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News 21/02/2025

Company meeting with Warner Bros Discovery: a Journey into the World of Entertainment

On Friday, February 17, students from the Rome Business School had the opportunity to participate in an exclusive meeting with Warner Bros Discovery. During the event, Sara Pasquini, Senior Director of Marketing Italy, shared valuable insights into the current challenges in the industry and
News 19/02/2025

What is user-generated content and how to use it?

What is User-Generated Content (UGC)? User-Generated Content (UGC) refers to any content created by consumers or users of a product, service, or platform, rather than the brand or company itself. This can include text, images, videos, reviews, social media posts, and more. UGC has gained significant
News 17/02/2025

What is Fashion? Definition, Meaning, and Evolution

Introduction Fashion is a fascinating phenomenon that plays a central role in our daily lives. It is not simply about choosing what to wear in the morning; it is a visual language that communicates who we are and how we perceive ourselves in the world. It encompasses a wide range of elements, from f
News 13/02/2025

Company meeting with Teatro Olimpico : Cultural Marketing Strategies

On Friday, February 7th, the students of the Rome Business School had the honor of attending a meeting with the Teatro Olimpico, one of the most important historic theaters in Rome. The session was led by Simona Manzoni, Marketing Director of the Theater, a professional with over 30 years of experie

RBS Stories

Claudia Penati
Thanks to RBS, I had the opportunity to meet with representatives of several companies, including Doctors Without Borders, with whom I am currently working. Through my Master's degree at RBS, I gained skills that I am putting to use in my current work experience.
Nils Wilhelm
The RBS4Entrepreneurship program really helped me structure my startup idea. There are many things you don't think about when trying to launch a business, and this program gave me the tools to build my project.
Alessio Malvuccio
The Master's program in Fashion Management has given me so much, both in terms of notions but above all in terms of methodological approach, united both by interpersonal relationships with colleagues from all over the world and by professors who, through their own personal experience, have been able, day after day, to transfer to all of us their many experiences in their field of expertise.