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International Master in Digital Marketing and Business Transformation


The International Master in Digital Marketing and Business Transformation is a 12-month program, delivered On Campus in Rome and taught in English. It targets international professionals seeking to grow their careers by acquiring skills in web marketing strategies, social media management, and digital transformation. The objective is to prepare students to face digital marketing challenges and acquire core competencies for industry certifications. It prepares for roles as Digital Marketing Manager, SEO/SEM Specialist, and Digital Strategist.

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Formula 1 Year
Method On Campus
Language English
Start Date April 2026
Enrollment 76%
Available seats 18
Scholarship valid until March 20th
30% UP TO

What does our International Master in Digital Marketing and Business Transformation have to offer?

Become a digital marketing leader with our International Master in Digital Marketing and Business Transformation. This programme equips you with essential skills in digital marketing strategies, hands-on experience with digital platforms, and expertise in omnichannel marketing, analytics, and emerging technologies.

Master the latest techniques in SEO, SEM, social media marketing, and data-driven decision-making to optimise digital performance and customer engagement. Gain a deep understanding of business transformation and how to integrate innovative digital solutions into global marketing strategies.

Learning Outcomes

  1. Demonstrate solid managerial foundations, including strategic business planning, project and operations management, and effective budget control.
  2. Navigate digital business models and drive continuous improvement in organisational digitalisation.
  3. Optimise digital channel performance by planning and executing successful digital media campaigns and effective content strategies.
  4. Apply digital analytics and insights to support informed, data-driven decision-making.
  5. Collaborate effectively with teams and stakeholders to maximise business impact and ESG impact across initiatives.

Why choose our International International Master in Digital Marketing and Business Transformation?

Career Impact

+23% average salary increase one year after completing the Master. Graduates work in leading organizations in the digital and marketing sector such as Generali, Accenture, and Gruppo M.

Business Practice Lab with MediaSet Infinity

  • Develop hands-on experience through practical digital marketing challenges based on real project scenarios.
  • Apply data analytics, SEO/SEM, content strategy, and paid media across digital channels within a Business Practice Lab.
  • Capstone Project: design a digital marketing and/or business transformation plan, individually or in teams, putting into practice what you learned throughout the Master.

Think Big & Go Global

Expand your global perspective through 13 international bootcamps across 4 continents, including Rome, Tuscany, Paris, Barcelona, London, China, Silicon Valley (US), Peru, and India. An immersive experience designed to explore global business trends and digital innovation.

Be guided by World Class Faculty

Learn from industry leaders with decades of experience at global giants like Mastercard, Nestlé, Unilever, Mediaset and Alibaba, specializing in international marketing and strategic leadership.

Program Content Highlights

Build a solid foundation in Digital Business Transformation, including digital maturity assessment and strategic execution. Develop skills in SEO, SEM, social media marketing, omnichannel strategy, and content marketing, supported by data-driven marketing analytics.

Google Certifications

During the Master's Program students will gain the knowledges needed to prepare them for Google Certifications like:​

  • Google Ads​
  • Google Analytics

The Master’s program in Digital Marketing and Business Transformation is particularly suitable for those who want to pursue careers in the following roles:

  • Marketing/Director in Business Development
  • Digital Transformation Manager
  • Digital Business Manager
  • Digital Business Analyst
  • Marketing Manager
  • Digital Marketing Manager
  • Account Manager
  • Media Planner
  • Branded Content Specialist
  • Communication Specialist
  • Programmatic Specialist
  • Web and Media Analysts
  • Media Relations and Digital PR Specialist

The salary of our students after the completion of our International Master in Digital Marketing and Business Transformation increased by an average of 23%

International Master in Digital Marketing and Business Transformation Overview

The objective of the International Master in Digital Marketing and Business Transformation is to develop motivated professionals who seek to understand how emerging technologies can create innovative businesses or transform existing ones, reshaping corporate culture, customer experiences, and relationships to meet evolving business dynamics and new market demands.

In addition, students will become digital leaders, leveraging their digital expertise to build advanced skills and competencies.

