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International Master in Marketing and Sales

The Master in Marketing and Sales is created to give professionals who work directly with consumers the key to corporate excellence by giving them the market-relevant skills. Professionals are given the conditions to change during the program, and participants will go through a process of change and personal development.

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Formula International
Method On campus (Rome)
Language English
Intake October 2023
Enrollment 78%
Available seats 9
Scholarship valid until June 16th
25% OFF

International Master in Marketing and Sales’ Overview

The International Master in Marketing and Sales aims to develop professionals who will master and sharpen their skills and embrace change as the most effective way of generating competitive advantages. Professionals who can capitalize on new technologies, who fully understand the importance of the work/life balance and ethical conduct, and who are committed to developing, attracting and retaining talent as the best way to ensure success in the new business ecosystem.

Participants will equip themselves, firstly, with general core knowledge in management, then will specialize in Marketing & Sales, specifically mastering the digital marketing to add value to their business communication strategy and will stand out as innovative and responsible leaders, with growth mindset, fully ready to make an impact in the world and achieve a career milestone.

Shape your professional path through 4 pillars:

True link with companies

An international network of partner companies that will directly impact the students academic experience through the Business Practice LAB, Company visits, in class exercises and exclusive lecturers that will approach the theoretical contents of the master to the current professional reality.

Internationality

Rome Business School is proudly the most international business school in Italy. Everyday we are capable to immerse our students in a stimulating environment, thanks to our international faculty. our class with mixed ethnicity and our exclusive experience: Bootcamps. Students will have the opportunity to participate in bootcamps in Silicon Valley, Barcelona, Paris, Qatar, Lagos, Rome and Tuscany.

Professional Impact

Our goal is to have a true impact on our students professional career, both through the academic and through our Career Services. In addition to the lectures, our Masters provide different services to build our students profile through a structured Career Services, company meetings from top international companies, Company Shadowing or Individual Coaching sessions and a soft skills programs.

Higher Purpose

Following our motto, Better Managers for a Better World, we believe in managers that build businesses with a higher purpose. For that, we will train leaders to be responsible and innovative, and to drive change in society starting within their own companies.

Why choose our International Master in Marketing and Sales

Business Practice lab with Porsche

Students will do a Marketing Assessment for Porsche during the Business Practice lab with Porsche, with a focus on either: Practice Competitors, Distribution, Pricing Perception, or Communication Skills with realistic assignments: Create a "omni-channel" distribution strategy for a luxury/fashion goods company, including how to balance online and offline channels and how to link the distribution strategy with an appropriate digital marketing campaign.

Career Impact

97% Placement rate after, after 1 year of completing the Master in Marketing and Sales. They work in prestigious companies in the Marketing Sector such as Generali and Digital Angels

International Bootcamp included in the Master

Practice global leadership and differentiate your CV ​by gaining international experience while learning business. Be a global student: broaden your professional horizons and begin expanding your business network with a one-week intensive formula that explores key sectors in some of the world's most cosmopolitan business hubs: Silicon Valley, Paris, Rome, Barcelona, and Tuscany.

Content Highlights ​

  • Strategic Marketing Process: Business Plan, Project Management and Product Cycle Time.
  • Make critical decisions, issues and challenges when drawing up a marketing and sales strategy.
  • Understand the management of key account and budget analysis.
  • Digital marketing tools (SEO, Email, social media) - management of digital KPI’s and metrics for business decision​.
  • Sales Management, Salesforce and Compensation​.
  • Strengthen your knowledge of sales and marketing in an international context​.
  • Web 3.0: AI in Marketing, Machine Learning, Blockchain, Metaverse, NFT.

Career Accelerator Program

Explore, Build, Engage, Act, Evolve An entire team of professionals provides our attendants with a personalized Career Path specifically designed to shape his or her own professional profile in order to become a competitive figure in nowadays’ job market.

Among our partners

Program: International Master in Marketing & Sales

Participants will equip themselves, firstly, with general core knowledge in management, then will specialize in Marketing & Sales, specifically mastering the digital marketing to add value to their business communication strategy and will stand out as innovative and responsible leaders, with growth mindset, fully ready to make an impact in the world and achieve a career milestone.

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Strategic Thinking and Planning in Marketing and Sales

During the first module of the Master in Marketing & Sales, students will learn how to:

  • Develop and implement Marketing and Sales performing strategies required to achieve the planned objectives.
  • Conduct strategic marketing, brand management and sales as well design thinking and product development
  • Identify opportunities, threats and possibilities for change within the company’s environment, orienting the strategy based on the potential sales and marketing scenarios. ​
  • Use the different policies in the marketing mix to effectively create, communicate and deliver values through strategic thinking
Data Driven Decision Making in Marketing and Sales

Students will learn how to: throughout the second module of the Master in Marketing & Sales:

1) Marketing & Sales: Core Drivers ​

  • Valuing the Marketing Mix ​
  • Managing Sales and Sales Networks ​
  • Pricing Strategies ​
  • Customer Journey Mapping – CRM And Customer Experience​
  • Sales Force Motivation and Compensation ​
  • Combining Marketing and Sales Strategy

