Innovation is no longer just a matter of faster engines, but of human-centric solutions. This was the central theme of the recent company presentation at Rome Business School, featuring Ilaria Massa, People & Organization Head for Hyundai.
At Rome Business School, we train Better Managers to navigate global shifts. Hosting Hyundai allowed our students to explore how a leader in the automotive industry is transforming into a Smart Mobility Solution Provider, shifting the focus from products to people-first experiences.
The session revolved around Hyundai’s core philosophy: “Progress for Humanity.” This isn’t just a corporate slogan; it’s a strategic response to the challenges of our century. Massa illustrated how the future of mobility is being designed to solve real-world problems: reducing urban congestion, cutting emissions, and giving time back to individuals.
In a world increasingly dominated by automation, the real challenge is Human-Centric Innovation. As Massa highlighted, the goal is to ensure that every technological advancement serves a social purpose, making life easier and more sustainable for everyone.
For our international students, the discussion offered crucial insights into the evolving professional landscape:
“In the 4th Industrial Revolution, the most valuable skill for a manager is the ability to lead with a ‘human-first’ mindset. Hyundai’s vision is a perfect example of this.”
This meeting is part of RBS’s mission to bridge the gap between academic theory and the real-world challenges of the global market. By engaging with leaders, our students gain the tools to become architects of a more inclusive and efficient future.
The collaboration between Rome Business School and Hyundai confirms that the best way to predict the future is to design it with humanity at its core.
