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International Master in Entrepreneurship and Innovation

The master is empowered by RBS4Entrepreneurship Incubator. It ​is designed for aspiring entrepreneurs who are working on the development of early-stage business ideas: 6 months to validate your project and get ready to launch your startup and let your business thrive.

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Formula International
Method On Campus
Language English
Start Date October 2024
Enrollment 81%
Available seats 6
Scholarship valid until May 30th
25% UP TO

International Master in Entrepreneurship and Innovation Overview 

The International Master in Entrepreneurship and Innovation in will equip students to become talented leaders capable of developing innovative entrepreneurial solutions that will make a lasting contribution to society. It is the right path for those who like to accelerate their business ideas but also for those who would like to create business solutions through innovation. 

It has been designed to take professionals,  managers, and individuals with the aim to become entrepreneurs or future business leaders in charge of innovation, through the steps involved in developing an idea into a commercial or social enterprise.

Learning Outcomes

  1. Apply the process of designing and launching innovative ventures: students will be able to apply the steps involved in creating and developing a new business, including recognizing opportunities, developing a business model, designing products/services, creating prototypes, and planning commercialization strategies.
  2. Develop effective Business Planning, there including market size estimation, sales and financial forecasting, competition analysis.
  3. Apply Entrepreneurial Finance and Resource Management: Students will gain a comprehensive understanding and ability to apply of entrepreneurial finance and resource management.
  4. Interpret Legal and Ethical Challenges: Students will develop the ability to interpret and use legal and ethical considerations in entrepreneurship and innovation, there including the legal frameworks applicable to business establishment and operation.
  5. Develop entrepreneurial mindset and skills. This includes fostering creativity, critical thinking, problem-solving, adaptability, resilience, effective communication, and leadership skills.

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.


Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes.

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business

Why choose our International Master in Entrepreneurship and Innovation?

Business in Action

  • Benefit from guidance on crafting business models and value propositions through specialized tools.
  • Engage with RBS4Entrepreneurship, a dynamic initiative for emerging entrepreneurs, providing six months for project validation and startup preparation, with the potential for an additional six-month acceleration.
  • A Business Practice Lab led by IBM Garage Managers, offers opportunities to apply design thinking and innovation techniques for prototyping and digital transformation.

Program Content​ Highlights

This Master's program imparts essential expertise in entrepreneurial strategy development, idea validation, robust business model creation, and startup management. It also delves into diverse financing options and innovative fundraising methods, ensuring a well-rounded entrepreneurial skill set.

Career Impact

98% placement rate, with over 70% of students finding a new job within six months finishing the Master and over 50% before the completion of the Master. They work in prestigious companies in the sector such as Accenture, Deloitte and Finoa.

RBS4 Entrepreneurship​

Several projects were incubated in 2022: ​

  1. “Withinne” a sustainable fashion brand that creates 100% sustainable women’s clothing, operating through a circular business model, creating positive impact throughout all its operational steps. ​
  2. “MHG" that creates retail products for Raynaud’s Syndrome sufferers with poor finger circulation when exposed to stress or cold. The current heated glove products are inadequate for typing and are indiscreet in an office setting.

International Bootcamp

Think big and go global; choose from 9 international bootcamps in Silicon Valley (US), Nigeria, Qatar, Nigeria, Tuscany, Paris, Barcelona, London or China. These bootcamps offer an immersive and stimulating experience that is centred on business-related topics.

Among our Partners:

rome business school partner microsoft logo rome business school partner ibm garage logo rome business school partner ibm logo rome business school partner amazon logo uni credit start lab logo rome business school partner giffoni logo rome business school partner enel logo Rome Business School partner Toyota logo

Master in Entrepreneurship and Innovation:

This program is aimed at individuals eager to accelerate their business ideas and create innovative solutions. It is specifically designed for professionals, managers, and aspiring entrepreneurs, providing them with comprehensive guidance on developing ideas into successful businesses. In addition to this guide, participants have access to a wealth of tools, resources, hands-on activities, and networking opportunities, all aimed at fostering an entrepreneurial mindset. At the start, participants establish a solid foundation in management principles and also enhance their skills in crucial areas such as business creation, prototyping, startup marketing, scaling, and innovation.

