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International Master Online in Brand Management and Communication

The International Master Online in Brand Management and Communication equips students with the skills and knowledge necessary to create, manage, and communicate strong, distinctive brands.

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Formula International
Method Online
Language English
Start Date October 2025
Enrollment 81%
Available seats 12
Scholarship
30% UP TO

International Master Online in Brand Management and Communication Overview

In today’s globalized and highly competitive market, effective communication and strong brand management are critical to the success of any organization. Brands are not just symbols; they represent a company’s identity, values, and relationship with its consumers.

This program addresses the growing demand for professionals who can navigate the complexities of brand positioning, digital marketing, and strategic communication on a global scale. Participants will be prepared to take on leadership roles and drive brand success in diverse markets, ensuring that their organizations stand out in a crowded marketplace.

Learning Outcomes:

  1. Articulate key concepts and frameworks in brand management, including brand equity, brand positioning, and brand differentiation strategies, and apply these principles to real-world scenarios.
  2. Develop and execute integrated marketing communication plans, utilizing both traditional and digital channels to effectively reach target audiences and achieve communication objectives.
  3. Design and implement crisis communication strategies, manage brand reputation in both online and offline environments
  4. Develop and Implement Comprehensive Communication Strategies
  5. Employ various methods and tools to measure the effectiveness of communication strategies, including ROI measurement techniques, media monitoring, and sentiment analysis, to optimize communication efforts and enhance brand performance.

 

Shape your professional path through 4 pillars:

Real link with companies

An international network of companies’ partners to help young and senior professional in building their careers and RBS to create the better learning experience possible, thanks to Business Practice LAB, Company visits, in class exercises and exclusive lecturers.

Internationality

Rome Business School is proudly the most international business school in Italy, being able to immerse our students in a stimulating environment, thanks to our international faculty, our exclusive Bootcamps in Silicon Valley, Barcelona, Paris, Rome and Tuscany and mixed ethnicity in our classes

Professional Impact

Our higher purpose is to build managers and leaders. For this reason, we’ve built our Masters around our student’s professional and personal growth, providing different service and experiences, just like our Career Service, multiple company meetings, Company Shadowing, Individual Coaching sessions and a soft skills program.

Higher Purpose

Following our motto, Better Managers for a Better World, an entire section of our Masters is fully dedicated to higher purpose in business, Corporate Social Responsibility and creation of a sustainable approach and mindset to business

Why choose our International Master Online in Brand Management and Communication?

Career Impact

Our students got a growth of 23% in their wages 1 year after completing our Masters. Our students are working today in companies such as GroupM, Dentsu, and L'Oreal.

Business Practice lab with Havas

Meet the managers, do a 12hs-hands on classes with managers from Havas. Students are expected to apply the skills and knowledge learned by working on a challenge provided in the lab.

Program Highlights

  • Develop a crisis communication plan for a hypothetical scenario, identifying potential crisis factors, stakeholders and communication channels. Outline messaging and response strategies to protect brand reputation and conduct a mock exercise to manage media and public relations.
  • Conduct a comprehensive analysis of a company's brand, assessing positioning, identity and competitive landscape. Identify strengths, weaknesses, opportunities and threats (SWOT analysis) and propose strategic recommendations to improve brand competitiveness in the marketplace.

    • Eduniversal Ranking 2024

    Our Marketing area is officially recognized among the best at an international level by Eduniversal Ranking 2024,  featured TOP 70 in Western Europe . 

    International Bootcamp

    Broaden your professional horizons and begin expanding your business network with a one-week intensive formula that explores key sectors in some of the world's most cosmopolitan business hubs: Silicon Valley, Paris, Rome, Barcelona, London, China, Grand Tour of Italy, Porto, Dublin and Tuscany.

    Flexibility

    FLEXON Online Disruptive Learning Model – Learning through collaborative learning. Digital pills, weekly wrap ups, forum discussions, team work, direct feedback and much more all structured in a flexible learning path. ​

    Study following live lectures in streaming on our digital platform plus at your own peace following lectures uploaded daily and available on demand.

    Among our partners

    Rome Business School partner loreal logo rome business school partner gucci logo rome business school partner adidas logo rome business school partner nike logo rome business school partner porsche logo rome business school partner red bull logo

    International Master Online in Brand Management and Communication:

    This program addresses the growing demand for professionals who can navigate the complexities of brand positioning, digital marketing, and strategic communication on a global scale. Participants will be prepared to take on leadership roles and drive brand success in diverse markets, ensuring that their organizations stand out in a crowded marketplace.