Among our Partners:

rome business school partner amazon logo rome business school partner group m logo rome business school partner microsoft logo rome business school partner nike logo rome business school partner gucci logo rome business school partner salesforce logo
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Develop managerial digital skills & digital business vision

During the first module of the International Master in Digital Marketing and Business Transformation, students will gain knowledge in:

  • Economics
    Acquire essential foundations in entrepreneurship and business planning.
  • Geopolitics
    Learn how global conflicts and trade rules affect business and how to make smart decisions in a changing world.
  • Management Accounting for Decision Making
    Understand the financial aspects of business decisions through key tools such as cost management, budgeting, CVP analysis, and investment appraisal.
  • Business Strategy
    Learn to interpret a company’s long-term direction and identify its strategic business units.
  • Financial Statement Analysis
    Develop the ability to read and use financial statements to support managerial decision-making.
  • Project & Operations Management
    Gain skills to manage projects, analyse data, and apply a diagnostic approach to problem-solving.
  • Marketing: Traditional and Digital
    Explore the application of marketing principles in organisational decision-making across traditional and digital channels.
  • Human Resource Management
    Examine strategic HR topics including talent acquisition, development, motivation, and retention.
  • Data Analytics for Managers
    Build foundational skills to analyse and interpret large datasets to support effective business decisions and strategies.

 

Implement digital business strategies & master digital marketing

During the second module, students will learn:

  • 1. Setting the Ground for a Successful Customer-Centric Market Strategy
    • Methodologies for Market Evaluation and Business Goals Alignment
    • Understanding Your Digital Customers (B2C and B2B) and Their Decision Drivers
    • Mastering Data and Data-Driven Decisions – part 1
    • Mastering Data and Data-Driven Decisions – part 2 (focus on Google Analytics)
  • 2. Branding and Content Marketing
    • Defining your Brand Positioning Strategy, Brand Character and Brand Story
    • Content Marketing: Customer Journey Mapping and Content Strategy
    • Content Design and Content Creation in the AI era: Text, Visual, Video, Audio
  • 3. Managing Owned Digital Channels and Customer Base
    • Website Creation and Management, UX and AI-Empowered Search Engine Optimization (SEO) & SEM
    • E-commerce Growth, CRO & AI-Driven Marketing Automation
    • Customer Data Management, CRM Intelligence and Loyalty Strategies
  • 4. Digital Advertising and Communication
    • Google Ads and Other Google Channels (Including focus on Google Ads Certification Preparation)
    • Social Media Channels and Advertising (including Meta, Tiktok, Linkedin, X)
    • Other Digital Advertising across Digital Platforms (including Amazon, Programmatic, Omnichannel) and Media Budgeting
Manage emerging technologies and devop future driven and innovative mindset

During the third module, students will explore:

  • 5. Innovation and Digital Business Transformation:
    • Digital Evolution and Digital Business Models
    • AI-Powered Innovation Management for Data Driven & Customer-Centric Transformation
    • AI, VR/AR, Industry 5.0, IoT, Web3, Cybersecurity and their Impact on Business and Marketing
  • 6. Being Responsible Marketing Leaders:
    • Legal and Privacy Implications of Digital Business and Marketing Management
    • Building ethical and responsible organizations
Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

  • Electives assist students in carving out a niche for themselves and becoming more competitive.
  • Electives expose students to courses they might not have encountered otherwise.
  • Electives provide a one-of-a-kind curriculum that fosters life and career skills.
  • Elective courses are organized in 7 main areasof interest:

Macro Area I ​

Next Gen Business: Innovation, AI and Digital Growth

  • Area 1: Innovation & Growth
  • Area 2: AI4 Business: Shaping the Future ​
  • Area 3: Tech & Digitalization

 

Macro Area II​

Global Business Excellence

  • Area 4: Industry Verticals
  • Area 5: International Business
  • Area 6: Preparation for Professional Certifications
Practice Lab | In partnership with Mediaset Infinity

The Rome Business School Practice Lab is the place where theoretical concepts are put into practice and participants learn through experience. The Lab is led directly by Mediaset Infinity managers, who will share their specialized knowledge and industry expertise through hands-on exercises and high-level networking. In this workshop, you will work side-by-side with Mediaset Infinity experts to design a comprehensive strategy, guiding users through the modern customer journey of an evolving digital entertainment platform.

