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On the 7th of November 2017, Dr Daniele Maver, Managing Director of Jaguar & Land Rover – Italy, met the Rome Business School’s international students for a workshop on the topic of luxury sector branding. Among other crucial topics, the workshop covered a global brand’s positioning strategies

The purchasing decisions we make in our everyday lives are mostly based on how a product is marketed. From an attractive commercial, to a nice slogan, to bright colours, to certain product attributes or recommendations, it’s all about selling. In consideration of the above, why shouldn’t you als

The benefits of the free trade system are enormous; it has become a constantly and frequently debated topic in recent times. Not for much longer; among recent trending issues in the States, the US Congress has brought up the status of NAFTA into discussion. The North American Free Trade Association

“People don’t care how much you know, until they know how much you care.”    -Theodore Roosevelt In recent years, marketing has quickly developed into one of the most important skills to be mastered by pretty much anyone trying to build, maintain and increase his/her personal brand. Experti

Recent studies have disclosed that almost 80% of future marketing plans will focus upon at least one influencer marketing campaign in the upcoming year. Influencer marketing is a type of marketing that involves influential people that might hold sway over potential buyers. This may be because of the

As has become customary, on Thursday, October 12, the Rome Business School hosted the delegation of the Bangladeshi Government’s Department of Information and Communication Technology for a training course on the Comparison of Technology Innovation Systems in Asia and Europe. Specifically, new tec