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RBS 4 Entrepreneurship. From the idea to the Startup.

2022 Edition, Presentation during the Welcome week 2021

Welcome Week – October 2022. We are proud to present the second edition of the RBS 4 Entrepreneurship project, a Rome Business School’s initiative entirely dedicated to Innovation and Development for the creation of your business.

With RBS4Entrepreneurship, you will join an innovative and dynamic program, take the opportunity to transform your ideas into reality. The Entrepreneurship area of ​​Rome Business School is a collector and catalyst of entrepreneurial experiences, a meeting point for all those who want to create or grow their own innovative business.

An entrepreneur must know how to combine passion, creativity and energy with professionalism and methodological systematic competence. Structure and strengthen your managerial and project management skills through a cycle of specific workshops dedicated to discovering the world of Start-up’s. Get in touch with entrepreneurs and investors, submit your idea to an incubation program and turn your vision into reality. The Rome Business School Entrepreneurship HUB is proposed as a meeting and networking HUB for Roman and Italian entrepreneurship from an international perspective. An opportunity for contact with companies thanks to a cycle of workshops dedicated to the world of Start-up’s.

If you want to deepen your knowledge of the Rome Business School 4Entrepreneuship Project, take part in the 2021/2022 edition.

RBS4Entrepreneurship Workshops

Definition of start-ups and description of known cases of successful start-ups. Idea generation & Group forming. Propose and present an idea, discuss how to improve it and building a work team. Each participant will present their idea to the mentors, will receive the necessary feedback for their application to the incubation program

Build, Measure, Learn.

Focus on the methodology that allows you to test your idea, increasing its efficiency. Analyse who your customer is and what needs they have to satisfy. Explore concrete methodologies on how to scientifically validate assumptions related to your client’s needs.


Training on the minimum viable product and the use of the mock-up to test the solution. Design of an experiment. Design of a test to be implemented and the results to be obtained.

Business Model Canvas

The 9 building blocks, a detailed analysis of the model created by Alexander Osterwalder. Thematic workshops. Attend workshop sessions to put into practice what you have learned in the classroom. Practical examples. Useful for taking inspiration from successful start-ups.

Competitor & Market Size

Porter’s 5 Forces model. Tool to evaluate the position within the competitive context. PEST & SWOT analysis. Analysis models useful for the study of the reference micro and macro environment. Market estimation techniques. Market estimation methodologies: top down, bottom up and TAM, SAM, SOM.

Customer Acquisition & Product / Market fit.

Marketing vs Sales. Analysis of the perspectives of those who implement marketing campaigns and those who sell the products. The Customer Funnel. Study of the AIDA model that identifies the cognitive phases that an individual goes through during the purchasing process. Description of the methodologies, tools and metrics useful for implementing growth hacking strategies.


Economic-Financial Plan. Definition and purpose. Three elevations of the plan. Description of the Income Statement, Balance Sheet and Financial Statement. Break Even Point and Indices. Definition of the BEP and the indices to be used to draw up the plan.

Fundraising & Strategies

Innovative Start-up. Definition, characteristics, Italian legal system and facilities. Crowdfunding through practical examples of innovative start-ups and campaigns, inspired by successful campaigns.

Pitch Training

Venture Capital & Business Angel. Pitch definition and distinction between the VC and BA figure. Pitch structure. Description on how to structure a pitch through the famous “Pich Card”.