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International Master in Digital Marketing and Business Transformation


Our Master in Digital Marketing & Business Transformation equips you with cutting-edge skills to thrive in today’s digital landscape. Designed for international professionals, this program combines advanced marketing strategies, digital transformation techniques, and hands-on experience to help you succeed in global markets. Gain expertise in SEO, SEM, social media marketing, data-driven decision-making, and digital business strategy while preparing for Google Ads, Facebook Blueprint, and HubSpot certifications.

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Formula International
Method On Campus
Language English
Start Date October 2025
Enrollment 92%
Available seats 10
Scholarship
30% UP TO

International Master in Digital Marketing and Business Transformation Overview

Become a digital marketing leader with our International Master in Digital Marketing and Business Transformation. This program equips you with essential work in digital marketing strategies, hands-on experience in digital platforms, and expertise in omnichannel marketing, analytics, and emerging technologies.

Master the latest SEO, SEM, social media marketing, and data-driven decision-making techniques to optimize digital performance and customer engagement. Gain a deep understanding of business transformation and how to integrate innovative digital solutions into global marketing strategies.

Learning Outcomes

  • Managerial Foundations: Build core competencies in business strategy, project management, operations, and budget management.
  • Data-Driven Strategy: Leverage methodologies, customer insights, and analytics to design customer-centric strategies and make informed decisions.
  • Digital Optimization: Master techniques for enhancing digital performance and planning impactful media campaigns and content strategies.
  • Digital Transformation: Understand key technologies and actively contribute to the company’s digital business evolution.
  • Collaborative Impact: Collaborate effectively with stakeholders to maximize business outcomes and drive ESG impact.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business.

Why choose our International International Master in Digital Marketing and Business Transformation?

Career Impact

+28% Salary Increase, after 1 year of completing the Master in Digital Marketing and Business Transformation. They work in prestigious companies in the sector like: Amazon, Microsoft, GroupM & Coca Cola.

Business Practice Lab with META

  • Network during various company visits throughout the year. ​
  • Experience a Digital Marketing challenge with company representatives in a Business Practice Lab, in which student will create real AdWords and Meta ads campaigns: manage a real budget on the top digital platforms .
  • Capstone Project: develop a full digital marketing and/or business transformation plan working with other students on a custom project or on a real company’s project challenge, setting into practice all you have learned throughout the Master.​
  • Think Big & Go Global

    Broaden your professional horizons and begin expanding your business network with a one-week intensive formula that explores key sectors in technology and business in our Silicon Valley and China Bootcamps. Other locations are as follows, Rome, Tuscany, Paris, Barcelona, Nigeria, Qatar, London, Grand Tour of Italy, Porto, and Dublin, have an immersive and stimulating experience, focused on the topics of the business world.

    Be guided by an industry leader​

    Get guided and learn from the Program Director Sabina Eminente. She is an accomplished international manager with a background in top-tier brands. Her career spans from Nestlé to Mastercard, involving roles in marketing, innovation, and business development. She currently serves as a Partner at YourCMO, offering management and marketing consulting services.

    Program Content Highlights

    Learn the fundamentals of Digital Business Transformation, including assessing digital maturity. Master website optimization, SEM, SEO, social media marketing, and content strategies. Gain expertise in marketing analytics to make data-driven decisions, all while practicing with business representatives.

    Google Certifications

    During the Master's Program students will gain the knowledges needed to prepare them for Google Certifications like:​

    • Google Ads​
    • Google Analytics

    Among our Partners:

    rome business school partner amazon logo rome business school partner group m logo rome business school partner microsoft logo rome business school partner nike logo rome business school partner gucci logo rome business school partner salesforce logo

    International Master in Digital Marketing and Business Transformation:

    The International Master in Digital Marketing and Business Transformation is designed for professionals eager to explore how emerging technologies drive business innovation, reshape corporate culture, and enhance customer experiences. This program equips students with the expertise to navigate digital disruption and evolving market demands, empowering them to lead transformation in global businesses.

    Additionally, students will develop strong digital leadership skills, leveraging cutting-edge tools and strategies to build essential competencies and stay ahead in the fast-paced world of work in digital marketing and business transformation.