    10%
    35%
    10%
    10%
    15%
    20%
    10%
    Strategic Thinking and Planning

    During the first module of the Master in Marketing & Sales, students will learn how to:

    • Managerial Economics
      This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
    • Management Accounting for Decision Making
      The course focuses on the financial aspects of business decisions giving students an overview of the accounting tools useful and most used for short and long-term decision making such as cost management, budgeting, CVP analysis, and investment appraisal techniques.
    • Business Strategy
      Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
    • Financial Statement Analysis
      This course aims at equipping students with an understanding of financial statements and their usefulness for decision making.
    • Project & Operations Management
      With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
    • Marketing: Traditional and Digital
      Students will learn the application of marketing principles in organizational decision making.
    • Human Resource Management
      This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
    • Data Analytics ​for Managers
      This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.
    Data Driven Decision Making

    1) Foundations of Brand Management

    • Introduction to Brand Management Landscape and Framework: Key Principles
    • Defining a Brand Strategy with focus on Positioning and Identity
    • Mastering Brand Design, Impact and Analytics
    • Defining a Brand Promise and Value that resonates with target audience.

    2) Iconic Brands Management

    • Understanding the concept of Iconic Branding
    • Consumer Behaviours and Insights towards Iconic Brands
    • Positioning an Exclusive Brand based on Aspirational and Desire-Based Strategies

    3) Integrated Marketing Communication (IMC)

    • Defining the ultimate IMC Fundamentals: Definition and Key Guidelines
    • Strategic Communication Planning: Objectives, Target Audience and Key Messages
    • Creative Thinking: how to generate and execute disruptive Ideas
    • The IMC Digital Evolution: key Web Platforms and Social Content Creation

    4) Communication Strategies, Measurement and Crisis Management

    • Planning Communication Campaigns on and off line with coherence and synergy
    • Using the best effective Tools based on different Targets and Consumer Insights
    • Monitoring and exploiting Traditional and New Media: from Analysis to Use
    • Measuring Communication Results: KPIs, ROI, ROE and other main metrics
    New Marketing Tech, Future Trends and Global Leadership

    Throughout the third module of the Master in Communication and Brand Management, students will learn:

    5)Emerging Trends in Communication and Brand Management

    • Unconventional Marketing Trends: Co-creation, Guerrilla, Influencer, Native
    • The use of Generative AI in Branding and Marketing Communication
    • New Frontiers in Brand Management: Neurobranding and Neuromarketing
    • Emerging Digital Trends reshaping the future of brand Communication

    6) Ethical Branding and Sustainable Practices

    • Purpose-Driven Branding and Brand Activism: the Brand Social Responsibility
    • Sustainability Marketing Strategies: sociocultural-driven Brands
    • Brand Reputation: building, nurturing and protecting a positive Image
    • Corporate Transparency and Accountability
    • Building Ethical and Responsible Organizations
    Why Electives?

    The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society.

    Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​

    • Electives assist students in carving out a niche for themselves and becoming more competitive.
    • Electives expose students to courses they might not have encountered otherwise.
    • Electives provide a one-of-a-kind curriculum that fosters life and career skills.
    • Elective courses are organized in 7 main areasof interest:

    Macro Area I ​

    Next Gen Business: Innovation, AI and Digital Growth

    • Area 1: Innovation & Growth
    • Area 2: AI4 Business: Shaping the Future ​
    • Area 3: Tech & Digitalization

     

    Macro Area II​

    Global Business Excellence

    • Area 4: Industry Business Excellence
    • Area 5: International Business
    • Area 6: Global Electives with RBS international partner Business Schools
    • Area 7: Introduction to preparation for professional certifications​
    Practice Lab | In partnership with Havas

    Rome Business School Practice Lab is where theoretical concepts are put into practice and participants learn through experience.

    Managers run the Lab from leading national or international companies in the sector/industry, who will examine different specialist knowledge, work on exercises, and network while sharing their experience and expertise with the students.

    The Lab is entirely run by the School’s Partner Companies and the activities included are specific to each Master program and goal. For this master the Practice Lab will be in partnership with:

     

    An educational experience

    At the end of your educational experience, you will have the chance to prove your abilities by tackling a real business challenge. Use your talent to identify opportunities and create a truly innovative strategy.

    Tackle a real company challenge. You can choose to be part of a small team and design an innovative HR business plan or functional operational plan based on theoretical research.

    Work on one of two real Business Challenges of a specific company. Choose between a Business Plan, or a Marketing and Sales plan.