Business in Action - Hands-on Lab

The Global Trends lab consists of 2 virtual sessions:

Session 1: How to Find Sources to Identify Global Trends  Identify sources and monitor Global trends Deep Dive into the Global World Trends Shaping the World of Today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:

  • The Future of Work
  • Ethics of AI and Big Data
  • The World in 2030: Future Scenarios

Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a stragy to increase online sales or create a loyalty offering for different generation.

You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.

 

Previous years’ experiences

logo Nike partner della Rome Business School

The Practical Challenge:

Design a digital marketing strategy to ignite growth of Nike sales across all channels.

Develop a plan both for D2C and for Wholesale, for growing market share within one or more retailers of your choice.

 

 

Rome Business School International Bootcamps experiences

There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World of Technology was born and grown. Boost your network and share your business ideas with high level managers, start-ups incubators and venture capitalists.

RBS_LOGHI

Immerse yourself in the capital of fashion and luxury, and live the real rise of the business. Learn how to combine creation and management in the industry house to be applied in all types of companies.

Develop and manage a completely new business idea through the Google Ventures Methodology: The Design Sprint. Discover how innovation is leading the change of the global market and challenge your managerial and entrepreneurial projects to become real.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Join our immersive bootcamp in London to explore the latest trends, strategies, and technologies that drive the world of finance and banking forward. Gain insights into the cutting-edge world of digital finance and learn from industry experts. Unlock your potential in this rapidly evolving field!

Discover the cutting-edge world of e-Commerce and Digital Marketing at our immersive bootcamp in China. Gain insights into the latest trends, strategies, and technologies that drive online businesses forward in one of the most enriching countries of this century.

Expand your network of industry professionals and meet distinguished arts and culture professionals and managers in four of the most important Italian cities in terms of cultural heritage: Venice, Florence, Rome and Naples.

Join our new Dublin Bootcamp to gain hands-on experience with global data, connect with industry leaders, and enhance your career prospects. Immerse yourself in the tech scene and enjoy Dublin’s rich culture while learning cutting-edge data skills.

Join our new Porto Bootcamp to gain practical insights into sustainability and ESG management. Engage with industry experts, enhance your skills in responsible business practices, and enjoy the scenic beauty of Porto while advancing your career.

Join our Lima Bootcamp to explore the heartbeat of Latin American business, diving into emerging market trends and consumer behavior. This is your chance to network with regional powerhouses and sharpen your strategic mindset while soaking in the city’s unique colonial heritage and world-class culinary scene.

Join our India Bootcamp to witness the scale of one of the world’s fastest-growing digital economies and master the art of frugal innovation. Engage with tech visionaries and industry disruptors in a high-energy environment, all while experiencing the incredible diversity and vibrant traditions that define the subcontinent.

Faculty

The International Master in Digital Marketing and Business Transformation is taught by an international faculty of university professors and industry professionals. Teaching focuses on practical expertise and managerial skills aligned with current industry requirements. 

Meet the full Faculty 

Sabina Eminente

Program Director

Sabina Eminente is a senior executive with 25+ years of experience in marketing, business development, and leadership roles across major companies such as Nestlé, Mastercard, and lastminute.com. She is currently a Partner at YOURgroup in Italy, specializing in Fractional Marketing Leadership for SMEs, supporting them in positioning and growth strategies.

Mannella_professor
Raffaele Mannella Program Director of Master in Entrepreneurship

Over 26 years of experience as an Export Manager, Entrepreneur, and Project & Operations Manager, with a focus on enterprise software applications and professional services. Passionate about Project Management, particularly in the Information Technology sector, he is a certified Project Management Professional (PMP). In 2005, he co-founded Comtaste S.r.l., an IT consulting firm where he still serves as CEO, primarily overseeing strategic projects for the company and directly managing key clients, including several multinationals such as Adobe, Google, and HP. In 2019, he founded TS Mood S.r.l., an innovative startup operating in the online booking sector for tourism. He is also the Program Director of the Master in Entrepreneurship & Innovation at Rome Business School.