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    Develop managerial digital skills & digital business vision

    During the first module of the International Master in Digital Marketing and Business Transformation, students will learn notions of:

    • Managerial Economics
      This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
    • Management Accounting for Decision Making
      The course focuses on the financial aspects of business decisions giving students an overview of the accounting tools useful and most used for short and long-term decision making such as cost management, budgeting, CVP analysis, and investment appraisal techniques.
    • Business Strategy
      Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
    • Financial Statement Analysis
      This course aims at equipping students with an understanding of financial statements and their usefulness for decision making.
    • Project & Operations Management
      With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
    • Marketing: Traditional and Digital
      Students will learn the application of marketing principles in organizational decision making.
    • Human Resource Management
      This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
    • Data Analytics ​for Managers
      This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
    Implement digital business strategies & master digital marketing

    During the second module, students will learn:

    1.Setting the Ground for a Successful Customer-Centric Market Strategy

    • Methodologies for Market Evaluation and Business Goals Alignment
    • Understanding Your Customers (B2C and B2B) and Their Decision Drivers
    • Mastering Data and Data-Driven Decisions – part 1
    • Mastering Data and Data-Driven Decisions – part 2 (focus on Google Analytics)
    1. Branding and Content Marketing 
    • Defining your Brand Positioning Strategy, Brand Character and Brand Story
    • Content Marketing: Customer Journey Mapping and Content Strategy
    • Content Design and Content Creation in the AI era: Text, Visual, Video, Audio

    3.Managing Owned Digital Channels and Customer Base

    • Website Creation and Management, UX and SEO
    • E-commerce, CRO, Marketing Automation and E-mail Marketing
    • Customer Data Management, Customer Relationship Management and Loyalty

    4.Digital Advertising and Communication

    • Google Ads and Other Google Channels (Including focus on Google Ads Certification)
    • Social Media Channels and Advertising (including Meta, Tiktok, Linkedin, X)
    • Other Digital Advertising (including Amazon, Programmatic, Omnichannel) and Media Budgeting
    Manage emerging technologies and devop future driven and innovative mindset

    During the third module, students will explore:

    5.Innovation and Digital Business Transformation:

    • Digital Evolution and Digital Business Models
    • Innovation Process Management: Fostering a Data-Driven, Customer-Centric, Future-Proof Digital Business Transformation
    • AI, VR/AR, Industry 5.0, IoT, Web3, Cybersecurity and their Impact on Business and Marketing

    6.Being Responsible Marketing Leaders:

    • Legal and Privacy Implications of Digital Business and Marketing Management
    • Building ethical and responsible organizations
    Why Electives?

    The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

    Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

    • Electives assist students in carving out a niche for themselves and becoming more competitive.
    • Electives expose students to courses they might not have encountered otherwise.
    • Electives provide a one-of-a-kind curriculum that fosters life and career skills.
    • Elective courses are organized in 7 main areasof interest:

    Macro Area I ​

    Next Gen Business: Innovation, AI and Digital Growth

    • Area 1: Innovation & Growth
    • Area 2: AI4 Business: Shaping the Future ​
    • Area 3: Tech & Digitalization

     

    Macro Area II​

    Global Business Excellence

    • Area 4: Industry Business Excellence
    • Area 5: International Business
    • Area 6: Global Electives with RBS international partner Business Schools
    • Area 7: Introduction to preparation for professional certifications​
    Practice Lab | In partnership with Klarna

     


    The Rome Business School’s Practice Lab is where theoretical concepts are put into practice and participants learn through experience. The lab is run by Klarna managers who will review various specialized knowledge, work on exercises and network, sharing their experience and expertise with students. This workshop is entirely run by Klarna managers with whom you will create a strategy for guiding customers through the customer journey of Klarna products.

    Business in Action - Hands-on Lab

    The Global Trends lab consists of 2 virtual sessions:

    Session 1: How to Find Sources to Identify Global Trends  Identify sources and monitor Global trends Deep Dive into the Global World Trends Shaping the World of Today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends:

    • The Future of Work
    • Ethics of AI and Big Data
    • The World in 2030: Future Scenarios

    Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies

    Capstone Project

    At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

    Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a stragy to increase online sales or create a loyalty offering for different generation.

