Rome Business School students visit Bulgari’s historical flagship store in Via Condotti
On the 8th of July RBS Master students had the opportunity to visit the Bulgari historical flagship store in Via Condotti n°10.
Bulgari is an Italian luxury brand known for its jewellery, watches, fragrances, accessories, and leather goods. Currently part of the LVMH Group, Bulgari was founded in the region of Epirus, Greece, in 1884 by the silversmith Sotirios Boulgaris as a single jewellery shop that has, over the years, become an international brand. The company has evolved into a major player in the luxury market, with an established and growing network of stores.
One of these stores is the Bulgari Boutique in roman Via Condotti, right at the bottom of the Spanish steps. The store was first opened in 1905 and since 1934 the façade of the Bulgari store has never changed its appearance, that is when world famous architect Florestano di Fausto changed the Art Nouveau sign “Old Curiosity Shop – Naples, Lucerne, St Moritz Bad” and the inscription “S. Bulgari”, to be only BVLGARI, with the V that recalls the epigraphy of Ancient Rome and the Italian architecture of that time.
Students were welcomed in the flagship store by Stefania Ciociola, from the Heritage Team of Bulgari who explained the concept of the new exhibition space DOMVSAVREA, which is the only permanent exhibition space dedicated to the Bvlgari Heritage Collection, with almost 1000 historical pieces collected through the years to display the design and the workmanship of the most important Italian Jewelry Brand.
The archive is a unique treasure of Bulgari jewellery pieces with displays of both contemporary and historical high jewellery creations that perfectly showcase the Maison’s style evolution. The collection is ever expanding as the fashion house has been enriching it for the past 20 years with unmistakable designs.
Students were introduced to the “Legacy of Wonders” exhibition, which displaying a selection of the most impressive and stunning jewels, and were guided through each vitrine.
After this first part of the visit the students were treated to a guided visit of the whole store by one of the most experiences sale advisors in Bulgari.