Welcome Week 2021 – GET INSPIRED by CEO and international General Managers

Who are the guests of the Rome Business School Welcome Week 2021.

GET INSPIRED is the session of our Welcome Week dedicated to the inspiration of our students. This is why we are pleased to hear 6 members of our Corporate Advisory Board as well as CEO and General Manager of large companies and activities recognized in the national and international sector.

  • Daniele Maver, CEO at Jaguar Land Rover
  • Alberto Matrone, Vice President South Europe Areat at HMD Global
  • Giampaolo Grossi, Country Manager at Starbucks
  • Daniele Pitteri, CEO at Auditorium Parco Della Musica
  • Marco Pesaresi, General Manager at Ferrarelle
  • Pierfrancesco Geraci, CEO at Traction Management

These are the professionals who will open the Rome Business School orientation week in April and will introduce new students to a new training and professional path.

Daniele Maver

CEO and President of Jaguar Land Rover.

Italian president of the prestigious British car manufacturer, specialized in the production of off-road vehicles and sport utility vehicles. Part of the Jaguar Land Rover group (Tata Motors). Engaged in numerous activities including marking the “electric revolution” of which Daniele is the starting point in the company through Jaguar I-Pace. Innovation, Design and Elegance symbol of a brand that has been famous for decades in the world not only in luxury but also in efficiency and automotive warranty. Maver represents the innovative spirit of leadership, audacity and efficiency in taking care of every detail, from the observance of the brand’s Mission “rules” to the meticulous production of what are some of the most prestigious vehicles in the world.

Alberto Matrone

Vice President South Europe Area at HMD Global

HMD Global, one of the most innovative companies today in the smartphone and mobile communication area. Nokia’s young and fresh area (born in 2016), with the aim of improving everyday life through mobile technology, making it accessible to everyone with devices that reflect the best principles of design, excellence in performance and safety. With more than 20 years of experience in the wireless business, an expert in maketing and sales for both production and consumption markets, Antonio Matrone has lived in different areas of the world including Italy, Brazil, Argentina, Chile, Spain, Portugal, Asutria and more. FORMER. General Manager of Microsoft Central East Europe is an example of a deep knowledge of telecommunications and the media sector, from both a business and a technology perspective. An energetic, revolutionary leader, he has managed teams of more than 200 people charisma energy and visionary characterize Alberto Matrone, who draws energy from his own family from his travels and from the discovery of new cultures.

Giampaolo Grossi

Country Manager at Starbucks

Starbucks, the world’s most famous coffee chain, founded in Seattle in 1971 with 28,720 stores in 78 countries, 12,000 of which are in the United States. In Italy, the first point of franchising is in Milan, right here we find Giampaolo Grossi, General Manager of the brand in Italy and undisputed leader in the hospitality and food and beverage sectors, as well as in marketing in this sector of the market. Giampaolo Grossi, a sign of national globalization, manager of inclusion and the cultural meltingpot, what does Starbucks represent in Italy? The abolition of many barriers and the modernization of a country with strong roots ready to open up to the international market.

Marco Pesaresi

General Manager at Ferrarelle

General Manager of the Ferrarelle Group, of Roman origins, Pesaresi boasts thirty years of experience in the areas of Sales, Marketing and Trade Marketing in which he worked as a Manager for the world’s largest giants such as Coca Cola, HBC, Unilever and Sab Miller. Creative leader, creator of new commercial strategies in Italy and abroad. The international market in which the group is expanding with Ferrarelle and Natia already in distribution in the United States, United Kingdom, France, Spain, Germany, Denmark, Russia, Israel, Japan, Hong Kong and Taiwan. Experience, preparation and determination are part of Marco Pesaresi’s leadership.

Daniele Pitteri

CEO at Auditorium Parco Della Musica

Chief Executive Officer at the Musica per Roma Foundation – Auditorium Parco della Musica. The multifunctional complex in Rome built by Renzo Piano, to host national and international musical and cultural events. Inaugurated in 2012, the Auditorium, a representative monument of culture and music in Italy and abroad, Pitteri directs the places of culture, the legacy of the greatest artistic minds in history, creativity, imagination, visionary nature and the abolition of cultural barriers, these are the characteristics of Leadership linked to the world of Art!

Pierfrancesco Geraci

CIEF of Traction Management.

How important is digitization today? Fundamental, especially in the areas dedicated to Marketing and Business Development. From here Pierfrancesco Geraci shows us how to increase the performance of small and medium-sized enterprises, using an Assessment, Validation and Traction methodology, combined with a platform that allows the automation of marketing processes to reach customers all over the world. Hence, plenty of room for digitalization without borders, for the maximization of results and for the development of connection strategies in line with the fast pace of modern society. Innovation, efficiency and maximization of results, the leadership of the digitalisation world.

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