Develop core managerial competences & entrepreneurial leadership, to start and run business

During the first module of the Master in Entrepreneurship and Innovation​, students will learn notions of:

  • Managerial Economics
    This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
  • Entrepreneurship and Business Planning
    With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
  • Business Strategy
    Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
  • Accounting & Budgeting
    This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
  • Project & Operations Management
    With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
  • Marketing: Traditional and Digital
    Students will learn the application of marketing principles in organizational decision making.
  • Human Resource Management
    This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
  • Data Analytics ​for Managers
    This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
Leadership in Innovation

During the second module of the Master in Entrepreneurship and Innovation, students will learn:

1) Business Creation Validation & Scaling:​

  • Idea Generation & Validation ​
  • Business Modelling​
  • Market Validation​
  • The Design Thinking Approach & Tools​
  • Developing a Minimum Viable Product ​
  • Design Sprint​

2) Effective Startup Business Planning​:

  • Purposes and Structure of a Business Plan​
  • Critical assignments in a startup Business Plan​
  • Digital Landscape and Tech Trends​

3) Startup Marketing:

  • Entrepreneurial Strategy​
  • Growth hacking & Early Customer Acquisition​
  • Digital Tools for Entrepreneurs ​
  • Communication: Brand & Digital Identity​
  • Successful Pitching & Positioning ​

4) Entrepreneurial Finance:​

  • Sources of funding and exit strategies​
  • Startup evaluation and financial evaluation techniques ​
  • Negotiating with investors and Venture Capitals​
  • Attracting and compensating Talents
Create and develop ecologically and socially responsible innovation and business models

During the third module of the Master in Entrepreneurship and Innovation, students will explore:

5) Corporate Innovation: 

  • Innovation Management and the  Open Innovation Model​
  • Agile product development​
  • Patents, Copyrights & Contracts​
  • Subsidized Finance, Structural Funds, and the European Programmes

6) Social Entrepreneurship:​

  • Responsible Entrepreneurship and Social Impact ​
    Sustainable Innovation & Business Models: Starting an Eco Company ​
  • Social Entrepreneurship promoted by the EU

Why Electives?

The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

  • Electives assist students in carving out a niche for themselves and becoming more competitive.
  • Electives expose students to courses they might not have encountered otherwise.
  • Electives provide a one-of-a-kind curriculum that fosters life and career skills. ​
  • Elective courses are organized in 5 main areas of interest:
  1. ​Innovation & Growth
  2. Tech & Digitalization
  3. Industry Business Excellence
  4. International Business
  5. Global Electives with RBS School partners
Practice Lab | In partnership with IBM Garage

Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by IBM Garage™ who will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by IBM Garage™ with whom you will create strategy to guide customers through the customer’s journey of IBM Garage™ products.

Business in Action - Hands-on Lab

The Global Trends lab consists of 2 virtual sessions:

Session 1: How to Find Sources to identify global trends. Deep dive into the global world trends shaping the world of today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends: ​

  1. The Future of Work
  2. AI, Blockchain, and Technology
  3. The World in 2030 – Future Scenarios (UN, IMF, ECB)

Session 2: Understand the impact of global trends on businesses, and explore ways in which businesses can adapt and transform based on future trends and forward-thinking strategies.

Capstone Project

At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

Tackle a real company challenge. You can choose to be part of a small team and design a Marketing plan for a new business or develop a strategy to increase online sales or create a loyalty offering for different generation.

You will be given two case studies from two real companies that will allow you to test your knowledge learnt during the master’s course.

Previous years’ experiences 

The Practical Challenge:
Design a new mobility services for schools and universities This challenge meets the Toyota’s vision, making mobility more accessible and available for all.The goal is to make travel to/from schools and universities more efficient and faster, moving from private transport to new services such as carpooling, car sharing etc In order to make this change possible, it’s necessary to consider what are now established habits and offering new mobility options that meet that needs The aim is to devise new options of home school/university travel through the creation of alternative mobility services to be integrated in the offer.

Rome Business School International Bootcamps experiences

There’s the opportunity to experience an intensive and fully immersive business experience during a week, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience.

rome business school international bootcamp world map

Rome Business School International Bootcamps experiences

Change your life forever: discover where the World Technology was born and grown. From microprocessors to computers, from browser to social media, from sharing economy to crypto currencies.


The challenge is how to combine creation and management in a luxury house as in all types of companies.

Sup de Luxe welcomes every year more than 500 students from all over the world. Since its creation, the school has enjoyed an undeniable success with its network of 3.500 graduates.

Develop a completely new business idea through the Google Ventures Methodology: The Design Sprint. How innovation and entrepreneurship are leading the change of the global market.

The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

Participating in a Bootcamp in London is an extraordinary experience that combines intensive and immersive learning in a urban environment rich in opportunities. The city itself is a melting pot of cultures and innovation, offering a vast network of professionals and leading companies. A Bootcamp in London allows you to gain cutting-edge skills in a cosmopolitan and stimulating atmosphere, preparing you for global work challenges and creating valuable connections for your professional future.

