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5 Macrotrends Shaping The Future of Work

The future of work is rapidly evolving, and businesses are being forced to adapt to keep up with the changing landscape. In this article we’ll explore the challenges and opportunities that lie ahead.

Managing Remote Teams

The COVID-19 pandemic has accelerated many trends that were already reshaping the workplace, with remote work becoming the new norm and digital transformation becoming increasingly important for businesses. As a result, one key challenge facing businesses is how to effectively manage remote teams, ensuring effective communication and collaboration among team members.

Effective remote team management requires the implementation of solutions that foster communication, collaboration, and engagement among team members. Some of these solutions include investing in video conferencing and project management software, providing regular feedback and performance evaluations, establishing clear expectations and goals, and promoting a culture of transparency and open communication. Additionally, managerial soft skills such as empathy, active listening, and flexibility are crucial for building strong relationships and trust with remote team members. Good practices such as regular check-ins, virtual team building activities, and opportunities for team members to share their ideas and opinions can also help foster a sense of community and belonging among remote team members. By implementing these solutions and practices, managers can ensure that their remote teams remain productive, engaged, and motivated in a virtual work environment.

The Importance of Data-Analytics

Another trend that is shaping the future of work is the increasing importance of data analytics. With businesses becoming more reliant on digital technologies, they are generating vast amounts of data that can be used to drive insights and inform decision-making. Therefore, developing data analytics capabilities is crucial for businesses to stay competitive in the marketplace.

Data analytics can be a powerful tool for businesses, providing insights into customer behavior, market trends, and internal operations. To make good use of data, businesses must invest in technologies and tools that enable them to gather and analyze data effectively. However, it is equally important for businesses to train their employees to interpret and use data effectively. This includes providing training on data analysis tools and techniques, as well as fostering a culture of data-driven decision-making.

The Rise of Artificial Intelligence

The rise of artificial intelligence and automation is also transforming the workplace. While these technologies offer many benefits, they also present challenges, such as the potential for job displacement. To tackle this challenge, businesses must find ways to upskill and reskill their employees to ensure that they remain relevant in a rapidly changing job market.

Automation and AI have already had a significant impact on the workforce. Robots and automated systems are increasingly taking on tasks that were previously performed by humans. This trend is set to continue, and experts predict that up to 40% of jobs could be automated in the next 15 years.

For companies, this presents both challenges and opportunities. On the one hand, automation and AI can help increase efficiency, reduce costs, and improve the quality of goods and services. On the other hand, they can lead to job losses and displace workers.

To prepare for this future, companies must take a proactive approach to workforce planning. This means identifying the skills and competencies that will be required in the future and developing strategies to acquire and develop these skills within the existing workforce. Companies can provide employees with the skills they need to work alongside automated systems and robots, rather than being replaced by them. This might involve upskilling employees in areas such as data analysis, programming, or digital marketing.

Corporate Social Responsibility

Corporate social responsibility is another trend that is becoming increasingly important for businesses. Consumers are demanding that companies act in a socially responsible manner, and this trend is only likely to continue. As a result, businesses must find ways to integrate sustainability into their operations and be transparent about their social and environmental impact.

Rome Business School Research Center analysed this topic in the Fashion industry within the Research New Fashion Trends in Italy  and within the Research Sustainability and Corporate Social Responsibility in Italy

Diversity and Inclusion

Finally, the workplace of the future will be more diverse and inclusive. With businesses becoming more global, they must find ways to ensure that their workforce reflects the diversity of the communities they serve. Creating a culture of inclusivity and equity is essential for businesses to attract and retain top talent. At Rome Business School we’ve created the Fair Employability Program, in order to train our students into #BetterManagers4aBetterWorld with modules dedicated to diversity, inclusion, ethics and social responsibility.


The future of work is rapidly evolving, and businesses must be prepared to navigate the changing landscape. By investing in remote work tools, data analytics capabilities, upskilling and reskilling programs, sustainability initiatives, and diversity and inclusion efforts, businesses can stay ahead of the curve and thrive in a rapidly changing world.

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