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International Master in Marketing and Sales

Obtain strategic thinking, and data driven decision skills with the Rome Business School's International Master in Marketing and Sales. The program features a strong focus on marketing and sales tech, future trends, and global leadership to accelerate your career in the multicultural world.

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Formula International
Method On campus (Rome)
Language English
Start Date October 2024
Enrollment 79%
Available seats 9
Scholarship valid until July 26th
25% UP TO

Master’s Course Overview

As a participant of the International Master in Marketing and Sales you will have the opportunity to acquire solid basic management skills and specialize in the desired field of Marketing and Sales. In particular, you will develop an in-depth knowledge of digital marketing to enrich corporate communication strategies and stand out as an innovative and responsible leader. With a growth-oriented mindset, you will be fully prepared to make an impact in the world and reach important career milestones.

Learning Outcomes

  1. Understand the core Marketing Mix variables, frameworks, and tools as critical components in an integrated marketing management system.
  2. Develop an effective and consistent Strategic Marketing Plan leveraging the use of analytical frameworks in the strategic domains of market assessment and selection, positioning, differentiation, market entry/exit, and competitive environment.
  3. Demonstrate understanding of most relevant «inflection» points in existing international market trends such as de/globalization, digitalization, sustainability, climate change, and new technologies.
  4. Develop a consistent and well-integrated Sales Management Plan.
  5. Develop business leadership skills as an innovative, responsible, and ethical leader.

Shape your professional path through 4 pillars:

True link with companies

An international network of partner companies that will directly impact the students academic experience through the Business Practice LAB, Company visits, in class exercises and exclusive lecturers that will approach the theoretical contents of the master to the current professional reality.


Rome Business School is proudly the most international business school in Italy. Everyday we are capable to immerse our students in a stimulating environment, thanks to our international faculty. our class with mixed ethnicity and our exclusive experience: Bootcamps. Students will have the opportunity to participate in bootcamps in Silicon Valley, Barcelona, Paris, Qatar, Lagos, Rome and Tuscany.

Professional Impact

Our goal is to have a true impact on our students professional career, both through the academic and through our Career Services. In addition to the lectures, our Masters provide different services to build our students profile through a structured Career Services, company meetings from top international companies, Company Shadowing or Individual Coaching sessions and a soft skills programs.

Higher Purpose

Following our motto, Better Managers for a Better World, we believe in managers that build businesses with a higher purpose. For that, we will train leaders to be responsible and innovative, and to drive change in society starting within their own companies.

Why choose our International Master in Marketing and Sales

Business Practice lab with Porsche

  • Carry out a Marketing Assessment for Porsche during the Business Practice Lab, with focus topics such as, Practice Competitors, Distribution, Pricing Perception, and Communication Skills.
  • Create a "omni-channel" distribution strategy for a luxury fashion goods company, including how to balance online and offline channels and how to link the distribution strategy with an appropriate digital marketing campaign.

Career Impact

98% Placement rate after, after 1 year of completing the Master in Marketing and Sales. Our alumni work in prestigious companies in the Marketing Sector such as Digital Angels, Unilever, Generali, Peroni e P&G.

International Bootcamp included in the Master

Practice global leadership and differentiate your CV ​by gaining international experience while learning business. Broaden your professional horizons and begin expanding your business network with a one-week intensive formula that explores key sectors in some of the world's most cosmopolitan business hubs: Silicon Valley, Paris, Rome, Barcelona, London, China and Tuscany.

Digital Marketing Certifications

Learn how to run campaigns on the main Digital Marketing platforms and get prepared to successfully pass certifications, boosting your professional profile with Google Ads Search, Google Analytics 4 and Meta certifications.

Career Accelerator Program

Explore, build, engage, act, evolve. An entire team of professionals is dedicated to provide our students with a customized Career Path specifically designed to outline their professional profile and become a competitive figure in today's job market.

