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News 12/07/2017

Registrations for the High Specialization Digital Marketing course are open

The 2017 Edition of the High Specialization in Digital Marketing course has now been announced. Professionals, students, and entrepreneurs who need to acquire and consolidate their operational and managerial skills in this ever-growing specific area of marketing cannot miss it. Starting on October 2
News 11/07/2017

Arts and Culture Sustainability in Zimbabwe

  Zimbabwe is a country full of art and culture, and Melody Zambuko, our Master of Arts and Culture Management student, has best represented this reality in her final project. Through an impressive documentary featuring important diplomatic figures, such as the Italian Ambassador to Zimbabwe, His E
News 06/07/2017

The Ambassador of Cameroon visits the Rome Business School

On June 23, the Rome Business School had the honour of playing host to the Ambassador of Cameroon to Italy, His Excellency Mr Dominique Awono Essama, who participated in the exhibition of the final project of our Master Course in Political Marketing presented by Mrs Laure Anny Atangana. The final p
News 04/07/2017

The era of emotional marketing: Schmitt’s theory

“An artist is someone who uses bravery, intuition, creativity and boldness to challenge the status quo. And an artist takes it personally (all of it: the product, the process that created it, the reactions of the people with whom he is trying to connect).” Seth Godin Emotional marketing is ever
News 28/06/2017

Rolando D'Angeli visited the Rome Business School

Rolando D’Angeli – Owner of Don’t Worry Records, FoxBand Recording studios, Music Show International held a very interesting training session for our students of the Master in Arts and Culture Management. Mr. Rolando D’Angeli is part of the Italian music history and one of the biggest Italia
News 20/06/2017

Insight Interview with Prof. Marshall Langer

Marshall Langer is a graduate of Boston University and Wharton School at the University of Pennsylvania. He entered academia after a 12 year career working for multinationals in the USA and Europe, principally in investment banking (Donaldson, Lufkin & Jenrette) and investment arbitrage (BNP Paribas