • The Future of Work
  • Ethics of AI and Big Data
  • The World in 2030: Future Scenarios

Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies

An educational experience

At the end of the programme, students demonstrate their abilities by working on a real business challenge, identifying opportunities and developing an innovative strategy.

Students collaborate in small teams on a company brief, choosing between activities such as designing a marketing plan for a new business, developing a strategy to increase online sales or creating a loyalty offering for different generations.

Two case studies from real companies allow participants to apply and test the knowledge acquired during the Master’s course.

Previous year experience

The Practical Challenge:

Create a loyalty offering for the Gen-Z audience, potentially benefiting from recent branding refresh effect.

HugoBoss_Logo

Rome Business School International Bootcamps experiences

Throughout the week, you will have an intensive and fully immersive business experience, experiencing problems, interacting with managers, students, and lecturers, and developing your own project, which will be presented at the end of the International Bootcamp Experience. 

Rome Business School International Bootcamps Locations

Change your life forever: discover where the World of Technology was born and grown. Boost your network and share your business ideas with high level managers, start-ups incubators and venture capitalists.

RBS_LOGHI

Immerse yourself in the capital of fashion and luxury, and live the real rise of the business. Learn how to combine creation and management in the industry house to be applied in all types of companies.

Develop and manage a completely new business idea through the Google Ventures Methodology: The Design Sprint. Discover how innovation is leading the change of the global market and challenge your managerial and entrepreneurial projects to become real.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Join our immersive bootcamp in London to explore the latest trends, strategies, and technologies that drive the world of finance and banking forward. Gain insights into the cutting-edge world of digital finance and learn from industry experts. Unlock your potential in this rapidly evolving field!

Discover the cutting-edge world of e-Commerce and Digital Marketing at our immersive bootcamp in China. Gain insights into the latest trends, strategies, and technologies that drive online businesses forward in one of the most enriching countries of this century.

Join our new Dublin Bootcamp to gain hands-on experience with global data, connect with industry leaders, and enhance your career prospects. Immerse yourself in the tech scene and enjoy Dublin’s rich culture while learning cutting-edge data skills.

Expand your network of industry professionals and meet distinguished arts and culture professionals and managers in four of the most important Italian cities in terms of cultural heritage: Venice, Florence, Rome and Naples.

Join our new Porto Bootcamp to gain practical insights into sustainability and ESG management. Engage with industry experts, enhance your skills in responsible business practices, and enjoy the scenic beauty of Porto while advancing your career.

Your Mentors

The International Master in Fashion Management is taught by an international faculty of university professors and industry professionals with experience across the fashion sector. Teaching focuses on practical expertise and managerial skills aligned with current industry requirements.

Umberto Macchi ​

Program Director

Umberto Macchi di Cellere is an executive with over 30 years of international leadership experience in the fashion and luxury industry. He has held senior roles at Bulgari (LVMH) and has been Group CEO of Tod’s, overseeing global brand, retail, and operations across a network of 400+ boutiques worldwide. He is currently an Operating Partner at VAM Investments, a private equity firm focused on growth and transformation.

DAVIDE ROGAI
Davide Rogai CSMO & Co-founder at Commit Software
DERRICK JONES
Derrick Jones Founder Derrick Jones Studio
sisti
Fabio Sisti ​ Visual Merchandiser
FLAVIA MUZI FALCONI
Flavia Muzi Falconi Independent Business Owner
FRANCESCA BRACCI
Francesca Bracci Staff Trainer for Luxury Hospitality Hotels
Bonafoni_professor
Michela Bonafoni Program Director of Master in Fashion Management
Silvia Melandri Lawyer
RAINONE
Valentina Rainone CFO - The CFO Centre
VERONICA BOSCHI
Veronica Boschi Wholesale Area Manager Central and East Europe at Salvatore Ferragamo spa

Corporate Advisory Board

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs. 

Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school. 

103 Members
19 CEO and General Management
30 Marketing, Sales and Communication

Career and Entrepreneurship Services

During this Master, students are supported by Rome Business School’s Career Services team. The service helps students and young professionals define their career direction and progress toward professional goals aligned with their skills and experience.

Our Career Service is structured into two areas:

  • Occupational Pathways: Support focused on preparing students for professional roles through career guidance and industry-oriented tools.

  • Entrepreneurial Pathways: Support focused on developing entrepreneurial skills and structuring business ideas.

Learn more about our Career Service

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

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Evaluation of credentials
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Application Confirmation
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Selection Interview
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Admission
Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the International Master in Fashion Management. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

International Master in Fashion Management: Financial Aid and Tuition

Fee

Payment of the participation fee of € 9,400 can be made in the following ways:

  • Installments from moments of enrollment (earlier enrollment for more installments)
  • Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  • Early Bird Enrollment Scholarship.
  • Lifelong Learning Scholarship.
  • Executive Women Scholarship.
  • Academic Excellence Scholarship.
  • Entrepreneurial Grant.
  • Better Managers for a Better World Scholarship.
  • Student Loan Assistance Grant.

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible. 

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Please fill the form and we'll contact you by telephone with more information about the Master of your choice

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  • Rome Business School S.r.l. (“RBS”), in its quality of data controller, will process your personal data in accordance with your request, in order to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli 5, 00195, Rome, or by email to [email protected]. We also inform you that you may lodge a complaint at any time with the Italian Data Protection Authority. For more information, please refer to the Privacy Policy.

Student Testimonials

master in fashion management student profile
Eleni A.​ - Netherlands Max Mara – Store Manager​
I will say go studying in Rome Business school, because you will learn how to be self-confidence, you will learn how to analyses things, finally it opens your mind on everything.​ RBS helps you to be aware that fashion environment is continually changing, and we have to be curios. ​
fashion management master student profile
Eleni P. - Greece WHITINNE - Founder​
I am very happy to say that my overall experience was very positive. I was able to grow both my industry knowledge and my own project for sustainable fashion. I connected with people from all over the world and got much closer with my partners in crime, my team for the start-up project! I was introduced to new roles and new ways of collaboration, I gained more confidence over my skills and it’s all still ongoing!
luxury fashion management master student profile
Ilaria R. -Italy Acquazzurra – Buyer Specialist​
To those who are thinking of studying at RBS I would say that they will find an environment full of energy and positivity, always ready to help you and enrich your cultural background. Not only that, but there is also an international atmosphere thanks to the many students who come from all over the world and who are ready to share their experiences.

FAQs Section

A fashion marketing manager develops and manages marketing activities for fashion brands, including brand positioning, market analysis, campaign planning, and communication across digital and offline channels. The role involves working with creative, commercial, and digital teams to ensure consistent messaging and relevance in competitive markets.

Rome offers direct exposure to the Italian fashion and luxury ecosystem, internationally recognised for craftsmanship and brand heritage. Studying in Rome allows students to understand the “Made in Italy” model while gaining practical insight into global fashion management within an international learning environment.

Starting a career in fashion requires industry knowledge, practical skills, and exposure to real business contexts. A specialised master’s programme helps build an understanding of fashion markets, brand management, and business processes, while career services and applied projects support entry into junior and early-career roles.

Luxury fashion brand management focuses on building and maintaining brand value, identity, and positioning in premium markets. It covers areas such as product strategy, communication, customer experience, and brand consistency across different channels and international markets.

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