Among our partners

Rome Business School partner loreal logo rome business school partner unilever logo rome business school partner canon logo rome business school partner coca cola logo rome business school partner sony logo rome business school partner porsche logo rome business school partner nestle logo rome business school partner red bull logo

International Master in Marketing and Sales:

Participants will first acquire a foundational understanding of management, then specialize in Marketing and sales, particularly mastering digital marketing to enhance their corporate communication strategy. They will distinguish themselves as innovative and responsible leaders with a growth mindset, fully prepared to make an impact in the world and achieve their career goals.

Strategic Thinking and Planning in Marketing and Sales

During the first module of the Master in Marketing & Sales, students will learn how to:

  • Managerial Economics
    This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
  • Entrepreneurship and Business Planning
    With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
  • Business Strategy
    Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
  • Accounting & Budgeting
    This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
  • Project & Operations Management
    With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
  • Marketing: Traditional and Digital
    Students will learn the application of marketing principles in organizational decision making.
  • Human Resource Management
    This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
  • Data Analytics ​for Managers
    This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
Data Driven Decision Making in Marketing and Sales

Students will learn how to: throughout the second module of the Master in Marketing & Sales:

1) Marketing & Sales: Core Drivers ​

  • Valuing the Marketing Mix ​
  • Managing Sales and Sales Networks ​
  • Product Validation Techniques
  • Pricing Strategies ​
  • Customer Journey Mapping – CRM And Customer Experience​
  • Sales Force Motivation and Compensation ​
  • Combining Marketing and Sales Strategy

2) Strategic Marketing & Sales ​

  • Setting the Distribution “multi-channel engine“​
  • Go to Market: strategy and planning ​
  • B2B Industry marketing and sales​

3) The Value of Communication in Marketing and Sales

  • Impactful Branding & Advertising ​
  • Key Account Management & Sales Pitch and Sales Promotion​

4) Digital Marketing and Web Empowering ​

  • Web Design and Web Management ​
  • e-commerce Optimization (Google Analytics) ​
  • Lead generation: Google Adwords, Social Media Marketing, and Programmatic Advertising (Preparation for Google Ads Certification)​
  • Search Engine Optimization (SEO) ​
  • Omnichannel Marketing Evolution
New Marketing and Sales Tech, Future Trends and Global Leadership

Students will learn how to: throughout the third module of the Master in Marketing & Sales:

5) International Marketing and Sales ​

  • Assessing the geo-political context​
  • Growing strategies in a globalized economy ​
  • Marketing and sales strategic mix formulation​

6) Marketing and Automation Channels, Digital Sales, New Tech & Future Trends​

  • Big Data and Data-Driven Marketing & Sales and Business KPI’s ​
  • Digital Sales  ​
  • From Web Evolution 1.0 to Web Revolution 5.0 ​
  • Marketing Implications from AI, Machine Learning, Blockchain, Metaverse, NFT ​
  • Create change in the world through “Purpose” driven marketing:​
  • Sustainability and overconsumption​
  • Smart cities and Urban mobility​
  • E-Health and prevention care
Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

  • Electives assist students in carving out a niche for themselves and becoming more competitive.
  • Electives expose students to courses they might not have encountered otherwise.
  • Electives provide a one-of-a-kind curriculum that fosters life and career skills. ​
  • Elective courses are organized in 6 main areas of interest:
  1. ​Innovation & Growth
  2. Tech & Digitalization
  3. Industry Business Excellence
  4. International Business
  5. Global Electives with RBS School partners
  6. Preparation for Professional Certifications
Practice Lab | In partnership with Porsche

Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience.

The Lab is run by managers from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students.

The Lab is entirely run by the School’s Partner Companies and the activities included are specific for each Master program and goal. For this master the Practice Lab will be in partnership with:

Students will get enough knowledge to get the main certification in Digital Marketing

Business in Action - Hands-on Lab

The Global Trends lab consists of 2 virtual sessions:

Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends: ​

  1. The Future of Work
  2. AI, Blockchain, and Technology
  3. The World in 2030 – Future Scenarios (UN, IMF, ECB)

Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.

An educational experience

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design an innovative HR business plan or functional operational plan based on theoretical research.

Work on one of two real Business Challenges of a specific company. Choose between a Business Plan, or a Marketing and Sales plan.

