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content strategy
News 20/03/2025

Industry and Functional Insight Series: Content for the Future: From Short-Form Video to Immersive Media

Students and alumni of the Rome Business School had the honor of attending the Industry and Functional Insight Series workshop, titled “Content for the Future: From Short-Form Video to Immersive Media,” led by Mattia Mariani, Senior Media Manager at Adidas. The workshop provided valuable insight
News 20/03/2025

70% of Italian Students Report Not Receiving AI Training, but 89% Use It

Rome Business School presents the findings from a study by Planeta Formación y Universidades and GAD3 on artificial intelligence and future employability, analyzing over 3,600 students in Italy, Spain, France, and Colombia. 89% of Italian students report using AI: 76% use generative AI to
business
News 20/03/2025

Levi’s and Its Strategic Approach to Business

On March 14th, students of the Rome Business School had the unique opportunity to participate in an exclusive event with Fabio Brunello, Vice President of Merchandise Planning & Inventory Management Europe at Levi Strauss & Co. The event was a rare occasion to learn directly from a key figure of one
News 18/03/2025

CAB Workshop 2025: Innovation in Food, Tourism, and Sports Sectors to Create Unique and Memorable Customer Experiences.

Last Thursday, March 13, the fourth of seven CAB Workshops of 2025 took place, a key event for professional development and exchange between experts from various sectors. During the meeting, high-profile managers and experts gathered to analyze the main challenges, trends, and business opportunities

RBS Stories

Claudia Penati
Thanks to RBS, I had the opportunity to meet with representatives of several companies, including Doctors Without Borders, with whom I am currently working. Through my Master's degree at RBS, I gained skills that I am putting to use in my current work experience.
Nils Wilhelm
The RBS4Entrepreneurship program really helped me structure my startup idea. There are many things you don't think about when trying to launch a business, and this program gave me the tools to build my project.
Alessio Malvuccio
The Master's program in Fashion Management has given me so much, both in terms of notions but above all in terms of methodological approach, united both by interpersonal relationships with colleagues from all over the world and by professors who, through their own personal experience, have been able, day after day, to transfer to all of us their many experiences in their field of expertise.