Master in Marketing and Sales

With our Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to evolve, and participants will undergo a process of change and personal growth.

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Formula: Specialized

Language: English

Enrollment: 87%

ROME: 11 Available seats

Intake: October Open Scholarship up to 15% valid until September, 30th.

Master in Marketing and Sales Overview

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Ten of our Masters are officially recognized among the best at an international level by Eduniversal Ranking, in which the Marketing area is also featured.

Top 200 – Regional ranking within the 9 geographical zones
Ranked N. 60 in Marketing, Western Europe

The Specialized Master in Marketing and Sales is designed for those who want to obtain a general basic knowledge in the business world and, at the same time, acquire specialized skills thanks to the mastery of the digitization systems of the reference sector.

Rome Business School is a member of Planeta Formación y Universidades, an international network created in 2003 by the De Agostini and group Planeta that embodies a strong commitment from both companies, university education and vocational and lifelong training. 

Shape your professional path through 4 pillars:

  • Real link with companies

An international network of companies partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers

  • Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcellona, Paris, Rome and Tuscany and mixed ethnicity in our classes

  • Professional Impact

Our higher purpose is to build managers and leaders. For this reason we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

  • Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business

Why choose our Specialized Master in Marketing and Sales?

  • Practice Lab

Powered by Unilever

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Take a hands-on class and tackle on a task. As a real marketer, you will create a B2B e-commerce strategy to increase revenues and evaluate sales effectiveness. In partnership with Unilever. 

*company partners are subject to change during the year 

  • Salary Increase. After the completition of the Master, our students get on average a +24% salary increase, thanks to: 
    • Independence and decision making: 91% have increased both.
    • Responsibilities: 84% of students have gained more responsibilities in their current job. 
  • Global Experience  

International Bootcamp in Silicon Valley, Barcelona, Paris, Rome and Tuscany 

During 2022 RBS has decided to upgrade the Bootcamps offer, adding 3 more international experience, in which tudents will experience an intensive and fully immersive business experience, meeting international managers and developing new bonds with foreign students.

  • CAREER SERVICE

    Structured and divided in two main pillars

      • RBS4ENTREPREUNERSHIP

    Dare to think differently. Dare to act innovatively.

    A 5-step structure is built to help you discover how to organize, chose and bring to life your business idea

      • Career Accelerator Program

    Explore, Build, Engage, Act, Evolve

    An entire team of professionals provides our attendants with a personalized Career Path specifically designed to shape his or her own professional profile in order to become a competitive figure in nowadays’ job market.

 

Among our partner:

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Marketing and Sales: the master program’s structure

The Specialized Master in Marketing & Sales is designed to develop professionals who will master and sharpen their skills and embrace change as the most effective way of generating competitive advantages, who can capitalize on new technologies, who have a solid grasp of the new generations of professionals joining the employment market, who fully understand the importance of the work/life balance and ethical conduct, and who are committed to developing, attracting and retaining talent as the best way to ensure success in the new business ecosystem.  

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Be aware

Mind-Opening & Knowledge Management Setting

25% Program

Core Management Competences

  • Managerial Economics
  • Business Strategy 
  • Accounting and Budgeting 
  •  Entrepreneurship and Business Planning
  • Project & Operations Management 
  • Human Resources Management

Innovate

Focusing and specializing

60% Program

  • Marketing & Sales: Core Drivers  
  • Strategic Marketing & Sales
  • Digital Marketing and Web Empowering
  • International Marketing and Sales  
  • The Value of Communication in Marketing and Sales

Transform

Being an innovative and responsible leader

15% Program

Marketing and Automation Channels, Digital Sales, New Tech & Future Trends 

  • Data Driven Marketing & Sales and Business KPI’s.
  • Digital Sales.
  • Brand Extra-Value linked to Sustainability and Ethics.
  • Ultimate Trends of Marketing and Sales (New Tech,  AI in Marketing) 

Leadership Program 

Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. None of the new technology and innovation can be applied without proper leadership. The Leadership Program is a path towards self-discovery, empowerment and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role plays and quizzes. 

