International Master Online in Brand Management and Communication

Federico has a Degree in Marketing and Communication at IED and has almost 15 years of experience in the Marketing sector. He first worked as Web Marketing Consultant at Seat Pagine Gialle SpA, and then was Marketing Specialist and Marketing Manager first at Paul Taylor and then at David Naman. Currently he is Founder & Marketing Manager at Edit Studio, a multidisciplinary agency specialized in Fashion, Beauty and Lifestyle markets.

Elia starts his career working in the team of Barilla Group, covering different roles: first as Area Sales Manager, then as Trade Marketing Professional, then as Key Account Manager & E-Commerce Lead, then as Brand Manager and finally as Lead, RGM & Key Account Manager, travelling through Germany, Switzerland and Spain. He then became Senior Manager at Simon-Kucher & Partners, leading Revenue Growth Management Projects and Go-to-Market Strategy. Currently he is Senior Manager, Net Revenue Management Europe at PepsiCo.

With a background in International Communication and Branding, Elisa started her career as an Account Executive for Nastro Azzurro at ADDV EURO RSCG. She later became an Account Manager for Colgate and Palmolive at Geoff Howe Marketing Communications. Subsequently, she co-founded and co-owned eibranding.com, where she also serves as a Brand Strategist and Communication Consultant. Eibranding.com is a branding and communication studio that combines the latest international innovations with Italian design and style. Elisa is also a Professor at institutions such as IED (Istituto Europeo di Design) and SRISA (Santa Reparata International School of Art).

With a Degree in Economics at LUISS, Marco has 25 years of experience. He started his career as Finance Controller at AIESEC Luiss, then became Sales Analyst at ERG SpA. Later he worked as Client Service Director at Young & Rubicam Brands, where he then became Managing Director. He was also Managing Director at Labstore, in charge of the unit of Y&R professionals in shopper marketing and retail disciplines. In the meantime, he was CEO of Scholz & Friends. Subsequently he was General Manager at Red Cell and then worked in Strategic Marketing and Communication at Media One. Most recently he was CEO of OCEANS Fluid Thinking and currently he is CEO of Deepblue Works, a consulting company on strategic marketing, branding and communication.

Manager specialized in the negotiation and management of Commercial Networks, with consolidated experience in the Air Transport and Industrial Construction sectors. He is one of the first Italian Managers whose CV has been certified by RINA Services and sponsored by FEDERMANAGER. Over the past 32 years he has been in managerial activities, including 19 years in Alitalia, managing negotiations in almost all European countries, in many Asian and South American countries, and in the USA. He currently follows SME Business Development projects in Europe and the US as Export Manager. He is Senior Partner of Ambire, and Temporary Export Manager for Internationalization.

Dr. Andrea Ciceri is a leading expert in consumer psychology, neuromarketing, and research methodologies, with over 15 years of professional experience. He is the Founder and President of SenseCatch, one of the top companies in the field of neuromarketing, and serves as the Program Director for the International Master in Neuromarketing and Customer Experience at Rome Business School. Dr. Ciceri holds a Ph.D. in Communication and Markets from the IULM University of Languages and Communication, where he also conducted postdoctoral research, specializing in neuromarketing. His studies have had a significant impact on topics such as eye tracking, visual marketing, and the application of neuroscience in business, with a particular focus on consumer behavior and decision-making processes. He has extensive teaching experience, having taught at both doctoral and master’s levels and collaborated internationally with prestigious institutions such as Copenhagen Business School. His work has been published in top-tier academic journals, and he has contributed to numerous global projects in the neuromarketing field, solidifying his reputation in both academic and corporate environments. Dr. Ciceri’s expertise helps companies leverage neuroscience to gain objective market insights, optimize customer experiences, and improve decision-making strategies.

Former Member of the Board of Directors at Grand Hotel Excelsior Vittoria, he is currently Senior Partner at MODE Consulting Srl, a consulting company specialized in transport and tourism industries. Senior professional with 30 years of professional experience. Has worked in large organizations (Deloitte, Trenitalia Italian railways) and small start-up businesses. Skilled in strategic planning, service marketing, organizational design and capacity building with direct experience in hospitality, tourism, travel, railway operations, asset management, corporate governance. Lecturer at different educational institutions. Geographical areas of work experience: Italy and West Europe, Africa, Asia.

