Master in Marketing and Sales

With our Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to evolve, and participants will undergo a process of change and personal growth.

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Formula: Part time

Language: English

Enrollment: 95%

ROME: 3 Available seats

Intake November 2020. Scholarship up to 25% (Deadline: July, 31st)  

Overview

Four of our Masters are officially recognized among the best at an international level by Eduniversal Ranking, in which the Marketing area is also featured.

Top 200 – Regional ranking within the 9 geographical zones
Ranked N. 60 in Marketing, Western Europe

With our Master in Marketing & Sales, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to evolve, and participants will undergo a process of change and personal growth.

In addition, this master is available in Online mode and in Professional version too, in order to offer quality learning wherever you want! We have more than 10 years in online learning education and we are member of Grupo Planeta, leader in providing programs in online mode, our “distance” courses offer all the contents of classroom learning, in order to use a complete and professionalizing experience.

For this Master, Rome Business School has a maximum of 25 available seats for each class.

Why choose a Master in Marketing and Sales Part Time

  • International Bootcamp in Barcelona or Rome

Rome Business School offers you the chance to hone your competencies and enrich your knowledge of entrepreneurship, innovation, and other key topics in the business world by taking part in our International Programs in Rome or Barcelona, where you can also expand your professional network. This residential program comes at an additional cost.

  • Soft Skills Programme

The foundations of a solid and successful career are, without a doubt, the much requested and celebrated Soft Skills, competencies that find practical uses in every working environment and business area. Our Soft Skills program will provide you with a thorough and detailed knowledge and familiarity with these personal soft skills, facilitating their personal and professional growth. You will specialize in 5 Soft Skills Courses for Skills Upgrade (Certificate will be provided upon completion of the program):

  • Emotional Intelligence
  • Public Speaking for Business
  • Time, Stress & Self Management
  • Cross Cultural Communication
  • Conflict, Problem Solving & Negotiations
  • Networking and Partners

Rome Business School has solid partnerships in place with several globally renowned leading companies. To ensure our students can build a strong professional network, we constantly organize meetings, visits, events and guest lectures with representatives from elite business ecosystems, encouraging interaction between leading professionals and the students, and facilitating the learning process.

Some of the companies involved:

Career Path

Our skilled and professional Career Services Team provides our attendants with a personalized Career Path specifically designed to shape his or her own professional profile in order to become a competitive figure in nowadays’ job market. Workshops focusing on the hottest topic of job seeking and career networking, individual career counseling meetings, our exclusive event ‘Rome Business School Talent Focus’ and more invaluable benefits are at your disposal to ensure the best start or a great boost in your career!

 

Structure

The Part-Time format of Rome Business School’s Master in Marketing & Sales is structured to provide participants with a thorough preparation for the Marketing & Sales sector and crucial aspects of other related fields, starting with a wide overview of the broader management world and then proceeding to analyze all the specific subjects and aspects of Marketing & Sales, as well as providing an in-depth insight into innovative and responsible leadership, industry current and future trends and best practices, as well as how they can be effectively applied to the Marketing & Sales Industry.

 

Contents

  • Mind Opening & Knowledge Management Setting 

The first part of Rome Business School’s Master in Marketing & Sales provides you with comprehensive preparation for the Marketing sector and crucial aspects of other related fields, initially giving a wide overview of the broader management world and managerial key competences.

The first content area focuses on:

  • Human Resources Management
  • Project Management
  • Managerial Economics
  • Supply Chain Management
  • Entrepreneurship
  • Business Planning Business Strategy
  • Focusing and Specializing 

Develop the competencies required to address and enhance new needs in different areas of the organization. Lead the implementation of new operational management systems-oriented at the market and the consumer analysing all the specific industry subjects and aspects of Marketing and Sales.

The second content area delves into the following topics:

  • Marketing Strategy
  • Marketing Intelligence & Customer Insight
  • Big Data for Marketing
  • Decision Making
  • Marketing Management
  • Digital Marketing
  • International Marketing
  • Branding & Communication
  • Pricing
  • Marketing Innovation – New Product
  • Development Go-To-Market Strategies
  • Distribution Channels Sales
  • Key Account Management
  • Trade & Shopper
  • E-commerce, Retailing Marketing & Sales Metrics
  • B2B Marketing & Sales
  • Be a Future-Oriented Leader

Learn about the best practices in innovation and leadership and how they can be effectively applied to the Marketing & Sales Industry.

In particular, you will deepen your knowledge about:

  • Future Trends & Future Challenges of Marketing & Sales
  • Experience Innovation
  • Frontiers of Leadership
  • Capstone ProjectMarketing & Sales Plan

A team project aimed to develop a Marketing & Sales plan designed to accomplish a business goal and work on a business challenge in the area of Marketing & Sales, of an existing or fictitious company in the Marketing & Sales Industry. All teams are guided from the very initial phase of the project by the Program Director. At the end of the capstone project, teams are required to prepare a written report and a verbal presentation which teams present in front of the Academic Committee.