ELISA BARBIERI
Elisa Barbieri Brand Strategist | Communication consultant

With over 18 years of professional experience in brand strategy and communication, Elisa Barbieri is a bilingual branding expert and educator currently serving as Professor of Digital Branding at Santa Reparata International School of Art in Florence. She also lectures at the Rome Business School and IED (Istituto Europeo di Design) in both Milan and Florence. She holds an Honours degree in International Communication from the University for Foreigners of Perugia and completed advanced studies at the Miami Ad School Europe in Hamburg, where she specialized in Account Planning. As Co-founder and Communication Consultant at eibranding.com, she has led projects for international clients including Baker Hughes (G\&E Oil and Gas), AXA, Cisco (Fluidmesh), and Expo 2015. Her prior industry experience includes strategic roles at GHMC London, Euro RSCG Milan, and Atletico International in Barcelona. She brings a global perspective and creative acumen to both academic and professional settings.

giacomo
Giacomo Scettri Data Scientist

Giacomo Scettri is an experienced data science trainer and educator with a strong focus on STEM education and innovative teaching methods. With over 1,000 hours of training in data science and machine learning for companies like Codemotion, TIM, and Manpower, he has helped launch careers for STEM graduates and career changers. Giacomo is also an adjunct professor at the Campus Bio-Medico University of Rome, where he taught mathematics to international students. His academic background includes a Master's degree in History and Didactics of Physics from the University of Bologna, where his thesis explored the differences in learning between game-based learning and formal education. Additionally, he has a Master's in Physics of Complex Systems from IFISC in Palma de Mallorca and a Bachelor's in Physics from La Sapienza University. Giacomo is also the founder of “Dopolavoro matematico,” a movement aimed at making mathematics more accessible and enjoyable for everyone. He is fluent in Italian and English and has experience with various programming languages such as Python, R, and MySQL.

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Marshall Langer Program Director of Master in Finance

Marshall Langer is a native of Miami, Florida. He received his MBA from the Wharton School of the University of Pennsylvania and has additionally taken extensive graduate coursework in Counseling Psychology at New York University. Marshall enjoyed a 12-year career in diverse business and finance sectors in the U.S. and Europe. He has worked on Wall Street on investment banking and risk arbitrage for firms like Donaldson, Lufkin & Jenrette as well as in trading for BNP Paribas. He further worked in the areas of corporate management, marketing strategy, management consulting, and real estate and he is also a Trained Group Counselor. Marshall has also taught at New York University’s Stern School of Business, Fordham University, University of Connecticut, Luiss University, and The American University of Rome. Marshall authored UN agency FAO Course guide: Fundamentals of International Business Management (Rome, 2006) and co-authored of Leveraged Buyouts (Rome, Kappa, 2012).

FEDERICO COCCIA
Federico Coccia Founder & Marketing Manager at Edit Studio

Federico has a Degree in Marketing and Communication at IED and has almost 15 years of experience in the Marketing sector. He first worked as Web Marketing Consultant at Seat Pagine Gialle SpA, and then was Marketing Specialist and Marketing Manager first at Paul Taylor and then at David Naman. Currently he is Founder & Marketing Manager at Edit Studio, a multidisciplinary agency specialized in Fashion, Beauty and Lifestyle markets.

Albert Antonini Mangia
Albert Antonini Mangia Marketing Director of Alibaba Global Business Southern Europe

Albert Antonini Mangia is an executive and educator with over 25 years of professional experience in digital marketing, digital growth strategy, e-commerce, and innovation strategy. He currently teaches Digital Marketing, E-commerce, and Go-to-Market Strategy at institutions including SDA Bocconi, Università Cattolica, IULM, and Rome Business School. He holds a Master's degree in Economics from Università degli Studi di Bari and has completed executive programs in corporate governance and AI. Antonini Mangia served as Marketing Director for Alibaba Group in Southern Europe, where he led regional digital strategy and market entry for over 500 brands. His previous roles at Mediaset and Fininvest include leadership in digital transformation, mobile, and performance marketing. He currently works at CAVOUR Corporate Finance as a cunsultanta and industry expert and he is the author of Digital Marketing & E-commerce (Hoepli, 2023) and a frequent keynote speaker at national and international conferences. He collaborates with corporate boards, private equity firms, and strategic advisory groups, with a focus on scaling businesses in digital environments.