A Bootcamp in China is an extraordinary adventure that immerses you in a country rich in history, culture, and innovation. This intensive journey allows you to acquire top-notch skills, discover new professional perspectives, and create global connections in a setting where the ancient and the modern blend in a unique harmony. Participating in a Bootcamp in China is an extraordinary opportunity for personal and professional growth that will open up new horizons for you.

Your Mentors

An International Leading Team | CAB

The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

103 Members
19 CEO and General Management
29 Marketing and Sales Communication


Rome Business School’s International Master in Entrepreneurship and Innovation are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from merchandiser to lawyer, from entrepreneurship to coach and speaker.  The teaching approach is aimed at the acquisition of know-how, skills currently required by the market.

Program Director

Raffaele Mannella

Over 26 years of experience as Export Manager, Entrepreneur and Project and operations Manager, related to enterprise software applications and professional services. Passionate about Project Management, especially in the Information Technology field.

In 2005, he co-founded ComtasteS.r.l., an IT consulting company in which he still servs as CEO, mainly taking on strategic projects for the company and directly managing key clients, among which several multinational companies such as Adobe, Google and HP.​ 

In 2019  he founded TS Mood Srl, an innovative startup dealing with online booking services for the tourism industry. ​ 

Francesco Landolfi Program Director of Master in Marketing

Senior Partner at Arventia Capital ​with over 20 years of experience in Sales, Marketing and Management. ​Matured all his professional career developing and managing innovative and high-tech projects in two main industries Information Technology and Healthcare. Francesco held several Sales Marketing managerial positions in multinational companies such as Microsoft, IBM Baxter. He ran as Managing/Senior Director innovative entrepreneurial projects for startups and small enterprises. Today, he is Senior Partner for Arventia Capital, a firm involved in private equity and venture capital investments. He’s also Senior Advisor on eHealth innovation projects at Arthur D. Little

Elisa Barbieri Brand Strategist | Communication consultant

With a background in International Communication and Branding, Elisa started her career as an Account Executive for Nastro Azzurro at ADDV EURO RSCG. She later became an Account Manager for Colgate and Palmolive at Geoff Howe Marketing Communications. Subsequently, she co-founded and co-owned, where she also serves as a Brand Strategist and Communication Consultant. is a branding and communication studio that combines the latest international innovations with Italian design and style. Elisa is also a Professor at institutions such as IED (Istituto Europeo di Design) and SRISA (Santa Reparata International School of Art).

Camilla Carrega Bertolini​  Program Director of Master in Tourism Management

Mentor for Startupbootcamp FoodTech which is the leading accelerator of startups supporting and scaling companies innovating and disrupting the food industry where she is mentoring in everything related to food and wine management, business model, international education. She’s also Property Owner Chief Operating Officer at Volognano,  and  free consultant in branding and communication strategy for Food and Beverage companies.

Vincenzo Mazzotta Program Director of Master in Finance

Vincenzo Mazzotta (PHD - MBA) is a University Lecturer and Certified Public Accountant. He teaches Financial Management & Markets at LUMSA University, Accounting and Finance at Rome Business School and has numerous experiences teaching Financial Management at Study Abroad Programs of American Universities. As a consultant, he founded about 15 years ago Studio Mazzotta - of which he is Owner - operating in the field of Corporate Finance, supporting companies and research centers in investment and financing strategies.

Emanuele Cacciatore Senior Director Industry Strategy & Transformation Oracle

Senior Director Industry Strategy & Transformation | Energy & Utilities Industry Lead | EMEA at Oracle. Emanuele is an experienced corporate executive, management consultant and strategic advisor with a strong track record in leading strategy development, transformation and organization design projects (60+) for listed corporations, state-owned companies and medium-large enterprises, across several industries and geographies. He currently works at Oracle where he supports digital transformation projects - with a strong focus on human capital management themes - across major accounts by leveraging knowledge of industry, business and IT specific challenges and latest technology trends (particularly cloud computing, big data, AI/ML). Emanuele specializes in IT/digital transformation and the impacts of technology on workforce, workplace and organizations.

Valentino Megale CEO Softcare Studios

Technology entrepreneur focused on digital health and mental wellness, TEDx speaker and author. Biologist, PhD in Neuropharmacology with international academic research experience in pharmacology, drug development, organic chemistry and molecular biology. In 2014 he co-founded the Open BioMedical Initiative, a social impact nonprofit organization addressing disabilities through 3D printing, online collaborative design and community building. In 2017, he co-founded Softcare Studios, a digital health startup focused on improving the therapeutic experience for patients and optimizing hospital operations using immersive technologies and data tracking.