    You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.

     

    Previous years’ experiences

    rome business school partner nike logo

    The Practical Challenge:

    Design a digital marketing strategy to ignite growth of Nike sales across all channels.

    Develop a plan both for D2C and for Wholesale, for growing market share within one or more retailers of your choice.

     

     

    Rome Business School International Bootcamps experiences

    There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

    Rome Business School International Bootcamps experiences

    Change your life forever: discover where the World of Technology was born and grown. Boost your network and share your business ideas with high level managers, start-ups incubators and venture capitalists.

    RBS_LOGHI

    Immerse yourself in the capital of fashion and luxury, and live the real rise of the business. Learn how to combine creation and management in the industry house to be applied in all types of companies.

    Develop and manage a completely new business idea through the Google Ventures Methodology: The Design Sprint. Discover how innovation is leading the change of the global market and challenge your managerial and entrepreneurial projects to become real.

    The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

    Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

    Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

    Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

    Join our immersive bootcamp in London to explore the latest trends, strategies, and technologies that drive the world of finance and banking forward. Gain insights into the cutting-edge world of digital finance and learn from industry experts. Unlock your potential in this rapidly evolving field!

    Discover the cutting-edge world of e-Commerce and Digital Marketing at our immersive bootcamp in China. Gain insights into the latest trends, strategies, and technologies that drive online businesses forward in one of the most enriching countries of this century.

    Expand your network of industry professionals and meet distinguished arts and culture professionals and managers in four of the most important Italian cities in terms of cultural heritage: Venice, Florence, Rome and Naples.

    Join our new Dublin Bootcamp to gain hands-on experience with global data, connect with industry leaders, and enhance your career prospects. Immerse yourself in the tech scene and enjoy Dublin’s rich culture while learning cutting-edge data skills.

    Join our new Porto Bootcamp to gain practical insights into sustainability and ESG management. Engage with industry experts, enhance your skills in responsible business practices, and enjoy the scenic beauty of Porto while advancing your career.

    Faculty

    Rome Business School’s Master in Digital Marketing and Business Transformation are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker.  The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

    Program Director

    Sabina Eminente​

    Sabina Eminente is a senior executive with 25+ years of experience in marketing, business development, and leadership roles across major companies such as Nestlé, Mastercard, and lastminute.com. She is currently a Partner at YOURgroup in Italy, specializing in Fractional Marketing Leadership for SMEs, supporting them in positioning and growth strategies.

    She also serves as Director of the Master in Digital Marketing & Business Transformation and Professor at Rome Business School, where she teaches marketing, digital transformation, and business ethics. Eminente has led marketing and business development initiatives across European markets, notably managing Mastercard’s Loyalty Solutions and Contactless innovations. She is also an active advocate for diversity, equity, inclusion (DEI), and the longevity economy.

    She holds a Master’s in Business Administration from Università Bocconi and completed an Executive Leadership Program at London Business School. She is recognized for her contributions to digital transformation and marketing innovation. Served as researcher and lecturer from 5/1994 to 5/1995 at Bocconi University. Additionally, she holds various certifications, including Open Water Diver and certified boat operator.

    Mannella_professor
    Raffaele Mannella Program Director of Master in Entrepreneurship

    Over 26 years of experience as an Export Manager, Entrepreneur, and Project & Operations Manager, with a focus on enterprise software applications and professional services. Passionate about Project Management, particularly in the Information Technology sector, he is a certified Project Management Professional (PMP). In 2005, he co-founded Comtaste S.r.l., an IT consulting firm where he still serves as CEO, primarily overseeing strategic projects for the company and directly managing key clients, including several multinationals such as Adobe, Google, and HP. In 2019, he founded TS Mood S.r.l., an innovative startup operating in the online booking sector for tourism. He is also the Program Director of the Master in Entrepreneurship & Innovation at Rome Business School.