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Lorenzo Ermigiotti Content Specialist at DOS Design

Lorenzo Ermigiotti is a senior content strategist with over 25 years of professional experience in digital publishing, content marketing, and editorial management. He currently serves as a faculty member at Rome Business School, where he lectures on digital content strategy, content operations, and communication planning. Mr. Ermigiotti holds a Master’s degree in Marketing and Communication from LUISS Business School and a Bachelor's in European Studies from the University of Essex. Over the course of his career, he has held leadership roles in major Italian digital media groups, including Triboo Media and Gruppo HTML, directing editorial strategy for publications such as Webnews, HTML.it, and Leonardo.it. He currently leads content operations at DOS Design and serves as a consultant through GLG, with additional experience supporting innovation ecosystems, including projects for INNOVIT San Francisco. His areas of expertise include brand communication, data-driven content optimization, SEO, and content monetization. Fluent in English, Spanish, and French, Mr. Ermigiotti combines cross-sector industry insight with academic engagement, contributing to the development of best practices in digital media and omnichannel content strategy.

tundis
Manuel Tundis Digital Marketing and Virtual Reality Advisor

Manuel Tundis is a digital marketing specialist with over 10 years of experience across digital strategy, extended reality, CRM, and data-driven communication. He is currently the VR&Metaverse Specialist at The Armin Bar, and he serves as a Lecturer at Rome Business School. He holds an Executive Master in Business Analytics from the University of Cambridge, a Master’s degree in Organization and Marketing for Corporate Communication from Sapienza University of Rome, and additional academic training in communication sciences from the Universities of Urbino and Calabria. Mr. Tundis has led marketing and digital transformation initiatives in both public and private sectors, including CRM strategy at CAM Spa and VR marketing campaigns for Unilever’s Knorr brand in partnership with WWF. He has also developed immersive communication tools as Technical Manager at Forum PA and serves as Head of Digital Marketing at Biocontrol. His work bridges innovation and communication, integrating extended reality and AI into marketing practice. He has authored several essays and opinion pieces published in Il Tempo and Sustainability Times, contributing to discourse on media, presence, and digital society.

VALENTINO
Valentino Megale CEO Softcare Studios

Valentino Megale is a tech entrepreneur, biologist, and innovation advocate specializing in mental well-being through immersive technologies and data monitoring. He is the CEO and co-founder of Softcare Studios, a digital health startup that leverages advanced technologies to enhance medical treatments and support patients’ mental health. Valentino has over 7 years of professional experience in the digital health sector. He holds a PhD in Neuropharmacology from the "D’Annunzio" University of Chieti, with international experience in Austria and France. He is also an online lecturer in immersive technologies at the Web Marketing Festival and serves as Program Director and lecturer at Rome Business School. His academic background spans 6 years, focusing on neuropharmacology and biotechnology. Throughout his career, he has received several awards, including “Best E-Health Startup” at the Startup Europe Awards, and has taken part in international acceleration programs such as Accelerace and TMCx. He has spoken at prestigious events like TEDx and participated in innovation challenges with global companies such as Pfizer and Merck.

Caprasecca_professor
Sara Caprasecca Marketing Consultant

Sara Caprasecca is a communications and corporate transformation consultant expert with over 15 years of professional experience spanning digital marketing, media strategy, and project management. Ms. Caprasecca holds a Bachelor’s degree in Literature and Mass Media Communication from Roma Tre University and has completed executive training in Digital Transformation for SMEs (Milan, 2017) and Blockchain Management (Rome, 2020). She has been actively engaged in academic teaching and corporate training since 2017, delivering programs in both academic and professional settings, including Talent Garden. Her industry experience includes a decade as a freelance press officer and social media strategist, managing communication strategies for digital platforms, video production teams, and e-commerce ventures. At Talent Garden, she contributes as Project and Community Manager and mentors students and professionals on innovation-driven projects.