    Previous years’ experiences 

    The Practical Challenge: Unilever

    Create a stronger content strategy for Unilever’s web site virtual tour by creating interesting branding strategy by using unconvential tools and outside of the box thinking mind set.

    The Practical Challenge: Bayer

    Draw up an executive project with the Marketing Department

    5 Interactive Courses to Improve Your Soft Skills

    Soft skills are personal attributes that can affect relationships, communication, and interaction with others, which are crucial for business success and effective leadership in the high-tech world and digital transformation in which we live. None of the new technology and innovation can be applied without proper leadership. The Leadership Program is a path towards self-discovery, empowerment and reinvention, enabling participants to become leaders of the future. The program is practice-based, consisting of 5 interactive courses, including a self-assessment test, role plays and quizzes.

    • Communication & Persuasion in the Digital Age
    • Team Work Effectiveness
    • Agile Leadership
    • Negotiation & Conflict Management ​
    • Emotional Intelligence

    Rome Business School International Bootcamps experiences

    During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience 

    Rome Business School International Bootcamps experiences

    Change your life forever: discover where the World of Technology was born and grown. Boost your network and share your business ideas with high level managers, start-ups incubators and venture capitalists.

    RBS_LOGHI

    Immerse yourself in the capital of fashion and luxury, and live the real rise of the business. Learn how to combine creation and management in the industry house to be applied in all types of companies.

    Develop and manage a completely new business idea through the Google Ventures Methodology: The Design Sprint. Discover how innovation is leading the change of the global market and challenge your managerial and entrepreneurial projects to become real.

    The aim is to mix together contents and network to become leaders in the strategy of your current or future company.

    Experience Italy through a native person’s perspective by a cultural exploration and understanding of not only the process of winemaking, but mostly the convivial importance of food and wine.

    Don’t miss the opportunity to learn how to do business, generate growth as a socially responsible leader and discover the giant of Africa.

    Discover and develop unique opportunities to grow in a dynamic environment with a traditional yet modern approach to business.

    Join our immersive bootcamp in London to explore the latest trends, strategies, and technologies that drive the world of finance and banking forward. Gain insights into the cutting-edge world of digital finance and learn from industry experts. Unlock your potential in this rapidly evolving field!

    Discover the cutting-edge world of e-Commerce and Digital Marketing at our immersive bootcamp in China. Gain insights into the latest trends, strategies, and technologies that drive online businesses forward in one of the most enriching countries of this century.

    Join our new Dublin Bootcamp to gain hands-on experience with global data, connect with industry leaders, and enhance your career prospects. Immerse yourself in the tech scene and enjoy Dublin’s rich culture while learning cutting-edge data skills.

    Join our new Porto Bootcamp to gain practical insights into sustainability and ESG management. Engage with industry experts, enhance your skills in responsible business practices, and enjoy the scenic beauty of Porto while advancing your career.

    Expand your network of industry professionals and meet distinguished arts and culture professionals and managers in four of the most important Italian cities in terms of cultural heritage: Venice, Florence, and Naples.

    Faculty 

    Rome Business School’s International Master in Communication and Brand Management are held by highly selected international university professors, trainers and business managers, drawn from a variety of operational and professional fields, from advertising to sales, from entrepreneurship to digital marketing.  The teaching approach is aimed at the acquisition of know-how, in order to transfer truly useful competencies for the attendees’ professional development.

    Osvaldo Adinolfi​

    Program Director

    Osvaldo Adinolfi is a Marketing Executive with 30 years of international experience across various product categories. Founder of TUS The Unusual Suspects, he held key roles at Procter & Gamble and Edelman, contributing to successful campaigns for iconic brands.

    Osvaldo Adinolfi’s career has been shaped by iconic brands such as Honda Moto, Pringles, PlayStation, Nutella, MasterCard, AirBnB, Virgin Active, Algida, Puma, Microsoft, and Carlsberg

    He is a three-time International Sabre Award winner and a two-time Italian Assorel Award winner, recognized for his outstanding communication campaigns.