    ELISA BARBIERI
    Elisa Barbieri Brand Strategist | Communication consultant

    With over 18 years of professional experience in brand strategy and communication, Elisa Barbieri is a bilingual branding expert and educator currently serving as Professor of Digital Branding at Santa Reparata International School of Art in Florence. She also lectures at the Rome Business School and IED (Istituto Europeo di Design) in both Milan and Florence. She holds an Honours degree in International Communication from the University for Foreigners of Perugia and completed advanced studies at the Miami Ad School Europe in Hamburg, where she specialized in Account Planning. As Co-founder and Communication Consultant at eibranding.com, she has led projects for international clients including Baker Hughes (G\&E Oil and Gas), AXA, Cisco (Fluidmesh), and Expo 2015. Her prior industry experience includes strategic roles at GHMC London, Euro RSCG Milan, and Atletico International in Barcelona. She brings a global perspective and creative acumen to both academic and professional settings.

    giacomo
    Giacomo Scettri Data Scientist

    Giacomo Scettri is an experienced data science trainer and educator with a strong focus on STEM education and innovative teaching methods. With over 1,000 hours of training in data science and machine learning for companies like Codemotion, TIM, and Manpower, he has helped launch careers for STEM graduates and career changers. Giacomo is also an adjunct professor at the Campus Bio-Medico University of Rome, where he taught mathematics to international students. His academic background includes a Master's degree in History and Didactics of Physics from the University of Bologna, where his thesis explored the differences in learning between game-based learning and formal education. Additionally, he has a Master's in Physics of Complex Systems from IFISC in Palma de Mallorca and a Bachelor's in Physics from La Sapienza University. Giacomo is also the founder of “Dopolavoro matematico,” a movement aimed at making mathematics more accessible and enjoyable for everyone. He is fluent in Italian and English and has experience with various programming languages such as Python, R, and MySQL.

    Langer_professor
    Marshall Langer Program Director of Master in Finance

    Marshall Langer is a native of Miami, Florida. He received his MBA from the Wharton School of the University of Pennsylvania and has additionally taken extensive graduate coursework in Counseling Psychology at New York University. Marshall enjoyed a 12-year career in diverse business and finance sectors in the U.S. and Europe. He has worked on Wall Street on investment banking and risk arbitrage for firms like Donaldson, Lufkin & Jenrette as well as in trading for BNP Paribas. He further worked in the areas of corporate management, marketing strategy, management consulting, and real estate and he is also a Trained Group Counselor. Marshall has also taught at New York University’s Stern School of Business, Fordham University, University of Connecticut, Luiss University, and The American University of Rome. Marshall authored UN agency FAO Course guide: Fundamentals of International Business Management (Rome, 2006) and co-authored of Leveraged Buyouts (Rome, Kappa, 2012).

    FEDERICO COCCIA
    Federico Coccia Founder & Marketing Manager at Edit Studio

    Federico has a Degree in Marketing and Communication at IED and has almost 15 years of experience in the Marketing sector. He first worked as Web Marketing Consultant at Seat Pagine Gialle SpA, and then was Marketing Specialist and Marketing Manager first at Paul Taylor and then at David Naman. Currently he is Founder & Marketing Manager at Edit Studio, a multidisciplinary agency specialized in Fashion, Beauty and Lifestyle markets.

    Albert Antonini Mangia
    Albert Antonini Mangia Marketing Director of Alibaba Global Business Southern Europe

    Albert Antonini Mangia is an executive and educator with over 25 years of professional experience in digital marketing, digital growth strategy, e-commerce, and innovation strategy. He currently teaches Digital Marketing, E-commerce, and Go-to-Market Strategy at institutions including SDA Bocconi, Università Cattolica, IULM, and Rome Business School. He holds a Master's degree in Economics from Università degli Studi di Bari and has completed executive programs in corporate governance and AI. Antonini Mangia served as Marketing Director for Alibaba Group in Southern Europe, where he led regional digital strategy and market entry for over 500 brands. His previous roles at Mediaset and Fininvest include leadership in digital transformation, mobile, and performance marketing. He currently works at CAVOUR Corporate Finance as a cunsultanta and industry expert and he is the author of Digital Marketing & E-commerce (Hoepli, 2023) and a frequent keynote speaker at national and international conferences. He collaborates with corporate boards, private equity firms, and strategic advisory groups, with a focus on scaling businesses in digital environments.