raspanti
Maria Rosaria Raspanti Ph.D. | Antitrust & Regulatory Counsel

Maria Rosaria Raspanti, Ph.D., is Counsel in Antitrust and Regulatory Law at the Pavia e Ansaldo law firm, with over 12 years of experience consulting on European Union competition, consumer protection, and regulatory matters. She is an Honorary Fellow in International Economic Law at Luiss Guido Carli University and a lecturer at the Rome Business School, where she teaches the regulatory aspects of digital and cross-border commerce. Dr. Raspanti holds a Ph.D. in Law and Economics from the University of Siena and graduated in EU competition law and international trade from the University of Palermo, also completing her education at the Université de Valenciennes. Her professional activity includes significant cases in platform regulation, advertising compliance, and fair competition in the digital economy. A recipient of the Antitrust Defense Award (2017) and recognized as Lawyer of the Year – EU & Competition at the Legalcommunity Fortyunder40 Awards, Dr. Raspanti has published numerous contributions on competition policies, online distribution, and new trends in digital enforcement within the European Union.

benni
Ilaria Benni WW Talent & Organization Development Director @Fendi

Ilaria Benni is WW Talent & Organization Development Director at Fendi, with over 30 years of international experience across the luxury and FMCG sectors, including leadership roles at Loro Piana and Colgate-Palmolive. She specializes in organizational design, leadership development, and change management—core areas impacting digital marketing transformation and talent strategy in global brands. Benni graduated from Stanford University School of Business and is a certified coach through Hogan Assessments and ICF. She has led large-scale transformation initiatives in Europe and the U.S., aligning people development strategies with evolving digital marketing ecosystems. Her work supports digital brand building through inclusive leadership, talent acquisition, and future-oriented learning systems. She regularly contributes to academic and executive education programs, integrating digital innovation, AI, and behavioral assessment into human capital development frameworks.

adinolfiosv
Osvaldo Adinolfi Marketing Communication Strategist and Creative Director

Osvaldo Adinolfi is a marketing and communication professional with a deep expertise in branding and innovation. He is the Founder and CEO of TUS - The Unusual Suspects, a marketing consultancy, and also lectures at several recognized institutions, including the 24ORE Business School and LUISS Business School. Previously, he was the Senior Vice President of Marketing and Creative Director at Edelman, where he led successful campaigns for high-profile clients like Nutella and Mastercard. Before that, he was the Communication Manager for Europe & USA at Procter & Gamble, managing marketing strategies for major brands such as Pringles and Pantene. His work has been recognized with multiple awards, including SABRE Awards for campaigns with Carlsberg and Puma. He is also a Board Member of P&G Alumni Italia.

Corporate Advisory Board

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 133 Leaders, Managers, and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

133 Members
27 CEO and General Management
33 Marketing, Sales and Communication

Career and Entrepreneurship Services

During this Master, students are supported by Rome Business School’s Career Services team. The service helps students and young professionals define their career direction and progress toward professional goals aligned with their skills and experience. 

Our Career Service is structured into two areas: 

  • Occupational Pathways: Support focused on preparing students for professional roles through career guidance and industry-oriented tools. 
  • Entrepreneurial Pathways: Support focused on developing entrepreneurial skills and structuring business ideas. 

Learn more about our Career Service 

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

1
Evaluation of credentials
2
Application Confirmation
3
Selection Interview
4
Admission
Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the Master in Digital Marketing and Business Transformation. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

International Master in Digital Marketing and Business Transformation: Financial Aid and Scholarships

Fee

Payment of the participation fee of € 9,400 can be made in the following ways:

  • Installments from moments of enrollment (earlier enrollment for more installments)
  • Full Payment with an additional discount of -10%

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  • Early Bird Enrollment Scholarship.
  • Lifelong Learning Scholarship.
  • Executive Women Scholarship.
  • Academic Excellence Scholarship.
  • Entrepreneurial Grant.
  • Better Managers for a Better World Scholarship.
  • Student Loan Assistance Grant.