    Agnese Angelini Brand designer

    Agnese Angelini is a Creative Project Manager and Brand Designer with a vast professional experience specializing in sustainable and ethical business practices (over 30 years). She currently serves as a faculty member at Rome Business School, teaching courses on Ethics in Branding and Customer Experience, and at RUFA – Rome University of Fine Arts, where she leads Strategic Branding and Sustainable Fashion courses. Angelini holds a Bachelor’s and Master’s Degree in Graphic Design from Enrico Cogno & Associa Design School and is pursuing a Degree in History of Art at the University of Napoli. Her teaching career spans more than a decade across multiple institutions including Florence Institute of Design and Polimoda. Angelini’s industry experience encompasses leadership roles in prestigious international brand agencies such as FutureBrand, Landor Associates, and Saatchi & Saatchi. She has contributed to high-profile brand identities for global clients like Juventus, Mazda, and Poste Italiane. Recognized with multiple International Design Awards, she holds advanced certifications in creativity coaching, strategic branding, and sustainable business practices from institutions including Cambridge University and Royal College of Art. Her work integrates academic rigor with applied expertise in ethical brand strategy and innovation.

    CARLO PIVANTI
    Carlo Pivanti Marketing Consultant

    Carlo Pivanti is a seasoned marketing executive and consultant with over 30 years of professional experience in the consumer goods industry. Mr. Pivanti holds a degree in Economics and Commerce from the University of Rome "La Sapienza". Mr. Pivanti held senior leadership roles in multinational corporations. He served as Chief Marketing Officer at the Pepsi-Lipton Joint Venture and held multiple Vice President roles in Brand Development at Unilever, overseeing marketing operations across Europe, the Middle East, Africa, and Turkey. His tenure at Unilever spanned more than two decades, where he led strategic brand initiatives in the ice cream and frozen food sectors. His industry expertise and academic involvement position him as a valuable resource in bridging theory with global marketing practice. He has over three years of teaching experience at Rome Business School where he teaches courses in global marketing strategy, brand development, and FMCG innovation.

    pier ludovico
    Pier Ludovico Bancale Founder & Partner at iMasterminds

    Pier Ludovico Bancale has a vast experience in management, entrepreneurship, and consulting across multiple industries. He began his career in the marketing departments of multinational companies such as Johnson & Johnson, Colgate-Palmolive, and L'Oréal. Later, he held leadership roles in various companies across different countries. Pier Ludovico founded BootB (Brands out of the Box), the world’s first marketplace for crowdsourced advertising campaigns. As an Innovation Coach, he also founded iMasterminds, a network of innovators. He has served as a Visiting Professor at the Skolkovo Business School and as a lecturer at several universities in Europe and USA.

    FEDERICO
    Federico Coccia Founder & Marketing Manager @ Edit Studio

    Federico Coccia is a marketing strategist, entrepreneur, and lecturer with over 12 years of professional experience in brand strategy, digital marketing, and omnichannel communication. He is the Founder and Marketing Manager of Edit Studio, a multidisciplinary agency specializing in fashion, beauty, and lifestyle, where he has led over 150 projects for international clients. He also lectures at IED – Istituto Europeo di Design and visiting lecturer at ESSEC Business School. Mr. Coccia holds a degree in Marketing and Communication from IED and is certified in Google Analytics and LinkedIn Marketing Strategy. His industry background includes leadership roles in fashion marketing with David Naman and Paul Taylor, and Web marketing consultancy with Seat Pagine Gialle SpA.

    ermigiotti
    Lorenzo Ermigiotti Content Specialist at DOS Design

    Lorenzo Ermigiotti is a senior content strategist with over 25 years of professional experience in digital publishing, content marketing, and editorial management. He currently serves as a faculty member at Rome Business School, where he lectures on digital content strategy, content operations, and communication planning. Mr. Ermigiotti holds a Master’s degree in Marketing and Communication from LUISS Business School and a Bachelor's in European Studies from the University of Essex. Over the course of his career, he has held leadership roles in major Italian digital media groups, including Triboo Media and Gruppo HTML, directing editorial strategy for publications such as Webnews, HTML.it, and Leonardo.it. He currently leads content operations at DOS Design and serves as a consultant through GLG, with additional experience supporting innovation ecosystems, including projects for INNOVIT San Francisco. His areas of expertise include brand communication, data-driven content optimization, SEO, and content monetization. Fluent in English, Spanish, and French, Mr. Ermigiotti combines cross-sector industry insight with academic engagement, contributing to the development of best practices in digital media and omnichannel content strategy.

    ELISA BARBIERI
    Elisa Barbieri Brand Strategist | Communication consultant

    With over 18 years of professional experience in brand strategy and communication, Elisa Barbieri is a bilingual branding expert and educator currently serving as Professor of Digital Branding at Santa Reparata International School of Art in Florence. She also lectures at the Rome Business School and IED (Istituto Europeo di Design) in both Milan and Florence. She holds an Honours degree in International Communication from the University for Foreigners of Perugia and completed advanced studies at the Miami Ad School Europe in Hamburg, where she specialized in Account Planning. As Co-founder and Communication Consultant at eibranding.com, she has led projects for international clients including Baker Hughes (G\&E Oil and Gas), AXA, Cisco (Fluidmesh), and Expo 2015. Her prior industry experience includes strategic roles at GHMC London, Euro RSCG Milan, and Atletico International in Barcelona. She brings a global perspective and creative acumen to both academic and professional settings.