  • Communication & Persuasion in the Digital Age.
  • High Performance Collaboration 
  • Agile Leadership. 
  • Scenario & Forecasting 
  • Emotional Intelligence.

Business Practice

Practice Lab | In partnership with

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Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by managers from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. The Lab is entirely run by the School’s Partner Companies and the activities included are specific for each Master program and goal.

The Practice Lab consists of 3 main phases:

Phase 1 | Manager Meet-Ups

Students meet two managers from the Partner Company, from different areas or divisions, such as finance and marketing, who share their experience of their day-to-day work and business, with a specific and relevant focus for the Master.

Phase 2 | Hands-on Class

Students gain first-hand insight from the direct experience of company managers, enhancing the knowledge and skillset acquired on the Master. They will analyze, assess, create and develop, a certain plan or strategy given by the company in relation to what they have studied in class and the company’s business operations.

Phase 3 | Get on Task

The company managers present two in-class business scenarios (business cases), so that, by implementing the concepts learned, the students find solutions and create strategies. At the end of the class, they orally present the final results and ideas.

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.
Work on one of two real Business Challenges of a specific company. Choose between a Business Plan, or a Marketingplan. 

The Structure

To create your final project, follow the Ready, Set, Go Structure

    • Ready

Stage 1: Team Creation

Stage 2: Capstone Project – Kick Off

    • Set

Stage 3: Project Proposal, followed by two Mentoring Sessions

    • Go

Stage 4: Knowledge in Action

Stage 5: Capstone Project Presentation


Capstone Project presentation and grading 
 

 You will present your Capstone Project to the Academic Committee composed of the Master’s Program Director, and (if applicable) a select group of industry experts and managers.   

 The project will be evaluated in terms of content, originality, and presentation, plus a bonus for an excellent teamwork activity. 

The Practical Challenge: Create a stronger content strategy for Unilever’s website virtual tour by creating an interesting branding strategy using unconventional tools and an outside-the-box mindset. 

Company Partner:  

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The Practical Challenge: Define the Go-to-Market Strategy for the company Moxoff, by identifying the communication and marketing strategies to reach the target and present Moxoff as the right partner for performing innovative projects. 

Company Partner:    

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The Practical Challenge: Identify potential competitors in the Italian market for the new products of the company, choose the right target customer and sales channels, and draft a 3-year Business Plan. 

Company Partner:  

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Rome Business School International Bootcamps experiences

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During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience

  1. Silicon Valley – “Silicon Valley Bootcamp” to open your mind 360°
  2. Paris – ESLSCA | “Bootcamp: When Art meets Fashion and Luxury”
  3. Barcelona – EAE Business School | “Bootcamp on Entrepreneurship & Design Sprint”
  4. Rome – Rome Business School | “Bootcamp on International Business Leadership”
  5. Tuscany – Castle Volognano | “Bootcamp on Tourism, Food, Wine & Experiential Luxury”

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 87 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

87

Members

14

CEO and General Management.

29

Marketing and Sales Communication.

Faculty

Rome Business School’s Master in Marketing and Sales are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields. The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development. 

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PROGRAM DIRECTOR

FRANCESCO LANDOLFI  

He has spent his entire professional career developing innovative and high-tech projects in different industries, including Information Technology, Healthcare and now Venture Capital. He has held several international Marketing & Sales management positions in large corporations such as Microsoft, Baxter, IBM. He has also developed innovative entrepreneurial projects as a director and shareholder, running several startups in the eHealth sector. He is a Senior Partner at a private equity and venture capital firm. 