Previous years’ experiences 

The Practical Challenge: Simply no Waste

The capstone involves a start-up launched in 2019 in Sweden, offering an App that helps manage and reduce food waste at home. The start-up is a one-person company (the founder) with a product-driven focus reaching 11,000 subscribers. The challenge consists of developing a Marketing & Sales growth plan for the start-up.

The Practical Challenge: Unilever

Create a stronger content strategy for Unilever’s web site virtual tour by creating interesting branding strategy by using unconvential tools and outside of the box thinking mind set.

The Practical Challenge: Bayer

Draw up an executive project with the Marketing Department

Rome Business School International Bootcamps experiences

During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience 

rome business school international bootcamp world map

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.


The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Participating in a Bootcamp in London is an extraordinary experience that combines intensive and immersive learning in a urban environment rich in opportunities. The city itself is a melting pot of cultures and innovation, offering a vast network of professionals and leading companies. A Bootcamp in London allows you to gain cutting-edge skills in a cosmopolitan and stimulating atmosphere, preparing you for global work challenges and creating valuable connections for your professional future.

A Bootcamp in China is an extraordinary adventure that immerses you in a country rich in history, culture, and innovation. This intensive journey allows you to acquire top-notch skills, discover new professional perspectives, and create global connections in a setting where the ancient and the modern blend in a unique harmony. Participating in a Bootcamp in China is an extraordinary opportunity for personal and professional growth that will open up new horizons for you.


Rome Business School’s International Master in Marketing and Sales are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing.  The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.

Francesco Landolfi

Program Director

Senior Partner at Arventia Capital with over 20 years of experience in Sales, Marketing and Management

Matured all his professional career developing and managing innovative and high-tech projects in two main industries Information Technology and Healthcare. Francesco held several Sales Marketing managerial positions in multinational companies such as Microsoft, IBM Baxter.

He ran as Managing/Senior Director innovative entrepreneurial projects for startups and small enterprises. Today, he is Senior Partner for Arventia Capital, a firm involved in private equity and venture capital investments. He’s also Senior Advisor on eHealth innovation projects at Arthur D. Little

Federico Coccia Founder & Marketing Manager at Edit Studio

Federico has a Degree in Marketing and Communication at IED and has almost 15 years of experience in the Marketing sector. He first worked as Web Marketing Consultant at Seat Pagine Gialle SpA, and then was Marketing Specialist and Marketing Manager first at Paul Taylor and then at David Naman. Currently he is Founder & Marketing Manager at Edit Studio, a multidisciplinary agency specialized in Fashion, Beauty and Lifestyle markets.

Elisa Barbieri Brand Strategist | Communication consultant

With a background in International Communication and Branding, Elisa started her career as an Account Executive for Nastro Azzurro at ADDV EURO RSCG. She later became an Account Manager for Colgate and Palmolive at Geoff Howe Marketing Communications. Subsequently, she co-founded and co-owned, where she also serves as a Brand Strategist and Communication Consultant. is a branding and communication studio that combines the latest international innovations with Italian design and style. Elisa is also a Professor at institutions such as IED (Istituto Europeo di Design) and SRISA (Santa Reparata International School of Art).

Cristiana Cucco
Cristiana Cucco Global Marketing Senior Director | Bulgari | LVMH

Cristiana has over 25 years of experience in the Marketing industry. She began her career as a Junior Product Manager at Sara Lee. She later worked as a Product Manager for TIM (Telecom Italia Mobile). Meanwhile, she entered the world of teaching and currently holds the position of Luxury Marketing Professor at Luiss Guido Carli University. She then joined the Bulgari team, starting as a Product Manager and progressing to roles such as Senior Manager of Marketing in Italy, Worldwide ATL Senior Manager, Global Media and Advertising Director, Strategic Marketing, Media & Measurement Director, and finally, Global Marketing Operations Senior Director, a role she currently holds.

fashion management master program director profile
Umberto Macchi di Cellere Program Director of Master in Fashion & Luxury

He has over 30 years of experience, with the last 20 years in the Fashion and Luxury sector, gained within Bulgari, a part of the LVMH Group, and Tod's Group, where he served as the Group CEO. His first 10 years were in FMCG Marketing with Johnson & Johnson. Throughout his 30-year career, he has gained direct experience in diverse areas, including Marketing and Communication, Country Management, Product Creation, Supply Chain, Brand Strategy, Retail, and an in-depth knowledge of International Markets. He has served as President and Board Member of publicly listed companies within Tod's and Bulgari/LVMH. He has been responsible for the business and financial performance of luxury and fashion markets in almost all regions, including China, the rest of Asia, the Americas, Europe, and the Middle East.