2) Strategic Marketing & Sales ​

  • Setting the Distribution “multi-channel engine“​
  • Go to Market: strategy and planning ​
  • B2B Industry marketing and sales​

3) The Value of Communication in Marketing and Sales ​

  • Impactful Branding & Advertising ​
  • Key Account Management & Sales Pitch and Sales Promotion​

4) Digital Marketing and Web Empowering ​

  • Web Design and Web Management ​
  • e-commerce Optimization (Google Analytics) ​
  • Lead generation: Google Adwords, Social Media Marketing, and Programmatic Advertising (Preparation for Google Ads Certification)​
  • Search Engine Optimization (SEO) ​
  • Omnichannel Marketing Evolution
New Marketing and Sales Tech, Future Trends and Global Leadership

Students will learn how to: throughout the third module of the Master in Marketing & Sales:

5) International Marketing and Sales ​

  • Assessing the geo-political context​
  • Growing strategies in a globalized economy ​
  • Marketing and sales strategic mix formulation​

​6) Marketing and Automation Channels, Digital Sales, New Tech & Future Trends​

  • Data-Driven Marketing & Sales and Business KPI’s ​
  • Digital Sales ​
  • Brand Extra-Value linked to sustainability and ethics ​
  • Web 3.0: (AI in Marketing, Machine Learning, Blockchain, Metaverse, NFT)
Why Electives?

Rome Business School aim is to create future managers, entrepreneurs, and professionals who will be ready to seize the benefits of digitalization, will go global and will make a positive impact on society. ​

  • Electives are the perfect tools for students to boost their employability with focus high demand skills. ​
  • Electives help students create a niche for themselves and become more competitive. ​
  • Electives help expose students to courses they might not otherwise encounter.
  • Electives offer unique curriculum that develops life and career-specific skills. ​
  • Rome Business School Electives are divided in 4 main area of interest: Innovation and Growt, Tech and Digitalization, Industry- Focused, International Business
Practice Lab | In partnership with Porsche

Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience.

The Lab is run by managers from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students.

The Lab is entirely run by the School’s Partner Companies and the activities included are specific for each Master program and goal. For this master the Practice Lab will be in partnership with:

Students will get enough knowledge to get the main certification in Digital Marketing

An educational experience

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design an innovative HR business plan or functional operational plan based on theoretical research.

Work on one of two real Business Challenges of a specific company. Choose between a Business Plan, or a Marketing and Sales plan.

Previous years’ experiences 

The Practical Challenge: Simply no Waste

The capstone involves a start-up launched in 2019 in Sweden, offering an App that helps manage and reduce food waste at home. The start-up is a one-person company (the founder) with a product-driven focus reaching 11,000 subscribers. The challenge consists of developing a Marketing & Sales growth plan for the start-up.

The Practical Challenge: Unilever

Create a stronger content strategy for Unilever’s web site virtual tour by creating interesting branding strategy by using unconvential tools and outside of the box thinking mind set.

The Practical Challenge: Bayer

Draw up an executive project with the Marketing Department

Rome Business School International Bootcamps experiences

During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience 

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.

RBS_LOGHI

The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Faculty 

Rome Business School’s International Master in Marketing and Sales are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing.  The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.

Francesco Landolfi

Program Director

Senior Partner at Arventia Capital with over 20 years of experience in Sales, Marketing and Management

Matured all his professional career developing and managing innovative and high-tech projects in two main industries Information Technology and Healthcare. Francesco held several Sales Marketing managerial positions in multinational companies such as Microsoft, IBM Baxter.

He ran as Managing/Senior Director innovative entrepreneurial projects for startups and small enterprises. Today, he is Senior Partner for Arventia Capital, a firm involved in private equity and venture capital investments. He’s also Senior Advisor on eHealth innovation projects at Arthur D. Little

MaurizioDiDomenico__professor-7
Maurizio Di Domenico Senior Advisor Ambire

Manager specialized in the negotiation and management of Commercial Networks, with consolidated experience in the Air Transport and Industrial Construction sectors. He is one of the first Italian Managers whose CV has been certified by RINA Services and sponsored by FEDERMANAGER. Over the past 32 years he has been in managerial activities, including 19 years in Alitalia, managing negotiations in almost all European countries, in many Asian and South American countries, and in the USA. He currently follows SME Business Development projects in Europe and the US as Export Manager. He is Senior Partner of Ambire, and Temporary Export Manager for Internationalization.

Eugenia_professor
Carolina Eugenia Cappabianca Partner and Managing Director Rising Partners International

Graduating at 21, she began her career in Mktg. Mgmt. at J&J, first and then at Unilever. After 5 years, she moved to the multinational agency DMB&B, where she grew, becoming an executive at 29 and leading the P&G accounts, and TWA, in Italy, with business growth results; then in Europe, leading the Oral Care team (P&G) and defining a new brand equity, adopted in the USA; then in the USA and Latin America, as Regional Group Acct. Dir. on Pampers (P&G). Returned to Italy, as Business Unit Dir. at Y&R, leading a cross-functional team, on international accounts Ford, Colgate, Kronenbourg and Tourtel. At 36, he founded Market Energy, a Marketing Services and Direct Communication Agency.Today, he is Partner and Founder of Connection-e, a marketing consulting agency, and Founding Partner and Marketing Director at Rising Partner International.