    ermigiotti
    Lorenzo Ermigiotti Content Specialist at DOS Design

    Lorenzo Ermigiotti is a senior content strategist with over 25 years of professional experience in digital publishing, content marketing, and editorial management. He currently serves as a faculty member at Rome Business School, where he lectures on digital content strategy, content operations, and communication planning. Mr. Ermigiotti holds a Master’s degree in Marketing and Communication from LUISS Business School and a Bachelor's in European Studies from the University of Essex. Over the course of his career, he has held leadership roles in major Italian digital media groups, including Triboo Media and Gruppo HTML, directing editorial strategy for publications such as Webnews, HTML.it, and Leonardo.it. He currently leads content operations at DOS Design and serves as a consultant through GLG, with additional experience supporting innovation ecosystems, including projects for INNOVIT San Francisco. His areas of expertise include brand communication, data-driven content optimization, SEO, and content monetization. Fluent in English, Spanish, and French, Mr. Ermigiotti combines cross-sector industry insight with academic engagement, contributing to the development of best practices in digital media and omnichannel content strategy.

    tundis
    Manuel Tundis Digital Marketing and Virtual Reality Advisor

    Manuel Tundis is a digital marketing specialist with over 10 years of experience across digital strategy, extended reality, CRM, and data-driven communication. He is currently the VR&Metaverse Specialist at The Armin Bar, and he serves as a Lecturer at Rome Business School. He holds an Executive Master in Business Analytics from the University of Cambridge, a Master’s degree in Organization and Marketing for Corporate Communication from Sapienza University of Rome, and additional academic training in communication sciences from the Universities of Urbino and Calabria. Mr. Tundis has led marketing and digital transformation initiatives in both public and private sectors, including CRM strategy at CAM Spa and VR marketing campaigns for Unilever’s Knorr brand in partnership with WWF. He has also developed immersive communication tools as Technical Manager at Forum PA and serves as Head of Digital Marketing at Biocontrol. His work bridges innovation and communication, integrating extended reality and AI into marketing practice. He has authored several essays and opinion pieces published in Il Tempo and Sustainability Times, contributing to discourse on media, presence, and digital society.

    VALENTINO
    Valentino Megale CEO Softcare Studios

    Valentino Megale is a tech entrepreneur, biologist, and innovation advocate specializing in mental well-being through immersive technologies and data monitoring. He is the CEO and co-founder of Softcare Studios, a digital health startup that leverages advanced technologies to enhance medical treatments and support patients’ mental health. Valentino has over 7 years of professional experience in the digital health sector. He holds a PhD in Neuropharmacology from the "D’Annunzio" University of Chieti, with international experience in Austria and France. He is also an online lecturer in immersive technologies at the Web Marketing Festival and serves as Program Director and lecturer at Rome Business School. His academic background spans 6 years, focusing on neuropharmacology and biotechnology. Throughout his career, he has received several awards, including “Best E-Health Startup” at the Startup Europe Awards, and has taken part in international acceleration programs such as Accelerace and TMCx. He has spoken at prestigious events like TEDx and participated in innovation challenges with global companies such as Pfizer and Merck.

    Caprasecca_professor
    Sara Caprasecca Marketing Consultant

    Sara Caprasecca is a communications and corporate transformation consultant expert with over 15 years of professional experience spanning digital marketing, media strategy, and project management. Ms. Caprasecca holds a Bachelor’s degree in Literature and Mass Media Communication from Roma Tre University and has completed executive training in Digital Transformation for SMEs (Milan, 2017) and Blockchain Management (Rome, 2020). She has been actively engaged in academic teaching and corporate training since 2017, delivering programs in both academic and professional settings, including Talent Garden. Her industry experience includes a decade as a freelance press officer and social media strategist, managing communication strategies for digital platforms, video production teams, and e-commerce ventures. At Talent Garden, she contributes as Project and Community Manager and mentors students and professionals on innovation-driven projects.