After the completion of the capstone project, students should be able to:

  • Think critically
  • Implement creative solutions and solve managerial problems
  • Apply and connect theory with practice
  • Communicate and present business reports/ideas more effectively
  • Carry out business research and business analysis
  • Demonstrate collaborative leadership skills
  • Work effectively in teams
  • Communicate cross culturally and make compromises for a common goal
  • Set goals and implement projects effectively

Methodology

The Master will be taught through interactive frontal lectures, case study analysis, in-class exercises, discussions, role-plays, teamwork exercises, video discussions, business analysis and student presentation sessions.

Case studies will be utilized to engender discussion and illustrate real business and communication issues. Students will be encouraged to read widely and engage in discussion and debate. The didactic methodology is based on action learning, through which teachers implement a learner-centered approach, engage students and provide activities which allow students to apply the acquired knowledge. All teachers use active learning methods in class, which are also suitable for interactively engaging distance learning students.

Faculty

Rome Business School’s Master in Marketing & Sales is given by highly selected international university professors, entrepreneurs, consultants, industry experts, trainers and business managers, drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing.  The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.

  • PROGRAM DIRECTOR

STEFANO CORSINI – Stefano Corsini has gained a 25-years’ experience in the world of Food & Beverage, an experience acquired from a passion that ultimately turned into a profession.  He has worked as Account Manager in the Italian Sales and Marketing division of Unilever Food Italia in 1997. This role further extended his management capacities in the world of F&B, with particular regard to Marketing & Sales, Product Development, Customer Satisfaction, both at a national and international level.  Now, Manager, he provides top-ranking experience in the management of entire Business Units – both in Italy and abroad. These are some of the Companies he worked for. Compass Group, Italia Zuccheri, Unigrà, Modecor Italiana, Tate & Lyle Sugars, managing the B2B, B2C, Retail, Foodservice, and HoReCa channels. Today, as a Executive Director, he also provides consulting services.

  • Professors

Robert Sonnabend –  Robert Sonnabend comes from an international business background. A global marketing executive with a manufacturing background, he developed manufacturing and distribution channels in China and India, including factories in Tianjin, China and Bangalore, India, for mid-size computers and software. He has also worked with businesses in Japan, the UK, France and The Netherlands, as well as extensively throughout the US and the Americas.  He has worked as a Managing Director at Enhanced Training Technologies Crawley W Sussex, England, as Vice President and Director for International Relations at Charles River Data Systems, US as a Director of Operations for Inconix Cooperation, US etc.

 

Francesco Landolfi – Francesco Landolfi matured all his professional career developing and managing innovative and high tech projects in two main industrie : Information Technology and Healthcare . Francesco held several Sales & Marketing managerial positions in multinational companies such as Microsoft, IBM, Baxter. He ran as Managing/Senior Director innovative entrepreneurial projects for start ups and small enterprises (Net for Care; Privatassistenza; Telbios). Today he is Senior Partner for Arventia Capital a firm involved in private equity and venture capital investments. Francesco holds a Master in Business Administration from Harvard University and a Laurea cum Laude in Economics from LUISS University.

Paolo Pettenello – Industrial Engineer with skills in Business Administration & General Management with full responsibility in all business areas developed in 30 years of work in Fortune 500 Multinationals and SME’s, including national and international Start-up’s. Managed situations of discontinuity and change, turnaround, start-up and acceleration of performance. Significant experience in the Food & Beverage, Nutrition, Health & Personal Care and IT sectors selling through different distribution channels in the United States, Western and Southern Europe. Some of the companies in which he has worked are the following: Procter & Gambel, Johnson & Johnson, as a President and CEO for Southern Europe at DANONE, as a Senior Advisor at INTESA SAN PAOLO.

Sara CapraseccaDigital Marketing and Communication Consultant, Project Manager and Digital Strategist. She has worked for: Deliradio.it, Gecko Way SRL, Beelnclusion.com, Pop Up live Sessions, MM Line Production records, Perilcane.it, and Vikschool. Graduated in ‘Italian Literature and Mass Media Communication’, after a long experience in a logistics company (2008-2013).  She has worked for the first Roman web radio as a Digital Press Officer, thus starting a freelance activity as a manager of social pages, and a specialist in the digital presence of different business realities (music academies, channels related to the production of music videos, online travel agencies, e-commerce, etc.). She is specialized in Digital Transformation for SMEs.

Career Services

With our help, you can create your career strategy via a journey of self-reflection, exploration, and achievement. This program is designed to help you find internships or positions in line with your ambitions and expectations.  In particular, the school offers the following services to the enrolled students:

  • Individual Career Counselling Meeting
  • Rome Business School’s Official Career Portal
  • Professional Workshops
  • Rome Business School’s Talent Focus

Rome Business School supports its students even beyond the academic environment, providing them with guidance and assistance in developing a strong professional profile that reflects the most sought competencies in the current job market.