Massimo di Genova
Massimo Di Genova Sales Manager Nokia Enterprise

Senior manager, sales and business development executive, esperto di business digitale e innovazione, consulente strategico con 20 anni di carriera internazionale maturata in aziende multinazionali leader nel settore ICT (Alcatel, Cisco System, Movenda, Nokia) su clienti e mercati verticali di primaria importanza. Esperienza approfondita e solida esperienza nella generazione di ricavi guidati dall'innovazione, nello sviluppo del business, nella pianificazione strategica e nella gestione di accordi complessi e di grandi dimensioni in diversi mercati e regioni. Ad oggi è Sales Manager presso Nokia Enterprise.

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Andrea Ciceri Founder & President SenseCatch

After obtaining a Ph.D. in neuromarketing and consumer psychology, he founded SenseCatch. SenseCatch is an innovative consulting firm specializing in neuroscience and human behavior, with expertise in areas such as marketing (web, product, packaging, store, advertising and communication, branding, entertainment), human performance (soft skills, sports and job performance, wellness, personal empowerment, biofeedback), education, and health and safety, helping companies improve their business. Works to enable companies to access detailed, accurate, and increasingly objective market and human behavior data.

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Gerardo Grasso Senior Manager Marriott International

Manager - Digital Field Marketing, Destination Marketing, Projects and Advertising, at Marriott International, where she is responsible for the planning and execution of destination marketing projects for the Southern European region. She is responsible for planning, executing and monitoring digital advertising campaigns.

Alessandro Fiorentino ​
Alessandro Fiorentino ​ MODE Consulting Srl - Partner

Former Member of the Board of Directors at Grand Hotel Excelsior Vittoria, he is currently Senior Partner at MODE Consulting Srl, a consulting company specialized in transport and tourism industries. Senior professional with 30 years of professional experience. Has worked in large organizations (Deloitte, Trenitalia Italian railways) and small start-up businesses. Skilled in strategic planning, service marketing, organizational design and capacity building with direct experience in hospitality, tourism, travel, railway operations, asset management, corporate governance. Lecturer at different educational institutions. Geographical areas of work experience: Italy and West Europe, Africa, Asia.

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Andrea Di Paola Vicepresidente Sales Marketing at Essity

Leading global hygiene and health company, where he’s been working from 10 years. Former Supply chain Manager at P&G.

Sandor Williams
Sandor Willems Head of International Business Development at BIMcollab

A software provider, the company issue management and model validation software to help the international building industry optimize BIM workflows. BIMcollab® is a brand owned by KUBUS, a software company located in the Netherlands Europe. KUBUS offers BIM solutions for Design & Build in the Benelux only and is exclusive distributor for GRAPHISOFT. BIMcollab / KUBUS advocate openBIM and service close to 100.000 international customers in the construction industry from offices in Eindhoven, Amsterdam (Netherlands), Hasselt (Belgium) and Belgrade (Serbia).

Your Mentors

Corporate Advisory Board

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 87 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

101 Members
19 CEO and General Management
30 Marketing, Sales and Communication

Career and Entrepreneurship Services

Throughout your International Master in Marketing and Sales, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas: 

Career Acceleration Program

The Career Acceleration Program will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

RBS4Entrepreneurship

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

The master is particularly suitable for those who want to pursue a career in the following roles:

  • Social Media Manager​
  • Sales Manager​
  • Content Creator​
  • Research Marketing
  • Key Account Specialist​
  • Copywriter​
  • Marketing and Communication Specialist​
  • Business Developer

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

1
Evaluation of credentials
2
Application Confirmation
3
Selection Interview
4
Admission
Enrollment

The admission process is aimed to verify the candidate’s eligibility to attend the International Master in Marketing and Sales. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

International Master in Marketing and Sales: Financial Aid and Tuition

Fee

Payment of the participation fee of € 7,900 can be made in the following ways:

  • 6 interest-free installments after the course starts 
  • Installments before the course start with an additional 5% discount 
  • Single payment solution by the enrollment deadline with an additional 10% discount

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  • Early Bird Enrollment Scholarship.
  • Lifelong Learning Scholarship.
  • Academic Excellence Scholarship.
  • Academic Excellence Scholarship.
  • Entrepreneurial Grant.
  • Better Managers for a Better World Scholarship.
  • Student Loan Assistance Grant.

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible. 

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Please fill the form and we'll contact you by telephone with more information about the Master of your choice

  • Max. file size: 64 MB.
  • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via degli Scialoja 18, 00196 Roma, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Rome Business School, At.: Data Protection Manager, Via Giuseppe Montanelli 5, 00195, Rome.
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FAQ

 

 

There are no special requirements to apply for the Master. This course is taught entirely in English, so you must have the appropriate language skills to participate.

 

There are various corporate positions that you can aspire to upon completion of your Master’s degree. The skills you will learn in this Master’s programme will enable you to become a key figure in your company and a bridge between the marketing team and the sales team.