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

FAQs for the International Master in Digital Marketing and Business Transformation

Absolutely. A Master’s in Digital Marketing from Rome Business School offers a +23% salary increase within a year of completion and provides globally recognized Google Ads, Facebook Blueprint, and HubSpot certifications.

Students gain practical experience through Business Practice Labs with Meta, international bootcamps, and networking with top companies like Amazon, Microsoft, and Group M.

Italy is an excellent choice, especially with Rome Business School, the most international business school in Italy. The school provides access to top industry professionals, immersive bootcamps in global business hubs (Silicon Valley, Paris, Barcelona, London, etc.), and strong corporate partnerships.

Rome Business School offers one of the leading Master’s programs in Europe, with international networking, corporate training, and real-world digital business applications.

A Master in Digital Marketing opens the door to a wide range of career opportunities in the ever-evolving digital landscape.

I laureati possono ricoprire ruoli di leadership come Digital Marketing Manager , supervisionando strategie e campagne di marketing online. Chi è interessato all’innovazione e alla trasformazione aziendale può ricoprire posizioni come Digital Transformation Manager , aiutando le organizzazioni ad adattarsi alle nuove tecnologie e alle tendenze del mercato.

Per i professionisti focalizzati sulla crescita strategica, il ruolo di Business Development Director offre l’opportunità di espandere le attività aziendali e guidare iniziative digitali. Chi ha una passione per i dati e il performance marketing può specializzarsi come SEO/SEM Specialist o Esperti di Programmatic Advertising , ottimizzando le campagne digitali per aumentare visibilità e conversioni.

I professionisti creativi e orientati ai contenuti possono esplorare carriere come Branded Content Specialist , creando narrazioni coinvolgenti che coinvolgono il pubblico. Allo stesso tempo, ruoli basati sui dati come Media Analyst ed Esperto di Digital PR si concentrano sull’analisi di tendenze, impatto sui media e posizionamento del brand.

Inoltre, i laureati possono affermarsi come Account Manager presso importanti aziende globali, costruendo relazioni con i clienti e gestendo importanti progetti di marketing su scala internazionale.

Studiare all’estero presso la Rome Business School offre un’opportunità unica per ampliare i propri orizzonti professionali e personali. Permette agli studenti di costruire un network internazionale , entrando in contatto con professionisti ed esperti provenienti da diversi settori.

Inoltre, offre un’esperienza di carriera globale , aprendo le porte alle migliori aziende e organizzazioni in tutto il mondo. Il programma è progettato con un forte approccio pratico , consentendo agli studenti di lavorare su progetti reali con aziende internazionali, acquisendo un’esperienza pratica che arricchisce le loro competenze. Inoltre, l’esperienza va oltre l’ambito accademico, promuovendo l’immersione culturale e lo sviluppo professionale , aiutando gli studenti ad adattarsi a diversi mercati, ambienti di lavoro e prospettive aziendali su scala globale.

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Student Testimonials

digital marketing master student profile
Camila D.​ - Ecuador FAO – Communications Department Specialist​
I chose RBS because of the syllabus and the description of the courses they were going to teach us. They sounded very interesting and practical, such as the Practice Lab sessions. I chose RBS because of the possibility of visiting real companies in the marketing industry, as well as having a comprehensive training for the core courses of leadership, economics, and project development, among others.
master in digital marketing student profile
Luiza M.​ - Brasil​ Spartivento Group Srl – Social Media Manager​
For many years I dreamed of living in Rome and a few years ago I set it as a goal. I started preparing myself for that by learning the Italian language and looking for an institution that would help me to develop my skills in my field of work and to create a network of professional contacts. From the first contact with RBS I felt that the school understood my goals and I felt very welcomed by the school team. The Master in Digital Marketing and Business Transformation complemented my knowledge in Marketing while the Career Center helped me build my new professional life in Italy.
master in marketing student profile
Giulia R. - Italy Grapes - Digital Marketing Strategist
The master gave me the essential tools to start working in a company. Thanks to the workshops organized by the career services department, in the interview, I was able to show the project that I have done and my capabilities

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