Maurizio Di Domenico Senior Advisor Ambire

Manager specialized in the negotiation and management of Commercial Networks, with consolidated experience in the Air Transport and Industrial Construction sectors. He is one of the first Italian Managers whose CV has been certified by RINA Services and sponsored by FEDERMANAGER. Over the past 32 years he has been in managerial activities, including 19 years in Alitalia, managing negotiations in almost all European countries, in many Asian and South American countries, and in the USA. He currently follows SME Business Development projects in Europe and the US as Export Manager. He is Senior Partner of Ambire, and Temporary Export Manager for Internationalization.

Carolina Eugenia Cappabianca Partner and Managing Director Rising Partners International

Graduating at 21, she began her career in Mktg. Mgmt. at J&J, first and then at Unilever. After 5 years, she moved to the multinational agency DMB&B, where she grew, becoming an executive at 29 and leading the P&G accounts, and TWA, in Italy, with business growth results; then in Europe, leading the Oral Care team (P&G) and defining a new brand equity, adopted in the USA; then in the USA and Latin America, as Regional Group Acct. Dir. on Pampers (P&G). Returned to Italy, as Business Unit Dir. at Y&R, leading a cross-functional team, on international accounts Ford, Colgate, Kronenbourg and Tourtel. At 36, he founded Market Energy, a Marketing Services and Direct Communication Agency.Today, he is Partner and Founder of Connection-e, a marketing consulting agency, and Founding Partner and Marketing Director at Rising Partner International.

Andrea Ciceri Founder & President SenseCatch

After obtaining a Ph.D. in neuromarketing and consumer psychology, he founded SenseCatch. SenseCatch is an innovative consulting firm specializing in neuroscience and human behavior, with expertise in areas such as marketing (web, product, packaging, store, advertising and communication, branding, entertainment), human performance (soft skills, sports and job performance, wellness, personal empowerment, biofeedback), education, and health and safety, helping companies improve their business. Works to enable companies to access detailed, accurate, and increasingly objective market and human behavior data.

Alessandro Fiorentino ​
Alessandro Fiorentino ​ MODE Consulting Srl - Partner

Former Member of the Board of Directors at Grand Hotel Excelsior Vittoria, he is currently Senior Partner at MODE Consulting Srl, a consulting company specialized in transport and tourism industries. Senior professional with 30 years of professional experience. Has worked in large organizations (Deloitte, Trenitalia Italian railways) and small start-up businesses. Skilled in strategic planning, service marketing, organizational design and capacity building with direct experience in hospitality, tourism, travel, railway operations, asset management, corporate governance. Lecturer at different educational institutions. Geographical areas of work experience: Italy and West Europe, Africa, Asia.


With a Degree in Economics at LUISS, Marco has 25 years of experience. He started his career as Finance Controller at AIESEC Luiss, then became Sales Analyst at ERG SpA. Later he worked as Client Service Director at Young & Rubicam Brands, where he then became Managing Director. He was also Managing Director at Labstore, in charge of the unit of Y&R professionals in shopper marketing and retail disciplines. In the meantime, he was CEO of Scholz & Friends. Subsequently he was General Manager at Red Cell and then worked in Strategic Marketing and Communication at Media One. Most recently he was CEO of OCEANS Fluid Thinking and currently he is CEO of Deepblue Works, a consulting company on strategic marketing, branding and communication.

Carlo Pivanti Marketing Consultant

Pivanti has 15 years of experience in the Marketing sector, 10 years of experience as Vice President of Brand Development at Unilever, 5 years as Marketing and R&D Director and two years of experience as Chief Marketing Officer at Pepsi-Lipton.