Graduating at 21, she began her career in Mktg. Mgmt. at J&J, first and then at Unilever. After 5 years, she moved to the multinational agency DMB&B, where she grew, becoming an executive at 29 and leading the P&G accounts, and TWA, in Italy, with business growth results; then in Europe, leading the Oral Care team (P&G) and defining a new brand equity, adopted in the USA; then in the USA and Latin America, as Regional Group Acct. Dir. on Pampers (P&G). Returned to Italy, as Business Unit Dir. at Y&R, leading a cross-functional team, on international accounts Ford, Colgate, Kronenbourg and Tourtel. At 36, he founded Market Energy, a Marketing Services and Direct Communication Agency.Today, he is Partner and Founder of Connection-e, a marketing consulting agency, and Founding Partner and Marketing Director at Rising Partner International.

Cristiana has over 25 years of experience in the Marketing industry. She began her career as a Junior Product Manager at Sara Lee. She later worked as a Product Manager for TIM (Telecom Italia Mobile). Meanwhile, she entered the world of teaching and currently holds the position of Luxury Marketing Professor at Luiss Guido Carli University. She then joined the Bulgari team, starting as a Product Manager and progressing to roles such as Senior Manager of Marketing in Italy, Worldwide ATL Senior Manager, Global Media and Advertising Director, Strategic Marketing, Media & Measurement Director, and finally, Global Marketing Operations Senior Director, a role she currently holds.

Mentor for Startupbootcamp FoodTech which is the leading accelerator of startups supporting and scaling companies innovating and disrupting the food industry where she is mentoring in everything related to food and wine management, business model, international education. She’s also Property Owner Chief Operating Officer at Volognano,  and  free consultant in branding and communication strategy for Food and Beverage companies.

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Giuliano has a Bachelor's Degree in Economics and International Marketing and a Master's Degree in Managing in Emerging Markets. His personal and professional journey is deeply rooted in international experience, specifically in China. He started working as a Buyer at USCO ITR Spa, then he was E-Commerce Specialist at Shanghai Cascino Trading Co. LTD. In 2017 he became CEO and Co-Founder of Dishcovery, an innovative startup operating in the Food & Beverage sector, offering self-ordering and CRM Services. Their technology is now used by thousands of restaurants and is distributed by prominent corporations such as Coca-Cola and ABInBev. In 2022 he gained the Certification in Agile Project Management from Google.

Carlo Pivanti is a seasoned marketing executive and consultant with over 30 years of professional experience in the consumer goods industry. Mr. Pivanti holds a degree in Economics and Commerce from the University of Rome "La Sapienza". Mr. Pivanti held senior leadership roles in multinational corporations. He served as Chief Marketing Officer at the Pepsi-Lipton Joint Venture and held multiple Vice President roles in Brand Development at Unilever, overseeing marketing operations across Europe, the Middle East, Africa, and Turkey. His tenure at Unilever spanned more than two decades, where he led strategic brand initiatives in the ice cream and frozen food sectors. His industry expertise and academic involvement position him as a valuable resource in bridging theory with global marketing practice. He has over three years of teaching experience at Rome Business School where he teaches courses in global marketing strategy, brand development, and FMCG innovation.

He has over 30 years of experience, with the last 20 years in the Fashion and Luxury sector, gained within Bulgari, a part of the LVMH Group, and Tod's Group, where he served as the Group CEO. His first 10 years were in FMCG Marketing with Johnson & Johnson. Throughout his 30-year career, he has gained direct experience in diverse areas, including Marketing and Communication, Country Management, Product Creation, Supply Chain, Brand Strategy, Retail, and an in-depth knowledge of International Markets. He has served as President and Board Member of publicly listed companies within Tod's and Bulgari/LVMH. He has been responsible for the business and financial performance of luxury and fashion markets in almost all regions, including China, the rest of Asia, the Americas, Europe, and the Middle East.

Marketing and Business Development Manager, adjunct Professor at Sapienza University/Department of Management,​ Lecturer in Marketing and Fashion Management​, Program Director of the Master in Fashion Management​. Giuliana is a Marketing & Communication Manager and Lecturer, with over 20 years' work experience working on projects of the luxury and fashion businesses. She worked for CS for 8 years, where she was engaged in multiple projects involving major Italian and international brands such as: Diesel, Giorgio Armani, Valentino, Gucci, LVMH, Fendi etc. She has been recently appointed Head of Sales Training for IRIDEOS. Passionate about open innovation and digital transformation but also about the dynamics of human relations, I have and entrepreneurial and creative soul, with an eye on business results and one on a more sustainable world. She is an Adjunct Professor at Sapienza, University of Rome (Faculty of Economics) where I have been teaching Enterprise Communication Management. She worked for Computer Sciences Corporation (in Padua, Milan and Rome), for C3 Europe and Alphatelecom (in London, UK) and I am now Head of the Prepaid International Services and E-commerce Department for Clouditalia Telecomunicazioni (GRUPPO IRIDEOS).