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AI and empathetic marketing
News 29/09/2026

Empathic AI and Emotional Marketing: Massimo Canducci Brings Spindox to Rome Business School’s Innovation Bites

Artificial intelligence is not only changing the way companies automate processes, analyze data, or generate content. It is entering a much more delicate space: emotions, customer relationships, and trust. This was the focus of “Emotional Marketing in the Era of Empathic AI Agents,” the latest e
News 29/09/2026

Beyond the stars: RoccoForte Hotels and the new blueprint for talent and sustainability in hospitality

The hospitality industry is undergoing a profound transformation. While travelers increasingly seek authentic experiences deeply connected to local culture, human resource management and sector reputation face unprecedented challenges. During the last 23 September Company Visit organized by Rome Bus
News 21/09/2026

Rome Business School Celebrates the Graduation of Over 3,000 Students with Silvio Ursini, Executive Vice President of Bulgari, as Ceremony Patron

Rome Business School, part of Planeta Formación Universidades—an international network of 22 educational institutions created by De Agostini and Grupo Planeta—celebrates its 2026 Graduation Ceremony at the Palazzo dello Sport in Rome, marking the completion of studies for 3,504 students represe
News 17/09/2026

How to Grow and Succeed in Retail & Sportswear with Insights from Adidas

Entering and advancing in the sportswear and global retail industry requires much more than a simple passion for sports or the latest trends. In a competitive and rapidly evolving market, you need strategic vision, adaptability, and an understanding of the key steps to transform an entry-level oppor

RBS Stories

Claudia Penati
Thanks to RBS, I had the opportunity to meet with representatives of several companies, including Doctors Without Borders, with whom I am currently working. Through my Master's degree at RBS, I gained skills that I am putting to use in my current work experience.
Nils Wilhelm
The RBS4Entrepreneurship program really helped me structure my startup idea. There are many things you don't think about when trying to launch a business, and this program gave me the tools to build my project.
Alessio Malvuccio
The Master's program in Fashion Management has given me so much, both in terms of notions but above all in terms of methodological approach, united both by interpersonal relationships with colleagues from all over the world and by professors who, through their own personal experience, have been able, day after day, to transfer to all of us their many experiences in their field of expertise.