Thanks to the commitment of our students and the continuous work of our assistance service, we have achieved important results in terms of employment and achievement of the aspirations of the individual participants in our courses.

In particular, according to the most recent statistics:

38% of our students have pursued an international career;
43% of our students have obtained a job position in large multinational companies;
37% of our students are currently successful managers;
72% of our students benefited from a salary increase at the end of the course of study (in the case of the Master Part Time, a growth in the pay packet of 27% was noted);
68% of our students have increased their job responsibilities at the end of the master;
92% of our students received new job offers upon completing their studies.

What can I do with a Master in Marketing and Sales Part Time

At the end of the Master, 96% of the students obtained an internship in internationally renowned companies. Some of our professional partners:

Bootcamp around the world

Hone your entrepreneurial skills and test them with the ultimate challenge: Rome Business School’s exclusive Bootcamp in Barcelona, organized in partnership with EAE Business School, a beautiful citiy at the forefront of innovation and among the most productive start-up ecosystems, and, for online and professional students, Bootcamp for International Business Leaders in Rome is included in the registration price: just think about the flight and accommodation, we’ll take care of the rest!

Join an advanced program designed to put you face to face with realistic business scenarios to solve and provide you with a practical way of learning and skills development. All with the professional support of a tutor from top-class working companies!

Scholarships and Tuition

You can choose between three different learning formulas, in order to find the master that best suits your needs!

Tuition fee:

  • On Campus: 6.800 Euros
  • Online: 5.900 Euros
  • Professional: 3.900 Euros

Below, a summary table of the services we offer students for the various courses:

It can be paid:

  • in 4 installments without interest
  • in a single solution (this option grants the student a 10% discount on the overall amount of the tuition fee)

According to the individual profile, experience, and proved motivation, the candidate can be awarded a scholarship covering part of the overall tuition fee (up to 25%). Indeed, Rome Business School offers the opportunity to the most deserving candidates to benefit from 5 different types of scholarships. These partial economic coverages can consist of 6 months of interest-free financing. Below, a list of the available grants:

1-Academic Excellence Scholarship: it is awarded to candidates who have displayed extraordinary performance in their most recent academic career, whether graduate or undergraduate.

2-Lifelong Learning Scholarship: it is reserved to applicants who demonstrate an ongoing, self-motivated pursuit of knowledge and skill development.

3-Executive Women Grant: Rome Business School strives to increase the promote the ratio of women in executive positions and increase gender equality in the workplace. Indeed, this grant aims to enhance our students’ ability to realize their executive potential, leadership capacity and professional aspirations.

4-Entrepreneurial Grant: our aim is to feed the entrepreneurial spirit of our students with great business ideas using this grant, awarded to directors of SMEs, self-employed professionals and people with their own business project.

5-Better Managers for a Better World: it was meant for those candidates that demonstrate clear, future oriented motivation aimed and at improving the economy, society and the world around them.

The competition for scholarships increases as the start date approaches and funds are limited, so it is advisable to make the request as soon as possible.

To apply for a scholarship, it is necessary to send a motivational letter of no more than 300 words together with the CV and the documentation when submitting the application for admission to the Masters. The eligibility for a possible scholarship will be decided by Rome Business School’s academic committee during the evaluation of the candidate’s application.

To write a motivational letter for a scholarship, the applicant must indicate:

  • What distinguishes the applicant from the other candidates;
  • Professional goals and ambitions.

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Degree

Students who successfully complete the programme will receive a double certification: Rome Business School’s diploma and an official certification by Universidad Internacional de Valencia (VIU), which provides 60 internationally recognized credits (60 ECTS).

Scholarships and Tuition

According to the individual profile, experience, and proved motivation, the candidate can be awarded a scholarship covering part of the overall tuition fee (up to 30%). The eligibility for a possible scholarship will be decided by Rome Business School’s academic committee during the evaluation of the candidate’s application.

The tuition fee for this Master is 6.800 Euros for On Campus Learning Mode.

Instead, for Online Learning Mode, the tuition fee is 5.900 Euros.

It can be paid:

  • in 4 installments without interest
  • in a single solution (this option grants the student a 10% discount on the overall amount of the tuition fee)

Job Opportunity with a Master in Marketing and Sales Part Time 

If you are looking for top-quality advanced training in a particular business area, countless opportunities for skills development and testing yourself, ways to expand your professional network and make contact with elite professionals working in several business fields, we have exactly the program for you. From there, it’s all up to you! Your determination and willingness to learn and experience new ways of thinking are all you need to make the most of one of our programs and start making your way along the path towards success in your career.

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