Massimo Sarti Business Agility Consultant and Trainer

For over 30 years he has worked in IT as a Developer, System Integrator and IT Operations Manager. He is a Professional Scrum Trainer (PST), an Accredited Kanban Trainer (AKT) and a practitioner of the Training from the BACK of the Room. He is also the organizer of “Agile Talks”, the largest active agile community in Rome, created to help people bridge the agile knowledge gap.

Career and Entrepreneurship Services

Throughout your International Master in Entrepreneurship and Innovationyou will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

To give our students the best support in achieving their professional objectives, we’ve structured our Career Service into two core areas: 

The master is particularly suitable for those who want to pursue a career in the following roles:

  • Entrepreneur  
  • Innovation Designer  
  • Inside Analyst  
  • Creative Technologist 
  • Innovative Leader
  • Data Project Manager
  • New Business Model Manager 
  • Innovation Consultant / Analyst 
  • Startup Founder 
  • New Technologies and Digital Transformation Consultant 
  • Quality and Innovation Specialist

International Master in Entrepreneurship and Innovation:

Financial Aid and Scholarships


Payment of the participation fee of € 8,900 can be made in the following ways:

  • Installments from moments of enrollment (earlier enrollment for more installments)
  • Full Payment with an additional discount of -10%


Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

  1. Early Enrollment Incentive
  2. Lifelong Learning Scholarship
  3. Academic Excellence Scholarship
  4. Executive Women Scholarship
  5. Entrepreneurial Grant
  6. Better Managers for a Better World Scholarship
  7. Student Loan Assistance Grant

Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible.

Admission process

Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That is why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

Evaluation of credentials
Application Confirmation
Selection Interview

The admissions process’s goal is to confirm the candidate’s eligibility to enrol in the International Master in Entrepreneurship and Innovation. When evaluating candidates, the academic background, prior experiences in the Master’s programme topics, and motivation will all be taken into account. Following submission, the application will be reviewed by the Rome Business School’s academic committee. It is critical to provide all required documentation in order to ensure the application’s suitability.


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  • Rome Business School s.r.l. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli, 5 Rome, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Italian Data Protection Agency. Moreover, you can contact our Data Protection Manager by email to [email protected] or by post to Via Giuseppe Montanelli 5, 00195, Rome at Data Protection Manager of Rome Business School.


The Master in Entrepreneurship and Innovation is aimed at ambitious professionals and recent graduates with the shared desire to create their business idea from scratch, or alternatively to see their idea funded through participation in the selection process of the RBS4Entrepreunership Incubator Lab.

The tuition fees for the Specialized Master’s in HR and Organization are:
– On Campus Attendance: 7,200€ including VAT for April Intake, 7,500€ including VAT for October Intake.
– Online Frequency: 6.400€ VAT included

With the Master in Entrepreneurship and Innovation the goal is not simply to find a satisfying job, but to become an entrepreneur and learn the essential notions for the creation of one’s own business idea, thanks not only to the theoretical and practical notions, but also thanks to the network of business angels and advisors to which you are exposed during the Master. With the Master in Entrepreneurship and Innovation, you don’t look for a job, but you create a job for yourself and for other valuable professionals.

Student Testimonials

entrepreneurship and innovation master student profile
Katherine B.​ The Walking Parrot - Marketing Public Relations​ ​
Three main reasons led me to select RBS: First, the recruitment staff provided fast responses and excellent communication. The second is. In addition to learning Italian, I wanted to feel comfortable in an environment where English is spoken. And lastly, I was interested in learning from the professional background most professors have in Innovation and Entrepreneurship Master.
master in entrepreneurship and innovation student profile
Viviana T.O.​ Enel Group – Innovability P&O
The classes and the teachers especially the one in business modeling and innovation allow me to work and improve my professional profile. In this new challenge I hope to bring my experience as entrepreneur
entrepreneurship master student profile
Ching M.C.​ - USA​ The Casa Club – Co Founder​
The Entrepreneurship track also extended beyond the 6 months of coursework that the Master provided, which allowed me to stay connected with the school and my peers beyond the classroom. Together with my RBS4E startup partner, Nicolò D’Elia, we even managed to launch (and still running) a money-making business through meeting in the program! The other things I loved about the RBS experience were the Bootcamp and the Business Practice Lab with Soho House.

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