On Friday, February 17, students from the Rome Business School had the opportunity to participate in an exclusive meeting with Warner Bros Discovery. During the event, Sara Pasquini, Senior Director of Marketing Italy, shared valuable insights into the current challenges in the industry and provided useful advice for those looking to pursue a career in the entertainment world.
From Cinematography to Video Games: The Warner Bros Discovery Universe
Sara Pasquini provided a detailed overview of Warner Bros Discovery, highlighting the various areas in which the company operates and the importance of each in the entertainment landscape. Founded in 1923 by the Warner brothers, the company is a pillar of global entertainment, with one of the largest and most diverse content portfolios in the world. Warner Bros Discovery offers a wide range of products, spanning from cinema to documentaries, TV series to sports, with 55 brand channels operating in over 220 countries and in more than 50 languages.
One of the most iconic divisions is Warner Bros Pictures, renowned for producing films that have shaped the history of cinema. With a filmography that includes titles like Casablanca, Matrix, Superman, and A Star is Born, this division produces between 18 and 22 films annually, maintaining a constant commitment to innovation and quality.
In the Home Entertainment sector, Warner Bros holds the largest library of films of any studio, offering a range of content that includes both new releases and classics. Additionally, the company is dedicated to making its films easily accessible through multiple channels and platforms, collaborating with leading operators in the video on demand market.
Moreover, Warner Bros Discovery is also a significant player in the production and distribution of TV programs and series. Some of the most famous productions include Friends, Sex and the City, The Big Bang Theory, Gossip Girl, and House of the Dragon. These series have not only captivated a large audience but have also had a lasting impact on popular culture, becoming true television phenomena.
Sara also emphasized that, beyond its traditional areas, the company plays an important role in the video game sector, operating as a publisher, developer, and distributor of content for all platforms, including consoles and mobile devices. This division is known for the quality and variety of the titles offered.
Another area where Warner Bros Discovery stands out is in consumer products. This division brings its brands directly to fans, collaborating with global and local licensees across various categories, including fashion, toys, publishing, home decor, food, and beauty. Through these partnerships, Warner Bros products become an integral part of consumers’ daily lives, offering engaging and memorable experiences.
Challenges and Opportunities in the Entertainment Industry
During the meeting, Sara Pasquini highlighted the main challenges facing the entertainment industry, including the transition from physical to digital, the decline of linear TV, and the slow recovery of cinema post-Covid. However, she wanted to convey a message of confidence and determination to the students, emphasizing the importance of approaching change with a proactive mindset.
Resilience and determination are essential. Every experience will help you build your baggage. The best part is the journey,
she stated, urging students not to wait for opportunities to come to them, but to actively seek them out and adapt to the industry’s evolutions.
Thanks to this meeting, RBS students had the chance to gain a close understanding of the dynamics of a constantly changing sector and gather valuable advice for building a successful career in the entertainment world.
If you also want to build a career in the entertainment industry, enroll in our International Master in Media and Entertainment!
