Meet the company Adidas

Rome Business School – Career Services

We will have the chance to learn more and directly meet the compnay Adidas with Massimiliano Pesaresi – Talent Acquisition Manager for the leading multinational company of sports wear.

Adidas has its roots in Germany but it is a truly global company. They employ over 62,000 people and their  teams are made up of people from over 100 different nations. These numbers alone can easily suggest that adidas is quite a large and also multifaceted organization. True. But they keep things simple, lean, and fast. And they will use this approach to give an overview of what the company is all about.

Adidas purpose: “THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES”

Everything Adidas do is rooted in sport. Sport plays an increasingly important role in more and more people’s lives, on and off the field of play. It is central to every culture and society and is core to our health and happiness.  

Adidas purpose is: ‘through sport, we have the power to change lives’, guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers. We will always strive to expand the limits of human possibilities, to include and unite people in sport, and to create a more sustainable world.”

Adidas MISSION: “TO BE THE BEST SPORTS BRAND IN THE WORLD”

Athletes do not settle for average. And neither do Adidas. 

They have a clear mission: “To be the best sports brand in the world. Every day, we come to work to create and sell the best sports products in the world, and to offer the best service and consumer experience – and to do it all in a sustainable way. We are the best when we are the credible, inclusive, and sustainable leader in our industry.”

Adidas Attitude: “IMPOSSIBLE IS NOTHING”

At adidas, they are rebellious optimists driven by action, with a desire to shape a better future together. 

“They see the world of sport and culture with possibility where others only see the impossible. ‘Impossible is Nothing’ is not a tagline for us. By being optimistic and knowing the power of sport, we see endless possibilities to apply this power and push all people forward with action.”

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