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Students continue the Business Practice Labs with IBM, KPMG and MAXXI

The Business Practice Labs are back! A fixed part in the curriculum of the Master program, Practice Labs, are 10 hours where theoretical concepts are put into practice and you learn through experience. All Business Practice Labs are led by managers from leading national and international companies from different industries and include case study analysis, role plays, group work and discussions.

Each Business Practice Lab is dedicated to the specific Area of the Master.

In the last week several were the appointments with leading companies such as:

  • IBM Garage
  • KPMG
  • MAXXI Museum

The Business Practice Lab with IBM

Students of the International Master in Entrepreneurship & Innovation attended today a session of the Business Practice Labs with IBM Garage.

Participants had the chance to meet Silvia Peschiera, Mobile Practice Leader and IBM Garage Experience Leader and Silvia Procacci, Application Consultant and SCRUM Master at IBM Garage.

Thanks to the session with IBM Garage, participants had the opportunity to learn about agile methodology, SCRUM and access exclusive business insights, ask questions and, most importantly, access the personal experience and professional knowledge of our guests.

In the second part of the laboratory, students moved from theory to practice by working on a very challenging case study that allowed them to exercise what they have learned so far.

The Business Practice Lab with KPMG

Students of the International Master in Finance had the opportunity to meet Silvio Falcone, Partner at KPMG and Luca Bagorda, Corporate Finance at KMPG

During the hands-on classes, students were able to:

  • Learn more about the company and its position as a Big Four
  • Delve into valuation methodologies: discount rates and venture capital valuations.
  • Do practical exercises by applying them to project financing case studies on which they were then evaluated.

The Business Practice Labs are one of the ways we impact our students’ careers by enabling them to meet managers and experience with them a learning by doing approach designed to train future innovative and responsible leaders, drivers of change.

 

The Business Practice Lab with MAXXI

The Business Practice Lab with the MAXXI Museum was a very enriching experience for the students of the International Master in Arts and Culture Management!

Participants had the opportunity to meet Carolina Profilo, Head of Marketing and Pippo Ciorra, Senior Curator MAXXI Architecture.

Thanks to the 10 hours of hands-on workshop, students were able to:

  • Better understand the MAXXI Museum’s marketing and communication strategy.
  • Practiced the theoretical concepts of the marketing mix to carry out an in-depth audience analysis.
  • Learned how to develop a successful marketing strategy

Learned how to design a fundraising campaign.

Students then presented their findings and observations to our guests, which led to a stimulating discussion from which both the students and the company were able to learn from, by comparing the analysis to the real business needs.

Surely a fantastic opportunity to learn by practicing and with the support of two managers working in a reality that, not only is the first Italian national institution dedicated to contemporary art but also a laboratory of experimentation and cultural innovation, research and production of the aesthetic contents of our time.