Camilla Carrega Bertolini​  Program Director of Master in Tourism Management

Mentor for Startupbootcamp FoodTech which is the leading accelerator of startups supporting and scaling companies innovating and disrupting the food industry where she is mentoring in everything related to food and wine management, business model, international education. She’s also Property Owner Chief Operating Officer at Volognano,  and  free consultant in branding and communication strategy for Food and Beverage companies.

membri del cab foto_cab daniele maver
Daniele Maver Senior Advisor and lecturer Freelance

He started his job experience in 1984 in Ford Italia and he continued his career in Nissan Italia supporting the start-up and development of the National Sales Company. In twelve years in Nissan.he held several roles such as CFO and Sales & Marketing Director. He also started up the new Captive Finance Company, being the Managing Director for 4years. In 2002 he undertook the role of Managing Director in Ford Credit, the Financial Company of Ford Group. President and Managing Director of Jaguar Land Rover Italia from 2007 to 2021. Thanks to the strategy undertaken by him, Jaguar Land Rover Italia has achieved performance among the best ever in Europe.

Corporate Advisory Board

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

103 Members
19 CEO and General Management
30 Marketing, Sales and Communication

Career and Entrepreneurship Services

Throughout your International Master in Marketing and Salesyou will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas: 

The master is particularly suitable for those who want to pursue a career in the following roles:

  • Communications Manager
  • Brand Manager
  • Social Media Manager
  • Business Developer
  • Sales Manager
  • Trade Marketing
  • Marketing Manager
  • Media Buyer
  • Content Manager
  • Key Account Manager
  • Digital Manager
  • Product Manager
  • Marketing Specialist
  • Engagement Manager

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials
Application Confirmation
Selection Interview

The admission process is aimed to verify the candidate’s eligibility to attend the International Master in Marketing and Sales. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Financial Aid and Tuition

Payment of the participation fee of

€ 8,900 – October 2024

can be made in the following ways:

  • Installments from moments of enrollment (earlier enrollment for more installments)
  • Full Payment with an additional discount of -10%


Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  • Early Bird Enrollment Scholarship.
  • Lifelong Learning Scholarship.
  • Executive Women Scholarship.
  • Academic Excellence Scholarship.
  • Entrepreneurial Grant.
  • Better Managers for a Better World Scholarship.
  • Student Loan Assistance Grant.

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible. 


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  • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.

Student Testimonials

marketing management master student profile
Manjistha R.​ - India ZN Consulting – Digital Marketing Specialist
I would definitely recommend anyone who is looking forward to deep-dive in the field of marketing and also build your network should go forward in joining the Specialised Masters in Marketing and Sales!
master in marketing student profile
Neda V.​ - Montenegro​ Lunigiana International Music Festival – Social Media Manager​
RBS is the most international school that I have attended, which challenged me in the way that I was put in a situation to develop my communication skills and to make my tolerance and understanding of diversity wider, in order to successfully maintain my connections with colleagues. ​ ​
marketing master student profile smiling
Marco Valerio C.​ - Italy​ ITA Airways – Partnership Analyst​ ​
In conclusion, the advice I would can give to a potential RBS student is to take advantage of the academic time to make a reflection on how to use that knowledge in a business environment, but also to appreciate the study within the multi-cultural class you can be part of!​

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A Bachelor’s or Master’s degree is required for admission to the Full-Time Master’s in Marketing. The course is taught entirely in English, so you must have the appropriate language skills to participate. Your level of English if no recognised certification is present will be assessed during admission.

The International Master’s Degree in Marketing uses a combination of traditional lectures, case studies, practical exercises, group projects and seminars held by industry experts. This variety of teaching approaches offers students a comprehensive and stimulating education.

The International Master in Marketing offers numerous networking opportunities, both during classroom lessons and through events organised by the Rome Business School. Students will have the chance to interact with professors, industry professionals, alumni and participants in other programmes of the school, creating a valuable network of contacts for their professional future.