PROFESSORS 

ROBERT SONNABEND  

Robert Sonnabend comes from an international business background. A global marketing executive with extensive manufacturing experience, he developed manufacturing and distribution channels in China and India, including factories in Tianjin, China and Bangalore, India, for mid-size computers and software. He has also worked with businesses in Japan, the UK, France and the Netherlands, as well as extensively throughout the US and the Americas. He has worked as a Managing Director at Enhanced Training Technologies Crawley in West Sussex, England, as Vice President and Director for International Relations at Charles River Data Systems, USA, as a Director of Operations for Inconix Cooperation, USA, etc.  

 

CAROLINA EUGENIA CAPPABIANCA  

She started her career in Unilever. After 5 years, she joined the multinational agency DMB&B, in which she grew, managing accounts such as P&G and TWA, in Italy, becoming Director at 29 and contributing to a 2-point share growth in one year; in Europe, heading the Oral Care Team, and defining the new brand equity, later adopted by the US; in the USA and Latin America, as the Regional Group Account Director of P&G Paper Business/Pampers. She founded Connection-e, a consulting firm specializing in Relationship Marketing and communication strategy, with clients such as Sky Italy, and award-winning projects, including the launch of Extra, as well as Pfizer, Wolters Kluwer and many others.  

 

MAURIZIO DI DOMENICO 

Senior Manager specializing in Sales Management and Commercial Networks with consolidated experience in the Air Transport and Industrial Construction sector. He is one of the first Italian Managers whose CV has been certified by RINA Services and sponsored by FEDERMANAGER. Over the last 27 years, he has carried out managerial activities, managing negotiations in almost all European countries, many Asian and South American countries and the USA. He currently works on SME Business Development projects in the USA and Europe as the Export Manager. He is a Senior Partner at Ambire and a Temporary Export Manager for internationalization.  

 

JAMES WHITTLE  

James Whittle is a digital marketing professional who has been working in an online context since the early days of the Web. He has created, managed and marketed the web presence of dozens of organizations, from government to international NGOs, for two decades. James began his online career editing the world’s first online trading portal in Connecticut, USA, and has also worked in Hong Kong, Thailand, Ireland, the UK and Italy. Organizations to which he has brought his expertise include BMW, the UK Government, Serco, GfK, and SDL International. 

 

ANDREA VELLUCI 

Andrea is a Senior Sales Manager with over 15 years’ experience in the Sales Industry. He worked as the Head of Sales at Universal Pictures Entertainment Italia, as well as for 14 years as the Sales Force Manager at PlayStation. He also worked as a Pricing Analyst at Hertz. He has a Bachelor Degree in Business Administration and Management from La Sapienza in Rome. 

 

ANDREA CICERI  

After obtaining a PhD in Neuromarketing and Consumer Psychology, he founded SenseCatch, where he combines classical research methodologies, such as interviews or focus groups, with neuroscientific approaches with a particular interest in Eye-Tracking methodology, which allows direct access to visual data and considers it fundamental for explaining consumer behavior. He also has a Master in Marketing and Communication.  

 

SARA CAPRASECCA 

Digital Marketing and Communication Consultant, Project Manager and Digital Strategist. She has worked for Deliradio.it, Gecko Way SRL, Beelnclusion.com, Pop Up Live Sessions, MM Line Production records, Perilcane.it, and Vikschool. A graduate of Italian Literature and Mass Media Communication, she gained extensive experience in a logistics company (2008-2013) and worked for the first Roman online radio as a Digital Press Officer. She specializes in Digital Transformation for SMEs. 

 

MASSIMO DI GENOVA 

A senior manager with expertise and experience in Sales Management, as well as in Innovation and Digital Business. A strategic consultant with 20 years’ international experience in multinational ICT companies such as Cisco Systems and Alcatel. He now works as a Sales Manager at Nokia.  

 

MARIO MOLINARO  

Digital Consultant and Team Leader at Digital Angels with a Master in Communication and Corporate Advertising from La Sapienza University of Rome. He has worked for clients such as EATALY, Hp, UNICEF, Wind, and Wiko. 

 

Career Services

Throughout your Master in Marketing and Sales, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals. 