    raspanti
    Maria Rosaria Raspanti Ph.D. | Antitrust & Regulatory Counsel

    Maria Rosaria Raspanti, Ph.D., is Counsel in Antitrust and Regulatory Law at the Pavia e Ansaldo law firm, with over 12 years of experience consulting on European Union competition, consumer protection, and regulatory matters. She is an Honorary Fellow in International Economic Law at Luiss Guido Carli University and a lecturer at the Rome Business School, where she teaches the regulatory aspects of digital and cross-border commerce. Dr. Raspanti holds a Ph.D. in Law and Economics from the University of Siena and graduated in EU competition law and international trade from the University of Palermo, also completing her education at the Université de Valenciennes. Her professional activity includes significant cases in platform regulation, advertising compliance, and fair competition in the digital economy. A recipient of the Antitrust Defense Award (2017) and recognized as Lawyer of the Year – EU & Competition at the Legalcommunity Fortyunder40 Awards, Dr. Raspanti has published numerous contributions on competition policies, online distribution, and new trends in digital enforcement within the European Union.

    benni
    Ilaria Benni WW Talent & Organization Development Director @Fendi

    Ilaria Benni is WW Talent & Organization Development Director at Fendi, with over 30 years of international experience across the luxury and FMCG sectors, including leadership roles at Loro Piana and Colgate-Palmolive. She specializes in organizational design, leadership development, and change management—core areas impacting digital marketing transformation and talent strategy in global brands. Benni graduated from Stanford University School of Business and is a certified coach through Hogan Assessments and ICF. She has led large-scale transformation initiatives in Europe and the U.S., aligning people development strategies with evolving digital marketing ecosystems. Her work supports digital brand building through inclusive leadership, talent acquisition, and future-oriented learning systems. She regularly contributes to academic and executive education programs, integrating digital innovation, AI, and behavioral assessment into human capital development frameworks.

    Osvaldo Adinolfi Marketing Communication Strategist and Creative Director

    Osvaldo Adinolfi is a marketing and communication professional with a deep expertise in branding and innovation. He is the Founder and CEO of TUS - The Unusual Suspects, a marketing consultancy, and also lectures at several recognized institutions, including the 24ORE Business School and LUISS Business School. Previously, he was the Senior Vice President of Marketing and Creative Director at Edelman, where he led successful campaigns for high-profile clients like Nutella and Mastercard. Before that, he was the Communication Manager for Europe & USA at Procter & Gamble, managing marketing strategies for major brands such as Pringles and Pantene. His work has been recognized with multiple awards, including SABRE Awards for campaigns with Carlsberg and Puma. He is also a Board Member of P&G Alumni Italia.

    Your Mentors

    An International Leading Team | CAB

    The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

    Composed of 103 Leaders, Managers, and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

    103 Members
    19 CEO and General Management
    30 Marketing, Sales and Communication

    Career and Entrepreneurship Services

    Throughout your Master in Digital Marketing and Business Transformationyou will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

    To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas: 

    The Master’s program in Digital Marketing and Business Transformation is particularly suitable for those who want to pursue careers in the following roles:

    • Marketing/Director in Business Development
    • Digital Transformation Manager
    • Digital Business Manager
    • Digital Business Analyst
    • Marketing Manager
    • Digital Marketing Manager
    • Account Manager
    • Media Planner
    • Branded Content Specialist
    • Communication Specialist
    • Programmatic Specialist
    • Web and Media Analysts
    • Media Relations and Digital PR Specialist

    Admission process

    Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

    1
    Evaluation of credentials
    2
    Application Confirmation
    3
    Selection Interview
    4
    Admission
    Enrollment

    The admission process is aimed to verify the candidate’s eligibility to attend the Master in Digital Marketing and Business Transformation. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

    International Master in Digital Marketing and Business Transformation: Financial Aid and Scholarships

    Payment

    Payment of the participation fee of € 9,400 can be made in the following ways:

    • Installments from moments of enrollment (earlier enrollment for more installments)
    • Full Payment with an additional discount of -10%

    Scholarships

    Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

    1. Early Enrollment Incentive
    2. Lifelong Learning Scholarship
    3. Academic Excellence Scholarship
    4. Executive Women Scholarship
    5. Entrepreneurial Grant
    6. Better Managers for a Better World Scholarship
    7. Student Loan Assistance Grant

    Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

    FAQs for the International Master in Digital Marketing and Business Transformation

    Absolutely. A Master’s in Digital Marketing from Rome Business School offers a +23% salary increase within a year of completion and provides globally recognized Google Ads, Facebook Blueprint, and HubSpot certifications.

