As part of the initiatives promoted by the Alumni Department of Rome Business School, a session with Maje, the international brand of the SMCP Group, was held to explore market dynamics, brand identity, and professional opportunities in the fashion sector. The discussion was led by Dora Conti, Human Resource Coordinator South Europe, who provided a concrete perspective on the strategies guiding the brand’s positioning and its development in key European markets.
During the meeting, the topic of positioning was addressed directly, comparing Maje with fast fashion players such as Zara, H&M, and Mango. The brand positions itself in an intermediate range: higher prices than fast fashion, greater attention to quality and identity, but without entering the traditional luxury segment.
Maje’s identity is built around a clear vision, inspired by its founder Judith Milgrom. The brand maintains a recognizable and consistent style that differentiates it from fast-paced, standardized fashion. This approach ensures continuity in design and builds long-term relationships with customers in a highly competitive market.
A key element of Maje’s strategy is its retail network across major European markets. Stores are more than sales points—they are spaces where the brand experience comes to life. Managing retail requires skills in customer relations, product knowledge, and adapting to different markets, especially within an international organization.
In her role as Human Resource Coordinator South Europe, Dora Conti highlighted Southern Europe as a complex and diverse market. HR management here integrates hiring, team development, and local support. Career opportunities focus mainly on retail and support roles, with potential growth across the group’s European network. Geographic mobility and the ability to work in multicultural environments are key success factors.
The session confirmed that the fashion industry requires a mix of technical and soft skills. Knowledge of products and markets is essential, but so are flexibility, customer focus, and adaptability. Retail, in particular, offers fast skill development through direct market experience and daily operations.
This initiative strengthens the Rome Business School Alumni network by connecting students and graduates with global brands. The session with Maje provided practical insights into international brand positioning and the operational dynamics of fashion, highlighting career opportunities for aspiring professionals.