In particular, according to the most recent statistics: 

  • 74% of our students manage to increase their salary after completing their Master   
  • 92% receive new employment offers  
  • 73% of our students get a job within 6 months of finishing their Master program  
  • 53% of our students are employed in a multinational company  
  • 69% of RBS alumni work outside Italy  

To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas: 

  • Career Acceleration Program 

The Career Acceleration Program will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

  • RBS4Entrepreneurship 

We focus on your entrepreneurial side. 

Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business. 

The master is particularly suitable for those who want to pursue a career in the following roles: 

  • Marketing and Communication Manager 
  • Brand Manager 
  • Social Media Manager 
  • Research Marketing  
  • Business Developer 
  • Sales Manager 
  • Trade Marketing  
  • Content Creator 
  • Digital Marketing Manager 
  • Planner Media 
  • Content Editor 
  • Key Account Manager 
  • Digital Manager 
  • Product Manager 
  • Copywriter 
  • Engagement Manager.

RBS EXPERIENCE

The Campus

Innovative technology

We use innovative technologies in our classrooms to enrich the overall educational experience and improve student learning outcomes on campus and online. The platforms and technologies in use have a profound impact on student learning.

All classrooms are networked and feature SMART Board technology:

  • Professional audio mixers and microphones in each class, required for the interaction of students in the classroom simultaneously with students online.
  • High-resolution webcam inside the classrooms connected to the platform and the big pad, so that online students see the teacher and them on campus colleagues remotely.
  • Wireless access that allows students to be connected wherever they are
  • Computers and laptops for students available in the school library.

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A Historical Heritage

The building, designed by Achille Zinnari, was built for the 1911 Universal Exhibition.

In that occasion, an Exposition celebrating the fiftieth anniversary of the Unification of Italy was also organized in Rome, and a national architecture competition was launched for the construction of ten villas. Among these, the Villino Avenali, now the Rome Business School campus.

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Networking and partners

Rome Business School has established solid partnerships with several world-renowned leading companies, such as Enel, Fendi, Bulgari, Eataly, IBM Italia, Land Rover and many others. To ensure that our students can build a strong professional network, we constantly organize guest meetings, visits, events and lectures with representatives of elite business ecosystems, encouraging interaction between leading professionals and students, and facilitating the process learning.

Multicultural classes

Thanks to the school’s purely international mold, students will have the opportunity to take part in classes with students from more than 150 countries. This will allow participants to increase their knowledge of other cultures other than their own.

Student Hub

Every year we welcome students from all over the world: from cities and small towns, of all cultural, ethnic and religious backgrounds. Rome Business School enhances the experience of students, supporting them in obtaining visas and identifying accommodation, creating opportunities for learning, involvement, personal and cultural development that go well beyond the lessons.

Events

Our students will be able to participate in various activities: visits out of town, Coffee Meetings with the CEOs of prestigious multinational companies, company visits or simple events designed to promote socialization and intercultural exchange which has always been the central point of our school.

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

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The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation. 

Master in Marketing and Sales: Financial Aid and Scholarships

Payment

Payment of the participation fee of €7,500 can be made in the following ways:

  • In 6 interest-free installments
  • Single solution (this option guarantees a 10% discount on the total amount)

Scholarships

Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing. 

  1. Early Enrollment Incentive 
  2. Lifelong Learning Scholarship 
  3. Academic Excellence Scholarship 
  4. Executive Women Scholarship 
  5. Entrepreneurial Grant 
  6. Better Managers for a Better World Scholarship 
  7. Student Loan Assistance Grant 

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

FAQ

What are the requirements for admission to the Specialised Master in Marketing and Sales?
There are no special requirements to apply for the Master. This course is taught entirely in English, so you must have the appropriate language skills to participate.

What position can one aspire to with a master's degree in marketing and sales?
There are various corporate positions that you can aspire to upon completion of your Master’s degree. The skills you will learn in this Master’s programme will enable you to become a key figure in your company and a bridge between the marketing team and the sales team.

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