    Students gain practical experience through Business Practice Labs with Meta, international bootcamps, and networking with top companies like Amazon, Microsoft, and Group M.

    Italy is an excellent choice, especially with Rome Business School, the most international business school in Italy. The school provides access to top industry professionals, immersive bootcamps in global business hubs (Silicon Valley, Paris, Barcelona, London, etc.), and strong corporate partnerships.

    Rome Business School offers one of the leading Master’s programs in Europe, with international networking, corporate training, and real-world digital business applications.

    A Master in Digital Marketing opens the door to a wide range of career opportunities in the ever-evolving digital landscape.

    Graduates can take on leadership roles such as Digital Marketing Manager, overseeing online marketing strategies and campaigns. Those interested in innovation and business transformation can pursue positions as Digital Transformation Managers, helping organizations adapt to new technologies and market trends.

    For professionals focused on strategic growth, the role of Business Development Director offers the opportunity to expand business operations and drive digital initiatives. Those with a passion for data and performance marketing can specialize as SEO/SEM Specialists or Programmatic Advertising Experts, optimizing digital campaigns to increase visibility and conversions.

    Creative and content-driven professionals can explore careers as Branded Content Specialists, crafting compelling narratives that engage audiences. Meanwhile, data-driven roles like Media Analyst & Digital PR Expert focus on analyzing trends, media impact, and brand positioning.

    Additionally, graduates can thrive as Account Managers in top global firms, building relationships with clients and managing key marketing projects on an international scale.

    Studying abroad at Rome Business School offers a unique opportunity to expand your professional and personal horizons. It allows students to build an international network, connecting with professionals and experts from diverse industries.

    Additionally, it provides global career exposure, opening doors to top companies and organizations worldwide. The program is designed with a strong hands-on approach, enabling students to work on real projects with international businesses, gaining practical experience that enhances their expertise. Moreover, the experience goes beyond academics, fostering cultural immersion and professional development, helping students adapt to different markets, work environments, and business perspectives on a global scale.

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    Please fill the form and we'll contact you by telephone with more information about the Master of your choice

    • Max. file size: 64 MB.
    • Rome Business School S.r.l. (“RBS”), in its quality of data controller, will process your personal data in accordance with your request, in order to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli 5, 00195, Rome, or by email to [email protected]. We also inform you that you may lodge a complaint at any time with the Italian Data Protection Authority. For more information, please refer to the Privacy Policy.

    Student Testimonials

    digital marketing master student profile
    Camila D.​ - Ecuador FAO – Communications Department Specialist​
    I chose RBS because of the syllabus and the description of the courses they were going to teach us. They sounded very interesting and practical, such as the Practice Lab sessions. I chose RBS because of the possibility of visiting real companies in the marketing industry, as well as having a comprehensive training for the core courses of leadership, economics, and project development, among others.
    master in digital marketing student profile
    Luiza M.​ - Brasil​ Spartivento Group Srl – Social Media Manager​
    For many years I dreamed of living in Rome and a few years ago I set it as a goal. I started preparing myself for that by learning the Italian language and looking for an institution that would help me to develop my skills in my field of work and to create a network of professional contacts. From the first contact with RBS I felt that the school understood my goals and I felt very welcomed by the school team. The Master in Digital Marketing and Business Transformation complemented my knowledge in Marketing while the Career Center helped me build my new professional life in Italy.
    master in marketing student profile
    Giulia R. - Italy Grapes - Digital Marketing Strategist
    The master gave me the essential tools to start working in a company. Thanks to the workshops organized by the career services department, in the interview, I was able to show the project that I have done and my capabilities

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