    Your Mentors

    Corporate Advisory Board

    The Corporate Advisory Board embodies the spirit of collaboration between the academic world and the real management sphere by becoming one of the key players in the Quality Assurance Process, the process of continuous improvement of the Rome Business School’s range of Management Training programs.

    Composed of 103 Leaders, Managers and Professionals from key areas of National and International Businesses, through the Corporate Advisory Board, Rome Business School activates a process of continuously updating its training programs, relying on numerous business interactions and inputs provided by the members of the committee in the annual meetings and discussions with the school.

    103 Members
    19 CEO and General Management
    30 Marketing, Sales and Communication

    Career and Entrepreneurship Services

    Throughout your International Master Online in Communication and Brand Management you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  

    To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas: 

    Occupational Pathways

    The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

    international MBA students reading careers fair booklet

    Entrepreneurial Pathways

    Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

    international MBA students sitting in a business conference

    The master is particularly suitable for those who want to pursue a career in the following roles:

    • Brand and Reputation Manager
    • Marketing Manager
    • Luxury Brand Manager
    • Market Research Analyst
    • Communication Manager
    • Advertising Manager
    • Crisis Communication Specialist
    • Customer Experience Manager
    • Integrated Marketing Communications (IMC) Manager

    Admission process

    Rome Business School works hard to maintain the highest standard of quality in the programs we offer. That’s why, in order to ensure the eligibility of the candidates, all applicants must undergo and successfully pass a selection process structured as follows:

    1
    Evaluation of credentials
    2
    Application Confirmation
    3
    Selection Interview
    4
    Admission
    Enrollment

    The admission process is aimed to verify the candidate’s eligibility to attend the International Online Master in Communication and Brand Management. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation. Once it’s sent, the application will be evaluated by the Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

    International Master in Communication and Brand Management: Financial Aid and Tuition

    Fee

    Payment of the participation fee of € 7,400 can be made in the following ways:

    • Installments from moments of enrollment (earlier enrollment for more installments)
    • Full Payment with an additional discount of -10%

    Scholarships

    Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.

    • Early Bird Enrollment Scholarship.
    • Lifelong Learning Scholarship.
    • Executive Women Scholarship.
    • Academic Excellence Scholarship.
    • Entrepreneurial Grant.
    • Better Managers for a Better World Scholarship.
    • Student Loan Assistance Grant.

    Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible. 

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    • Rome Business School S.r.l. (“RBS”), in its quality of data controller, will process your personal data in accordance with your request, in order to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Rome Business School, Via Giuseppe Montanelli 5, 00195, Rome, or by email to [email protected]. We also inform you that you may lodge a complaint at any time with the Italian Data Protection Authority. For more information, please refer to the Privacy Policy.

    Student Testimonials

    Ana R.​ - Oman​ Oxford Business Group – Project Manager​
    Choosing to pursue a Master in marketing and sales was an exciting decision for me. It offered a wide range of benefits that aligned perfectly with my career goals and aspirations. By obtaining this degree, I had the opportunity to develop a comprehensive skill set encompassing business knowledge, marketing strategies, consumer behavior, sales techniques, and data analysis. These skills were highly sought after in the competitive business world and provided me with a solid foundation for success.
    Cecilia B.​ - Italy Semikron – Junior Buyer​
    The teachers, with an important curriculum and decades of experience all over the world, have always approached us with availability and humility, transferring all their passion and knowledge. But multiculturalism is the extra element that will make this experience one of the most beautiful in my life, having given me the opportunity to meet and relate with boys and girls around the world.
    marketing master student profile with arms crossed
    María D. R.​ - Spain Amazon - General Marketing Spec Intern, EU Marketing&Prime​
    I chose to join Rome Business School for several compelling reasons. Firstly, the international nature of the school appealed to me, as it provided a diverse and multicultural learning environment that enriched my educational experience.

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    FAQ

     

     

    There are no special requirements to apply for the Master. This course is taught entirely in English, so you must have the appropriate language skills to participate.

     

    There are various corporate positions that you can aspire to upon completion of your Master’s degree. The skills you will learn in this Master’s programme will enable you to become a key figure in your company and a bridge between the marketing team and the sales team.